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SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.
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Location:

Santa Margarita, CA

Description:

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

Language:

English

Contact:

3609331259


Episodes

Who Owns the Pipeline. The Creators or the Closers

4/18/2018
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Listen while you drive to Disneyland on iTunes The pipeline or sales funnel is evolving as marketing becomes more aggressive and sophisticated in the creation of not only sales leads, but qualified leads. It only takes a view of sales funnel models to see that marketing has evolved from top of the funnel suppliers to active participants in many stages of the customer journey. The question is, who owns the pipeline? The creators or the closers? Sometimes marketing is assuming both duties....

Duration:00:32:36

The Five Most Important Things Cyndi Greenglass has Learned in Business and Life

4/10/2018
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Listen while you shop for groceries on iTunes This interview is part of an on-going series to hear from successful people about what they have learned in business and life. Cyndi Greenglass, a business founder and marketing expert shares with us the 5 Most Important Things She has Learned:

Duration:00:25:19

Pipeline Ownership is a Growing Question - Dan McDade

4/9/2018
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Why It Matters: Dan McDade says, “Scoring algorithms are allowing more poor-quality leads to go to sales faster than ever before!” Of course, the salespeople own the pipeline, right? Maybe yes and maybe no. With the advent of more sophisticated CRM systems, certainly marketing automation programs and now AI, marketing is getting involved in almost every step of the pipeline. And with involvement comes a responsibility. In this program DAN McDade, CEO of PointClear talks about pipeline...

Duration:00:18:16

Does Marketing or Sales Own the Sales Pipeline?

4/3/2018
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With the advent of more sophisticated CRM systems, marketing automation software, some AI applications and years of frustration on the part of Marketing, the uncomfortable question is now being posed: Does marketing own the sales funnel, aka the sales pipeline? To answer this question, we have gone to Christopher Ryan, Founder and CEO of Fusion Marketing Partners. The answer to this question will guide both marketing and sales to better understand their role in pipeline management. About...

Duration:00:18:50

Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio

3/27/2018
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Who Owns the Pipeline? Marketing or Sales? – Matt Heinz on SLMA Live Radio Traditionally, the pipeline has been called the sales pipeline and it has been owned by the salespeople. But is this a true statement today? With the advent of new marketing automation capabilities, and artificial intelligence applications, marketing is relentlessly inserting itself deeper into the pipeline at almost every level. To answer this question, we have gone to Matt Heinz, the expert’s expert on the...

Duration:00:24:21

An Agency willing to Stand Behind the Moniker: Performance Marketing

3/19/2018
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A Definition of Performance Marketing For the past two years’ proving ROI for marketing was all the rage in every conference (as if it was suddenly new) but it surely became more popular. In this interview with one of the nominees for the SLMA’s annual 20 Women Leaders in Business, Rachel Schulties, we discuss the definition of Performance Marketing which we suspect is entrails a broader definition that just measuring ROI. About our Guest: Rachel Schulties Rachel Schulties is the...

Duration:00:24:37

What It Means to Internalize a Data First Mentality

3/14/2018
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Data is the lifeblood of all sales and marketing initiatives (or the electricity that powers them) – but we’re not referring to just any data; for this discussion, we’re talking about quality contact and account data; the data that every sales and marketing person depends on. The guest is Ned Leutz Director of new business at ZoomInfo. The host is Anna Fisher. About the Guest: Ned Leutz, Director, New Business at ZoomInfo Ned Leutz has spent the last eight years helping ZoomInfo’s...

Duration:00:20:58

The Evolution of Sales - Reflections on Many Decades in the Trenches

3/7/2018
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While sales functions have changed its evolution has been just as dramatic as its sister discipline of marketing. In this program, host Mark Godley, CEO of LeadGenuis will interview Mike D’Onofrio Chief Revenue Officer of LeanData. Mark explores with Mike why today is the best of times to be in sales and the expected future of the sales profession. The program guest host is Mark Godley. About Mike D’Onofrio Mike D’Onofrio is the Chief Revenue Officer at LeanData, where he is responsible...

Duration:00:18:58

Katie Bullard on Why DiscoverOrg is Different - 3 Minutes +

3/6/2018
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This is a 3 minute and 57 second excerpt from an intervieww with Katie Bullard, Chief Growth Officer at DiscoverORG. We asked her what makes DiscoverOrg’s approach to database management, a database platform different and this is her response. You can hear the full interview here: Do you need an Intelligence Platform?

Duration:00:03:57

5 Most Important Things Marylou Tyler has Learned in Business and Life

2/21/2018
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Author and Consultant Marylou Tyler shares the processes in her life which have served her well. She joins a list of executives that have opined on what has helped them on the pathways of life. She discusses: Download Sample Chapter of Predictable Prospecting About Marylou Tyler

Duration:00:22:10

Why CEO’s and CFO’s are still beggars when it comes to marketing ROI

2/12/2018
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Flushed with Data and Metrics: Why is it Still Hard to Prove Marketing ROI? The data is there, or at least available; that excuse for proving the ROI of marketing is dead and isn’t valid. If the Chief Financial Officer for a company is asked to show the ROI for the company, it would be impossible for him or her to simply say, “AH, we can’t do that.” So, what is it that is makes beggars out of CEO’s that want to know the ROI for marketing? Why isn’t marketing ROI a written part of every...

Duration:00:24:42

5 Things Dan McDade has Learned in Business and Life

2/12/2018
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This interviewi is part of a series we are doing to find out what makes entrepreneurs tick. We ask about the things that have made a difference in their lives. Sometimes we hear about how they run their company, sometimes the things that were important milestones in their lives. In this episode we hear Dan McDade talk about authors that made a difference and his own philosophy of management. He discusses: About Dan McDade Dan McDade founded PointClear in 1997 to help B2B c [...]

Duration:00:16:51

Sales 3.0 - What’s it all about?

1/30/2018
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This is a continuation of the interview with Jonathan Farrington from last month when the host Peter Gillett and Jonathan Farrington, CEO of Top Sales World discuss how technology is changing the way we sell. These two experts don’t always agree, but they do agree that changes are tsunami-like with few sales or marketing people aware of what’s coming. No it isn‘t business as usual. About Jonathan Farrington

Duration:00:24:47

Why Account Planning Delivers Outsized Revenue Results

1/24/2018
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Account planning is undoubtedly successful in the companies that employ it but its success depends on changes in attitude and processes that salespeople seem to loath. While the results are invariably stunning, but the adoption in the short term is sometimes slow and in the long term difficult to sustain. In this interview multiple book author and Mark Donnolo discusses his recent book,Essential Account Planning How to create a strategic account structureHow to over-come initial...

Duration:00:26:42

How Jill Konrath Reframes Problems

1/21/2018
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In this 2 minute and 16 second segment from her interview on the Five Most Important Things She has Learned in Busienss and Life, Jill Konrath talks about how she redefines a problem by turning it into a challenge. This is number three of five extracted from her interview “The Most Important Things Jill Konrath has learned in business and life.” Hear the full interview here. Konrath’s sincerity comes through in this heartfelt advice. The full interview contains: —-more—-

Duration:00:02:25

Does your Martech Stack up?

1/17/2018
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Tips and tricks from the field, Rhoan Morgan, your host and CEO of DemandLab chats with Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP. —-more—- With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or that they’re using an average of 91 technology systems to support their marketing strategies. In this program, DemandLab CEO Rhoan Morgan interviews Delinda Tinkey, Sr. Sales and Marketing...

Duration:00:21:39

5 Most Important Things Jeanne Hopkins has Learned in Business and Life

12/20/2017
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This interview is part of an on-going series that asks executives to share the lessons they have learned in business and life. More from Hopkins:—-more—-

Duration:00:20:51

Marketing Intelligence Software: How it Improves Marketing ROI

12/19/2017
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Marketing Intelligence and software may be the rage right now, which isn’t a surprise for anyone in the —-more—-database business, and yet few companies have stepped forward with hardcore proof of how MI and its application with accurate data sets is improving the life of the salesperson. Fewer still are able to claim how it improves the ROI for marketing. In this interview with Katie Bullard, Chief Growth Office at DiscoverORG, Bullard shows exactly how a marketing intelligence platform...

Duration:00:23:48

Hear Jill Konrath in 1 minute and 15 seconds Reveal a Defining Moment in Sales

12/16/2017
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In one minute and 15 seconds Jill Konrath talks about a defining moment in her early sales career that put her on a life-time pursuit of serving the customer well. This is number three of five extracted from her interview “The Most Important Things Jill Konrath has learned in business and life.” Hear the full interview here. Konrath’s sincerity comes through in this heartfelt advice. The full interview contains: —-more—- [...]

Duration:00:01:16

How Companies Are Using Databases to Improve Sales & Marketing Productivity

12/12/2017
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The competitive edge of success for B2B and B2C marketing and sales departments today is undoubtedly —-more—-the databases the company uses, maintains and accesses. It isn’t an understatement to say it’s all about the database. Good databases save marketing budgets, increase salespeople’s measurable productivity and lower the cost of customer acquisition. Our guest to discuss how this is accomplished is Anna Fisher, Senior Director of Marketing at ZoomInfo. Anna, who has been voted the...

Duration:00:27:12

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