True Story: The Public Relations Podcast

Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for deliverables and the working relationship! Tune in today for a valuable episode that will help you when growing your clientele! -------------------------- Connect with Whitney on Instagram

Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement immediately to make your brand look legit and things you should be avoiding from a branding perspective! ——————————— Lisa Boettcher is a Creative Brand Strategist and mom of 4. Lisa’s career is built on her strong sense of strategy and the intuitive, futuristic approach she takes to her work, some of which has been featured on Target, in Forbes and Vogue. Lisa founded, bootstrapped and sold a niche accessory fashion brand in under 5 years and with over a decade of experience helping female-founded brands scale through strategy, story, visuals, community building, product design and development, she’s now guided by her desire to share creativity and the inner workings of identity and transformation with her community, whether through experiential offerings, with clients or on her social channels. ——————————— Connect with Lisa on Instagram Connect with Lisa on LinkedIn Connect with Whitney on Instagram

Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surprised by how much these simple adjustments can impact your work with agencies and brands. -------- Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the next steps toward your goal. ---------- The Good Vibe Media is a woman owned and operated video production company, created in 2016. Founder, Carly Gilleland, was exposed to video production during her years attending Arcadia High School in Phoenix, Arizona. She created a short documentary about her sister who has special needs. After seeing the impact it made on her classmates, she quickly realized this is what she wanted to do for a living – tell people’s stories that have a positive impact. After attending film school in California, she moved back home to Arizona and slowly & organically built The Good Vibe Media to what it is today! The Good Vibe Media is now a full-service video production company, serving clients in Phoenix, Los Angeles, Denver, Nashville and more! ---------- The Good Vibe Media Connect with Carly on LinkedIn ---------- Connect with Whitney on LinkedIn Connect with Whitney on Instagram

The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known. Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients. Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

Is your business missing the mark when it comes to branding and PR? In today's episode, we hear from Sara Chambers on how her agency has mastered the perfect blend of strategy and branding to help propel businesses forward. Tune in for tips that you can apply to your business! -------- Elly and Nora Creative Connect with Sara on Instagram Connect with Sara on Linkedin Connect with Whitney on Instagram

Good leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy. ----------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

Join us for today's episode as we dive into the inspiring journey of Barnabas Carrega, CEO and Founder of The GR8 Experience, as he shares how he built this empire at just 22 years old. From tennis buff to CEO, Barnabas shares how his journey led him to build custom dream experiences for his clients. --------- Connect with Barnabas on Linkedin The Gr8 Experience True Story Public Relations Website Connect with Whitney on Instagram

Managing a remote team has a slew of positive benefits. From lower operating expenses to having more flexibility, remote work can be a good fit for many teams, but it also comes with its challenges. Through years of adapting to work-from-home life, our team has experienced the ups and downs and learned from every experience. Tune in to today's solo podcast episode as we spill the secret killer to remote teams and how to keep your people on track. Have a specific topic you'd like us to cover? Connect with Whitney on Instagram @thewhitneylee. ------------- Connect with True Story PR on Instagram

If you are looking for community as a business owner, this episode is for you! Join us as we sit down with Devin Butler, Founder of Arizona Entrepreneurs (AZE), to dive into his exclusive secrets on building and monetizing a community from the ground up. Devin started AZE because it was exactly what he was looking for when he first moved to Arizona. He had no connections and realized he needed to get around other growth-minded business owners who were going through similar things. Today, AZE is a thriving community of hundreds of entrepreneurs in various industries. ------- Connect with Devin on Instagram Connect with Devin on LinkedIn Arizona Entrepreneurs on Instagram

Knowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a good fit for your team. Listen in for today’s episode as we share some factors to keep in mind when it’s not working out with an employee and how to decide when it’s time to let that person go. Want to hear our take on when it’s time to HIRE? Click here for the previous episode! ------------ Connect with Whitney on Instagram

Today, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and cons of remote agency life. Tune in as Bri and Whitney dive into the most awesome parts of working as a remote agency and some of the difficulties their remote team has faced along the way. ------------ True Story Public Relations Website

Could these three little subconscious behaviors be ruining your productivity? As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slacking in your personal or professional life, changing these three behaviors could make a world of difference. Have a specific topic or question you’d like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ————— Getting 100+ Emails a Day? My Productivity Hack podcast episode. Connect with Whitney on Instagram True Story Public Relations Website

Already reaching over a million in 2024, Jared Williams is changing the game for local news in Northwest Florida. Join us today as Whitney and Jared catch us up on the story behind Get the Coast, Northwest Florida's leading digital news outlet, and what’s coming next. Don't forget to click below to watch Whitney's blooper reel from her time on the Get the Coast Everything Show! -------- Watch the Blooper Reel Check Out Get the Coast Get the Coast on Facebook Get the Coast on Instagram

Gauging the perfect time to hire can be a daunting task. What if you hire too soon and it impacts your profitability? What if you hire too late and your team suffers? Tune in as we share our advice for picking the perfect time to hire a new team member. Have a specific topic you’d like us to cover? Connect with Whitney on Instagram @thewhitneylee.

As the original pioneer behind the all-inclusive experience, Club Med has mastered the art of staying relevant in the all-inclusive resort space for decades. Join us today as we dive deep with the VP of Marketing North America and USA Sales for Club Med, Amelie Brouhard. Be prepared to take notes as Whitney and Amelie break down some of the strategies Club Med has used over the years to keep its brand identity strong and known. ------- Learn more about Club Med Club Med on Instagram Club Med on LinkedIn

Internships can change the game for your business! Not only is an extra set of hands helpful, but it's also incredibly rewarding to foster growth in another individual. Tune in today as Whitney shares how she structures True Story's internship program and some hard lessons she has learned along the way! -------------- Have a specific topic or guest you would like us to have on the podcast? Share your ideas with Whitney @thewhitneylee on Instagram.

Offering an internship program is an incredible and rewarding tool for business owners. In today’s episode, Whitney is sharing how she built out the internship program for True Story Public Relations. Tune in as Whitney provides tips on what she looks for when bringing on interns and some lessons she has learned along the way! Want to share something that has worked for you and your interns? Connect with Whitney on Instagram @thewhitneylee

“When you give your customers something to talk about, you’re going to see very rapid and very real ROI.” Ever wonder how other brands and businesses gained their die-hard supporters? Most of the time, it’s not due to luck. It’s due to hard work and strategy! Join us today as Whitney deep dives with Brittany Hodak on actionable tips for turning customers into superfans. -------------------- Connect with Brittany

Have you ever wondered how an agency owner starts their week? Whitney is riding solo today and spilling her strategies for starting the week on the right foot. Put these 3 things in place to help make your team more productive every week. -------------------- Have a specific topic you'd like us to cover? A guest you'd like to hear? Send your ideas to Whitney on Instagram @thewhitneylee.