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Rattle & Pedal: B2B Marketing Podcast

Business & Economics Podcasts

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Location:

United States

Description:

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Language:

English


Episodes

Inbound Marketing — Vibrant? Dead? Or on Life Support?

7/25/2020
Is inbound marketing still a viable tactic for a services firm? Was it ever? The post Inbound Marketing — Vibrant? Dead? Or on Life Support? appeared first on Rattle and Pedal.

Duration:00:22:52

Don’t Squeeze the Charmin! And Other Thoughts on Advertising.

7/21/2020
Jason and Jeff share some of their all time favorite ad campaigns and what made them tick — both B2B and beyond. The post Don’t Squeeze the Charmin! And Other Thoughts on Advertising. appeared first on Rattle and Pedal.

Duration:00:29:44

Is Your Firm Ready to Grow Again?

7/17/2020
Much of the economy appears poised for growth over the next 3 quarters — are you prepared to capture it? The post Is Your Firm Ready to Grow Again? appeared first on Rattle and Pedal.

Duration:00:25:00

Naming. What is it Good For? An Interview with Laurel Sutton of Catchword

7/8/2020
With many consumer names facing stark criticism, do professional services firms face naming risk? Jeff and Jason explore the topic with naming consultant, Laurel Sutton. The post Naming. What is it Good For? An Interview with Laurel Sutton of Catchword appeared first on Rattle and Pedal.

Duration:00:33:37

You Need to Create Time to Think — Now More Than Ever.

6/25/2020
Billability and utliization seem important. But, creating time to think is vital to the long-term health of every firm. The post You Need to Create Time to Think — Now More Than Ever. appeared first on Rattle and Pedal.

Duration:00:22:58

Building Confidence in an Insecure Firm

6/18/2020
Firm confidence can be built. Jason and Jeff explore how. The post Building Confidence in an Insecure Firm appeared first on Rattle and Pedal.

Duration:00:27:11

Confidence. Does Your Firm Have It?

6/4/2020
Just like in life, confidence drives everything a firm does. In this episode, Jason and Jeff discuss what a confident firm looks like. The post Confidence. Does Your Firm Have It? appeared first on Rattle and Pedal.

Duration:00:25:46

Brand Relevance. Does it Squash Innovation?

5/18/2020
Understanding where your firm is relevant is critical to successful marketing. But, can it stop you from making bold business decisions? The post Brand Relevance. Does it Squash Innovation? appeared first on Rattle and Pedal.

Duration:00:25:05

Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R

5/6/2020
Is it appropriate to talk to customers in this moment? If so, how do you reach them? The post Should You Be Doing Research During the Pandemic? A Conversation With Mike Nash of KS&R appeared first on Rattle and Pedal.

Duration:00:22:39

Should You Adjust Your Marketing Budget During the Pandemic? If So, How?

4/27/2020
If you can afford to do it, now is likely a smart time to market. But, for marketers forced to cut budget, what’s the right way to do it? The post Should You Adjust Your Marketing Budget During the Pandemic? If So, How? appeared first on Rattle and Pedal.

Duration:00:29:38

Marketing or Communications. What’s the Difference?

4/19/2020
Firms often confuse marketing and communications. But, the truth is they’re quite different. And the distinction matters. The post Marketing or Communications. What’s the Difference? appeared first on Rattle and Pedal.

Duration:00:23:04

Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking?

4/13/2020
Companies of all shapes and sizes have rushed to the table with COVID-19 messages. Is it helpful? Or just noise? The post Marketing Through COVID-19. Much Needed Advice or Glorified Newsjacking? appeared first on Rattle and Pedal.

Duration:00:32:03

The Critical Marketing Questions You’re Not Prepared to Answer

3/31/2020
We jump into the difficult questions that firms can’t answer or just avoid that make or break their success. The post The Critical Marketing Questions You’re Not Prepared to Answer appeared first on Rattle and Pedal.

Duration:00:21:24

The Pipeline Cliff — An Interview with Mark Wainwright on Sales Planning for Doer/Sellers

3/26/2020
Mark Wainwright shares his thoughts on the intersection where certainty ends and partners’ “night sweats” often begin — your sales pipeline. The post The Pipeline Cliff — An Interview with Mark Wainwright on Sales Planning for Doer/Sellers appeared first on Rattle and Pedal.

Duration:00:28:47

Becoming the Leader You Were Meant to Be — An Interview with Ted Harro of Noonday Ventures

3/23/2020
Ted Harro joins us to talk about how to develop your leadership skills and find leaders within your firm. The post Becoming the Leader You Were Meant to Be — An Interview with Ted Harro of Noonday Ventures appeared first on Rattle and Pedal.

Duration:00:28:45

Shifting Thought Leadership from Brand Building to Sales Enablement

2/27/2020
Why and how firms need to put more focus on activating thought leadership in the sale and inside client relationships. The post Shifting Thought Leadership from Brand Building to Sales Enablement appeared first on Rattle and Pedal.

Duration:00:23:06

Why Clients Don’t Choose Your Firm

2/20/2020
What takes you from the “short-list” to “hired?” Jason and Jeff wrestle over this critical phase of the client buying process. The post Why Clients Don’t Choose Your Firm appeared first on Rattle and Pedal.

Duration:00:29:06

Making Thought Leadership Truly Digital for the First Time

2/11/2020
Jason and Jeff explore how to flip from a linear, analog publishing process to a multi-directional, digital one. The post Making Thought Leadership Truly Digital for the First Time appeared first on Rattle and Pedal.

Duration:00:28:34

11 Attributes of Exceptional Marketing Leaders

1/30/2020
Jason and Jeff define the characteristics of a great firm marketing leader. The post 11 Attributes of Exceptional Marketing Leaders appeared first on Rattle and Pedal.

Duration:00:25:26

Good Sale. Bad Sale – An Interview with Brian Caffarelli of Strategic Talent Solutions

1/23/2020
Jeff and Jason welcome Brian Caffarelli to discuss the long-lasting impact of good and bad sales decisions. The post Good Sale. Bad Sale – An Interview with Brian Caffarelli of Strategic Talent Solutions appeared first on Rattle and Pedal.

Duration:00:31:34