Rattle & Pedal: B2B Marketing Podcast
Business & Economics Podcasts
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Location:
United States
Description:
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Language:
English
Website:
https://rattleandpedal.com/
Episodes
The Death of Industry-First Segmentation?
5/16/2025
In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise.
The post The Death of Industry-First Segmentation? appeared first on Rattle and Pedal.
Duration:00:37:33
Measuring Your Marketing (or Brand) Investments
5/2/2025
Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives.
The post Measuring Your Marketing (or Brand) Investments appeared first on Rattle and Pedal.
Duration:00:37:33
Is PS Marketing Ahead of the Game or Behind?
4/18/2025
Is professional services marketing behind the curve? Jeff and Jason dig into the industry’s creative, strategic, and resource challenges—and the timeless advantages it still holds.
The post Is PS Marketing Ahead of the Game or Behind? appeared first on Rattle and Pedal.
Duration:00:39:27
The Evolution of Professional Services Marketing: A 25-Year Retrospective
4/4/2025
From “strict brand guidelines” to the rise of Google, social media, and AI, Jeff and Jason look back at the last 25 years of B2B marketing. And, we look forward towards the next 5.
The post The Evolution of Professional Services Marketing: A 25-Year Retrospective appeared first on Rattle and Pedal.
How AI is Changing Marketing’s Roles
3/21/2025
How AI is reshaping six essential marketing roles—and what professional services firms must do to adapt, stay strategic, and stay competitive in an AI world.
The post How AI is Changing Marketing’s Roles appeared first on Rattle and Pedal.
Duration:00:58:14
Differentiation: Is It Getting Harder? Or Easier?
3/3/2025
From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they?
The post Differentiation: Is It Getting Harder? Or Easier? appeared first on Rattle and Pedal.
Duration:00:43:01
The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It
2/7/2025
We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from Edelman, Pew, Gartner, and Deloitte, this episode offers actionable strategies to rebuild trust and drive lasting success.
The post The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It appeared first on Rattle and Pedal.
Duration:00:47:37
How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering
1/24/2025
Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.
The post How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering appeared first on Rattle and Pedal.
Duration:00:43:34
The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder of Braze, and Michael Burton, Co-Founder of Stitch
1/10/2025
What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.
The post The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder of Braze, and Michael Burton, Co-Founder of Stitch appeared first on Rattle and Pedal.
Duration:00:40:12
A Peek Inside The Tercera 30 with Michelle Swan and Chris Barbin
1/4/2025
Chris and Michelle join us to talk about Tercera’s strategic investments in thought leadership and break down the release of the firm’s research, the Tercera 30.
The post A Peek Inside The Tercera 30 with Michelle Swan and Chris Barbin appeared first on Rattle and Pedal.
Duration:00:46:55
2025 Marketing and Growth Priorities. Are They New or Evergreen?
12/20/2024
From changing regulations to AI and finding better ways to connect with clients, Jeff and Jason set strategic priorities for professional services firms in 2025.
The post 2025 Marketing and Growth Priorities. Are They New or Evergreen? appeared first on Rattle and Pedal.
Duration:00:48:43
CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board
12/10/2024
There are some new members hanging around the C-Suite of a lot of corporations. How’d they get there and why? Denise Dahlhoff shares her latest research unpacking the trend and what it means.
The post CROs, CCOs, CXOs? The Changing Role of the CMO with Denise Dahlhoff of The Conference Board appeared first on Rattle and Pedal.
Duration:00:51:32
Winning the Battle for Mindshare When the Competitor is a Bot
11/22/2024
AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers.
The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.
Duration:00:46:55
Marketing Channels: Which Ones are the Right Ones for Your Firm
11/8/2024
SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm?
The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.
Duration:00:47:44
Why People Don’t Understand Data and What to Do About It with Bill Shander
10/25/2024
Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.
The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.
Duration:00:47:41
Segmentation: The Marketing Foundation Firms Seldom Get Right
10/11/2024
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.
Duration:00:54:18
The Antidote to Crappy Buyer Personas with Jim Kraus
9/27/2024
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.
The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.
Duration:00:52:41
Who Should Be Your Firm’s Thought Leaders?
9/13/2024
Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.
The post Who Should Be Your Firm’s Thought Leaders? appeared first on Rattle and Pedal.
Duration:01:01:24
Fortitude: The Key to Sustained Marketing Success
8/30/2024
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.
The post Fortitude: The Key to Sustained Marketing Success appeared first on Rattle and Pedal.
Duration:00:48:03
Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards
8/9/2024
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.
The post Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards appeared first on Rattle and Pedal.
Duration:00:52:02