SoTellUs Time

🚨 Are you losing leads without realizing it? 🚨 Your website might be turning away potential customers right now—but don’t worry, we’re here to fix that! In today’s video, we’ll show you Three Website Must-Haves that will capture more leads and boost your business instantly. 📌 If you’re struggling with low conversion rates, high bounce rates, or potential customers who visit but never take action, this video is for you. 🔥 Watch until the end to get practical tips on: ✅ The #1 lead capture mistake most businesses make ✅ How a simple web form can skyrocket conversions ✅ The secret to irresistible special offers that turn visitors into buyers ✅ Why AI-powered web chat is a game-changer for customer engagement 🔥 Fix #1: The Lead Capture Form A website without a lead capture form is like a store with no checkout counter! Here’s why you NEED one: ✅ Not every visitor is ready to call—give them an easy way to contact you ✅ The best forms are simple, clear, and connected to automation for follow-up 🚨 Common Mistakes: ❌ Too complicated or too many required fields ❌ No automation or follow-up process ❌ Buried at the bottom of the page where no one sees it 💡 Pro Tip: Keep your form simple: Name, Email, and Phone Number are usually enough! 🔥 Fix #2: Special Offer or Lead Magnet People LOVE a good deal—give them a reason to choose you over the competition! Some of the best high-converting offers include: 💰 Discounts: 🔹 $50 Off First Service 🔹 10% Off Any Repair Over $200 🎁 Free Upgrades: 🔹 Free Roof Inspection with Gutter Cleaning 🔹 Free Fridge Clean for New Clients ✅ No-Risk & Money-Back Offers: 🔹 No Fix, No Fee 🔹 100% Satisfaction Guarantee 🚀 The Key to High Conversions: Create urgency with limited-time deals! 📢 Examples: ✔️ "Book this week and save 10%!" ✔️ "Spring Cleaning Special: 25% off until the 15th!" 💡 Pro Tip: Promote your offer above the fold (visible without scrolling) and mention it in multiple places! 🔥 Fix #3: Webchat – The Instant Connection Did you know that most customers prefer messaging over calling? Live chat and AI-powered webchat are the ultimate lead-capturing tools. ✅ Why webchat beats forms: ✔️ Instant responses = Less friction for customers ✔️ No searching around your website—they get answers FAST ✔️ More leads convert when they can chat instead of calling 🚀 AI vs. Traditional Webchat: 🔹 AI filters out junk visitors and qualifies real leads 🔹 AI can answer questions 24/7, so you never miss a lead 🔹 AI-powered chat has closed sales for businesses that didn’t even realize they needed it! 💡 Success Story: We’ve seen businesses DOUBLE their leads just by adding webchat! If your business doesn’t have it yet, you’re leaving money on the table. 🏆 BONUS: Your Website Lead-Gen Homework! 👉 Visit your website right now and check for these three things: ✔️ Do you have a lead capture form? ✔️ Are you offering an irresistible deal? ✔️ Is webchat available to engage visitors instantly? 💡 If you don’t have all three, add at least ONE this week—you’ll be shocked at the difference it makes! 🚀 Want expert help? Not sure where to start? Drop a comment below, or reach out—we’d love to take a look at your site and offer suggestions! 🔔 Don’t forget to LIKE, SUBSCRIBE, and HIT THE BELL so you never miss out on our best business growth, marketing, and lead-generation strategies! 📢 Know a business owner who needs this? SHARE this video with them! #LeadGeneration #BusinessGrowth #WebsiteOptimization #MarketingStrategies #MoreLeads #CustomerConversion #SmallBusinessSuccess #Webchat #AIChatbot #WebsiteFixes #IncreaseSales #Entrepreneur #MarketingTips #GetMoreCustomers #SalesGrowth #CustomerEngagement #DigitalMarketing

📞 Are Missed Calls Costing You Thousands? In today’s episode, we dive into the hidden cost of missed calls and the staggering impact they have on your business revenue, customer trust, and reputation. Learn how even a single missed call can lead to lost opportunities, dissatisfied customers, and diminished growth—and discover three proven solutions to ensure you never miss a call again. 📌 Why This Video is a Must-Watch: 62% of customers won’t call back after a missed callemployees, answering services, and AI solutionstrue cost of missed calls Segment 1: The Cost of a Missed Call 📊 Eye-Opening Statistics $75 billion annuallySmall businesses67% of customers 💡 Industry-Specific Impacts $5,000+ case 🚨 Key Insight Missing just a few calls each week can add up to thousands of dollars in lost revenue annually. Don’t let missed calls sabotage your business growth! Segment 2: Why Missed Calls Happen 1️⃣ Lack of Resources: 2️⃣ Time-Zone Differences: 3️⃣ Limited Staff: 4️⃣ Unexpected Situations: Segment 3: Three Proven Solutions 1. Hire an Employee or Virtual Assistant (VA) ProsConsPro Tippart-time VA 2. Use a Professional Answering Service ProsConsPro Tip 3. Leverage AI-Powered Solutions ProsConsPro Tip Segment 4: Choosing the Right Solution for Your Business Ask Yourself These Questions: call volumecomplexbudget Example Scenarios: Low call volumeHigh call volume 💼 Homework: Actionable Steps for Business Owners 1️⃣ Review Missed Calls: Check your business call logs from the past month. 2️⃣ Calculate the Cost: Multiply your missed calls by the lifetime value of a customer. 3️⃣ Implement a Solution: Choose one of the three solutions and take action this week. 🛠 Tools & Resources Mentioned in This Video UpworkFiverrRuby ReceptionistsAnswerConnectSoTellUs AI Receptionist 🚀 Why You Should Act Today Missed calls don’t just hurt your bottom line—they damage your reputation and push customers straight to your competitors. By addressing this issue with one of the solutions outlined in this video, you’ll protect your revenue, enhance customer satisfaction, and set your business up for growth. 🔔 Subscribe & Stay Updated If you found this video helpful, hit the Like button and Subscribe for more actionable business growth tips. Don’t forget to click the bell icon so you never miss an update! 💬 Join the Conversation What’s your biggest challenge with missed calls? Comment below—I’d love to hear your thoughts and share insights to help your business thrive! Keywords: missed calls, missed revenue, customer satisfaction, business growth tips, answering service, virtual assistant, AI receptionist, small business solutions, customer service, business strategies, call management tools, lost revenue recovery, call answering tips, business productivity, SoTellUs AI receptionist. #MissedCalls #BusinessGrowth #CustomerService #RevenueBoost #CallManagement

🚀 Discover the Future of Business with AI Receptionists! 🚀 Welcome to another episode of SoTellUs Time! Today, we’re exploring the fascinating world of artificial intelligence (AI) and how it’s transforming the way businesses interact with customers. In this episode, we’ll be diving deep into the AI receptionist—a revolutionary tool designed to enhance customer service, streamline operations, and help businesses of all sizes grow efficiently. If you’re a small business owner, entrepreneur, or someone interested in AI technology, this episode is a must-watch! 🎙️ What We’ll Cover: 1️⃣ What is an AI Receptionist? voice assistantschatbotsautomated customer interactionsAI receptionists 2️⃣ Why AI Receptionists Are the Future: instant communicationnatural language processing (NLP) 3️⃣ Benefits of AI Receptionists for Businesses: Cost Efficiency24/7 AvailabilityScalabilityData Collection 4️⃣ Challenges in AI Integration: personal touchcustomer privacy concerns 5️⃣ Success Stories: SoTellUs AI Receptionist 6️⃣ The Future of AI Receptionists: customer service 💡 Why Watch This Episode? The AI receptionist isn’t just a tool for big corporations—it’s a game-changer for small businesses too! By leveraging this technology, you can reduce costs, improve efficiency, and offer unparalleled customer service. 🔗 Whether you’re running a salon, retail store, or service-based business, there’s an AI solution waiting to help you scale. We’ll show you exactly how to make it work for you. 📚 Homework: Think about your business goals and how AI technology can help you achieve them. Imagine the possibilities when your business operates with 24/7 efficiency and improved customer satisfaction. ✅ Don’t Forget to Subscribe! If you enjoyed this episode, be sure to like, comment, and subscribe to SoTellUs Time! Share your thoughts and let us know how you see AI receptionists transforming the business world. 💻 Learn more about AI for small businesses at SoTellUs.com. 🎧 Listen to the full episode on your favorite podcast platform: Apple Podcasts | Spotify | Google Podcasts 🔔 Stay Ahead in Business: Turn on notifications so you never miss an episode filled with insights to help you grow! Keywords for Discoverability: AI receptionist, artificial intelligence in business, AI for small businesses, customer service automation, AI tools for business growth, natural language processing, business automation, SoTellUs AI receptionist, AI-powered customer service, small business success with AI, chatbot integration, voice assistants, the future of AI, SoTellUs podcast, business technology trends, AI benefits for entrepreneurs.

In today’s fast-paced business world, maintaining consistent client communication is no longer optional—it’s essential. In this episode, we’re diving deep into why staying connected with your clients is critical for sales, loyalty, and long-term growth. Did you know that 66% of people switch companies due to poor communication? That statistic from a Project.co study highlights just how important it is to keep communication lines open and effective. 💡 Why Consistent Communication Matters Strong communication is the backbone of any successful relationship, whether it’s personal or professional. When it comes to business, communication directly impacts trust, credibility, and customer retention. Think about it: how often have you stopped dealing with a company because you felt neglected or undervalued? One of the most common mistakes businesses make is assuming that their clients will stay loyal simply because of the quality of their product or service. While quality is vital, it’s not enough. Clients need to feel connected to your brand, and communication is the key to creating that connection. Building Trust Through Communication Trust is the foundation of any relationship, and in business, it’s built through regular and transparent communication. Companies like Zappos have set the gold standard for client communication by ensuring their customers are always informed and supported. Zappos’ commitment to outstanding customer service, proactive updates, and personalized interactions has earned them a loyal following. By communicating consistently, you show your clients that you value them, that their business matters to you, and that you’re always there to support them. This trust translates into repeat sales, referrals, and glowing reviews. Staying Top of Mind In today’s competitive market, it’s crucial to stay relevant to your clients. If you’re not communicating with them, your competitors are likely stepping in to fill the void. Consistent communication ensures that your brand remains at the forefront of their minds, making it less likely for them to consider alternatives. For example, imagine you run a subscription-based service. If your clients don’t hear from you regularly, they may forget why they signed up in the first place. On the other hand, regular updates about new features, tips, and success stories keep them engaged and remind them of the value you provide. Enhancing the Client Experience Effective communication is also a proactive way to enhance the client experience. Too often, businesses only hear from clients when there’s a problem or when they want to cancel. By taking a proactive approach—such as checking in regularly or sharing updates—you can address potential issues before they arise. For example, let’s say a client is frustrated because they don’t understand how to use a new feature of your product. If you send a tutorial video or a step-by-step guide before they even have to ask, you’re not just solving a problem—you’re exceeding their expectations. 📋 Strategies for Effective Client Communication Now that we’ve established why communication is important, let’s talk about how to do it effectively. Below are proven strategies to ensure your communication efforts are impactful and efficient: 1️⃣ Personalization Generic messages are a thing of the past. Today’s clients expect personalized communication tailored to their unique needs and preferences. 1-on-1 Messages:Segmented Lists: For example, if you run a fitness business, you might send different emails to clients interested in weight loss versus those focused on muscle building. 2️⃣ Consistency Across Channels Your message should be consistent across all communication channels, whether it’s email, social media, SMS, or video. Clients often interact with your brand on multiple platforms, so it’s important to ensure your messaging aligns everywhere. Additionally, remember that people have different channel preferences. Some may...

New Year, New Plan - 4 Key Strategies to Skyrocket Your Business in 2025 Are you ready to make 2025 your best year yet? In today’s episode of [SoTellUs Time], we’re diving into the 4 essential elements you need in your growth plan to double, triple, or even quadruple your business in the New Year! 🚀 These strategies, built around the KDAA framework (Keep, Delegate, Automate, AI), have already helped thousands of businesses achieve explosive growth. If you're serious about scaling your business and staying ahead of the competition, this is a must-watch! 🔑 Key Takeaways from This Episode: 1️⃣ KEEP: Focus on the Critical Tasks You Must Manage These are the tasks that demand your personal attention on a daily, weekly, or monthly basis. Marketing:Operations:Partnerships:Project Management: 2️⃣ DELEGATE: Empower Your Team Identify tasks that others can handle effectively, allowing you to focus on big-picture growth. Marketing:Project Management:Customer Support:HR & Hiring:Sales: 3️⃣ AUTOMATE: Save Time and Boost Efficiency Eliminate repetitive tasks with automation tools and systems: Customer Communication:Marketing:Operations: 4️⃣ AI: Leverage Cutting-Edge Technology AI tools can revolutionize how you operate: Customer Service:Content Creation:Website Communication: 📝 Homework: Apply the KDAA Framework to Your Business! This week, take time to analyze your business processes. Identify what you need to KEEP, what you can DELEGATE, what can be AUTOMATED, and where AI can make a difference. Implementing KDAA will streamline your operations, save time, and set you up for massive growth in 2025. Need help? We’ve got you covered! Reach out for guidance on implementing these strategies in your business. 📌 Keywords for this Episode New Year, New Plan, growth plan for 2025, business strategies, KDAA framework, Keep Delegate Automate AI, business growth tips, marketing strategies, small business automation, AI for business, scaling your business, productivity tips, automate tasks, business efficiency, AI content creation, small business delegation, customer nurture campaigns, business resolutions, 2025 business goals, social media automation, employee hiring automation. 💡 Subscribe to SoTellUs Time for weekly tips on growing your business, mastering customer reviews, and implementing cutting-edge strategies for success! 🔔 Don’t forget to like, comment, and share this video with fellow entrepreneurs looking to level up in 2025. Let’s crush your business goals together!

Year-End Review: Wins, Challenges, and Opportunities | Reflect, Learn, and Prepare for Success in 2025 🌟 Welcome to Our Year-End Review! 🌟 As we wrap up the year, it's time to reflect on the journey—our wins, the challenges we faced, and the opportunities we uncovered. In this special video, we’ll break down the key moments of 2024, the lessons they taught us, and how they’re shaping our vision for an even better 2025. Whether you're an entrepreneur, business leader, or growth enthusiast, this reflection will inspire you to take stock of your own year and set the stage for future success. 🔑 Key Highlights of the Video: 1️⃣ Celebrating Wins: 2️⃣ Navigating Challenges: 3️⃣ Exploring Opportunities: 🎯 Actionable Takeaways for You: 💡 Why This Reflection Matters: Taking time to review the year is more than just a tradition—it’s a powerful tool for growth. By acknowledging accomplishments, learning from setbacks, and preparing for the future, you set the foundation for sustained success. This video is your chance to pause, reflect, and recharge before diving into the opportunities ahead. 🙌 Thank You for Being Part of Our Journey! We couldn’t have made it through 2024 without the support of our incredible team, clients, and audience—you! Your dedication and engagement inspire us every day. ✨ Join the Conversation: 📅 Let’s Make 2025 Incredible Together! It’s time to embrace the opportunities ahead and make this coming year one for the record books. #YearEndReview #BusinessGrowth #2025Planning #AIinBusiness #WinsAndChallenges #Entrepreneurship #BusinessReflection #Opportunities #SuccessStrategies

Podcast Episode: Investing in Your Team | Employee Compensation, Recognition & Retention Strategies 🎙️ Welcome to "SoTellUs Time" – the podcast that empowers business owners, entrepreneurs, and leaders with actionable strategies for growth and success. In this episode, we’re diving deep into "Investing in Your Team" – a critical yet often overlooked aspect of building a thriving business. 🚀 What You’ll Learn in This Episode: Discover the transformative power of employee recognition and its impact on your organization. We’ll cover practical strategies for: If you’re ready to improve productivity, enhance employee retention, and boost your business’s bottom line, this episode is for you! Key Topics Discussed: 1. Why Employee Compensation Matters 💡 The Big Picture: Employee satisfaction is the backbone of productivity, retention, and brand reputation. Employees who feel fairly compensated are 1.3 times more likely to remain loyal to their employer. 2. Year-End Bonuses: Immediate Recognition and Motivation ✅ Definition: One-time payments to acknowledge employees’ contributions over the year. Pros: ⚠️ Cons: 🎯 Best Practices: 3. Profit Sharing: Aligning Goals with Company Success 💰 What is Profit Sharing? A system where employees share in the company’s profits, fostering a collaborative, team-driven culture. 🌟 Benefits: 📌 How to Implement Profit Sharing: 4. Salary Increases: Building Long-Term Loyalty 📈 The Importance of Competitive Pay: Offering competitive salaries is essential for retaining top talent and attracting skilled candidates. 🗓️ When to Give Raises: 💡 Tips for Balancing Raises and Growth: 5. Balancing All Three Approaches Customizing Compensation for Your Business: Small Businesses:Medium to Large Enterprises: ✅ Pro Tip: Monetary rewards are just one part of the equation. Build a culture of appreciation with regular recognition and open communication. 6. Overcoming Challenges in Employee Compensation Every business faces hurdles when it comes to employee compensation. We’ll share proven strategies to: 7. Homework for Business Owners 📋 Take Action Today: Audit Your Finances:Set a Plan:Communicate Transparently: 💡 Pro Tip: Seek feedback from your employees to ensure the programs resonate and inspire motivation. Why This Matters Investing in your team isn’t just about increasing paychecks—it’s about creating a workplace where employees feel valued, motivated, and aligned with your company’s vision. By implementing these strategies, you’ll build loyalty, reduce turnover, and position your business for long-term success. 🔗 Resources & Links Mentioned in the Episode: Employee Retention Tips: Building a Loyal TeamThe Ultimate Guide to Profit SharingHow to Budget for Salary Increases Follow Us for More Insights: ✅ Subscribe to SoTellUs Time on YouTube for weekly episodes packed with actionable business strategies. ✅ Don’t forget to like, comment, and share this episode if you found it valuable! 📲 Connect With Us on Social Media: @SoTellUs@SoTellUs 📌 Hashtags to Help You Find This Episode: #EmployeeRecognition #TeamInvestments #BusinessGrowth #EmployeeBonuses #ProfitSharing #SalaryIncreases #EmployeeRetention #LeadershipTips #SmallBusinessSuccess #TeamBuilding #BusinessStrategies 🎧 Tune In Now: Transform your approach to employee compensation and start building a more motivated, loyal, and productive team today! 🔥 Don’t forget to hit that Subscribe button and ring the bell 🔔 so you never miss an episode of SoTellUs Time!

Sometimes, giving 110% isn’t enough to succeed in your business—and it may even lead to failure. In this video, we reveal how working smarter, not harder, is the key to growth. Discover how to focus your energy on the areas that matter most while delegating, automating, and optimizing the rest. 💡 What You’ll Learn in This Episode: Minimum Required Effort for Maximum Return 🎯 Your Homework: Take a look at your business: The truth is that 99% of businesses need to do one—or both—to grow. 🚀 Key Insights: To build a thriving business, you need to: 1️⃣ Focus your maximum effort on what truly matters. 2️⃣ Hire for tasks you can delegate—even if it’s only done at 80%. 3️⃣ Automate repetitive or critical processes to save time and resources. AI is changing the game, and the opportunities are endless for business owners who adapt. 📥 Connect With Us: 👉 Subscribe for more tips on business growth and automation: @SoTellUs 👉 Share your thoughts in the comments: What’s one area of your business you could hire or automate today? #BusinessGrowth #Entrepreneurship #Automation #SmallBusinessTips #Leadership

Are you feeling the weight of year-end deadlines, holiday chaos, or simply running out of steam as the year comes to a close? Don’t worry—you’re not alone! In this episode of SoTellUs Time, we’re diving into how to recognize and overcome burnout while staying motivated to crush your goals for the rest of the year. Whether you’re managing a business, leading a team, or just trying to keep up with your to-do list, this episode is packed with actionable tips to help you finish strong. 🎙️ Here’s What We’re Covering: 1️⃣ Recognizing and Managing Burnout Burnout doesn’t just happen overnight—it creeps up on you. Learn how to identify the signs early, like feeling physically drained, emotionally exhausted, or uninspired by tasks you used to enjoy. We’ll share actionable steps to manage burnout, including: 2️⃣ The Power of Micro-Goals Big goals can feel overwhelming, especially during a busy season. That’s why breaking them into smaller, achievable steps can be a game-changer. Discover how to: 3️⃣ Revisiting Your ‘Why’ When motivation starts to fade, reconnecting with your purpose can reignite your drive. We’ll show you how to: 📝 Your Homework: Before the next episode, take a few moments to: 🔥 Ready to finish this year strong? Let’s crush your goals and beat burnout together. 📌 Subscribe for more: Don’t miss weekly episodes filled with tips on business growth, motivation, and staying focused. Click here to subscribe: Subscribe Now 👍 If you found this episode helpful, be sure to like, comment, and share it with someone who could use a motivational boost. Together, we can power through the challenges and end the year on a high note! #BeatBurnout #Motivation #CrushYourGoals #EndOfYearFocus #SelfCare #MicroGoals #BusinessTips #SoTellUsTime

As Thanksgiving approaches, it's the perfect time to reflect on the power of gratitude and its impact on personal and professional growth. In this episode, we dive into how practicing gratitude can strengthen your relationships with your family, employees, and clients, ultimately driving success in your business. If you're looking for ways to foster a culture of appreciation and gratitude, this video is for you! Why Gratitude Matters in Business Gratitude is more than just a feel-good practice—it’s a proven way to boost morale, build stronger relationships, and inspire loyalty. Whether you're a small business owner, entrepreneur, or leader, adopting gratitude can set your business apart and create meaningful connections that last. Segment 1: Gratitude for Your Family Why It Matters Your family plays a pivotal role in your entrepreneurial journey. Their unwavering support helps you navigate the ups and downs of business ownership. Showing gratitude to your loved ones is essential for maintaining balance and perspective. Ways to Show Gratitude Segment 2: Gratitude for Your Employees Why It Matters Your employees are the backbone of your business. A culture of gratitude motivates your team, increases productivity, and fosters loyalty. A simple “thank you” can go a long way in building a positive workplace environment. Ways to Show Gratitude Segment 3: Gratitude for Your Clients Why It Matters Your clients are the lifeblood of your business. Showing appreciation strengthens trust and builds long-lasting relationships that drive customer loyalty and advocacy. Ways to Show Gratitude Your Gratitude Challenge This week, pick one way to express gratitude for your family, employees, and clients—and take action! Whether it’s a handwritten note, a heartfelt conversation, or a special gesture, small acts of gratitude can make a big difference. Why Watch This Video? This Thanksgiving-themed episode is packed with actionable tips to help you grow your business while cultivating stronger, more meaningful relationships. If you're an entrepreneur or business leader looking to inspire your team, deepen client connections, and create a harmonious work-life balance, this video is a must-watch. Don’t forget to like, subscribe, and share this video with fellow business owners! Drop a comment below sharing how you show gratitude in your personal or professional life. Let’s build a community that celebrates gratitude every day! #GratitudeInBusiness #ThanksgivingSpecial #BusinessGrowth #EmployeeAppreciation #ClientRelationships #EntrepreneurshipTips #WorkLifeBalance

🎯 Unlock the Power of Partnerships to Skyrocket Your Profits! In today’s episode, we’re diving deep into how to partner your way to profits. Strategic partnerships are a game-changing approach for businesses looking to expand their reach, gain cost-effective leads, and build brand credibility by aligning with trusted names in the industry. 🚀 💡 Why Partnerships Work Here’s why partnerships are a must for your business growth: Expand Your Reach & Audience33% of Our Leads Come from PartnersGet Leads for LessBoost Credibility 👩‍💻 Finding the Right Partner To create successful partnerships, it’s essential to align with the right businesses. Here’s how to identify them: Complementary OfferingsAddress Gaps in Your Servicesrevenue share modelTarget Similar AudiencesAligned Values & Vision Pro Tip: Always ask yourself, “Who has the clients I want?” 💵 How to Incentivize Your Partner Make partnerships attractive by offering incentives that benefit both sides: Revenue SharingResidual Income OpportunitiesCross-Promotion ✏️ Homework for This Week Start taking action today! Create a ListReach Out 📌 Why You Can’t Miss This Episode This video is packed with actionable strategies to help you grow your business through partnerships. Whether you’re a small business owner, entrepreneur, or marketer, these tips will help you: Generate more leads for lessBoost your credibilityExpand your customer base effortlessly 🔔 Don’t forget to like, comment, and subscribe for more business growth tips and strategies! Hit the notification bell so you never miss an update. Keywords: 💬 What partnerships are you exploring? Let us know in the comments below! #PartnerForProfits #BusinessGrowth #StrategicPartnerships

n this powerful episode, we uncover one of the most effective strategies for building wealth and dominating your market, even during tough economic times. Drawing from historical success stories and real-world examples, we explore how staying active in marketing—rather than retreating—can position your business for long-term success. Why Retreating in Marketing is a Big Mistake Over the past six months, many businesses have faced challenges, leading some to pull back on their marketing efforts. While this may seem like a logical cost-saving measure, it’s often a critical error. When competitors retreat, the opportunity to dominate the market and capture more customers becomes wide open. Procter & Gamble: A Case Study in Market Domination During the Great Depression, Procter & Gamble (P&G) faced the same economic hardships as other businesses, but they chose a different path. Instead of cutting back, they doubled down on advertising, particularly in emerging platforms like radio. This led to the creation of branded entertainment, the precursor to modern soap operas, and cemented their position as a household name. Here’s what made P&G’s strategy so effective: Commitment to Advertising: P&G increased its advertising budget, ensuring its products stayed front and center while competitors faded into the background.Understanding Consumer NeedsInnovative Marketing TacticsLong-Term Vision SoTellUs: Winning During COVID Fast forward to the COVID pandemic, where businesses once again faced economic uncertainty. At SoTellUs, when our competitors slashed their marketing budgets, we held steady. Not only did we maintain our spending, but when we saw the market opportunity, we increased our budget. This bold move allowed us to capture market share, become the #1 choice for customers, and drive even more sales. The lesson? When others retreat, there’s a chance to claim the top spot. What You Can Do Today To dominate your market, take a close look at your current marketing strategy: Identify ROIEvaluate the CompetitionAct Now This episode will inspire you to take action, think long-term, and see challenges as opportunities to grow. Whether you’re running a small business or a global enterprise, the principle is the same: Don’t retreat. Double down, adapt to your customers’ needs, and claim your place as a market leader. 🔔 Subscribe for More Business Tips Ready to dominate your market? Hit that subscribe button and join us as we share actionable strategies for business growth, marketing success, and long-term wealth.

Welcome back to our channel! In today’s episode, we’re diving deep into the world of client retention and uncovering powerful strategies for keeping your customers loyal and engaged. If you’re a business owner or entrepreneur looking to increase your customer lifetime value, reduce churn rates, and build long-lasting relationships with your clients, you’re in the right place. This episode will cover why focusing on client retention is often more valuable than constantly acquiring new customers, and we’ll give you actionable steps you can start implementing today. Why Client Retention Matters More Than Just Acquiring New Customers Client retention isn’t just a buzzword; it’s a critical component of any successful business. Many companies make the mistake of pouring all their resources into attracting new clients without realizing the immense value that existing clients bring to the table. Here’s why retention strategies should be a top priority for your business: Lower Cost Than Acquiring New Customers: Did you know it’s 5-7 times cheaper to retain an existing client than to acquire a new one? When you focus on keeping your current clients happy, you save money and increase your ROI. Higher ROI on Marketing Efforts: Your initial marketing efforts are only as good as your retention strategy. By focusing on client retention, you maximize the return on each dollar spent on acquiring that customer in the first place. Increased Revenue Through Repeat Business: Loyal clients are more likely to make repeat purchases and engage in upselling and cross-selling opportunities. A satisfied customer is far more likely to explore additional products or services you offer. More Referrals and Positive Word of Mouth: Satisfied clients trust you and are more likely to refer friends and family, bringing in high-quality leads at no additional cost. Enhanced Brand Loyalty: Building a loyal customer base is essential for long-term growth. Client loyalty doesn’t just increase revenue but also builds a community around your brand. How to Retain Your Clients: Proven Client Retention Strategies Now that we know why client retention is important, let’s get into the actionable steps you can take to keep your customers coming back. Here’s a breakdown of the most effective client retention strategies: 1. Understand Your Clients Understanding your clients’ needs and expectations is the foundation of customer retention. Regularly seek feedback and stay updated on their experiences with your brand: Client ReviewsSurveysClient Calls 2. Deliver Consistent Quality Consistency in quality keeps clients coming back. Develop systems to measure and maintain high-quality standards: Quality MeasurementsStandard Operating Procedures (SOPs)Regular Training 3. Build Trust and Transparency Trust is essential in building long-term relationships. Be upfront, honest, and proactive in your communication: Clear CommunicationAddress Issues QuicklyTransparent Pricing 4. Follow Up and Check-Ins Clients need to know they are valued beyond the point of sale. Regular follow-ups show clients that they’re more than just numbers: Personalized Follow-UpsAutomation with a Personal Touch 5. Incentivize Loyalty Give your clients a reason to stay loyal by introducing rewards programs that keep them engaged with your brand: Loyalty ProgramsReferral Programs Homework To help you get started, we have a challenge for you! Pick at least one of these client retention strategies and implement it in your business this week. Whether it’s sending a follow-up message, creating a loyalty program, or seeking client feedback, taking action now will help you start building stronger relationships with your customers. Subscribe and Stay Connected If you found this video helpful, make sure to like and subscribe for more insights on client retention, business growth, and marketing strategies. Share this video with your team or fellow business owners who could benefit from a stronger...

Welcome to the ultimate guide to mastering the "Season of Spending"! The holiday season is officially here, and with it comes a wave of eager customers looking for the best deals, discounts, and promotions. In this video, we're diving into how you can strategically prepare your business to make this holiday season your most profitable yet. If you're looking to get discovered by customers ready to spend and engage, stay tuned, because we'll cover essential holiday promotional strategies, marketing tips, and timing tactics that’ll help you make the most of Halloween, Black Friday, Thanksgiving, and the December holidays! 💰✨ 🎉 Key Points Covered in Today’s Video: 1. What Promotions Do You Need? To set your business apart this holiday season, it’s crucial to plan for key dates like: Halloween:Black Friday:Thanksgiving Weekend:December Holidays (Christmas, Hanukkah, New Year’s, etc.): 🌟 Action Tip: Start thinking about which holidays align best with your products or services and how you can create unique promotions that resonate with the festive vibes! 2. What Should You Offer? 🤑 Choose promotional offers that attract attention and deliver value, such as: Discounts:Prepaid Services:Buy One, Get One Free (BOGO) or Discounted:Gift Cards with Discounts: 🌟 Action Tip: Think about what offers have worked in the past or what your customers respond to best, then tailor them for the holiday season! 3. How Should You Market Your Holiday Promotions? 📣 To maximize visibility, use every channel available to communicate with your clients and new prospects. Here’s how: Email Campaigns:Social Media Posts:Text Messages:Printed Flyers & In-Store Posters: 🌟 Action Tip: Tailor each message based on the platform! For instance, emails can be more detailed, while social media posts should be visually engaging and to the point. 4. When Should You Start Marketing? 📆 Timing is everything! Here’s a suggested timeline to ensure your promotions hit when customers are most responsive: Thanksgiving & Black Friday:December Holidays: 🌟 Pro Tip: By spacing out your promotional messages, you keep your audience interested without overwhelming them. 5. How Often Should You Contact Your Customers? 📨 For holiday promotions, frequency is essential to stay top of mind. As a rule of thumb: at least 3 times during Thanksgiving week 🌟 Action Tip: Consider sending different messages with each contact, such as a reminder, a special one-day deal, or a countdown to the end of the sale. 6. When Should You End Your Specials? ⏰ Ending your promotions at the right time ensures that customers feel urgency without feeling rushed. Here are three popular options: End it on the holiday itselfExtend it over the weekendAllow a grace period of a couple of days post-holiday 🌟 Pro Tip: Choose an end date based on your goals. A short window creates urgency, while a few extra days can capture last-minute shoppers. Homework 📝 Now that we’ve laid out the strategy, it’s time for some hands-on preparation: Step 1:Step 2:Step 3: By following these steps and preparing your marketing ahead of time, you'll be ready to tackle the Season of Spending head-on. Embrace this chance to connect with your customers, offer them real value, and ultimately, drive your profits to new heights this holiday season! 👉 Don’t forget to subscribe for more tips on maximizing your business potential during peak seasons, and let us know in the comments: What promotions are you planning to run this holiday season? 🎄🛍️ Happy Holidays and Happy Selling! Tags: #SeasonOfSpending #HolidayPromotions #BlackFriday #ThanksgivingSales #MarketingTips #BusinessGrowth #SmallBusinessTips #CustomerEngagement #ProfitablePromotions #HolidayMarketing

In today’s fast-paced digital world, effective communication is the key to driving business growth, increasing customer engagement, and improving retention. One of the most powerful tools at your disposal is text message communication, also known as SMS marketing. In this video, we're going to break down the immense value of text message marketing, why it's one of the most effective channels today, and why you need to get involved now before it’s too late! Why Text Message Marketing? So, why should you invest in text message marketing over other communication methods? Here are some compelling stats and reasons: 98% of text messages are opened and read: That’s right! A staggering 98% of all SMS messages get opened, compared to only 20% of emails. In a world where email inboxes are cluttered, and people easily scroll past ads, text messaging stands out. Most text messages are read within 3 minutes: Instant engagement is what makes SMS marketing so powerful. Once your message is delivered, it’s usually read within 3 minutes of being received. This is crucial for time-sensitive offers or reminders that need immediate attention. Instant Delivery: Unlike emails that may sit in inboxes for hours or even days, text messages land in your audience's hands within seconds. This immediacy allows for quick responses and interactions. Higher Conversion Rates: SMS marketing boasts a 45% conversion rate, compared to a mere 6% for email. This means that nearly half of the people you text are likely to engage with your offer or call to action. That’s massive for any business looking to grow. Cost-Effective Marketing Channel: When it comes to the cost of reaching your audience, SMS marketing is far more affordable compared to traditional channels like TV ads, billboards, or even pay-per-click (PPC) online ads. You're getting high engagement without breaking the bank. Why You Need to Get In NOW! While the benefits of text message marketing are clear, timing is crucial. Here’s why you need to jump in today rather than waiting: A2P Approvals: A2P (Application-to-Person) messaging is subject to strict regulations by mobile carriers. Carriers now require approval before you can send a single text message to your customers. These approvals ensure compliance with legal and privacy standards, protecting both your business and your customers. The catch?Stricter Rules Are Coming: Regulations around SMS marketing are evolving rapidly. The rules surrounding consent, privacy, and permissions are becoming tighter by the day. The longer you wait, the harder it could be to start your text messaging campaigns. Get in earlyChanging Privacy Policies: With privacy becoming an ever-increasing concern for consumers, businesses must ensure they’re following strict guidelines when it comes to collecting customer data. Here are a few key things to keep in mind: form checkboxesCapture Permissions NOW! Every day you wait is a lost opportunity. The longer you delay in implementing a text message marketing strategy, the more customers slip through your fingers who haven't given you permission to contact them via SMS. Imagine missing out on dozens, hundreds, or even thousands of potential sales because you didn’t secure their consent early enough. Your Homework: I want to challenge you to think about how your business could start using text message marketing today. Take some time to evaluate your business and come up with at least three ways that you could integrate SMS communication to boost customer engagement and sales. Here are a few ideas to get you started: If you’re not sure how to implement a text message marketing strategy, don’t worry! Reach out to us, and we’ll guide you through the process of getting A2P approved, creating a compliant marketing strategy, and turning this tool into a powerful revenue driver for your business. Conclusion: Text message marketing is one of the most powerful, direct, and effective ways to engage with your...

Welcome to today’s video, where we’ll dive deep into one of the biggest obstacles that sabotage business owners—distractions! In this video, we’re focusing on a mindset shift that can change the way you approach growth, revenue, and time management in your business. Today’s topic is “Focus on the River, Not the Stream.” This concept can help you streamline your efforts, reduce time-draining activities, and ultimately increase your profits. Close Every Deal: Why It's a Trap As business owners, we have an instinct to try to close every deal, capture every sale, and serve every single customer. It seems like the more we do, the more we earn, right? Well, not always! While it might feel like you’re being productive, focusing on every deal or opportunity can actually kill your time and diminish your profits. Not all opportunities are created equal. If you spend too much time chasing smaller, less profitable deals, or servicing customers that demand excessive attention, you’re taking your eye off what truly matters—your rivers of revenue. This is where today’s lesson comes in: Focus on the river, not the stream. The Rivers: Your Key Revenue Drivers So, what exactly are the "rivers" in your business? Rivers are your primary sources of income—the services or products that consistently bring in the most revenue, the most profit, and require the least amount of time to fulfill. Focusing on these revenue drivers is the key to scaling your business efficiently. Let’s break it down: What Brings in the Most Revenue? – Look at the services or products that are consistently generating the highest volume of income for your business. These are your core offerings and should be prioritized. What Brings in the Most Profit? – Revenue alone isn’t enough. You need to focus on the services that deliver the best profit margins. This is where your business’s health truly lies. What Takes the Least Amount of Time but Delivers Great Profits? – Time is money! Identify the offerings that require minimal effort but still generate a good profit. These should be top priorities for scalability. What Has the Largest Potential Customer Base? – Focusing on products or services with broad appeal can exponentially grow your business, as these “rivers” can feed a steady stream of income for a long time. The Streams: Time-Draining Distractions On the other hand, “streams” are the distractions—the offerings or deals that take up your valuable time but don’t deliver a high return. Here are some examples: Additional Services: These might add value but often take more time and resources to fulfill. If they don’t significantly contribute to your profit, they might be worth cutting. High-Ticket Clients: While these customers bring in more money per transaction, they are often more demanding and require more attention. They can drain your time and energy, so consider whether they are worth the effort. Partnerships: While partnerships can bring in large deals, they often take a significant upfront investment of time with minimal immediate payoff. Be mindful of how much time you’re spending on these opportunities. Large or Group Deals: Though they can look appealing, these deals often require heavy discounts or extended negotiation periods, which reduce overall profitability. Homework: Identify and Cut the Streams Your action item this week is simple yet powerful: Identify the streams in your business that are draining your time and profits. Which services, clients, or deals are you focusing on that aren’t delivering the returns you need? Once you’ve identified them, make the hard decision to cut them out. Redirect your focus toward the rivers—the areas that are bringing in the majority of your revenue and profit. This mindset shift will free up your time, allowing you to focus on the opportunities that truly drive your business forward. Remember, growth comes not from doing more but from doing the right things. Don’t forget to like, subscribe, and share...

In today’s video, we are diving deep into a critical topic that can make or break your business: Knowing Your Value. If you’re a business owner who constantly feels like you’re going above and beyond for your customers without seeing a fair return, this video is for you. One of the biggest profit killers in any business is failing to set clear pricing for additional services or work. Today, we’ll explore why this happens, how it impacts your bottom line, and what you can do to ensure you're compensated for every extra mile you go. Customer service is king, and we all want happy customers, but there’s a catch: If you’re not careful, you could find yourself out of business while trying to please everyone. This video will share real-world insights, including the story of a cleaner who faces this very dilemma. The Cleaner’s Story: Customizations Gone Wrong Imagine you’re a cleaner, and you’ve built a good relationship with your client. One day, they ask for some extra customizations—maybe an additional room to clean or a deeper clean in specific areas. You oblige because you want them to be happy. They’re thrilled and pay the bill, but next time, they ask for a little more. And then a little more. Soon, these customizations become the norm, and the client expects them at no extra cost. What started as excellent customer service has now turned into an expectation of free. And this can happen in any industry. You think you're building loyalty, but you’re also building a profit-sapping pattern. The Pros and Cons of Saying Yes While making your client happy is great, if you’re not charging for extra work, here’s the reality: Pros: Cons: The Reality of the Needy Customer In my 25+ years in business, I’ve seen this happen time and time again. The clients who are the neediest and most demanding are usually: Not profitableNot loyalRarely satisfied These customers drain your resources, morale, and profits. The longer you keep these clients around, the worse it gets. The Solution: Know Your Value and Charge for It Here’s how you can protect your profits and sanity: Set your services and pricing in stoneStick to your pricingSet expectations upfrontBuild additional services into packagesFire needy and cheap clients Homework: Take Action This week, put together a plan that ensures you’re getting paid for all of your services moving forward. Review your current client base—if you have a needy, price-haggling client, it might be time to let them go. Remember, you deserve to be compensated for your hard work. It’s time to value your services, stop giving away free work, and create a business model that ensures profit with every client. Make sure to subscribe for more business tips and strategies on growing a profitable business without burning out! Keywords: business growth tips, knowing your value, pricing strategy, customer service, profit killers, avoid burnout in business, setting clear pricing, how to stop losing money, needy customers, managing difficult clients, business strategy, how to increase profits, business profitability, extra services pricing, setting client expectations, business tips for entrepreneurs.

Welcome back to our Local SEO training series! In today's episode, we're diving into Part 3, where we'll be focusing on how to create Local SEO-friendly content. If you want your website to rank higher on Google and attract more local customers, then this is the episode for you. We’ll cover why content is crucial for your local SEO strategy, the types of content you should be creating, and actionable tips on how to get Google to index and rank your content effectively. Let’s get started! Why is Content Important for Local SEO? Content is the backbone of your SEO strategy. Google’s primary job is to deliver the latest and most relevant content when someone performs a search. This means that your content is your ticket to showing Google which search terms your website should rank for on the first page. Google constantly searches the web for new content, which is why it's essential to keep your website updated with fresh, high-quality content. By creating SEO-friendly content, you not only inform your audience but also signal to Google that your site deserves to be seen. Types of Content You Should Create Wondering what kind of content will help boost your local SEO? Here are some top recommendations: Videos:Service + Location Pages:Articles and Blogs: How to Get Google to Index Your Content Getting Google to notice your content isn’t automatic—you need to take specific steps to make it happen. Here’s how: Create More Content:Consistency is Key:Share Your Content:Make Your Content Easy to Understand: How to Make Your Content Easy for Google to Rank When creating content, keep it focused and specific. Here are some tips: Focus on One Keyword Phrase:Target One City or Location:Use Keywords Naturally:Internal Linking: How Often Should You Post Content? At a minimum, you should add new content to your website monthly, but to see the best results, consider publishing weekly. Our most successful clients publish new content 4-5 times per week, keeping their websites fresh and relevant. Homework: Take Action! Now, it’s time to put this knowledge into practice. Review your website and identify at least one new way to add fresh content. Whether it's a new blog post, video, or service page, start creating today and watch your local SEO improve! Don’t forget to like, subscribe, and share this episode if you found it helpful! Stay tuned for the next episode in our Local SEO training series, where we’ll dive deeper into optimizing your content for even better results.

Welcome to "Campaign Mania," where we dive deep into the world of campaigns and how they can transform your business communications into tangible sales. If you're like most business owners, you know that regular communication with your clients and potential clients is crucial, but it often falls by the wayside as you juggle the many demands of running a business. In this video, we’ll explore how to turn those missed opportunities into new sales by setting up automated campaigns. Today, we sat down with a client who, in just 60 minutes, shared several brilliant ideas for reaching out to his clients and potential clients. Unfortunately, like many of us, he hadn’t gotten around to actually sending those emails or SMS messages. That’s where campaigns come in. Whether it’s reminding your existing clients about all the services you offer or notifying potential clients of special offers, campaigns can keep your business top of mind without you having to lift a finger. We’ll walk you through different campaign ideas that can boost your sales. Imagine a campaign that reminds your existing clients about your referral program. Or how about quarterly check-ins that keep both existing and potential clients engaged? Seasonal offers are another great way to capture attention at key times of the year. The possibilities are endless, but the key is to set up these campaigns so they can run automatically. Automation is the secret sauce in today’s fast-paced business world. When you automate your campaigns, whether it’s emails, SMS, or other forms of communication, you free up valuable time to focus on growing your business. You’re no longer tied to the manual task of sending one-off messages; instead, you’ve got a system in place that works for you around the clock. As we discuss in "Campaign Mania," setting up these campaigns doesn’t have to be a daunting task. Start with one simple campaign this week—whether it’s a special offer for potential clients or a reminder to existing clients about your latest services—and get it up and running. If you don’t have an automated system in place, now is the time to implement one. Remember, the goal of "Campaign Mania" is not just to talk about campaigns but to help you implement them effectively. Your homework is to come up with one campaign idea that you can start this week. Set it up, automate it, and watch how it transforms your business communications into sales. Don't miss out on the opportunities that campaigns can bring to your business. Subscribe for more insights on how to leverage campaigns, stay ahead of the competition, and turn potential clients into loyal customers. Let "Campaign Mania" be your guide to mastering the art of automated communications for lasting business success. #CampaignMania #Campaigns #Clients #PotentialClients #Sales #Communications #Emails #SMS #Business #Automate #Offers #ReferralProgram #SeasonalOffers #QuarterlyCheckIns #Remind #SpecialOffers #SetUp #ExistingClients #Homework #Implement

Welcome to today's episode where we dive into one of the most fundamental truths of business: the best businesses are built on solving problems. Whether you're an entrepreneur starting out or a seasoned business owner looking to refine your strategy, understanding how to position your business as the solution your potential customers are seeking is crucial for long-term success. In this video, we'll break down the essential steps to identify, understand, and market a problem, ensuring your business not only addresses real needs but also communicates its value effectively to your target audience. Step 1: Identify the Problem The foundation of any successful business lies in identifying a problem that truly needs to be solved. But not just any problem will do—you need to pinpoint one that affects a significant number of people to create a sustainable business model. The problem should be compelling enough that the benefits of solving it far outweigh the costs. Take, for example, the concept of Million Mile Tires. Imagine the impact and demand if tires could last a million miles, eliminating the frequent need for replacements and offering tremendous value to customers. This is the kind of problem-solving that lays the groundwork for a thriving business. Step 2: Understand the Problem Once you've identified a potential problem, the next step is to understand it thoroughly. Can you clearly and simply articulate what the problem is? More importantly, will the general public recognize your product or service as the solution? This step is crucial because if people don't see the value in what you're offering, even the best products can fail. Consider the success of Squatty Potty, a simple yet effective product that addresses a common but often unspoken issue. The key to their success was their ability to communicate the problem in a way that resonated with a wide audience. Step 3: Market the Problem Now that you've identified and understood the problem, it's time to market it effectively. The focus should be on the pain points—bring up the problem and remind your audience of the discomfort or inconvenience it causes. Then, paint a vivid picture of what life could be like after the problem is solved. This is where empathy becomes a powerful tool. By showing that you understand their pain and are genuinely here to help, you can build trust with your audience. Share your story: why did you start this business? Because you wanted to help people just like them. Use social proof to further solidify your solution's effectiveness. Case studies, reviews, and videos are all powerful tools to show potential customers that others have successfully overcome the same problem with your help. This not only builds credibility but also reassures them that they're making the right choice. Homework: Ready to take action? Identify the biggest pain point your potential clients face and create at least one marketing strategy centered around that pain point. Remember, the more you can connect with your audience's struggles and offer them a clear, effective solution, the more your business will thrive. Conclusion: Building a successful business is all about problem-solving. By identifying, understanding, and marketing a problem effectively, you can position your business as the go-to solution for your target market. Don't forget to subscribe for more insights and strategies to help your business grow, and hit the notification bell so you never miss an update. Let's turn those problems into opportunities for success! #BusinessStrategy #ProblemSolving #Entrepreneurship #BusinessGrowth #MarketingStrategy #CustomerPainPoints #BusinessTips #MarketPositioning #SuccessMindset #BusinessSolutions #SmallBusiness #BusinessDevelopment #CustomerFocus #BrandStrategy #ProblemBasedBusiness #MarketingTips #StartupSuccess