RankUp

SEO testing is the process of measuring to see whether changes made to a website have made a significant difference or not. It's always been possible if you've had access to good data and some time on your hands, but tools are starting to appear that automate the process. We spoke to the creator of one of the first and only dedicated SEO testing platforms, Nick Swan, who launched and runs seotesting.com. The tool uses Search Console data to measure the significance of changes over a 2-6...

Managing SEO projects can be a complex undertaking, with different websites having completely different requirements, and different SEO activites often requiring very different skills. Despite its complexity, many SEOs find themselves in the position of managing projects solo. They could be freelancers like today's guest, working in-house as the only dedicated SEO, or even simply the only SEO on a particular client's team in an agency. However you find yourself in such a situation, it's...

SEO is booming, and growth goes hand in hand with job opportunities. The last 12 months or so have already seen SEO professionals across the industry changing companies and changing roles at a furious pace, but there's no sign of the recruitment drive slowing down. You might find yourself facing a career choice soon. When it comes, what will you be thinking about? What progression opportunities does your current workplace offer, and what might be available elsewhere? What do the different...

Mental health is a vital conversation topic in any industry, especially given the challenges thrown at us by COVID-19. SEO is no different, with imposter syndrome, performance expectations and the stresses of remote work just some of the strains commonly felt by people working in our industry. Ryan Darani, our guest on this episode, is keen to keep people in SEO talking about mental wellbeing and working proactively as a community to make our workplaces and working lives healthier. Join us...

The middle part of 2021 has already seen multiple broad core algorithm updates and Google's long anticipated Page Experience Update. In what has been a turbulent year both in SEO and in the wider world, the RankUp podcast wanted to return to questions we asked at the end of 2020 to see what's really working in SEO this year. There's no guest interview this week, giving us the chance to put our very own Edd Wilson in the hotseat and ask him some questions about the themes he's seeing in...

Developing an SEO strategy over time is a crucial way to ensure that your site is able to compete in search and achieve its goals in the long term. The tactics that earned you success two years ago might not work in the present, and the needs of your site will evolve as the business grows and changes. Kerstin Reichert joined the RankUp podcast to talk about her own experiences with setting the SEO strategy for Tide, a business bank account provider which has rapidly gone from being...

Digital PR executive Saffron Shergill interviews Azeem Ahmad on the topic of diversity and inclusion in the marketing industry. They talk in-depth about:

We interviewed Lucy Pembayun, founder of LEaF Translations, about the fascinating intersection of SEO and translation. Translation is a huge component of international SEO strategies but, as Lucy explains, machine translation and even human translation won't always leave you seeing the best organic results in your new markets. Lucy joined us to articulate a translation process that takes into account both the communication of the text and its eventual organic performance, which will give...

Tasha Amponsah-Antwi, Business Director at Reprise Digital and long-time fashion and beauty SEO expert, joined the podcast to expand on the topic that she brought to Brighton SEO in spring 2021. After seeing Tasha's talk, we were keen to hear more about some of the topics that she mentioned: specifically, the idea of a fashion and beauty pyramid that helps us understand a brand's position in the market, and the complex research journey that customers often take before buying new...

Fabrizio Ballarini joined us for episode 21 of the RankUp podcast to talk about his experiences in scaling up the Wise SEO team from one person (himself) to a team of dozens that includes SEOs, writers and developers. Fabrizio is an organic search specialist tasked with growing the organic presence of Wise (formerly TransferWise). He spoke to us about some of the tactics and practices that have helped his team achieve and maintain success as it has grown over the years. You can find...

Kev Wiles joined the 20th RankUp podcast for a wide-ranging episode covering all kinds of topics from his experience working in agencies, in-house and as a SEO freelancer. Now, freelance, Kevin has previously worked for big UK brands like Halfords and Soak.com, as well as working in the UK and New Zealand for a number of digital agencies. With this background, he's had plenty of time to pick up on what it takes to find commercial success through SEO. You can find Kev on Twitter @kevwiles,...

Diana Richardson, social media and community manager at SEMRush, joins the RankUp podcast to discuss audience personas and storytelling for SEOs. Drawing on her experiences in search marketing and social media, Diana brings a new, cross-channel perspective to the podcast. Listen anywhere for meaningful definitions and actionable tips to help you take the concepts of personas and storytelling and make use of them in your SEO strategies. You can find Diana on Twitter @DianaRich013, where you...

Gerry White from Rise At Seven joined us for episode 18 of the RankUp podcast to talk about his experience working on technical SEO for enterprise websites. The conversation centred around how to make sure that the teams you're working with actually get stuff done, with tips on talking to both developers and high-level stakeholders. Gerry has a wealth of experience in this area, having seen it from both an agency and an in-house perspective, so there's plenty of practical takeaways whatever...

We welcomed Ric Rodriguez to the RankUp podcast for episode 17 to discuss his unique take on SEO strategy. You can listen to the full interview on your podcast app of choice, or right here on this page. And now, for the first time, you can keep reading to see the first 20 minutes of the interview in text form, or use the contents block below to skip to a paritcular topic of interest. Introducing Ric Ben: Can you give us a quick overview of how you got to your current role and what...

2020 has been a crazy year for a thousand different reasons, and the world of SEO has faced its own challenges. In our final episode of 2020, Edd and I go guestless for the first time to break down the headlines of this year like no other. We mentioned a load of different updates and resources as always, but this time we actually remember to write everything down! Here are your links to everything that we mentioned: Key SEO events in 2020 January Core Update...

Ruth Everett joins Ben and Edd in what might just be one of the most practical episodes yet! She talks us through her experiences with teaching herself to code, with a specific focus on Python. Ruth is a Technical SEO Analyst at Deepcrawl, which means she has a very different perspective on the industry to many of our previous guests. It also means that she has the opportunity to work with a huge range of different business data sets and try out different applications of Python on a...

JC Connington, Senior SEO & Search Strategist at Cancer Research UK, joined us to discuss the impact that the COVID-19 pandemic has had on SEO. JC has one of the most varied SEO jobs imaginable, working in-house for the UK's largest charity and overseeing countless different SEO initiatives as varied as event visibility, ecommerce SEO, medical content and more. As such, he's one of the best people to talk to about the impact that COVID-19 is having across the SEO industry, sharing...

Welcome to episode 13 of the RankUp SEO podcast! We're joined by Impression's head of digital PR, Laura Hampton, for a special on- and off-page SEO fusion in this week's discussion. As always for our Knowledge Panel episodes, each of us picked out a recent update from the SEO community to discuss as a group: Barry Schwartz - How Google indexes passages of a page and what it means for SEO Google Pinpoint Roger Montti - Google on link algorithms and how long for...

We welcome back Kevin Kapezi for our first Knowledge Panel episode with a guest from outside Impression. Having moved from a Nottingham agency to Experian, Kevin was able to offer us some fantastic insights into his role as an in-house SEO, as well as the realities of a B2B SEO strategy in a huge international business. We covered questions like: What success looks like in B2B SEOWhat makes B2B SEO uniqueHow to work with non-SEO stakeholdersThe integration of SEO into...

Kevin Kapezi makes his RankUp depbut to become our first guest from outside of Impression! Kevin is now an SEO specialist at Experian, having previously worked in an agency. We asked Kevin to join us for our regular Top Stories episode, in which we discussed these articles and updates: Kevin Indig - 3 Best Practices of Competitor SEO you should know Oliver Sissons - Long Term Shared Hosting Experiment Shopify - International Domains Update & Jackson Lo on...