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Promote, Profit, Publish

Podetize Podcasts

Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their...

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United States

Description:

Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…) You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go. The result….. You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place. Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!

Language:

English


Episodes
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Unlock the Power of Your Author Platform Panel Discussion: Book Writing, Platform Building & Beyond

4/21/2026
Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark gathers Tracy Hazzard of Podetize, Adanna Moriarty of ProBookLaunch, and Gary MacDermid, the Cash Flow Engineer. Together, they discuss how to expertly use AI technology to build an enduring author brand and expand your platform without losing human authenticity or draining your creative juices. They also explain how to determine your ideal clients, pinpoint your biggest competitors, and maintain a reliable author website anyone can easily visit. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:52:04

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From Idea To Bestseller: Karen Strauss Reveals The Path To Profitable Publishing

4/14/2026
Many aspiring authors have a big idea sleeping deep within their brains, but they have no idea how to turn it into a bestselling book. Karen Strauss helps these promising individuals to write, publish, distribute, and promote their books through her firm, Hybrid Global Publishing. She joins Juliet Clark to discuss how authors can achieve bestselling status by going beyond traditional publishing practices, learning the right financial planning strategies, and fully protecting their intellectual property. Karen also talks about her upcoming three-day event in May dedicated to guiding authors through the intricate processes of publishing, marketing, and funding. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:33:30

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Navigating Book Marketing With Atina Van der Veen: TikTok, BookTok, And Authentic Creator Campaigns

4/7/2026
Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen, founder of BookInfluencers.com and co-founder of ChallyPop, a specialized agency dedicated to connecting authors and publishers with book-focused creators. Antina shares her journey and reveals the secrets to authentic and effective promotion. Learn why User-Generated Content (UGC) campaigns are the genuine, less 'salesy' way to sell books, allowing companies to use creator creativity on their own corporate channels. We discuss the importance of aligning with the book community's values—which are open-minded and supportive of diversity—and why ChallyPop vets every book to ensure an authentic fit with their creators. Plus, Antina explains why compensating creators is not a bribe, but a necessary token of appreciation for their time and platform. If you want to leverage the power of specialized creator marketing and future-proof your book promotion strategy, this episode is a must-listen. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:30:02

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Maximize Your Author Authority: The Content Brand Voice AI Masterclass

3/31/2026
Stop letting your brand message fade into the background! Your book is a goldmine of authority, but without a clear brand identity, that value remains untapped. In this dynamic training, Tracy Hazzard reveals how to use AI quickly and simply to transform your author insights into a wealth of engaging brand assets. Learn to position yourself as the go-to expert in your field by creating a consistent, high-impact presence that boosts your discoverability and expands your network. Discover: Professional Brand Repurposing: Extract maximum value from your book’s core themes to create a year’s worth of brand-aligned content.Strategic Authority Building: Leverage brand identity to establish yourself as an industry leader through consistent messaging.Automated Brand Intelligence: See how AI tools can automate the heavy lift of brand definition, saving you time and ensuring professional clarity. Unlock the full potential of your expertise. Join Tracy Hazzard and learn how to use AI Content Brand Identity to captivate more readers and solidify your place as a leading voice in your genre. https://us02web.zoom.us/meeting/register/l5pR0j1ITdyj6txvelfwGA More About Your Mentor - Tracy Hazzard: Tracy Hazzard, Co-Founder of Podetize, is a leading authority in podcasting and media. With a wealth of experience from over 4,000 interviews featured in top publications like BuzzFeed and Inc. Magazine, Tracy is a sought-after mentor, speaker, and contributing writer. As Director of Applied AI for Podetize, Tracy provides unique insights into the intersection of technology, marketing, and media. With a talent for pinpointing the "bingeable factor"—the crucial element that drives audience engagement, loyalty, and sales—she offers authors a fresh perspective on creating compelling content and brand visibility. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:01:09:20

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Leadership Ledge: Tess Fyalka’s Practical Strategies For New Leaders And Corporate Workshop Success

3/24/2026
Are you a new leader feeling overwhelmed, or a rockstar individual contributor who just got promoted and realized your old skills don't cut it? You're not alone. The transition to management is often described as "walking a leadership ledge"—a shaky, uncertain space where imposter syndrome is rampant and getting work done through others feels impossible. In this deep-dive interview, we sit down with Tess Fyalka, author of Walking the Leadership Ledge: The "NEW" Leader's Guide to Building Resilience and Confidence at Every Step. Drawing on 25 years of experience, Tess cuts through the theory to deliver practical, down-to-earth strategies for navigating the "messy middle" of leadership. We explore why being great at your job doesn't automatically make you a great leader, how to overcome the paralyzing fear of "not having all the answers," and the crucial shift from pursuing perfection to embracing progress. Plus, Tess reveals her secrets to successfully building a corporate workshop business—a question that stumps most experts. If you’re ready to trade the anxiety of the leadership ledge for solid footing and sustainable success, this is a must-read. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:25:27

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Book Contracts & Copyright In 2026: What Every Author Needs To Know

3/17/2026
Books are now being written using AI, which raises a rather important question: can you secure book contracts and copyrights with this kind of content? Juliet Clark explains when AI-generated content is eligible for contracts and copyright without losing its authentic human touch. She breaks down how the current Copyright Law is implemented and how the most common book contracts are designed. Juliet also explores how to secure the right licenses to avoid legal headaches, how to keep your royalties, and the most common red flags to avoid in a book contract. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:55:20

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Shortening Your Coaching Journey: Mindset, Business Planning, And Success Strategies

3/10/2026
Are you struggling to bring your coaching journey to the next level? Stop treating it like a hobby and start creating your own business plan. Juliet Clark is joined by Lin Yuan-Su, Founder of Enlightened Success Institute, who shares her story from having a zero-business background in healthcare to building a multi-million dollar coaching business. They discuss why a sustainable business success requires a long commitment to training your mindset, building long-term relationships, and bringing value to others through prospecting. Gear up and learn why you need a well-crafted business plan, not just an engaging marketing plan.

Duración:00:32:19

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Parenting Differences Across Cultures And Christine Silverstein’s Universal Values For Families

3/3/2026
Parenting may look different across cultures, but the values that build strong families are universal. In this episode, Dr. Christine Silverstein — behavioral health RN, peak performance coach, Master Neuroplastician, and inductee into the Columbia University Nursing Hall of Fame — shares what she learned translating her award-winning book, Wrestling Through Adversity, into Arabic and how that journey revealed powerful truths about family, resilience, and raising capable children worldwide. From competitive youth sports and “everybody gets a trophy” culture to the deep reverence for family she encountered in the Middle East, Christine explores how mindful toughness, neuroplasticity, and mind-body healing can help parents guide children through adversity anywhere. This is a thoughtful, practical conversation for parents, coaches, and educators who want to raise resilient kids grounded in timeless values.

Duración:00:27:40

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Step-By-Step Guide To The Perfect Reader Playbook For Coaches And Authors

2/24/2026
Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid, an engineer-turned-marketing consultant, pulls back the curtain on the Perfect Reader Playbook to reveal the methodical science behind human behavior. He explains how his background in nuclear engineering influenced a data-driven approach to mapping the "Five Phases of Awareness," illustrating why most entrepreneurs fail by jumping to a solution before their audience even prioritizes the problem. This discussion provides a tactical roadmap for building an "army of content" designed to meet clients at every stage of their journey, ensuring that your messaging is received with clarity, emotion, and trust. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:35:16

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Unlocking Reader Loyalty: Build Genuine Connections And Long-Term Fans For Your Book

2/17/2026
If you’re ready to turn readers into loyal fans who actually stick around, this episode is for you. Juliet Clark dives into the real magic of reader loyalty—how to create emotional connections, celebrate small wins, and craft messaging that feels personal, not pushy. From building your ideal reader avatar to smart ways to show up consistently (even if social media isn’t your favorite), you’ll get actionable strategies to keep your audience engaged, transform casual readers into advocates, and grow your author platform in ways that actually work. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:19:28

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Why Most Authors Fail At Marketing And How To Layer Your Strategy

2/10/2026
You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over 100,000 books published every month, simply having a great book isn't enough—you have to be found. Most authors skip straight to the selling part, jumping right to pitching their product before laying the essential groundwork. This approach almost always fails. Today, we're diving into the science of marketing and the five crucial phases of promotion that separate successful authors from those who struggle. We'll reveal why skipping the initial unaware and problem-aware stages is the biggest mistake you can make, costing you trust, conversions, and long-term resonance. Stop working harder and start communicating more strategically. Discover how to layer your marketing for sustainable success, turning strangers into advocates—starting long before your book hits the shelf. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:21:57

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Life Storms Explained: Finding Your Clear Sky With Tracy Doyle’s Aurora Method

2/3/2026
High-achieving women often find themselves caught in a relentless cycle of people-pleasing, perfectionism, and crippling burnout. If you’ve ever felt stretched thin, isolated, and on the brink of emotional exhaustion, you're not alone. We sat down with author, entrepreneur, and emotional wellness advocate Tracy Doyle to discuss her remarkable journey from profound personal trauma and corporate overwhelm to creating a life of calm, clarity, and confidence. In this powerful interview, Tracy unpacks the origin of her transformative book, Life Storms Finding Your Clear Sky, and reveals the core of her proprietary framework, the Aurora Method. This isn't just another self-help program; it's a profound, step-by-step guide to uncovering the deep-seated beliefs driving your unwanted reactions and helping you restore connection—first to yourself, and then to others. Get ready to learn how to turn your inner life storms into a path toward your own clear sky. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:25:47

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Success Mindset For A Brand New Year

1/27/2026
Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su, the founder of Enlightened Success Institute and a coach who famously built a multi-seven-figure business after making a powerful, spirit-led decision to leave her stable career as a registered dietitian. Lin dives into her "Success Trifecta," highlighting that Mindset is 80% of the game, followed by Aligned Strategy and then Action. She shares her personal journey from an employee-mindset to becoming a powerful business owner, underscoring why authors and entrepreneurs must stop treating their book as a costly hobby and start seeing it as a lucrative business. Lin also emphasizes the necessity of creating a solid plan, putting ongoing business activities onto your calendar, and setting a clear, detailed vision that includes both personal health and relationships for full-spectrum success. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:48:33

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Avoid Costly Errors: What Every Author Needs Before Engaging A Publisher

1/20/2026
Stop gambling with your book budget! The key to successful and affordable publishing is knowing how to preempt the costly errors that plague new authors. Host Juliet Clark delivers a frank breakdown of the crucial steps you must complete before submitting your manuscript. She reveals the expensive reality of skipping a professional editor who stays through formatting, the strict rules on AI-generated content, and the non-negotiable requirement for high-resolution images with commercial licenses. Learn why securing a cover mock-up, a current professional headshot, and edited endorsements a full three months in advance are vital to a professional and timely launch, reminding authors that the book they submit is the book they get back, so get all your ducks in a row. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:21:41

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Innovate & Elevate: Book Marketing Leaders

1/13/2026
Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:52:15

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Essential Book Marketing And Genre Insights For Indie Authors In 2026

1/6/2026
Ready to make 2026 your best publishing and book marketing year yet? In this essential guide, host Juliet Clark dives deep into the hottest trends shaping the publishing world. From the explosion of genre-bending fiction (think Sci-Fi Mystery and Romantic City!) and the ongoing demand for authentic, human-written content, to leveraging cutting-edge AI tools for editing and marketing—we've got your roadmap. Discover the genres set to dominate, tech trends you can’t ignore, and monetization strategies that work! If you're an author looking to lead, connect with readers, and reach your publishing goals, you need to hear this now. Tune in and get your 2026 strategy locked down! Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:18:45

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Building Your Community of Readers & Raving Fans

12/30/2025
Every author dreams of readers who do not just buy their book once, but stay connected, share it with friends, and eagerly await the next release. Business connection specialist Shannon Procise discusses how to move beyond one-time sales and build a loyal community of raving fans around your work. We cover: Simple ways to connect with readers before, during, and after launchHow to use newsletters, social media, and events to build authentic relationshipsStrategies for turning casual readers into lifelong supporters and referral partnersReal-world examples of authors who have built thriving fan bases without burning out Whether you are just starting out or already have books in print, this discussion shows how to create a reader community that fuels both your impact and income. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:40:44

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Digital Daze: Parenting Strategies For Healthy Technology Use And Stronger Family Bonds

12/23/2025
Get ready to end the struggle and find the balance in your tech-driven family life! Digital Daze is every parent's essential guide to creating a productive relationship with screen time and stronger family bonds. We welcome Martial Peter, founder of Neuro-Synchronology™—a pioneer in harmonizing the conscious and subconscious mind—to discuss his vital new book. Martial explains that technology isn't the problem, but rather the bad use of it, and shares practical, bite-sized strategies on how to create "tech-free zones" like the dining table, how to detox your own phone addiction to model the right behavior, and how to replace screen time with engaging, fun activities. Plus, learn about his essential "get out of jail free card" concept for building a safe zone and a foundation of trust with your children to navigate the dangers of the digital world. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:30:17

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Seven Income Streams Every Author Needs for a Thriving Business

12/16/2025
Stop leaving money on the table! Uncover the seven income streams every author needs to build a truly thriving business. Juliet Clark shares her secrets for diversifying revenue, building an engaged audience, and confidently converting clients. This episode is packed with practical advice for non-fiction authors in the coaching space, exploring how to overcome financial susceptibility to outside risks, leverage overhead, and navigate seasonal dips. Discover how to make your business more interesting and gain peace of mind through multiple income streams, with examples like service-based, product-based, event-based, third-party, and automated revenue. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:24:51

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Creative And Practical Ways Authors Can Prepare For A Profitable Launch And Marketing In 2026

12/9/2025
Most authors make one critical mistake: treating their book as a business plan. For a truly profitable launch and marketing, you can't rely on royalties alone—which often net just $1-$3 per copy. The reality is you need a stable, income-generating business built around your book, and that requires 12 to 18 months of focused, strategic planning. This episode is your call to action. Join Juliet Clark and learn how to start building an email list and audience now, diversify your revenue through courses and speaking, and use a four-pillar framework to turn intentions into profit. Stop just writing and start strategically planning your launch to ensure your creative work leads to a successful, scalable, and profitable business. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Duración:00:27:41