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Social Pros Podcast

Business & Economics Podcasts

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Location:

United States

Description:

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Language:

English


Episodes

How the College Football Playoff Prioritizes Social Media Content

6/18/2021
Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this Social Pros episode to share how to manage busy social media channels for college football. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details What does the social media team behind College Football Playoff look like? Katie Cavender, Assistant...

Duration:00:47:40

How to Make Your Social Media Ideas Irresistible

6/11/2021
Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, joins this episode of Social Pros to talk about storytelling and problem-solving with social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details What is the best way to create a message and narrative that truly resonates with your audience? Tamsen Webster,...

Duration:00:48:13

Power Up Your Paid Social Approach

6/4/2021
Duane Brown, Founder & Head of Strategy at Take Some Risk Incorporated, joins the Social Pros Podcast to talk about paid social, marketing agencies, and the future of social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details What does the future look like for paid social? Is there still a place for organic? Duane Brown, Founder...

Duration:00:40:44

How Google Gets Hyperlocal Social Right

5/28/2021
Tiara Christian, Head of EMEA Social Media, PR at Google, joins the Social Pros Podcast to chat about how Google localizes content worldwide to stay super relevant. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details No one quite does "global" like Google. But how does such a mammoth in the online world stay relevant and targeted...

Duration:00:43:44

How Government Can Use Funny to Win In Social

5/21/2021
Joe Galbo, Social Media Specialist at the United States Consumer Product Safety Commission, joins the Social Pros Podcast to chat about social strategy and public safety messages. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details How do you spread an important safety message over social media? Should you stay serious or make it...

Duration:00:49:46

How Sam's Club Uses Social Listening to Serve Member Desires

4/16/2021
Sabrina Callahan and Mark Quine from Sam’s Club join Social Pros in part five of the five-part Social Pros Deep Dive series into Sam’s Club. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Upfluence Supermetrics Full Episode Details The Sam’s Club Deep Dive is a new five-part series that explores how social media teams run their day-to-day operations...

Duration:00:47:30

How Sam's Club Quadrupled Down on Social Care

4/16/2021
MacKenzie McCarver and Tina Parker from Sam’s Club join this episode of Social Pros for part four of the five-part Social Pros Deep Dive series. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details The Sam’s Club Deep Dive is a new five-part series offers a detailed look into how a big business manages social strategies,...

Duration:00:40:55

How Sam's Club Creates Community With Social Media

4/16/2021
MacKenzie McCarver and Hunter Wuensche from Sam’s Club join this episode of the Social Pros podcast in part three of a five-part Social Pros Deep Dive series. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details The five-part Sam’s Club Deep Dive series looks closely at how big businesses manage social media, covering all the...

Duration:00:39:30

How Social Media Powers the Sam's Club Brand

4/16/2021
Natalie Hite, Associate Director of Brand Marketing at Sam’s Club, joins the Social Pros Podcast in part two of a five-part Social Pros Deep Dive series. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details In this five-part Deep Dive into Sam’s Club, we look at how their busy team executes its social media strategy. For an...

Duration:00:39:47

How Sam's Club Grew Social Media by 2400%

4/16/2021
Sabrina Callahan, Senior Director of Brand and Social Marketing at Sam’s Club, joins the Social Pros Podcast as the first guest in a brand-new series called Social Pros Deep Dive. This series takes a closer look at businesses’ social strategies, explored over several episodes. Social media has become so important and complex that trying to summarize it in just one episode means leaving out a lot of detail. To kick things off, series one focuses on Sam’s Club, the much-loved wholesale...

Duration:00:47:34

How to Become a Human Social Media Swiss Army Knife

4/9/2021
Jay Maldonado, Director of Social Media at SurveyMonkey, joins the Social Pros Podcast to discuss how brands can create an agile social media plan that is also socially conscious. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details The very nature of social media is flexible and can change at any moment. That’s why it’s so...

Duration:00:46:08

Why Your Social Should Focus on Current Customers

4/2/2021
Anthony Yepez, Associate Director of Social Strategy at Digitas North America, joins the Social Pros Podcast to discuss why current customers should be the center of your social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details What should you focus on most of all in social media? Is it the metrics, posting...

Duration:00:40:38

How Social Media Fuels Your Cumulative Advantage

3/26/2021
Mark Schaefer, Chief Operating Officer of B Squared Media, joins the Social Pros Podcast to discuss his latest book, Cumulative Advantage, and why it’s important to try new things and seek new opportunities. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details What makes someone successful? Is it money, education, connections?...

Duration:00:48:19

Why Pinterest Is The Secret Powerhouse Of Social Media

3/19/2021
Alisa Meredith, Pinterest Product Specialist & Marketing Manager at Tailwind, joins the Social Pros Podcast to talk about how brands can use Pinterest to reach new audiences, drive traffic, and scale their businesses. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details Have you thought about using Pinterest for business? If not, it’s...

Duration:00:42:26

Real-world Lessons About How to Keep Your Social Fresh

3/12/2021
Jason Keath, the Founder and CEO of Social Fresh, joins the Social Pros Podcast to discuss the Social Fresh Conference and tips to keep your social media fresh and innovative. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details If you’re a social media professional, you’re probably familiar with the pressure from superiors to...

Duration:00:43:58

How Employee Social Content Powers The Best Place To Work In The World

3/5/2021
Carmen Collins, Employee/Employer Brand & Social Media Lead at Cisco (#WeAreCisco team), joins the Social Pros Podcast to talk about the power of employee social content and how it can help brands build engagement and impact their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details Using social media for employer and...

Duration:00:43:31

Where Does Clubhouse Fit in Your Social Media Plan?

2/26/2021
Brian Fanzo, Digital Futurist at iSocialFanz, joins the Social Pros Podcast to discuss the new social media platform that everyone’s talking about – Clubhouse. We discuss how this voice-only app is making waves in the social media world and how you can use it as part of your own strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Tailwind aCe Full Episode Details Is Clubhouse...

Duration:00:57:37

Is Social Media Still a Force For Good In The World?

2/19/2021
Caleb Gardner, Founder and Managing Partner of 18 Coffees, joins the Social Pros podcast to discuss social media's influence in the world. We discuss his social media experience in both corporate and government environments, what’s changed over the last ten years, and how social platforms have responded to social issues. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Tailwind aCe Full...

Duration:00:48:35

How Hollywood Story Lessons Can Improve Your Social and Your Life

2/12/2021
Kristina Paider, Chief Creative Officer at The Hollywood Approach, joins the Social Pros Podcast to discuss how we can apply movie inspiration to our lives. We also speak about Kristina’s book “The Hollywood Approach,” which shows you how to live your wildest dreams, movie-style! Full Episode Details Be the hero of your own story How can we become the heroes of our own stories? Whether we’re thinking about our businesses or ourselves, a little movie inspiration goes a long way. Kristina...

Duration:00:39:15

How Google Uses Social Media to Enchant Developers Globally

2/5/2021
Anna Gonzalez, Social Media Strategy Lead at Google Developer Studio, joins the Social Pros podcast to discuss how Google uses new technology and social media can connect audiences. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details: Google may be a massive company with lots of resources and a seemingly infinite budget, but they still have many of the...

Duration:00:44:59