Social Selling Made Simple

Many real estate and loan professionals put too much energy into implementing every new tool and tactic while forgetting the fundamental- building deep connections in our communities. Before we implement a new tool, what is the first thing we need to be doing in our businesses? What are the other key pieces we need to add to our strategies? How do we balance between brand awareness and lead generation so we’re not just putting out content without generating business? On this episode, I’m...

Most entrepreneurs are told that they have to specialize and focus when it comes to finding a niche, but we have to apply this concept to every area of our lives. How do we clean house in our lives and let go of behaviors that delay our progress? What are some of the values we need to uphold as entrepreneurs, and the inner hurdles we need to remove? On this episode, I’m joined by, author, speaker and wealth strategist, Danielle Pierce as we discuss our journeys and experiences as women,...

The goal of a real estate agent is to turn the people they talk to into deep, meaningful relationships, and that’s impossible to do without a solid lead capture plan. When it comes to capturing leads, what kind of information do we need to collect to increase our chances of getting a sale? Why should our goal be to personalize the information we put out to people, and how does the quality of our lead capture influence this? On this episode, ActiveCampaign Director of Education, Chris Davis,...

The biggest challenge agents face in social selling is the belief that we have to be a certain persona to succeed, but that misses the point of technology entirely. How should we leverage technology to boost our businesses? How do we show our clients that we care using social media? What are some of the tools we can use to be more engaged and active online? On this episode, I’m joined by EXIT Realty’s Vice President of Technology Engagement, Annette Anthony, who shares what we can do to...

When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on...

The real estate industry has matured to a point where agents are becoming commodities. While this is good for the consumer, it's difficult for real estate agents who have to set themselves apart. Why is it so important to leverage video in order to build deeper relationships? What is the toughest objection agents have to overcome and how can you handle it? How can you use technology along with face-to-face interaction to convert at a higher level? On this episode, I’m joined by iconic sales...

For real estate agents, Facebook can be a great place for generating and converting leads. What are the 3 “boxes” your content and activity should check in order to succeed? Why is the engagement and conversion rate on Facebook so much higher than other channels? How can we make sure our messaging and platform work well together when we use Facebook? On this episode, I’m joined by James “The Zillow Killer” Rembert, who shares a plethora of information on what agents should be doing to win...

One of the most powerful things we can do take our real estate businesses to the next level is to generate publicity. What is an easy, impactful thing we can do, and how does it protect our businesses from the ever-changing nature of social media platforms? Why is it so important for us to have a niche and become an expert in it? On this episode, PR expert Christina Daves shares how we can get PR famous. You've got to show that you are an expert—ideally in a niche. -Christina...

Social media can be really intimidating when you’re just starting out, but it doesn’t have to be. What is the very first platform you should start with? How can you use Instagram’s IGTV to reach more people and increase post engagement? How do you make social media connection a habit? On this episode, I’m joined by social media strategist and consultant, Katie Lance. She shares on the top social media tips just about anyone can implement. Instagram is such an aspirational platform, which...

Most people think social selling doesn’t work because there’s no face-to-face connection, but if we leverage our devices the right way, it can be highly effective. How can we get better at connecting with people when we create video content? Besides Instagram and Facebook stories, what are other platforms we can leverage to get our brands in front of more people? On this episode, I’m joined by social selling coach, author, and speaker, Chelsea Peitz, who shares on winning social media...

In the age of social media, we’re bombarded with changes in trends and technological advancements. What will remain the same in spite of all of those? Are there any constants we can capitalize on? This episode is the talk I gave at Inman Connect in New York, where I share why people will continue to use the internet to find solutions to their problems, and what that means for us and our use of social media. I explain how you can become people’s advisor of choice in a sea of social media...

REALTORS® who leverage technology and social media have a massive advantage over those who don't. How do we stay current with social media trends and implement a good strategy? How can we tell stories and make people want to follow us? Why are our families and friends our best brand ambassadors? On this episode, I talk with Tracey Hicks, founder of All Things Real Estate, and she shares the social media strategies that are working for her business. If you know what your intention is for,...

Chatbots are a new way for us to engage with potential clients and automate our scripts. What are some of the mistakes many of us are making with chatbots? How can we leverage bots to learn more valuable information about prospects? Can one chatbot do it all? On this episode, Real Estate Growth Hackers founder, Zach Hammer, shares how we can use chatbots to grow our business. The goal of a chatbot isn’t to replicate or replace the conversation—it’s to start the conversation. -Zach...

We all have goals we’d like to achieve, but the implementation of those goals is not always simple. How can we set effective goals and stick to them? Are there ways we can hold ourselves accountable? On this episode, I share how to stop dreaming, and start doing. Takeaways When setting your goals, it’s important to pay attention to what you want to achieve in all areas of your life.Write down your goals and set reminders to hold yourself accountable.Consider shifting your sphere of...

Our industry is so far behind when it comes leveraging social media and technology for marketing, and it’s affecting our businesses in a major way. What are some of the social media basics we really have to master? How do we increase our reach, engagement and lead generation using Instagram posts and Instagram stories? What tools and apps can we use along with Instagram to make our content more impactful? On this episode, I’m joined by agent, real estate marketing expert and host of The...

Referrals are the backbone of our businesses, but generating them can seem like a real uphill battle. How do we identify someone with a referral personality? What can we do to become champions of other people, and have conversations that lead to ambassadors and raving referrals? How can we grade our database to figure out our most powerful relationships? On this episode, I’m joined by author of The Seven Levels of Communication, Michael Maher to talk about finding the multipliers in our...

When it comes to social media, many agents are intimidated because they feel like they are never in enough places, or posting enough to enough people. How do you overcome this fear? What easy strategies can you implement into your social media platforms to generate leads? Should you consider outsourcing? On this episode, I talk about the importance of social media, the kinds of content you can create and cost effective ways to get results. People are telling you all of their business in...

A few years ago, I found myself drifting, drained, and away from my purpose and my goals. Why did I decide to let go of all my designations, certifications, and licenses? What did I discover when I did that? What are some of the biggest mistakes that are causing us to drift in our real estate business? This episode is my presentation at Inman Live, and I talk about the things getting in the way of our business success. Nothing that drifts has ever landed at a location you would have...