Rounding Third: Conversations in Modern Media

More and more advisors are diving into video as part of their overall marketing plan and utilizing YouTube is a strategy we often hear about. Most of the move to video came on the heels of the COVID pandemic when everyone was forced to go virtual and get comfortable on camera, and that’s continued on. If you’ve thought about using YouTube or just want to better understand the platform, then this episode should help provide you with some of that information. We had a chance to spend a little time with Steve Sharp of Sharp Digital Marketing to discuss the best ways to leverage YouTube and explain why it’s a commitment to get started and keep it going. Here’s some of what you’ll learn on this episode: Learn more about Sharp Digital Marketing: https://sharpdigitalmarketing.com/ If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Here's a question we hear from business owners from time to time and one you've probably asked yourself: "There are thousands of podcasts out there already so why should I do one?" This is a very legitimate question and one you should give some thought to before starting a show. Even in this sea of existing content, your show can serve a valuable purpose for your small business. Today we'll give you five reasons a podcast could benefit you. You don't have to get thousands of downloads to have success and we'll explain why. If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Business owners are always looking for marketing strategies that will provide stronger leads and better closing rates. For many of the professionals we work with, there aren't many platforms that provide a better opportunity to showcase your personality, expertise, and services like broadcast mediums. We have a great example of how this all comes together that we wanted to share on the podcast. One of our clients recently passed along an anecdote about the way a radio show and YouTube channel worked together to bring in a million-dollar client. Here's some of what you'll learn in this episode: (2:00)(3:42)(5:19) (7:53) (10:19) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Are you looking to take your podcast to the next level? Incorporating video into your podcast could be the solution you're looking for. In this episode, we discuss the benefits of utilizing video in your podcasting efforts. From engaging with visuals and expanding your audience to monetizing your podcast, video can help take your podcast to the next level. Join us as we provide examples of how video can enhance a podcast and highlight the benefits of utilizing video. Whether you're a seasoned podcaster or just starting out, this episode will provide valuable insights into how you can add video to your podcast process and take your content to new heights. Plus, learn the different ways Third Wheel Media helps clients do this for their shows. Here's some of what you'll learn in this episode: (2:06) (3:24)(5:22) (10:30) (13:50) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Fresh off a trip to Nashville for an event with Great Legal Marketing, we're back in the office to sit down with one of the attorneys from the conference, Nick Rosenbauer. Nick is an attorney with an estate planning business in Ohio who began podcasting with Third Wheel Media a couple of years ago. What began as just another way to connect with his prospect and client list has grown to much more than he ever anticipated. So we invited him on to talk about the recent event and the growth in podcasting within the legal profession, to share his personal experience starting a podcast, and tell us about the success he's enjoyed thanks to the show. Here's some of what you'll learn on this episode: (1:30)(9:12)14:15)(16:41) Check out Nick's estate planning podcast here: https://www.cincinnatiestateplan.com/podcast If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Many people are surprised to learn that creating a podcast takes quite a bit of time and work to produce a professional product. You have to develop an idea, sit down and record the show, edit the episode, and then mix in any music before finally publishing the show. With all the effort involved, you might as well take advantage of each episode by creating a batch of new content from the work you've already done. It might seem like an overwhelming amount of work to generate content for your website, social media, and newsletter, but podcasting makes it much easier. On this episode, we're going to tell you the easiest ways to take each podcast episode you record and create a bunch of content that can be shared across all of your different marketing channels. Here's some of what you're going to learn in this episode: (1:31)(4:01)6:13)(10:01)(12:04) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

When it comes to marketing and advertising, it's hard to deny the power of Facebook. All the data they've gathered gives advertisers a wide range of campaign options, but is it a good place to start for small businesses looking to promote their products or their podcast. Today we're chatting with Steve Sharp of Sharp Digital Marketing to tap into his expertise on Facebook Ads. He works with financial advisors all over the country to create campaigns with some great success stories. If you've been looking for a good breakdown of how the system works and best practices to apply, then we think you'll enjoy this conversation. Here's some of what you'll learn on this episode: (1:38)(5:53)(7:26)(11:13) (14:48) If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

As the world moves more and more virtual, so does audio and video recording. You might be surprised at how many of your favorite people or shows are doing their recording from home. The good news is most people can pull this off if they pay attention to a few key areas of the setup. On this episode, we bring back Walter Storholt to talk about how we help clients set up their home studio and find out what Walt will be doing when he moves out of state soon. Key topics on this show: 0:59 - Walter is moving! 3:16 - Taking your business remote 4:43 - Nothing changing at Third Wheel 6:53 - Equipment needs 9:59 - How to record 13:18 - Importance of microphone 15:00 - Internet connection 16:43 - Where are you recording? 18:47 - Walter's home setup If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Websites are essential elements to every company these days but not every small business has the knowledge or resources to create a strong site that makes a great first impression. If you want to create a website and want to get a better understanding of the core elements that make a great design and user experience, check out our conversation today with digital content and publishing specialist Aubree Cosper. Key topics on today's show: 2:13 - Background on Aubree 3:09 - Most important thing about a website 4:28 - What do you want to avoid with a website? 5:26 - Unnecessary elements 6:47 - Favorite part of building a site 8:05 - Podcast websites 9:45 - Valuable skill for web design 10:45 - Law school and future aspirations If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

More and more people are trying to add video content to their company's content and marketing strategy, but not everyone feels comfortable when the camera turns on. It's called the red light syndrome and it's a mental hurdle that most people face when talking to a camera. Today we bring on Third Wheel Media co-owner and video specialist Marc Killian to share some tips on overcoming nerves and becoming more comfortable on camera. Listen for these key points: 1:20 - The challenge of talking on camera 2:25 - Marc's background in video 3:58 - Evolution of media 5:10 - How common is red light syndrome? 6:34 - Quality of video 8:19 - Lean on your knowledge 9:22 - Tips Marc provides 12:03 - Tune your mind out 12:48 - Avoid looking at yourself on the screen 14:01 - Video services we provide If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Social media is a critical piece of any business these days but sometimes the biggest challenge is just knowing where to start. We see this all the time with business owners that want to launch a podcast. With so much on their plate already, finding the time to develop and execute a social media strategy can be overwhelming. Today we want to simplify things for you and give you four tips on how to use social media to promote your podcast and ultimately your business as well. Each of these tips today are best practices that you can leverage to start ramping up your presence online. Key Points: 0:40 - Introducing the topic 1:53 - Background on Ben 2:27 - How to view your social media 5:00 - Less is more 6:20 - Engage beyond podcast promotion 8:22 - Promote your show 10:43 - Diversify your postings If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Trying to find the right sound for your podcast might be one of the toughest part of creating a show but it also might be the most important. Music creates the energy and the vibe for the podcast and it's usually the first thing a listener will hear when they find your show. So you want to make sure you get it right. Today we'll bring on one of our lead editors at Third Wheel Media, Dan Irving, who works with clients to pick music and create intros. We'll pick his brain on how he finds the right song and avoids copyright issues, learn more about his background, and hear the world debut of a new financial advisor song set to a rap beat. Today's show rundown: 1:12 - Introducing Dan Irving 1:57 - Pulling back the curtain on how we pick and use music 3:28 - Helping clients pick a song/sound 4:47 - Favorite part of the job? 5:44 - The two bands Dan is in 7:23 - How to find Dan's music 7:40 - Favorite artists 8:46 - Importance of music in a podcast 9:36 - Creating intros 12:04 - The world debut of 'Cray-Z Money' If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

When it comes to successful marketing, it's never just one thing that you can point to and give the credit to. People find you and your business through a variety of channels and often times those channels are working together in some form or fashion. Or better yet, someone might say they heard you or saw you in one place but it was actually another. Today we're joined by John Stillman, a co-owner at Third Wheel and also the owner of Rosewood Wealth Management. He'll share his strategies for finding and attracting clients and share a few examples of why it's never just one thing that leads to success. Today's show rundown: 0:32 - Background on this discussion 2:22 - College football analogy 4:17 - Reasons for NFL ratings down 6:15 - Inflation 8:51 - Why you need multiple marketing channels 13:09 - Second client story If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com

Ben George and Walter Storholt kick off the podcast with a conversation to start the new year. With clients always looking for ways to improve their podcasts, let's share five ways to do that. Each of these is easily achievable over the course of the year and will help add a little more sizzle to your show. Today's show rundown: 2:06 - Consistency 4:16 - Promote your show 7:40 - Tell more stories 11:29 - Brevity 13:06 - Try something new If you'd like to learn more about how Third Wheel Media helps business owners and entrepreneurs with the podcast, radio, and video needs, check us out here: http://thirdwheelmedia.com Ready to learn more? Schedule a free consultation and see if we can help: http://talkwithwalt.com