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Social Pros Podcast

Business & Economics Podcasts

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Location:

United States

Description:

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Language:

English


Episodes

How Diversify Social Media Creates More Opportunities for BIPOC

1/15/2021
Linda Dianne, Video/Social Media Strategist from Diversify Social Media and Milly Tamarez, a Freelance Social Media Manager and Comedian, join the Social Pros Podcast to talk about the importance of diversity on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Inclusivity on social media is so important. Brands continue to make promises...

Duration:00:46:10

How Walmart Empowers Local Store Associates to Win in Social Media

1/8/2021
Zachary Lones, Director of Social Media Marketing at Walmart, joins the Social Pros Podcast to discuss how the organization empowers local store associates to use their unique voice on social media to reach their unique communities. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Tailwind aCe Full Episode Details When employees feel empowered at work, you can expect to...

Duration:00:42:52

A Year in Review

12/18/2020
Jay, Adam, and Anna join forces in this special episode of the Social Pros Podcast to talk about some of the best highlights from episodes released in the rollercoaster year of 2020. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details 2020 has been a year like no other. Not just for the Social Pros Podcast, but the entire world. We have seen and...

Duration:00:51:47

Marcus Sheridan Debunks the Myths About Video Content

12/11/2020
Marcus Sheridan, Author, Speaker & Co-Owner of IMPACT, is our guest on this episode of Social Pros, where he debunks common myths surrounding social media video content. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The internet is swamped with myths surrounding video content, but which ones are true? And, which ones should we ignore? Marcus...

Duration:00:38:45

How Kellogg's Crafts their Corporate Social Strategy

12/4/2020
Rick Wion, Senior Director of Consumer Engagement of The Kellogg Company, joins the Social Pros Podcast to talk about social media from the corporate level and why brands need to be more selective with what they share on social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details As social media has evolved, those who work with social media marketing have...

Duration:00:46:10

Why Now is The Time For Brands to Take Chances in Social Media

11/27/2020
Saul Colt, the Founder and Creative Director at The Idea Integration Company, is our special guest on this episode of Social Pros, where we discuss why advocates will do more for your brand than influencers and why you need to start taking more chances in social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Full Episode Details Is it time for brands to...

Duration:00:51:40

How to Create Organizational Culture Change Using Social Media

11/20/2020
Sallie Poggi, Director of Social Media at the University of California, Davis (UC Davis), joins the Social Pros Podcast to talk about social media crisis management and how to cultivate culture change within an organization using social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Use Social Media to Create Positive...

Duration:00:45:54

How the ACC Conference Overcomes Uncertainty and Wins in Social Media

11/13/2020
Eric SanInocencio, the Associate Commissioner of Strategic Digital Media at ACC, joins the Social Pros Podcast to talk about the impact that COVID-19 has had on the sports industry and how the ACC continues to overcome uncertainty using social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Full Episode Details 2020 has been a strange year for everyone....

Duration:00:54:23

The Convergence of Marketing and Recruiting Starts in Social Media

11/6/2020
Chief Marketing Officer at Jobvite, Jeffrey Rohrs, joins the Social Pros Podcast to discuss how social media has impacted the recruiting process and why recruiting is the new marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Full Episode Details Whether you want to recruit new employees or new customers, all brands should implement recruitment...

Duration:00:58:43

How to Master Facebook Ads and Messenger Bots

10/30/2020
Amanda Robinson, the Founder of The Digital Gal, joins the Social Pros Podcast to discuss her new book, “Ultimate Guide to Social Media Marketing,” and the power of messenger chatbots, and why more businesses need to embrace this incredible technology. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Everyone has a superpower. You could be a master on...

Duration:00:53:48

How to Organize Global Social Media for Maximum Success

10/23/2020
Jessica Leachman, Global Social Media Insights & Analytics at a Global Biotech Company, joins the Social Pros Podcast to talk about how to structure social media success on a global scale. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It is almost impossible to be successful in social unless you believe in the mission of your organization. Jessica...

Duration:00:50:59

How Instagram Tactics Change but Strategies Stay the Same

10/16/2020
Jenn Herman, Instagram Expert from Jenn’s Trends, joins the Social Pros Podcast to discuss how Instagram’s core strategies have not changed in years and what businesses can do to grow their accounts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Since its launch back in 2010, Instagram has continued to reign as one of the most popular social media...

Duration:00:42:17

The Surprising Social Media Expectations of Gen Z

10/9/2020
Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, is our guest on this fascinating episode of the Social Pros Podcast. We discuss how Gen Z thinks when it comes to digital and social, and what brands can learn about selling and marketing to Gen Z. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Are you still...

Duration:00:48:26

How Research Powered This Enormous Social Media Success

10/2/2020
Anna Hrach, Content Strategist at Convince & Convert, sits on the other side of the microphone for this episode of the Social Pros Podcast to discuss how her and the team built an app that has the potential to help reduce the spread of COVID-19. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Research is key to success Never...

Duration:00:37:32

Why Live Streaming is Both Easier and Harder Than You Think

9/25/2020
Stephanie Liu, the Founder of Lights, Camera, Live, is our special guest on this episode of the Social Pros Podcast, where she reveals the best practices for live streaming and how to make the most of your live stream content. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Is there more to live streaming than the ‘going live’ part?...

Duration:00:38:50

Why Friends at Work Make You a Better Person

9/18/2020
Shasta Nelson, Friendship Expert, Speaker & Author, joins this episode of the Social Pros Podcast to talk about the importance of cultivating meaningful friendships with our co-workers and how our relationships impact our health, happiness, longevity, and personal growth. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Cultivate Workplace Friendships Did...

Duration:00:42:05

How Small Social Teams Can Go Big with Innovation and Creative

9/11/2020
Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, joins the Social Pros Podcast to talk about how his scrappy social media team leads the way with innovative and creative ideas. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing CloudSocialMedia.org Full Episode Details Believe it or not, there was a time when businesses doubted whether they actually needed a social...

Duration:00:50:00

How Square uses Social to Tell Local Stories and Win National Awards

9/4/2020
Nick Dimichino, the Social Media Lead at Square, is our guest on this episode of the Social Pros Podcast, where we talk about how brands can use simple technology to capture and share customer stories on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Everyone has a story to tell and sharing customer stories with the world is one of the...

Duration:00:57:41

How IBM Connects with Customers and Prospects Using Social Media

8/28/2020
Ryan Boyles, the Senior Social Media Strategist at IBM / AI Applications, joins the Social Pros Podcast to discuss how IBM uses social to connect with their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Use Social Media to Create Connections Creating meaningful connections with customers and prospects is something that...

Duration:00:52:54

How MIT Uses Social Media to Make Complex Topics Approachable

8/21/2020
Jenny Fowler, Director of Social Media Strategy at MIT, joins us on Social Pros to discuss how she makes social content for this academic stalwart accessible, engaging, and consistent. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details Accessibility and organization Managing social for an historic institution like MIT requires...

Duration:00:59:10