Real Estate Sales Trainer and Coach

In my latest YouTube video, I dive into the turbulent waters of the real estate industry, specifically focusing on the last 60 days of the year. As a seasoned Realtor with over three decades of experience, I've weathered various market storms, from the dot-com bubble to the Great Recession and even the unexpected challenges of 2020's lockdowns. The real estate landscape is currently a puzzle with missing pieces. Agent commissions are under scrutiny, interest rates are a rollercoaster, and homeowners are locked in a maze of uncertainty. Income stability feels like trying to catch smoke in your hands. In this video, I share insights that every real estate agent should consider. I unravel the mystery of turning internet inquiries into genuine leads and the power of active prospecting over passive marketing. The goal is to inspire and empower fellow agents to stay resilient in the coming year. Health, both physical and mental, is a top priority for me, and I know it's a concern for many others in our profession. Balancing work, family, and the ever-changing market requires not just skill but adaptability and, at times, a glimpse around the corner to see what's coming. While some agents turn to coaches for guidance, not all coaches are created equal. Many peddle untested products and formulas. What sets me apart as a real estate sales trainer and coach is my experience in navigating through challenging market conditions. I've been in the trenches during the toughest times and have the wisdom to share. However, I emphasize that learning must translate into action. So, join me in this video as we chart a course through these uncertain times, armed with knowledge and determination. Together, we'll navigate the real estate terrain, adapt, and thrive. Because when it comes to success in real estate, it's not just about doing the work; it's about doing the right work. If you're ready to steer your real estate career through the storm, hit that play button, and let's embark on this journey together. Your success in the industry is my priority, and I'm here to provide the guidance you need. Stay tuned, stay informed, and let's make the last 60 days of this year count.

There's a huge difference between being interested and being motivated. Let me explain. This is your first day in real estate and I am your real estate sales trainer and coach James Festini, and this is the program that's gonna teach you how to sell more real estate in less time. I've got a huge lead problem. I've got a lot of leads. I've got about 2000 leads as I went through my database earlier. I'm in lead hell right now because leads are easy. Especially if you're willing to pick up the phone and prospect or knock on doors, you're gonna generate a lot of leads. If you buy inquiries from the internet and you are actually following up on those inquiries and you have filtered them and identify them as a lead, and you spend a lot of money getting that, you have a lead problem too. You've found a lot of leads in your database, but you just can't seem to filter them. What is this? What do we do when we have so many leads? I've discovered a solution to that. The solution is to identify interest versus motivation. You see a parrott, I would say a monkey, but monkeys can't talk. So let's say a parrot could close a motivated lead, but a skilled closer. It closes that same lead. A skilled closer knows when they're motivated. A skilled closer knows when they're not. So I know that there's people out there who think they can sell ice to Eskimo, but if they don't need ice, you're. I basically scamming them, right? If they don't need ice, why would you sell ice to Eskimo? See, I want to find people who are motivated that have a purpose so that when I provide them my service, residential real estate, help them buy or sell that when that transaction begins, because that transaction is much faster than buying a bag of ice. It's 30 day escrow, sometimes six months worth of worth of searching. Or marketing time, right? You wanna make sure that they are totally convinced that the decision that they're making is the right thing. How do you get them to do that? They have to be motivated. You see if they're interested and you close them so many times, man, I'm a good clo. Oh, that's, I actually, like, I, I stopped being such a good closer because back in the day, I would literally be so good at closing people. I'll never forget this one where I got a listing agreement, right? And then the sign showed up and the homeowner called and says, why is there a sign in my front yard? And I'm like, because we listed. He goes, well, yeah, but I'm not ready to sell yet. I'm like, well, what about the contract? Like we said, he goes, yeah, but I thought that. I'm like, no. You know what? Uh, clearly I used my talent, my knowledge for evil because you're not ready old man. So I took the sign down and, you know, it actually was probably about six months before he was truly motivated to sell. You can have someone who's very interested. I mean, we're talking like hot, hot, hot, like level 10, hot one through 10, level 10. Uh, level nine, level 10 would be hot. But there's these varying degrees of motivation. So right now I'm going to be working, or I have been working with, uh, it's not enough to say hot, warm, cold. To identify motivation, we have to have a motivation scale, some sort of data set, some. Points of reference, some key triggers, words or actions, behaviors, conversations that have to happen with a potential client to say, you know what? They're ready. Let's just naturally close. You've heard that before. A closing is a natural ending to a good presentation. Right. When you are with a motivated seller and you sit down and you talk over price and terms, there's this moment where there's like, so what do you think Mr. Seller? And they're like, yeah, oh, great. Let's pull out the paperwork. Let's sign the contract. Let's, let's get this started. Let's rock and roll. Whatever your closing buffers are, you know, they're motivated. It just happens no matter if you puke on the table. And you clean it up, you could still get the listing, even if...

Gain Access to all of my videos and archives but becoming a member on Youtube or just pay your respects with a Superchat click Dynamic Door Knocking Book on Amazon. and Audible https://amzn.to/2S6CjqR One-on-One Coaching and products at www.JamesFestini.com/Training Forget BombBomb! DUBB Sends SMARTER Video Messages for LESS go to https://go.dubb.com/festini for a killer deal What's the best CRM out there? www.mojosells.com Want to call even faster? email shawnie@calltools.com ...nuff said Get your phone list with my top Resources; https://partner.coleinformation.com/jamesfestini Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of a membership!

Phone companies sometimes block calls connected to suspicious calling patterns proactively for their customers. Many phone companies also enable their customers to block additional unwanted calls by enrolling in a service or installing an app. Consumers can also adjust certain settings on their phones, sign up with a third-party service, or download a third-party app to block suspected unwanted calls. A number of companies also offer call labeling to help consumers determine which calls they want to answer. Labeling services display categories for potentially unwanted or illegal calls such as "spam" or "scam likely" on the caller ID display. here is one of those links https://www.freecallerregistry.com/fcr/#

Dynamic Door Knocking Book on Amazon. https://amzn.to/2S6CjqR The book that ushers in the era of the Last direct marketing method after the phones die and believe me the phone is on hospice. Pay your respects at any level of contribution at Patreon.com/jamesfestini Or get a Mafia Membership, for Door Knocking, Cold Calling, CRM set up, FSBO, Listing Presentations, Prospecting, and One-on-One Coaching at www.JamesFestini.com/Training The best email is BombBomb video email http://www.bombbomb.com?bbref=FESTINI More than just a dialer, it’s the best CRM out there. www.mojosells.com Get your phone list with my top Resources; https://partner.coleinformation.com/j... https://www.telephonelists.biz/ Door knocking App I recommend www.SalesRabbit.com Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership! Follow me: Instagram-@jamesfestini Facebook-@jamesfestini @jamesfestinipage Twitter-@jamesfestini LinkedIn-@jamesfestini

Dynamic Door Knocking Book on Amazon. https://amzn.to/2S6CjqR The book that ushers in the era of the Last direct marketing method after the phones die and believe me the phone is on hospice. Pay your respects at any level of contribution at Patreon.com/jamesfestini Or get a Mafia Membership, for Door Knocking, Cold Calling, CRM set up, FSBO, Listing Presentations, Prospecting, and One-on-One Coaching at www.JamesFestini.com/Training The best email is BombBomb video email http://www.bombbomb.com?bbref=FESTINI More than just a dialer, it’s the best CRM out there. www.mojosells.com Get your phone list with my top Resources; https://partner.coleinformation.com/jamesfestini https://www.telephonelists.biz/ Door knocking App I recommend www.SalesRabbit.com Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership!

Dynamic Door Knocking Book on Amazon. https://amzn.to/2S6CjqR The book that ushers in the era of the Last direct marketing method after the phones die and believe me the phone is on hospice. Pay your respects at any level of contribution at Patreon.com/jamesfestini Or get a Mafia Membership, for Door Knocking, Cold Calling, CRM set up, FSBO, Listing Presentations, Prospecting, and One-on-One Coaching at www.JamesFestini.com/Training The best email is BombBomb video email http://www.bombbomb.com?bbref=FESTINI More than just a dialer, it’s the best CRM out there. www.mojosells.com Get your phone list with my top Resources; https://partner.coleinformation.com/jamesfestini https://www.telephonelists.biz/ Door knocking App I recommend www.SalesRabbit.com Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership!

One-on-One Coaching at www.JamesFestini.com/Training The best email is BombBomb video email http://www.bombbomb.com?bbref=FESTINI More than just a dialer, it’s the best CRM out there. www.mojosells.com Get your phone list with my top Resources; https://www.colerealtyresource.com/la... https://www.telephonelists.biz/ Door knocking App I recommend www.SalesRabbit.com Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership!

One-on-One Coaching at www.JamesFestini.com/Training The best email is BombBomb video email http://www.bombbomb.com?bbref=FESTINI More than just a dialer, it’s the best CRM out there. www.mojosells.com Get your phone list with my top Resources; https://www.colerealtyresource.com/landing/JamesFestini/ https://www.telephonelists.biz/ Door knocking App I recommend www.SalesRabbit.com Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership!

Mafia Membership, for Door Knocking, Cold Calling, CRM set up, FSBO, Listing Presentations, Prospecting, and way more vis YouTube Membership! One-on-One Coaching at www.JamesFestini.com/Training The best email is BombBomb video email http://www.bombbomb.com?bbref=FESTINI More than just a dialer, it’s the best CRM out there. www.mojosells.com Get your phone list with my top Resources; https://www.colerealtyresource.com/la... https://www.telephonelists.biz/ Door knocking App I recommend www.SalesRabbit.com Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership!

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing. A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won. A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads. Online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business' products or services through the Internet. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs. Email remains one of the main ways that businesses communicate with clients & vendors. Because of this, marketers often send messages to users’ inboxes. Many leads are generated every day with cold email campaigns and warm email campaigns. For the foreseeable future email campaigns remain a great email marketing tool. With the rise of social networking websites, social media is used by organizations and individuals to generate leads or gain business opportunities. Many companies actively participate on social networks including LinkedIn, Twitter and Facebook to find talent pools or market their new products and services.

Dynamic Door Knocking Book on Amazon. https://amzn.to/2S6CjqR The book that ushers in the era of the Last direct marketing method after the phones die and believe me the phone is on hospice. Pay your respects at any level of contribution at Patreon.com/jamesfestini Or get a Mafia Membership, for Door Knocking, Cold Calling, CRM set up, FSBO, Listing Presentations, Prospecting, and One-on-One Coaching at www.JamesFestini.com/Training The best email is BombBomb video email http://www.bombbomb.com?bbref=FESTINI More than just a dialer, it’s the best CRM out there. www.mojosells.com Get your phone list with my top Resources; https://www.colerealtyresource.com/la... https://www.telephonelists.biz/ Door knocking App I recommend www.SalesRabbit.com Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership!