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Rattle & Pedal: B2B Marketing Podcast

Business & Economics Podcasts

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Location:

United States

Description:

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing , and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Language:

English


Episodes

Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses

6/11/2021
We discuss how to use assessment tools throughout the marketing and sales funnel and the neuroscience behind driving higher quality leads and differentiated sales conversations. The post Bridging from Intellectual Capital to Lead Generation: An Interview with Tom Hessen, CEO of 9 Lenses appeared first on Rattle and Pedal.

Duration:00:29:45

Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy

6/3/2021
What the early-pandemic and late-pandemic data say about leads and sales pipelines. We cover significant changes to lead volume, deal values, and sales cycle times. Is your firm’s performance up to par? The post Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy appeared first on Rattle and Pedal.

Duration:00:22:54

The Strategic Importance of Lead Management

5/28/2021
Think you already know how to manage leads, don’t think lead management is important, or don’t know how to manage leads? This episode sheds light on the strategic importance of lead management and how top firms do it. The post The Strategic Importance of Lead Management appeared first on Rattle and Pedal.

Duration:00:28:35

Celebrating 100 Episodes!

5/17/2021
Jason and Jeff celebrate our 100th episode and 1087 days of bloviating with phenomenal guests and loyal listeners. Hear what listeners say about their favorite episodes, why they listen, and what J & J have learned from guests and one another. The post Celebrating 100 Episodes! appeared first on Rattle and Pedal.

Duration:00:29:33

What is a Lead?

5/8/2021
No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities. The post What is a Lead? appeared first on Rattle and Pedal.

Duration:00:26:29

Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2

4/30/2021
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals. The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2 appeared first on Rattle and Pedal.

Duration:00:27:18

Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1

4/30/2021
The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals. The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1 appeared first on Rattle and Pedal.

Duration:00:24:44

What Firms Do Intellectual Capital Strategy Well?

4/16/2021
Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership. The post What Firms Do Intellectual Capital Strategy Well? appeared first on Rattle and Pedal.

Duration:00:29:52

How Intellectual Capital Removes Friction from the Buyer’s Journey

3/23/2021
Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle. The post How Intellectual Capital Removes Friction from the Buyer’s Journey appeared first on Rattle and Pedal.

Duration:00:24:23

How to Create an Effective Intellectual Capital Strategy

3/13/2021
Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value. The post How to Create an Effective Intellectual Capital Strategy appeared first on Rattle and Pedal.

Duration:00:28:15

What is an Intellectual Capital Strategy?

3/5/2021
How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important. The post What is an Intellectual Capital Strategy? appeared first on Rattle and Pedal.

Duration:00:24:50

Why Does Intellectual Capital Matter?

2/24/2021
Laying the foundation for a successful intellectual capital strategy that builds brand relevance and drives growth. The post Why Does Intellectual Capital Matter? appeared first on Rattle and Pedal.

Duration:00:24:05

We’re Back and Here’s What We’re Seeing for Clients in 2021

2/10/2021
After a hiatus, Jason and Jeff talk about what they’re seeing and hearing from the market as we begin a new year, get to know a new administration, and endure the long pandemic slog. The post We’re Back and Here’s What We’re Seeing for Clients in 2021 appeared first on Rattle and Pedal.

Duration:00:25:22

Solve the Problem That’s Limiting Your Growth Potential

12/16/2020
The post Solve the Problem That’s Limiting Your Growth Potential appeared first on Rattle and Pedal.

Duration:00:21:21

Avoid These Annual Planning Mistakes to Reach Your Growth Potential

12/4/2020
The post Avoid These Annual Planning Mistakes to Reach Your Growth Potential appeared first on Rattle and Pedal.

Duration:00:27:11

Growth Conversations-Michael Burton, CEO of Lev, Growth Inflection Points

11/25/2020
The post Growth Conversations-Michael Burton, CEO of Lev, Growth Inflection Points appeared first on Rattle and Pedal.

Duration:00:27:33

Raj Suchak, CEO of Grit Seed: Fueling the People Side of Growth

11/18/2020
The post Raj Suchak, CEO of Grit Seed: Fueling the People Side of Growth appeared first on Rattle and Pedal.

Duration:00:35:25

Selling Existing Solutions to New Clients; Wait! Isn’t that Just Business as Usual?!

11/9/2020
The post Selling Existing Solutions to New Clients; Wait! Isn’t that Just Business as Usual?! appeared first on Rattle and Pedal.

Duration:00:23:14

Expanding Existing Client Relationships Through Cross-Selling

11/2/2020
If cross-selling is an easy way to drive growth, why is it so hard to actually do? Learn how to be more effective using this strategy to drive growth. The post Expanding Existing Client Relationships Through Cross-Selling appeared first on Rattle and Pedal.

Duration:00:26:40

Growth Conversations: Gunnar Branson, CEO of AFIRE, Identifying Long-term Growth Opportunities Amidst Short-term Chaos

10/26/2020
The post Growth Conversations: Gunnar Branson, CEO of AFIRE, Identifying Long-term Growth Opportunities Amidst Short-term Chaos appeared first on Rattle and Pedal.

Duration:00:28:19