ReVive | Marketing for Manufacturers

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Dianna Brodine, Vice President of Operations & Editorial content for Peterson Media Group. Dianna’s responsibilities carry through multiple publications like American Mold Builder, Plastics Decorating & Plastics Business.

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Chad Halvorsen, a seasoned Video Producer, Director, Editor and Drone Operator. Chad is here to discuss the importance of video as a brand asset, what the intricate process looks like and what you should do with your fancy new video once it’s completed.

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Jack Dye, Vice President at Applied Strategies International. Jack is going to share some pretty cool information on how businesses can use Jack as a strategic resource to apply for grants that ultimately supports your bottom line and boosts sales in a dry pipeline.

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. We’ve received a lot of positive feedback from our recent recruitment-based episodes and guests. With employment continuing to be a hot topic in the manufacturing industry, we’re excited to welcome Kylee Varga from Westminster Tool. Kylee is the head of Human Resources at Westminster Tool and is going to share what it means to hire for character and train for skill.

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re excited to supplement last month’s podcast topic of “recruitment in manufacturing” by having Jennifer Latiolais join ReVive to share her impressive experience as a Marketing & HR professional in the plastics industry. Jennifer is going to share some key insights on developing messaging and stock interview questions, properly streamlining the onboarding process, and how to effectively develop a functioning employee retention program.

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we are joined by Todd Nickerson, the Recruitment Director at MBS Advisors. MBS advisors is a professional M&A Advisory and recruitment organization that is focused exclusively in the manufacturing space throughout the US – just like Vive Marketing! Todd is going to share some key insights on recruitment in manufacturing and present first-hand knowledge on industry trends, how to rank candidates, tips on hiring and what expectations there are for salaries.

In this episode of ReVive, Vive's host Jared Falkner welcomes Andrea Tellan & Luca Teresi to share m-hub's value proposition and what benefits this application can have for your brand.

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Keith Bradt an experienced sales and business professional who will share a little bit about his new business venture “Kallan Sales Development” and how important having a proper sales & marketing alignment is for optimal business success.

In this episode of ReVive, hosts Vive Marketing hosts Kyle Naber and Jared Falkner are joined by Joe Sadler, an event industry veteran, who provides insights for how to navigate through the new normal of trade shows. How can I maximize ROI in a virtual trade show? Listen to the full episode to learn strategies and discover tips to make your next virtual event a successful one!

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company's digital trends and how you compare to competitors. Tune in for Dave's tips and tricks to increase your brand's online presence.

In the comeback episode of ReVive, Vive Marketing's President / Owner, Teresa Schell joins new ReVive hosts Kyle Naber, Marketing Communications Specialist, and Jared Falkner, Business Development Lead, to discuss the value of your company’s unique identifiers or the company’s why and why this is important. Learn more about the value of this and how discovering the why can drive successful businesses to new heights.

Cara Walton from Harbour Results joins Re:Vive to talk about the state of the manufacturing industry. Cara discusses the current tariff situations and the effect it is having on manufacturers. Also, the possibility of another recession has been a hot topic in the past year and Cara gives insight on what Harbour Results predicts is going to happen in 2019 and if we will actually see a recession.

Darryl Warren, CEO of Crestcom Leadership Training joins the podcast to discuss the proper steps of leadership training for employees. Austin and Clint talk with Darryl about the workforce transition and how to build trust in your employee's and get millennials in the door for manufacturers.

Molly Ritchie from Star Plastics joins Re:Vive to discuss their recent rebrand. Molly talks with Clint and Austin about the buy in she needed to get from her leadership team to entertain a rebrand as well as other marketing tactics and how she convinced her dad to change the logo of the company he had built his entire life.

In part two of our 2-part series with CI Design, the guys dive a little deeper into sales enablement apps and how AR/VR will play into manufacturing soon. Discover how trade shows will begin to change and how to decipher the difference between Augmented Reality and Virtual Reality.

The team from CI Design joins Re:Vive for a two-part episode. In part one, Clint & Austin discuss with CI Design the importance of sales enablement apps and the shift away from PowerPoint decks.

Troy Nix, Executive Director of the MAPP association connects with Austin & Clint to discuss the importance of building a stable network and the power that industry associations can have to help businesses in manufacturing. Troy discusses how MAPP was started and how companies have benefited from the MAPP organization. Austin & Clint talk with Troy about the upcoming MAPP Conference and how MAPP keeps the conference fresh and different to keep its members coming back.

Jason Keller, partner of PAPA Advertising, joins Austin & Clint to discuss differentiating manufacturers on the web (6:20) and the importance of having a mobile friendly website (8:45). Discover why purchasing lists and bombarding them with emails can be a bad thing and how it can affect your website traffic (14:40). Understand the difference between SEO (search engine optimization) and PPC (pay-per-click) and how these tools work to get your website on page 1 of Google (23:30).

Austin and Clint talk with Brett Tomczak, owner of TypeOrange, a design shop in Milwaukee, who brings numerous years of experience creating identities and logos for manufacturing companies across the United States. The guys talk with Brett about branding and how the identity of a company is more than just a logo (8:55). Why rebranding can be hard for some companies and the hesitations behind it (10:00). The importance of giving brand elements their own identity so they aren’t known as a meatball (19:50). How to be trendy, if possible, with logo design in manufacturing (21:00). Discover Brett’s love for snow sculpting and his iconic mishap at last year’s national championship (31:31).

Austin and Clint introduce Re:Vive, a marketing podcast for manufacturers. Listeners will understand what marketing tactics and topics will be covered in the upcoming podcast series and get to know the hosts a little bit as well.