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Rattle & Pedal: B2B Marketing Podcast

Business & Economics Podcasts

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Location:

United States

Description:

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Language:

English


Episodes

Moving from a Reactive to Proactive Sales Strategy

5/20/2022
Whether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance. The post Moving from a Reactive to Proactive Sales Strategy appeared first on Rattle and Pedal.

Duration:00:36:08

Blowing Up Sales and Marketing with the Unified Commercial Engine

5/12/2022
What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen. The post Blowing Up Sales and Marketing with the Unified Commercial Engine appeared first on Rattle and Pedal.

Duration:00:38:40

Applying Conversational Intelligence with Revenue.io CEO, Howard Brown

4/29/2022
Conversational Intelligence is the “game tape” for high-performance salespeople. Learn from industry leader, Revenue.io’s CEO, Howard Brown how to apply this game-changing technology to your revenue generation efforts. The post Applying Conversational Intelligence with Revenue.io CEO, Howard Brown appeared first on Rattle and Pedal.

Duration:00:43:14

Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2

4/22/2022
We discuss more tech roll-up chaos and answer the question, “Is Saletech the new Martech?” The post Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2 appeared first on Rattle and Pedal.

Duration:00:16:11

Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1

4/15/2022
We discuss revenue-tech stacks, virtual selling, data stories, tech roll-up chaos, and what it all means to those responsible for leading growth in a B2B environment. The post Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1 appeared first on Rattle and Pedal.

Duration:00:25:49

Sales Ruins Everything

4/8/2022
Does Sales ruin everything? We have fun at Sales’ expense while discussing what the best Sales teams do and what the bad ones don’t. The post Sales Ruins Everything appeared first on Rattle and Pedal.

Duration:00:25:52

Lightning in a Bottle-What It Feels Like When a Sales Team Fires On All Cylinders

4/1/2022
Enverus Chief Sales Officer, David Ranucci, shares what it feels like for a firm to have the organizational alignment that moves a market. Learn what your firm needs to do to empower Sales to sell like the “good ol’ days” referred to in brand histories. The post Lightning in a Bottle-What It Feels Like When a Sales Team Fires On All Cylinders appeared first on Rattle and Pedal.

Duration:00:33:08

Florian Heinrichs from Consultancy, Client Friendly, talks Marketing and Pro Services Life

3/17/2022
Flo Heinrichs, long-time R&P listener, former Accenture marketer turn consultant, joins us from Germany to talk entrepreneurship, juxtapose big and small firm life, and banter in true R&P fashion. The post Florian Heinrichs from Consultancy, Client Friendly, talks Marketing and Pro Services Life appeared first on Rattle and Pedal.

Duration:00:34:22

The Evolution of Modern Sales Training with Shayne Jackson from Gartner

3/11/2022
Shayne Jackson from Gartner shares insights on the evolution of sales training: what it takes to get into Gartner’s new Sale Training Magic Quadrant, what to look for in a training vendor, and how to ensure an ROI on this huge investment in your people. The post The Evolution of Modern Sales Training with Shayne Jackson from Gartner appeared first on Rattle and Pedal.

Duration:00:30:56

What We’ve Learned About Modern Selling

3/4/2022
From being human to the foibles of content marketing to unleashing culture, we take time to reflect and consolidate our learnings from our brilliant guests on our Modern Selling series. The post What We’ve Learned About Modern Selling appeared first on Rattle and Pedal.

Duration:00:29:06

How to Create a Growth Culture Without Killing Your Firm’s Soul

2/25/2022
Learn what top firms do to reward performance, unleash their cultural strengths, and realize growth potential. David Rhoads from compensation strategy firm Three Point Consulting discusses the strategic implications that many compensation programs miss. The post How to Create a Growth Culture Without Killing Your Firm’s Soul appeared first on Rattle and Pedal.

Duration:00:36:05

Scott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s

2/18/2022
Scott Brinker joins us to discuss the Martech trends and patterns exponentially impacting sales and marketing organizations. Learn how to competitively position your firm’s tech to exploit them and drive broader firm success. The post Scott Brinker, Chiefmartec and HubSpot’s VP Platform Ecosystem, Riffs on the Sales and Marketing Trends of the 2020s appeared first on Rattle and Pedal.

Duration:00:42:07

Your Guide to Growth & Success as a Channel Partner with Brendan Sullivan from Coastal Cloud

2/11/2022
Want to know how to be a successful channel partner? Brendan Sullivan from Coastal Cloud shares the not-so-secret secret to growth. The post Your Guide to Growth & Success as a Channel Partner with Brendan Sullivan from Coastal Cloud appeared first on Rattle and Pedal.

Duration:00:30:22

How to Get Cross-selling Right with Charlie Green

1/28/2022
Cross-selling is the most misunderstood approach to revenue generation. Charlie Green shares why it’s so important for professional services firms to get cross-selling right—and how to do so. The post How to Get Cross-selling Right with Charlie Green appeared first on Rattle and Pedal.

Duration:00:34:38

3 Steps to Get Sales and Marketing On the Same Revenue-Generating Page

1/14/2022
Before you try to align Sales and Marketing, you must realize that you’re not solving a problem like the Hatfields and McCoys feud. Instead, you’re managing a tension to its synergistic and healthy potential. The post 3 Steps to Get Sales and Marketing On the Same Revenue-Generating Page appeared first on Rattle and Pedal.

Duration:00:25:34

Humanizing Sales for Buyers—and Sellers—with Andy Paul from The Sales House

1/7/2022
Is your team “selling out” or “selling in”? Learn how to use the normal attributes of being human to sell both more naturally and how buyers really prefer to buy. The post Humanizing Sales for Buyers—and Sellers—with Andy Paul from The Sales House appeared first on Rattle and Pedal.

Duration:00:31:28

Shifting Your Firm from a Seller-Doer to a Thinker-Seller Culture

12/29/2021
To scale, a firm must break out of the billable-hour trap. Killing the Seller-Doer mindset is the first step in getting free and unleashing your firm’s growth. The post Shifting Your Firm from a Seller-Doer to a Thinker-Seller Culture appeared first on Rattle and Pedal.

Duration:00:24:04

How to Enable Clients to Make a Smarter Complex Purchase with Joe Rice from CXponent

12/11/2021
Joe Rice, CEO of CXponent, shares how professional services firms can help buying committees validate solutions and build consensus along the buyer’s journey The post How to Enable Clients to Make a Smarter Complex Purchase with Joe Rice from CXponent appeared first on Rattle and Pedal.

Duration:00:27:14

Why RFPs Suck and What to Do About It with Cal Harrison from Beyond Referrals

11/19/2021
Responding to RFPs in professional services firms sucks. RFPs are inefficient, expensive, and seldom lead to selecting the most qualified provider. Cal Harrison of Beyond Referrals teaches us how to fix them. The post Why RFPs Suck and What to Do About It with Cal Harrison from Beyond Referrals appeared first on Rattle and Pedal.

Duration:00:34:04

Avoiding the Sales Kill Box with Gartner’s Maria Boulden

11/12/2021
Content marketing was supposed to make buying and selling easier. Unfortunately, it did just the opposite. Gartner’s CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness. The post Avoiding the Sales Kill Box with Gartner’s Maria Boulden appeared first on Rattle and Pedal.

Duration:00:28:14