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Science Fiction & Fantasy Marketing Podcast

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The Science Fiction and Fantasy Marketing Podcast helps you establish your author brand, increase the size of your audience, and sell more books. Your hosts are Lindsay Buroker, Jeffrey Poole, and Joseph R Lallo and have self-published more than 30 novels between them. Jo and Lindsay are full-time authors, and Jeff does quite well for himself too!

The Science Fiction and Fantasy Marketing Podcast helps you establish your author brand, increase the size of your audience, and sell more books. Your hosts are Lindsay Buroker, Jeffrey Poole, and Joseph R Lallo and have self-published more than 30 novels between them. Jo and Lindsay are full-time authors, and Jeff does quite well for himself too!
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The Science Fiction and Fantasy Marketing Podcast helps you establish your author brand, increase the size of your audience, and sell more books. Your hosts are Lindsay Buroker, Jeffrey Poole, and Joseph R Lallo and have self-published more than 30 novels between them. Jo and Lindsay are full-time authors, and Jeff does quite well for himself too!




SFFMP 223: Marketing Audiobooks, Pen Names, Differences in Distributors, and What to Do When You Just Have One Book

The guys are taking a break from the podcast (if you have comments or suggestions for what you’d like to see if we bring it back in a couple of months, please leave them!), but we answered another pile of listener questions today amid a few doggie interruptions, ahem. Here are the specific questions we addressed: How do you approach


SFFMP 222: Do Pre-Orders Work, What Happens Between Rapid Releases, and Finding a Good Editor

On today’s show, the guys answered listener questions about pre-orders, rapid releases, how they found their editors, whether it make sense to keep series in Kindle Unlimited while publishing stand-alone novels wide, and lots of other stuff. Here’s a list of the questions they got to in the show (the second half of the batch will be answered next week):


SFFMP 221: Whether Awards Are Worth Trying for, Marketing Fantasy Romance, and Being Active in SFWA and RWA

This week, we chatted with RITA award-winning fantasy romance author Jeffe Kennedy. She started her career writing non-fiction, shifted to romance and fantasy romance with traditional publishing, and now does some self-publishing as well. We asked her about whether awards are worth trying for, her thoughts on the professional organizations SFWA and RWA, and what she’s tried and liked for


SFFMP 220: Succeeding at Traditional Publishing as Well as Self-Publishing and When It’s Worth it to Travel for Conventions

This week, traditionally and self-published fantasy author Gail Carriger joined us for the second time. She first visited two years ago to chat about all the marketing she does and also about how she was transitioning from traditional publishing to a hybrid career. Since then, she’s continued to self-publish, including a new pen name in a slightly steamier fantasy genre. We


SFFMP 219: Launching a New Pen Name and Getting an Audiobook Deal with Audible

For this week’s show, sci-fi/fantasy/horror author Chris Philbrook joined us to talk about the success he’s had with ebooks and audiobooks (he’s had several deals with Audible for production), as well as a new YA-writing pen name that he’s starting up. Here are some of the specifics that we discussed: Publishing fiction to your website and building a readership before


SFFMP 218: Taking Advantage of an Underserved Niche, from Blue Collar to No Collar, and Is NINC Right for You?

This week, we chatted with sea-adventure author and current president of Novelists, Inc. (NINC), Wayne Stinnett. He’s been a full-time independent author for years, has written a non-fiction title (From Blue Collar to No Collar), and has been a frequent poster at Kboards where he shares a lot of wisdom with the writing community. We asked him about his niche


SFFMP 217: Tools and Software for Authors + Getting More Fan Engagement on Twitter and Facebook

This week, the guys talked about the various tools and services they use as professional authors. Everything is listed below with links to the sites. The guys also gave some tips for increasing engagement on Facebook and Twitter and really using those social media platforms to help turn casual readers into fans–and maybe even attract new fans! Tools/services for authors Writing


SFFMP 216: Reaching $100K+ in Income from Writing Science Fiction with Gerald M. Kilby

This week, we chatted writing, publishing, and marketing hard science fiction with Gerald M. Kilby. He’s not the fastest writer, putting out around two novels a year these days, but he manages to keep his books selling well between releases, and he earned more than $100K last year. We asked him all about that, Amazon and Facebook advertising, and what


SFFMP 215: Working Hard, Ignoring Naysayers, and Becoming a Full-Time Author

For this week’s show, we talked to return guest Jeffery H. Haskell, who first joined us in December of 2017 for the show “Successfully Launching as a New Author and Is Kindle Worlds Worth It?” (Yes, Kindle Worlds was still a thing back then!) Jeffery is a superhero fiction author and also has a new non-fiction title out, Writing for


SFFMP 214: 2019 Marketing and Publishing Predictions

In this short episode, Jo and Lindsay jump on the bandwagon and share some of their marketing and publishing (but mostly marketing!) predictions for 2019. Will Amazon ads expand and offer more opportunities? Or will authors get fed up with the high cost of clicks and flock to something else? Is the mailing list swap dead? Will group promotions become


SFFMP 213: Marketing Plans for 2019, Meta Data and SEO Explained, and Which Advertising Platforms are Best for Authors?

We recorded early this week, since Christmas is on a Tuesday, so we hope you enjoy the show while you’re traveling or after you’ve had fun with the holidays. The three of us answered listener questions that covered the range from what the heck is meta data and SEO to what kind of marketing we plan to try in 2019


SFFMP 212: How to Find Success in Urban Fantasy with Ramy Vance

Lindsay got to meet lots of cool authors at the 20Books conference in Las Vegas this fall, and today’s guest was one of those people. Urban fantasy author Ramy Vance was involved in the traditional publishing world for years, but when it came time to publish his fiction, he decided to go indie. He’s written a number of novels and


SFFMP 211: How to Use Your Newsletter to Build Engagement and Fan Loyalty

Not only was this week’s episode jam-packed with newsletter tips for authors but it turned out to be our longest show ever! You may want to turn it into a two-parter or at least get a beverage so you stay hydrated while you listen. Our guest was Tammi Labrecque, author of Newsletter Ninja, along with numerous books under various secret


SFFMP 210: Selling More at Kobo, Relying Less on Amazon, and What’s Coming for Authors in 2019

We talked to return guest Mark Leslie Lefebvre this week. You may remember him as the director of author relations at Kobo, but he’s moved over to the distributor Draft2Digital. We talked about some of the new features coming online there. Mark has recently published a couple of non-fiction books, Killing It on Kobo and The 7 P’s of Publishing Success,


SFFMP 209: Beyond the Basics with Facebooks Ads, Pinterest Ads, and Amazon Ads with Michael Cooper

On this week’s show, return guest Michael Cooper (author of HELP! My Facebook Ads Suck under his name and more than fifty novels in his science-fiction Aeon 14 universe as MD Cooper) gave us a lot of great information on what’s working and what’s not right now when it comes to ads for books. He first joined us on Episode 147


SFFMP 208: Improving Visibility, Launching New Pen Names, and the “Trifecta of Indie Success”

This week, we’re joined by fantasy and science fiction author Nicholas Erik, who also writes and experiments under the pen name D.N. Erikson. He’s an analytical guy who’s always observing what’s working and what’s not, both for his own work and for others. Before we jump into the details of the show, here are links to his site where he’s


SFFMP 207: Podcasting Fiction to Gain an Audience for Your Books

This week, humorous science fiction author James R. Tramontana joined the guys on the show. He’s podcasting his Ace Tucker Space Trucker novels, and we asked him all about how he’s gaining fans that way, people who go on to buy the books. Here are some of the specifics from the show: What’s involved with podcasting your novel or podcasting


SFFMP 206: How to Rock it in KDP Select/Kindle Unlimited

Jo and Lindsay recorded early this week, since Lindsay is off to the 20Booksto50K conference (inspired by Michael Anderle, as Lindsay said in the show, but put together by Craig Martelle, which Lindsay should have said!). While Jeff was busy packing up his house to make his move to Phoenix permanent, Jo and Lindsay offered some tips on how to


SFFMP 205: Writing for Star Wars, Podcasting, Patreon, and if Awards Help with Marketing

Our guest for this week’s show is long-time podcaster and slightly less long-time science fiction and fantasy author Mur Lafferty. She is the author of the Nebula and Hugo-nominated Six Wakes, The Shambling Guides, and I Should Be Writing: A Writer’s Workshop. Her most recent publication is Solo, the Star Wars movie adaptation, which we asked her all about during


SFFMP 204: Selling 10,000 Copies of Your First Novel with Joseph Malik

Today, we were joined by fantasy author, Joseph Malik, who published his first novel, Dragon’s Trail, in 2016 and has managed to sell 10,000 copies over the last two years, despite being a new author and new to marketing. We talked to him about some of the things he tried that didn’t work, plus what he tried that did. *Note: