Social Pros Podcast

How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios and team members all around the world. So, what is Orangetheory Fitness’ secret? On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding and leading by example build the foundations for Orangetheory’s community-led strategy. He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years. In This Episode: 2:59 – Anthony explains Orangetheory and his role 5:46 – Sustaining a “community feeling” for a global brand 8:30 – Balancing individuality with brand goals 13:07 – Instilling a social media mindset 14:56 – How Orangetheory leverages user-generated content 19:24 – Orangetheory’s Reddit strategy 22:15 – Maximizing a small-but-mighty social team 25:11 – Anthony’s predictions for the next year in social 30:52 – Anthony’s Final Two Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Anthony on LinkedIn Follow Anthony on Twitter/X Follow Anthony on TikTok Visit SocialPros.com for more insights from your favorite social media marketers.

Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But how can social pros reap these benefits by creating employee-led content in authentic, nonexploitative ways? Jonathan says it’s all about adding fun to the equation. Getting to know the person behind the work can make for compelling content and also encourage more employees to want to share their stories. On this episode, Jonathan explains how employee branding can appeal to potential new hires by igniting curiosity and giving the audience a glimpse behind the curtain. Plus, he highlights the top platforms for employee branding and discusses how sharing stories can enhance wider company culture. In This Episode: 2:31 – Jonathan discusses his career 4:19 – How storytelling plays into employee branding and storytelling 7:14 – Is LinkedIn the hub for storytelling? 9:29 – Getting employees excited about being a voice for your brand 12:56 – Balancing individuality and brand goals 17:54 – Why we’re in the most transparent era of LinkedIn 19:50 – Managing cultures and subcultures in the brand 25:16 – Why team culture is “your life” when you’re at work 32:09 – Jonathan’s Final Two Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Jonathan on LinkedIn Follow Jonathan on Twitter/X Visit SocialPros.com for more insights from your favorite social media marketers.

We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! ICUC Full Episode Details Trend-hopping is super common on social, but is jumping on trending content the best way to provide value to your audience? Anthony and Mariya share how it can bring in the big numbers chased by management, but often fails to drive meaningful engagement and resonate with your community. Also in this episode, Mariya tells us why we should think of influencers as “advocates for our brand” and choose wisely when we work with creators. Plus, Anthony shares why social media managers should be the “eyes and ears for your brand on social” and explains how they can build strong relationships with marketing departments to craft the content that will help you reach your business goals. In This Episode: 3:23 – What mistakes brands are making when working with creators 9:35 – Why should brands not hop on trends? 17:03 – Balancing authentic trend-hopping with regular content 18:42 – The impact of going viral in your own community 25:16 – How should brands respond to cancel culture? 34:06 – What is a social media manager? And what does the role mean? Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Leanna on LinkedIn Connect with Gia on LinkedIn Connect with Anthony on LinkedIn Connect with Mariya on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details If you want your creative team to hit it out of the park, then you’ve got to foster a healthy environment for them. Joél Leon, the Creative Director, T Brand Studio at New York Times Advertising, believes there needs to be more “harmony” within the creative process. And part of that is by building a healthy environment for your team. In this episode of Social Pros, we hear Joél’s take on what it means to be a great creative director and why the environment that you set up for your team is key to helping them create their best work. We hear how Joél approaches creative projects and why his role is all about trusting people to do their work and creating safe spaces for them to flourish creatively. He explores how he defines success, some of his favorite campaigns to work on, and why we need to be genuine and practice what we preach when joining conversations about social issues. In This Episode: 1:51 - Joél explains his role within T Brand Studio 5:40 – How Joél’s team works alongside the newsroom and editorial teams 7:10 - Joél shares some details of campaigns his team has worked on 8:16 – How Joél leads his team to deliver the very best content 12:12 – Joél’s methods for managing expectations and working with brands 15:20 – How leaders can create a healthy work environment 17:20 – How to protect the interests of your team while keeping clients happy 20:20 - Joél shares some of his favorite campaigns to work on 23:56 – How Joél prefers to think about failure and success 27:14 – Finding a harmony between creativity and social issues 31:05 – Why listening is the most active form of communication 32:11 - Joél announces his publishing deal and upcoming book 33:29 - Joél’s top tip for those wanting to become a social pro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Joél on LinkedIn Follow Joél on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details When we published episode one of Social Pros, we had no idea we would reach 600. It’s a milestone few podcasts get to celebrate! That’s why we invited past co-hosts Jay and Adam back on the show to roll back the years. Together with Reddit’s Senior Manager, Social Media, Allison Day, they discuss the many changes that social has seen over the years. Jay, Adam and Allison reveal what they love about TikTok, Instagram Reels, LinkedIn and Twitter/X, share the biggest changes they’ve witnessed on each platform and tell us what they would do if they were starting out as budding social pros today. In This Episode: 5:45 – Thoughts on X, LinkedIn and short-form video platforms 21:39 – Why TikTok could become the standard on social 24:41 – The biggest changes in social over the past ten years 27:16 – Gaining trust from leaders 30:05 – Why social media was about social, now it’s about media 35:56 – What our social pros would do if they were starting out today 38:52 – Why Jay Baer would start making YouTube content 43:18 – Jay, Adam and Allison answer the final two Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Jay Baer on LinkedIn Connect with Adam Brown on LinkedIn Connect with Allison Day on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Being bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Many social pros are apprehensive to try new things on social media. There’s a fear of audience reception, and if you’re managing social for various clients, you need to take their thoughts on board as well. Gabriel Gomez, Account Supervisor, Social, Community, and Influencer | Gen Z Lab Ambassador at Edelman, joins this episode of Social Pros to share his blueprint for being socially bold. In this episode, we hear Gabriel’s methods for keeping tabs on social trends, how he talks to clients about trying new things, and some examples of bold and inventive campaigns he’s worked on in the past (#cancelpizza anyone?) He explains why we need to test and learn by trying new things but also engage in social listening to watch audience reception (both good and bad). We also hear about Gabriel’s meme-based strategy for LinkedIn and why he thinks micro-influencers can bring more credibility in their content. In This Episode: 2:42 – Gabriel breaks down the clients and campaigns he works with 4:12 – The benefits of working on the agency side of social media 4:56 – How Gabriel keeps tabs of different trends 9:07 – How he talks to clients about trends 11:32 – Gabriel takes us through a fun Beyonce-themed Dolby campaign he worked on 13:34 – How the #cancelpizza campaign made a dry campaign more fun 16:05 – How Gabriel followed the conversations around #cancelpizza 19:45 – Why micro influencers tend to bring more credibility 21:48 – How brands should decide which influencers to work with 23:41 – Gabriel’s relatable approach to LinkedIn 27:13 – Gabriel’s advice for LinkedIn 29:02 – How the Gen Z Edelman lab came about 31:44 – Gabriel’s top tip for becoming a social pro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful? Lucy Quick has experience working with both brands and creators, so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking and explains why storytelling with data is the best way to prove your ROI. Plus, Lucy shares why working with smaller influencers could be beneficial and tells us the secrets behind the most successful campaigns she’s worked on. In This Episode: 3:50 – The current state of influencer marketing 7:57 – Questions that brands aren’t asking enough when working with influencers 11:02- The top trends Lucy is seeing in the industry right now 14:56 – When influencers pivot to becoming competitors with brands 18:14 – How brands can strike a good balance between micro and macro influencers 19:51 – How brands should approach influencers in the early days of their career 22:08 – The best ways to talk about ROI and metrics 24:37 – How to navigate regulations around influencer marketing 26:55 – Lucy tells us about a funny campaign experience 29:18 – The different skill sets required for live streaming 36:15 – Lucy’s tip for becoming a social pro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Lucy on LinkedIn Follow Lucy on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat. That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community. We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities. In This Episode: 3:13 – Ravi’s role at lululemon 6:31 – Representing the lululemon community on social 13:41 – Translating brand purpose to different channels 21:31 – Utilizing platforms correctly 23:43 – How lululemon work with ambassadors 36:44 – Ravi’s top tips for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Ravi on LinkedIn Visit Ravi’s website Visit SocialPros.com for more insights from your favorite social media marketers.

What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is often a crucial component. But Sunny Hunt believes it’s not as simple as plonking a screenshot into a slide deck. Adding color and visual aids can bring your data-storytelling to life. In this episode, Sunny shares her useful D.A.N.C.E. formula to help you revitalize your data-storytelling and reach your audience in more meaningful ways. Plus, she explains why simplicity is key when you collect, analyze and present your data and tells us why generative AI can be useful for presentations – so long as you proceed with caution! In This Episode: 2:42 – Introducing Sunny’s D.A.N.C.E. formula 5:41 – The right data to share 8:46 – How to display data to an audience 14:38 – Why narrative is crucial when presenting data 21:35 – Remember to consider cadence 23:54 – Using AI to structure data visualization 26:18 – Considering engagement and feedback 31:13 – Sunny’s top tips for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit the Hunt Interaction website Connect with Sunny on LinkedIn Follow Sunny on Instagram Follow Sunny on Twitter/X Visit SocialPros.com for more insights from your favorite social media marketers.

If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details What’s Delta Vacations’ formula for social media success? It turns out that Arielle Berlinsky and her team don’t follow a strict formula, but that’s part of what makes their content so fresh, exciting, and engaging. Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content. Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you? In This Episode: 2:05 – What Arielle’s role involves 3:33 – How Delta Vacations’ social content inspires different audiences 5:16 – Arielle’s approach to different audiences 7:20 – How Delta Vacations uses its audience’s content 8:37 – How Delta Vacations still sees success on Facebook 9:56 – Where Delta Vacations’ content fits into travel plans 13:00 – How Delta Vacations prioritizes inspiring content over promoting deals 15:50 – Arielle’s advice for keeping social fresh in corporate marketing 19:00 – Arielle’s approach to personal branding on LinkedIn 23:58 – Should you throw out the formula on social media? 29:24 – The final two questions Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Arielle on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about. Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert. They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand and why AI is a helper, not a replacement. Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued. In This Episode: 1:27 – Is Threads dead? 5:23 – How the launch of Reels differed from Threads 8:48 – Twitter’s rebranding to X and how it’s changed since 13:42 – What it’s like managing client content on Twitter 15:48 – What social pros can do about the rise of AI in social 21:10 – Where AI gets it right and wrong 27:09 – Is social media work still undervalued? 33:05 – What people need to know about social pros 35:34 – Where social media should sit in an organization 46:20 – Why measurement must be front and central Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Leanna Pham on LinkedIn Connect with Gia Lee on LinkedIn Connect with Sunny Hunt on LinkedIn Connect with Jennifer Harmon on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Marvel is a global phenomenon that transcends generations, so how do their social media team create a unified strategy that speaks to their vastly diverse audience? On this episode of Social Pros, we are joined by Adri Cowan, Executive Director of Social Media at Marvel and The Walt Disney Company. Adri shares an overview of her role, how she taps into fandom and loyalty and how her and her team keep their strategy unified yet adaptable. Plus, she shares the ways in which user-generated content plays a part in her work, her measures for success and how she tackles burnout within her team. In This Episode: 3:15 – What Adri’s role at Marvel involves 5:03 – How Adri became part of the Marvel team 7:31 – How Marvel adjusts its social strategies across the Marvel universe 9:52 – Building a unified social media strategy 12:23 – Strategies for building loyalty in the fan base 14:12 – How Marvel harnesses user-generated content 16:41 – How Adri helps her team tap into trending content 19:29 – Celebrating and measuring successes at Marvel 23:02 – The challenges of managing a fast-moving team without suffering burnout 25:41 – Adri’s top places for seeking inspiration 27:05 – The Marvel character Adri thinks would have the best social media presence in real life 29:14 – The final two questions and Adri’s tip for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Find out more about Content Marketing World Connect with Adri on LinkedIn Follow Adri on Twitter/X Follow Adri on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences. So, how can social pros thrive on ‘live’? Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between. She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera. Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live. In This Episode: 0:00 – Introduction 4:15 – How are brands using live video today? 6:27 – A quick dive into Agorapulse 7:28 – Convincing the C-suite to use live video 10:33 – The broad spectrum of live video for business 13:35 – How TikTok has changed live video 16:54 – How do you prepare for live? 19:47 – Ways agencies can approach clients about live video 25:56 – What to expect from Stephanie’s workshops 32:50 – Repurposing and repackaging live video content 39:30 – Stephanie’s final two 42:27 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Stephanie on LinkedIn Follow Stephanie on Twitter/X Follow Stephanie on Instagram Check out Lights, Camera, Live Visit SocialPros.com for more insights from your favorite social media marketers.

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC We all know how fast-paced social media is. It simply does not sleep. There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it? Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’. Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social. Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community. In This Episode: 0:00 - Introduction 1:07 – Introducing Jamie Dinar 2:37 – How Glossier came to be a legendary brand on social 4:52 – What Jamie’s role looks like 9:08 – Do Glossier eat, sleep and breathe social? 15:03 – How Glossier tap into their vast community 18:09 – Optimizing to keep brand voice across platforms 21:24 – Replicating in-store experiences online 24:06 – Jamie’s TikTok Live experiences 28:30 – Jamie’s Final Two 30:41 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Jamie on LinkedIn Follow Glossier on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you serious about maximizing the potential of your content? Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it. On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x. Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content. Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI. In This Episode: 0:00 – Introduction 3:57 – What do Content 10x do? 7:26 – How content repurposing can benefit social teams 13:39 – What stands in the way of repurposing 16:19 – Why social teams could be sitting on a goldmine of great content 18:37 – Amy explains the ‘content waterfall’ approach 25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’ 35:16 – Amy’s Final Two 37:48 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Amy on LinkedIn Follow Amy/Content 10x on Twitter Follow Amy on Instagram Visit the Content 10x website Amy’s previous appearances: How to Repurpose Your Content on Social for Maximum Results (2019) Why Writing is Still the Key to Social Media Success (2021) Visit SocialPros.com for more insights from your favorite social media marketers.

If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers. Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can’t always be “everything to everyone” – and why that’s okay! We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart. In This Episode: 3:02 – Hannah’s role at LaneTerraleaver 4:28 – The challenge of staying ahead on social 7:38 – When to push on new ideas with clients 10:39 – Cleaning up after bad advice clients have received in the past 13:20 – How Hannah coaches clients 16:08 – Getting the tone of voice right for brands 17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities 23:01 – How to navigate big changes in the social media landscape 26:43 – How Hannah began her social pro career 29:25 – The final two questions Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand? This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy’s, you might not get the results you hope for. In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there’s often a disconnect for brands who are going about social the wrong way. For Mariya, she sees a lot of brands practicing “savage social” (think Wendy’s and Ryanair) when it doesn’t match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first. We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there’s a compromise to be made between speed and creativity. In This Episode: 00:00 - Introduction 03:36 – Why community is so important in social media 06:30 – Why some brands face a community disconnect 08:32 – Which brands get “savage social” right 15:31 – How brands can set themselves up for success 20:44 – Mariya’s experiences of TikTok shopping 26:00 – Predictions on the future of Threads 30:20 – The challenge of keeping up with different social media platforms 32:16 – Speed vs. creativity – which matters most? 35:48 – Staying on trend in social media 38:03 – The big two questions Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.

We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As much as we love social, we have to acknowledge that it comes with gray areas and undesirable aspects. Joining this episode to dissect social’s shortcomings is Noam Bardin, Founder of Post News. Noam shares the dangers of platforms making engagement top priority, how social pros can grapple both the positives and negatives of social networks and how Post News plans to work toward preventing misinformation. Plus, he gives his thoughts on the future of Threads. In This Episode: Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Download Post News Connect with Noam on LinkedIn Follow Noam on Twitter Follow Noam on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What’s the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers and consuming the content they consume. Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.” In This Episode: 0:00 – Introduction 2:51 – Amanda’s career to date 7:47 – Her thoughts on Threads 16:35 – The best Threads strategy 19:57 – Why not to go hard on posting 24:44 – New ways to research audiences without metrics 36:06 – Amanda’s final two 40:29 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit Amanda’s website Connect with Amanda on LinkedIn Follow Amanda on Twitter Follow Amanda on Instagram Follow Amanda on Threads Visit SocialPros.com for more insights from your favorite social media marketers.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In this ever-changing world of social, how can community managers serve their people in the best possible ways? Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice. Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’. Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook. In This Episode: 0:00 – Introduction 3:32 – What ICUC are working on right now 6:05 – How brands should approach Threads 12:30 – Will Threads welcome brand-safe interactions? 15:03 – Erika’s take on Reddit’s current situation 18:10 – Have your finger on the pulse of your community 24:49 – Integrating AI and maintaining human touch 39:24 – Erika’s up-to-date final two! 42:05 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit the ICUC website Connect with Erika on LinkedIn Follow Erika on Instagram Download the ‘How to Beat the AI Craze with Human-First Messaging’ eBook Visit SocialPros.com for more insights from your favorite social media marketers.