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SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.
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SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn of StepForth Web Marketing Inc and John Carcutt of Advance Digital give out helpful information for the beginners without overwhelming you with technical details.




Ep 330: Estimating SEO Traffic Levels, Google Bombing Hits the News Again, and Questions from Listeners

[ In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in EU fines Google is facing, a ton of Mueller Files, and so much more. />


Ep 328: Facebook Makes Waves in Local and a Flurry of Google Search Console News

[Facebook appears to have some notable edges on Google that they are putting to good use in their Marketplace. John and Ross devote the remaining show to discussing Google Search Console news and tips that abound this week. />


Ep 327: Google Tool Updates Shake Heads and Matt Cutts Receives Lifetime Achievement Award

[This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife with bugs. The two SEO geeks also discuss the mind-boggling 6 million manual actions Google applied to websites last year, a possibly earth-shaking Google patent, questions from listeners, and more. />


Ep 326: SEO Chats with David Harry

[Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues. />


Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners

[This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners. />


Ep 323: Exploring GDPR and Why It Should Matter to You

[This episode is unique because Ross and John chose to feature a facet of regulation that has serious implications for all website owners. The show features guest Doc Sheldon, a fellow SEO who has delved deeply into the ins and outs of the General Data Protection Regulation (GDPR) and has confirmed that nearly all businesses (online and offline) will need to comply. />


Ep 322: Battling Fake Reviews, Changes to Google Guidelines, and More

[This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google Q&A, tips on Schema markup, and much more./>


Ep 321: Google Changing of the Guard, April Fools Goodness, and a Mueller AMA

[This episode spread into several areas including defections from Google to Apple resulting in a new Head of Google Search, a fantastic April Fools joke on SEOs, the results of a great “ask me anything” (AMA) at Reddit with Google’s John Mueller, and questions from our listeners./>


Ep 320: Google Mobile First Roll-Out, a Google Vulnerability, and New Standards

[This week’s episode got a little nerdy as John and Ross delved into some interesting insights on the mobile first index roll out, Google’s efforts to radically speed up the web with new standards, and a fascinating break down of a Google vulnerability that would have had been a blackhat’s wet dream. />


Voice Search, Zero Result Pages and 10,000 Members (ep.319)

[Today’s show follows news of SEO 101’s Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google’s testing of zero-result search pages (now stopped), and Google’s confirmation of a recent core update and what it means./>


New Industry Benchmarks for Mobile Page Speed; The Ultimate Guide to Bot Herding and Spider Wrangling (ep.318)

[Find out how you stack up to new industry benchmarks for mobile page speed. Stephan Spencer and The Ultimate Guide to bot herding and spider wrangling P1. Google’s Not Perfect .. Bend Oregon was Missing for a while. Over 60% of Google Search AMP Clicks Go To Non-News Site (From Feb). John Mu clears up the differences in URLs with trailing slashes. Always a Risk of Losing Rankings when moving a site./>


Voice Search Ranking Factors and Google’s Mobile First Index (ep.317)

[The hosts discuss the intriguing results of a voice search ranking factor study by Backlinko, followed by more news on Google’s Mobile First Index, handy new mobile tools from Google, and some Mueller Files./>


Ep 316: Varied SEO News... from WordPress to AMP

[This show covered a wide variety of SEO topics including the pending Chrome browser update, Google’s new efforts to improve WordPress, a compliment from John Mueller, a new AMP story feature, questions from listeners, and more. />


Ep 315: SEO Audits and SEO Hijacking

[John and Ross welcome fellow SEO veterans Doc Sheldon and David Harry on the show to discuss a frighteningly impressive website hack that is designed to hijack SEO results. The discussion moves into other interesting findings in SEO audits, improving page speed, and more./>


Ep 314: Google My Businesses Q&A Feature Discussion with Mike Blumenthal

[Google My Businesses Q&A is the topic of Discussion as Ross Dunn and John Carcutt welcome back Mike Blumenthal from They discuss Google Updates GMB Websites to Include Posts as they Pass 1.25 Million Sites Created and how My Business Now Officially Supports Video. We also learn about a PowerPoint presentation of his Q&A research, the announcement of a new product release and his take on Future of Local: How does he see Voice Search impacting Local in the long run? Does Q&A...


Ep 313: Google Algorithm Updates in December, Voice Search Quality Guidelines, and More

[On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant & Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO. />


Snippets, Local SEO Myths and Google’s New SEO Starter Guide

[Today on SEO 101 John and Dave run down the latest in internet technology and programming. Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. Joy Hawkins discusses 10 Myths of Local at LocalU Advanced in Santa Monica. Local SEO is competitive and fierce. With more and more local...


Ep. 311: Google Adds To Featured Snippets​; Interesting insight into Foursquare

[​Google Adds To Featured Snippets​: Images, Related Search & Content & People Relations; Google Tests Mobile Search Interface With Few Organic Results​. Plus, Interesting insight into Foursquare from This Week in Local. As it turns out, Foursquare is often underestimated in terms of how many 3rd parties use it for data. Google Q & A Rolling out to the Desktop​. Plus, get local help​ with your Google Assistant./>


Ep 310: Featured Snippets, Event Markup Spam, and More

[The spammers are in the news again about event markup spam, and fake reviews. Ross and John also discuss issues that often arise in SEO and client relationships, along with some Mueller Files./>


Ep 309: The Start of the 2018 SEO Predictions (ep.309)

[Ross Dun and John Carcutt discuss some remaining news from Pubcon and then start the inevitable November - December speculations of what’s to come in 2018 in the world of SEO. />