Rattle & Pedal: B2B Marketing Podcast
Business & Economics Podcasts
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Location:
United States
Description:
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Language:
English
Website:
https://rattleandpedal.com/
Episodes
Thought Leadership in 5 Steps
6/2/2023
Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps.
The post Thought Leadership in 5 Steps appeared first on Rattle and Pedal.
Duration:00:37:46
Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai
5/26/2023
We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on consulting firms.
The post Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai appeared first on Rattle and Pedal.
Duration:00:37:51
Brand Breakdown – Wizeline
5/12/2023
We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges in solution architecture.
The post Brand Breakdown – Wizeline appeared first on Rattle and Pedal.
Duration:00:40:20
Building a Go-To-Market Strategy in 5 Steps
5/5/2023
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.
The post Building a Go-To-Market Strategy in 5 Steps appeared first on Rattle and Pedal.
Duration:00:40:25
Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light
4/28/2023
We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.
The post Behind the Headlines: EY (again), Google AI, and the Morass of Bud Light appeared first on Rattle and Pedal.
Duration:00:38:10
Developing a Differentiated Point of View in 5 Steps
4/21/2023
A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd.
The post Developing a Differentiated Point of View in 5 Steps appeared first on Rattle and Pedal.
Duration:00:33:40
Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
4/15/2023
Strategy legend Rita McGrath and Ron Boire, her partner at Valize, share a ton of insights on the issues that inhibit professional services innovation and the solutions to address them.
The post Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire appeared first on Rattle and Pedal.
Duration:00:43:10
Brand Breakdown – Western Advanced Technologies Inc. (WATI)
4/4/2023
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts.
The post Brand Breakdown – Western Advanced Technologies Inc. (WATI) appeared first on Rattle and Pedal.
Duration:00:32:58
Behind the Headlines-Silicon Valley Bank Implodes, Goldman Sachs Fails, Pricing Approaches Evolve
3/24/2023
We dive into the deep, stormy waters of economics, banking, and pricing to make sense of a rapidly changing business environment. What can firms learn from recent events to make their own growth strategies more resilient and effective?
The post Behind the Headlines-Silicon Valley Bank Implodes, Goldman Sachs Fails, Pricing Approaches Evolve appeared first on Rattle and Pedal.
Duration:00:38:12
Loving Your Clients with Fred Reichheld, Bain Fellow and Creator of Net Promoter
3/17/2023
Fred Reichheld, creator of Net Promoter and author of Winning on Purpose, shares how professional services firms can become truly client-centric and realize the promise of NPS.
The post Loving Your Clients with Fred Reichheld, Bain Fellow and Creator of Net Promoter appeared first on Rattle and Pedal.
Duration:00:31:46
Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
3/10/2023
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm’s value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong POV.
The post Strong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch appeared first on Rattle and Pedal.
Duration:00:31:18
Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates
3/3/2023
Dev Patnaik shares his 25-year journey founding and growing the world’s leading independent strategy and innovation consulting firm.
The post Breaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates appeared first on Rattle and Pedal.
Duration:00:50:57
Brand Breakdown – Clarkston Consulting
2/25/2023
In our second installment of “Brand Breakdowns,” we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this well-marketed firm.
The post Brand Breakdown – Clarkston Consulting appeared first on Rattle and Pedal.
Duration:00:40:24
Selecting Your Ideal Client In 5 Steps
2/20/2023
Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional services firms experience when trying to drive growth.
The post Selecting Your Ideal Client In 5 Steps appeared first on Rattle and Pedal.
Duration:00:27:40
Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT
2/10/2023
We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core partner, and how ChatGPT will change the world and your industry.
The post Behind the Headlines-Management Consulting Influence, Performance Marketing, Salesforce, and ChatGPT appeared first on Rattle and Pedal.
Duration:00:36:52
Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect.
2/3/2023
Challenger Sale author, Matt Dixon, shares how to overcome client indecision with findings from his latest book, JOLT Effect, covering the research of 2.5M sales interactions.
The post Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger Sale and JOLT Effect. appeared first on Rattle and Pedal.
Duration:00:38:18
Brand Breakdown – Moviri
1/27/2023
Moviri becomes the first firm to be assessed in our new episode format, “Brand Breakdowns.” We analyze this software development firm’s market face from top to bottom to discern what’s working and what could use some work.
The post Brand Breakdown – Moviri appeared first on Rattle and Pedal.
Duration:00:51:10
5 Steps to a High-Performance Lead Generation Program
1/24/2023
Jeff and Jason break down how to build a system that proactively opens conversations with prospective clients.
The post 5 Steps to a High-Performance Lead Generation Program appeared first on Rattle and Pedal.
Duration:00:34:43
Being Digital with Mazen Ghalayini from West Monroe
1/17/2023
Mazen Ghalayini from West Monroe joins us to talk about the firm’s “Be digital.” positioning and what it takes to lead in a high-performance firm.
The post Being Digital with Mazen Ghalayini from West Monroe appeared first on Rattle and Pedal.
Duration:00:36:28
Behind the Headlines-The Strategic Implications of an EY Split
1/9/2023
We dive “Behind the Headlines” and discuss the strategic implications of EY’s noteworthy split-up of its consulting and audit businesses. What does it mean to consulting practices in and beyond the accounting industry?
The post Behind the Headlines-The Strategic Implications of an EY Split appeared first on Rattle and Pedal.
Duration:00:27:56