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073 | Catherine Hildner, Kitty Meow Boutique on launching to wholesale

9/25/2018
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Catherine Hildner is the founder of Kitty Meow Boutique, an online stationery show where you can peruse beautifully designed paper goods based on your many moods. Catherine came through our Paper Camp conference in 2017 and since then she’s undergone a rebrand, built a new retail website, revamped her product line and she launched to the wholesale market! On today’s episode Catherine shared how her product line has shifted over the years, fears she’s had during the last year of growth and...

Duration:00:31:20

072 | Danielle Spurge, The Merriweather Council on Etsy strategies and why its a good platform for young companies.

9/18/2018
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Danielle Spurge is a maker and craft business consultant who loves iced lattes and pop music. Through her work at The Merriweather Council, Danielle teaches creative people how to turn their crafty tendencies into profits. On her blog and podcast, Danielle aims to inspire and support makers in business and share insights from her eight years of experience selling handmade work online. Danielle believes in celebrating the reality of gainful self employment through craft and wants to help more...

Duration:00:40:00

071 | Amber Rae on strategies for combating worry, fear and anxiety while infusing more wonder and creativity into our days

9/11/2018
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Today I sat down with Amber Rae, an author, artist and speaker. Her recent book, Choose Wonder Over Worry invites you to live your truth, befriend your emotions, and express your gifts. Her writing has reached over 5 million people in 195 countries, her public art has spread to over twenty countries, and she's spoken to and collaborated with brands like Kate Spade, Apple, Amazon, and Unilever. She's been featured in The New York Times, TIME, Fast Company, BBC, ABC World News, Tim Ferriss's...

Duration:00:30:01

Katie Hunt | Getting clear on what you need before you hire

9/7/2018
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Katie Hunt shares why she pushed pause on replacing her operations manager earlier this year and why its important to get super clear on what your business needs before you hire someone. When you know what you want in terms of skills, experience and fit it makes for an easier hiring process and ensures that you’re bringing the right people on the team. The Tradeshow Bootcamp and Proof to Product team are currently hiring an operations manager with strong project management, online marketing...

Duration:00:08:31

070 | Lillian Farag on licensing, collaborations and the growing pains of being an entrepreneur.

9/4/2018
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Lillian Farag is a free-form and free-spirited artist, with a love for all things playful and expressive. Pulling inspiration from colors found in life and nature, she adds her own twist and perspective to each aspect of her work. Along with offering unique hand-painted leather accessories and products, Lillian Farag works on collaborations with both leading industry and boutique brands including: Papyrus, Urban Outfitters, Oh Joy!, Osh Kosh, Flagpole Swim, Talking out of Turn, as well as...

Duration:00:30:45

From the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.

8/30/2018
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We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design...

Duration:00:44:39

From the Archives | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together

8/28/2018
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We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Heather Haynie and Dani Antol are the owners of Rock Paper Scissors, a custom invitation and paper goods...

Duration:00:40:33

From the Archives | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team

8/23/2018
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We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Erin Ozer is the owner of Knot & Bow. Erin got her start on Etsy in 2010 and has had tremendous, but organic...

Duration:00:37:32

From The Archives | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.

8/21/2018
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We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Kristen Ley is the sole owner and founder of Thimblepress, a lifestyle brand that focuses on creating...

Duration:00:46:02

069 | Johnny & Joanna Galbraith, Letterfolk on reinventing the letter board market, thoughts on copy cats and how they leverage social media to nurture their customers and share their company story.

8/14/2018
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Johnny and Joanna are the husband-and-wife co-founders of Letterfolk, a contemporary American brand whose mission is to create meaningful products inspired by simpler times. Letterfolk started in June 2015 while the couple searched for a unique way to capture their daughter's monthly baby milestone photos. They designed a modern, versatile letter board that was tailored and repurposed for today's home. Letter boards are now a staple of social media art direction, home decor, and milestone...

Duration:00:36:23

068 | Kate Woodrow, Present Perfect on how to find a literary agent and pitch your book to publishers

8/7/2018
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Kate Woodrow is the founder of Present Perfect, a full service literary agency serving clients from across the globe. Kate launched the agency in 2015 with the goal of advocating for artists and creatives in publishing and is recognized as an industry leader in design driven nonfiction work. Kate specializes in developing visually arresting books that offer a unique perspective across a wide range of topics, particularly art, lifestyle, personal growth, and anything with a practical...

Duration:00:33:46

067 | Don Hejny, Nerdwax on managing risk, running a debt free business and why success can sometimes lead to failure

7/31/2018
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Don Hejny is the inventor of Nerdwax, a wax based product that keeps your glasses in place. Nerdwax was launched on Kickstarter in 2014 and featured on the hit television show Shark Tank the following year. Nerdwax is hand made in Nashville, TN and shipped all over the world. On today’s episode we talked about managing risk, running a debt free business and why Don strives to work smarter, not harder. ON TODAY’S EPISODE: How Don came up with the idea for NerdwaxStarting a Kickstarter...

Duration:00:47:20

066 | Brittney Lynn on PR strategies, building a brand story and how to gain visibility for your brand

7/24/2018
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Brittney Lynn a PR and marketing strategist who works with online entrepreneurs worldwide. She's also the host of Day in the Life podcast. Brittney has nearly 10 years of experience working in the online marketing industry, and has a passion for helping others grow their reach, their revenue, and impact through strategic PR. On today's episode of Proof to Product, we talked about the importance of building a brand story, how to find the right media opportunities for you, and strategies...

Duration:00:33:12

Katie Hunt | Identifying your core values

7/20/2018
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During Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma’s Nest and the topics of having a brand story and establish core values for the company kept coming up. Caroline talked about how it shaped the products they made, the story they told about the brand as well as the products and ultimately, how they communicate with their customers. When we’re starting our businesses, most people skip over the part where we identify our mission, core values and long term goals for our...

Duration:00:06:11

065 | Caroline Vásquez, Paloma’s Nest on staying true to your brand story and why it is important to know who your customer is.

7/17/2018
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TSBC Alum, Caroline Vasquez is the founder of Paloma’s Nest, a family-run business, founded in 2007, that creates timeless, heirloom-quality pieces and new traditions for modern families to celebrate wedding, baby, home and holiday. The brand has been featured in countless publications including Martha Stewart, the New York Times, Magnolia Journal and more, and their work has been carried by Anthropologie and Nordstrom. Today, Caroline combines her education as a professional counselor...

Duration:00:37:06

Katie Hunt | When to say yes, and when to say no.

7/13/2018
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I’ve been thinking a lot about boundaries, particularly as it relates to what I say yes to and what I say no to in both my personal and business life. I don’t know about you guys but I have a tendency to take one too much, or under estimate how long things will take. I mostly get excited about opportunities, say yes and then find myself over scheduled and stretched thin. I know I’m not alone in this. But here’s the deal. We all have the same amount of hours in the day, and as...

Duration:00:08:25

064 | Rosie O'Neill, Sugarfina on creating boundaries, scaling and infusing your core values in hiring.

7/10/2018
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Rosie O’Neill is the co-founder of Sugarfina, a luxury candy boutique that features the finest sweets from artisan candy makers around the world. Rosie and her fiancé Josh Resnick launched Sugarfina in July 2012. The idea for the company was inspired by their third date — when they watched the original Willy Wonka and the Chocolate Factory and they were left wondering why their wasn’t candy boutiques for grown ups. Rosie was named to Fast Company’s “100 Most Creative People” list, and...

Duration:00:35:44

Katie Hunt | Your products aren’t for everyone. And, that’s ok.

7/6/2018
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There’s a lot of talk on the internet about knowing your ideal customer, but a lot of it doesn't resonate with me. Maybe you feel this way too? On Episode 63, Mary Bruno shared how she is her ideal customer. And, that she focuses on creating things that she loves & that she finds funny even if it doesn’t resonate with everyone. It got me thinking about something I’ve talked about in the past in my emails, but I’m not sure I’ve talked about it on the podcast. Your products aren’t for...

Duration:00:05:15

063 | Mary Bruno, Bruno Press on growth through hard work, managing critics and knowing our ideal customer

7/3/2018
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Mary Bruno is the owner of Bruno Press, a printer, artist, and advocate for her local creative community. She grew up in a small town in central Minnesota and learned the love of printing from her father Don Bruno. Mary has an irreverent line of greeting cards that is sold nationwide and she teaches the old school art of letterpress printing the way her father taught her. Mary loves to collaborate with other printers, poets, musicians, kids, designers, you name it. And, we’ll talk about some...

Duration:00:42:52

Katie Hunt | Search Engine Optimization vs Conversion Rate Optimization

6/29/2018
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On this mini episode, Katie Hunt reiterates something Brice McBeth of Reap marketing talked about on Episode 62 of Proof to Product — the difference between search engine optimization and conversion rate optimization. Here's what we learned from Brice: Search engine optimization is driving traffic to your website. Conversion Rate Optimization is getting people on your website to take action & buy. Brice shares a lot of great ideas and strategies in episode 62, if you haven’t...

Duration:00:05:55