Social Media Made Simple

In this episode of Social Media Made Simple, host Eliza NapoleonCat interviews Grace Clemens, CEO of SGC Marketing, who shares her insights on the evolving landscape of digital marketing, particularly for e-commerce brands. They discuss the importance of social responsibility, storytelling, and the role of digital marketing audits in driving revenue. Grace emphasizes the need for personalization in marketing strategies and the significance of understanding consumer behavior, especially among younger generations. The conversation also touches on common mistakes e-commerce brands make, the impact of AI on marketing, and emerging trends such as long-form content and live social shopping. About our guest: Grace Clemens, the CEO of SGC Marketing, specializes in digital marketing audits for e-commerce brands. She brings a unique perspective to discussions around marketing, particularly in crafting and executing multi-channel marketing strategies that drive revenue and foster meaningful audience engagement.

In this episode... "Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves." Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasizes the need for businesses to focus on their audience and avoid self-centered messaging. Eloise provides tips for writing compelling social media posts, including using visual elements, measuring readability, and incorporating the word 'you' to engage the audience. About our guest: Eloise Leeson-Smith is a strategic Linguist, communications specialist, and expert copywriter, working with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers. With a focus on data-driven communications decisions, language consciousness and critical discourse analysis, Eloise works to help your business to better engage audiences of all kinds. From public sector bodies to UN agencies to private companies such as Experian and Capgemini, Eloise raises the bar for communications inside and outside your business, for happier staff, excited customers, and a better bottom line. When she's not researching, reading, or talking about talking, you can find her weightlifting, hanging out with her husband, and perfecting her spicy margarita. --- P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.

In this episode... We dive into the essentials of a successful content marketing strategy for B2B SaaS companies and analyze how to structure a team to manage diverse content projects across various channels and time zones effectively. Our guest, Michal Leszczynski, shares his insights on building a content team, highlighting key skills and qualities to look for. We also discuss the planning and execution of content campaigns, examine how to measure your online success, and check what tools are indispensable for analytics and optimization. Tune in for expert advice! About our guest: Michal Leszczynski Head of Content Marketing and Partnerships at GetResponse Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. Get ready to learn from the best! --- P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.

In this episode, we're diving into content marketing. Joining us is Jakub Grajcar, the Content Marketing Manager at ZenPilot, a consulting firm known for helping agencies streamline their project management and stop the endless tool-hopping. He's not just about marketing, though; Jukub is a passionate public speaker and a musician, playing bass in a metal band. On this episode's agenda, we've got topics such as: 📌 How to develop a consistent content strategy for your business? 📌 What's your tip for making your content stand out? 📌 Let's talk about tools for content planning and management. 📌 What about tailoring content for different platforms? 📌 How do you measure the success of your content strategy? 📌 How to best get feedback on your content and adjust your strategy? 📌 What trends do you see shaping the future of content creation and distribution? P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

We have a very exciting topic coming up to this episode of Social Media Made Simple. Today, we're talking about starting your own branded podcast! And what better person to discuss it with than Kendall Breitman, Community Manager at Riverside.fm. Kendall Breitman is the community manager for Riverside.fm, an online recording and editing platform for podcasters and video content. She leads a community of thousands of creators, helping them connect with others in the industry and achieve success. Before working at Riverside, Kendall was a television producer and political journalist for outlets like MSNBC and Bloomberg News. On our plate, we've got topics such as: 📌 Who can benefit from having a podcast? 📌 Should every brand have one? 📌 What makes a successful podcast and what to avoid when starting one? 📌 How to grow your podcast audience? 📌 What metrics should you track? 📌 And finally, what's gonna trend in the podcast niche this year? So tune in, and hopefully, after listening to this episode, you'll join the ranks of podcasters! P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

This month's episode is all about building and managing a community, and we're talking about it with Michele Evans. So tune in if you want to grow or build a thriving community for your business! Introducing our guest in her own words: "Navigating through the realms of Community Management, Customer Success, Onboarding, and Operations, I've cultivated a talent for weaving connections across diverse spots and industries. I infuse my personal touch to elevate experiences, consistently aiming to amplify the positive vibes wherever I tread. Leave them better than you found them! — because why not sprinkle a bit of goodness wherever I go? 🌟" You can reach out to Michelle on her LinkedIn. P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

If you missed all the social media trends reports for 2024, worry not! In this podcast episode, we've invited Annie-Mai Hodge from Girl Power Marketing, to talk about her prediction for what's this year gonna be like. Listen to the episode to learn about the latest trends and how to match them with staying authentic. P.S. You can find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

Another month, another episode! This one is a kind of Christmas special with Eliza Grycner, Product Marketing Manager, and Anna Smaruj, Content Executive & Senior Social Media Specialist from NapoleonCat, talking about everything AI! So will AI take your job? Well, listen to find out. Grab a cup, make yourself comfortable, and enjoy the episode! P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

Welcome to another episode of "Social Media Made Simple"! Today, our guest, Marcos Bravo, founder of The Waterlemon, and a marketing, brand, and communications expert with over two decades of experience, will talk with us about the role of social media in shaping company branding. Marcos has worked with renowned companies like LiveChat, Piktochart, and Techland. Currently, he leads his video content agency, The Waterlemon. In this episode, he'll share with us the ups and downs of opening his branding agency, and his take on the role of social media in forming a brand's identity and creating top-notch video content.

Welcome to "Social Media Made Simple," the podcast that demystifies the complex world of social media management. Today, joining us is Ola, Customer Experience Manager at NapoleonCat, a leading social media management platform. We will talk about transforming feedback into features, gathering client insights, and the life of a Customer Experience Manager in a growing SaaS company. Grab a cup, make yourself comfortable, and enjoy the episode! P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

In today's episode of "Social Media Made Simple," we discuss customer service on various social media platforms. As social media continues to evolve, it's not just about posting content anymore. It's about creating a dialogue, building relationships, and providing value to your audience. And one of the best ways to do that is through top-notch customer service. Tune in to learn what it takes to provide excellent customer service on social media. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog.

In this episode of "Social Media Made Simple," we dive into customer service channels integration and interdepartmental collaboration for improved customer service. We shed light on the significance of customer service on social media platforms and explore various customer service channels, their unique pros and cons, and how they can be utilized effectively. Furthermore, we delve into the vital process of integrating customer service channels to optimize customer interactions. From assessing current customer service processes to investing in CRM software, we discuss how businesses can streamline customer service, enhance efficiency, and foster a consistent customer experience. In addition, we underscore the importance of collaboration among various departments within a company for an improved customer experience. Finally, we end the episode with a case study of Zappos, demonstrating the immense benefits of customer service channels integration and interdepartmental cooperation. Tune in to learn about creating a robust and effective customer service strategy. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

In this episode of "Social Media Made Simple," we navigate the complex landscape of managing demanding customers, handling negative comments, and controlling social media crises. We examine the various categories of challenging clients, offering practical tactics to maintain professionalism and uphold your brand's online reputation. Taking a deep dive into the realm of social media crises, we present early warning signs and the crucial necessity for a comprehensive crisis management plan. Finally, we explore how tools like NapoleonCat can streamline the process, facilitating better customer engagement and effective workflow management. Tune into this episode of "Social Media Made Simple" to equip yourself with strategies that can help foster customer trust, maintain a resilient online presence, and safeguard your brand. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

In this episode of "Social Media Made Simple," we discuss how tracking brand mentions, industry trends, and sentiment analysis can enhance a brand's actions. Moreover, we examine how social listening can play a pivotal role in crisis management, giving you the upper hand in identifying potential issues and activating crisis strategies proactively. We also take a closer look at how tools like NapoleonCat can provide comprehensive insights and take a closer look at their significance in streamlining workflows. Lastly, we explore the role of influencers in shaping your brand's online presence and how social listening can help you align your content and influencer marketing strategies. Tune in to this episode of "Social Media Made Simple" for an in-depth look at how social listening can strengthen your brand's online presence and foster a deeper connection with your audience. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

This episode of Social Mede Simple is all about teams! Keep listening if you want to discover effective team management strategies for social media content moderation and customer service. You'll also learn what are the best communication channels, how to set clear expectations, provide comprehensive training, and offer ongoing support for your team. Since this episode is packed with valuable information, we'll also talk about how to foster a positive team culture, leverage automation tools, and prioritize work-life balance. Tune in now on subscribe to listen later. And remember to leave a review to support the podcast! Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

In this episode of "Social Media Made Simple," we delve into the intricacies of developing an effective social media customer service strategy and measuring its success. We discuss setting goals, selecting appropriate platforms, establishing a consistent brand voice, and developing guidelines for your team. Additionally, we cover how to measure the effectiveness of your strategy through key performance indicators and the importance of monitoring customer feedback. Lastly, we share valuable tips to enhance your strategy and help you build lasting relationships with your audience. Tune in to learn how to strengthen your brand's reputation and build lasting relationships with your audience. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

In this episode of "Social Media Made Simple," we delve into content moderation rules on major platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube. We explore the similarities and differences in their approaches to maintaining safe, respectful, and inclusive online spaces. We also uncover the complexities of content moderation in today's ever-changing digital landscape. Moreover, this episode also highlights the role of AI and human moderators in enforcing these policies and the delicate balance between user safety and freedom of expression. Take advantage of this insightful episode that will help you protect and maintain your brand's reputation and contribute to a safer digital environment. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

In the first episode of Social Media Made Simple, we’ll introduce you to the world of customer service and content moderation in social media. Highlighting the unique challenges professionals face in managing multiple platforms, monitoring millions of daily interactions, and adapting to the constantly changing landscape. You’ll learn what tone of voice will be best for your brand, why personalization is crucial in customer care, and how different social media platforms require different types of language when communicating with clients. Find more tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog