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Real Food Brands Marketing Podcast

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How Brooklyn Delhi Blends Cultures in Taste and Design

12/12/2018
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Chitra Agrawal and Ben Garthus, founders of Brooklyn Delhi, join the Real Food Brands Marketing Podcast to discuss taking inspiration from their personal backgrounds and leveraging their professional expertise in food blogging and packaging design firm to start their own food company. In This Episode: Resources: Brooklyn Delhi ABDCs of Cooking Garden Haus Real Food Brands Marketing Roundtable Facebook Group Real Food Brands

Duration:00:39:55

Using Email Marketing to Build Your Brand

11/28/2018
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Anna Sonnenberg, Owner of Sonnenberg Media, joins Katie Mleziva on the Real Food Brands Marketing Podcast to discuss email marketing strategy as part of your integrated marketing plan, and why email is certainly not dead. In This Episode: Resources: Sonnenberg Media How to Get Started With Email Marketing Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Connect with Katie on LinkedIn

Duration:00:34:19

3 Ways to Rally Your Team Around Your Brand

11/14/2018
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Katie Mleziva, Host of the Real Food Brands Marketing Podcast offers three simple ways you can engage your team to help you build a strong brand. In This Episode: Resources: Real Food Brands Marketing Roundtable Facebook Group Real Food Brands

Duration:00:15:35

How Soom Foods Is Building a Category One Relationship at a Time

10/31/2018
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Amy Zitelman, Co-Founder of Soom Foods, joins the Real Food Brands Marketing Podcast to discuss building awareness and trial of the tahini category in the US market. In This Episode: Resources: WebsiteInstagram Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Chef Michael Michael Solomonov

Duration:00:39:47

How to Build a Framework for Innovation

10/17/2018
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Ryan Pintado-Vertner, Founder of Smoketown LLC, joins the Real Food Brands Marketing Podcast to discuss how solving problems for your customers fuels innovation. In This Episode: Resources: HBR: What Your Innovation Process Should Look Like Website Linkedin Foodscape Group (the producer of Meta Trends report referenced by Katie) Real Food Brands Marketing Roundtable Facebook Group Real Food Brands

Duration:00:28:31

How to Activate Your Brand Strategy

10/3/2018
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Join host Katie Mleziva as she discusses the importance of taking a Brand Management approach to integrate your brand strategy into every aspect of your food business. In This Episode: Resources: Podcast Episode #2: How to Start Building and Documenting Your Brand Strategy Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Real Food Brands on Instagram

Duration:00:18:01

Why Marketing Research Is the First Step to Success

9/19/2018
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Carrie Arndt, Senior Research Executive at MMR Research Worldwide, joins the Real Food Brands Marketing Podcast to discuss ways good marketing research can help you stand out from the competition and connect with your ideal customers. In This Episode: Quotes: “Format and structure have a huge influence on success.” — Carrie Arndt “It is important to visually represent the experience of the product while staying aligned with the promise of the brand.” — Carrie Arndt “Emerging...

Duration:00:30:29

How FMI Emerge Helps Brands Find More Shelf Space

9/5/2018
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Julie Pryor, Director, Emerging Brands at Food Marketing Institute, joins the Real Food Brands Marketing Podcast to discuss FMI Emerge and helping emerging food and beverage brands gain more shelf space. In This Episode: Resources: FMI Emerge (including the 5-minute FMI Emerge Company Sales Assessment) Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Brand Checkup Scorecard

Duration:00:24:55

10 Steps to Creating an Effective Creative Brief

8/22/2018
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Learn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals. In This Episode: Resources: How to Start Building and Documenting Your Brand Strategy (they will need to request access to get into the group, so I’m thinking maybe delete this and keep what I added below?) Real Food Brands Marketing Roundtable Facebook Group (click here to join the group and get access to the creative brief sample). Real Food...

Duration:00:20:15

7 Steps to Naming a Product or Company

8/8/2018
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Episode 11: Brainstorming a product or company name can be hard work, but having a process to inspire you and tie your efforts back to your strategy make your efforts more efficient and effective. In this solo episode, Katie explains how to develop a name that is both creative and strategic. In This Episode: Resources: United States Patent and Trademark Office Real Food Brands Marketing Roundtable Facebook Group Real Food Brands

Duration:00:20:07

3 Tips to Assess New Business Opportunities

7/25/2018
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Layne Booth, Owner and Operations Catalyst for Small Businesses at The Project Booth, joins the Real Food Brands Marketing Podcast to discuss profitably scaling your business and questions to ask when assessing new opportunities. In This Episode: Resources: The Project Booth Backend Brilliance Facebook Group 5 Profit Mistakes to Avoid When Scaling Your Business Real Food Brands Marketing Roundtable Facebook Group Real Food Brands

Duration:00:20:19

Why a Clear Brand Strategy Matters When Seeking Financing

7/11/2018
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Tera Johnson, Founder of teraswhey and the Food Finance Institute, joins the Real Food Brands Marketing Podcast to discuss food financing and why a clear brand strategy is crucial when building your business and approaching investors. In This Episode: Resources: Edible Alpha Interview with Jacqueline Claudia, CEO of Love The Wild Real Food Brands Marketing Roundtable Facebook Group Real Food Brands

Duration:00:37:52

How to Define Your Ideal Audience Using Personas

6/27/2018
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Join host Katie Mleziva as she breaks down audience personas and gives practical steps to identifying your ideal customer. In This Episode: Resources: Full Blog Post Real Food Brands Marketing Roundtable Facebook Group Real Food Brands

Duration:00:15:33

Package Design that Pops Off the Shelf

6/13/2018
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Nancy and Bob Frame, Owners of Nancy Frame Design and the creative minds behind the Whole Foods 365 package designs, join the Real Food Brands Marketing Podcast to discuss what makes good food package design and common pitfalls to avoid. In This Episode: Resources: Real Food Brands Marketing Roundtable Facebook Group Real Food Brands Nancy Frame Design

Duration:00:28:54

6 Steps to Developing an Integrated Food Marketing Plan

5/30/2018
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Katie outlines six key steps to building an integrated marketing plan for your food or beverage business, and gives examples to help you create or refine your own plan. In This Episode: Resources: Full Blog Post Real Food Brands Marketing Roundtable Facebook GroupReal Food BrandsTo set up your complimentary 30 minute Marketing Planning call, emailKatie@RealFoodBrands.comwith 1-2 places you're stuck in your planning and she will contact you to set up a time.

Duration:00:26:19

How to Set Up Your Next Buyer Meeting for Success

5/16/2018
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Allison Ball, Founder of Allison Ball Consulting, joins the Real Food Brands Marketing Podcast to discuss practical ways to land meetings with retail buyers, improve your sales pitch and how to follow up after. In This Episode: Why it is crucial to have a clearly defined brandHow to approach a retail buyer for a meetingWhy you should never “swing by” to catch a buyer for an impromptu meetingHow to pitch your brand at a buyer meetingHow to follow up from a successful...

Duration:00:24:16

Why Your Food Brand Should Be on Amazon

5/2/2018
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It's no secret Amazon is interested in the food business. Today we're talking about the impact of e-commerce on food distribution and how you can use Amazon to grow your business with Jennifer Ruscin, CEO of Jennifer Ruscin Enterprises. In This Episode: Resources: LinkedinJennifer Ruscin EnterprisesSoulful Business PodcastPuracyLinkedinReal Food Brands Marketing Roundtable

Duration:00:27:48

What You Should Know From the 2018 Good Food Expo

4/18/2018
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The annual Good Food Expo brings together thought leaders in the natural food industry. Join host Katie Mleziva as she shares key takeaways from successful brands, buyers, incubators and investors to support building a strong brand. In This Episode Resources Good Food ExpoReal Food Brands Marketing Roundtable Facebook GroupThe Levers MarketingKatie’s Full Blog Post

Duration:00:17:46

How to Start Building and Documenting Your Brand Strategy

4/4/2018
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When rooted in the Brand Strategy, your day-to-day marketing efforts bring your brand’s purpose and plans to life in order to engage consumers, inform operational decisions and ultimately, achieve your business goals. When athletes prepare for a game, they do more than just spend time in the gym or on the field. Sure, they need to build up their bodies to compete, but they also spend a lot of time building up their minds. They watch tapes of their opponents to get to know their playbook....

Duration:00:09:55

Why Real Food Brands is Launching a Podcast About Food Marketing

3/28/2018
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To say that food is important would be an obvious understatement. To say that eating the right kind of food is important is unfortunately still something that is less of a given to many people. With supermarkets and street sides loaded with options of unhealthy, unnatural, and frankly harmful options, it can be hard to rise above the noise. If you’ve started a natural food business, you have even more reason to be seen and stand out from the competition. This is why your marketing strategy...

Duration:00:08:15