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Sales Lead Dog Podcast

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”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.

Location:

United States

Description:

”Unless you are the lead dog, your view never changes.” On the Sales Lead Dog podcast, CRM technology and sales process expert Christopher Smith talks with exceptional sales leaders that have separated themselves from the rest and achieved a sales leadership role in their organization. Hear what they did to become the alpha, lead their pack, and how they leverage CRM technology to drive sales for their organization. If your goal is to rise higher in your sales career or you currently are the alpha, this podcast gives you useful insight on how the best-of-the-best achieve success with their team and CRM technology.

Twitter:

@empellorcrm

Language:

English

Contact:

303-482-2909


Episodes
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Marek Wasilewski: Transforming Challenges into Triumphs

9/2/2025
We had the privilege of sitting down with Marek Wasilewski, the dynamic Vice President of Sales for Americas and Latin America at Extreme Networks, to uncover the secrets behind his remarkable journey from aspiring fashion designer to sales powerhouse. Marek's story is a captivating narrative of ambition, resilience, and mentorship, painting a picture of how early experiences in selling timeshares and novelty memberships shaped his career. He shares invaluable lessons on how tough sales environments can be transformative, providing the backbone needed to succeed. Marek's tale is not just about climbing the career ladder but about sculpting one's character in the process and turning challenges into stepping stones. We also explore the TEAM framework, a game-changing strategy Marek developed to revitalize underperforming business units, showcasing the power of communication as a cornerstone of success. The conversation takes a futuristic turn as we dissect the impact of AI on sales, with frameworks like BANT, CHAMP, and MEDDIC offering foundational guidance in this evolving landscape. Marek offers insights into the philosophical dimensions of AI advancements, pondering their broader implications on the sales field. With AI's rapid evolution, epitomized by tools like ChatGPT-5, Marek's forward-thinking perspective challenges us to envision a transformed future where adaptability and team alignment become the keys to thriving in sales. Marek Wasilewski is a globally accomplished Revenue Leader with over two decades of experience leading high-performance teams and scaling multi-million-dollar growth across enterprise, SaaS, cloud, and service provider markets. From driving 28% growth in a major LATAM region to taking enterprise revenue from $0 to $5M in just 12 months, Marek has consistently delivered transformative results at scale. Currently based in Austin, Texas, Marek brings a powerful mix of boardroom credibility and field-tested resilience. He’s the creator of the T.E.A.M. Leadership Framework—Talk, Evaluate, Action, Mentor—designed to inspire performance and build trust across global teams. His leadership ethos? “Business is like cycling—every climb builds strength, and success comes from preparation, endurance, and shared effort.” Named to CRN’s Channel Chief list and a multi-time President’s Club and Chairman’s Inner Circle winner, Marek has held executive roles with some of the largest companies, leading teams across the Americas, EMEA, and APAC. His expertise spans GTM strategy, recurring revenue models, AI-driven sales transformation, and customer-centric execution. When he’s not leading global sales strategy, you’ll find him on two wheels—contributing to Dallas-based cycling charity events and recharging through endurance sports that mirror his leadership style: focused, resilient, and purpose-driven. Quotes: Nobody grows up saying I want to be a salesman. I left school wanting to be a fashion designer, but sales found me, and it turned out to be my true passion." "Selling timeshares and novelty memberships taught me resilience. It's about understanding that you're one call away from success and learning to deal with rejection." "Effective communication is the cornerstone of success. Over-communicating both internally and externally can transform underperforming business units." "The TEAM framework is built on four principles: Talk, Evaluate, Act, and Mentor. It's about creating a consistent and disciplined approach to revitalizing teams." Links: Marek’s LinkedIn - https://www.linkedin.com/in/mwasil/ Extreme Networks - https://www.extremenetworks.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Duration:00:38:22

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Drew Regan: The End-to-End AI Playbook for Sales Leaders

8/18/2025
Unlock the secrets to revolutionizing your sales strategy with the power of AI! Join us as we sit down with Drew Regan, Global Leader, CRM Modernization & AI Solutions at Microsoft, who brings fresh insights from his recent move from Salesforce. Discover how AI is not just a buzzword but the backbone of a seamless, efficient work environment, helping businesses consolidate data and obliterate silos. With Microsoft's cutting-edge applications like Azure, Outlook, and Dynamics, you'll learn how to harness AI for dynamic, streamlined processes that transform mundane tasks into strategic opportunities. Say goodbye to the drudgery of manual data entry and hello to a new era of CRM efficiency. We tackle the common frustrations of sales professionals burdened by traditional CRM systems and unveil how AI and automation, through platforms like Microsoft's Dynamics 365 and Salesforce, are game changers. Imagine freeing up valuable time to focus on building customer relationships instead of logging information. Our conversation underscores the value of a unified platform that eliminates complexity and boosts productivity, all while keeping the focus on what truly matters—driving business success through meaningful customer interactions. As we explore the future of AI in sales, witness firsthand the immense potential of AI-driven tools like Microsoft's Copilot and Dynamics. These technologies drastically cut down the time and effort needed for tasks like preparing QBR presentations, empowering sales teams to prioritize strategic deals. From enhancing decision-making with precise data analytics to automating routine tasks, AI is reshaping modern business practices. You'll hear real-world examples of how AI optimizes field service operations and meeting preparations, paving the way for a more productive and successful future. Don't miss out on learning how AI is not just a tool but a strategic partner in revolutionizing your sales processes. Drew Regan is a Global Leader and Principal Business Program Manager based in Charleston, South Carolina, guiding organizations of all sizes to modernize CRM with an AI-first approach across all stakeholders. With a strategic mindset and passion for innovation, Drew helps businesses transform with speed to stay ahead of the competition and drive measurable impact by deploying productivity and automation across their entire operation. As a strategic and trusted partner, Drew leads customers through the AI-driven shift from legacy CRM systems to modern, intelligent enterprise platforms, enabling smarter engagement and scalable growth. His programmatic approach, collaborative leadership, and results-oriented mindset empower teams and customers to thrive in today’s dynamic digital landscape. Quotes: "AI isn't just a buzzword—it's becoming the backbone of a seamless and efficient work environment, helping businesses obliterate silos and consolidate data." "With Microsoft's cutting-edge applications like Azure, Outlook, and Dynamics, AI is transforming mundane tasks into strategic opportunities, paving the way for modern sales success." "Say goodbye to the drudgery of manual data entry and hello to a new era of CRM efficiency where AI and automation become game changers." "The true power of AI lies in its ability to automate routine tasks, allowing sales teams to focus on what truly matters—building meaningful customer relationships and driving business success." Links: Drew’s LinkedIn - https://www.linkedin.com/in/drew-regan-01272b7/ Microsoft - https://www.microsoft.com/en-us/ Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Duration:00:42:59

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Nicolas Restrepo: Rejection and Resilience

7/28/2025
Nicolas Restrepo, the Senior VP of Sales at World Emblem, joins us to share his remarkable journey from aspiring lawyer to sales leader. As the largest emblem manufacturer and garment decorator, World Emblem offers a unique perspective on current economic trends, serving as a barometer through its work with uniforms and personalized consumer items. Nic uncovers his personal path in sales, emphasizing the power of curiosity, connection, and authenticity. We explore the latest customization trends, juxtaposing sleek metallic designs with nostalgic chenille styles, as Nic illustrates the importance of listening and humility in forging genuine sales relationships. Transitioning into leadership roles presents its own set of challenges and opportunities, and Nic is candid about both. The episode delves into the nuances of guiding new talent and the invigorating energy it brings. While embracing the process and maintaining persistence, Nic underscores the importance of overcoming personal ego and allowing others to shine. For those aspiring to leadership positions, the focus should be on fostering others' success and recognizing talent, all while appreciating the often repetitive yet rewarding behind-the-scenes work necessary for nurturing a thriving team. Drawing inspiration from the former CEO of Ford, who revolutionized company culture with transparency and vulnerability, we explore transformative leadership strategies. Open communication and a red-yellow-green project status system are central to this discussion, promoting the value of setting ambitious goals and stepping outside comfort zones. We also explore the critical role of CRM systems in sales success, likening their use to a well-coordinated sports team where everyone knows their role. By making CRM data both accessible and actionable, sales teams can achieve optimal performance and make meaningful client connections. Finally, we extend an invitation to join the Sales Lead Dog Pack and explore our expansive content library, available across various platforms to keep you engaged and informed. Nicolas Restrepo is the Senior Vice President of Sales at World Emblem, one of the world’s leading suppliers of high-quality custom apparel decorations. He is passionate about lifelong learning, achieving goals through teamwork, and leaving a lasting legacy in the textile manufacturing industry. Quotes: "In sales, the power of curiosity, connection, and authenticity can truly unlock success." "Transitioning into leadership means overcoming personal ego and letting others shine." "Effective leadership requires setting ambitious goals and stepping out of your comfort zone." "A well-coordinated sales team is like a sports team—everyone needs to know their role for optimal performance." Links: Nic’s LinkedIn: https://www.linkedin.com/in/nicolas-nic-restrepo/ World Emblem: https://www.worldemblem.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Duration:00:39:14

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John Donnelly: Lessons from Climbing Mountains and Managing Teams

7/21/2025
John Donnelly, Executive Director of Sales for Service First Mortgage, graces our latest episode with his wealth of experience in the ever-evolving mortgage lending industry. Known for his innovative approach and competitive edge, John discusses the pressing challenges of a market fraught with decreased demand and intense competition. He shares his unique strategies for success, from collaborating with realtors and builders to offering educational classes and special rate promotions. John's journey, which began with a passion for sales in his high school years, is a testament to the power of constant learning and effective listening. Leadership is not without its hurdles, and John opens up about the tough decisions that come with the territory. From the initial hesitation to let go of employees who aren't a perfect fit, to the rewarding aspects of recruitment and securing deals, our conversation brings to light the complexities of building a successful team. John’s personal narrative of leadership and resilience is further illustrated by his commitment to climbing Mount Kilimanjaro, driven by inspiration from the book "The 12-Hour Walk". This endeavor reflects his dedication to pushing boundaries and embracing personal growth through formidable challenges. We also dive into the crucial role of Customer Relationship Management (CRM) systems in business success. John shares insights on overcoming the common hurdles of CRM adoption by leveraging the expertise of power users and fostering an environment of open communication. By starting small and encouraging collaboration, businesses can unlock the full potential of their CRM systems. Tune in to absorb these invaluable insights and connect with John and Service First Mortgage on LinkedIn for ongoing conversations on maximizing sales success and CRM engagement. John Donnelly serves as the Executive Director of Sales at Service First Mortgage, a company dedicated to community enrichment and financial empowerment. Passionate about leadership development, John focuses on fostering growth and achievement through speed, service, and synergy. He believes success stems from strong leadership, a growth mindset, and partnering with organizations that deliver excellence. Committed to making a lasting impact, John strives to be an influential leader in both the professional and personal lives of his team. Quotes: "In today's competitive mortgage market, innovation and hustle are not just strategies; they're necessities." "Leadership isn't just about making decisions; it's about making the right decisions, even when they're tough." "The journey from passion to success in sales is paved with constant learning and the courage to listen." "Climbing Mount Kilimanjaro taught me that leadership and resilience often require taking one step at a time, no matter how daunting the path." Links: John’s LinkedIn - https://www.linkedin.com/in/thejohndonnelly/ Service First Mortgage - https://playbig.mortgage/ Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Duration:00:37:29

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Bill Berger: From Marine to Sales Leader

7/7/2025
Bill Berger, Executive Director of Fairbanks Morse Defense, joins us to reveal the transformation of his historic company into a powerhouse supplier for the Navy and Coast Guard. With a foundation laid during his time as a Marine Corps officer, Bill shares his mission-driven approach and the pivotal role adaptability has played in his journey. His story is a testament to the power of people skills in both sales and leadership, emphasizing the need to genuinely understand the needs of your team and customers. Bill's transition from the Marine Corps to sales was sparked by personal circumstances, and he details how an early passion for technology, inspired by his father, has shaped his career in meaningful ways. For those aiming to build a successful sales team, Bill's experiences are an invaluable resource. He recounts lessons learned from the telecom industry's boom and stresses the long-term strategies that are crucial for sustained growth. The conversation navigates the complexities of selling to the Department of Defense, underscoring the importance of patience and a long-term vision. Bill shares insights into effective hiring practices, highlighting how qualities like patience and a methodical approach can sometimes outweigh direct experience, demonstrated by a recent successful hire from a shipyard. Listeners looking to enhance their leadership capabilities will find Bill's insights particularly beneficial. He delves into the importance of empathy, resilience, and the ability to learn from setbacks, using his own experiences as a guide. Bill’s transition back to a frontline sales role showcases the power of openness and honest communication with leadership. Additionally, he provides practical advice on optimizing CRM systems, ensuring they become powerful tools for integration and efficiency. This episode is packed with wisdom for aspiring sales leaders eager to refine their skills and drive their teams toward success. Bill serves as the Executive Director, Strategic Accounts for Fairbanks Morse Defense (FMD). In this role, Bill acts as the enterprise primary contact for the Huntington Industries Inc companies. Bill is responsible for all opportunities and activity within Newport News Shipbuilding (NNS), Ingalls Shipbuilding and Mission Technologies for all ten business units of FMD and is the FMD executive team’s representative to senior management team at these customers. Bill also manages FMD’s Data Analytics/Programs team. Prior to this position, Bill has been a Vice President of Sales & Marketing at Ward Leonard CT LLC and Ultra Electronics’ TCS and DNE business units. He has over 29 years of experience in selling technology solutions to the Department of Defense, Telcos and commercial businesses. Bill is a past president of the Marine Machinery Association, as well as being active in the Aircraft Carrier Industrial Base Coalition and Submarine Industrial Base Council. Bill has a MS in Organizational Leadership from Quinnipiac University and a BA in Mathematics from the College of the Holy Cross. Bill is a veteran of the US Marine Corps and served in Operations Desert Shield and Desert Storm as a Communications Officer with 1st BN, 3rd Marines. Bill and his wife Meredith reside in Newport News, VA and have two adult children, Gabrielle and Cameron. Quotes: "In sales and leadership, it's not just about closing deals—it's about understanding and meeting the needs of both your team and your customers." "The transition from the Marine Corps to sales was driven by personal circumstances, but it taught me the power of adaptability and resilience." "When selling to the Department of Defense, patience and a long-term vision are not just virtues; they are necessities." "Effective leadership is rooted in empathy, resilience, and the ability to learn from setbacks." Links: Bill’s LinkedIn - https://www.linkedin.com/in/bill-berger-5458826/ Fairbanks Morse Defense -...

Duration:00:39:39

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Art Fromm: Making SEAMless Sales

6/30/2025
Art Fromm, a mechanical engineer turned sales transformation maven, joins us for an enlightening conversation on Sales Lead Dog. Art shares remarkable insights from his journey and his book "Making Seamless Sales," revealing the magic of fusing customer-centric strategies with a robust collaboration between sales engineers and account managers. Discover how his innovative Sales Opportunity Snapshot aligns sales processes with buying behaviors to nurture enduring client relationships, especially within the SaaS and B2B landscapes. His approach illuminates the path from traditional sales techniques to cultivating long-term success by truly understanding and prioritizing customer needs. Unravel the synergy between pre-sales and sales functions as we explore the hidden potential that resides in their integration. Art explains how bridging this gap can dramatically enhance win rates, transforming sales from a linear progression to a dynamic, continuous cycle. This episode emphasizes the vital role of client success right from the beginning, and how aligning sales with marketing through effective CRM systems can solidify lasting customer relationships. By adopting a unified pre-sales and sales strategy, companies are not just selling a product but ensuring holistic solution enablement that meets and exceeds client expectations. Our conversation also ventures into the nuanced realm of sales compensation, particularly in the SaaS and consumption-based sectors. Art advocates for rewarding sales teams based on total contract value and client usage, rather than just initial sales. We tackle the challenges of CRM adoption, underscoring the importance of comprehensive training and impeccable data management. It's through effective communication, continuous process improvement, and a steadfast commitment to client success that businesses can achieve sustainable growth. Join us as we uncover how optimizing sales strategies and fostering collaboration leads to a thriving business environment. Art helps B2B sales teams boost revenue, win rates, margins, and client satisfaction through his SEAMless Sales® System—offered via speaking engagements, workshops, tools, and his new book Making SEAMless Sales. With 25 years in presales and sales enablement, and two decades in end-user, sales, and leadership roles, Art brings deep experience to every engagement. After starting in engineering, he shifted into enterprise software, rising through presales and sales leadership before launching his own sales enablement firm in 2004. Since 2009, Art has led global sales transformation initiatives, including a program that drove a 22% increase in bookings and a 16-point win rate jump for a major electronics manufacturer—who remains a client to this day. Based in Pittsburgh, PA, Art enjoys family time, travel, and hands-on projects when he's not helping sales teams achieve lasting results. Quotes: "The magic of sales success lies in truly understanding and prioritizing customer needs. It's not about pushing a product; it's about crafting solutions that lead to happy, successful clients." "Bridging the gap between pre-sales and sales functions can unlock untapped potential, transforming sales from a linear progression into a dynamic, continuous cycle." "Aligning sales with marketing through effective CRM systems ensures that companies aren't just selling a product, but enabling holistic solutions that exceed client expectations." "Sales teams should be rewarded based on total contract value and client usage over time, not just the initial sale. It's about commitment to consume, not just closing the deal." Links: Email: info@teamsalesdevelopment.com LinkedIn: https://www.linkedin.com/in/artfromm Published Book: https://teamsalesdevelopment.com/making-seamless-sales-book/ Articles and Events: https://teamsalesdevelopment.com/articles-and-events/ Website: https://www.teamsalesdevelopment.com Facebook:...

Duration:00:39:37

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Doug C. Brown: CEO Sales Strategies

6/23/2025
Doug C. Brown, CEO of CEO Sales Strategies, joins us for a captivating exploration into the world of sales optimization and scalable revenue. With his roots in sales beginning at his father's business, Doug has transformed into a visionary leader in sales strategies. In our discussion, Doug unveils the core principles of CEO Sales Strategies, stressing the necessity of a structured and systematic approach to secure predictable revenue streams. As we navigate the common hurdles businesses face, like setting clear goals and identifying right-fit buyers, Doug shares his invaluable perspective on the evolving role of AI in sales processes. He emphasizes the human aspect of selling, the importance of customer care, and how a structured sales process can be a game-changer. Our conversation also highlights the vital importance of business clarity and metrics in sustaining growth and avoiding chaos. Doug delves into how unmanaged growth can lead to business implosion and shares personal anecdotes, including a profound story about congenital hip dysplasia, underscoring the urgency of addressing root issues early. By examining micro measurements and uncovering hidden issues, Doug illustrates that real improvement calls for dedication and deep understanding, not just superficial fixes. Whether you're a seasoned sales veteran or new to the field, this episode is packed with actionable insights and strategies to enhance your sales success and business outcomes. Doug C. Brown, CEO of CEO Sales Strategies, is a renowned Sales Revenue and Profit Growth Expert. He is the creator of a predictable, reliable, measurable, math-based model for sales revenue growth. Using this system, Doug helps businesses and independent business professionals dramatically increase their sales. Doug has served as the independent President of Sales and Training for Tony Robbins and Chet Holmes, achieving a 143% increase in close rates and a 4150% sales boost in six months. He has built over 35 businesses, generating over $900 million in sales for himself and his clients. His expertise has benefited companies like Intuit, CBS Television, Procter & Gamble, and thousands of other businesses. He has earned Top Sales Professional Awards and led high-performance teams. Doug's latest venture, Vibitno, is a revolutionary sales automation software designed to increase sales revenue by enhancing follow-up efficiency, boosting client retention, and increasing sales productivity. For four decades, Doug has shared his knowledge to help others achieve extraordinary sales growth through simple, effective steps. Quotes: "Predictable sales revenue growth starts with clarity. Without it, chaos will eventually consume your business." "Selling is human. It's about solving a problem, gaining an opportunity, or achieving a goal, not just pushing a product." "If you want to make more sales, you need a process. It's like a dance—without a rhythm, you'll step on your partner's toes." "The key to scalable revenue is understanding your numbers. Wishful thinking won't hit your targets; clear metrics will." Links: Website (CEO Sales Strategies): https://ceosalesstrategies.com/ Vibitno: https://vibitno.com/ Facebook: https://www.facebook.com/Dougcbrown123/ LinkedIn: https://www.linkedin.com/in/dougbrown123/ Instagram: https://www.instagram.com/dougcbrown_/ CEO Sales Strategies LinkedIn: https://www.linkedin.com/company/ceosalesstrategies Follow-Up Masterclass: http://ceosalesstrategies.com/stoptheleak Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.

Duration:00:39:17

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Laura Kay Sheely: The 52 Mindset

6/16/2025
Laura Kay Shealy, the dynamic Senior Vice President and National Sales Manager for Watermark TPO, shares her unique insights on the revolutionary shifts in the mortgage industry. From her humble beginnings in the Midwest, where 4-H honed her organizational and communication skills, to her strategic "52 mindset" approach, Laura's journey is a testament to resilience and goal-setting. Learn how a weekly focus on singular objectives not only enhances productivity but also garners national recognition, as Laura unveils her personal formula for success amidst industry changes fueled by technology and AI. Leadership and team culture take center stage as Laura candidly discusses the transformation of her leadership style from a directive approach to one of empowerment and collaboration. She recounts her path to understanding that true leadership involves nurturing a supportive, diverse team where individuals feel valued beyond financial rewards. This exploration of team dynamics underscores the profound impact of fostering a culture of connection, care, and diversity, highlighting how such an environment propels long-term success and unwavering commitment. Lastly, the episode unpacks the unexpected benefits of venturing beyond traditional career paths, emphasizing the transformative power of networking and CRM systems. Laura recounts the surprising rewards of starting a podcast and how her network catalyzed her professional growth. Despite initial resistance, her embrace of CRM systems demonstrates their vital role in organizing and enhancing sales activities. Through meaningful connections and an open mind to new experiences, Laura's journey reveals the profound impact of building relationships both personally and professionally. Laura Kay Sheely is one of the most dynamic and influential emerging leaders in the mortgage industry today. She is the Amazon Best-Selling Author of The 52 Mindset, a recipient of the prestigious 40 Under 40 award in finance, and was named a 2020 Woman with Vision for her trailblazing impact on the industry. Her highly anticipated second book, Career Quake, is set for release in September, promising to empower professionals navigating today’s rapidly evolving landscape. As CEO of The 52 Academy, Laura Kay mentors' business leaders and sales professionals nationwide through her innovative, week-by-week approach to personal transformation and strategic networking. In addition to leading at the academy, she continues to shape the mortgage industry in her role as Senior Vice President of National Sales at Watermark TPO. A gifted educator and powerful speaker, Laura Kay contributes to the future of the sales industry by teaching professionals across the country how to deepen connections to drive revenue growth. Her insights on sales, networking, and business development continue to inspire and elevate professionals at every stage of their careers. Quotes: "In the fast-evolving mortgage industry, resilience and goal-setting are your compass—my '52 mindset' approach ensures each week is a step toward national recognition." "True leadership isn't about wielding power; it's about empowering your team and fostering a culture of connection and diversity." "The most rewarding part of my journey has been venturing beyond traditional career paths—networking and CRM systems have transformed my professional growth." "Building a successful team is like creating a balanced ecosystem—it's not just about skills, but also about diverse personalities and shared values." Links: Buy the Book on Amazon or Audible:...

Duration:00:37:52

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Naomi Brezi: Leadership Lessons from a Trailblazer

6/9/2025
Naomi Brezi, a trailblazing leader in sales, brings her pioneering spirit and profound insights to the Sales Lead Dog Podcast. Known for her remarkable ability to transform underperforming territories into global leaders, Naomi's journey is one of ambition, resilience, and the relentless pursuit of excellence. Her story is both inspiring and instructive, especially as she recounts her courageous decision to step back from a high-profile role to achieve work-life balance, ultimately setting a powerful example for her daughter. Listeners will be captivated by her narrative of overcoming industry challenges and emerging as a top salesperson, as she shares the valuable lessons she's learned along the way. The podcast further explores the nuanced landscape of career expectations versus reality, particularly for women in male-dominated sectors. Naomi offers an eye-opening account of her early career in New York City's finance industry, where she transitioned from a transactional role to a leadership position without formal training. She candidly discusses the obstacles she faced managing more seasoned teams and navigating a culture of prevalent misogyny. Her insightful reflections on these formative experiences reveal how they shaped her leadership style and fueled her passion for empowering women in sales leadership roles. Naomi also delves into the evolving dynamics of workplace culture and the critical role of transparent leadership in talent development. Her anecdotes underscore the importance of nurturing environments where team members can thrive, and she emphasizes the need for diversity, representation, and mentorship to support women in sales and leadership positions. The conversation touches on the transformative power of CRM systems and AI in modern sales processes, offering a glimpse into the future of the industry. Packed with meaningful insights on leadership, personal growth, and the human side of sales, this episode is a must-listen for anyone aiming to excel in the world of sales. Naomi Brezi is a confident and innovative executive leader with over 15 years of C-suite experience delivering exponential growth, operational efficiency, and commercial transformation across Learning & Development, Higher Education, EdTech, and B2B sectors. Known as a transformational catalyst, Naomi has led high-impact turnarounds and market expansions, driving multi-million-dollar revenue gains and spearheading go-to-market strategies from the ground up. A hands-on, people-first leader, Naomi has managed teams of over 120 and holds a track record of unlocking hidden talent to build high-performing, results-driven organizations. Her strategic and operational execution has led to exceptional YoY revenue and operational efficiency. Naomi is equally adept at board engagement and investor communication, often securing buy-in for bold initiatives that generate lasting value. Her strengths lie in cross-functional alignment, client-centric innovation, and data-driven decision-making, consistently improving sales conversion rates, client retention, and profitability. Naomi is also an active board member, committed to advancing women in leadership and mentoring the next generation of revenue leaders. Quotes: "I've always believed in the power of grit and determination. It's about getting back up every time you fall and pushing forward with a positive mindset." "Navigating a male-dominated industry taught me invaluable lessons in leadership and resilience, which have shaped who I am today." "It's crucial to foster an environment where everyone on the team feels they can thrive and grow. Transparent leadership plays a key role in talent development." "The journey to the C-suite as a woman is filled with unique challenges, but it's also a path of immense opportunity and growth." Links: Naomi’s LinkedIn: https://www.linkedin.com/in/naomibrezi/ Find this episode and all other Sales Lead Dog episodes at...

Duration:00:37:39

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Art Pugach and Mairead O'Donovan: Unveiling Strategies for AI Success

5/27/2025
Unlock the secrets of AI integration and elevate your business processes with our enlightening discussion featuring Art Pugach, CTO, and Mairead O'Donovan, project coordinator at Queue Associates. Discover how Microsoft Copilot is revolutionizing the workplace by seamlessly integrating into familiar tools like Word, Outlook, and Teams, streamlining tasks, and enhancing productivity. With a focus on data security, Art and Mairead reveal essential strategies for ensuring clean, secure data is at the heart of successful AI adoption, setting the stage for maximum efficiency and transformative business operations. Witness the rapid evolution of AI tools as we explore how Copilot has outpaced other personal assistants and challenged traditional technological principles like Moore's Law. Hear first-hand how seeking feedback from AI can provide unbiased, constructive criticism that fosters professional development without the ego clashes. Continuous learning becomes a cornerstone of staying ahead of AI advancements, as our guests share how organizations can adapt to these changes and leverage AI for innovative problem-solving. Prepare to be inspired by real-world success stories and actionable strategies for maximizing Microsoft Copilot adoption in sales and corporate environments. Art and Mairead offer practical tips on fostering a culture of AI enthusiasm while ensuring robust data governance. The conversation underscores AI's potential to revolutionize customer engagement and highlights the importance of end-user training to harness Copilot's full potential. This episode is a must-listen for sales leaders and business professionals eager to stay informed and adaptable in an AI-driven world. Art Pugach is the Global Chief Technology Officer at Queue Associates. With over three decades of experience, Art leads the company's technology strategy and innovation initiatives. He plays a pivotal role in driving digital transformation for clients worldwide, ensuring the delivery of cutting-edge solutions that align with business objectives. Mairead is a Project Coordinator at Queue Associates, leveraging her background in Public Relations, Advertising, and Applied Communications. She oversees project procurement management, while ensuring that client needs are met throughout the project lifecycle.​ Together, Art and Mairead host When in Doubt, Reboot, a podcast where they sit down to discuss all things technology. From retro games to AI, this dynamic duo covers it all! Tune in to listen, follow us on socials, and always remember: When In Doubt, Reboot! Quotes: "Microsoft Copilot isn't just a tool—it's a transformative partner in productivity, seamlessly integrating into the tools we use daily like Word, Outlook, and Teams." – Art Pugach "Adopting AI requires more than just technology; it demands a culture of continuous learning and data security to truly revolutionize business processes." – Mairead O'Donovan "The rapid evolution of AI tools like Copilot challenges traditional principles, moving faster than we've ever seen, even outpacing Moore's Law." – Art Pugach "Feedback from AI offers unbiased, constructive criticism that can propel professional development without the typical ego clashes." – Mairead O'Donovan Links: Art’s LinkedIn - https://www.linkedin.com/in/art-pugach-8144b236/ Mairead’s LinkedIn - https://www.linkedin.com/in/mairead-o-donovan-2024b717b/ Queue Associates - https://queueassoc.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ Tired of your CRM sucking the life out of your team? Visit https://crmshouldntsuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.

Duration:00:41:08

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Jason Rincker: Crafting Tomorrow's Business Tactics with AI

5/5/2025
Jason Rincker, the dynamic Chief Revenue Officer of Stronghold Data, joins us for an insightful conversation about the shifting landscapes of the IT world. From the modest roots of Stronghold Data in Joplin, Missouri, to its significant evolution under New Charter Technologies, Jason shares the compelling story of growth and adaptation. With a keen eye on the future, he discusses the mounting importance of automation, artificial intelligence, and the ever-critical roles of compliance and cybersecurity in shaping business strategies today. Reflecting on his career journey, Jason reveals how his early days selling newspaper subscriptions laid the groundwork for his problem-solving prowess and eventual rise in leadership. His personal stories provide a vivid picture of the joy in building connections and the instinctive shift from sales to leadership. Navigating the challenges of communication and continuous learning, he underscores the importance of clear dialogue and draws inspiration from influential reads like "The Go-Giver" and "Fans First", which have shaped his approach to adding value and fostering authentic leadership. In the realm of sales and technology, we explore the intricate relationship with CRM systems and the transformative potential of AI. Jason and I ponder how user-centric designs can revolutionize sales efficiency and eliminate data silos. The conversation rounds out with practical ways to connect with Stronghold Data, encouraging our listeners to tap into the wealth of knowledge shared by Jason. Don't miss out on this opportunity to learn how embracing AI and strategic CRM integrations can redefine the sales landscape, all while staying connected with the vibrant Sales Lead Dog community. Jason Rincker is the Chief Revenue Officer at Stronghold Data, where he drives innovation in cybersecurity and artificial intelligence to help businesses stay secure and competitive. With nearly three decades of experience and a knack for relationship-building, Jason has helped position Stronghold Data as a recognized industry leader, earning accolades like ChannelFutures MSP 501, MSP of the Year, and inclusion on the CRN MSP 500 list. A trusted voice in tech, Jason has collaborated with the Department of Homeland Security, the FBI, and other major institutions to share insights on AI, digital transformation, and cybersecurity. Outside of work, he’s a committed community member—coaching baseball, volunteering, and squeezing in time for running or cycling when he can. Quotes: "Embracing AI isn't just about technology—it's about future-proofing leadership and redefining business strategies for a dynamic world." "From selling newspapers to leading with purpose, every step of my journey has been about building connections and solving problems." "The essence of successful selling lies in understanding and addressing customer needs. It's about being a go-giver, not just a go-getter.” "Clear communication isn't just a leadership skill—it's the foundation of trust and effectiveness in any team." Links: Jason’s LinkedIn - https://www.linkedin.com/in/jason-rincker-2a068956/ Stronghold Data - https://strongholddata.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ Tired of your CRM sucking the life out of your team? Visit CRMShouldntSuck.com to get the book, get your CRM Impact Score, and discover how to rescue your system—and your sanity.

Duration:00:40:52

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Gregory Banning: Exploring the Human Touch in an AI-Driven Sales World

4/28/2025
Greg Banning, VP of Sales and Channels for North America at Service Express, offers his expertise on navigating the unpredictable economic landscape, providing listeners with valuable insights into third-party maintenance within the data center sector. As an IBM Platinum partner, Service Express is helping businesses extend equipment life and manage costs. Greg shares his unexpected journey into sales, fueled by grit and perseverance, offering an authentic take on career success and the power of self-belief in overcoming personal challenges. Mentorship and creativity take center stage as Greg reflects on the profound influence of mentors like Barb Johnson and Pete Peterson in shaping his career. Barb's contribution to building his confidence and Pete's wisdom in fostering self-awareness highlight the irreplaceable human elements in personal growth. Greg also sheds light on the role of AI in sales, emphasizing how creativity and human ingenuity remain unmatched by technology, and how these traits drive sales processes forward in an AI-driven world. Listeners will gain insights into developing leadership through authenticity and balancing technology with human relationships. The discussion covers AI's potential to enhance sales processes and the traits required for identifying future leaders, like empathy and a growth mindset. Greg underscores the importance of storytelling in leadership and the long-lasting impact it can have on careers. The conversation wraps up by celebrating CRM systems as essential tools for driving sales success and supporting both personal and professional growth through understanding and aligning with team members' aspirations. Greg is a seasoned sales executive with over 20 years of leadership experience across Fortune 500 companies and private equity-backed startups, spanning industries like SaaS, technology, finance, and manufacturing. He currently serves as Vice President of Sales & Channels for North America at Service Express and has held senior roles at Adobe, Capital One, Amazon, SAP Concur, TD SYNNEX, and HNI. Greg began his sales journey cold-calling from the Yellow Pages and has since built a career defined by growth, strategy, and performance. Originally from Oakland, California, he now lives in Tampa, Florida, with his wife Laura, their three children, and their Australian Shepherd, Bailey. Outside of work, he enjoys working out, meditating, MMA, golf, beach days, cooking, and fine wine. Quotes: "In the world of sales, grit and perseverance are the cornerstones of success. It's not just about hard work, but also about believing in yourself and being a lifelong learner." "While AI is a powerful tool in sales, it will never replace the human touch. Creativity and ingenuity are irreplaceable elements that drive the sales process forward." "Leadership is about authenticity and understanding your team. It's not just about positional authority; it's about having a positive impact on people's careers and lives." "Storytelling is a powerful tool in leadership. It allows you to connect with your team on a deeper level, helping them to see the bigger picture and motivating them towards success." Links: Gregory’s LinkedIn - https://www.linkedin.com/in/gregbanning/ Service Express - https://serviceexpress.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Duration:00:40:27

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Charlene Thompson: The Sales Ops Effect

4/14/2025
Charlene Thompson, a powerhouse in sales operations, joins us on the Sales Lead Dog podcast to share her unique perspective on transforming sales teams. With over 15 years of experience, Charlene brings a fresh, dynamic approach to how businesses can rethink efficiency and performance. She treats business challenges like a sport, using her creativity and strategic mindset to drive innovative problem-solving. Her approach sheds light on the importance of deeply understanding the interplay of people, processes, and technology to truly elevate sales operations. Throughout our conversation, Charlene unpacks the complexity of developing effective sales processes and metrics. She stresses that technology should complement established processes, not override them. By engaging with sales teams and stakeholders, businesses gain valuable insights into their operations. Charlene emphasizes the necessity of having proper metrics, highlighting a common shortfall where organizations lack dedicated roles to track progress effectively. Her insights are a wake-up call for businesses to establish realistic benchmarks that align with their objectives, ensuring long-term success. In the final segment, we explore the critical role of sales operations as the glue between sales, marketing, and the broader business environment. Charlene dispels the notion that sales ops is just about managing CRM systems and underscores its strategic significance across the customer journey. She advocates for a holistic approach that nurtures client relationships beyond short-term sales metrics. As businesses face an AI-driven future, Charlene's wisdom on fostering genuine customer care emerges as a beacon for sustainable growth. Tune in to discover how investing in the right talent and training can maximize the potential of sales operations and set a business on the path to enduring success. Charlene Thompson is a sales operations expert with over 15 years of experience helping businesses optimise their sales processes. She’s worked with 7-9 figure companies, improving systems, streamlining operations, and making data-driven decisions using CRMs the right way. Charlene is passionate about helping businesses create sustainable sales structures that fuel long-term growth. Quotes: "I treat business as a sport. You want to do things well, with quality, ensuring everything is primed and ready to go. Sometimes you might not win, but there's a difference between losing because the other person won and losing because you lost." "The first 30 days with a client are all about understanding the people, processes, and technology. Often, what you're told is just the tip of the iceberg. Speaking to those affected can reveal the true underlying issues." "Sales operations isn't just about managing CRM systems; it's about strategic planning and execution that supports the entire business, improving the efficiency of sales managers so they can focus on selling." Links: Charlene’s LinkedIn - https://www.linkedin.com/in/charlene-thompson-salesops/ The Sales Ops Effect Spotify - https://open.spotify.com/show/16LcAgeeNTmbNiDirakOfg The Sales Ops Effect YouTube - https://www.youtube.com/@salesopseffect/featured Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Duration:00:43:07

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Jeffrey Goldstein: Sales Empowerment for Modern Teams

4/7/2025
Jeffrey Goldstein, Managing Director of Queue Associates, unveils exciting insights on how Microsoft Dynamics and AI tools like Microsoft Copilot are reshaping ERP systems. He shares his vision for a future where AI advancements redefine CRM and ERP terminologies, and underscores the importance of partnering with innovators like Microsoft. Jeffrey’s journey through the early adoption of cloud technology gives a compelling perspective on maintaining a competitive edge in today's fast-paced industry landscape. Equip your sales team with powerful methodologies as we explore the essentials of establishing credibility through comprehensive product knowledge. By leveraging the Microsoft suite, we empower our team to offer authentic client recommendations, weighing the benefits of cohesive integrated systems over a best-of-breed approach. The conversation unfolds the value of minimizing operational risks by choosing systems that communicate seamlessly, ultimately offering more value than disparate top-tier solutions. Leadership shines under the spotlight as we focus on the power of positivity and leading by example. Discover how happiness and joy can motivate teams, and why transparency and decision-making are crucial components of effective leadership. The episode wraps up with an exploration of personal goal setting in sales, showcasing how visualizing aspirations and celebrating team achievements can drive success. Balancing CRM strategies to align with business goals emerges as a theme, illustrating the challenges and freedoms within these systems. Jeffrey Goldstein is Co-Founder and Global Managing Director of Queue Associates. Jeffrey has and continues to play a pivotal role in driving the growth and success of the company through his strategic insights and leadership. Since originating Queue Associates in July of 1992, Jeffrey has developed a deep understanding of information systems, driven innovation, and ensured client satisfaction. Jeffrey holds a Bachelor of Business Administration (BBA) in Management Information Systems from PACE University (1980-1984), as well as a Master of Business Administration (MBA) in Management Science from Ioana University (1986-1989). Jeffrey’s talents extend beyond his professional commitments, actively participating in industry associations, events, and sponsorships. He served as a past President of the IAMCP Americas, further dedicating his time towards promoting excellence and collaboration within the technology industry. Among his proudest achievements with Queue Associates was the company’s recognition as worldwide Microsoft Dynamics SL Partner of the Year. The company’s accolades continue to increase as Queue expands operations across the globe. Quotes: "In the evolving world of ERP, AI tools like Microsoft Copilot are not just enhancements; they're game changers that redefine the way businesses operate." "Success in today's fast-paced industry isn't just about having the right technology; it's about having the right people and partnerships." "Choosing happiness and leading by example aren't just personal philosophies; they're essential leadership strategies that motivate and inspire teams." "In sales, establishing credibility starts with comprehensive product knowledge and the ability to offer genuine, informed recommendations." Links: Jeffrey’s LinkedIn - https://www.linkedin.com/in/jeffreylgoldstein/ Queue Associates - https://queueassoc.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Duration:00:38:59

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Jim Moineau: Reeling in the Big Deals

3/24/2025
Join us as Jim Moineau, Senior Director of Channel Sales at Transaction Network Services, shares his transformative journey from a passionate chef to a powerhouse in sales. Much like the patience and precision required to land a trophy fish, Jim has mastered the art of reeling in big deals by navigating the waters of rejection, resilience, and relationship-building. He also sheds light on the critical role TNS plays in safeguarding business communications, combating issues like spam and spoofing that erode consumer trust. In this conversation on high-performance sales leadership, Jim emphasizes the importance of treating team members as unique individuals, fostering trust, and creating a results-driven environment inspired by Jack Welch’s performance-oriented management style. He unpacks the most common pitfalls in sales leadership—from mishandled compensation to lack of transparency—and shares hard-earned lessons from his own career. Beyond sales, Jim dives into the psychology of motivation and authenticity in leadership, highlighting how personal experiences shape work ethic. He discusses what truly drives people—whether it’s the lure of success or the fear of failure—and the difference between hollow praise and meaningful recognition. Drawing from decades of experience, he underscores the power of genuine relationships and trusted networks as the ultimate fishing net for long-term success in sales. Whether you're angling for bigger deals or leading a team of top performers, Jim’s insights will help you refine your approach and land the big one. Jim Moineau is a seasoned sales leader with over 40 years of experience in channel sales, sales management, and executive selling. As Senior Channel Sales Director at Transaction Network Services, he consistently ranks in the top 10% of performers, driving revenue and building high-impact sales teams. A proven channel champion, he has held key roles at Metromedia, AT&T, Level 3, and Masergy, where he became the top seller of all time, contributing 10% of company revenue ($6M MRR). Focused on delivering exceptional customer outcomes and financial success for partners, Jim leads with a results-driven mindset—win or move on. Outside of work, he is a passionate former chef, avid offshore and fly fisherman, and dedicated cyclist. Originally from Palm Beach County and Boston, MA, he brings the same energy and precision to his personal pursuits as he does to sales. Quotes: "Rejection is not the end—it's the beginning of a conversation. Embrace it as a sign that something is happening." "True leadership is about understanding that work impacts personal and family well-being, and treating each team member as an individual with unique needs." "The essence of effective sales leadership lies in authenticity and trust. It's about fostering meaningful connections and leveraging trusted contacts for success." "From selling beepers using pay phones to leading channel sales, my journey has always been about tenacity and never giving up." Links: Jim’s LinkedIn - https://www.linkedin.com/in/jimmoineau/ Transaction Network Services - https://tnsi.com Find this episode and all other Sales Lead Dog Episodes at https://empellorcrm.com/salesleaddog/

Duration:00:38:06

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Robert Pope: You Are Not Dead Yet

3/17/2025
When life throws an unexpected curveball, how do you respond? Robert Pope, VP of Business Applications for Pax8, knows this all too well. Growing up in a picturesque part of the UK, Robert developed a passion for speed and racing that fueled his entrepreneurial journey. He shares how his interests in economics and business, alongside the invaluable mentorship from venture capitalist Piers Linney, led to the formidable success of a startup focused on business communication solutions. Through his story, we uncover how these experiences have equipped him with a unique approach to facing the unforeseen twists in both his career and personal life. The episode takes a poignant turn as Robert recounts the day his life was upended by a leukemia diagnosis. Amidst a whirlwind of personal and professional milestones, including a transatlantic move and navigating pandemic disruptions, he faced a health challenge that came out of nowhere. Robert opens up about his mental journey through illness, challenging conventional ideas about what it means to "battle" cancer. He shares powerful metaphors and personal reflections on the role of luck and circumstance, offering a raw and real insight into the isolation and resilience required during such a demanding time. In the final stretch, Robert emphasizes the solace found in shared experiences and the power of vulnerability. From seeking support from friends and family to gaining perspective from others who have faced similar battles, he illustrates the importance of community in overcoming adversity. Robert's reflections on gratitude and perseverance shine through as he discusses the metaphor of climbing a hill to navigate life's toughest challenges. With a focus on small, manageable goals and maintaining a positive attitude, Robert's story is an inspiring testament to resilience and determination, providing hope and insights for anyone faced with life's unpredictable challenges. Robert Pope is a highly accomplished technology leader with a track record of success in the industry. He has worked alongside notable figures, including Piers Linney of Dragons' Den (the UK’s version of Shark Tank), spent five years at Microsoft, and navigated the challenges of building and selling a technology organization during the COVID-19 pandemic. Currently serving as Vice President at Pax8, a global tech marketplace experiencing explosive growth, he is widely respected within the Microsoft community. As the former UK President of the International Association of Microsoft Channel Partners, Robert is recognized as a thought leader in cloud technology. Beyond his professional achievements, Robert has a lifelong passion for speed and adrenaline-fueled pursuits. Whether on a mountain bike, BMX, motorcycle, car, or sailboat, he is always chasing acceleration—whether wheels are involved or not. His life took an unexpected turn when he was diagnosed with leukemia, just as his children had left home and he was entering a new phase of life. Having always assumed that any hospital stays would result from a high-speed, fireball crash rather than a silent killer, he approached his diagnosis not as a fight, but as a lesson in survival. His mindset remains steadfast: You are not dead yet. Quotes: "I never imagined that a leukemia diagnosis would be part of my journey. It came out of nowhere, amidst a whirlwind of personal and professional milestones." "The power of community is undeniable. Finding comfort in shared experiences and connecting with others who've faced similar battles has been invaluable." "Climbing a hill is a powerful metaphor for life's challenges. It's about maintaining a positive attitude and focusing on small, manageable goals to overcome adversity." "You are not dead yet. It's a mantra that has guided me through this journey, reminding me to keep living and finding moments of light and hope." Links: Robert’s LinkedIn - https://www.linkedin.com/in/robertpopeuk/ You Are Not Dead Yet -...

Duration:00:52:42

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Randy Johnston: The Power of Genuine Connections

3/10/2025
In this episode of Sales Lead Dog, host Christopher Smith engages in a dynamic conversation with guest Randy Johnston, exploring key strategies for sales success and leadership in the industry. Randy emphasizes the importance of balancing customer support with realistic expectations, showcasing the give-and-take nature of effective sales relationships. He also highlights the significance of providing value-added solutions to customers, whether through cost-saving insights or personalized services tailored to different organizational levels. Moreover, Randy delves into the critical role of delivering tangible ROI to clients, stressing the impact of well-spent time and valuable interactions on maintaining strong business relationships. By sharing personal anecdotes and professional insights, Randy underscores the necessity of equipping oneself with valuable resources and strategic approaches before engaging with high-level executives or key decision-makers. This emphasis on enhancing customer experiences and ensuring meaningful interactions serves as a cornerstone for long-term sales success. Throughout the episode, Christopher and Randy reflect on the evolution of sales careers and the essential components that drive professional growth. From discussing the unexpected reliance on technology in customer interactions to the profound impact of system failures on business operations, the conversation sheds light on the intrinsic link between customer satisfaction, technological support, and successful sales strategies. By uncovering the secrets to sustaining prosperous client relationships and navigating the ever-changing sales landscape, this episode offers valuable insights for sales professionals seeking to elevate their performance and achieve lasting success in the industry. Randy Johnston has been in the area of security software sales for the better part of 30 years. He has worked in start ups, enterprise class global companies, and some companies in between. Randy has excelled in the direct sales model calling on end user customers, and channel sales. He has led established sales teams, as well as companies where channel sales did not exist. He is passionate about leading with a mentoring approach and understanding that a sales team is made up of individual members with each team member being motivated differently but with one common goal. Randy lives in the Tampa, Florida area and has a strong propensity for outdoor activities. He also believes in giving back to the community and sits on the Board of Directors for a large non-profit company. Quotes: "I think the first and foremost is you are always looking at ways that you can promote the people that work for you ahead of you, if that makes sense, to make sure that they have a ladder." "You have to manage each individual team differently, understanding what motivates people to keep them moving in the same direction." "Talking to everybody, making that effort to connect, is a skill that can be developed and learned." Links: Randy’s LinkedIn - https://www.linkedin.com/in/randytjohnston/ Nuspire - https://www.nuspire.com Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Duration:00:45:45

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Steve Scherer: Building Trust in Tech

3/3/2025
Steve Scherer, the vibrant VP of Sales and Marketing at CCB Technology, joins us for an enlightening conversation about his journey and the transformation of CCB Technology from a nonprofit software provider to a leading player in outsourced IT services. Steve provides an in-depth look at how CCB is dedicated to helping nonprofit organizations tackle budgetary challenges while offering robust cybersecurity solutions. His insights into the evolving tech landscape reveal CCB's commitment to data protection and employee training, ensuring nonprofits can focus on their missions without compromising security. Through Steve's narrative, we uncover an unexpected path to leadership that emerged from a desire for meaningful work rather than traditional ambition. With authenticity and curiosity as guiding principles, he shares personal stories of financial struggles during college, emphasizing perseverance's critical role. Trust emerges as a cornerstone in leadership, with Steve illustrating how building and maintaining it is essential in forming lasting relationships and achieving professional success. Steve also delves into the core of his leadership identity, sharing how mentorship and personal values have shaped his approach. With a focus on balancing work and life, he discusses practical strategies to improve leadership effectiveness, including candid conversations and embracing vulnerability. His guiding principle, the "top five for 10," underscores the importance of aligning work with personal values. Through these reflections, Steve provides a roadmap for personal and professional growth, highlighting the profound impact mentors can have at any stage of life. Steve Scherer is a husband, father of four, the VP of Sales & Marketing at CCB Technology and not a top LinkedIn voice. Steve leads a Sales team responsible for $37mm in production and was promoted to take over the Marketing team in 2024. In 2024 his Sales team broke the company record for profit production and his Marketing team increased qualified lead production by over 70%. The top 5 things he wants to be defined by in 10 years are God, Family, Church, Outdoors and Work. He owns a purple bunny suit, was the commencement speaker at his alma mater UW Parkside in 2024 and has a poster in his office that tracks how many weeks he has left to live. Quotes: "Our heartbeat has remained the same over the decades: serving those who serve others. That's the foundation of CCB Technology." "In the ever-evolving tech landscape, security isn't just a service; it's a necessity. We ensure nonprofits can focus on their missions without compromising data protection." "Leadership isn't about a title; it's about influence. Sometimes, it takes someone else to tap you on the shoulder and help you see your potential." "Authenticity and curiosity are key components of success. They drive us to ask the right questions and build trust in our relationships." Links: Steve’s LinkedIn - https://www.linkedin.com/in/stevelscherer/ CCB Technology - https://ccbtechnology.com Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Duration:00:38:01

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Tommy Panissidi: Aligning Passion with Opportunity

2/24/2025
Tommy Panissidi from Techworks Consulting steps into the spotlight to share the heartwarming story of how a local Long Island IT company is making a difference in their community. With a focus on genuine partnership and sustainability, Techworks stands out in the crowded field of managed service providers. Discover how proactive communication and strategic vision planning are not just buzzwords, but integral parts of their DNA, setting them apart from the rest. Plus, hear about CEO Chris Coluccio's commitment to local businesses through the MacArthur Business Alliance, reinforcing Techworks' dedication to community growth. Positivity isn't just a mindset; it's a strategic tool for success in sales, as we explore in this episode. We tackle the energizing impact of optimism on team dynamics and company culture, drawing fascinating parallels between sales strategies and personal relationships. Sales may be an unexpected career path for someone with an IT background, but Tommy's journey shows how this unique blend of skills can lead to a newfound passion for client interaction and problem-solving. Building trust and strong relationships becomes more than an aim; it’s a way of life, likening IT professionals to business surgeons essential for success. Leadership isn't just about titles—it's about influence, action, and learning from setbacks. This episode takes you through the journey from sales to leadership, highlighting the trials and triumphs along the way. Drawing lessons from basketball legends like Michael Jordan and Kobe Bryant, we explore the importance of aligning passion with the right opportunities. At Techworks, the pursuit of excellence is mirrored in their recruitment process, ensuring cultural fit and long-term success. Whether it's selecting the right CRM or nurturing genuine client partnerships, the focus remains on building a team that is motivated, determined, and perfectly aligned with company values. With over 20 years of experience in the technology industry, Tommy Panissidi is a seasoned leader known for his exceptional client engagement and a deep commitment to delivering personalized, high-impact solutions. A dynamic professional with a keen sense of urgency, he brings a unique combination of leadership and a passion for staying ahead of the curve. Tommy's ability to provide white-glove treatment ensures that clients not only feel valued but are empowered with tailored strategies that keep them ahead of the competition. Whether navigating complex challenges or driving innovative solutions, Tommy’s approach is always results-driven and client-focused. Quotes: "At TechWorks, we believe that positivity isn't just a mindset; it's a strategic tool for business success." "Our mission is to build true partnerships with our clients, fostering growth and sustainability within the Long Island community." "Leadership is more about influence and action than titles. It's about learning from setbacks and helping others succeed." "We see ourselves as more than just IT professionals; we're like business surgeons, vital for the health and success of our clients' operations." Links: Tommy’s LinkedIn: https://www.linkedin.com/in/tommy-panissidi/ Techworks Consulting: https://www.maketechwork.com Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Duration:00:42:22

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Holly B. Hunt: Championing Women in Sales and Cybersecurity

2/17/2025
Holly B. Hunt, the Vice President of Channel Sales for Cipher, shares her compelling journey in building an indirect sales channel for a leading cybersecurity firm. Her story weaves through the essential themes of resilience, persistence, and the critical role of networking in advancing one's career. Holly discusses the burgeoning demand for managed security services amidst rising cybersecurity threats and how Cipher's roots in Brazil and expansion to the U.S. are influencing their strategic growth. Her insights resonate deeply with sales professionals navigating the rapidly changing cybersecurity landscape. Listeners are treated to an inspiring narrative that follows the evolution of sales careers and leadership roles. We explore the transformation of an individual who progressed from managing a clothing store sales team during college to leading a podcast business. This segment spotlights the power of embracing new opportunities and special projects, which capture leadership attention and facilitate career advancement. The episode further highlights the shift from a numbers-focused mindset to a leadership approach that thrives on empathy and effective communication, encouraging team growth and productivity. The conversation continues by addressing work-life balance and the importance of mentorship, particularly for women in male-dominated fields like cybersecurity. Holly emphasizes the necessity of taking time off for mental health and how leaders can foster a supportive environment for their teams. She shares personal experiences of overcoming gender biases with the help of a dedicated mentor, underscoring the transformative impact of guidance and honest feedback. The discussion wraps up with insights on the effective utilization of CRM systems in sales organizations, highlighting their potential pitfalls and benefits when used correctly. Holly B. Hunt is a seasoned sales leader with nearly two decades of experience in telecommunications sales, sales leadership, enablement, and channel development. She is currently the VP of Channel Sales at Cipher, a global Managed Security Services Provider, and has previously held leadership roles at Comcast Business, AT&T, Windstream, and others. Holly has been widely recognized in the IT channel, earning multiple accolades, including the Women of the Channel list (2022-2024), Sandler Partners’ National Channel Manager of the Year (2022, 2023), and the LEAD award for exceptional female leaders (2023). She actively contributes to industry organizations, serving on the board of the Alliance of Channel Women and OAPB Fishing Foundation, and as Communications Chair for the Alliance of Channel Women. Holly was recently inducted into Cloud Girls and is a sustaining member of the Junior League of Fort Lauderdale. A double-degree graduate from the University of Georgia, she is also an entrepreneur and has moderated the John Maxwell Live 2 Lead Leadership Conference. Quotes: "Resilience isn't just about bouncing back; it's about growing through the challenges and emerging stronger in your career journey." "In the rapidly evolving world of cybersecurity, the power of networking cannot be underestimated. Your network truly is your net worth." "Effective leadership isn't just about numbers; it's about fostering a team environment where empathy and communication drive success." "Embracing vulnerability as a leader can transform not only your team dynamics but also your personal relationships.” Links: Holly’s LinkedIn - https://www.linkedin.com/in/hollybhunt/ Cipher - https://www.cipher.com Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog

Duration:00:39:55