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SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.
More Information

Location:

Santa Margarita, CA

Description:

SLMA Radio offers interviews with industry leaders from B2B and B2C companies including CRM, Marketing Automation, Email Marketing Software and Lead Generation experts.

Language:

English

Contact:

3609331259


Episodes

How to Accelerate Company Growth Strategically (Part 2)

12/5/2018
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Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re excited to welcome Darryl Praill, Chief Marketing Officer at VanillaSoft back to the podcast. ----more---- Did you catch last month’s episode? Well, we’re back with part 2 as Darryl details the last 2 steps in his 4-step approach to strategically growing VanillaSoft in just over a year. Darryl and host, Rhoan Morgan...

Duration:00:24:13

What Sales Leadership is in Denial About

11/28/2018
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Join host, Mari Anne Vanella on Outstanding Outbound as she welcomes Dan Sixsmith. Dan Sixsmith is a well-known Consultant , Speaker, Trainer, Coach and active blogger on the topic of Sales excellence. He works with large global sales teams in addition to individual executives. Recently, he joined the Board and serves as CMO of a non profit organization dedicated to protecting teens from substance abuse and speaks frequently on the subject.

Duration:00:25:01

Does Revenue Ops Affect Alignment? Of course!

11/21/2018
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Growth and revenue are common themes for all companies. Getting all teams onboard to support revenue and business growth goals isn’t a small undertaking. Hence, the rise of revenue operations and roles like Chief Revenue Officer, which exist to bring synergy between revenue-generating teams like marketing and sales. ----more---- This episode of Revenue Rebels examines the role of revenue operations in advancing marketing and sales alignment and explores the impact of this effort across...

Duration:00:21:36

Ready, Set, Grow! with guest, Greg Stock, CEO - Zenoss

11/12/2018
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Host, Laura Patterson interviews Greg Stock, CEO, Zenoss for her monthly program: Ready, Set, Grow! ----more---- Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. About Greg Stock: Four-time software CEO Greg Stock is known for developing award-winning software...

Duration:00:21:52

Advice: Why Process Drives Organic Growth - Marc Hafner of Revionics

11/7/2018
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Host, Laura Patterson interviews Marc Hafner, CEO/Chairman, Revionics for her monthly program: Ready, Set, Grow! Hafner and host Laura Patterson discuss the four basic needs and benefits of organic growth. ----more---- Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters”...

Duration:00:23:47

A Deep Dive into a Self-Funded Start Up with Maria Grineva

11/5/2018
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For the November 2018 episode of Data Dump, Mark Godley, CEO of LeadGenius, chats with Maria Grineva, CEO and Co-Founder at Orb Intelligence, about her experiences as a serial entrepreneur in the data space over the last decade. What sets Maria apart from the pack is that she has built her companies without venture capital funds. ----more---- This has allowed Maria to create companies at her own pace, grow organically and create products that she and her team have complete control over....

Duration:00:23:24

Failure of Salespeople is Self-Imposed by Companies

11/2/2018
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Andy Paul, author and founder of the Sales House says that the sales profession is in a self-imposed crisis. Companies spend freely to hire salespeople only to find them fail and then they simply fire them and hire more like them. ----more---- Seldom does a company look into the reasons for the expensive turn-over. They certainly don’t examine their own on-boarding and training processes. Sales managers are often to blame for hiring glib people who don’t have the skills to sell, but no one...

Duration:00:25:50

4 Steps to Accelerating Company Growth

10/31/2018
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Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach and this month we’re featuring Darryl Praill, Chief Marketing Officer at VanillaSoft. ----more---- Since joining the VanillaSoft team a year ago, Darryl has transformed the sales and marketing process and increased lead flow by launching an inbound marketing strategy and an aggressive digital marketing program supported by a strong sales and...

Duration:00:29:06

Where AI Fits into the Big Picture of Sales

10/23/2018
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Outstanding Outbound host, Mari Anne Vanella welcomes Joe Brown, SVP Worldwide Sales at kare, an AI company. They’ll discuss tools and methods that can help conversations become more complex and empower reps to have more access to information to progress the sales cycle further on discussions in real-time. ----more---- About our guest, Joe Brown: Joe is a visionary, results-oriented technology leader with a wealth of experience building profitable high growth SaaS and eCommerce...

Duration:00:28:16

3 Demands of a Growth Culture - Dave Sikora Podcast with Laura Patterson

10/22/2018
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Host, Laura Patterson interviews Dave Sikora, CEO, Altr for her monthly program: Ready, Set, Grow! ----more---- Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. They discuss: About Dave Sikora A software industry veteran, Dave has previously served as CEO of...

Duration:00:24:40

4 Cultural Values A Company Needs to Compete – Kevin Jones with Laura Patterson 22 Min. Podcast

10/15/2018
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Host, Laura Patterson interviews Kevin Jones, Founder and Former CEO Anovia for her monthly program: Ready, Set, Grow! ----more---- Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. About our guest, Kevin Jones: Kevin Jones is all about driving growth through...

Duration:00:23:28

Becky Taylor, COO, SensorRX on Ready, Set, Grow! with host, Laura Patterson

10/15/2018
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This week, host, Laura Patterson interviews Beck Taylor, COO, SensorRX for her monthly program: Ready, Set, Grow! ----more---- Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. About our guest, Becky Taylor Rebecca (Becky) Taylor is a senior level executive...

Duration:00:24:35

How to Get Marketing and Sales to Work Together - Michael Sala

10/13/2018
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Listen on iTunes while you visit Woods Coffee Marketing and sales have changed. How we connect, work together, and support corporate goals has changed. Anyone still doing things ‘how it’s always been done’ will soon be eating the competition’s dust. This podcast explores the intersection of marketing and sales and how a strong partnership between these two crucial functions supports organizational goals of internal alignment, external engagement, and corporate growth.----more---- In...

Duration:00:27:12

A Different Kind of Data Buyer: Private Equity Investing in Data Companies

10/9/2018
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Listen on iTunes while you shop Amazon This month’s Data Dump Podcast spotlight’s a different kind of data buyer - a buyer of data companies. Mark Godley, Data Dump Host & CEO of LeadGenius, chats with Jason Mironov, Principal TA Associates, about the role that private equity investments play in the data world. ----more---- Jason eloquently explains how private equity and VC funding companies differ in focus and how TA Associates helps companies maintain self-sufficiency, grow profits...

Duration:00:27:01

Funnel Radio Channel Programs for Sept 27 2018: Five Programs hosted by Praill, Vanella, Peterson, Heinz and Silverman

10/9/2018
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These are the programs for the Funnel Radio Channel broadcast of Sept 27th. Listen to the entire moring or choose the individual programs below: ----more---- 9:00 INSIDE Inside Sales with host, Darryl Praill @vanillasoft @ohpinion8ted Guest: Steve Burton, Head of Sales and Training, The Point Company Topic: Do you understand why you are prospecting? https://goo.gl/ZqaGi5 Are you prospecting because it’s your job? Is there another reason you prospect? Simply stated - do you...

Duration:01:58:02

An Entirely New Way to Write a Book - JT McCormick on Ready Set Grow

10/8/2018
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Host, Laura Patterson interviews JT McCormick, CEO/President of Book in a Box for her new monthly program: Ready, Set, Grow! ----more---- Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. "JT McCormick is currently the President and CEO of Book In A Box, a...

Duration:00:21:54

How Ziggy Shanklin Organically Grew his company White Cloud

10/2/2018
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Host, Laura Patterson interviews Ziggy Shanklin, CEO and Founder of White Cloud Security, Inc. for: Ready, Set, Grow! ----more---- Shanklin grew his company organically with good people, good management and an agressive posture. Ready, Set, Grow! provides a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this...

Duration:00:24:40

The Role of Product Marketing in Supporting the Sales Process

10/1/2018
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Product marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement. ----more---- This month, Kristin Roberts, Vice President, Product Marketing at Phreesia, joins the Revenue Rebels podcast to share strategies on how product marketing can and should deliver value internally and externally. Tune in to find out: How product marketing supports sales enablement Product...

Duration:00:24:07

How Variables in Selecting a TM Service Drives Price

9/25/2018
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Host Jim Obermayer interviewed Debra da Costa, president of Direct Marketing Partners ands they tackled the difficult subject of choosing a "Contact Center" that is as measurable as your own staff. ----more---- They discuss how to access a company, pricing, and pricing models: Ms. Da Costa demystifies the complex contact center business of finding the right company to partner with for sales and marketing lead generation/qualification/sales programs. About Debra da Costa Debra da...

Duration:00:42:23

The REAL Alignment Between Sales and Marketing in B2B - Diane Updyke

9/25/2018
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Learn how modern sales teams operate effectively using tools, automation, and critical thinking to build pipeline and get deals across the line. Diane Updyke works with some of the top names in tech helping them streamline sales and revenue attainment in the B2B landscape. She comes from a history of engaging marketers with the right solutions to automate and acquire customers. At Eloqua and Crowd Factory/Marketo, as the VP Sales, she successfully led a sales team through significant growth...