Proof to Product-logo

Proof to Product

Business & Economics Podcasts >

More Information

Episodes

079 | Alison Prince on how she leverages influencers to sell her products and why testing your product is the most important thing you can do in e-commerce.

11/13/2018
More
Alison Prince is an e-commerce expert and a woman on a mission. She is a business-savvy determined woman who knows how to create something amazing out of nothing. Over the last seven years, Allison has started eight e-commerce businesses, many of which are multi-million dollar brands. She’s sold everything from apparel to technology to household items — she’s sold everything under the sun — growing dollars into millions and pennies into thousands. On today’s episode, we talk about how...

Duration:00:44:53

078 | Taylor Elliott, Taylor Elliott Designs on working with a fulfillment house and sales reps

11/6/2018
More
Taylor Elliott is the founder of Taylor Elliott Designs, a fun desk accessory and gift company. Taylor started this company as a side hustle while working a full-time job, but through a lot of hard work and persistence, she has grown this into a thriving gift company whose products are sold in more than 450 stores nationwide. On today’s episode, Taylor talks about why she decided to use a fulfillment house to store and ship her products, what questions she asked when she was choosing a...

Duration:00:29:59

077 | Tanya Wheeless, Happy Grace on why she never wanted to be an entrepreneur and the value of investing in professional development

10/30/2018
More
TSBC Alum, Tanya Wheeless is the founder of Happy Grace and author of three workbooks on soulful living. She has leveraged her decades of experience as a CEO, senior executive in the NBA, and community leader to teach women how to live the good life while struggling to balance work and family. In 2016, Tanya saw a need in the market for physical products that busy women could use daily to motivate and center themselves. With that, Happy Grace was born! She took all of her coaching...

Duration:00:45:15

076 | Kaye Putnam on building a strong brand and how she has created an independent location business.

10/23/2018
More
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes that when you have a clear brand, that your clients love and respect, they will be willing to pay premium prices for your work. Kaye believes that a strong brand gives you the clarity and confidence to scale your impact and income. When she’s not transforming brands, she’s exploring the world with...

Duration:00:30:22

075 | Shelley Seguinot, I'm Inkpressed on shifting selling wholesale to licensing her art.

10/16/2018
More
TSBC alum, Shelley Seguinot began her creative journey in 2013 when she opened I’m Inkpressed, a wholesale stationery company specializing in children’s products. As the paper industry evolved and she saw the digital market expanding, she adjusted her business to focused her effort on the art licensing world. She now licenses her art to various companies that put her work on a wide range of products. On today’s episode, Shelley shares how she left a 20-year career in law enforcement to...

Duration:00:32:53

074 | Elle Drouin, Styled Stock Society on using stock photography to streamline social media and why our products & services need to solve a problem

10/9/2018
More
Elle Drouin is the founder of three businesses that she currently runs — wonderfelle MEDIA, Styled Stock Society and she’s the human behind @mochiandthecity. After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. Elle currently runs the Styled Stock Society, a stylish stock photography membership for women entrepreneurs, as...

Duration:00:33:59

Special Edition | Reaching Wholesale Buyers

10/4/2018
More
This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Kimberley Yurkiewicz, Crow & Canary Katie Wilson, The Good Twin Rebekah Tennis, Wild...

Duration:00:19:52

Special Edition | In the Trade Show Trenches

10/3/2018
More
This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Kathryn from Blackbird Letterpress Kim from Ramona & Ruth Pippi from E. Frances...

Duration:00:20:54

Special Edition | Product Development Strategies

10/2/2018
More
This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from: Katie Wilson, The Good Twin Heather Harris, Copper Bottom Design Sara McNally,...

Duration:00:19:59

073 | Catherine Hildner, Kitty Meow Boutique on launching to wholesale

9/25/2018
More
Catherine Hildner is the founder of Kitty Meow Boutique, an online stationery show where you can peruse beautifully designed paper goods based on your many moods. Catherine came through our Paper Camp conference in 2017 and since then she’s undergone a rebrand, built a new retail website, revamped her product line and she launched to the wholesale market! On today’s episode Catherine shared how her product line has shifted over the years, fears she’s had during the last year of growth and...

Duration:00:31:20

072 | Danielle Spurge, The Merriweather Council on Etsy strategies and why its a good platform for young companies.

9/18/2018
More
Danielle Spurge is a maker and craft business consultant who loves iced lattes and pop music. Through her work at The Merriweather Council, Danielle teaches creative people how to turn their crafty tendencies into profits. On her blog and podcast, Danielle aims to inspire and support makers in business and share insights from her eight years of experience selling handmade work online. Danielle believes in celebrating the reality of gainful self employment through craft and wants to help more...

Duration:00:40:00

071 | Amber Rae on strategies for combating worry, fear and anxiety while infusing more wonder and creativity into our days

9/11/2018
More
Today I sat down with Amber Rae, an author, artist and speaker. Her recent book, Choose Wonder Over Worry invites you to live your truth, befriend your emotions, and express your gifts. Her writing has reached over 5 million people in 195 countries, her public art has spread to over twenty countries, and she's spoken to and collaborated with brands like Kate Spade, Apple, Amazon, and Unilever. She's been featured in The New York Times, TIME, Fast Company, BBC, ABC World News, Tim Ferriss's...

Duration:00:30:01

Katie Hunt | Getting clear on what you need before you hire

9/7/2018
More
Katie Hunt shares why she pushed pause on replacing her operations manager earlier this year and why its important to get super clear on what your business needs before you hire someone. When you know what you want in terms of skills, experience and fit it makes for an easier hiring process and ensures that you’re bringing the right people on the team. The Tradeshow Bootcamp and Proof to Product team are currently hiring an operations manager with strong project management, online marketing...

Duration:00:08:31

070 | Lillian Farag on licensing, collaborations and the growing pains of being an entrepreneur.

9/4/2018
More
Lillian Farag is a free-form and free-spirited artist, with a love for all things playful and expressive. Pulling inspiration from colors found in life and nature, she adds her own twist and perspective to each aspect of her work. Along with offering unique hand-painted leather accessories and products, Lillian Farag works on collaborations with both leading industry and boutique brands including: Papyrus, Urban Outfitters, Oh Joy!, Osh Kosh, Flagpole Swim, Talking out of Turn, as well as...

Duration:00:30:45

From the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.

8/30/2018
More
We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design...

Duration:00:44:39

From the Archives | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together

8/28/2018
More
We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Heather Haynie and Dani Antol are the owners of Rock Paper Scissors, a custom invitation and paper goods...

Duration:00:40:33

From the Archives | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team

8/23/2018
More
We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Erin Ozer is the owner of Knot & Bow. Erin got her start on Etsy in 2010 and has had tremendous, but organic...

Duration:00:37:32

From The Archives | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.

8/21/2018
More
We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you. We hope you enjoy these episodes and learn something new! Kristen Ley is the sole owner and founder of Thimblepress, a lifestyle brand that focuses on creating...

Duration:00:46:02

069 | Johnny & Joanna Galbraith, Letterfolk on reinventing the letter board market, thoughts on copy cats and how they leverage social media to nurture their customers and share their company story.

8/14/2018
More
Johnny and Joanna are the husband-and-wife co-founders of Letterfolk, a contemporary American brand whose mission is to create meaningful products inspired by simpler times. Letterfolk started in June 2015 while the couple searched for a unique way to capture their daughter's monthly baby milestone photos. They designed a modern, versatile letter board that was tailored and repurposed for today's home. Letter boards are now a staple of social media art direction, home decor, and milestone...

Duration:00:36:23

068 | Kate Woodrow, Present Perfect on how to find a literary agent and pitch your book to publishers

8/7/2018
More
Kate Woodrow is the founder of Present Perfect, a full service literary agency serving clients from across the globe. Kate launched the agency in 2015 with the goal of advocating for artists and creatives in publishing and is recognized as an industry leader in design driven nonfiction work. Kate specializes in developing visually arresting books that offer a unique perspective across a wide range of topics, particularly art, lifestyle, personal growth, and anything with a practical...

Duration:00:33:46