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Best Seller Secrets

Business & Economics Podcasts

Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.


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Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.






Author does 7 Figures in Book Royalties Per Year!

Margie Shard is a 7 Figure per year author! I originally met Margie when I worked with her on her book for her financial services company way back in 2015. She shared with me recently that she did over $500,000 in new client revenue directly attributed to that book! Even more exciting than that she shared with me that she has since sold that business and 3 years ago started writing fiction and now (just 3 short years later) is doing over $100,000 per month / $1M per year in ROYALTIES! In...


Teaching People About Tax Obligations in Their Retirement Accounts Using a Book featuring Craig Wear

After a thirty-two-year career as an independent financial adviser, Craig sold his practice and focuses his business interest, experiences and efforts toward helping people invest wisely within their company retirement plans, and alerting savers of the large tax obligations that are built into their retirement accounts. This has birthed Amazon #1 BestSelling book, Paying the Piper, supporting online education courses, and one-on-one strategy sessions with students who desire personalized...


Helping Leaders Inspire Teams with a Book featuring Randy Ross

Dr. Randy Ross is a compelling communicator, craftsman of culture and bestselling author of multiple books, including his latest book entitled, Hope Rises: Make Your Life, Love & Leadership Soar. Working with brands like GE Appliances, McDonald’s, Panasonic, Cox Communications, Compass Group, Chick-fil-A, Keller Williams and the Intercontinental Hotel Group, he has inspired and enabled countless people to find new passion and purpose in their work, work better together in teams and have...


Transforming a Business Through Behavioral Change featuring Sean Doyle

Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers. Sean’s latest...


Helping People Through the Invention Process Using a Book featuring Ron Richard

In 2004, Ron Richard was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years. BLD Consulting formed...


How to 3x Your Sales During a Pandemic featuring Trudi Charest

How to 3x Your Sales During a Pandemic– Publish. Promote. Profit. with Rob Kosberg Episode 154 Trudi CharestTrudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for healthcare practices. Trudi is well known for designing, developing, and facilitating training and marketing programs to health professionals across North America. She is also a Licensed Optician with over 25 years of extensive eyecare experience.Trudi was one of...


Do You Need a PR Firm to Get Media Placements?

Do You Need a PR Firm to Get Media Placements?– Publish. Promote. Profit. with Rob Kosberg Episode 151Did you know that if you get PR placements without a game plan that all you get is your “15 minutes of fame?” To avoid this and actually get leads from your press, check out today’s episode where I explain how to leverage PR and media. Guess what? Like most of the strategies we share at Best Seller Publishing, it starts with your book. I also talk about what it’s like to go through the...


Helping People Deliver Their True Voice Using a Book featuring Dr. Fred Moss

Dr. Fred Moss, MD is the foremost expert on delivering your True Voice into the world so that it can heal. Your voice matters. Your voice can heal. Dr. Fred has been actively practicing in the mental health field internationally for over 40 years, and as a psychiatrist, has been an unwavering stand for the transformation of the prevailing, disempowering conversation that encompasses the industry globally. He is a firm believer that conversation, communication, creativity, and human...


How Books are the Key to Growing ClickFunnels featuring Russell Brunson

Over the past 15 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.Listen to this informative Publish. Promote. Profit. episode with Russell Brunson about the key to growing ClickFunnels. Here are some of the beneficial topics...


Profit From Your Book Before It's Finished!

What if I told you that you could make money using your book before you even publish? Today I explain how you can sell ads and sponsorships within your book, long before it’s ever completed. You can earn 15-20k just by having a “sponsored” section in your book. There are several steps to do this effectively, and I’ll go through each of them in this episode. Hey! Bonus! You can even use this strategy if you’ve already published your book either by relaunching it or by making it a part of your...


Helping Home Sellers with a Book featuring Michael Bell

Michael is a licensed Broker and REALTOR® with 20 years of residential brokerage and investment experience. He specializes in homes that did not sell the first time and has closed hundreds of homes. After graduating with a BBA in Finance at Gonzaga University, Michael processed consumer loans at a Federal Credit Union, moved to co-managing a portfolio at Charles Dunn Company, underwrote loans at CB Commercial, and then moved on to flipping homes. Neighbors and other agents wanted to work...


How To Build Systems That Will Achieve Your Goals

In this episode, I talk about one of my favorite topics: goal setting. I’m excited to share with you a compilation of goal-setting hacks that I’ve learned from productivity experts over the years. I talk about how to set more attainable goals, how to categorize your goals, and how to analyze the goals that you’ve achieved and not achieved. I hope to re-ignite your desire to reach your goals. It also may help you to uncover valuable information as to why you might be falling short in some...


Creating 7-Figure Businesses with a Book featuring Stacy Tuschl

Stacy Tuschl is a best-selling author, speaker, the owner of multiple 7-figure businesses, and the creator of the Foot Traffic Formula™, where she helps small business owners get more customers in their door, more profit in their pockets, and more happiness in their homes. Stacy’s in-depth process guides her students to break through their challenges, operate at their highest potential, and create self-sustaining businesses—all without sacrificing their families or lifestyles. You shouldn’t...


Stop Chasing Clients

In this episode, I’ll share a few strategies that will help you stop chasing clients once and for all. All of them start with getting your book into as many hands as possible. Do you frame yourself as an expert? If so, your offers have a much better chance of being accepted. There is no better way to frame yourself as an expert than having a bestselling book. I myself am so confident in this tactic that I’ve recently invested a large amount of money into a campaign where I will send out my...


Using a Book to Teach Real Estate Investors to Negotiate the Best Deal featuring Bill Allen

Bill Allen is the CEO and Owner of 7 Figure Flipping a real estate organization based out of Nashville, TN. He and his team currently flip and wholesale 200+ deals per year in Tennessee and northern Florida, while leading the top house flipping and wholesaling mentoring groups in the nation. ‍Bill began his career as a Naval Officer with 18 years of military experience and discovered through the avenue of real estate, that his calling is leading others by helping them find their own success...


Fast Track Your Book Writing Experience

I’m excited to share with you how you can fast track the content creation for your book. This process will even work with other forms of content that you create for social media platforms as well. In this episode, I break down the elements of the perfect chapter. I discuss everything from the length to the format. I suggest that you start with a story and leave what’s called an “open loop.” Then introduce your framework or the key points of your story. Lastly, close the loop and have a a...


Using a Book to Challenge Existing Business Norms featuring Jinny Uppal

Jinny Uppal is no stranger to driving contrary and innovative thinking. Uppal’s 20+ years of experience driving transformational growth by challenging existing norms in business is key to her success working with Fortune 500 telecom, eCommerce, and retail companies. In her new award-winning book, IN/ACTION: Rethinking the Path to Results, Jinny Uppal explores the downside of the prevalent cultural bias for action even when it’s unnecessary or counterproductive. Her book is the 2021 Gold...


How To Sell Tons of Books

How To Sell Tons of Books Publish. Promote. Profit. with Rob Kosberg Episode 141 In this episode, I give you the secret sauce to make massive book sales… or technically, how to make massive sales through your book. You see, if your primary focus is just selling your book, you take your focus off of more lucrative uses of your time. The first thing to be clear about is that just selling your book shouldn’t be the end goal. This is a common misconception that leads many authors astray. Your...


How Telling Your Traumatic Story Can Be a Catalyst for Growth featuring Yemi Penn

How Telling Your Traumatic Story Can Be a Catalyst for Growth – Publish. Promote. Profit. with Rob Kosberg Episode 140 Yemi PennYemi Penn is an author of Did You Get The Memo?: Because I F**king Didn't, documentary producer, speaker, engineer, and all-around fearless thought leader on creating your own memo. A serial entrepreneur with businesses in Sydney, London, and the U.S., Yemi instigates us all to use our trauma as a catalyst for transformation and growth. Listen to this informative...


The Most Important Element of Entrepreneurship

The Most Important Element of Entrepreneurship– Publish. Promote. Profit. with Rob Kosberg Episode 139In this episode, I explain the most important element of entrepreneurship: raising your credibility. First, you must get clear on which strategies are in alignment with your lifestyle. Then, use your book to pursue those strategies. These strategies include speaking engagements, networking events, a free plus shipping model, and media/PR. Remember, if you’re a business owner, you’re in two...