Real Relationships Real Revenue - Audio Edition-logo

Real Relationships Real Revenue - Audio Edition

Business & Economics Podcasts

Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques. You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required. CLAIM=c0c5a758f2e624177aba6d816a15a7268d310491=CLAIM

Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques. You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required. CLAIM=c0c5a758f2e624177aba6d816a15a7268d310491=CLAIM

Location:

United States

Description:

Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques. You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required. CLAIM=c0c5a758f2e624177aba6d816a15a7268d310491=CLAIM

Twitter:

@GrowBIG_BD

Language:

English

Contact:

5039466133


Episodes

The Mindset You Need to Have When Having the Money Talk

9/26/2022
This week on Real Relationships Real Revenue, we are talking all about money. In this episode, we are diving into the topic of money mindset. How you talk about money matters. Many people wilt when it comes to the money conversation. It’s so important that you’re engaged when you talk about money and how great your work is with confidence. Topics We Cover in This Episode: You are the expert. You know what clients can do and what they can’t do. You should have the same level of confidence...

Duration:00:09:37

The Science of Positioning: How to Stand Out in the Mind Of Your Client

9/24/2022
How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m diving into the topic of positioning. I have found that this is very rarely taught but it’s a critical skill to make yourself unique in the mind of the buyer. I’m sharing tips for creating your three key messages, how to become more memorable, pro tips for communicating, and so much more so that you can truly stand out amongst the competition. Topics We Cover in This...

Duration:00:41:45

Three Ways to Communicate Effectively

9/23/2022
The last few episodes have been all about positioning yourself uniquely in the mind of your client or decision-maker. You’ll want to use these methods and frameworks every time you are speaking with a client and especially when the stakes are high. You want them to see you as the only one who can give them what they are looking for. In this episode of Real Relationships Real Revenue, I’m sharing some pro tips on how exactly you can communicate these three messages more effectively. Topics...

Duration:00:16:08

The Five Key Elements to Come Up with Your Three Key Messages

9/22/2022
In the last few episodes, we have talked all about the science of positioning. We talked about how to show your clear value and how to be more believable and memorable to clients when you’re sharing why they should work with you. In this episode of Real Relationships Real Revenue, we’re talking about how to get your team together to have a discussion on the five key elements to arrive at your three key messages. Topics We Cover in This Episode: This is a very important conversation and you...

Duration:00:12:44

The Three Levels When It Comes to Positioning Yourself in a Memorable Way

9/21/2022
In the last couple of episodes, we talked about the power of positioning. We covered how you can communicate value to your client and the importance of using three reasons to make it more believable. In this episode of Real Relationships Real Revenue, we are diving into how using three is more memorable as well. Topics We Cover in This Episode: It is up to you to figure out how you're clearly going to add more value than anybody else. Boil it down to three things, because that's more...

Duration:00:09:38

Communicating Your Value With the Power of Three

9/20/2022
This week we are talking about positioning and how you can communicate your value in a way that’s memorable and clearly benefits the client, so you can start getting chosen more often. In this episode of Real Relationships Real Revenue, I’m diving into the Power of Three and why it matters when talking to clients. Topics We Cover in This Episode: Having too many reasons a client should work with you is too confusing; having too few reasons can be confusing as well. There is research that...

Duration:00:08:08

How to Position Yourself Uniquely So You Can Win More Often

9/19/2022
How do you position yourself uniquely so that you can win more often? In this episode of Real Relationships Real Revenue, I’m diving into the topic of positioning. I have found that this is very rarely taught but it’s a critical skill to make yourself unique in the mind of the buyer. Topics We Cover in This Episode: People don’t care about your accolades, they care about how you are going to impact them. So try to avoid talking too much about yourself when speaking to clients. Simple...

Duration:00:11:02

How to Utilize the Power of Storytelling to Become Unforgettable to Your Clients

9/17/2022
Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts. This week on Real Relationships Real Revenue, I’m sharing the elements that make up a compelling story and the most important types of stories that you need to have ready to go to really make an impact on your clients. Topics We Cover in This...

Duration:00:42:12

The Two Types of Stories You Need and How to Perfect Them

9/16/2022
We have covered the three powerful elements of a story - the Call, the Conflict, and the Conclusion. In today’s episode of Real Relationships Real Revenue, we are going to learn about the most important types of stories that you’ll want to have memorized and ready to go so that you can share them whenever you need a compelling allusion. Topics We Cover in This Episode: It’s important that you really take the time to get these stories right. Your origin story should be only a few minutes...

Duration:00:09:35

Why the Conclusion Is the Most Important Element of Storytelling

9/15/2022
In the last couple of episodes, we covered the first two elements of storytelling - the Call and the Conflict - and why they are so important to your stories. In today’s episode of Real Relationships Real Revenue, I’m talking about the third and final element, the Conclusion. In my opinion, this is the most important piece of the puzzle… but so many people miss it. They all think it ends when the hero accomplishes the goal, but it doesn’t! The Conclusion is where you summarize the impact of...

Duration:00:08:03

Why the Conflict in Your Story Matters

9/14/2022
This week on Real Relationships Real Revenue, we have been diving into the power and science of storytelling in business. There are three main elements to a great story and they are the Call, the Conflict, and the Conclusion. In the last episode, we talked about the Call, and in this episode, we are talking more about the Conflict and why it matters in your storytelling. Topics We Cover in This Episode: When explaining the Conflict to your client, you want to eliminate the extraneous...

Duration:00:11:32

The Call: What It Is and How To Use It in Storytelling

9/13/2022
For any great story, there are three major elements. Based on Joseph Campbell’s work, we know that those three major elements are the Call, the Conflict, and the Conclusion. These elements are all you need to create a great story. In this episode of Real Relationships Real Revenue, I am diving into the Call. Topics We Cover in This Episode: What the Call is in a storyUsing a hero and a villain in your storyWhen the hero accepts the CallHow to use the Call when you talk to...

Duration:00:07:03

How to Use Storytelling to Connect With Your Audience on a Deeper Level

9/12/2022
Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts. Topics We Cover in This Episode: Why storytelling is importantHow stories help people remember what they’re toldHow stories connect people The power of using words that convey the five sensesThe importance of taking stories seriously Not only...

Duration:00:07:50

Give Yourself an Edge Over the Competition by Using the IKEA Effect or Building Everything Together

9/10/2022
This week we are diving into how you can use Building Everything Together or the IKEA effect to win over your clients. This means you're going to co-create the proposals, contracts, and the way that you do business with your clients in a way that gives them some incremental buy-in on how you're going to do the work. This is an incredibly powerful method to use in business. In this episode, we dive into what the IKEA method is, how to use it during formal processes, having the investment...

Duration:00:48:19

What To Do When Things Go Wrong While Using the IKEA Effect

9/9/2022
Today is the final video on Building Everything Together. In this episode, I want to share the four things that can go wrong, and what to do about them. Just because things go wrong doesn't mean that you give up. There are things you can do to adjust and move forward regardless of the issues that come up. Today we will cover what happens when: 1. Priorities change 2. The timeline changes 3. The team changed 4. There are issues around the finances You have to avoid getting discouraged...

Duration:00:14:08

Engaging the IKEA Effect In Formal Processes

9/8/2022
Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers in the business. It’s important that you don’t think this way. Though your ability to use the IKEA effect in a formal process is limited, the science is still sound. Here are the things we will be talking about to explain the IKEA effect in formal processes: 1. The mindset shift needed when using the IKEA effect 2. The importance of engaging the IKEA effect as...

Duration:00:13:49

Tips for Nailing The Investment Conversation

9/7/2022
Getting the investment right is an important part of working out a deal. In this episode, we will be building on what we talked about in the last couple of episodes about the framework and science behind the IKEA effect. Today, we are diving into getting the investment right. The conversation that’s about the investment is the one that’s missed the most, but it is an incredibly important piece that you should face head-on. Here’s what you’ll learn about the investment conversation...

Duration:00:11:01

How To Get The First Three Incremental Yeses

9/6/2022
In the last episode, I talked about engaging your clients using the IKEA effect. In this episode, I’m going to be drilling deeply into the first three incremental yeses you want to get: the goals, the processes, and the team. People buy into what they help create, and these tips I’m sharing with you today will help you make it happen. Here’s what you’ll learn in this episode: 1. Using a call to get the first three yeses 2. Why assumptions made in a formal proposal don’t work 3. Tips...

Duration:00:13:53

Getting Clients Engaged By Building Everything Together

9/5/2022
This week we are talking about what I like to call “Building Everything Together.” Essentially this is how you’re going to co-create the proposals, the contracts, and the way you’re going to do business with your client. It’s called the IKEA effect, and it’s incredibly powerful. Today we will be talking about 1. The optimal way to use the IKEA effect with your clients 2. The four incremental yeses you’re looking for 3. What to do if they’re not engaged The moral of the story is that...

Duration:00:15:30

Everything You Need to Know About Curiosity in Your Business

9/3/2022
This week we are talking about how to create curiosity. This is a really interesting topic because hardly anybody talks about the importance of creating curiosity. In this episode, we’ll be going through how to leverage it as a useful business tool and ensure success in our business relations. We’ll be discussing things like WHY curiosity is so important, how to create it during and in between meetings, how to use curiosity to make a good first impression, and when to really go the extra...

Duration:00:34:04