Rattle & Pedal: B2B Marketing Podcast
Business & Economics Podcasts
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Location:
United States
Description:
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Language:
English
Website:
https://rattleandpedal.com/
How Professional Services Firms Are Using AI in Their Thought Leadership Programs
Duration:00:42:24
Using AI to Drive Personal Productivity with Greg Baugues
Duration:00:58:00
Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
Duration:00:40:09
Unlocking the Real Promise of AI with David DeWolf of Knownwell
Duration:00:45:43
Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera
Duration:00:55:25
Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow
Duration:00:38:51
Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie
Duration:00:55:25
No Shortcuts to Growth
Duration:00:41:43
The Rainmaker Genome Project with Matt Dixon and Rory Channer
Duration:00:59:40
Behind the Headlines-AI’s Impact on Pro Service Marketing
Duration:00:24:52
Revisiting the BS of PS: Are Things Getting Better? Or Worse?
Duration:00:50:01
The Rebranding of Twitter to X. Brilliant Move or Colossal Mistake?
Duration:00:23:57
The Cobbler’s Children Have No Shoes
Duration:00:25:14
Building a Differentiated Client Experience
Duration:00:32:15
Thought Leadership Development: The Pros and Cons of 3 Proven Models
Duration:00:33:04
12 Reasons Your Marketing Strategy is Failing
Duration:00:33:07
Thought Leadership in 5 Steps
Duration:00:37:46
Behind the Headlines: PWC’s $1B Investment in AI, China’s Consulting “Crackdown”, and Marketing Lessons from Hyundai
Duration:00:37:51
Brand Breakdown – Wizeline
Duration:00:40:20
Building a Go-To-Market Strategy in 5 Steps
Duration:00:40:25