Social Selling Made Simple

If you’ve ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers. It’s frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table. But what if new build listings were as easy to access as homes on the MLS? That’s where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and take control of the buying experience. With NEO, you’re not just getting a tool, you’re getting a whole system that keeps everything organized and accessible. No more hunting for the latest floor plans or chasing builders for updates. Everything you need to showcase new construction is right there, in one place, making it way easier to attract serious buyers and close more deals. So how exactly does Neo tackle all those annoying obstacles agents face? What kind of opportunities does it open up? In this episode, NEO’s CEO, Christian Calusa, breaks down why the platform is quietly becoming the “missing piece” of the MLS, why associations around the world are taking notice, and how it’s helping agents dominate niche markets. Many agents are not selling new construction because it’s a time-consuming niche, due to the research and driving around. -Christian Calusa Things You’ll Learn In This Episode The “missing MLS” for new construction Turning global interest into local sales From QR code to $1M commission Guest Bio Christian Calusa is the CEO and Founder of NEO. NEO is the most adopted platform for new construction in Florida and Texas, and is rapidly expanding throughout the U.S. NEO is a unique solution that connects builders, real estate agents, and buyers in one streamlined ecosystem, offering unparalleled access to inventory, marketing tools, and sales enablement, both nationally and internationally. The platform has received multiple awards in various countries, recognizing its innovation, scalability, and impact on the real estate and PropTech sectors. Visit https://www.newestateonly.com/ to learn more or send an email to cc@newrealestateonly.com. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR, and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

These days, it’s harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible. Agents aren’t off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever. That’s where Midwest Home M@tch comes in. We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those who qualify for down payment assistance, employer housing support, parishioner programs, and more. These aren’t just leads, they’re matches. And the system is built to help agents close deals that would otherwise fall through the cracks. What are some of the things you’ll get with Midwest Home M@tch? How is this referral network different? In this episode, I’m joined by creative design, brand development expert, and my partner in Midwest Home M@tch, Anita Clinton. We get into how this all works, how agents can plug in, and why the future of real estate might just be about matching people to money, not just homes. If real estate agents implemented down payment assistance, 30% of deals that are canceled would be salvageable. -Marki Lemons Ryhal Things You’ll Learn In This Episode The real estate anointing advantage Reverse prospecting with precision AI automation that actually closes deals From overlooked to oversubscribed Guest Bio With almost two decades of creative design, brand development, marketing, editorial, and business development experience, Anita “AC” Clinton is the go-to person for all aspects of purpose. She is passionate about helping individuals use their talent(s) and experience to unlock their true calling, know where they fit in the world, and be who they are meant to be. Despite setbacks, roadblocks, and wrong turns along the way, she is living proof that anything can be accomplished with tenacity, determination, and perseverance. She is the Founder and President of Anita Clinton Enterprises, LLC, and Be Great Global, where she creates the Be Great Global Podcast, books, and training programs to help intrapreneurs and entrepreneurs find happiness, fulfillment, and money doing work they actually love. In addition, she is the author of “Destiny Starter: How to Discover What You Are Called to Do and Do It!” Anita has been featured on CBS, NBC, Fox, and TEDx to name a few. Visit https://midwesthomematch.com/ to learn more. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com, and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates. Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability. What if you could walk into every client meeting already knowing how to win them over? That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology from the start. Jay Groah knows this world inside out. He’s been a practitioner, flipper, and coach for nearly two decades. But it was one mismatched homebuying experience that sparked the idea for a tool that’s now boosting conversion rates for teams, brokerages, and even MLS boards. In this episode, Jay breaks down how top agents are using personality data to reduce friction, cut dead weight, and close more deals with less time wasted on people who were never a match to begin with. In real estate, we literally deal with 100% of the world's population. People discount our intelligence, but we expertly communicate with absolutely every personality type out there. -Jay Groah Things You’ll Learn In This Episode The referral-killing mistake agents don’t see coming The conversion advantage you’re probably ignoring The truth about being a real estate chameleon Guest Bio Dr. Jay Groah is the CEO of myYenta, award-winning Realtor, serial house-flipper, and the only tech founder you’ll ever meet who moonlights as Eufegenia Housefire, a divine little old lady with a flair for matchmaking (and mischief). When he’s not revolutionizing how professionals connect with clients—think more referrals, more loyalty, and a lot less boring using the brilliance of AI and Personality Analysis—he’s probably building wild epoxy furniture, puffing on a good cigar, or nerding out over classic cars using his metric ton of academic degrees. Serious about results, never about himself, Dr Jay lives by one rule: if it’s not fun, it’s not worth doing. Whether he’s teaching, speaking, or just living out loud, he brings joy, curiosity, and a dash of eccentricity to everything he touches. To learn more and get a 30-day free trial, visit https://myyenta.com/. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing. I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine. That “crabs in a barrel” mindset will keep you small, stuck, and exhausted. Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us up. You need allies, a clear niche, and a no-BS understanding of what drives your business forward. In this very special 200th episode of Social Selling Made Simple, I’m getting real about what helped me level up. I’m sharing the legacy of entrepreneurship I inherited from my grandfather, how I went from overworked instructor to highly paid keynote speaker, and why choosing collaboration over competition changed everything. The more I let go, the more I get, and what I’m getting is better than anything I ever let go. -Marki Lemons Ryhal Things You’ll Learn In This Episode The "crabs in a barrel" trap Competition vs. contribution Why focus pays more than hustle About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right. If you’re a great agent, you’re doing way more than unlocking doors and writing offers. You’ve got skills that can help you stand out and stack your income. In today’s market, the old playbook won’t cut it. Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind. It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your skill set, embracing tech tools like AI, and getting creative with things like expired listings and renovation loans. Everyone’s got access to the MLS… but what you do with it? In this episode, I’m breaking down exactly how I turned one real estate license into a six-figure, multi-stream business. You’ll hear how top producers are using AI to revive expired listings, bring real value to sellers, and guide buyers with smart financing options like the 203K loan. With limited inventory and high interest rates, we have to think creatively to get people off the bench. -Marki Lemons Ryhal Things You’ll Learn In This Episode The skill stack strategy How to elevate expireds Value that speaks louder than scripts The 203K Advantage About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid. With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value. And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal? I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right now. How do you implement this strategy? What questions do we have to ask in every buyer consultation? In this episode, I’m unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer’s bottom line and their own commission. I share how top producers are creating win-win transactions and how you can do the same. no matter your market. Things You’ll Learn In This Episode Value that pays The gift fund advantage Unlocking employer money Stack cash and secure the deal About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance. This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this episode, I’m breaking down how I use reverse down payment assistance and program stacking to attract buyers, help sellers net more, and give agents a value proposition no one else is talking about. Things You’ll Learn In This Episode The anointed listing advantage Reverse down payment strategy How to walk into any listing appointment with the upper hand About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses. From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today. There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I’m implementing AI. -Katie Lance Things You’ll Learn In This Episode Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She’s the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today’s conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you’re just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining LinkedIn with ChatGPT creates the ultimate business intel tool—a tool we would’ve had to shell out thousands for just a few years ago. Now, it’s right at our fingertips. And the best part? You don’t need to be a tech whiz or marketing guru to make it work for you. By working on our AI skills and leveraging them on LinkedIn, we can fast-track our way to real estate industry authority—without breaking the bank. So, how do you get past the fear of posting? How can AI help you get better results on LinkedIn? How do you gain the ultimate outreach advantage with a simple prompt? In this episode, marketing strategist, consultant, and LinkedIn pro Deborrah Ashley is back to share how she’s using ChatGPT to level up her LinkedIn game. AI provides business intel that used to cost us substantially more money, and now we can get it for little to no cost. -Marki Lemons Ryhal Things You’ll Learn In This Episode How to improve your AI skill set How to use AI to boost your LinkedIn visibility The LinkedIn outreach cheat code Guest Bio Deborrah Ashley is a marketing strategist, consultant, and LinkedIn expert who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business but their personal brand as well. Deborrah has a background that includes two decades in brand management, marketing communications, and business development, where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups. Deborrah has been featured in a variety of media, including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcast,s and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities. To learn more about Deborrah, find her on LinkedIn, and head to https://www.theauthoritykit.com/. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

It’s no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it’s clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production! Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link? Here’s the thing: real estate pros who understand the money behind the transaction are way more valuable. By adding loan origination to your toolkit, not only are you protecting your income, but you’re also setting yourself up to earn way more per transaction. What is the program and how do you get into it? In this episode, I’m joined by Teresa Grobecker, an absolute rockstar in real estate, fintech and proptech. She shares all the details on how to jump on this dual-licensing train, and how it makes us more valuable. Things You’ll Learn In This Episode Capture the whole process Understand the finances Just another tool in your value-add toolkit Guest Bio Teresa Grobecker is a recognized innovator in the real estate, fintech, and proptech sectors. With over a decade of experience as a licensed real estate broker and deep expertise in brokerage management, compliance oversight, and technology integration, Teresa has consistently pioneered solutions that bridge the gap between traditional real estate processes and emerging technologies. As the first founder to successfully take a real estate brokerage onto a blockchain, Teresa combines her deep understanding of regulatory requirements with forward-thinking technology strategies to drive operational efficiencies and revenue growth. Her background includes founding and scaling multiple companies in real estate and finance, serving as a venture partner, and contributing as a thought leader in both industries. As the founder of the first online real estate and mortgage brokerage in San Francisco, she showcased her innovative approach. With a background as an equity partner at a global investment bank, Teresa has deep insights into capital markets and has advised the Federal Reserve, SEC, and FHFA on regulatory matters. Additionally, she led three National Association of Realtors portfolio companies during high-growth stages and consulted with Blackstone’s ancillary services, advising bank CEOs and presidents. Her expertise in underwriting loans and enhancing their appeal to secondary and capital markets further strengthens her ability to craft compelling marketing strategies that drive growth. Connect with Teresa on LinkedIn. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not. No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork. This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here’s a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT. How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks down a simple, no-nonsense workflow that’ll have your LinkedIn popping off in no time. With data you’re going to have the power and not think the algorithm hates you. -Celeste Yamile Things You’ll Learn In This Episode Guest Bio Celeste Yamile is an AI-assisted personal branding expert dedicated to helping founders and professionals build smarter content strategies that lead to better engagement and more inbound leads. With a proven track record of working with top-tier clients from companies like Google, TEDx, and Apple, Celeste is passionate about empowering her clients to establish strong, compelling LinkedIn brands that attract top clients on autopilot. To work with Celeste, connect with her on LinkedIn. Celeste’s ChatGPT Prompts Take a look at the data; what day of the week do I get the most engagement on average and show me in a chart: Take a look at the data; what day of the week do I get the most impressions on average and show me in a chart: Which posts had the most significant increase in followers during this period? Connect the date from "FOLLOWERS" to the date of posts in "TOP POSTS“. Include in the data the link to the top posts to show me in a table. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers. What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings! Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures. In this episode, I share the strategy real estate agents are sleeping on, and how to implement it in your own business. Things You’ll Learn In This Episode The listing anointing The ultimate client attraction strategy How to earn six-figures in real estate About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can’t afford some of the costs that come with the purchase. Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers. This is a great way to put the wealth vehicle that is real estate in motion, and help more people build wealth for themselves. Real estate agents who are knowledgeable about these programs are more likely to win buyers and get paid what they’re worth, which goes a long way right now. What should we ask every buyer we talk to? What are some of the pockets of funds first time buyers have access to? In this episode, CRA Residential Loan Officer at Associated Bank, Johnita Herndon shares how buyers can get up to $31,500 in down payment assistance, and all the funds that are available right now. Things You’ll Learn In This Episode Down payment assistance dos and don’ts The gift of homeownership Homeownership is still important Guest Bio Johnita Herndon is a CRA Residential Loan Officer at Associated Bank, she has over 10 years of banking experience, having served in various capacities within residential lending. Johnita is passionate about working with First Time home buyers, down payment assistance programs, homebuyer education, and rehab/new construction. As a community loan officer, Johnita also works as a liaison to nonprofit organizations that provide homeowner education to low- and moderate-income families. The focus is to create a successful homebuyer through education and counseling. Johnita Grew up on the Westside of Chicago and currently resides in Maywood, IL. Johnita has been a mortgage and loan professional for more than 10 years. Graduating from Olivet Nazarene University with a degree in Economics & Finance. To learn more, call or text 312-401-0702. You can also follow Johnita on Instagram and Facebook. About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s real estate game, the agents who leverage tech and have a consistent digital presence are always at an advantage. They get more leads, more listings, more referral business and of course, more money. But with so much tech coming at us all the time, it’s hard to keep up. We can be so overwhelmed that we end up not taking any action at all. Being consistent is the key to success with marketing, but that’s hard to do when we’re overwhelmed. On top of that, tech is just one aspect of our business, not the whole enchilada - how do we use it without losing sight of everything else? Some agents love real estate and hate the tech, but if they don’t leverage it, they’ll miss out on valuable opportunities…how can they get the best of both worlds? That’s where Real Estate Influencers come in. This platform makes tech work for us without us having to constantly work at tech. How do we use AI to improve our digital presence? In this episode, speaker, digital marketing expert and the co-founder at Real Grader, Alex Montalenti returns. He talks about their new tool and how it can help agents get more business and bring consistency to their content creation. Things You’ll Learn In This Episode Guest Bio Alex Montalenti is a speaker, digital marketing expert and the co-founder at Real Grader. He is a leading technology innovator, serial entrepreneur, and thought leader in the real estate industry. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals. Alex focuses on Digital Marketing, Google Reputation, AI and social media Management. His company Real Grader has been recognized on the Inc 5000 list of America's Fastest Growing Companies as #800. They have been featured by Inman, The Real Deal, Inc., RIS Media, Yahoo Finance, and Realtor.com. They won a 2CCX Award for generating over 10 million dollars through a single marketing funnel. Recently they were chosen for the National Association of Realtors(NAR) REACH Program for 2023 and received an investment from NAR. RealGrader now helps real estate professionals leverage digital marketing and technology with their digital optimization, their Influencer program and with Instacard - the video enabled Digital Business Card. They have built over 1 million digital cards for the industry and recently partnered with Anywhere, exp, Berkshire Hathaway and many more top brands. Alex and his team are now on a mission to help 500,000 agents reduce frustration and stress. Their technology and training have helped over 100,000 agents to multiply their business in less than one year with simple yet innovative solutions. Website: https://realestateinfluencers.ai/ To get free guide books on building your digital presence text RG to 516-400-4161. Alex’s last appearance on the podcast: https://www.youtube.com/watch?v=ONHlK4XuoAE&ab_channel=SocialSellingMadeSimplewithMarkiLemons-Ryhal About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In any given real estate market in America, there are thousands of non-English speaking buyers who face a huge language barrier in the transaction. Most of the content, and even the real estate agents themselves only speak English, and that can make the process of buying more overwhelming. What if you could instantly communicate with all these buyers in their own language? The best part: you can do this without learning a new language thanks to AI! That’s where VoiceFlip comes in. This resource translates 25 languages, making it the perfect companion for a real estate agent who wants to reach more people. With all the changes in real estate right now, adding value is the only way to stay relevant and competitive. By being more inclusive and breaking down language barriers in the transaction, we’ll get more opportunities. How does VoiceFlip boost our lead generation? How can we leverage it in the transaction? In this episode, the CEO of VoiceFlip, Kurtis Cicalo shares how real estate agents can leverage their tool to become more valuable in the marketplace. If you’re in a city with a lot of international and global buyers who don’t speak your language, the more inclusive you become, the more opportunities that will present themselves. -Marki Lemons Ryhal Things You’ll Learn In This Episode Become a multilingual agent Boost lead engagement and conversion Eliminate language barriers in the transaction Disclaimer: In this episode, our host refers to the tool as "Voice Clip." Please note the correct name is "VoiceFlip." We apologize for any confusion! Guest Bio Kurtis Cicalo is the CEO and founder of Voiceflip, a leading innovator in real estate technology. With over 15 years of experience, including work with realtor.ca and the FBI on data accessibility, he has pioneered the development of FLIP, an AI assistant transforming data interaction for real estate professionals. Under his leadership, Voiceflip has secured strategic partnerships, launched successful pilots, and is planning international expansion, all aimed at making critical real estate information more intuitive and accessible. To learn more, visit https://voiceflip.com/ and send an email to kurtis@voiceflip.com. About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online. The market doesn’t just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out. Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation, reduces our marketing costs and makes us profitable. In a tough market, it’s tempting to pull back on our marketing efforts, but that actually cuts off a valuable revenue stream. This is the perfect time to double down on marketing and pour into our social media and sphere of influence. How do we create content that guarantees current and future business? How do we leverage hyper-local, hyper-branded content? In this episode, I’m joined by the CEO and co-founder of Roomvu, Sam Mehrbod. He shares how their platform (and partnership with ConstantContact) helps agents turn content into a solid source of business. Things You’ll Learn In This Episode Entertaining, educational and enduring Hyperlocal and hyper-branded content Never stop marketing How to turn social media into a revenue stream Guest Bio Sam Mehrbod is an innovative entrepreneur in real estate technology. As the CEO and Co-Founder of Roomvu, he leads a platform that supports over 200,000 REALTORS® across the USA and Canada by delivering hyperlocal, personalized video content. As a TOP 1% REALTOR® in Greater Vancouver, Sam was recognized as a Medallion Club Member from 2018 to 2023 and ranked in the top 10% of REALTORS® in Greater Vancouver in 2018, 2019, and 2021. As a Forbes Council Member, Sam has shared his insights in prestigious outlets such as the Vancouver Sun, Business in Vancouver, the Daily Hive, Western Investor, CKNW Radio, and Forbes Magazine. To learn more, visit https://www.roomvu.com/. About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Homeownership is a dream many aspire to, but sadly don’t have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle. What a lot of people don’t know is that there are down payment assistance programs that can help them get into a home. 80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution. Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster. And it will put more dollars in our own pockets too! How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess? In this episode, I’m joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down payment assistance to our toolkit. Things You’ll Learn In This Episode Closing the 65% home affordability gap Erase the negativity Another way to add value to buyers Guest Bio Rob Chrane is founder and CEO of Down Payment Resource and a leader in the homeownership affordability space. A 30-year veteran of the real estate and mortgage industries, Chrane launched the only comprehensive database of U.S. homebuyer assistance programs and developed tools that empower lenders, borrowers and real estate professionals to connect homebuyers with affordability programs. Chrane actively collaborates with housing organizations and coalitions such as the Urban Land Institute, National Fair Housing Alliance and the Mortgage Bankers Association’s CONVERGENCE initiative. He is a frequent speaker at national and local events on the topic of homeownership affordability. To learn more about how you can leverage this tool, visit https://downpaymentresource.com/. About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Since the NAR settlement agreement was announced, agents have sought strategies to deliver the most value to buyers. It's a way to secure more signed buyer agreements and compensation. Employer Assisted Housing is one great option. An "employer-assisted housing program" (EAH) is a benefit offered by some companies where they provide financial assistance to employees towards a down payment on a home, usually in the form of a forgivable loan, This solution creates the ultimate win for companies and workers alike. Companies are always looking for ways to attract and retain talent, and housing assistance is precious. If an agent puts this program in front of companies, they demonstrate value and create a new business pipeline. That's how you stay unbothered by the NAR settlement! What is employee-assisted housing, and how does it benefit companies, employees, and even entire communities? How do we pitch it to companies? There’s a lot of money that can help buyers in today’s real estate transaction and it doesn’t have to come from sellers. -Marki Lemons Ryhal Three Things You'll Learn in This Episode The key to thriving through the settlement A solution everyone wants Two things you need to ask buyers Guest Bio Eboni Killian is the Managing Broker at Sovereign Realty & Management, an Affordable Housing Strategist and Employer Assisted Housing Liaison. She is proud to work for a company that understands that buying, selling and investing in residential real estate is more than a simple transaction. Their team is dedicated to providing exceptional, personalized service for each of our clients. Eboni also helps clients who are interested in creating wealth through residential real estate. To find out more about Employer Assisted Housing send a text to or call 678.860.9408 or connect to Eboni on LinkedIn. About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A lot of people are locked out of homeownership because the actual listings aren’t accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage. What if the listing could be presented in a language and format they can easily consume? The most valuable real estate agents understand the importance of being of service to EVERYONE. In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people. That’s where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now. How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kathleen Lappe shares her story, and how this tool makes real estate more accessible. We often feel like AI technology will take away from the agent. As long as the agent learns to communicate in the way the consumer wants to be communicated with, it won’t. -Kathleen Lappe Things You’ll Learn In This Episode Do the right thing, outearn other agents How to leverage Direct Offer A path to home ownership for all Guest Bio Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings. Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration. Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. To work with Direct Offer, visit https://directoffer.com/. About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you’ve been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate. We’re grappling with a whole new way of doing business and many people are having a hard time. Even if you’re an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now. But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don’t know how to ask for what we’re worth, so we’d rather avoid the subject altogether. In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It’s also a risk to our real estate licenses. How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer’s agents are walking into and how to set yourself up for success. We’re all at day one ground zero. No one in residential real estate has an advantage right now. -Marki Lemons Ryhal Things You’ll Learn In This Episode Think like a commercial real estate agent Don’t fall into laziness and high level stupidity The value articulation problem About Your Host ​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!