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SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.
More Information

Location:

Santa Margarita, CA

Description:

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

Language:

English

Contact:

3609331259


Episodes

Why Marketing is in the Most Powerful Position in 100 Years

5/15/2019
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This program addresses the question of who owns the pipeline, sales or marketing and in doing so it becomes apparent that marketing not only owns it but is in the most powerful position in their company in nearly a century. Why it's Important Are salespeople just the closers and don't own the pipeline? The sales pipeline, aka the sales funnel, is the long-standing measurement of the past, present, and future for a company. In the not too distant past marketing dumped demand into the...

Duration:00:23:00

Incorporating the Six Universal Buying Motives to Improve Email Copy and Response Rates

5/9/2019
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Most email programs are failing, dismal, weak and ineffective says Laurie Beasley. Failure is usually the result of poor copy writing (subject line and body) that leads to low opening rates and truncated sales. The B2B buyer and consumer are not stupid, she says (quoting David Ogilvy). In this podcast Laurie reminds us of the Six Universal Buying Motives which, when used religiously will lead to higher opening rates and more qualified prospects. Managing email marketing technology has its...

Duration:00:28:33

Leading Digital Transformation Within Your Organizations

5/8/2019
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Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation. This month on Revenue Rebels Rhoan Morgan sits down with colleague Eric Hollebone, Chief Marketing Technologist and VP Marketing at DemandLab to motivate and empower marketing leaders to...

Why Leads Crash and Burn When Salespeople Call the Prospect

5/3/2019
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Mari Anne Vanella, author, and CEO of the Vanella Group, has made millions of B2B outbound calls for her clients. For this program she discusses why companies don’t usually need more leads, they just need to fix the salesperson’s soft sales approach in the initial contacts. The salesperson’s failure, Mari Anne says happens when aggressive salespeople, who don’t listen to the prospect, fail to engage and then blames the lead and source of the lead: marketing. Mari Anne and Paul Roberts...

Duration:00:27:25

Does Product Management Have a Role in Sales Enablement?

4/23/2019
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Product marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement. But do product marketing managers just assume this responsibility lies with someone else in marketing? Revenue operations? Marketing Operations? Marketing Communications? CMO? This month, Kristin Roberts, Vice President, Product Marketing at Phreesia, joins the Revenue Rebels podcast to share strategies on...

Duration:00:24:07

Must Listen: Personal Growth Equals Sales Growth Podcast with David Kreiger

4/15/2019
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David Kreiger believes in two management techniques for his inside sales representatives: the theory of one thing and that personal growth equals sales growth. Every sales rep needs coaching, no one is ever too good not to improve and grow. But one-fits-all approaches to sales coaching is often a short-term method that is usually a long term failure. In this program, David Kreiger, president of Sales Roads reveals how he has solved the sales coaching challenge with great success by using...

Duration:00:23:17

What's Product at a Data Company?

4/10/2019
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----more---- Mark Godley invites Brett McBee-Wise, VP of Product at LeadGenius, to be his guest for the 2019 April Data Dump show. Brett has a rich history in the martech space and has spent his entire career designing, marketing, and building sales and marketing software. Mark and Brett dive into what product looks like at a data company, the importance of user experience, balancing internal systems with the customer experience and much more. If you’re in product management or looking to...

Duration:00:22:40

Tips for Bolting New Technology to Your Tech Stack - Jim Gearhart and Mark Godley Podcast

4/8/2019
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----more---- Mark Godley puts Jim Gearhart, Senior Director, Enterprise Business Applications & Development at Zendesk, in the hot seat to discuss how many component technologies are needed for sales and marketing. Jim has an abundance of knowledge, insight and strong opinions about how to build a tech stack that will actually improve ROI and the data you need to fuel it. They discuss: Jim will also share his experience as a buyer, handling endless pitches from a dizzying array of vendors...

Duration:00:24:11

Why Segmentation is Key to Building Your Customer Journey

4/3/2019
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You wouldn’t market to the CEO of a Fortune 100 company in the same way you’d market to a SMB marketing director. Why market to your customer and prospect audiences in the same way? When you prioritize segmentation, you enable your company to target the right audience with the right message at the right time, while delivering a superior experience. This month on Revenue Rebels, Rhoan Morgan sits down with Rebecca Kaufman, Director, Strategic Marketing at Phreesia to discuss the importance of...

Duration:00:25:31

3 Tactics that Winning CEOs Hide - Karen Hayward with Dan McDade Podcast

4/3/2019
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----more---- Dan McDade, SLMA guest host and board member, interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars. The interview covers three tactical areas that winners use, and loses fail to implement. Very interesting. About the Guest: About Karen Hayward Karen Hayward is a Managing Partner with Chief Outsiders, responsible for West Coast Operations. She is a results-oriented marketing, sales and...

Duration:00:27:42

Coaching reps real-time using AI is REAL

3/27/2019
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----more---- Mari Anne's guest is Chris Kontes. Chris Kontes is a co-founder and the COO of Balto Software, where he oversees all things lead generation. Since its inception in 2017, Balto has helped guide millions of phone conversations for some of the world's leading brands. Previously, Chris founded and later sold CarCrunch.com, a website that generates high-quality leads for major automotive retailers, most notably edmunds.com. Subsequently, Chris managed Sales Development at TopOPPS,...

Duration:00:29:30

How Revenue Operations Improves Customer Engagement

3/18/2019
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Getting sales and marketing teams to support revenue and business growth goals isn’t a small undertaking. It's obvious, you'd think, and yet walking the talk is more difficult. Hence, the rise of revenue operations and roles like Chief Revenue Officer, which exist to bring synergy between revenue-generating teams like marketing and sales. ----more---- This program covers: Sales and marketing operational rolesThe rapidly changing nature of sales enablementWhy customer engagement benefits...

Duration:00:21:47

B2B Data: Scarcity, Abundance to Blindness and What’s Next

3/12/2019
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----more---- Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytics, B2B vs B2C data, the role of Chief Data Officers and the revolutionary concept of “B-2-Me”. Tune in this week to hear two data gurus discuss the changes, trends and the future of data. About Mark's guest, Theresa Kushner Accomplished, Business-Centric Executive...

Duration:00:23:38

How Turn Your Customer's Pain Into Gain

3/4/2019
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----more---- Is your product or service a vitamin or a painkiller? This contrast is common metaphor among startups, but one that companies across many sizes, industries, etc. should consider. As we welcome David Priemer, Founder and Chief Sales Scientist at Cerebral Selling back to the podcast, we’ll dig in to a vitamin strategy vs. painkiller strategy and help listeners understand how to achieve success with the right approach. If you missed the previous episode with David, please listen...

Duration:00:25:38

Three Common Sales Management Denials

2/22/2019
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----more---- Join host, Mari Anne Vanella on Outstanding Outbound as she welcomes Dan Sixsmith. Sales managers are failing at an ever increasing rate (turn-over is said to average 18 months) and yet Sixsmith and Vanella contend the solutions are easy if only sales managers would open their minds. Dan Sixsmith is a well-known Consultant , Speaker, Trainer, Coach and active blogger on the topic of Sales excellence. He works with large global sales teams in addition to individual executives....

Duration:00:23:04

Tech Culture Begins with Good Employees

2/17/2019
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Mark Godley sits down with Rob Kornblum, author, former VC, and friend. Rob and Mark discuss their years in tech startups and why culture, hiring and people are the essential ingredients in a successful startup. Rob even goes so far to say that the team is more important than the product! Whoa! Join the podcast to hear from a successful author, VC, and data wonk about the skills and savvy you need to hire and succeed in the startup world.

Duration:00:22:39

Where Should The Insides Sales Team Live Within Your Organization?

2/4/2019
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Some argue marketing, some argue sales. No matter where inside sales lives, both marketing and sales play a critical part in this team’s success. Tune in to this month’s episode of Revenue Rebels as Rhoan Morgan sits down with David Priemer, Founder and Chief Sales Scientist at Cerebral Selling to discuss where inside sales fits in and how marketing and sales must bridge the gap to support this team. About Our Guest From his early days tinkering with test tubes and differential equations...

Duration:00:26:07

How a New CMO Revamped Marketing and Didn't Get Fired!

1/24/2019
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So you are a new CMO and changes from you are expected, not the least of which is a boost in revenue. In this 14 minute excerpt from the original program hear how a prominent CMO brought about the change that was needed in a 4 step process. Hear the whole program here: 4 Steps to Accelerating Company Growth Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring...

Duration:00:16:20

Why B2B sales reps must think like Entrepreneurs

1/23/2019
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Join host, Mari Anne Vanella as she welcomes Dave Farrow, Founder/CEO of Farrow Communications as he goes over why B2B sales reps must think like entrepreneurs. Dave Farrow is best known for his brain power. Listed twice in the Guinness Book of Records for Greatest Memory, Dave is an entrepreneur who mastered PR to promote his own business. Most PR professionals have a background working in television BUT have no sales or entrepreneurial experience. As for Dave, he took his skill in memory...

Duration:00:25:44

The One Thing Needed for Sales Coaching

1/15/2019
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Every sales rep needs coaching, no one is ever too good not to improve and grow. But one-fits-all approaches to sales coaching is often a short-term method that is usually a long term failure. In this program, David Kreiger, president of Sales Roads reveals how he has solved the sales coaching challenge with great success by using the “One Thing” model. About our Guest David Kreiger David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead...

Duration:00:23:18