Proof to Product-logo

Proof to Product

Business & Economics Podcasts >

More Information

Episodes

088 | Zoe Scharf, Greetabl on email sequences, sales funnels and Facebook ads

1/22/2019
More
Zoë Scharf is the Co-Founder and Chief Brand Officer at Greetabl, a totally unique gifting service that makes it fun and easy to send creative personal gifts. You might remember Zoë from Episode 50 where she shared her start-up story. If you want to hear more about how Greetabl started and the process of seeking angel investors, I recommend checking out that episode. Today we’re shifting gears though and geeking out on marketing strategies, tactics and how Zoe and the greetabl team make...

Duration:00:37:46

087 | Part 2 - Natasha Case, Coolhaus on messaging and storytelling, why leadership and managing are different skills and why its good for entrepreneurs to dream big

1/17/2019
More
Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. This is Part 2 of her interview. If you missed Part 1 which was Episode 86, I recommend you head back and listen to that one first. In Part 2 of her interview, Natasha talks about her approach to scaling, how she tackled grocery and scoop shops at the same time, and how she continues to entwine the three arms of the business to support each other. We talked about...

Duration:00:32:10

086 | Part 1 - Natasha Case, Coolhaus on launching with a minimum viable product and balancing data with intuition in product development

1/15/2019
More
Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. The inspiration for Coolhaus started when Natasha was exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. She began baking cookies, making ice cream, and combining them into “cool houses”. In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus’ unforgettable launch in a refurbished postal...

Duration:00:24:46

085 | Katie Hunt on the three seasons of business

1/8/2019
More
Happy New Year, friends! On this episode Katie Hunt is sharing the three phases of business that every business goes through - often multiple times. These three phases include: growth, maintenance and streamlining phase. Growth is when we're adding new products, services, systems. We're in building and expansion mode. One misconception about the growth phase is that its reserved for the early years of business. But, in reality, the growth phase can happen in the beginning, middle and even...

Duration:00:16:38

From Katie Hunt | 6 things I wish for you as we finish 2018

12/21/2018
More
As we head into the holidays, the Proof to Product team and I will be taking a break. While we’re gone, I want to encourage you to go back and listen to some of this year’s most popular episodes. I’ve included links to our top 5 episodes at the bottom of our show notes here so you can find them quickly & easily. But all in all, we covered a lot of ground in 2018 talking about business finances, licensing opportunities, marketing strategies, selling wholesale, finding manufacturers,...

Duration:00:04:22

084 | Jennifer Morgan, A Fresh Bunch provides a licensing overview

12/18/2018
More
Jennifer Morgan is the brains behind A Fresh Bunch, a creative licensing agency where designers and clients collaborate and create something big together. Jenny began her journey into creative licensing in 2002 when she founded Hen and Barley Press, her own successful wholesale stationery business focused on personalized stationery goods. Jennifer soon realized just how much of her time was spent on everything in her business except design, and discovered many other creative people in the...

Duration:00:41:28

083 | Danni Hong, oh hello friend on exhibiting at craft shows, owning a brick & mortar store and her journey of scaling up & down to make her business fit her life

12/11/2018
More
Danni Hong is a designer, business owner, and lover of all things paper. She started oh, hello friend in 2008 and has been hustling ever since at craft shows and trade shows worldwide! Her ultimate goal thru her business is to convey joy thru oh hello friend products and brighten someone's day. Danni attended Tradeshow Bootcamp’s Paper Camp prior to exhibiting at her first wholesale show, but she has a lot of experience exhibiting at craft shows near and far which she talks about in...

Duration:00:34:29

082 | Part 2 - Sarah Parrott Bianculli, Parrott Design on hiring a team, managing multiple businesses and defining success

12/6/2018
More
Sarah Parrott is the founder of Parrott Design Studio and this is Part 2 of her interview. If you missed Part 1 which was Episode 81, I recommend you head back and listen to that one first. Here on Part 2, Sarah talks about hiring a team, how she started slowly delegating and fears she had around letting go of things in her business, we talked about her multiple revenue streams and the pros / cons of having multiple businesses, navigating tough seasons in life while owning a business and...

Duration:00:28:03

081 | Part 1 - Sarah Parrott Bianculli, Parrott Design on shifting her business model, finding manufacturing partners and discontinuing product

12/4/2018
More
Sarah Parrott is the founder of Parrott Design Studio and I’m excited for you to hear her story. Parrott Design Studio is a letterpress studio in Sebago, a lake town in Western Maine. The studio was established in 2007 by Sarah Parrott with a small Print Gocco, an inexpensive and easy to use screen printing tool that originated in Japan. That same year she took her first course in letterpress, learning to use a Vandercook press. In 2008 she purchased her own press, an 1898 Golding Jobber...

Duration:00:27:14

080 | Christina Stembel, Farmgirl Flowers on how she has built a $23M business with $49k of her personal savings.

11/27/2018
More
Christina Stemble is the founder of Farmgirl Flowers, which she started 7 years ago from her living room table. She invested $49,000 of her personal savings to start the business and Farm Girl Flowers is projected to hit $23M in revenue for 2018. Christina disrupted the floral industry with new options for consumers, less waste and higher quality products. Farmgirl Flower arrangements are designed by hand, in-house in San Francisco California. On today’s episode, Christina is sharing...

Duration:00:51:18

Katie Hunt talking about tradeshows on Creative Biz Rebellion

11/21/2018
More
For our Thanksgiving break, we've lined up something special just for you. We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion. These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running both episodes over here on Proof to Product. Big thanks to Kelly and Caroline for having me...

Duration:00:37:07

Katie Hunt talking all things wholesale on Creative Biz Rebellion

11/20/2018
More
For our Thanksgiving break, we've lined up something special just for you. We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion. These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running both episodes over here on Proof to Product. Big thanks to Kelly and Caroline for having me...

Duration:00:48:36

079 | Alison Prince on how she leverages influencers to sell her products and why testing your product is the most important thing you can do in e-commerce.

11/13/2018
More
Alison Prince is an e-commerce expert and a woman on a mission. She is a business-savvy determined woman who knows how to create something amazing out of nothing. Over the last seven years, Allison has started eight e-commerce businesses, many of which are multi-million dollar brands. She’s sold everything from apparel to technology to household items — she’s sold everything under the sun — growing dollars into millions and pennies into thousands. On today’s episode, we talk about how...

Duration:00:44:53

078 | Taylor Elliott, Taylor Elliott Designs on working with a fulfillment house and sales reps

11/6/2018
More
Taylor Elliott is the founder of Taylor Elliott Designs, a fun desk accessory and gift company. Taylor started this company as a side hustle while working a full-time job, but through a lot of hard work and persistence, she has grown this into a thriving gift company whose products are sold in more than 450 stores nationwide. On today’s episode, Taylor talks about why she decided to use a fulfillment house to store and ship her products, what questions she asked when she was choosing a...

Duration:00:29:59

077 | Tanya Wheeless, Happy Grace on why she never wanted to be an entrepreneur and the value of investing in professional development

10/30/2018
More
TSBC Alum, Tanya Wheeless is the founder of Happy Grace and author of three workbooks on soulful living. She has leveraged her decades of experience as a CEO, senior executive in the NBA, and community leader to teach women how to live the good life while struggling to balance work and family. In 2016, Tanya saw a need in the market for physical products that busy women could use daily to motivate and center themselves. With that, Happy Grace was born! She took all of her coaching...

Duration:00:45:15

076 | Kaye Putnam on building a strong brand and how she has created an independent location business.

10/23/2018
More
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes that when you have a clear brand, that your clients love and respect, they will be willing to pay premium prices for your work. Kaye believes that a strong brand gives you the clarity and confidence to scale your impact and income. When she’s not transforming brands, she’s exploring the world with...

Duration:00:30:22

075 | Shelley Seguinot, I'm Inkpressed on shifting selling wholesale to licensing her art.

10/16/2018
More
TSBC alum, Shelley Seguinot began her creative journey in 2013 when she opened I’m Inkpressed, a wholesale stationery company specializing in children’s products. As the paper industry evolved and she saw the digital market expanding, she adjusted her business to focused her effort on the art licensing world. She now licenses her art to various companies that put her work on a wide range of products. On today’s episode, Shelley shares how she left a 20-year career in law enforcement to...

Duration:00:32:53

074 | Elle Drouin, Styled Stock Society on using stock photography to streamline social media and why our products & services need to solve a problem

10/9/2018
More
Elle Drouin is the founder of three businesses that she currently runs — wonderfelle MEDIA, Styled Stock Society and she’s the human behind @mochiandthecity. After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. Elle currently runs the Styled Stock Society, a stylish stock photography membership for women entrepreneurs, as...

Duration:00:33:59

Special Edition | Reaching Wholesale Buyers

10/4/2018
More
This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Kimberley Yurkiewicz, Crow & Canary Katie Wilson, The Good Twin Rebekah Tennis, Wild...

Duration:00:19:52

Special Edition | In the Trade Show Trenches

10/3/2018
More
This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Kathryn from Blackbird Letterpress Kim from Ramona & Ruth Pippi from E. Frances...

Duration:00:20:54