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Social Pros Podcast

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
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Location:

United States

Description:

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Language:

English


Episodes

How to Use AI to Find Better UGC Photos

7/19/2019
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Amrita Gurney, the Vice President of Marketing at CrowdRiff, joins the Social Pros podcast to discuss how brands can leverage the power of user-generated content to build their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Defeat the challenges of UGC User-generated content has equipped brands with an infinite pool of videos and images to share with...

Duration:00:31:44

The Power and Shortcomings of Influencer Marketing at Scale

7/12/2019
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David Armano, Global Strategy Director at Edelman, joins Social Pros to discuss the relationship between word of mouth and influencer marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Airtable Consumers Trust Influencers Did you know that 63% of consumers trust influencers about brands more than they trust brands about brands? This has got to be one of the...

Duration:00:43:51

How opendorse Revolutionized Athlete Marketing in Social Media

7/5/2019
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Blake Lawrence and Adi Kunalic, Co-Founders of opendorse, join the Social Pros Podcast to discuss their incredible athlete marketing platform and how its revolutionizing the way the sports industry use social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Pattern 89 Power Comes with Content The influencer marketing landscape is at its pinnacle with brands seeking...

Duration:00:45:56

How Caesars Uses Social to Surround its Customers

6/28/2019
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Ryan Thompson, CMO of Blue Heron, joins Social Pros to discuss social strategy in the hospitality industry and why you should keep tabs on what your guests are saying on review sites. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Airtable Listen to your customers online! The hospitality industry can use social media to strengthen relationships with existing...

Duration:00:47:25

How to Use Big Data and Personalization to Dominate Instagram Commerce

6/21/2019
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Oz Etzioni, the CEO and Co-founder at Clinch joins the Social Pros Podcast to unveil how hyper targeting works in digital advertising. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma How Hyper-Targeting Works in Digital Advertising With the right data, you can learn more about the user you want to show an ad to and give them an...

Duration:00:41:40

How to Add Value with Every Instagram Post

6/14/2019
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Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, joins the Social Pros Podcast to talk about how to increase engagement on Instagram with a fine-tuned social media strategy. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Marketing Cloud Pattern 89 Posting with Purpose Are you hungry for more engagement on Instagram?...

Duration:00:41:03

6 Social Media Changes Impacting 2019 (So Far)

6/7/2019
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In this special episode of the Social Pros Podcast, Jay and Adam dive into the biggest trends to impact social in 2019 so far. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Emma Top 6 Social Trends in 2019 We’re already mid-way through the year and we’ve seen tons of fascinating social media trends emerge across the various platforms. With the social...

Duration:00:43:55

How to Implement AI to Improve Your Social Media

5/31/2019
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Paul Roetzer, the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute, joins the Social Pros Podcast to discuss the impact of AI on social media professionals. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Marketing Cloud Pattern 89 It’s Time To Pay Attention To Artificial Intelligence You can’t deny that artificial intelligence...

Duration:00:35:16

How to Overcome Fear of Creating Video in Social Media

5/24/2019
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Michael Port, the Co-Founder and CEO of Heroic Public Speaking, joins the Social Pros Podcast to discuss the power of storytelling and how to eliminate the fear of creating video for social. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Marketing Cloud Emma How to Overcome Fear of Creating Video in Social Media Telling stories through video is all about...

Duration:00:50:19

How to Not Screw Up Your Live Social Media Content and Broadcasts

5/17/2019
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Lauren Teague, the Digital Strategist at Convince & Convert, joins the Social Pros Podcast to talk about how to plan and prepare for broadcasting live social media content. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Marketing Cloud Emma How to Not Screw Up Your Live Social Media Content and Broadcasts Broadcasting social media content live to the...

Duration:00:46:46

How Qualcomm Grew a Thriving Influencer Marketing Program From Scratch

5/10/2019
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Jessica Jensen, Global Director of Marketing at Qualcomm, joins Social Pros to discuss how she leverages influencer marketing in the B2B world. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Pattern 89 How Qualcomm Grew a Thriving Influencer Marketing Program from Scratch Influencer marketing is about more than finding a “celebrity” to post a selfie with...

Duration:00:39:31

Is This the Best Business on Instagram?

5/3/2019
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Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has created the most engaged jewelry brand on Instagram. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Techsmith Is This the Best Business on Instagram? We hear a lot about influencer marketing on social media, and particularly on Instagram, where many...

Duration:00:41:18

Facebook Lost 15 Million Users, What Now?

4/26/2019
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Tom Webster, Senior Vice President of Strategy and Marketing at Edison Research, joins the Social Pros Podcast to discuss how and why Facebook lost an epic portion of users in just two years. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Pattern 89 Facebook Lost 15 Million Users, What Now? The social media landscape seems to have leveled off over the last...

Duration:00:45:51

Are Social Networks Built to Suck?

4/19/2019
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Joseph Jaffe, Admiral, Co-founder at The HMS Beagle and author of ‘Built to Suck,’ joins the Social Pros Podcast to discuss why all companies and social networks are built to suck. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Are Social Networks Built to Suck? Washed up social media networks litter the shores of the internet. Old-time favorites like MySpace and...

Duration:00:50:52

How America's Largest University Uses Social For Branding

4/12/2019
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Adam Pierno, the Associate Vice President Marketing Strategy of Arizona State University joins the Social Pros Podcast to discuss how universities can leverage social for powerful branding. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Emma In This Episode: How America's Largest University Uses Social For Branding Branding today is worlds apart from what...

Duration:00:41:16

The ‘AI for Marketers’ Era Starts Now

4/5/2019
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Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, joins the Social Pros Podcast to discuss the role and impact of artificial intelligence in the digital marketing universe. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Pattern89 In This Episode: 06:18 – How AI will impact digital marketing and creative roles 09:18 –...

Duration:00:42:10

Why Social Media Customer Service Is Changing and What You Need to Do Next

3/29/2019
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Nicole van Zanten, CRO of ICUC, joins the Social Pros Podcast to discuss the trend toward one-on-one interaction in social media customer service. Special thanks to our sponsors: bit.ly/jaysaysmyemma.com In This Episode Resources Get the new State of Marketing report for free from Salesforce here.Stay connected with your email marketing subscribers using Emma.Learn more about how ICUC manages social media customer service. Visit SocialPros.com for more insights from your favorite social...

Duration:00:30:59

The Role of Agencies in a World Where Paid Social Dominates

3/22/2019
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Eric Siu, CEO of Single Grain, joins the Social Pros Podcast to discuss the evolving role of agencies in a marketing landscape dominated by paid social. Special thanks to our sponsors: bit.ly/jaysayspattern89.com/socialpros In This Episode Resources Get the new State of Marketing report for free from Salesforce here.Transform your paid social with the results-driven AI platform Pattern89.Hear more from Eric Siu and Neil Patel on the Marketing School Podcast.Listen to Eric Siu's Growth...

Duration:00:27:59

How to Do Healthcare Social Media Right

3/15/2019
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James LaCorte, Social Media Manager at Blue Cross NC, joins the Social Pros Podcast to discuss the ins and outs of being healthcare social media manager and helping customers before they encounter problems. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere...

Duration:00:31:08

How Comcast Interacts With Customers on Social Media 6 Million Times Each Year

3/8/2019
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Lisa Blackshear (Sr. Vice President of Communications, Digital Media at Comcast) joins the Social Pros Podcast to discuss managing a social care team that handles millions of interactions each year. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers:candc.dl/amazecustomers)Convince & Convert (Experience This! Show:experiencethisshow.com)Yext (The Everywhere Brand:http://offers.yext.com/everywherebrand) In...

Duration:00:44:01