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Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today. Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.

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Location:

United States

Description:

Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today. Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.

Language:

English

Episodes
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EP. 030- Marketing With Empathy

2/11/2021
If you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences. Hosted by: Mantas Ciuksys Guest: Monica Raszyk Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher...

Duration:00:42:08

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EP. 029- Holiday Marketing: The Quarantine Edition

12/22/2020
Today’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals. You can download the eSports study referenced in the podcast here: www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020 Hosted by: Mantas...

Duration:00:32:00

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EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson

11/25/2020
Today, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people. Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at...

Duration:00:23:37

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EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha

7/7/2020
In this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data. Key discussion topics include: Recent changes in data privacyData ChallengesCMOs #1 priority with data intelligenceImpact of COVID-19 on data Links Mentioned - About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it - Our joint report on Stay-at-home industries:...

Duration:00:49:41

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EP. 026- The State of Social Media in China with Alex Duncan

6/10/2020
In this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China. Key discussion topics include: The role of KAWOHow social media is different in ChinaThe wall business encounter when starting marketing in ChinaMarketing Challenges https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf Hosted by: Mantas Ciuksys Guest: Alex Duncan Find our podcast...

Duration:00:48:16

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EP. 025- LinkedIn Essentials: How to Start and Scale with Gabriel Ehrlich

6/1/2020
In this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic. Key discussion topics include: How to enter LinkedIn marketing without the risk of failureHow LinkedIn is changingSteps and processes you will need to start and scaleOne area businesses often overlook with B2B marketing Hosted by: Mantas Ciuksys Guest: Gabriel Ehrlich Find our podcast on multiple...

Duration:00:33:33

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EP. 024- Paying Your Way Through a Recession with Michal Nemcok

5/22/2020
In this episode we talk with our own in house advertising expert Michal Nemcok about current ad spend and what the future could look like. Key discussion topics include: Current advertising trends on Facebook What advertisers are currently investing in Differences between paid platforms right now Paid advertising, essential or non-essential during these times Social Media Trends Report: The Effects of COVID-19 on Marketing...

Duration:00:36:58

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EP. 023- What Is Business as Usual Now? with Rand Fishkin

5/11/2020
In this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend. Key discussion topics include: New business models that have emergedRecommendations for planning and forecasting for the upcoming monthsEssential and non-essential parts of marketing during a recessionThe marketing department pre-covid vs...

Duration:00:31:50

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EP. 022- A Strategy for the “New Normal” with Aaron Gomez of VaynerMedia

4/30/2020
In this episode we speak with Aaron Gomez, VP and Head of Strategy at VaynerMedia, about the future of marketing. Aaron is an experienced digital strategist with 20 years of experience in digital business transformation, digital marketing, social media and advertising. We take a look at the current situation and how it will change the way we market in the future. Key discussion topics include: Aaron Gomez: https://www.linkedin.com/in/aarongomez Vayner Media:...

Duration:00:22:05

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EP. 021- The Psychology Behind Crisis Marketing With Nathalie Nahai and Omri Erel

4/24/2020
In this episode we are joined by two guests: speaker/author Nathalie Nahai and our own SVP of Marketing Omri Erel. Key discussion topics include: Nathalie is an international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, which has been translated into seven languages. Her work explores the intersection between persuasive technology, ethics and the psychology of online behaviour, and clients include Google, PwC, Unilever and Harvard...

Duration:00:36:22

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EP. 020- Influencer Marketing on Pause? Or Still Going?

4/24/2020
In this episode we speak with Monica Raszyk, Director of Product Marketing at Socialbakers. Monica has noticed how influencers have adapted to the current situation with a positive message, and how brands can learn from them during this time. Key discussion topics include: Hosted by: Mantas Ciuksys Guest: Monica Raszyk Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher...

Duration:00:28:01

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EP. 019- The Impossible Challenge: Digital Transformation in Government with Steven Mehringer

4/9/2020
In this episode we speak with Steven Mehringer, former Head of Communications Services for NATO where he lead the digital transformation strategy. We talk about his many experiences in communications and the challenge of digital transformation in government. Key discussion topics include: Hosted by: Mantas Ciuksys Guest: Steven Mehringer Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher...

Duration:00:47:25

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EP. 018- Virtual Events - The Crash Course with Juraj Holub

4/2/2020
In this episode we speak with Juraj Holub, Head of Communications at Slido, all about hosting virtual events. How do you move your event online and still maintain the same experience? Juraj has been helping event organizers with audience engagement for years and shares his experience with us. Slido is the Ultimate Q&A and Polling Platform for Company Meetings and Events. Key discussion topics include: Links Mentioned: support@slido.com https://www.sli.do https://blog.sli.do Hosted by:...

Duration:00:18:47

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EP. 017- The All-Remote Team Management Reality

3/31/2020
In this live episode we had Christina Mann join again to discuss how she manages a remote team. Christina has years of experience managing a team that is spread out all over the world and we talk about the ins and outs of doing this. Key discussion topics include: Hosted by: Mantas Ciuksys Guest: Christina Mann Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher...

Duration:00:36:31

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EP. 016- The State of Marketing in Asia with Charles Tidswell

3/26/2020
In this episode we speak with our JAPAC VP of Sales Charles Tidswell about the state of marketing in Asia. Keep in mind this episode was recorded before COVID-19 had expanded outside Asia. Key discussion topics include: Hosted by: Mantas Ciuksys Guest: Charles Tidswell Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify...

Duration:00:17:40

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EP. 015- How to Focus Your Marketing for the Long Run with Rand Fishkin

3/19/2020
In this episode we speak with former CEO & Co-Founder of Moz Rand Fishkin. Rand has since founded SparkToro and is the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Key discussion topics include: SparkToro https://sparktoro.com Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book Hosted by: Mantas Ciuksys Guest: Rand Fishkin Find our podcast on multiple platforms Apple Podcasts...

Duration:00:32:58

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EP. 014- The Real Way to Track Organic Growth with Fernando Angulo

3/12/2020
In this episode we speak with SEMrush Head of Communications Fernando Angulo about all the ways your brand can truly track organic growth. Don't waste any more time or man power on lopsided data. Key discussion topics include: Links Discussed in the episode SEMrush Sensor https://www.semrush.com/sensor/ Hosted by: Mantas Ciuksys Guest: Fernando Angulo Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher...

Duration:00:35:10

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EP. 013- Social Media Trends Report: Key Insights You Need to Know

3/5/2020
On this live episode we bring you the Socialbakers Q4 2019 Social Media Trends Report revealing crucial insights into the changes and developments on social media. The report highlights key data behind paid advertising, including campaign objectives, developments in click-through rate and cost per click, and the evolution of ad placements. Focusing on organic performance, the report details the audience size of the top 50 biggest brands on Instagram and Facebook, audience insights by age and...

Duration:00:55:44

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EP. 012- The Insiders Guide to Twitter Marketing with Fabiana Manfredi

2/28/2020
Marketers know that social media platforms are inherently different. Facebook, Instagram, LinkedIn, Youtube, we approach each platform with a slightly different strategy. What about Twitter, how different is it to other platforms? On this episode we talk with Fabiana Manfredi who is the Director of Agency Sales, Strategy & Development at Twitter to help us answer these questions and more. Find our podcast on multiple platforms Apple Podcasts...

Duration:00:19:22

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EP. 011- Marketing Psychology - What’s Behind Customer Decisions?

2/21/2020
In this episode we talk with Omri Erel, our SVP of Marketing about Marketing Psychology. Erel shares his insights on human psychology and how that plays a big role in a marketer’s job. This includes getting into the different functions of the reptilian brain, the mammalian brain, and the neocortex, as well as which one you should be targeting. Hosted by: Mantas Ciuksys Guest: Omri Erel Some interesting takeaways from the conversation: Studies have found that the human brain makes an...

Duration:00:39:39

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