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069 | Johnny & Joanna Galbraith, Letterfolk on reinventing the letter board market, thoughts on copy cats and how they leverage social media to nurture their customers and share their company story.

Johnny and Joanna are the husband-and-wife co-founders of Letterfolk, a contemporary American brand whose mission is to create meaningful products inspired by simpler times. Letterfolk started in June 2015 while the couple searched for a unique way to capture their daughter's monthly baby milestone photos. They designed a modern, versatile letter board that was tailored and repurposed for today's home. Letter boards are now a staple of social media art direction, home decor, and milestone...


068 | Kate Woodrow, Present Perfect on how to find a literary agent and pitch your book to publishers

Kate Woodrow is the founder of Present Perfect, a full service literary agency serving clients from across the globe. Kate launched the agency in 2015 with the goal of advocating for artists and creatives in publishing and is recognized as an industry leader in design driven nonfiction work. Kate specializes in developing visually arresting books that offer a unique perspective across a wide range of topics, particularly art, lifestyle, personal growth, and anything with a practical...


067 | Don Hejny, Nerdwax on managing risk, running a debt free business and why success can sometimes lead to failure

Don Hejny is the inventor of Nerdwax, a wax based product that keeps your glasses in place. Nerdwax was launched on Kickstarter in 2014 and featured on the hit television show Shark Tank the following year. Nerdwax is hand made in Nashville, TN and shipped all over the world. On today’s episode we talked about managing risk, running a debt free business and why Don strives to work smarter, not harder. ON TODAY’S EPISODE: How Don came up with the idea for NerdwaxStarting a Kickstarter...


066 | Brittney Lynn on PR strategies, building a brand story and how to gain visibility for your brand

Brittney Lynn a PR and marketing strategist who works with online entrepreneurs worldwide. She's also the host of Day in the Life podcast. Brittney has nearly 10 years of experience working in the online marketing industry, and has a passion for helping others grow their reach, their revenue, and impact through strategic PR. On today's episode of Proof to Product, we talked about the importance of building a brand story, how to find the right media opportunities for you, and strategies...


Katie Hunt | Identifying your core values

During Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma’s Nest and the topics of having a brand story and establish core values for the company kept coming up. Caroline talked about how it shaped the products they made, the story they told about the brand as well as the products and ultimately, how they communicate with their customers. When we’re starting our businesses, most people skip over the part where we identify our mission, core values and long term goals for our...


065 | Caroline Vásquez, Paloma’s Nest on staying true to your brand story and why it is important to know who your customer is.

TSBC Alum, Caroline Vasquez is the founder of Paloma’s Nest, a family-run business, founded in 2007, that creates timeless, heirloom-quality pieces and new traditions for modern families to celebrate wedding, baby, home and holiday. The brand has been featured in countless publications including Martha Stewart, the New York Times, Magnolia Journal and more, and their work has been carried by Anthropologie and Nordstrom. Today, Caroline combines her education as a professional...


Katie Hunt | When to say yes, and when to say no.

I’ve been thinking a lot about boundaries, particularly as it relates to what I say yes to and what I say no to in both my personal and business life. I don’t know about you guys but I have a tendency to take one too much, or under estimate how long things will take. I mostly get excited about opportunities, say yes and then find myself over scheduled and stretched thin. I know I’m not alone in this. But here’s the deal. We all have the same amount of hours in the day, and as...


064 | Rosie O'Neill, Sugarfina on creating boundaries, scaling and infusing your core values in hiring.

Rosie O’Neill is the co-founder of Sugarfina, a luxury candy boutique that features the finest sweets from artisan candy makers around the world. Rosie and her fiancé Josh Resnick launched Sugarfina in July 2012. The idea for the company was inspired by their third date — when they watched the original Willy Wonka and the Chocolate Factory and they were left wondering why their wasn’t candy boutiques for grown ups. Rosie was named to Fast Company’s “100 Most Creative People” list, and...


Katie Hunt | Your products aren’t for everyone. And, that’s ok.

There’s a lot of talk on the internet about knowing your ideal customer, but a lot of it doesn't resonate with me. Maybe you feel this way too? On Episode 63, Mary Bruno shared how she is her ideal customer. And, that she focuses on creating things that she loves & that she finds funny even if it doesn’t resonate with everyone. It got me thinking about something I’ve talked about in the past in my emails, but I’m not sure I’ve talked about it on the podcast. Your products aren’t...


063 | Mary Bruno, Bruno Press on growth through hard work, managing critics and knowing our ideal customer

Mary Bruno is the owner of Bruno Press, a printer, artist, and advocate for her local creative community. She grew up in a small town in central Minnesota and learned the love of printing from her father Don Bruno. Mary has an irreverent line of greeting cards that is sold nationwide and she teaches the old school art of letterpress printing the way her father taught her. Mary loves to collaborate with other printers, poets, musicians, kids, designers, you name it. And, we’ll talk about...


Katie Hunt | Search Engine Optimization vs Conversion Rate Optimization

On this mini episode, Katie Hunt reiterates something Brice McBeth of Reap marketing talked about on Episode 62 of Proof to Product — the difference between search engine optimization and conversion rate optimization. Here's what we learned from Brice: Search engine optimization is driving traffic to your website. Conversion Rate Optimization is getting people on your website to take action & buy. Brice shares a lot of great ideas and strategies in episode 62, if you haven’t...


062 | Brice McBeth, Reap Marketing on how his digital marketing agency built a company that sold salon chairs and optimized its e-commerce conversions by over 950%.

Brice McBeth is the founder of Reap Marketing, the only digital agency that hired itself to build an e-commerce business and optimize its own conversations by over 950% on its way to creating a multi-million dollar store that disrupted the salon equipment industry. Brice also wrote about his journey in his book, Salon Chairs Don’t Sell Themselves which is a fascinating read. He speaks and provides education on the topic of Conversion Rate Optimization to help companies, like us, get...


Katie Hunt | How to create a wholesale resource page

Katie Hunt, founder of Tradeshow Bootcamp dives deeper into how to create a wholesale resource section on your website, something she and Rhonda Warren talked about briefly on episode 61. Katie shares what to include in your resource center, how to structure things and why it is important to make it easy for your wholesale customers to buy. Listen to Episode 61 Here: SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to...


061 | Rhonda Warren, Color Box Design & Letterpress on how word of mouth referrals make up almost 70% of her business, why she'll never give up custom work and how she knew it was time to hire a team.

Rhonda Warren is the owner of Color Box Design & Letterpress, a letterpress studio located in Dallas Texas. Rhonda has a multi-faceted business. She has a line of paper goods that she sells to both the retail and wholesale markets; as well as a bustling custom invitation arm through which she creates wedding invitations, corporate event invitations and everything in between. On today’s episode Rhonda jokes that she accidentally started this business that is still going strong after 13...


Katie Hunt | Choose your manufacturing partners wisely

Katie talks about the importance of building relationships with your manufacturing partners. She shares some of her own experiences, fears and missteps when searching for her own print partners. The risks she faced and what you should look for when reaching out to new manufacturing partners. Want to join the conversation in our free Proof to Product Facebook group? Join us: SUBSCRIBE To subscribe on iOS, go to the iTunes page and...


060 | Ronnie Williams, DeFrance Printing on ways to save money on printing costs, common mistakes people make in their file set-up, and why its important to build relationships with your manufacturing partners.

Ronnie Williams is the owner of DeFrance Printing, which is a full-service commercial print shop located in Southern California. Ronnie grew up in the print industry and is the third generation to own and operate DeFrance. His grandfather began printing in the late 1930s, followed by his father in the early 1970s, and Ronnie was a fixture in the print shop by the young age of five. Ronnie's background brings a unique perspective, in that he has expertise in both the print process, as well...


059 | Suann Song, Appointed on launching a brand through Kickstarter, the process for redesigning her website and why fresh products are at the core of a successful product based business

Suann Song is a graphic designer and founder of Appointed, an American-made brand of carefully designed desktop products that make utility look luxurious. Prior to starting Appointed, Suann conducted an exhaustive but unsuccessful search when she tried to find refined and well-made desktop products that are manufactured in the US, so she decided to create her own. In March 2015, Suann launched Appointed through a kickstarter campaign reaching her goal of $25,000 dollars in the first five...


Special Edition | 2018 National Stationery Show Recap - Part 3

I’m back with our third and final National Stationery show recap. Today you’ll hear from four of our Tradeshow Bootcamp alumni. We talk about sharing a booth, the benefits of planning ahead and how you gotta roll with the punches when things don’t go quite as planned. Today’s episode features interviews with Jessica of Little Well Paper Co, Robyn from Lake & Loft, Meghan from And Here We Are and Allison from The Social Type. Before we get started, I wanted to let you know that we’re...


Special Edition | 2018 National Stationery Show Recap - Part 2

I’m back with Part 2 of our National Stationery Show recap. Today you’ll hear from three of our TSBC alumni about what went well at the show for them, where they skimped & splurged in their spending and benefits to being at a wholesale show like, National Stationery Show. Today’s episode features interviews with Katie from Page Stationery, Monique from Violet Flamingos and Katie from The Good Twin. Also before we get started, I wanted to let you know that we’re running our first ever...


Special Edition | 2018 National Stationery Show Recap - Part 1

I recently was in New York for the National Stationery Show where approximately 55 of our Tradeshow Bootcamp alumni were exhibiting. And, I thought it would be fun to bring the show to you. While I was in New York, I chatted with a handful of exhibitors, everyone from first timers to seasoned pros. This episode is part one of a three part special edition series and it features interviews with Kathryn from Blackbird Letterpress, Kim from Ramona & Ruth, Pippi from E. Frances Paper and...