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Social Pros Podcast

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
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Location:

United States

Description:

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Language:

English


Episodes

Two Personal Brand Secrets and Why Reputation Precedes Revenue

10/18/2019
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Rory Vaden, the Co-Founder of Brand Builders Group, joins the Social Pros Podcast to discuss the key steps you need to take to build and monetize your successful personal brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details We are surrounded by a constant stream of marketing noise, influencers, and competition. What’s the secret to...

Duration:00:44:26

366 Bites of Wisdom for Social Media Professionals

10/11/2019
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John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast to discuss what social media professionals can learn from great minds throughout history. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details History tends to repeat itself and if you look closely, you’ll discover a lot of parallels between the...

Duration:00:43:17

How to Repurpose your Content on Social for Maximum Results

10/4/2019
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Amy Woods, the Founder of Content 10x, joins the Social Pros Podcast to discuss why repurposing should be an integral part of your content marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details Do you repurpose your content? Most marketers spend so much of their time and energy creating new content that...

Duration:00:46:17

How the USPS Built a Social Media Program that Combines Content and Customer Service

9/27/2019
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Nicholas Sucich, the Executive Producer of Digital Communications at USPS, joins the Social Pros Podcast to discuss how social can bring you closer to your customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details Customer service is the bloodline of most businesses and the rise of social media has enabled brands to pursue a direct...

Duration:00:49:41

How to Maximize the Storytelling Impact of your Social Media

9/20/2019
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Kindra Hall, President and Chief Storytelling Officer at Steller Collective, joins the Social Pros Podcast to discuss how brands can increase consumer storytelling and solicit better stories from their customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details As a species, we’ve told stories since the first caveman (or cavewoman) painted...

Duration:00:35:50

Social Pros Greatest Hits - Is This the Best Business on Instagram?

9/13/2019
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In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Techsmith Full Episode Details As one of the fastest-growing...

Duration:00:42:21

How to Transform Your Followers into Superfans with Magic Moments

9/6/2019
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Pat Flynn, CEO of Flynndustries, the host of Smart Passive Income and author of Superfans, joins the Social Pros Podcast to discuss how you can transform your followers, subscribers and customers into superfans. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Master the Pyramid of Fandom Building a loyal follower base is no easy feat. It takes time,...

Duration:00:46:28

Social Media Lessons From America's Biggest Hospitals

8/30/2019
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Jay Baer and Adam Brown go solo in this episode of the Social Pros Podcast to discuss common trends across social media marketing from the top U.S. hospitals. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud emma Beyond the Newsfeed: The Best Healthcare Social Media for 2020 What can America’s biggest hospitals teach us about social media? According to Convince &...

Duration:00:38:43

The Right Way to Handle Reviews in 2019 According to Yelp

8/23/2019
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John Carroll, Senior Manager of Business Outreach at Yelp, joins the Social Pros Podcast to discuss the importance of responding to online reviews and why you should never underestimate the value of good customer service. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Respond to Customer Reviews! Did you know that reviews that mention good customer service are...

Duration:00:49:06

Why Instagram is the Cookie Monster of Content and How You Should Feed the Beast

8/16/2019
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Jill Paider, an award-winning photographer and creative director, joins the Social Pros Podcast to discuss the importance of sharing photogenic content on Instagram and how ‘social photography’ has impacted the industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details When most people think about creative minds, they recall world-renown artists,...

Duration:00:38:17

How this Airline Became Best in the World at Social Media

8/9/2019
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Greg Hounslow, Emerging Media Manager at WestJet, joins the Social Pros Podcast to discuss how the airline has propelled their online presence to become the number one brand on social in the airline industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Building a Number One Brand on Social Influencer marketing has definitely made its mark on social. But, as...

Duration:00:51:30

How a 180 Year Old Brand Made a Huge Social Media Pivot

8/2/2019
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Jen Hartmann, the Public Relations and Social Media Manager at John Deere, joins the Social Pros Podcast to discuss how a 180 year old brand leverages paid social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Social is no longer a free marketing tool There was a time when social could be used as free marketing. The only price you had to pay for some engagement...

Duration:00:41:28

How Cinnabon Built Their Sweet Social Media Program

7/26/2019
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Marissa Sharpless, Sr. Manager, PR and Social Media at Cinnabon, joins the Social Pros Podcast to discuss the power of storytelling on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud emma Storytelling on Social People have been telling stories since the dawn of time. A great story has the power to bring people together and foster meaningful relationships...

Duration:00:40:50

How to Use AI to Find Better UGC Photos

7/19/2019
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Amrita Gurney, the Vice President of Marketing at CrowdRiff, joins the Social Pros podcast to discuss how brands can leverage the power of user-generated content to build their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Defeat the challenges of UGC User-generated content has equipped brands with an infinite pool of videos and images to share with...

Duration:00:31:44

The Power and Shortcomings of Influencer Marketing at Scale

7/12/2019
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David Armano, Global Strategy Director at Edelman, joins Social Pros to discuss the relationship between word of mouth and influencer marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Airtable Consumers Trust Influencers Did you know that 63% of consumers trust influencers about brands more than they trust brands about brands? This has got to be one of the...

Duration:00:43:51

How opendorse Revolutionized Athlete Marketing in Social Media

7/5/2019
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Blake Lawrence and Adi Kunalic, Co-Founders of opendorse, join the Social Pros Podcast to discuss their incredible athlete marketing platform and how its revolutionizing the way the sports industry use social. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Pattern 89 Power Comes with Content The influencer marketing landscape is at its pinnacle with brands seeking...

Duration:00:45:56

How Caesars Uses Social to Surround its Customers

6/28/2019
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Ryan Thompson, CMO of Blue Heron, joins Social Pros to discuss social strategy in the hospitality industry and why you should keep tabs on what your guests are saying on review sites. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Airtable Listen to your customers online! The hospitality industry can use social media to strengthen relationships with existing...

Duration:00:47:25

How to Use Big Data and Personalization to Dominate Instagram Commerce

6/21/2019
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Oz Etzioni, the CEO and Co-founder at Clinch joins the Social Pros Podcast to unveil how hyper targeting works in digital advertising. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma How Hyper-Targeting Works in Digital Advertising With the right data, you can learn more about the user you want to show an ad to and give them an...

Duration:00:41:40

How to Add Value with Every Instagram Post

6/14/2019
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Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, joins the Social Pros Podcast to talk about how to increase engagement on Instagram with a fine-tuned social media strategy. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Marketing Cloud Pattern 89 Posting with Purpose Are you hungry for more engagement on Instagram?...

Duration:00:41:03

6 Social Media Changes Impacting 2019 (So Far)

6/7/2019
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In this special episode of the Social Pros Podcast, Jay and Adam dive into the biggest trends to impact social in 2019 so far. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: SalesForce Emma Top 6 Social Trends in 2019 We’re already mid-way through the year and we’ve seen tons of fascinating social media trends emerge across the various platforms. With the social...

Duration:00:43:55