Social Media Decoded

Michelle Thames announces joining the Bleav Network, a major sports and entertainment powerhouse. She thanks her listeners for their support and shares her journey of organically starting the podcast. Michelle emphasizes that she will remain true to her authentic style and commitment to bringing realness to digital marketing. She assures listeners that the podcast will continue to provide valuable content and expects even more opportunities and collaborations in the future. Takeaways Learn more & Apply for MMM HERE Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.

Understanding your audience is the foundation of successful marketing efforts. Tailoring your messages to their needs and preferences can make your content more engaging and effective. Methods to understand your audience include surveys, feedback forms, social media analytics, and creating customer personas. Applying audience insights can shift your business strategy and lead to remarkable results. Ignoring audience insights can result in wasted resources, disjointed campaigns, and missed opportunities. Start today by engaging with your audience and building a comprehensive understanding that informs every decision you make. Takeaways Chapters 00:00 The Foundation of a Successful Marketing Campaign: Understanding Your Audience 02:09 Methods for Understanding Your Audience 03:06 Applying Audience Insights to Shift Your Business Strategy 03:59 The Pitfalls of Ignoring Your Audience 05:07 Building a Comprehensive Understanding of Your Audience Learn more & Apply for MMM HERE Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Support the Show.

In this episode, Michelle discusses the power of email marketing as a cornerstone of effective digital marketing strategy. She highlights the benefits of direct access to your audience's inbox, higher engagement rates compared to social media, personalization and segmentation, building trust and credibility, and driving revenue through email marketing. Michelle also recommends email marketing tools and offers a free ebook on monetizing your email list. Takeaways Chapters 00:00 Introduction: The Power of Email Marketing 01:26 Chapter 1: The Power of Direct Access: Building an Email List 03:19 Chapter 3: Personalization and Segmentation in Email Marketing 05:02 Chapter 4: Building Trust and Credibility through Email Communication 07:16 Chapter 5: Driving Revenue with Email Marketing 08:40 Chapter 6: Recommended Email Marketing Tools 09:55 Conclusion: Take Action and Connect Learn more & Apply for MMM HERE Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Support the Show.

This episode discusses the topic of turning a side hustle into a main hustle while balancing a nine-to-five job. The host shares tips on setting realistic goals, maximizing time, mastering schedule, building a brand, networking, learning and adapting, and knowing when to make the transition. The episode emphasizes the importance of hard work, patience, perseverance, and planning in the journey of transitioning from a side hustle to a main hustle. Takeaways Chapters 00:00 Introduction: Turning Your Side Hustle into Your Main Hustle 01:28 Setting Realistic Goals and Maximizing Time 05:58 Building a Consistent Brand Message 07:23 Networking and Building a Community 09:20 Continuous Learning and Adaptation 10:18 Knowing When to Make the Transition 12:38 Conclusion: The Journey of Transitioning Learn more & Apply for MMM HERE Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Support the Show.

Consistency in content posting is crucial for success on social media. It builds trust, engages your audience, and helps the algorithm favor your content. However, maintaining consistency can be draining. Planning and scheduling are important for consistent content creation. It lets you stay on top of mind for your ideal clients and customers and gives the algorithms fresh content. Consistent posting also shows you are reliable, building trust over time. Creating a content calendar is essential for planning and organizing social media content. It's about knowing what to post and when and ensuring a balanced mix of content types. Various tools and platforms, such as ClickUp, Trello, Asana, and Canva, can help you with content scheduling. You can also schedule posts natively on platforms like Facebook and Instagram. Allocating a day or two each month to batch-create and schedule your posts can be a game changer. In this part of the conversation, Michelle discusses the importance of freeing up mental space and avoiding burnout in content creation. She emphasizes the benefits of batch-creating and repurposing content to maximize efficiency and maintain consistency. Michelle also highlights the significance of listening to your body and mind and balancing consistency with health. Recognizing the signs of burnout is crucial to take necessary breaks and avoid overwhelming yourself. In this episode, Michelle discusses the importance of caring for yourself to avoid burnout. She suggests that if you're feeling overwhelmed, tired, or experiencing a decrease in creativity, it might be time to take a staycation and allow yourself to relax and get more creative ideas. Michelle emphasizes the need to pause and step back when you notice these signs of burnout. She also reminds listeners that their well-being is the foundation of their business's success. Takeaways Book your 1:1 Cocaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Face Support the Show.

In this episode of "Social Media Decoded," host Michelle explores the critical steps for identifying the most effective social media platform for your brand. Whether you're just starting out or looking to refine your digital marketing strategy, understanding where to focus your social media efforts can significantly impact your success. Michelle breaks down how to assess different platforms based on your business goals, audience demographics, and content type. Key Points Discussed: Understanding Your Audience:Aligning Platform Strengths with Business Goals:Content Compatibility:Evaluating Engagement Levels:Long-term Scalability:Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show.

In this episode, Michelle discusses the potential ban of TikTok in the United States and its implications for digital entrepreneurs. She provides actionable tips to help entrepreneurs remain visible and adapt to the changing landscape. The main takeaways include diversifying social media presence, repurposing TikTok content on other platforms, fostering a sense of community beyond TikTok, and staying adaptable and innovative in marketing efforts. Takeaways Diversify your social media presence to mitigate the impact of a potential TikTok ban. Repurpose TikTok content on other platforms like Instagram and YouTube. Engage with your audience on multiple platforms to build a solid fan base. Stay adaptable and innovative in your marketing approach. Explore new platforms and collaborations to uncover new opportunities for growth and visibility. Chapters 00:00 Introduction and Background 03:30 Repurpose TikTok Content 07:20 Conclusion and Final Thoughts Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show.

Embrace the thrill of transformation as we journey through the ins and outs of scaling your business from a solo venture to a dynamic, flourishing team. I unveil the intricate tapestry of my own business evolution, highlighting the milestones that propelled me from solopreneur to the conductor of a small but potent ensemble. This episode is saturated with practical wisdom, from leveraging the might of automation and delegation to the realization that the magnitude of your team doesn't put a ceiling on success. I also share an inspiring tale of a client who spun their modest blog into a six-figure powerhouse, proving that with the right mixture of systems and ingenuity, business growth can be both seamless and spectacular. As we explore the diverse landscape of entrepreneurial achievement, you'll discover that the digital domain offers a plethora of opportunities regardless of your crew size. I encourage you to tune in and absorb the valuable strategies discussed, ensuring you're equipped to navigate the entrepreneurial waters with confidence and creativity. Remember to hit follow or subscribe for a steady stream of guidance, and consider passing on this episode's insights to other entrepreneurs in your network. Until next time, keep your ambitions burning bright and your business strategies sharper than ever. Farewell, my entrepreneurial comrades – may your ventures soar to new heights! Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show.

In this episode, Michelle Thames discusses the power of community and growing your business through relationships. She emphasizes the importance of networking and finding your tribe, as well as leveraging platforms for engagement and creating spaces for connection. She shares a success story of a client who built a thriving community around shared values. Takeaways ✅ Building a strong, engaged community around your brand can be invaluable for growth. ✅ Networking is about finding your tribe and connecting with fellow entrepreneurs and consumers. ✅ Platforms like LinkedIn, Instagram, and Facebook groups offer opportunities for engagement and community building. ✅ Creating spaces for connection, such as dedicated Facebook groups or interactive webinars, can foster a sense of community. ✅ Personalized marketing makeovers can help nurture communities and support overall business growth. Chapters 00:00 Introduction: The Power of Community 03:19 Chapter 2: Leveraging Platforms for Engagement 07:10 Chapter 5: Marketing Makeovers for Nurturing Communities Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the show Support the Show.

In this episode, Michelle Thames discusses the power of business retreats and how they can revolutionize how you do business. She shares her personal experience hosting and attending retreats and highlights their benefits, including immersive learning, building networks, renewed vision and energy, and tailored experiences. Takeaways Business retreats can be a powerful tool for growth, networking, and strategy refinement. Retreats offer an opportunity for immersive learning and meaningful implementation. They provide a unique environment for building relationships and connecting with fellow entrepreneurs. A change of scenery can recharge your batteries and inspire new ideas. Tailored experiences in retreats can provide concrete strategies tailored to individual business needs. Chapters 00:00 Introduction to Business Retreats 06:37 Building Relationships and Networking Info about the Costa Rica Retreat Nov 8-11 2024 https://bit.ly/elevateandilluminateretreat Book a call to chat with Michelle about the retreat here: Support the Show.

In this episode, Michelle Thames discusses how to turn social media followers into paying clients. She emphasizes the importance of optimizing your social media profile, including a clear call to action. She also highlights the significance of purposeful posting and using data analytics to understand audience preferences. Michelle shares success stories of clients who saw an increase in consultations and bookings by implementing these strategies. She offers a marketing makeover service to help businesses tailor their social media strategy for growth. Takeaways Optimize your social media profile with a clear call to action to convert followers into clients. Every post on social media should have a purpose and a call to action to encourage engagement. Use data analytics to understand what content resonates with your audience and create targeted posts. Implementing simple changes, such as sharing client testimonials and transformations, can lead to significant increases in consultations and bookings. Consider a marketing makeover service to receive personalized strategies for turning followers into paying clients. Chapters 00:00 Introduction and Welcome 00:54 Optimizing Your Social Media Profile 03:12 Using Data Analytics to Understand Audience Preferences 04:11 Success Stories: Increasing Consultations and Bookings 06:08 Transform Your Social Media Strategy with a Marketing Makeover Support the Show.

In this episode, Michelle Thames explores the concept of a growth mindset and its importance in the online business world. She discusses how a growth mindset embraces challenges, views failures as learning opportunities, and believes in the capacity for fundamental growth. Michelle shares her personal experiences of developing a growth mindset and highlights the importance of agility, resilience, and taking calculated risks in the dynamic digital space. She provides practical tips for cultivating a growth mindset, such as acknowledging potential for growth, embracing challenges, persisting in the face of setbacks, and continuously learning and growing. Michelle encourages listeners to apply the principles of a growth mindset to their own digital journeys. Takeaways A growth mindset embraces challenges and views failures as learning opportunities. In the dynamic digital space, agility and adaptability are crucial for success. Taking calculated risks can lead to groundbreaking discoveries. Overcoming setbacks with resilience can turn them into stepping stones. Acknowledging potential for growth and continuously learning and growing are key to cultivating a growth mindset. Engaging with the community, experimenting with new strategies, and analyzing results are important for business growth. A growth mindset opens up endless possibilities for personal and professional development. Chapters 00:00 The Power of a Growth Mindset in the Online Business World 01:56 Embracing Challenges and Viewing Failures as Learning Opportunities 03:51 Overcoming Setbacks with Resilience 06:17 Cultivating a Growth Mindset: Acknowledging Potential for Growth 07:13 Continuous Learning and Growth for Business Success 08:41 Building a Community that Thrives on Growth and Resilience Support the Show.

In this episode, Michelle Thames discusses the myth that a high follower count guarantees success on social media. She emphasizes the importance of engagement over quantity and provides strategies for building a quality following. Michelle highlights the significance of consistent content, authenticity, and directing followers to other platforms. She shares success stories of entrepreneurs with modest followings who have achieved business success through a loyal community. The key takeaway is that success is measured by the connections and engagement fostered with followers. Takeaways Engagement is more important than the number of followers. Consistent content and authenticity are key to building a quality following. Direct followers to other platforms to maintain connections. Success is measured by the connections and engagement fostered with followers. Chapters 00:00 Introduction: The Myth of a High Follower Count 02:18 Building a Quality Following 03:44 Directing Followers to Other Platforms 05:08 Success Stories of Modest Followings 06:56 Conclusion: Success is Measured by Connections Support the Show.

In this episode, Michelle Thames discusses how she used Chat GPT to craft a marketing plan that can help bring in a set amount of money each month. She shares her goal of reaching $50,000 a month and explains how she used Chat GPT to break down her offers and create a clear and actionable plan. Michelle emphasizes the importance of working smarter, not harder, and highlights the adaptability of Chat GPT to any business model. She encourages listeners to think about their revenue goals and use Chat GPT to create a marketing and sales plan. Takeaways Chat GPT can be used as a sales and marketing strategist to create a comprehensive marketing plan. Using Chat GPT, you can break down your offers and create a clear and actionable plan to reach your revenue goals. Chat GPT is adaptable to any business model and can tailor a marketing strategy to align with your specific goals and resources. Working smarter, not harder, is a key approach in digital marketing. You can use Chat GPT to create a marketing and sales plan based on your revenue goals and existing offers. Chapters 00:00 Crafting a Marketing Plan with Chat GPT 04:09 Using Chat GPT as a Sales and Marketing Strategist 06:01 Tailoring a Marketing Strategy with Chat GPT 07:26 Creating a Marketing and Sales Plan 08:53 Revolutionizing Marketing Strategies with Chat GPT Support the Show.

This episode explores the intersections of digital marketing, personal growth, and wellness. It discusses the stressors of digital marketing and the importance of mindfulness in managing them. The episode also emphasizes the significance of wellness beyond work and how it impacts work performance and mental health. Takeaways ✨ Digital marketing can be stressful due to the pressure to keep up with trends, manage client expectations, and deliver results. ✨ Mindfulness in marketing can lead to better decision-making, enhanced creativity, and improved relationships with clients and colleagues. ✨ Prioritizing sleep, exercise, and hobbies can profoundly impact work performance and mental health. ✨ Taking a moment to breathe and practice mindfulness is essential in the fast-paced world of digital marketing. Chapters 00:00 Introduction 00:57 Understanding the Stress of Digital Marketing 03:49 Wellness Beyond Work 04:46 Conclusion Support the Show.

In this episode, Michelle Thames shares her experience running a digital marketing agency and the reasons behind transforming their social media management strategy. She emphasizes the importance of valuing respect and integrity in client relationships and the need to prioritize the well-being of her team. Michelle also discusses the shift in focus from vanity metrics to long-term strategies and the importance of screening clients who align with the agency's values. She highlights the realities of running a digital marketing agency, including the need for flexibility, adaptability, transparency, and education. Chapters 00:00 Introduction and Background 01:26 Valuing Respect and Integrity 08:33 Realities of Running a Digital Marketing Agency Support the Show.

In this episode, Michelle Thames discusses Instagram's Pin Post feature and how it can be used to enhance your profile, increase visibility, boost engagement, and showcase your brand's personality and story. She provides tips on using pin posts to highlight key information and promotions, and shares insights on how pinning highly interactive content can encourage new visitors to join in on the conversation. Michelle also explains how to pin posts and comments on Instagram and encourages listeners to start pinning and watch their online presence transform. Takeaways Instagram's Pin Post feature allows you to pin up to three posts or reels at the top of your profile, making them the first thing visitors see when they come to your page. Pin posts can be used to increase post visibility, highlight key information and promotions, boost audience engagement, and showcase your brand's personality and story. Pinning highly interactive content or reels that have sparked great conversations can encourage new visitors to join in on the conversation and increase engagement. To pin a post or comment on Instagram, navigate to the post or comment you want to pin, tap the three dots or swipe left, and select the pin option. Chapters 00:00 Introduction to Instagram's Pin Post Feature 01:24 Using Pin Posts to Increase Visibility 05:42 Boosting Audience Engagement 07:08 Showcasing Your Brand's Personality and Story 08:34 How to Pin Posts and Comments Check out Michelle's MMM Program Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show.

In this episode, Michelle shares the story of how her love partnership and online branding intersected in her life. Her husband played a significant role in encouraging her to start a blog and share her experiences online. They have since built a successful digital marketing agency together and collaborate on various projects. Michelle emphasizes the importance of authenticity, transparency, and sharing one's story in building an online presence. She concludes by expressing gratitude for her husband's support and highlighting the power of love and partnership in achieving digital success. Takeaways Having a supportive partner can play a significant role in starting and building an online brand. Taking the first step is often the most daunting task, but it is essential for pursuing passions and aspirations. Collaborating and communicating effectively with a spouse in a business can lead to a successful partnership. Authenticity, transparency, and sharing one's story are crucial in establishing a strong online presence. Expressing gratitude and acknowledging the contribution of a supportive partner is important for personal and professional success. Chapters 00:00 Introduction and Background 01:25 The Role of Husband in Starting an Online Journey 03:21 Building Together as a Team 05:15 Lessons Learned 06:59 Celebrating Milestones and Gratitude 07:58 Conclusion Support the Show.

In this episode, Michelle discusses the latest Instagram update that allows users to add more frames to carousel posts. She highlights the benefits of this update for social media businesses and brands, such as the ability to provide additional context and information about products. Michelle also mentions a claim that some users can add up to 20 posts in a carousel. She concludes by encouraging listeners to embrace the ever-changing social media landscape and experiment with carousel posts. Takeaways Instagram is experimenting with allowing users to add more frames to carousel posts. The update provides benefits for social media businesses and brands, allowing them to provide additional context and information about products. Users may be able to add up to 20 posts in a carousel, although this is still being tested. It's important to embrace the ever-changing social media landscape and find creative ways to connect with your audience. Chapters 00:00 Introduction and Instagram Update 01:20 Experimenting with More Frames in Carousel Posts 03:12 Claim of Adding Up to 20 Posts in Carousel 04:05 Positive News and Conclusion Check out Michelle's MMM Program Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show.

In this episode, Michelle shares her marketing strategy and platforms for 2024. She emphasizes the importance of social media, particularly Instagram, Facebook, and LinkedIn. She also discusses expanding to YouTube and utilizing email marketing. Michelle highlights the value of in-person events and hosting retreats. She focuses on her signature program, the Magnetic Mastery Marketing Academy, and how it can transform personal brands. Ultimately, Michelle's goal is to enrich the lives of others and invite connection. Takeaways Social media platforms like Instagram, Facebook, and LinkedIn play a crucial role in personal branding and thought leadership. In-person events and retreats offer unique opportunities for networking and lead generation. Email marketing is an effective way to communicate with and provide value to your audience. Having a signature program can help transform personal brands and attract ideal clients. Chapters 00:00 Introduction and Vision for 2024 01:18 Importance of Social Media 04:32 Expanding to YouTube 05:02 Utilizing Email Marketing 06:24 Emphasizing In-Person Events 07:42 Hosting Retreats 09:05 Focus on Signature Program 13:37 Enriching Lives and Inviting Connection Check out Michelle's MMM Program Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show.