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Social Media Marketing Happy Hour Podcast

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The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs Ortiz & Traci Reuter is designed for the network marketer, small business owner, entrepreneur, mlm professional, mompreneur, wahm, wahd, who is tired of the grind and ready to learn to leverage social media marketing sites like Facebook, Twitter, Instagram, and more to get a bigger list, more leads and recruit and sell more products. Each episode is 15 minutes long, 5 days per week, jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.

The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs Ortiz & Traci Reuter is designed for the network marketer, small business owner, entrepreneur, mlm professional, mompreneur, wahm, wahd, who is tired of the grind and ready to learn to leverage social media marketing sites like Facebook, Twitter, Instagram, and more to get a bigger list, more leads and recruit and sell more products. Each episode is 15 minutes long, 5 days per week, jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.
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Location:

United States

Description:

The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs Ortiz & Traci Reuter is designed for the network marketer, small business owner, entrepreneur, mlm professional, mompreneur, wahm, wahd, who is tired of the grind and ready to learn to leverage social media marketing sites like Facebook, Twitter, Instagram, and more to get a bigger list, more leads and recruit and sell more products. Each episode is 15 minutes long, 5 days per week, jam packed with success tips & nuggets to help you succeed in your entrepreneurial journey.

Language:

English


Episodes

Episode 19: Life Happens: Having Systems in Place For Your Business

10/7/2019
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Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background. Have a strong team and hiring process. As business owners we get to architect our business. Document everything that you do. Where to Find Us Dawn's Instagram Traci's LinkedIn

Duration:00:26:26

Episode 18 - A Beginners Guide to FB Ads

9/23/2019
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FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. Get into a zen mindset. Put marketing at the very top. Don't compare and don't copy. Run FB Ads as a visibility project Always work backwards. Get the FB Pixel on all of your sites. When outsourcing Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients...

Duration:00:36:38

Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert

9/9/2019
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Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith. Where to Find Us The...

Duration:00:32:20

Episode 16 - Focusing on Visuals in Your Marketing

8/26/2019
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Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. Digital marketers don't often talk about packaging. People will remember your face. Marketing platforms are visual nowadays. Invest in good graphic designs. Don't drop the ball on the visuals. Have a brand board. Retarget with...

Duration:00:26:08

Episode 15 - Features, Advantages, Benefit

8/12/2019
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If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit). Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass...

Duration:00:21:25

Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry

7/29/2019
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What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Ad approval can be hard Have an offering outside of the restricted content. Do the actual selling in email marketing. If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fighting FB. Change your...

Duration:00:30:08

Episode 13 - Are You Getting Advice From the Right People?

7/15/2019
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It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing

Duration:00:31:24

Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits

7/1/2019
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If you don't have a sales funnel, you are hurting your profits. All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach Congruency Is A Marketing Principle Businesses That Need Sales Funnels Share Your Expertise on a Deeper Level What Do You Do At No Pitch Events If You're Selling On Amazon If You Have an E-Commerce Funnel Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get...

Duration:00:29:59

Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind

6/17/2019
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When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outsource but not as early as we should have to avoid burnout. In the last 3 years, we've learned a lot of strategies to go from startup to scale...

Duration:00:30:41

Episode 10 - How to Shorten Your Sales Cycle

6/4/2019
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Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cycle? Be Careful With Engagement Bait on FB Ads Create Real Life Scarcity, not Fake Scarcity We're Sticking Around Where to Find...

Duration:00:32:01

Episode 9 - Scaling Up

5/27/2019
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Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening to this episode and tag us on social media! Let us know how you're loving this season. Apply to Work With Divine Social Follow Traci on...

Duration:00:36:01

Episode 8 - Getting Personal

5/20/2019
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Getting personal in your business is crucial. It starts with authenticity but goes beyond in how you connect with your audience. Human to Human Marketing Speaking Personally versus Corporately Getting Personal in Ads Asking For Replies in Email Marketing Automation Does Not Mean Impersonal Personal Touch for High Ticket Offers Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn’s New 6-Figure Sales Funnels Podcast Follow Dawn on Instagram

Duration:00:28:54

Episode 7 - Authenticity in Marketing

5/13/2019
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How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you. You are working against a BS Meeter & Short Attention Span Authenticity in Ad Copy Authenticity in Email Marketing The Importance of Social Media Using Bots in Authenticity Where to Find Us Download Traci's 3 Pillar...

Duration:00:33:44

Episode 6 - List Building & Email Marketing

5/6/2019
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These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and Use Cliff Hangers Lower the Friction Know Your Numbers Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci...

Duration:00:32:17

Episode 5 - Navigating the Customer Journey

4/29/2019
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Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales Funnels...

Duration:00:29:16

Episode 4 - Creating a Killer Offer

4/22/2019
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This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Risk Reversal and Guarantees Don't be afraid to have someone look at your offer. You can't read the label from inside...

Duration:00:34:25

Episode 3 - Going Deep on Your Perfect Potential Client

4/15/2019
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This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and repel the wrong people. Where to Find Us Download Traci's 3 Pillar Checklist Follow Traci on...

Duration:00:30:06

Episode 2 - Creating a content strategy that converts!

4/8/2019
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Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. The Importance of Being Congruent How to Create a Congruent Content Strategy Content Strategy Should Be As Many Pieces of Content As Necessary Join us next week as we talk about finding your...

Duration:00:25:59

Episode 1 - It's not an April Fools Joke...We're Back!

4/1/2019
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Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few...

Duration:00:31:42

370: Email Marketing & Mistakes You Want To Avoid

6/20/2016
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Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them, or avoid this all together! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help...

Duration:00:21:10