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Episode #49: YouTube and the Lowdown on Long-Form Content

9/18/2018
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Barely 13 years into its creation, YouTube has quickly become the world's second largest search engine and a incubator for some of the best (and worst) video content. We discuss the pros and cons of the platform, and find out just how important long-form content is to the social media landscape. HOSTED BY: Brian J. Wilder and Kelsey Chaloux GUEST: Ariana Duran THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:36:13

Episode #48: The Cult(ure) of Sports

9/11/2018
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There are very few industries that can bring as many people together as they can divide like sports. In this episode, we brought Jon Strubel, our agency media planner, into the studio to discuss the power of sports and how marketers can help fans get the most out of their experiences. HOSTED BY: Brian J. Wilder and Kelsey Chaloux GUEST: Jon Strubel THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:30:57

Episode #47: So You Wanna Start Your Own Agency?

8/20/2018
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After a year and a half, we finally got our CEO, Larry Meador, to join us in the studio. We discuss his humble beginnings as an ad professional as well as the journey he took toward founding his now 16-year-old, full-service ad agency. HOSTED BY: Brian J. Wilder and Kelsey Chaloux GUEST: Larry Meador THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:31:22

Episode #46: The Evolution of Advertising

8/7/2018
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We sit down with one of our associate creative directors, Mark Robertson, to discuss the creative process, the keys to great concepts, and why print will always have a place in an industry that's doubling down on digital. HOSTED BY: Brian J. Wilder and Kelsey Chaloux GUEST: Mark Robertson THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:36:00

Episode #45: Women in Media

7/31/2018
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Kelsey sits down to discuss much of what she took away from the World Forum Disrupt Conference in L.A. last week, including why content is queen, how brands can continue to evolve to suit today's culture and why men shouldn't be afraid to attend conferences celebrating people who aren't, well, other men. HOSTED BY: Brian J. Wilder and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:40:10

Episode #44: Getting Social at the Summer Fancy Food Show

7/17/2018
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This episode, we sit down with Karina Chowdhury, social media strategist, to talk about her experience at one of the largest food tradeshows in the world, as well as her advice on how get the most out of social media when covering industry events. HOSTED BY: Brian J. Wilder and Kelsey Chaloux GUEST: Karina Chowdhury THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:26:53

Episode #43: Advertising in Today's America

7/5/2018
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On this episode, we discuss the new Budweiser/Burger King campaign, and what it's like to be a advertiser in a county that's embroiled in so many different socio-political issues at once. HOSTED BY: Brian J. Wilder and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:27:34

Episode #42: Cannes Lions Festival Recap

6/25/2018
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Although we didn't score passes to this year's Cannes Lions Festival, we're still able to recap some of the bets and brightest from this year's show. We talk about everything from Jay-Z's mom and McDonald's to FKA Twigs' dancing abilities and...nope, it's a Tide Ad. HOSTED BY: Brian J. Wilder and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:34:16

Episode #41: The Generation Z Takeover

6/19/2018
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We're back after a brief hiatus! We brought in our best and brightest Gen Z interns and employees to talk about what drives this generation to engage with, and invest in, all the consumer industry has to offer. GUEST(S): Ariana, Rebecca, Lindsay and Zach HOSTED BY: Brian J. Wilder and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:38:05

Episode #40: The State of UX and UI

5/21/2018
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We bring associate creative director Julio Aceituno, and junior designer Ken Roxbury, to discuss the differences and similarities between user interface and user experience designs. GUEST(S): Julio Aceituno and Ken Roxbury HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:21:55

Episode #39: How Deep Does Your Brand Loyalty Lie?

4/30/2018
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Brand loyalty has evolved tremendously since its inception during the early days of advertising. We dive into the nuances of what makes brands worthy of loyalty and how the sentiment has changed over the decades. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:35:24

Episode #38: "Interns Don't Fetch Coffee..."

4/16/2018
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Interns. There's more to them than meets the eye. They're resilient, hard-working and ready to lead with purpose! Listen as we pick the brains of a few of our spring '18 interns and learn more about our successes, failures and what comes next. GUEST(S): Kelsey Chaloux, Thomas Vassiliades, Kyle Santillo HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:41:15

Episode #37: The Beauty of Brand Collaborations

4/9/2018
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When the right brands get together, sometimes you get something beautiful, while other times, a collaboration can miss the mark. In this episode, we talk about notable brand collaborations, partnerships, tag teams, crossovers and more. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:33:28

Episode #36: Building a Personal Brand, Professionally

3/26/2018
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Everyone has a personal brand, but sometimes it can clash with your professional image. In this episode, we discuss how those with clout can signal boost without ruffling feathers, and how those without can work toward becoming a standout without losing authenticity. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:26:17

Episode #35: Quality Control in Advertising

3/19/2018
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There's a lot of content out there, and it's becoming more difficult to sift through the clutter to get to the good stuff. We discuss why that's become the trend and why some traditional shops should "embrace the pivot". GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:27:59

Episode #34: Questions from the Listeners

3/5/2018
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We dive into the mailbag and answer a couple of burning questions from the good folks out there in Listener Land. We cover everything from being singled out in the office space to ways to avoid "being #triggered", whatever that means... GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:30:55

Episode #33: Creation Without Representation

2/26/2018
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The success of blockbusters like Black Panther have help show that positive representation can mean major dividends for those willing to take the leap. This episode we discuss cultural representation in media and how advertisers can (and should) capitalize without being condescending. GUEST(S): Kelsey Chaloux, Michael Ortiz de Villate and Sam Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:34:05

Episode #32: The Olympics Episode

2/19/2018
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We're in the home stretch of the 2018 Winter Olympics in PyeongChang, so we naturally discuss our favorite highlights, ads and the ins and outs of corporate sponsorships. GUEST: Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:25:48

Episode #31: And the Award Goes to...

2/12/2018
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Kelsey and I recap a few highlights from Orlando's "ADx Week" and discuss the importance of some of the advertising industry's most heralded awards shows. GUEST: Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:28:17

Episode #30: The Copywriter Episode

1/27/2018
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We bring in our SCW, Lauren Solis, and CW, Mary Velasquez, to talk about their copywriting processes and how copy professionals can make the most of their career experiences. GUEST(S): Kelsey Chaloux, Lauren Solis and Mary Velasquez HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Duration:00:26:37