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SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.
More Information

Location:

Santa Margarita, CA

Description:

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

Language:

English

Contact:

3609331259


Episodes

Building a daily activity framework that generates results

8/7/2018
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There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. Our guest in this episode is James Bawden. James is a sales professional and frontline salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales. His unique mixture of full cycle sales, sales development, enablement and leadership experience...

Duration:00:22:30

How sales and marketing alignment moves the revenue dial

7/30/2018
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Marketing and sales have changed. How we connect, work together, and support corporate goals has changed. Anyone still doing things ‘how it’s always been done’ will soon be eating the competition’s dust. This podcast explores the intersection of marketing and sales and how a strong partnership between these two crucial functions supports organizational goals of internal alignment, external engagement, and corporate growth. In today’s episode of Revenue Rebels Rhoan Morgan, CEO of DemandLab,...

Duration:00:27:12

Data: Past, present and future with Don Wynns

7/23/2018
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During our interview with Don Wynns, VP of OEM and Partnerships at HG Data, host Mark Godley will cover buying trends and the quality of data throughout the past two decades and what the future holds. Other topics we will touch on are: ABM, GDPR, third party data and the ethics of B2B data build processes. We promise this will not be as dry as it sounds! Join us or listen later, but either way, if you are a data wonk you don’t want to miss this.

Duration:00:23:43

Ready, Set, Grow! with Guest Dave Sikora

7/16/2018
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Host, Laura Patterson interviews Dave Sikora, CEO, Altr for her monthly program: Ready, Set, Grow! LIVE Thursday, 7/19, 10:30am Pacific. Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. About our guest, Dave Sikora A software industry veteran, Dave has...

Duration:00:24:40

How to succeed as a new SDR

7/10/2018
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Thursday listen live 10:30 am: Sales is a profession with a steep learning curve, and a short timeline to produce results. If you’re a new sales development rep (SDR), what can you do to succeed, and what mistakes should you avoid? Host, Darryl Praill interviews Lori Richardson on this topic. About our guest, Lori Richardson Lori Richardson is the founder of sales consultancy Score More Sales, where she helps company leaders fix sales team issues to grow more revenues. She is the...

Duration:00:24:11

How to Measure Content ROI

6/25/2018
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To hear some marketers complain, the ever ravenous bottomless pit of content consuming ne’er-do-well perspective buyers drain marketing’s budget with nary-a-proof of purchase. But is the professed ignorance a ploy by marketers that simply don’t know how to prove that the content they create is worth the expense? In this interview with Pamela Muldoon, Revenue Marketing Coach with the Pedowitz Group, we find out that content does have a measurable ROI. Really, it does. Really. This is Part...

Duration:00:26:02

Ready, Set, Grow! with Guest JT McCormick

6/14/2018
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Host, Laura Patterson interviews JT McCormick, CEO/President of Book in a Box for her new monthly program: Ready, Set, Grow! LIVE Thursday, 6/21. Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. “JT McCormick is currently the President and CEO of Book In A Box,...

Duration:00:21:54

Ready, Set, Grow! with guest Steven Shanklin

6/11/2018
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Host, Laura Patterson interviews Ziggy Shanklin, CEO and Founder of White Cloud Security, Inc. for her new monthly program: Ready, Set, Grow! Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. Steven “Ziggy” Shanklin, CEO and Founder of White Cloud Security,...

Duration:00:26:02

CEO’s: Will You Win or Lose the Revenue Acceleration War?

6/6/2018
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SLMA guest host and board member Dan McDade (CEO of PointClear) interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars. The interview covers three tactical areas that winners use, and loses fail to implement. Very interesting. About the Guest: About Karen Hayward Karen Hayward is a Managing Partner with Chief Outsiders, responsible for West Coast Operations. She is a results-oriented marketing, sales and...

Duration:00:27:42

Who Owns the Pipeline, Marketing or Sales?

5/21/2018
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In our on-going series of asking the question, “Who Owns the Pipeline?” we are getting very interesting opinions from a wide variety of executives. This week Rhoan Morgan of DemandLab offers her insight. Her answers might surprise you and change how you do business. About Rhoan Morgan As CEO of DemandLab, Rhoan sets the direction for the technologies, strategies, and partnerships that drive success for the agency’s clients. An early proponent of marketing automation, Rhoan continues to...

Duration:00:22:18

How to Shorten the Sales Cycle

5/15/2018
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Shortening a company’s sales cycle has an outsized impact on the business. It reduces a competitors market share, increases cash flow, reduces sales territory turn-over, and reinforces sales forecast accuracy, but how to do it consistently is always the conundrum. Our host today on SLMA Radio is Dan Perry of the Brevet Group and his guest is a founding partner of the Brevet Group Brian Williams. They discuss:

Duration:00:26:47

Using CRM for Fun and Profit: How Sales Reps can use their CRM to Hit Quota

5/7/2018
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Listen on iTunes while using stairclimber! This episode has personal stories from GoldMine GM Paul Petersen, sometimes referred to as Mr. GoldMine because of his 19 years of experience with GoldMine Software. Paul discusses how sales reps can benefit from using a CRM system, plus he talks about the “Three Builds Concept” which has guided his career and those of his sales reps: About Paul Petersen Our guest today is Paul Petersen the general manager and vice president of the GoldMine....

Duration:00:28:09

When Corporate Arrogance Bulldozes Marketing’s Good Judgement

5/1/2018
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A little bit of success, can breed arrogance and poor judgment in many fast growing companies. I worked for one company president who said, “The website is all we need to find customers, we don’t need mail, email, public relations or exhibits. if they can’t find us on the web, we don’t want them as customers.” Some companies decide it doesn’t want anyway to contact it except through the sales department. They show one phone number and no corporate address. This frustration start a year...

Duration:00:25:51

Warning About the EU’s GDPR Taking Effect May 25, 2018 and the new E-Privacy Acts

5/1/2018
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In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK to discuss the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU. The host is Debra da Costa. In April 2016, the European Parliament adopted a (law) standard for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products...

Duration:00:39:07

Three Biggest Mistakes Sales Managers Make and How to fix Them – McClelland

4/25/2018
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Listen on iTunes while you bicycle! When revenue slumps everyone looks to the salespeople as not having performed, and yet the reasons are often deeper and have more to do with how the salespeople are managed. In this episode we interview Bernadette McClelland, CEO of Three Red Folders. Of the hundreds of clients she has had for her sales performance and sales leadership consultancy, we asked her to discuss the most common mistakes sales managers make. The host is Jim Obemayer. About our...

Duration:00:28:00

Who Owns the Pipeline. The Creators or the Closers

4/18/2018
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Listen while you drive to Disneyland on iTunes The pipeline or sales funnel is evolving as marketing becomes more aggressive and sophisticated in the creation of not only sales leads, but qualified leads. It only takes a view of sales funnel models to see that marketing has evolved from top of the funnel suppliers to active participants in many stages of the customer journey. The question is, who owns the pipeline? The creators or the closers? Sometimes marketing is assuming both...

Duration:00:32:36

Pipeline Ownership is a Growing Question - Dan McDade

4/9/2018
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Why It Matters: Dan McDade says, “Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!” Of course, the salespeople own the pipeline, right? Maybe yes and maybe no. With the advent of more sophisticated CRM systems, certainly marketing automation programs and now AI, marketing is getting involved in almost every step of the pipeline. And with involvement comes a responsibility. In this program DAN McDade, CEO of PointClear talks about pipeline...

Duration:00:18:16

Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio

3/27/2018
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Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio Traditionally, the pipeline has been called the sales pipeline and it has been owned by the salespeople. But is this a true statement today? With the advent of new marketing automation capabilities, and artificial intelligence applications, marketing is relentlessly inserting itself deeper into the pipeline at almost every level. To answer this question, we have gone to Matt Heinz, the expert’s expert on the...

Duration:00:24:21

An Agency willing to Stand Behind the Moniker: Performance Marketing

3/19/2018
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A Definition of Performance Marketing For the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marketing which we suspect is entrails a broader definition that just measuring ROI. About our Guest: Rachel Schulties Rachel Schulties is the...

Duration:00:24:37

What It Means to Internalize a Data First Mentality

3/14/2018
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Data is the lifeblood of all sales and marketing initiatives (or the electricity that powers them) – but we’re not referring to just any data; for this discussion, we’re talking about quality contact and account data; the data that every sales and marketing person depends on. The guest is Ned Leutz Director of new business at ZoomInfo. The host is Anna Fisher. About the Guest: Ned Leutz, Director, New Business at ZoomInfo Ned Leutz has spent the last eight years helping ZoomInfo’s...

Duration:00:20:58