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Social Pros Podcast

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
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Location:

United States

Description:

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Language:

English


Episodes

Why Live Streaming Is the Best Way to Connect With Heart

9/14/2018
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Chris Strub, CEO of I Am Here LLC, joins the Social Pros Podcast to discuss the connective power of live streaming. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode Why modern journalism could benefit from better storytelling on...

Duration:00:51:48

How Hilton's Social Media Center of Excellence Keeps Guests Coming Back

9/7/2018
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Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton’s social media center and building brand loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This...

Duration:00:39:21

Is the Best Social Media Metric Making People Care About Something?

8/31/2018
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Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode Where social fits within the bigger...

Duration:00:44:39

How Influencer Marketing Powers B2B Social Media

8/24/2018
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Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode Why the...

Duration:00:38:29

How Brian Fanzo Combines Real-Time and Right-Time Social Media

8/17/2018
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Brian Fanzo, Founder & CEO of iSocialFanz LLC, joins the Social Pros Podcast to discuss real-time social and account takeovers. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode Why LinkedIn is the new golf course for business...

Duration:00:54:01

How to Dominate Facebook Ads Without Being a Spammy Marketer

8/10/2018
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Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences and giving value through organic posts and Facebook ads. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode How to bring your organic...

Duration:00:46:20

Why the Cisco Talent Brand Program in Social Is So Fabulous

8/3/2018
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Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode How to market a talent brand...

Duration:00:52:00

Why Social Media Crisis Management Has Changed Forever

7/27/2018
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Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode How to stay relevant in PRWhy Twitter is still the...

Duration:00:39:35

Why You Need 3 Different Instagram Strategies

7/20/2018
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Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode Why Instagram is the best...

Duration:00:35:22

Is Artificial Intelligence Overblown in Social Media Circles?

7/13/2018
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Tushar Patil, Founding Partner at Idealyst, joins the Social Pros Podcast to discuss social at an enterprise level and the current state of A.I. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode How social is managed at an enterprise...

Duration:00:44:46

Is Influencer Marketing Better for Content or Clicks

7/6/2018
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Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode How the potential for...

Duration:00:37:33

How the Biggest Maker of Office Supplies Sells Staplers With Social

6/29/2018
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Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode How to build...

Duration:00:45:07

How Lids Uses Social to Amplify Sports Passion

6/22/2018
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Matthew Thompson, Social Media Manager at Lids, joins the Social Pros Podcast to discuss the way Lids engages with an audience as polarized as sports fans and how social is the frontline of business today. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere...

Duration:00:42:04

Why LinkedIn Is Not Your Resume

6/15/2018
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Melonie Dodaro, Author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resume and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere...

Duration:00:58:21

Will Influencer Marketing and Affiliate Marketing Join Forces?

6/8/2018
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Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere...

Duration:00:45:56

Is Your Job Ready for the Future of Social Analytics?

6/1/2018
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Chuck Hemann, Head of Analytics at W2O Group, joins the Social Pros Podcast to discuss the current state of social analytics and where it is heading. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode Why it is becoming more important to...

Duration:00:45:40

How Brandwatch Moves Social Listening From So What to Now What

5/25/2018
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Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This...

Duration:00:40:43

How to Build Human Connections through Analytics

5/18/2018
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Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode Why it is often difficult for...

Duration:00:47:15

Why the Best Social Media Ideas Sound Terrible at First

5/11/2018
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Sarah O’Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This Episode How to turn employees...

Duration:00:44:05

Why the Relationship Between Branding and Social is More Critical Than Ever

5/4/2018
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Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In This...

Duration:00:43:44