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Lead(er) Generation on Tenlo Radio

Business & Economics Podcasts

The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations,interviews, and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guidedecision-making, drive lead generation, and quickly convert prospects into valuablecustomers.

The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations,interviews, and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guidedecision-making, drive lead generation, and quickly convert prospects into valuablecustomers.

Location:

United States

Description:

The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations,interviews, and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guidedecision-making, drive lead generation, and quickly convert prospects into valuablecustomers.

Language:

English


Episodes

Innovation and Thought Leadership In The Physical Branding Space

7/8/2020
Guest speaker, Vinessa Lullo, has more than 15 years of marketing and product development experience. Her team prides itself on customizing products and services to meet the demands of customers. However, a recent merger and the COVID-19 outbreak drastically changed their business. Vinessa shares how her company became extremely nimble and changed processes to customize products, marketing, and sales to meet new customer needs and safety requirements. About Tessa's guest: As the Marketing...

Duration:00:22:30

3 Critical Things Your Sales Team Needs From Marketing

6/15/2020
Paul Pirozzola has been a sales and marketing leader in the B2B manufacturing space for more than 20 years. Traditional routes to market have been disrupted by digital media, e-commerce, and the pandemic. Today’s sales teams and marketers are looking for more effective and efficient ways to collaborate. In this episode, Paul talks about three key elements that marketers can share with the sales team to generate higher quality leads and increase win rates. Be ready to take notes, they are...

Duration:00:25:00

How Has the Pandemic Impacted BioScience Innovation & Companies

5/19/2020
During this episode, Matt McBride will share how physical distancing and shelter in place orders have impacted strategic partnership and innovation management in bioscience. What is the effect on product teams? What trends and activities can we track to prioritize our own product initiatives? And what does this ultimately mean for collaboration and go-to-market strategies? About Tessa's Guest: As the VP of Strategic Partnerships at BioEnterprise, Matt McBride oversees the continued...

Duration:00:37:19

What Sales Teams Can Focus On During The Pandemic

4/13/2020
The Coronavirus has disrupted businesses worldwide. Sales leader, David Kreiger, shares what he believes sales teams should focus on as they shift to remote work. Hear his ideas on how to best support clients, protect business and maintain personal health during the COVID-19 crisis. ABOUT DAVID KREIGER: David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation, and SDR outsourcing company. Under David’s leadership, SalesRoads has...

Duration:00:24:26

Rock & Roll Hall of Fame: Using Data to Connect with “Super Fans”

3/11/2020
How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how. Hear how the Rock Hall uses data and digital marketing to engage music enthusiasts and increase visits to the museum. About Ellie Ovsenik: As the Director of Digital Marketing and Advertising at the Rock & Roll Hall of Fame museum and nonprofit, Ellie combines her storytelling background with the museum’s...

Duration:00:34:27

How Can Rapid Testing Validate New Products Manufacturing?

2/12/2020
Learn the do's - and some don'ts - of launching a new product. Brandon Cornuke has been an inventor, retail buyer, corporate innovation leader and now shares his expertise with start-up founders. In this episode, you'll learn what you need and what to avoid as you seek to validate new products before market launch. About Brandon Cornuke: Brandon Cornuke has dedicated his career to helping innovators turn their ideas into growing businesses. He is a speaker, writer, educator, and...

Duration:00:17:39

Why & How to Use Rapid Testing in Marketing

1/13/2020
In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a new product or test a new marketing tactic and get rich customer insights and predictable results without overspending. About Tessa's Guest: Tom’s vast knowledge of creative immersive technology and UX/UI guides his creative thinking. His...

Duration:00:16:07

Making the Leap to Digital Marketing That Corporate Executives & Sales Teams Love.

12/6/2019
Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa's guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional. About Linda Owens: Linda is experienced in global digital and eCommerce marketing and has a passion to drive change and deliver results. She has worked across many different industries, building b2b and b2c digital strategies, and teams to engage with customers and increase sales. Her expertise is in managing projects ranging from...

Duration:00:32:12