Rattle & Pedal: B2B Marketing Podcast

McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made. The post Dissecting the McKinsey Rebrand from the Outside appeared first on Rattle and Pedal.

Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession. The post Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA appeared first on Rattle and Pedal.

Brand initiatives in a professional services firm can be a bit complicated. Often times it’s because questions further upstream haven’t been answered. In this episode we’ll talk about what those questions are and what firms should be thinking about when it comes to developing and articulating a brand for their firm. The post Brands, Frameworks & Models: Oh My! appeared first on Rattle and Pedal.

A compelling point-of-view. It’s your firm’s central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn’t sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a compelling point-of-view so important and how can you go about articulating one for... The post POV – It’s Time to Get One appeared first on Rattle and Pedal.

This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth. The post Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities appeared first on Rattle and Pedal.

A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm. The post Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing appeared first on Rattle and Pedal.

The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group. The post Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best appeared first on Rattle and Pedal.

Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group. The post Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers appeared first on Rattle and Pedal.

Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who. The post The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group appeared first on Rattle and Pedal.

There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it? The post Are You Enabling Sales or Just Supporting It? appeared first on Rattle and Pedal.

David Ryan, founder of Gray Matters Group, joins Jason and Jeff to share his unique approach to growing the business development function of a professional services firm by empowering billable professionals. The post You’re Already Serving Me. Now Sell To Me. A Conversation with David Ryan. appeared first on Rattle and Pedal.

Feel like you’re stuck doing stupid stuff and wondering how to move to the smart list? This episode wraps up the series on stupid and smart things for marketing to do. Jason and Jeff offer advice for becoming a smarter professional services firm marketer. The post Moving from Stupid to Smart appeared first on Rattle and Pedal.

Last week we talked about the stupid things marketing shouldn’t be doing in professional services firms. So what are the smart things marketing should be doing to help their firm grow? Let’s take a look. The post Smart Sh*t Marketing Should Do appeared first on Rattle and Pedal.

Pardon our language, but we’ve come across a lot of things that get thrown on marketing’s plate in professional services firms that simply shouldn’t be there. They’re either a waste of resources, they don’t align with a strategy, or they should be owned by partners instead. So what’s on the list? The post Stupid Sh*t Marketing Should Not Do appeared first on Rattle and Pedal.

Gil Hantzsch, CEO of MSA Professional Services, joins Jason Mlicki to talk about the key speech he delivered to his employees to share his vision for the firm while in the midst of a rebrand. The post Coining the Key Speech: A Conversation with CEO Gil Hantzsch of MSA appeared first on Rattle and Pedal.

When you’re trying to build a legacy you’re focused farther out than meeting this year’s numbers. You’re focused on shaping how the marketplace views what it is you do. In this episode, Jason and Jeff discuss what building a legacy looks like inside a professional services firm. The post Are You Managing a Brand? Or Minding a Legacy? appeared first on Rattle and Pedal.

In this episode, Jason and Jeff discuss different types of agency-client relationships and offer perspective from both sides on how both agencies and the companies who hire them can have a better experience working together and ultimately, reach the desired results of a project. The post How to Hire Agencies for Results NOT Deliverables appeared first on Rattle and Pedal.

Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm. The post Do You Really Need Brand Awareness? appeared first on Rattle and Pedal.

In the previous episode, Unleashing the Young Turks In Your Firm, Jason and Jeff talked about how to identify high potential employees. But once you find them—or they make themselves known—how should you go about managing them? The post Managing Your HighPos appeared first on Rattle and Pedal.

What does it mean to be a Young Turk and how can leaders identify and empower these people in their own firm? The post Unleashing the Young Turks in Your Firm appeared first on Rattle and Pedal.