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Mastering Modern Selling

Business & Economics Podcasts

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers. By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry. Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

Location:

United States

Description:

At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics. In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers. By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry. Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.

Language:

English


Episodes
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MMS #94 - Transforming Sales Leadership: From Managers to World-Class Coaches with Keith Rosen

7/11/2024
Dive into the latest episode of Mastering Modern Selling, featuring renowned sales leadership expert, Keith Rosen. This episode unpacks the essentials of effective sales coaching and the transformation of top sales performers into exceptional leaders. The Allure and Reality of Sales Management Keith Rosen sheds light on the common misconceptions about sales management. Many high-performing salespeople are enticed by the perceived power and authority of managerial roles but often lack the necessary training, leading to challenges in leadership and team dynamics. The Critical Role of Coaching Effective sales leadership goes beyond managing numbers. Keith emphasizes the importance of having a universal coaching methodology and framework. Without proper coaching, managers often revert to being super-sellers, solving problems for their team instead of fostering independence and growth. Creating a Culture of Accountability Keith introduces the concept of an "accountability partnership," where managers and team members hold each other responsible for maintaining high standards and core values. This approach promotes a supportive environment and encourages continuous improvement. The Pitfalls of Being a Super Seller Managers who take over deals and solve all the problems for their team create dependency, hindering the development of their salespeople. Keith advocates for empowering team members to become independent critical thinkers, thereby enhancing their confidence and performance. Aligning Personal Values with Business Objectives Understanding what motivates each team member is crucial. By aligning personal values with business goals, leaders can create a shared vision that drives both individual and organizational success. This alignment fosters a motivated and engaged workforce. Keith Rosen's insights emphasize that great sales leadership is built on a foundation of care, accountability, and continuous coaching. By focusing on these principles, sales managers can transform their teams into high-performing sales forces. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:10:11

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MMS #93 - Why Personal Branding Matters: Lessons from the First Six Months of 2024

7/4/2024
In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson Heady, and Tom Burton dive into the importance of personal branding, reflecting on the lessons learned from the first half of 2024. They explore the strategies and benefits of building a strong personal brand in today's competitive market. Key Points: Consistency Compounds:Leveraging LinkedIn:Personal Branding as a Career Catalyst:Creating Valuable Content:Building Trust and Relationships:The episode concludes with a powerful message about the critical role of personal branding in today's business environment. Our hosts encourage listeners to take actionable steps towards building their brands, emphasizing that it's not about perfection but about showing up consistently and authentically. They urge professionals to embrace personal branding as a long-term strategy for success and to leverage platforms like LinkedIn to their full potential. To dive deeper into the insights shared in this episode and learn more about building a robust personal brand, watch the full episode of Mastering Modern Selling. Join the conversation and start your journey towards becoming a recognized and trusted voice in your industry. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:04:26

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MMS #92 - Crafting Connections Using Humor: B2B Transformation with Jon Selig

6/27/2024
In the latest episode of Mastering Modern Selling, our hosts had an engaging discussion with Jon Selig, a seasoned sales professional and stand-up comedian, about the transformative power of humor in sales. This episode dives deep into how salespeople can break through the noise with memorable and impactful messaging using humor. Here are five key takeaways from this enlightening conversation: The Power of RelatabilityUnderstanding Your AudienceAvoiding Generic MessagingBalancing Humor and ProfessionalismPractical Applications and ExamplesJon Selig's insights underscore the potential of humor to revolutionize sales messaging. By making interactions more enjoyable and memorable, sales professionals can build stronger connections and drive better engagement. As the conversation wraps up, Jon encourages sales teams to embrace creativity and take measured risks in their communication strategies. Stay tuned for more episodes, and as always, happy modern selling! This Show is brought to you by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:00:45

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MMS #91 - Unlocking Curiosity: Leadership and Culture with Carl Lubbe

6/20/2024
Welcome to Episode 91 of Mastering Modern Selling! We had the pleasure of hosting Carl Lubbe, a renowned curiosity coach. Carl brings a wealth of experience and unique perspectives on sales leadership and the power of curiosity in driving sales success. This episode is packed with insightful and transformative advice for sales professionals aiming to elevate their game. Key Points: The Importance of Presence in Sales:Curiosity as a Superpower:People Over Product:Overcoming Sales Challenges:The Eight-Year-Old Mindset:Carl Lubbe's insights provide a refreshing and transformative approach to sales. By emphasizing presence, curiosity, and genuine human connection, he offers practical strategies for sales professionals to enhance their effectiveness and build lasting relationships. For a deeper dive into Carl's methods and to hear more of his valuable advice, be sure to watch the full episode! If you found these insights valuable, don't miss the full episode for a comprehensive exploration of Carl Lubbe's innovative sales strategies. Join the conversation and share your thoughts on how curiosity and presence have impacted your sales success! This Show is brought to you by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:06:14

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MMS #90 - Sales Success with Mindset, Mental Models, and More Meaning with Bernadette McClelland

6/13/2024
In this episode of Mastering Modern Selling, special guest Bernadette McClellan shares her wisdom on transforming sales strategies to better align with today's buyer expectations. Drawing from her extensive experience and her latest book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom," Bernadette provides a roadmap for sales professionals to elevate their game and connect more effectively with clients. Key Takeaways Embrace Change and Inspire Buyers: From Saboteur to Sage: Internal, External, and Essential Stories: Visual Storytelling: Be a Consultant, Not a Salesperson:Bernadette McClellan's insights offer a fresh perspective on modern selling, emphasizing the need for salespeople to adapt, inspire, and truly connect with their buyers. By focusing on internal confidence, delivering unique value, and engaging in meaningful visual storytelling, sales professionals can transform their approach and achieve greater success. For a deeper dive into these strategies, explore Bernadette's book, "The Shift and Disrupt: Stop Selling Widgets, Start Selling Wisdom." This Show is brought to you by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:54:47

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MMS #89 - Leading Change in an Era of AI: Empowering Sellers with Bill Kirst

6/6/2024
In episode 89 of Mastering Modern Selling, hosts Tom, Brandon, and guest host Kristie Jones, engage in a riveting conversation with Bill Kirst, a renowned change management expert. The discussion dives deep into the transformative potential of AI in sales and the critical role of empathy and effective change management in leveraging this technology. Key Takeaways: The Importance of Empathy in Change Management:AI’s Role in Enhancing Sales Efficiency:Adapting to AI: Embracing Change:Building a Culture of Continuous Learning:The Future of Work with AI:Bill Kirst’s insights shed light on the transformative potential of AI in sales and the essential role of empathy and effective change management. By focusing on human connections and continuous learning, organizations can successfully navigate the changes brought by AI. Dive into the full episode to explore more about leveraging AI in sales and learn practical tips for effective change management. Stay ahead in the game by understanding how to integrate these innovations into your sales strategies. This Show is brought to you by Fist Bump. Your prospecting partner to authentically fill your pipeline with ideal customers. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:02:36

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MMS #88 - Intentional Moves: Career Strategies to Reach the Top 10% with Kristie Jones

5/30/2024
In the latest episode of Mastering Modern Selling, Brandon Lee and Tom Burton welcome back Kristie Jones, a seasoned consultant specializing in helping early-stage startups and privately-owned companies. Kristie's expertise in sales processes, hiring, and career strategy shines through as she shares invaluable insights on making intentional career moves. Here’s a quick recap of the episode: 1. Embrace Full-Cycle Selling: 2. The Importance of Sales Processes: 3. Leveraging Communities for Prospecting: 4. Strategic Hiring: 5. Overcoming Burnout and Career Missteps: Kristie's insights underscore the importance of being intentional and strategic in both career and sales processes. Sales professionals can unlock significant growth and success by embracing full-cycle selling, refining sales processes, leveraging communities for authentic engagement, hiring strategically, and aligning career moves with personal strengths. This show is brought to you by Fist Bump. Your prospecting partner to authentically fill your pipeline with ideal customers. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:59:48

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MMS #87 - Empowering Partnerships: Unlocking Revenue Potential with Vince Menzione

5/22/2024
In this episode of Mastering Modern Selling, Tom Burton and Brandon Lee are joined by Vince Menzione, founder of Ultimate Partner and former General Manager of Partner Sales and Strategy at Microsoft. Vince brings a wealth of experience in transforming businesses through strategic partnerships. Get ready to dive into the world of partnerships and learn how they can revolutionize your sales strategy. 1. The Evolution of Partnership Strategies: Vince shares his journey from being a top seller in the early days of wireless computing to leading major transformations at Microsoft. He emphasizes the importance of developing a robust partnership strategy, highlighting how partnerships can drive exponential growth and success. From building influence strategies to leveraging resellers, Vince's experience underscores the critical role partnerships play in modern selling. 2. Navigating the Hyperscaler Ecosystem: A significant focus of the discussion is on the three hyperscalers: Microsoft, Google, and Amazon. Vince explains how these tech giants have reshaped the cloud landscape, emphasizing the necessity for businesses to align with them. He discusses the massive cloud commitments these companies have and how they influence decision-making at the board level. Understanding this dynamic is crucial for businesses looking to thrive in the cloud era. 3. Building Effective Influence Strategies: Vince delves into the importance of creating comprehensive influence strategies. He talks about the need to engage with all stakeholders in the decision-making process, not just the direct buyer. By developing relationships with various influencers and understanding their roles, businesses can better navigate complex sales cycles and ensure they are addressing all aspects of the customer's needs. 4. The Role of Modern Selling Techniques: In the age of digital transformation, Vince highlights the shift from traditional selling methods to modern techniques. He discusses how COVID-19 accelerated digital adoption and changed buyer behavior. Today, buyers are more informed and rely heavily on digital channels. Vince stresses the importance of building trust and credibility through consistent engagement and thought leadership, particularly on platforms like LinkedIn. 5. Partnering for Success: Vince provides actionable advice for businesses looking to partner effectively with tech giants. He emphasizes the need for partners to differentiate themselves and build a strong internal alignment around partnership goals. By showcasing success stories, maintaining clear communication, and staying agile to adapt to changing strategies, partners can position themselves as valuable allies to tech giants and drive mutual success. This episode with Vince Menzione is a masterclass in leveraging partnerships for sales success. Vince's insights reveal the transformative power of strategic partnerships and the importance of adapting to the evolving landscape of modern selling. Don't miss out on these invaluable lessons. This show is brought to y Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:37:16

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MMS #86 - Your Buyers Don't Want to Talk, But They Are Lurking

5/16/2024
In an era where buyers meticulously avoid sales conversations, understanding the 'Anonymous Zone' becomes pivotal for sales teams. In this episode, Tom Burton and Brandon Lee dive into this challenging landscape, offering actionable insights on how to engage buyers who prefer to remain invisible until the last possible moment. Here are five key takeaways to transform your sales approach: Recognize the Buyer's JourneyProvide Value FirstLeverage Digital ToolsCultivate a Strong Online PresenceEncourage EngagementThe Anonymous Zone need not be a barrier. Instead, it offers a unique opportunity to understand and adapt to the evolving landscape of buyer preferences. By focusing on trust, value, and engagement, sales teams can effectively reach and convert even the most elusive prospects. This show is brought to you by Fist Bump. Your prospecting partner to authentically fill your pipeline with ideal customers. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:58:36

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MMS #85 - Fresh Perspectives: A New Era of Sales with Victoria Jimenez

5/9/2024
In this week's episode of "Mastering Modern Selling," Victoria Jiménez, an esteemed practitioner from the University of Texas at Dallas, shares her wealth of experience and insights from the sales program with Hosts Tom Burton and Carson V. Heady. Here are five pivotal points from the discussion: Integrative Sales EducationThe Humanistic ApproachLeveraging LinkedInAI in SalesContinuous Adaptation and ImprovementVictoria's insights not only shed light on the cutting-edge methods being taught in modern sales education but also underscore the importance of continuous learning and adaptation in sales. Her approach illustrates how blending technology, personal connection, and strategic thinking can revolutionize selling techniques. For those eager to stay ahead in the sales game, embracing these innovative strategies is key. Watch the full episode here! This Show is brought to you by Fist Bump. Your prospecting partner to authentically fill your pipeline with ideal customers. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:46:15

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MMS #84 - A CEO's Guide: Using LinkedIn for 60%+ Business Opportunities with Matt Watson

5/2/2024
In the latest episode of 'Mastering Modern Selling,' we had the pleasure of hosting Matt Watson, the dynamic founder and CEO of Full Scale. This discussion is a treasure trove of practical insights on leveraging personal branding and modern selling strategies effectively. Key Insights from the Episode: Personal Branding on LinkedIn:The Importance of Networking:Content Consistency:Engagement Beyond Likes:Integrating Sales and Marketing:Matt Watson's insights from this episode of 'Mastering Modern Selling' are invaluable for anyone looking to sharpen their sales and marketing strategies in the digital age. His success story is a testament to the power of personal branding and network leveraging in modern selling environments. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:54:33

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MMS #83 - Reimagining Sales Leadership: Strategies for Today’s Market with David Priemer

4/25/2024
In this engaging episode of Mastering Modern Selling, we had the pleasure of hosting David Priemer, a seasoned sales strategist known for his contrarian approach to modern sales practices. David shared profound insights and strategies to reimagine and revitalize sales processes, emphasizing a journey from conventional sales tactics to innovative and effective methods. Key Takeaways: Value-Driven Discovery Calls:Sales as a Science:Challenging Old School Methods:Strategic Changes and Assessments:Building a Destination Team:David Priemer’s insights remind us that successful selling in today's market requires more than just following a script; it demands a deep understanding of the sales process, creativity in approach, and most importantly, a focus on providing genuine value to customers. His strategies are a call to action for sales professionals and organizations to rethink their methods and align with modern expectations to achieve sustainable success. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:04:57

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MMS #82 - How CMOs Can Elevate CEO Personal Brands with MJ Smith

4/18/2024
In this episode of Mastering Modern Selling, our special guest, MJ Smith, a seasoned B2B marketing leader with extensive experience in the industrial sector, shared invaluable insights that are shaping the future of sales and marketing. Below are the five key takeaways from our enlightening discussion: Leadership and Content SynergyHarnessing CEO Influence on LinkedInStrategic Narrative DevelopmentContent Diversity and AuthenticityFocused Channel StrategyEngage, Inspire, and Innovate MJ Smith’s session is a treasure trove of innovative strategies that challenge conventional sales and marketing approaches. His integration of personal leadership narratives into the company’s brand story, combined with a focused content strategy, provides a replicable model for sales leaders looking to elevate their game in the digital age. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:51:10

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MMS #81 - "Show Me You Know Me" with Samantha McKenna: LinkedIn Strategies That Create Opportunities

4/12/2024
In an enlightening episode of Mastering Modern Selling, Samantha McKenna, CEO of #SamSales Consulting, brings her vibrant energy and unmatched expertise to the table. As a veteran in enterprise sales with a rich background including leading roles at major corporations like LinkedIn, McKenna offers a fresh perspective on sales strategies that break the conventional mold. Here are five essential insights she shared, designed to elevate the sales experience: The Delayed Thank-You TacticProactive Calendar ManagementHumanizing Sales InteractionsNavigating LinkedIn as a Sales ToolExpanding the SandboxThis episode merges traditional sales techniques with modern digital strategies, particularly in leveraging social media for meaningful business relationships. These insights not only challenge the status quo but also invite sales professionals to refine their methods and mindset toward more effective selling. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:54:36

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MMS #80 - Credibility is Key: Harnessing Social Strategies with Mark Hunter

4/4/2024
In the latest episode of Mastering Modern Selling, our hosts sat down with the renowned sales expert Mark Hunter, offering a deep dive into the world of sales and its evolving dynamics. Here are some key takeaways from this episode: 1. The Power of Association: Mark emphasized the significance of who you associate with in the sales domain. Your circle greatly influences your professional demeanor and prospects, underscoring the old adage, "You're the average of the five people you spend the most time with." 2. Consistency is Key Mark highlighted the importance of consistency in establishing trust and credibility in sales. Whether it's how you present yourself online or your follow-through on commitments, consistency helps build a solid reputation, ensuring your potential clients know what to expect from you. 3. Understanding the Buyer's Journey The conversation delved into the necessity of aligning with the buyer's journey rather than enforcing a seller-centric approach. Understanding and supporting the buyer's needs and process fosters a more meaningful and effective sales interaction. 4. Credibility Through Value Mark stressed the need for sales professionals to focus on delivering value, not just pitching products. By truly understanding and addressing the customer's needs, a salesperson transitions from being a mere vendor to a trusted advisor. 5. Reflection and Learning The episode was a reflective journey, with Mark sharing his own experiences and transformations in the sales world. His initial challenges and subsequent learnings serve as a testament to the dynamic nature of sales and the continuous need for personal and professional growth. The episode with Mark Hunter was a treasure trove of insights, emphasizing the essence of relationships, consistency, and genuine value in the sales process. It's a call to action for sales professionals to introspect, adapt, and continually evolve to meet the changing landscapes of modern selling. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:03:52

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MMS #79 - The Modern Revenue Generation Fly Wheel

3/28/2024
In the latest episode of Mastering Modern Selling, we head into the heart of modern sales techniques with the hosts, Tom Burton and Brandon Lee. This episode highlights the evolving landscape of sales, offering a fresh perspective on engaging with the modern buyer. Five Essential Insights: The episode wraps up by bringing together all the ideas and strategies discussed, showing how important it is for sales professionals to adapt to modern selling techniques. Building relationships, engaging digitally, and focusing on the customer are essential in today's sales world. Use these insights and strategies to improve your sales approach and make more meaningful connections with your customers online. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:58:59

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MMS #78 - Bridging the Gap: Offline Skills in a Digital World with Moeed Amin

3/22/2024
In this week's episode of Mastering Modern Selling, we were joined by the remarkable Moeed Amin, a seasoned sales professional and neuroscience expert. As we explored the interplay between neuroscience and effective selling strategies, Moeed shared invaluable insights that are bound to transform the way you approach sales. Key Takeaways: ◾ The Intersection of Neuroscience and Sales: Moeed delved into how understanding the human brain can significantly enhance sales strategies. By recognizing how decisions are influenced by cognitive processes, sales professionals can tailor their approaches for maximum impact. ◾Emotional Intelligence in Sales: The discussion highlighted the critical role of emotional intelligence in sales, emphasizing the importance of empathy and understanding buyer emotions to foster meaningful connections and drive decisions. ◾Strategic Questioning: Moeed emphasized the power of strategic questioning in uncovering the underlying needs and motivations of potential clients, enabling sales professionals to offer more targeted and compelling solutions. ◾Building Trust Through Authenticity: Trust is the cornerstone of effective selling, and Moeed shared strategies for building genuine relationships with clients, ensuring long-term partnerships and success. ◾Adapting to Buyer Behavior: Understanding and adapting to the evolving behaviors and preferences of buyers is crucial in today's dynamic market. Moeed provided insights on staying agile and responsive to these changes to stay ahead in the sales game. Moeed Amin's expertise in neuroscience offers a fresh and profound perspective on sales, urging professionals to embrace a more informed and empathetic approach to their interactions. By integrating these insights into your sales strategy, you can unlock new levels of success and customer satisfaction. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:12:08

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MMS #77 - How to Get Attention in an Attention-Deficit World with Erik Huberman

3/15/2024
Dive into the world of sales and marketing with Erik Huberman, a maestro in attracting and retaining attention in our bustling digital age. In a world where attention is the new currency, Erik's strategies offer a blueprint for success. This episode offers insights for anyone looking to elevate their sales and marketing game. Key Takeaways: 1️⃣ Event Networking as a Top Funnel Strategy: Erik emphasizes the power of attending events to meet new people and expand one's professional universe. He advocates for using these opportunities not just for direct sales but for building a broad network that can lead to diverse opportunities. 2️⃣ The Art of Follow-up: Diligent follow-up is Erik's secret sauce for nurturing relationships. He suggests touching base with contacts every 90 days, ensuring you remain top of mind without being overbearing. 3️⃣ Social Media Consistency: By posting daily across various channels, Erik maintains a steady presence, subtly reminding his network of his expertise and offerings, making it easy for them to reach out when the need arises. 4️⃣ The Three Pillars - Awareness, Nurturing, Trust: Erik breaks down his approach into these fundamental elements, focusing on building awareness, nurturing relationships, and establishing trust through third-party validations like reviews and testimonials. 5️⃣ Sales and Marketing Synergy: A unique insight Erik shares is the symbiotic relationship between sales and marketing. He views marketing as a support system for sales, with both departments collaborating closely to enhance the overall business outcome. Whether you're in sales, marketing, or just looking to expand your professional reach, these insights are invaluable. Remember, it's not just about grabbing attention; it's about holding it and converting it into meaningful relationships and business outcomes. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:54:01

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MMS #76 - Sell More, Suck Less with Dale Dupree

3/8/2024
Dive into the journey of sales transformation with Dale Dupree in this episode of Mastering Modern Selling. Discover innovative strategies to elevate your sales approach, foster genuine customer relationships, and stand out in the competitive sales landscape. Key Insights: This episode not only inspires you to think differently but also provides concrete strategies to revolutionize your sales approach. Embrace these insights to sell more effectively, build lasting relationships, and significantly reduce the "suck" in sales. Engage with the content, apply the insights, and join the conversation on revolutionizing modern selling practices. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:01:02:25

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MMS #75 - The Sales Evolution: Digital First, Not Digital Only with David J. P. Fisher

3/1/2024
In episode 75 of "Mastering Modern Selling," we delve into the evolving world of digital sales with guest David JP Fisher. Unpack the essence of digital-first approaches and human connections in sales with actionable insights from Fisher's extensive experience. Key Points: Digital First, Not Digital Only:Leveraging LinkedIn:Commenting Strategy:Building Social Capital:Authenticity and Storytelling:David JP Fisher's insights remind us that while digital tools are indispensable, the human element remains central to sales success. By integrating digital strategies with genuine interactions, sales professionals can navigate the modern selling landscape more effectively. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist Bump Your prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live Show Subscribe to our Newsletter: Mastering Modern Selling Newsletter

Duration:00:51:43