Radio Free Enterprise

As business owners, we often spend months of effort and thousands of dollars to land a new client, but then do almost nothing to retain our current clients by showing them the slightest amount of appreciation. "Studies have shown that 68% of customers leave because of a perceived attitude of indifference on the part of the company. Perception is everything." Forbes My guest this week, Joe Kenemore, CEO of Mailbox Power, says that is an absolute shame. Especially when his company makes it so easy and inexpensive to show your best clients a little love once or twice a year. Tune in to this week's Radio Free Enterprise video stream to earn how you can easily and consistently show your customers, employees, vendors, and partners how much they mean to you - right from your computer or mobile device. Learn more about Mailbox Power: https://bit.ly/3iFHNYo

Have you ever dreamed of featuring your business on the ABC television show Shark Tank? My guest this week is Joe Altieri. the inventor of FlexScreen, the world’s first and only flexible window screen, and a successful past contestant on the ABC television show Shark Tank. I'm going to ask Joe to share the origin story of his invention, his experience as a contestant on Shark Tank, and what has happened to his company since he teamed up with The Queen of QVC, Lori Greiner. If, like me, you are a longtime fan of the show who has often wondered what it would be like to be standing on that stage pitching the Sharks, you DO NOT want to miss this episode of Radio Free Enterprise. Watch Joe's Shark Tank episode: https://flexscreenretail.com/pages/shark-tank Learn more about FlexScreen: https://flexscreen.com/ Learn more about Joe Altieri: https://joealtieri.com/

“LinkedIn Ads are unapologetically expensive. Terrible click-through rates and very high cost per click. Most people lose money on it.” That's what this week's guest, LinkedIn Advertising Expert AJ Wilcox, was recently quoted as saying. But if that's the case, how was LinkedIn able to generate over $3 billion in advertising revenue in 2020? By delivering spectacular results for companies with high-value offerings and highly efficient sales funnels targeted at very specific industries, companies and job titles. Please join us in this episode as AJ and I talk about Landing Dream Clients from LinkedIn Advertising. Learn more about AJ Wilcox and his company B2Linked: https://B2Linked.com

Have you ever considered the impact that becoming a bestselling author could have on your business or career? My guest this week is Tyler Wagner, a master book marketer and founder of Authors Unite in Miami, Florida. Tyler has helped hundreds of authors become bestsellers on Amazon, USA Today, and the Wall Street Journal. In Thursday's conversation I'm going to ask him how he performs his magic, what kinds of authors he helps, how much it costs, and how long it takes! To learn more about Tyler and Authors Unite: https://AuthorsUnite.com

Since the earliest days of television, video has been a powerful marketing medium. But due to its expense, production complexity, and professional scriptwriting requirements video has not always been every marketer's first choice. My guest this week argues that, due to lower costs, global distribution channels, and the presence of a high-quality video camera in every person's pocket, we have entered The Video-First Era, and he has written a book of that same title to drive home his point. Please join me and my guest, video marketing expert and author Patrick Frank, as we talk about what The Video-First Era of marketing means to you and your promotional efforts. Learn more about Patrick: http://videofirstera.com/ Connect with Patrick on Twitter: @PatFrank Resources Patrick shared: https://loom.com https://prezi.com/video https://gather.town https://mmhmm.app

Is it possible to hire a skilled worker in the Philippines to perform top quality production, marketing, and customer support work on a full-time basis for 25% or less of the cost of an American worker performing the same task? My guest this week says, "Yes!" In this episode I'm speaking with John Jonas, creator of the OnlineJobs.ph employment site, the largest marketplace to find Filipino workers with over 1,000,000 Filipino profiles in the database. He is also the author of The Outsourcing Lever. Secrets of How Successful Entrepreneurs Grow Their Businesses with Virtual Assistants. While making a full-time living he rarely works full time. His team of 37 full-time Filipino virtual assistants do the work in his businesses, while he manages the process. They range from programmers, designers, and webmasters, to writers, researchers, project managers, and just general VA’s. John has made millions of dollars online directly from work that his Filipino workers have done for him and now teaches others exactly how to do the same thing. In our conversation I'm going to ask John about his best practices for hiring, training, and managing skilled Filipino workers, both individually and as a team. Learn more about John: https://JohnJonas.com​ https://www.outsourcinglever.com​ https://OnlineJobs.ph

In business, the customer is king. They are not always right and they are sometimes abrasive but they are always the arbiter of what products, services, and businesses succeed and which do not. Ignore that fact to your peril. Occasionally, an offering or company comes along that fills needs that customers didn't even know they had. Think iPhone, Facebook or Tesla. But, more often than not, companies are trying to generate more sales from existing products or are developing slightly different products that they hope will unseat their competitors'. Billions of dollars are poured into research and development only to have a product flop almost immediately. How could this have been avoided? By simply asking customers - in person - to share their thoughts and reactions early in the process. My guest this week, Sage Baker, specializes in what is called Qualitative Research. Through focus groups, in-depth individual conversations and a variety of other tools, Sage finds out what people really think about a given idea, product, or service. Please join us as Sage shares what she knows about finding out what your customers are really thinking. Learn more about Sage: https://SageBakerConsulting.com

A well-written business plan is essential for any firm looking for debt or equity financing. While banks and investors are looking for different things to make them feel good about your business model, they both expect you to have a professional business plan to review. Do you? My guest this week is Cheree Warrick, a professional business plan writer and author of the book, "Creating Business Plans that Actually Get Financed." Over the past decade Cheree has written hundreds of business plans that have helped her clients acquire loans and equity investments from $10,000 to $20,000,000. If you want to know what it takes to create a business plan that is "investable," tune in to learn the answers from Cheree Warrick.

The events of the past 14 months are unprecedented in the past century of global business history. The pandemic has had has been devastating to many industries and a boon to others. The workplace changes it has created have been enormous, with impacts on commercial real estate and knowledge worker migration that we are just beginning to fully appreciate. But what about the future? What's next and how can we as business owners and executives best prepare for it? My guest this week, Scott Crawford, president and CEO of VA811, argues that we are not at the beginning of the end of this transformation, but rather at the end of the beginning. And he is uniquely qualified to share his perspective, being both a business executive and a historian. Join us this week as Scott takes us back to previous plagues and pandemics and describes how we can use the lessons of history can guide our business planning into the future.

Technology startups attract a lot of attention from the investment community because of their potential to leverage their intellectual property to create multi-billion dollar companies and even entire new industries. But most technologists are just that - science wonks - with little to no business, management, marketing, or capital markets experience. How can they take their big idea from the garage to a point where it could serious attract the attention of the investment community? Through an SBIR. My guest this is week is Roger London, a technology investment expert who has worked with a number of companies that started in the SBIR program and are now moving toward commercializing their intellectual property with the help of private capital.

Though it just turned one year old, Clubhouse seems to be taking off like a wildfire across the social media landscape. For years I have been helping entrepreneurs, authors, speakers, coaches and consultants establish and elevate their personal brands in print, video, audio and social media. So, when I suddenly started hearing about Clubhouse everywhere I turned, I knew I needed to find someone knowledgeable to talk about it - pronto! That's why I'm so pleased to share that Social Media Innovator Jessie Newburn has agreed to be my guest on Radio Free Enterprise this week. Learn More About Jessie Newburn: Atigro Marketing Jessie on LinkedIn

In her upcoming book Nina Hershberger makes the audacious claim that she can walk into almost any business and find $100,000 in new revenue opportunities within 30 minutes. But can she really? I have known Nina for many years - I've even visited her and her husband in their Fishers, Indiana home - and know her to be a no-nonsense businessperson. So when I saw the claims she was making in this book, I had to learn more. In this week's conversation I'm going to ask Nina where this money comes from and, if it's so readily available, why aren't more business owners picking it up off the ground right now. Nina is a smart, experienced and successful marketer who is guaranteed to give you at least one AH-HAH moment. This is an interview you don't want to miss. Apply to work with Nina: http://findmy100k.com/

Startups in the Medical Technology industry face a lot of unique challenges when looking to raise capital to grow their company - not the least of which is just explaining what their technology is, how it works to help people, and how that translates into profits for investors. In this conversation I'll be speaking with Luke Steuber, Director of Clinical Research and Development for a company called Cognixion that is doing amazing work to help people with conditions like ALS (Lou Gehrig's Disease) better communicate and engage with their environment. Please join us as we look at the startup scene through the eyes of a MedTech company and learn about the amazing ways their technology can help all of us. More info: https://cognixion.com

Sir Richard Branson once famously said, "Take care or your employees and they will take care of your business." Many business owners give this idea lip service but don't really focus on empowering their front-line customer service people the way that Sir Richard or other fabulously successful entrepreneurs do. That's why I'm so excited to have none other than The Customer Service Doctor, Dr. Kelly Henry, join me on Radio Free Enterprise this week. Dr. Henry's book, Define And Deliver Exceptional Customer Service, is a must-read for every business owner who has workers interfacing with - and solving problems for - their customers. After all of the effort we go through to attract and do business with new clients, why don't we work harder to keep them as long-term sources of repeat and referral business? Dr. Henry knows the answer to that and many other perplexing questions about the state of customer service among businesses of all sizes around the world. Please join us this Thursday at 10:00​ as we stream live right here. Learn more about The Customer Service Doctor: https://DrKellyHenry.com​ Buy Dr. Henry's book: https://amzn.to/3v9yjZA

Ecommerce seems like old hat these days. There are so many online platforms for creating a storefront to sell products, you almost lose track. But what if you're not selling a product? What if you are a coach, consultant, therapist, attorney, yoga instructor or other professional who is instead selling access to your time and expertise? How can you create a professional web presence that integrates your calendar, services offered, FAQs, policies, testimonials and a payment gateway, all in one place? With an amazingly powerful online platform called Book Like A Boss. My guest this week is Nachum Kligman, author, podcaster, CEO and creator of Book Like A Boss. I very seldom do product endorsements but I am a long-time Book Like A Boss user and, because I believe in in it so strongly, also an affiliate partner. If you'd like a two-week free trial and would like to help support Radio Free Enterprise, please click this link: https://partners.booklikeaboss.com/429.html Otherwise, please feel free to visit the Book Like A Boss homepage to start your free trial.

What does it take for a husband and wife team to build a $20 million software business while raising 10 children and coaching over 100 of their youth sports teams? An Exponentiality Mindset! Jenn Davis and her husband Dan have accomplished things in their business and family lives that many of us would assume to be impossible. Apparently they are not! And now Jenn is preparing to share a how-to guide to their success in her first book, Living Exponentially, Unlocking the Potential of Every Moment in Your Business and Life. Meet Jenn Davis and learn more about their incredible journey.

My guest on this week's program is Tony Hoty, a marketing and sales leadership expert in the home improvement and remodeling industry. I was very pleased when Tony agreed to appear on Radio Free Enterprise because, even though only a small fraction of my audience is in the home improvement industry, what Tony teaches can have a profound impact on any company of any size in any industry. Effective marketing and sales are essential to the success of every business. And yet, for many business owners, marketing is a mystery and sales is a dirty word. My introduction to a true sales culture came immediately after the dot-com collapse. My tech startup had folded and I found myself with a six-figure lifestyle and a zero-figure income. I had a family to feed, a mortgage to pay, and bills piling up. Out of desperation, I took a job as a salesman for a home improvement company and, though I started out very slowly, by the end of the year I was the top producer in the company and had completely turned my fortunes around. What I learned about the power of a professional sales culture is what Tony Hoty is all about. More information: https://TonyHoty.com

The United States Federal Government is the largest buyer of goods and services in the world. But does Uncle Sam buy what your company produces? And what does it take to succeed in selling to the government? My guest this week is Judy Bradt, a Federal contracting expert, CEO of Summit Insight and bestselling author of Government Contracts Made Easier. I ask Judy about the four things she believes are necessary for an existing company to begin a successful government contracting effort, why she says "there is no such thing as doing business with the Federal Government," and why she insists on using the word easier instead of easy when referring to Federal Contracting. Click this link to download a free copy of the Chapter 1 of Judy's bestselling book, Government Contracts Made Easier: https://growfedbiz.com/book/?referrer=RFE

In 2007 Bob Burg and John David Mann published The Go-Giver, which went on to become an international bestseller that influenced the lives of million of people around the world. In this episode of Radio Free Enterprise, it is my great privilege to speak with Bob about that seminal title as well as the third book in the Go-Giver series, The Go-Give Influencer, which lays out The Five Laws of Genuine Influence. In addition to his work on the Go-Giver book series, Bob Burg is a powerful public speaker and the host of the Go-Giver Podcast. He has some very insightful thoughts to share and is an absolute joy to listen to. If you have read any of the the Go-Giver books, are a fan of Bob Burg, or are just wondering what all the fuss is about surrounding the Go-Giver movement, I urge you to join us in this conversation. Learn more about Bob Burg: https://burg.com/ Buy The Go-Giver Influencer on Amazon: https://amzn.to/36nO4kS

I don't know about you but I am fascinated by startups. They have every element of a good adventure story: heroes, villians, a pot of gold at the end of the rainbow, and disaster lurking at every step. Kind of like an Indiana Jones movie! And while the United States is known as the startup capital of the world - particularly in areas like Silicon Valley, New York City, and even the DC area - entrepreneurs are starting tech companies all over the world in cities like Shanghai, China and Frankfurt, Germany. My guest this week is Joern "Joe" Messinger, host of the Global Top 150 Podcast, Startuprad.io, which is known as The Authority on German Startups. Joe's podcast has an unusual Unique Selling Proposition - it's a podcast about German startups produced in Germany by a German - entirely in English! As a result Joe and his show are enjoying a lot of success in countries around the world. So please join us this Thursday, January 28th, at 10:00 a.m. eastern time to meet Joe and find out what kind of startups are being born in a region known for rigorous process and engineering excellence. You might just find something you want to invest in - before your friends do! Learn more about Joe and his podcast at: https://www.startuprad.io/