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Rattle & Pedal: B2B Marketing Podcast
Business & Economics Podcasts
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Location:
United States
Description:
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Language:
English
Website:
https://rattleandpedal.com/
Fortitude: The Key to Sustained Marketing Success
Duración:00:48:03
Intellectual Capital: How to Make an Idea Truly Transformative
Duración:00:52:02
Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes
Duración:00:43:47
Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli
Duración:00:48:03
Using Online Reviews to Drive Referrals with Katie Hollar of Clutch
Duración:00:44:08
Referrals: When and How to Ask for Them
Duración:00:44:45
Referrals. What Are They? How to Position Yourself to Get More of Them.
Duración:00:50:59
AI: What to Do Now
Duración:00:55:38
How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris
Duración:00:40:34
Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO
Duración:00:42:24
How Professional Services Firms Are Using AI in Their Thought Leadership Programs
Duración:00:42:24
Using AI to Drive Personal Productivity with Greg Baugues
Duración:00:58:00
Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell
Duración:00:40:09
Unlocking the Real Promise of AI with David DeWolf of Knownwell
Duración:00:45:43
Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera
Duración:00:55:25
Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow
Duración:00:38:51
Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie
Duración:00:55:25
No Shortcuts to Growth
Duración:00:41:43
The Rainmaker Genome Project with Matt Dixon and Rory Channer
Duración:00:59:40
Behind the Headlines-AI’s Impact on Pro Service Marketing
Duración:00:24:52