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Revenue Hub

Business & Economics Podcasts

We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors. Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

Location:

United Kingdom

Description:

We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors. Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

Twitter:

@revenue_hub

Language:

English

Contact:

+44 1483 563353


Episodes
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Time to Stop Missing Revenue, Wasting Money and Wasting Time

3/5/2024
Hi, welcome to another Demo Time discussion Today we are joined by Julia Schröder, Head of Sales at Hotellistat, one of our Expert Partners First things to say is that this is the audio from a long form video where we examine a major challenge faced by hoteliers, explore some of the less obvious implications of this problem and then look at a potential technology solution. As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings, we also consider the less obvious impacts, for example: Really hope you enjoy the conversation. 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/aLjR7eQV2Xs To help your viewing the video is broken down into chapters. 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:01:21:22

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The Value of Automated Pricing for Independent Hotels

2/13/2024
Hi, welcome to another Expert Insights discussion Today we are joined by 3 guests: Kris Glabinski of Aggregate Intelligence Nicolo (Nick) Rolle of Lybra Marco Kleiner of Atomize NB: Aggregate Intelligence, Lybra and Atomize are all Expert Partners, This is a wide ranging discussion centered around the importance of time, adaptability, and the ability to respond quickly to market changes in the context of pricing strategies for hotels, emphasising the challenges faced by smaller independent properties in managing pricing strategies manually and how automated pricing systems can address these problems. Kris, Nick and Marco also look at the evolving nature of the hotel industry, the challenges faced by traditional revenue managers, and the potential impact of new entrants and changing guest expectations. We touch on the potential benefits of adopting automated pricing systems for revenue management, occupancy optimization, and reducing manual efforts, especially in smaller properties where dedicated resources are limited. Also, the need for continued education, adaptation to technological advancements, and a shift in mindset towards viewing revenue management systems as essential tools for staying competitive in the evolving hotel industry. During the conversation we touch on subjects such as: Really hope you enjoy the conversation 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/YMGvJHz3fEU 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:52:30

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Retention, Retention, Retention: What Can Hotels Do To Improve It?

2/7/2024
Hi, welcome to another Expert Insights discussion Today we are joined by Deanne Soderberg who is a seasoned HR professional and presently a Human Resource Industry Expert Consultant and Talent Specialist with Strategic Solution Partners one of our Expert Partners, Her 16 years as VP of Human Resources with Hay Creek Hotels involved growing a small start-up hotel company from 4 boutique properties to over 20 while building a company culture and developing Human Resource Strategies Her experiences as HR Director and Trainer with Omni Hotels for over 11 years brings background in luxury city hotels across the US and speaks to her employee relations & retention expertise as a hospitality HR Strategist. We thought it would be interesting to draw on her experience and explore the topic of staff retention and tactics to employ to help with the staffing challenges the hotel sector faces During the conversation we touch on subjects such as: Really hope you enjoy the conversation 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/Gr9XY3_rukM 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:35:48

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HiJiffy - "Who Are We": In Conversation with Tiago Araújo

1/18/2024
We are delighted to welcome HiJiffy as an Expert Partner In this "Who Are We" interview we are joined by Tiago Araújo, CEO & Co-founder Through our conversation you will hear more about HiJiffy and it's solution, touching on the backstory to their formation. We also touch on how HiJiffy, AI assistants and chatbots in general are developing, how hotelier perceptions change once they start using their solutions and what separates HiJiffy from other similar solution providers. Really hope you enjoy the conversation 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/pQfaNn2onSs 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:42:38

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The Future of Hotel Commercial Teams: It's Time to Evolve and Fly

12/7/2023
Hi, welcome to another expert insight discussions. Today we are joined by Estella Hale, Chief Commercial Officer at HotelIQ, one of our Expert Partners, and Robert Marusi, Chief Commercial Officer at Turtle Bay Resort. In this conversation our focus is on the hotel commercial teams, most specifically, revenue and marketing. In particular we are looking at how the roles and responsibilities in these departments are evolving to take advantage of modern technology, or, as in a lot of hotels, maybe not changing at all. The hotel industry is at a pivotal moment, traveller demands are changing and the digital transformation is touching every aspect of hotel operations. Hyperpersonalization and the need for commercial teams to have a 360 view of the customer is paramount. Revenue professionals must start thinking like marketeers and vice versa. The best leaders are already making this transition, as for the others, well, they may just get left behind or become irrelevant. Hope you enjoy the conversation 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/BBp-a3BBizc 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:34:25

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Avoiding Ethical Pitfalls from the Dark Side of Revenue Management

12/6/2023
Hi, welcome to another Expert Insights discussion Today we are joined by Connor Vanderholm from Topline, one of our Expert Partners, Following his recent article outlining some of the revenue management practices that could be considered to run a little close to unethical, we felt compelled to hear the words from his own mouth and get a slightly deeper insight Obviously what are, or are not, ethical boundaries is a personal viewpoint, and this conversation is far from preachy, but, in our opinion, it does hold a mirror up to some of the techniques used which might lead to a guest feeling more like a walking ATM, than a welcome visitor. Hope you enjoy the conversation 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/5Tt04BJhKuE 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:35:18

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To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

12/5/2023
Hi, welcome to another Expert Insights discussion Today we are joined by Stephanie Smith from Cogwheel Marketing, one of our Expert Partners, In this discussion we explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue. With the continual change In traveller behaviour, and how they go about researching, and subsequently booking their travel, it is more imperative than ever that hotels take a balanced and strategic view of how they market to both their transient and group business. Stephanie feels hoteliers, in particular sales and marketing, do not approach these markets in the same way. Through this conversation, she outlines 10 areas to challenge your current thinking, and lays out a simple point scoring game you can play to see if you do indeed adopt a balanced approach, or maybe not. Hope you enjoy the conversation What will you score? 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/nAaerHoKWwg 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:40:40

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Connecting the Dots: Rates, Reviews, Reputation and Demand

10/19/2023
Hi, welcome to another expert insights discussion. Today we are joined by Julia Schröder from Hotellistat, one of our Expert Partners. In this discussion we look at the importance of connecting the data dots between rates, reputation, reviews and demand to gain commercial insights, drive more bookings, increase revenue and enhance profitability. We touch on the wealth of data that sits in a hotel operation. The correlations and cause-effect relationships that can impact dramatically on a Hotel's performance positively or negatively. And how machine learning and AI can help hoteliers manage, what feels at times, like an insurmountable challenge. Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/o_RRvKWtMK8 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:40:14

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Hotel Sector Health Still Strong: Will This Continue or Melt Away?

10/18/2023
Hi, welcome to another Coffee Time Chat Today we are joined by Dr Don from Strategic Solution Partners, one of our Expert Partners As is customary when we have Dr Don joins us, we love to delve into his wealth of knowledge, and financial expertise, to hear his views on the current state of the hotel industry. His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the sector. The heart still seems to be beating strongly with continuing demand, but will this carry on or melt away? Let’s find out. Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/O1O1AqHB1N4 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:35:06

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SWOT Analysis of the Revenue Manager and RMS Technology

10/17/2023
Welcome to another of our Expert Insights discussions. Today’s conversation is looking at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS) We often hear the discussion around technology replacing the human but, is there actually a choice to be made between having a revenue manager or revenue technology? Surely the ideal scenario would be to have both or maybe, the answer is, it depends. Bringing their expertise to this discussion is Veit Meier from berner+becker, one of our Expert Partners Veit has put some thoughts together around a SWOT Analysis on the Revenue Manager and RMS technology. Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/EqR78_-Otcw 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:30:55

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Has The Sustainability Topic Reached Marketing and Revenue Teams?

10/12/2023
Hi, welcome to another Coffee Time Chat We continue our video series with Strategic Solution Partners, one of our Expert Partners, looking at the impact, or influence, of the sustainability discussion across different hotel departments. In this episode we ask if the focus around sustainability has made its way into the Marketing and Revenue teams, questioning does it form any significant part of the weekly strategic discussions. Joining us to share their views and experience are Suzanne Swaffordand Deirdre Ryan For this discussion we touch on a number of areas: Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/gaW7tw3XMBQ 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:32:22

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The Potential Impacts of Ignoring Your Hotel Price Competitiveness

10/11/2023
Hi, welcome to one of our Expert Insight discussions This is part 2 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it. In both episodes we have been joined by Pablo Sanchez from mirai, one of our Expert Partners In part 1 Pablo outlined how losing control of your price could mean hoteliers missing out on a potential 34% increase in bookings. In this episode we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness. The loss of booking increase is an obvious short term potential loss, but looking further out the challenges are more subtle, occurring slowly overtime. In much the same way we see with the current climate crisis, with small temperature changes over the years, these small incremental missed opportunities could have a larger, more dramatic impact. You can't put your head in the sand, do the same thing and expect a different outcome - that would be insanity. I really hope you enjoy this conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/aPxlZgIRoBU 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:24:51

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How Controlling Your Hotel Pricing Could Increase Bookings by 34%

10/10/2023
Hi, welcome to one of our Expert Insight discussions This is part 1 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it. In both episodes we are joined by Pablo Sanchez from mirai, one of our Expert Partners In this episode Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings. He shows us how different pricing scenarios feed through to increased visibility, CTR and conversions and, by using booking simulation, Pablo illustrates how this 34% potential increase of bookings could be achieved. All of these scenarios and simulations are supported by data from their recent survey of 1500 hotel prices formed from 10 million traveller-set date queries. In part 2 we will look at the broader, Medium to long term Implications of not controlling your Hotel price But for now, I really hope you enjoy this conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/U7LxJLRUbls 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:25:47

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Genuine Hotel Sustainability Unrealistic Without Strong Leadership

8/3/2023
Hi, welcome to another Coffee Time Chat This is the first video in a series we are doing with Strategic Solution Partners, where we take a look at Sustainability in the hotel industry. NB: Strategic Solution Partners are one of our Expert Partners Across this series we will be looking at different aspects of sustainability in hotels and asking are we seeing genuine sustainability efforts or are we falling into the greenwashing trap. Joining us to share their views and experience are David Kasten and Mark Sherwin For this discussion we are focusing on the operational side of a hotel. We ask: Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/FWpKWQioCyk 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:37:32

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3&6 "Who Are We": In Conversation with Ben and Tristan

7/14/2023
We are delighted to welcome 3&6 as an Expert Partner In this "Who Are We" interview we are joined by: 🔹 Ben Hanley - Co-founder 🔹Tristan Heaword - Co-founder Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus. After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds. Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/S2-_k9CUEv8 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:28:10

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Hotellistat "Who Are We": In conversation with Philip and Julia

7/14/2023
We are delighted to welcome Hotellistat as an Expert Partner In this "Who Are We" interview we are joined by: 🔹 Philip Kuchelmeister - Founder and Managing Director 🔹Julia Schröder - Head of Sales Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus. After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds. Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/_NttnnDDrWc 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:31:09

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Win More Hotel Meetings And Group Revenue With Less (Time and Staff)

7/13/2023
Hi, welcome to another Expert Insights Discussion In episode 1 we looked at why hotels might not focus on meetings revenue as much as rooms and what are some of the barriers when trying to embrace meetings revenue management. Today, in this final episode, our guests: 🔹 Peter Brauer of Get Into MoRe 🔹 Mark Struik of Please ask m Look at whether revenue managers work with the meeting sales team to maximize revenue, how the staffing crisis is impacting meeting sales and how technology can support the hotel’s efforts to handle enquiries and align those with hotel needs to optimise revenue. NB: Get Into MoRe are one of our Expert Partners Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/zWQO7s1rgtk 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:27:40

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Overcoming Hurdles to More Hotel Meetings and Group Revenue?

7/12/2023
Hi, welcome to another Expert Insights Discussion With recent articles about Meetings and Group business finally starting to fill hotel rooms, we thought it might be interesting to discuss how increased groups and meetings business might impact hotels, especially when you consider the ongoing staff shortage and the challenge faced in trying to respond to more group enquiries. And why understanding how revenue management applies in relation to group business, is ever more important especially when trying to balance group business against individual bookings and identifying the most profitable mix. So we have recorded a 2 video series where we look at the importance of hotel meetings and group revenue. Joining us on to offer their insights are: 🔹 Peter Brauer of Get Into MoRe 🔹 Mark Struik of Please ask m Today, in video 1, we specifically look at why hotels might not focus on meetings revenue as much as they should do and what are some of the barriers when trying to embrace meetings revenue management. NB: Get Into MoRe are one of our Expert Partners Really hope you enjoy the conversation 👍🏻 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/8e2rJhPwY8k 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:27:44

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Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

6/15/2023
Hi, welcome to another of our demo time discussions Today we are talking about the impact to hotels of combining multiple digital marketing datasets. To offer their insights we are joined by 🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics solution. We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc. all in one place. Stephanie also highlights how the vast majority of data is extracted from the PMS and the limitations of this only showing what has been booked - and asks what is actually happening before the booking is made? We also explore how adopting this technology can start to turn the view from purely internal analytics to external benchmarking and scorecards i.e. are we on pace with other competitor hotels? Is our hotel getting it's fair share from Google? Is our ROI comparable to other similar properties? Really hope you enjoy the conversation 👍🏻 #👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/tllLtqk4D0o 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:27:31

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Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study

6/14/2023
Hi, welcome to another of our case study discussions. Today is the 2nd of our 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability. Joining us for this conversation is: 🔹 Apo Demirtas, Founder & CEO of HotelIQ 🔹 Gul Turkmenoglu, Senior Director of Operations at Sonesta Hotels & Resorts We hear how Gul identified a lot of decisions were being made on, what in reality, was limited information, and how adopting a business intelligence tool was such a massive game changer for her team and property. She also explains how the ability to not only look at data from a group head office perspective, but to drill down to a property level, has been invaluable for strategic decision making. Finally we touch on the ease of use and how HotelIQ has become an integral tool used on a daily basis. NB: HotelIQ are one of our Expert Partners Hope you enjoy the discussion👍 👀 If you would like to watch the video of our discussion Here is the YouTube link: https://youtu.be/dSoaTMz7UYY 🗣 Feel free to drop us a line with any questions or comments. We’re always interested to hear from you and happy to follow up with our guests on any questions. We are also keen to hear of topics you might like discussed and guests you would like to hear from. You can reach us at: insights@revenue-hub.com 👣 HOW TO FOLLOW US LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub YouTube: Subscribe Link

Duration:00:42:19