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Science Fiction & Fantasy Marketing Podcast

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The Science Fiction and Fantasy Marketing Podcast helps you establish your author brand, increase the size of your audience, and sell more books. Your hosts are Lindsay Buroker, Jeffrey Poole, and Joseph R Lallo and have self-published more than 30 novels between them. Jo and Lindsay are full-time authors, and Jeff does quite well for himself too!

The Science Fiction and Fantasy Marketing Podcast helps you establish your author brand, increase the size of your audience, and sell more books. Your hosts are Lindsay Buroker, Jeffrey Poole, and Joseph R Lallo and have self-published more than 30 novels between them. Jo and Lindsay are full-time authors, and Jeff does quite well for himself too!
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Location:

United States

Description:

The Science Fiction and Fantasy Marketing Podcast helps you establish your author brand, increase the size of your audience, and sell more books. Your hosts are Lindsay Buroker, Jeffrey Poole, and Joseph R Lallo and have self-published more than 30 novels between them. Jo and Lindsay are full-time authors, and Jeff does quite well for himself too!

Language:

English


Episodes

SFFMP 199: Rapid Release, Marketing Serials, and Going Non-Exclusive with Audiobooks

9/19/2018
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Today, the guys took on a batch of listener questions that ran the gamut from what’s the best schedule for a rapid release of a trilogy to what kind of markets we’ve targeted with Facebook advertising to what to do (and not to do) when choosing a book title. And in case you missed it last week, we have a

Duration:01:18:07

SFFMP 198: Mastering Amazon Ads with Brian Meeks

9/12/2018
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Jo and Lindsay talked with the famous (not infamous!) Brian Meeks today, author of Mastering Amazon Ads, as well as thrillers, satire, and science fiction (under a pen name). He started tinkering with Amazon ads a couple of years ago when they first came on the scene, and they turned into a game-changer for him, allowing him to sell a

Duration:01:17:02

SFFMP 197: From Cosplayer to Full-time Fantasy Author with NM Howell

9/5/2018
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This week, fantasy author NM Howell (AKA Nikko) joined the guys to talk about her journey from semi-pro cosplayer (yes, that’s a thing!) and magazine creator to full-time fantasy author. Here are some of the details that we covered: Cosplaying and starting a magazine. Getting into publishing fantasy under multiple names (NM Howell also writes as Nicole Marie). Genre hopping with

Duration:01:07:12

SFFMP 196: Writing Tips, Selling Short Fiction, and What SFWA Can Do for You with Cat Rambo

8/29/2018
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This week, fantasy author and SFWA president Cat Rambo joined us on the show, and we grilled her about writing and selling short fiction, her experience at the Clarion West Writers’ Workshop, what SFWA is doing for authors these days, and her latest novel, Hearts of Tabat. Among other things! Here are some of the specifics we covered: How Cat

Duration:01:03:49

SFFMP 195: Kindle Unlimited, All-star Bonuses, YA Fantasy, and Reverse Harem Fantasy

8/22/2018
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Fantasy author Alex Lidell joined us on the show this week. She started her publishing journey with YA fantasy when her first novel, The Cadet of Tildor, was picked up by Penguin after being a finalist in Amazon’s Breakout Novel contest. After that, she turned to self-publishing with her YA fantasy TIDES series, and she recently jumped into reverse harem

Duration:01:09:18

SFFMP 194: Selling Books and Networking at Conventions and Finding the Balance Between Writing and Marketing with Kevin J. Anderson

8/15/2018
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This week, Kevin J. Anderson joined us from a remote cabin in Colorado where he’s sequestered to do some work (and talk to us, naturally). The internet connection wasn’t the best for the first few minutes, and we had some lag, but things get steadier about ten minutes in. Kevin talked to us about his experience as a new professor

Duration:01:08:13

SFFMP 193: Marketing and Publishing Advice for Newer Authors

8/8/2018
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This week, Lindsay, Jo, and Jeff geared the show toward newer authors getting ready to publish their first books or with a few titles out. They answered some questions and tried to offer advice based on what’s working for folks getting started now. Here are some of the specifics that were touched on: More options for photoshop fantasy and science

Duration:01:17:36

SFFMP 192: Instagram, Swag, Book Boxes, and Launching Your First Book Without Spending any Money

8/1/2018
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This week, we chatted with YA science fiction author Jessica Pierce who launched her first book, Atlas Fallen, in April of this year. She didn’t spend a lot of money on her launch, relying instead on the fan base and contacts she’d accumulated on Instagram. We talked to her about how to acquire a following and build book buzz on

Duration:01:05:29

SFFMP 191: Most Popular Science Fiction and Fantasy Sub-Genres and Analyzing Data Guy’s SWFA Slides

7/25/2018
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On this week’s show, Jeff, Jo, and Lindsay discussed the information on Data Guy’s slides from his 2018 SFWA presentation in May. The slides are up here if you want to take a look. They also discussed some of the news in the indie world this summer and how the Amazon hammer has been coming down on those partaking in

Duration:01:11:15

SFFMP 190: Analyzing the Amazon Store to Help Your Books Perform Better with Alex from K-Lytics

7/18/2018
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This week, we were joined by data cruncher Alex Newton who runs the K-Lytics (i.e. Kindle Analytics) service for authors and publishers. He’s been taking a look at trends in Science Fiction and Fantasy this summer, so we invited him on to talk about the findings of his latest report. He also gave us some great information on the Amazon

Duration:01:08:31

SFFMP 189: Succeeding in Niches and Writing and Marketing Time Travel Fiction

7/10/2018
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For this week’s show, time travel and steampunk author Nathan Van Coops joined us to talk about his two series and what he’s doing to keep them selling. He’s a busy guy, releasing one novel a year, but still manages to bring in a good income from his books. Here are some of the specifics that we discussed: Tropes of

Duration:01:09:20

SFFMP 188: A Successful Fantasy Series Relaunch

7/3/2018
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On this week’s show, we chat with dark/epic fantasy author and podcaster Andy Peloquin. Andy got the rights back to his first series and did a big and very successful relaunch, revamping it to appeal to assassin-loving epic fantasy fans instead of the dark fantasy fans it previously targeted. Here are some of the specifics that we covered: Andy’s background as

Duration:01:05:29

SFFMP 187: YouTube for Authors, Pricing High, and Running a Successful Patreon Campaign

6/27/2018
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This week, we chatted with fantasy author Jenna Moreci who was able to quit her day job after she published her first book in 2015. But that’s not all she did. A year earlier, she started a YouTube Channel for writers where she’s been consistently uploading weekly videos. She used her YouTube following to help launch that first book (Eve:

Duration:01:12:06

SFFMP 186: Using a Multi-Author Boxed Set to Launch a New Series + Challenges of Historical Fantasy

6/20/2018
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This week, one of our first guests ever on the show rejoined us after more than three years to talk about switching from contemporary fantasy to historical fantasy/steampunk. Becca Andre, author of the Final Formula series and her new Iron Souls series, publishes regularly while working full time and being a mom. We talked time management, the unique challenges of

Duration:00:55:02

SFFMP 185: Book Marketing Tips and Starting an eBook Sponsorship Site

6/12/2018
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We’re usually joined by successful authors on the show, but today we invited on Jeffrey Bruner from the (successful) sponsorship site, The Fussy Librarian. He sees a lot of books in a lot of genres come through his gates, so we asked him a bit about trends and what’s selling right now, and also what it takes to start a

Duration:00:56:25

SFFMP 184: Marketing Wastes of Time, Covers for Newsletter Magnets, and Selling Quirky Stories

6/6/2018
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This week, Jo, Jeff, and Lindsay answered listener questions–a lot of them! We went for an hour and a half so brace yourselves! Here’s the list of questions we addressed: Benjamin: I’d love to hear opinions on where the stuffing stuff (see anything from @DavidGaughran lately) meets back-of-book sequel previews, ML magnet previews, and promises of free stories in return

Duration:01:27:41

SFFMP 183: Succeeding on a Book a Year with CW Lamb

5/30/2018
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This week, scifi and fantasy author CW Lamb joined us to talk about how he got his start in 2014, how KDP Select and Kindle Unlimited helped him launch his first book to great success, and why he’s sought out an agent and is also looking for a traditional deal. Here are some of the specifics we discussed: What it

Duration:01:19:09

SFFMP 182: Selling Direct from Your Site and Cultivating a Rabid Fan Base with Bookfunnel’s Damon Courtney

5/22/2018
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If you’ve been wanting to sell direct from your site, figure out how to turn your current readers into rabid fans, and learn about this new GDPR thing everyone is talking about in regard to mailing lists, you’ll want to listen to today’s show. We had return guest Damon Courtney from Bookfunnel on, and he talked about concerns of authors

Duration:01:03:25

SFFMP 181: Spreading out Your Advertising Dollars for Effectiveness and Launching Well as a New Author

5/16/2018
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This week, epic fantasy/fantasy romance author Miranda Honfleur joined us on the show. She launched her first series last November and has kept book 1 selling well and sticking in the Amazon fantasy charts while releasing more books in the series. She has three out now with a fourth to follow later this summer. We asked her how she did

Duration:00:50:55

SFFMP 180: Discoverability, Flagship Series, Product Funnels, and Newsletter Concerns

5/9/2018
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Hey, folks! I (Lindsay) got back from the Sell More Books Show Conference this weekend, where I was one of several speakers. I took notes on some of the presentations that resonated most with me, and I shared them with Jo and Jeff on the show tonight. We proceeded to discuss them a bit. Hopefully, you’ll find it useful to

Duration:02:44:55