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Promote, Profit, Publish

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Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about th

Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about th
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United States

Description:

Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about th

Language:

English


Episodes

Marketing: Designing Your Buyer’s Perception with Chad Lefevre

1/21/2019
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Marketing has always been about altering or designing the perception of the buyer or the customer. How they’re experiencing your product, your brand, or your service is largely driven by the marketers and by you as the business owner. One of the things that Chad Lefevre teaches companies is that perception is a reality and […]

Duration:00:30:41

Consumer Research Through Focus Groups with Laura Hazzard

1/14/2019
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Business is all about attracting your costumers. However, if you do not know how they think, then they will most likely not stick around. Laura Hazzard speaks about knowing your customers and what makes them tick. Laura is a moderator and research consultant who specializes in focus groups and quantitative research. She shares how companies […]

Duration:00:18:48

The Sales Journey with Annette Pieper

1/7/2019
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Many people believe that selling someone something means forcing them to buy a product or service from you. Someone who is against this idea is Annette Pieper who is lovingly known as the Badass Business Chick. Annette is a business breakthrough specialist, author, speaker, podcast host, trainer, and CEO of the high-impact success training firm, […]

Duration:00:16:48

The Numbers Game: Why You Need to Keep Track with Catherine Bell

1/1/2019
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Not many of us admit it but we have all the knowledge to enhance our lives and businesses. The only problem is that we stop at knowing and not do anything about it at all. Successful business owner Catherine Bell's passion is working with numbers. She invites us to keep track of what we know […]

Duration:00:18:35

Identifying Our Limiting Beliefs And Behaviors with Adam Markel

12/15/2018
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Most often, we are where we are in our lives because of our beliefs and behaviors. Why do we do what we do, and why have we established the identity that we have? The fact of the matter is that our identity changes. Adam Markel, author of the book, Pivot, says his book drills down […]

Duration:00:26:02

Bringing A Product To Market Through Amazon with Brenda Crimi

12/1/2018
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Amazon is a fun place to play and make money if you know how to utilize the platform. Amazon expert Brenda Crimi keeps her pulse on the things that are going on within Amazon. With their company, AMZ Alliance, they help product owners and renters take their products and bring them to market through Amazon. […]

Duration:00:18:55

Strategies For Getting Unstuck with Dawn Meyer

12/1/2018
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We create patterns and systems in our life. Getting unstuck is all about letting go of those patterns. When we can start breaking that pattern and letting go of those autopilot settings, then you can start getting into what you would like to be happening in your life. Former NASA rocket scientist Dawn Meyer says […]

Duration:00:29:09

How To Write A Book From The Heart with Keith Leon

12/1/2018
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For so many, it’s hard to get the analytical piece out of it when writing books with our head. We find that it just doesn't connect to people. Keith Leon, “The Book Guy,” writes books from the heart. Keith is a multi-bestselling author and a book mentor. He owns a successful publishing company. He’s co-authored […]

Duration:00:39:07

Transformational Writing with Kris Johnson

12/1/2018
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When writing their expert books, a lot of entrepreneurs and field experts make the mistake of discussing the process and how they do their business and their daily routine instead of focusing on the results and what the client needs really are. That causes problems for the writer because more often than not, it only […]

Duration:00:15:11

How To Get Free Publicity with Shannon Gronich

12/1/2018
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Third party credibility is a great way to accelerate your growth. What every person who has a book and a business needs to know is how to get your own publicity. Author, speaker, and event promoter Shannon Gronich has successfully attained over 3.2 million in free publicity. She's notorious for being the owner of the […]

Duration:00:26:30

Optimizing Your Profile On LinkedIn with Angela Dunz

12/1/2018
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A lot of changes are going on in social media, particularly on Facebook and LinkedIn. There is a growing need for entrepreneurs to be on multiple platforms. LinkedIn consultant, strategist, and social media manager Angela Dunz helps people get more familiar with LinkedIn. As a former marketing director, an MBA Grad, and an entrepreneur herself, […]

Duration:00:18:53

Jill Lublin on Publicizing Your Book And Leaving A Legacy

12/1/2018
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It all comes down to the message. It doesn't really matter whether you have a book, a product, or a service, it's really all about your message. Jill Lublin, international speaker, three-time bestselling author, and radical influence expert, has been helping people get book deals and pitching to publishers for years now. She says what […]

Duration:00:19:11

Creating Measurable Growth Through Media Development with Jacquie Jordan

12/1/2018
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No one publisher, no one publicist, nobody in this industry does it without the help of others in the industry. Jacquie Jordan, founder of TVGuestpert, a media development company that raises the profile of guestperts in the media and grows their clients' core business, works with businesses on their branding, promotion, marketing, producing and development […]

Duration:00:32:47

How To Grow Your Platform with Tracy Hazzard

12/1/2018
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How can you keep your platform continually growing? Tracy Hazzard says content is one of those ways that can grow your platform for you. If you set the basic groundwork in place and then you continually feed it with great content that is strategically planned to grow you in the right areas - like on […]

Duration:00:27:05

What You Need To Know About Brand Mapping with Karen Leland

12/1/2018
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A lot of people think of branding as either the visuals or what we call the brand identity - the logo, the website, the colors, or the fonts. Some think of branding as an elevator pitch, their one or two-sentence thing they say about their brand. Karen Leland, founder of the branding and marketing strategy […]

Duration:00:20:34

The Productivity Zone: Working Smarter, Not Harder with Penny Zenker

12/1/2018
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A big percent of the population gets caught up in the minutia. We’re not being purposeful or conscious of all the choices that we're making so that we can be productive. Penny Zenker says being in the productivity zone doesn't just mean doing more. It means working smarter, not harder. Penny is an international speaker, […]

Duration:00:26:04

What Your Writer’s Block Is Really Telling You with Wendy Darling

12/1/2018
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Writing a book is not only a journey of transformation for the people you're writing it for. It becomes a transformational vehicle for yourself as well. However, at some point in writing their masterpiece, a lot of authors either get stuck or struggle a little bit. Writer's block happens for multiple numbers of reasons. Transformational […]

Duration:00:23:13

Business Sequencing: How It Works with David Gruder

12/1/2018
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A lot of authors, coaches, and speakers start setting up their careers without taking the time to build on their foundational tools. They jump into monetizing without building an audience. Psychological business strategist David Gruder discusses the concept of sequencing in your business and how it works. Sequencing is, in the context of business of […]

Duration:00:17:14

How To Get A Publishing Deal with Randy Peyser

12/1/2018
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Literary agents receive over 1,500 manuscripts a year. With publishers, it’s about 10,000 or more a year. If you want to get a publishing deal and more readers, you’ve got to know what publishers and readers buy and how to make your book stand out from the pack. Publishing coach Randy Peyser pitches books to […]

Duration:00:29:18

Traditional Publishing Versus Self-Publishing with Randy Peyser

12/1/2018
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We all know that traditional publishing has a little bit more oomph behind the credibility than going through a self-publishing company. Randy Peyser, CEO of Author One Stop, works with authors who want to get their books published traditionally. Randy is a publishing coach who pitches books to agents in publishing after her company edits […]

Duration:00:28:02