Question Authority
Business & Economics Podcasts
Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
Location:
United States
Description:
Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
Language:
English
Website:
https://www.enquirelabs.com
Email:
matt@enquirelabs.com
Episodes
Conversion Rate Optimization With Drew Himel
7/22/2021
We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
Duration:00:19:39
Shane Pittson: Quip Head Of Growth & Marketing
7/7/2021
We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
Duration:00:17:27
Customer Experience with Alex Genov
6/23/2021
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
Duration:00:23:19
Zero-Party Data with Gen Furukawa
6/9/2021
We ask about zero-party data with Gen Furukawa of Prehook.
Duration:00:21:12
Quant Vs. Qual with Sam Deutsch
5/26/2021
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
Duration:00:14:24
Behavioral Science with Lilly Kofler
5/12/2021
We ask about behavioral science with Lilly Kofler.
Duration:00:21:24
Survey Research with Sam McNerney
4/28/2021
We ask about survey research with Sam McNerney.
Duration:00:17:11
Offline Attribution with Krystina Rubino
4/23/2021
We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
Duration:00:22:42
Ethnography with Allison Braund-Harris
4/23/2021
We ask about ethnography with Allison Braund-Harris of Hardly.
Duration:00:22:19
Trailer
4/23/2021
A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.
Duration:00:01:46