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Spill The Ink

Business & Economics Podcasts

Welcome to Spill the Ink, a podcast by Reputation Ink that features law firm growth and visibility experts.

Location:

United States

Description:

Welcome to Spill the Ink, a podcast by Reputation Ink that features law firm growth and visibility experts.

Language:

English


Episodes

Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning

2/26/2024
Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina. She recently guided the 35-year-old firm through a successful rebrand and website redesign and is constantly re-examining Cline’s marketing strategy to meet evolving client needs. In this episode, Jill and host Michelle Calcote King discuss Cline’s marketing strategy through the years, including its 2023 rebrand. They also cover how to encourage architects, designers and other subject-matter experts to contribute to marketing initiatives that showcase the firm’s expertise and culture, such as thought leadership and social media. Here’s a glimpse of what you’ll learn Who Jill Davis is About Cline Design Why Cline decided to do a rebrand and how the marketing team approached the project Which marketing tools are the most impactful to Cline’s strategy and why Why invest in thought leadership and examples of common challenges Tactics for engaging busy subject-matter experts in content creation and marketing initiatives, including thought leadership and social media When to use your internal team to produce video content versus hiring a videographer How to integrate a public relations strategy into your communications plan The benefits of professional organizations like the Society for Marketing Professional Services About our featured guest Jill Davis has over two decades of expertise in marketing, including over 10 years of specializing in the architecture, engineering and construction (AEC) industry. Her journey in this sector began in 2013 with HOK in St. Louis, where she played a pivotal role in securing high-profile projects nationwide thanks to her innovative strategies and collaboration with both regional and senior leaders. As a Principal and Marketing Director at Cline, Jill spearheads marketing initiatives and strategic planning. Her focus is on nurturing growth and exploring new opportunities that promise a bright future for the firm. At Cline, she finds daily inspiration in the creativity and insight of her colleagues, a talented team of marketers, architects, designers and branding professionals. Jill's commitment extends beyond her professional sphere. In St. Louis, she actively participated in the Society for Marketing Professional Services (SMPS), taking on various leadership roles. Her dedication to SMPS continued through her moves to Raleigh and Charlotte, where she serves as the 2024 President-Elect of the Charlotte chapter. Additionally, her alma mater, the University of Missouri-St. Louis, benefited from her contributions as a member of the marketing advisory board, where she mentored students and engaged in the Midwest Digital Marketing Conference (MDMC) scholarship committee. Resources mentioned in this episode Check out Cline Design Associates Follow Cline Design on Facebook, LinkedIn and Instagram Connect with Jill Davis on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

Duration:00:28:47

How law firms are using videos to generate and nurture leads

2/12/2024
You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don’t even need to hire a fancy, high-tech production team. Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michelle Calcote King discuss how to get started, including equipment, where to find regular content ideas, how to set up a shooting location, and the best distribution channels. They cover how law firms can use videos to create touch points with prospects and explain the different strategies behind lead nurturing and lead generation videos. Here’s a glimpse of what you’ll learn Who Philip Fairley is About The Rainmaker Institute and Rainalytics® The types of videos that work (and don’t work) for law firms Different methods to shoot, use and distribute short-form and long-form videos Essential video equipment to get you started How to find content ideas Best practices for scripting, recording and distributing videos About our featured guest Philip Fairley is president and owner of The Rainmaker Institute, the nation’s largest law firm marketing company that focuses exclusively on client generation, lead conversion and data analytics. During his time at Rainmaker, he co-developed Turbine®, the only software platform that automates the intake process, and Rainalytics®, the only tool that automatically measures all law firm data. Philip holds degrees from Northwestern University, Wheaton College and Keller Graduate School, is an NCAA Division I National Debate Champion, and is a recognized expert on intake, lead conversion and innovative video marketing. His and Rainmaker’s expertise have been noted and quoted in the ABA Journal, Entrepreneur, Fortune Small Business, Harvard Management Update, Business Advisor, Chicago Tribune, Crain’s Chicago Business, and Attorney at Law. Prior to owning Rainmaker, he was the founder and CEO of two successful companies that specialized in legal tech, cybersecurity and communications. He is married with three children and enjoys the Arizona lifestyle, mountain biking and coaching youth sports. Rainmaker has helped more than 23,000 attorneys and law firms grow their businesses by learning and implementing its proven marketing and intake strategies. Resources mentioned in this episode Check out The Rainmaker Institute Follow The Rainmaker Institute on YouTube, Facebook, LinkedIn, TikTok and Instagram Connect with Philip Fairley on LinkedIn Say hello to Michelle Calcote King on X and LinkedIn Download The Rainmaker’s YouTube Optimization Guide Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

Duration:00:37:59

Advancing diversity, equity and inclusion opportunities in AEC

1/30/2024
The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13% of the industry’s workforce but only hold 7% of its jobs. Meanwhile, white workers comprise 77% of the workforce and hold over 80% of all AEC jobs. AEC Unites, a nonprofit membership organization, was founded in 2023 to advance DEI in the industry. The organization seeks to be a resource for Black talent to identify career paths and leadership opportunities and to create sustainable opportunities for Black-owned businesses to grow and thrive. In this episode, Michelle Calcote King invites AEC Unites Executive Director Tia Perry to discuss the organization’s mission and ongoing initiatives to help workers and businesses and reflect on the challenges AEC firms face in closing diversity gaps. (Editor’s note: This interview was recorded in November 2023 and published in 2024. When Michelle and Tia say “this year” and “next year,” they’re referring to 2023 and 2024, respectively.) Here’s a glimpse of what you’ll learn Who Tia Perry is About AEC Unites and the organization’s mission AEC Unites’ ongoing initiatives, including for Black talent, Black-owned businesses and student populations DEI issues that are prominent in the AEC industry What resources exist for workers and businesses How diversity gaps can impact a company’s safety culture How to improve hiring, advancement and retention practices Impacts of unconscious bias on hiring and promotion practices, including during succession planning About our featured guest A diversity, equity and inclusion (DEI) leader with over 17 years of association experience, Tia Perry is tasked with bringing the vision for AEC Unites to life by driving equity and inclusion for Black talent and Black-owned businesses in the architecture, engineering and construction community. Tia led DEI initiatives as a director at Associated Builders and Contractors (ABC), providing consultative support and leadership to ABC chapters and member companies. Perry began her association career in 2015 with the Transportation Intermediaries Association. Tia is an enthusiastic mentor, volunteer and training partner in skilled trades education with the D.C. Construction Trades Foundation and is a youth basketball coach. She earned a bachelor’s degree in psychology from Old Dominion University and recently completed the diversity, equity and inclusion certificate program at the University of South Florida. Perry is also a certified unconscious bias trainer through FranklinCovey. Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

Duration:00:18:17

How to run a better law firm business

1/16/2024
Running a business is hard. Now try being a lawyer on top of it all. Having spent 20 years helping law firm owners and senior partners implement strategies that turn their firms into thriving businesses, Gary Mitchell has a treasure trove of knowledge and advice to share about the subject. He and host Michelle Calcote King discuss the many facets of running an effective law firm business, including best practices for efficient management and streamlining operations, leadership excellence, succession planning, and employee engagement and retention. Here’s a glimpse of what you’ll learn Who is Gary Mitchell About OnTrac Coach and its coaching programs Advice for managing partners on how to amplify their impact Why standardized processes and systems are crucial to law firm growth, scaling and profitability Common challenges law firms face with employee engagement and how to overcome them When is the best time to think about succession planning How to successfully transition lateral hires (and mistakes to avoid) Common onboarding mistakes that can decrease legal talent retention About our featured guest Gary is a highly regarded author, business coach and consultant specializing in professional service firms and small businesses. With over 18 years of experience, he helps his clients unlock their full potential and achieve personal, financial and professional freedom. Gary's approach leads his clients to unparalleled success in growth and profitability using proven strategies that encompass business development, HR, leadership, management, marketing, processes, systems, and time and organizational management. He continues to contribute to several business publications and journals and is frequently called upon to guest appear on business podcasts. Gary hosts his own podcast, “The LawBiz™.” He can be reached at gary@ontraccoach.com Resources mentioned in this episode Check out OnTrac Coach Follow OnTrac Coach on Facebook and LinkedIn Connect with Gary Mitchell on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Listen to Michelle answer questions about PR for law firms on The LawBiz™ Podcast Gary’s book recommendation: “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Gary Mitchell: If growth is important, if profitability is important and you do nothing else, do this well. [00:00:07] Announcer: Welcome to "Spill the Ink," a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now let's get started with the show. [00:00:24] Michelle Calcote King: Hey everyone, I'm Michelle Calcote King. I'm your host and I'm also the principal and president of Reputation Ink. We're a public relations and content marketing agency for law firms and other professional services firms. To learn more, go to rep-ink.com. As we all know, running a business isn't easy, much less when you do it alone. And with so many plates to juggle, managing a law firm can leave many law firm leaders stretched very thin. And the industry is evolving so quickly that many law firms find themselves falling behind even as they're...

Duration:00:29:24

Building genuine connections as business developers and marketers

12/13/2023
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every stage of the buyer’s journey. Michelle Hamilton, VP of Business Development at Vessel Architecture, talks about how BD and marketing complement each other and how to make genuine connections that go beyond transactional interactions. She and host Michelle Calcote King discuss industry trends, including artificial intelligence (AI) and LinkedIn videos. Hamilton also opens up about her background as a glass sculptor and her recent ADHD diagnosis. Here’s a glimpse of what you’ll learn Who Michelle Hamilton is About Vessel Architecture and the architecture firm’s work Trends in business development and marketing How business development and marketing intersect and complement each other Tips for meeting and connecting with architecture, engineering and construction (AEC) professionals How to use social media to deepen business relationships and create talking points How Hamilton balances her glass sculpting passion and her work at Vessel Architecture How Hamilton navigates ADHD in the workplace as a C-Suite professional About our featured guest Michelle Hamilton is Vice President of Business Development at Vessel Architecture, a commercial firm renowned for crafting spaces where people flourish. Michelle's dedication to connecting people, places and ideas through creative, collaborative solutions has been a driving force throughout her 29-year career. As a leader in business development, she expertly manages strategic deployment and national relationships for senior living, multifamily, church and corporate sectors. Her skill set includes strategic planning, marketing, contract negotiations and account growth, all in pursuit of her mission to create architecture that deeply enhances the bond between spaces and its users. Beyond her professional accomplishments, Michelle is an active contributor to her community. She serves as a local board director for CREW St. Louis, an international commercial real estate organization. Michelle's commitment to empowering the next generation of professionals is also evident in her mentorship of young women embarking on careers in commercial real estate through service as the board liaison to the Young Professionals Committee and Lindenwood University Women's Leadership Board. In her downtime, Michelle channels her creative spirit as a glass sculptor. Her works are featured in books, museums, and private and public collections nationwide. See them on her website, Zaximo Studios. An energetic mother and wife, Michelle balances her artistic pursuits with her passion for health, including pilates, vegetable gardening, an appreciation of bourbon, and the practice of transcendental meditation. Reach out to her at mhamilton@vesselarchitecture.com. Resources mentioned in this episode Check out Vessel Architecture Follow Vessel Architecture on Twitter, Facebook, LinkedIn and Instagram Connect with Michelle Hamilton on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

Duration:00:23:18

AI for law firms: The good, the bad and the future

11/30/2023
Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are especially cautious due to lingering questions about the legal implications of using AI, particularly related to confidentiality and privacy concerns. Meanwhile, many professionals are exploring how AI might enhance their expertise and simplify workloads. Jessica Aries is one of them. Jessica is a seasoned legal marketer and founder of By Aries, a digital marketing agency specializing in the legal sector. She frequently talks about how law firms can use AI tools to enhance their operations, sharing her insight on social media and at various conferences. In this episode of “Spill the Ink,” Michelle Calcote King invites Jessica to reflect on the evolution of AI tools for legal marketers. They discuss the risks and best practices professionals should keep in mind when using them. They also talk about their favorite AI tools and analyze how AI is changing before our eyes. Here’s a glimpse of what you’ll learn Who is Jessica Aries and what is By Aries The evolution of AI tools, particularly for law firms How your firm can strategically leverage AI to improve workflows The risks and drawbacks of using AI as a legal professional Best practices for AI writing prompts Why smart legal marketers make the AI to ask them questions The implications surrounding watermarked AI content A shortlist of Michelle and Jessica’s favorite AI tools About our featured guest Jessica Aries, J.D., LL.M., is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice. A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities and transform their approach to marketing in an easy and approachable way. Resources mentioned in this episode Check out By Aries Follow By Aries on Facebook, LinkedIn, Instagram and YouTube Connect with Jessica Aries on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Jessica Aries: AI is gonna amplify the type of marketer you are, going to amplify the type of lawyer you are. So if you're one who's going to cut corners, it's going to really exacerbate that. But if you're someone who's really going to push the tool and challenge the tool, it's going to amplify that, too, and make you a better marketer. [00:00:21]: Welcome to "Spill the Ink," a podcast by Reputation Ink where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now, let's get started with the show. [00:00:38] Michelle Calcote King: Hey everyone. I'm Michelle Calcote King. I'm your host and I'm also the principal and president of Reputation Ink. We're a public relations and content marketing agency for law firms and other professional services firms. To learn more, go to rep-ink.com. As everyone knows, artificial intelligence has been the topic of conversation in 2023. We're all sort of...

Duration:00:23:03

How AEC firms can use employee phone videos to fuel connection and engagement

11/15/2023
Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t need expensive equipment or large production crews to create high-quality videos. Field professionals can now use their phones to capture on-site perspectives, resulting in authentic and engaging behind-the-scenes content. Jessica Whitlock, a studio leader at RS&H, was one of the trailblazers in her firm’s video initiative. She shares her experience launching the initiative in this episode of “Spill the Ink.” Michelle Calcote King interviews her about the role of employee-generated videos in supporting RS&H's brand and marketing efforts. They discuss how to get started, offer tips for shooting and editing great videos, and explore how to get buy-in from employees and clients. They also touch on must-have equipment and ways marketers can enhance collaboration with field professionals. Here’s a glimpse of what you’ll learn Who is Jessica Whitlock and what is RS&H Why RS&H started creating videos for social media How they earned buy-in and rallied support from employees and clients to shoot on-site videos How to get busy field professionals to participate and contribute content How to train employees to shoot high-quality videos on-site What equipment and apps are needed to shoot and produce videos How employee videos contribute to building RS&H’s company culture and brand Tips for enhancing collaboration between marketing and field professionals About our featured guest Jessica Whitlock, NCIDQ, CHID, IIDA, is a Healthcare Studio Leader at RS&H with over 11 years of experience in healthcare interior design, architecture and project management. She is a seasoned design professional with a bachelor’s degree in interior design. Jessica is NCIDQ Certified and holds a Florida Registration in Interior Design. She is also AAHID certified and a member of the International Interior Design Association, Women in Healthcare and Association of Medical Facility Professionals. Jessica’s experience ranges from acute care, outpatient care, behavioral healthcare, women’s specialty care and oncology care. Resources mentioned in this episode Check out RS&H Follow RS&H on Facebook, LinkedIn and Instagram Connect with Jessica Whitlock on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Check out the videos mentioned in the episode: “A Day in the Life” and “Live On-Site with RS&H” Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Jessica Whitlock: We are a society that's looking for quick information and digesting it quickly. So how do we get them to stop scrolling? And it's really those 'Wow' moments in a very quick and digestive way, but also authentic. I really believe that the next chapter of marketing is showing things in a very authentic way. [00:00:20]: Welcome to "Spill the Ink," a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now, let's get started with the show. [00:00:37] Michelle Calcote King: Hi, everyone. I'm Michelle Calcote King. I'm your host, and I'm the principal and president of Reputation Ink. We're...

Duration:00:18:13

Architecture marketer spotlight: Building client experience into a firm’s brand

10/30/2023
Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the firm’s architects design. Their success truly cemented as the firm focused on building a client-first brand, which Jennifer refers to as GBBN’s “You, not us” approach. It captures GBBN’s unwavering commitment to prioritize the client experience and foster lasting connections with the built environment, clients, project partners and each other. Michelle Calcote King invites Jennifer to share insights into GBBN’s marketing approach and the trends shaping its future. In this episode of “Spill the Ink,” they underscore the significance of an authentic brand identity and personable writing. Michelle and Jennifer also explore how GBBN integrates video, public relations and email marketing into its overall strategy. Here’s a glimpse of what you’ll learn Who is Jennifer Sebranek and what is GBBN Architects GBBN’s “You, not us” approach How GBBN’s brand has transformed over the years How GBBN uses social media to give audiences a “peek behind the curtain” The role of video in architecture marketing The benefits of public relations for an architecture firm How GBBN leverages email marketing to stay top of mind with prospective and current clients Why architecture marketers should invest in elevating the client experience How to get the most out of professional associations like the Society for Marketing Professional Services (SMPS) About our featured guest Jennifer oversees GBBN’s award-winning marketing department and directs communications and public relations initiatives across all markets and offices. She’s a flexible and patient consensus-builder who works with her team, firm leadership and a growing workforce in the United States and China to ensure that GBBN’s diverse, creative voices share an authentic and cohesive brand message. Her ability to listen, empathize and consider multiple points of view is informed by all the places she’s called home—from her rural roots in North Carolina to time spent living in Chicago, England and Cincinnati. Jennifer is a past president of the Greater Cincinnati chapter of the Society for Marketing Professional Services, where she has also been recognized as “Marketer of the Year.” She was named a 2023 Cincinnati Business Courier's “Women Who Mean Business,” and she is frequently invited to present her marketing insights at conferences, including the SMPS Pinnacle Experience and the Cincinnati Public Relations Society of America Media Day Conference. Resources mentioned in this episode Check out GBBN Architects Follow GBBN on Facebook, LinkedIn and Instagram Connect with Jennifer Sebranek on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Check out The Reel GBBN Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Jennifer Sebranek: We have had a time period where firms were so busy, backlog was at the highest it's ever been, we also had the COVID pandemic where people weren't able to meet face-to-face. So you've got busyness and you don't have that one-on-one time. And I think in that time period, it was really hard to connect with your clients and to build these relationships that...

Duration:00:22:09

Architecture marketer spotlight: Knowledge management and marketing in harmony

10/17/2023
Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm’s marketing department. LS3P, an architecture, interiors and planning firm, has honed these processes over the years to drive its success, elevate its marketing efforts and provide greater value to its clients. In this episode of “Spill the Ink,” Michelle Calcote King interviews Katie Robinson, LS3P’s chief marketing officer and a principal in the firm. They discuss the firm’s marketing evolution, including how Katie helped refine LS3P’s knowledge management efforts and the positive effect it had on the firm’s departments. They delve into conversations about how to engage subject-matter experts in marketing efforts as well as podcasting, social media, career development and artificial intelligence. Here’s a glimpse of what you’ll learn Who is Katie Robinson and what is LS3P How to engage busy architecture professionals in marketing efforts How LS3P captures and leverages employee knowledge Why LS3P centralized its data and information in a custom dashboard and how it streamlines communication across the organization How architecture marketing is evolving The role of social media and technology in today’s marketing landscape The importance of career advancement opportunities for marketing professionals What is LS3P’s approach to artificial intelligence About our featured guest Katie Robinson joined LS3P, an architecture, interiors and planning firm with offices throughout the Southeast, in 2004. She serves as a principal and the firm’s chief marketing officer, playing a pivotal role in driving the firm's practice and business processes. With a keen focus on supporting the firm's vision, Katie works closely with the Executive Committee to ensure comprehensive support across marketing, knowledge management and strategy. With her extensive expertise in marketing and communications, Katie has spearheaded a transformative journey at LS3P, turning the marketing department into a dynamic creative agency. Under her guidance, the team has excelled in managing both internal and external communications while offering responsive and proactive marketing and creative services. Katie's strategic leadership has been instrumental in the successful creation and implementation of innovative marketing collateral and brand management strategies, with a specific focus on fostering brand trust. Beyond her contributions to marketing, Katie assumes a vital role within LS3P's business team. Her responsibilities extend to leading the knowledge management efforts within the firm, collaborating closely with the practice team members to prioritize data collection on all projects. Notably, she was instrumental in the establishment of LS3P's pioneering Data Manager Program in 2013, which has solidified her position as a leader in the architecture, engineering and construction (AEC) industry. Katie's acute understanding of the profound connection between knowledge and creativity enables her to bridge the gap between data-driven insights and exceptional design. Resources mentioned in this episode Check out LS3P Follow LS3P on Facebook, LinkedIn and Instagram Connect with Katie Robinson on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Check out LS3P’s “Human Scale” podcast Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing,...

Duration:00:27:00

Architecture marketer spotlight: The warp speed evolution of AEC marketing with Jennifer Haferbecker

10/4/2023
The marketing industry is evolving at warp speed, as Jennifer Haferbecker tells Michelle Calcote King in this episode of “Spill the Ink.” Role specialization, branding, research and technology are increasingly important players in an architecture firm’s strategy. Keeping pace in this constantly changing landscape means being more intentional with both strategy and professional development. As chief marketing officer, Jennifer Haferbecker oversees the marketing and communications department at HGA, a national interdisciplinary design firm. In our new series featuring architecture marketers, Jennifer and Michelle reflect on the trends influencing the industry and how HGA maintains their strategy-focused, people-first approach. They cover a wide range of topics, including managing a national team as well as leveraging analytics, brand ambassadors and professional development initiatives to improve the client experience. Here’s a glimpse of what you’ll learn Who is Jennifer Haferbecker and what is HGA Architects and Engineers How marketing is changing in the architecture industry The growing importance of role specialization How a strong brand impacts client experience Why HGA established a marketing technology department How to leverage research to improve marketing initiatives Why KPQs are as important as KPIs in a marketing strategy How to manage a large national marketing and communications team How brand ambassadors play a key role in HGA’s strategy What professional development and career resources Jennifer recommends About our featured guest As chief marketing officer at HGA, Jennifer Haferbecker is a member of the executive team, a board advisor, executive sponsor of the Planning Committee, and a member of numerous Steering Committees with the firm — all in service of achieving the vision for HGA’s future success and the success of its people. Jennifer collaborates with firmwide leaders to develop, implement and align HGA’s strategic planning process. With more than 20 years of marketing experience, she is responsible for directing market research and strategies, including research into growth initiatives, mergers and acquisitions. Jennifer manages the Marketing/Communications department and maintains a strong partnership with Business Development to improve marketing ROI by winning work with clients who value HGA’s expertise and want to collaboratively design an enduring, positive impact. She is currently helping to update and reinstate HGA’s internal Enterprise Leadership Program to advance future leaders within the firm. Resources mentioned in this episode Check out HGA Follow HGA on Twitter, Facebook, LinkedIn and Instagram Connect with Jennifer Haferbecker on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Jennifer Haferbecker: The design industry is changing. To be open to learning, to be willing to be uncomfortable as you apply that learning, I think is extremely powerful. [00:00:15]: Welcome to "Spill the Ink," a podcast by Reputation Ink where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now, let's get started with the...

Duration:00:26:36

Insights on scaling and selling multi-million dollar professional services firms

9/20/2023
Some say that running a business is an art, not a science. But professional services firm owners should have a documented strategy for growing and scaling their business to one day (fingers-crossed) sell their company for millions of dollars. In 2017, Greg Alexander sold his consulting firm for $162 million. Now he’s on a mission to help other business owners achieve similar success. In this episode of “Spill the Ink,” Michelle invites Greg to share lessons from his multi-million-dollar success story. They discuss the three stages of a firm’s life cycle — growth, scale and exit — as well as what owners should do at each stage to have a lasting impact on their firm’s value. Greg also emphasizes the importance of expanded service offerings, succession planning and good brand reputation as part of a firm’s long-term strategy. Here’s a glimpse of what you’ll learn Who is Greg Alexander and what is Collective 54 How Greg sold his boutique professional services firm for $162 million Do’s and don’ts for growing, scaling and selling your business Why you need to start succession planning early What the founder bottleneck is and how to overcome it Signs it’s time to sell your firm The ideal exit strategy for professional services firms How brand reputation could impact your ability to sell About our featured guest Greg Alexander is the founder of Collective 54, the first mastermind community dedicated exclusively to thriving professional services firms with big aspirations. Collective 54 helps members make more money, work less and get to an exit bigger and faster. Members get access to a network of peers, proprietary content and benchmarking data, coaching, events and software, all custom-built to serve the unique needs of boutique professional services firms. After selling his own professional services firm, the consulting firm SBI, for $162 million, Greg founded Collective 54, and authored the best- selling book “The Boutique: How to Start, Scale, and Sell a Professional Services Firm.” He is also the host of the popular podcast “The Pro Serv Podcast.” Through his expertise and guidance, Greg helps members of Collective 54 grow, scale and exit their firms. Resources mentioned in this episode Check out Collective 54 Follow Collective 54 on Twitter, Facebook and LinkedIn Connect with Greg Alexander on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Buy Greg’s book: “The Boutique: How To Start, Scale, And Sell A Professional Services Firm” Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Greg Alexander: When the business is completely dependent on a founder, that's actually not a firm, that's a practice. A firm is a real asset, and the value of the firm goes way beyond the value of the founder. [music] [00:00:16]: Welcome to “Spill the Ink,” a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now let's get started with the show. [music] [00:00:33] Michelle Calcote King: Hey everyone, and welcome to "Spill the Ink." I'm Michelle Calco King. I'm the podcast host and I'm also the principal and president of Reputation Ink. We're a public relations and content...

Duration:00:26:05

The value of market research for architecture, engineering and construction firms

8/17/2023
What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. How do you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? Michelle invites Sarah Kinard to weigh in on the conversation in this episode of “Spill the Ink.” Sarah is the owner of The Flamingo Project, a market research and strategy consultancy for AEC firms. They discuss how firms can use market research to their advantage, common pitfalls to avoid, considerations before kickstarting a research project, and more. Here’s a glimpse of what you’ll learn Who is Sarah Kinard and what is The Flamingo Project What market research is and how to get started Why AEC firms commonly engage market research firms How market research supports growth strategies and decision-making How market research information supports content development How to tell the difference between “good” and “bad” information What to know before engaging a market research firm About our featured guest Sarah Kinard is a strategic visionary with over 20 years of experience in professional services firm strategy, marketing and implementation. She is known as a change agent and is frequently hired by firms to create a strategy rooted in research, business practice and scale, resulting in their unique growth plan. Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a higher education practice that went global, to a global interior architecture firm focused on hospitality. Her experience and understanding of differing markets, project types and growth strategies bring thoughtful, tailored research to her clients. She is constantly curious and able to weave together market data and trends in insightful and actionable ways. Sarah's curiosity, fail-forward/fail-fast approach and desire to have fun in everything she does are the hallmarks of how she “does it differently.” Sarah serves the AEC industry as a Trustee for the SMPS Foundation, as past president for the SMPS North Texas Chapter, and recently received the Hall of Fame award from SMPS North Texas. She partners with many business consulting agencies in the industry, including Zweig Group, Go Strategies and Elevate Marketing Advisors. Resources mentioned in this episode Check out The Flamingo Project Follow The Flamingo Project on LinkedIn Connect with Sarah Kinard on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Sarah Kinard: I tell people that information is your compass. That's what market research gives you, information to make decisions. [music] [00:00:11]: Welcome to “Spill the Ink,” a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now let's get started with the show. [music] [00:00:28] Michelle Calcote King: Hey everyone, I'm...

Duration:00:24:00

Virtual communication for legal professionals

8/3/2023
Virtual meetings and remote work are the new norm of the professional landscape — yes, even for law firms. As the industry evolves, so should our communication skills. Michelle invites Marsha Redmon, a legal communications and business development consultant, to share advice on how legal professionals can improve their engagement when presenting and pitching to remote and hybrid audiences. They discuss best practices for communicating in different scenarios, common mistakes lawyers make, how to project confidence and credibility, and more. Here’s a glimpse of what you’ll learn Who is Marsha Redmon and what is Marsha Redmon Communications The challenges lawyers face with virtual communication How to engage audiences in remote and hybrid settings Common mistakes attorneys make when setting up their video Advice for setting up your remote video to enhance credibility What technology and equipment are worth investing in How to train and mentor employees remotely Best practices for holding difficult conversations virtually Best practices for presenting to C-suite executives Projecting confidence and authority as a woman About our featured guest Elite law firms and lawyers have gone to Marsha Redmon for 20+ years to learn how to have a more powerful presence when they speak. During COVID, she became the go-to expert teaching professionals worldwide how to fix their virtual presence so they can speak with confidence and engage powerfully — to win clients, have impact and own their niche. Marsha is a former practicing attorney and award-winning TV journalist. The through-line in her varied career is, “There must be a better, faster way to do this.” Her workshops teach lawyers and executives the speaking skills and a fast messaging process they need for effective thought leadership in every scenario: speeches, panels, pitches, media interviews, client summits. Marsha practiced law at Gibson, Dunn & Crutcher and was an award-winning consumer and investigative television reporter in major markets. She also taught business communications to MBA students at the University of Maryland. Resources mentioned in this episode Check out Marsha Redmon Communications Follow Marsha Redmon Communications on LinkedIn and Twitter Connect with Marsha Redmon on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Download Marsha’s “5 Steps to Being a Powerful Virtual Presenter” checklist Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Marsha Redmon: Lawyers often aren't aware of their audience, and so they tend to talk over the heads of people when they're in person, and virtually, it's a lot easier to lose your audience. If you're not concise, if you're not focused, if you don't have energy, if you're not making eye contact, all of those things make it much easier for you to lose the attention and really lose the ability to connect virtually. [music] [00:00:27]: Welcome to “Spill the Ink,” a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering, and construction firms. Now, let's get started with the show. [music] [00:00:44] Michelle Calcote King: Hi, everyone. I'm Michelle Calcote King. I'm your host, and...

Duration:00:26:16

Branding your architecture, engineering and construction firm

7/20/2023
What does your brand say about your architecture, engineering or construction firm? Does it accurately reflect who you are today or is it still rooted in your early days of establishment? How a potential client perceives your AEC firm holds significant sway over their decision-making process. If your brand seems outdated or inconsistent, it could be the decisive factor that sends new business into a competitor’s arms. Michelle invites Mark Wierda, co-founder and president of Cultivate Brands, to talk through everything AEC firms need to know about building a strong brand that resonates with prospective clients. They discuss why brands evolve, how to execute a rebranding campaign, common mistakes made by AEC firms, and how branding impacts PR and marketing strategies. Here’s a glimpse of what you’ll learn Who is Mark Wierda and what is Cultivate Brands What is a brand and what it means to have a strong brand How brands evolve over time How to execute a rebranding campaign Advice for building a brand that resonates with prospective clients and employees Common mistakes AEC companies make with their branding How branding impacts the effectiveness of your public relations strategy About our featured guest Mark co-founded Cultivate in 2005 and serves as the agency’s president. With a background in photography, marketing and technology, he is often found on video and photoshoots and in the trenches with the web and apps teams. He’s proud to have a team with a knack for building strong brands — and bringing those brand stories to life to help clients overcome challenges and move the needle. Resources mentioned in this episode Check out Cultivate Brands Follow Cultivate on Twitter, Facebook, LinkedIn and Instagram Connect with Mark Wierda on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Mark Wierda: I've seen construction companies will tend to throw a lot of energy at going through a rebrand process, but then have this tendency of saying, "We're done here. We don't have to do it anymore. We did that," and then kind of move on. So it's always trying to encourage that group to stick with it because it's not a one-and-done process. [music] [00:00:21]: Welcome to “Spill the Ink,” a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now, let's get started with the show. Hey, everyone. Welcome to “Spill The Ink.” I'm Michelle Calcote King. I'm your podcast host, and I'm also the principal and president of Reputation Ink. We're a public relations and content marketing agency for architecture, engineering and construction firms, and other professional services firms. To learn more, go to rep-ink.com. Today we're talking about branding in the AEC industry, and it's not a term a lot of architecture, engineering and construction companies have a lot of familiarity with, but it can be quite complex and impactful. It balances lots of visuals, the needs to speak to diverse client base and you've got to effectively communicate your team's technical knowledge and expertise. What do construction firms need to know to build a brand...

Duration:00:28:29

Shifting mindsets: Scaling your law firm business as a female owner with Davina Frederick

6/22/2023
Women face unique challenges in the workplace, particularly in male-dominated industries like law. For female law firm owners, these challenges can inadvertently impact their efforts to efficiently scale their business, leaving highly capable attorneys to grow their firms at a slower pace than their male counterparts. In this episode of “Spill the Ink,” host Michelle Calcote King invites Davina Frederick to weigh in on the conversation and share how she’s helped lawyers grow their firms. Davina is the owner of Wealthy Woman Lawyer, a strategic growth planning and coaching company that helps women law firm owners turn their businesses into million-dollar enterprises. Davina shares personal anecdotes and insights into overcoming these challenges and empowering female law firm owners to achieve accelerated growth. Here’s a glimpse of what you’ll learn Who is Davina Frederick and what is Wealthy Woman Lawyer The unique challenges faced by women-led law firms How to scale your solo law firm in a million-dollar enterprise Shifting your business mindset to that of a CEO-level thinker Key components of marketing for scale Why a systems-driven business model is ideal for law firms Resources mentioned in this episode Check out Wealthy Woman Lawyer Follow Wealthy Woman Lawyer on Twitter, Facebook, LinkedIn and Instagram Connect with Davina Frederick on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Check out Davina’s books: “The Wealthy Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age: 10 Bold Actions to Take Now to Attract Your Ideal Clients with Total Ease” “The Wealthy Woman Lawyer’s Guide to Building a Systems-Driven Law Firm Business: 7 Essential Systems You Need to Take Back Your Time, Avoid Burnout, and Create Lasting Wealth” Listen to the Wealthy Woman Lawyer® podcast About our featured guest Davina Frederick is a Florida-licensed attorney, law firm growth strategist, and business coach for women law firm owners. She is the founder and CEO of Wealthy Woman Lawyer®, a strategic growth planning and coaching company that helps women law firm owners scale their law firm businesses to and through $1 million. She’s also the founder of the Wealthy Woman Lawyer® League, a community and program designed to support women law firm owners who want to scale from solo to CEO of a thriving law firm business. Davina is the host of the Wealthy Woman Lawyer® podcast, a top podcast for women in law in the U.S., and a two-time author of books on law firm management and marketing. Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.

Duration:00:29:24

Ditching the billable-hour model with the ADVOS Pro P3 Method

6/1/2023
What if there was a way for lawyers to ditch the billable-hour model without sacrificing value or profits? ADVOS Pro is teaching law firms to do exactly that with its P3 Method. The P3 Method enables firms to transition to a “deliverables-based” format where the firm’s expertise and results — as opposed to six-minute increments — act as the measure of its worth. The model is designed to reward efficiency, streamline processes and prevent attorney burnout. In this episode of “Spill the Ink,” Michelle Calcote King invites ADVOS Pro Co-Founder Whitney Harper to share how the experience she and her co-founder Gwen Griggs had as attorneys and business people shaped the creation of the P3 Method. They also discuss ADVOS legal's success using this model over nearly a decade of law practice, and how other firms can do the same. Here’s a glimpse of what you’ll learn What is ADVOS Pro and the P3 Method What is involved in the four-module course on applying the P3 Method How points for the deliverables-based model are calculated How law firms can break up with the billable model while growing profit margins The importance of learning how to pitch your legal services How the solution enables firms to invest in tech and automate tedious processes About our featured guest Whitney Harper is a seasoned legal professional known for delivering high-value service to her clients through her unique understanding of the intersection of law, operations, sales and strategy. She is the co-founder of ADVOS Pro, a business that helps law firms break up with the billable hour method and begin measuring their worth in expertise and results. Her practice, ADVOS legal, uses the ADVOS Pro P3 Method to provide a range of legal services to high-growth companies, including strategic legal counsel, corporate governance, mergers and acquisitions and commercial contracts. Resources mentioned in this episode Check out ADVOS Pro and ADVOS legal Follow ADVOS Pro on Facebook, LinkedIn and Instagram Connect with Whitney Harper on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.

Duration:00:36:57

Reducing stigma and promoting wellness in the legal industry with Cynthia Voth

5/18/2023
To advance and excel in the extremely competitive legal field, attorneys and legal professionals are pressured to work long hours, handle substantial workloads and exhibit a high degree of professionalism when dealing with complex issues. Although their role is undeniably vital, the industry is facing growing criticism for the negative impact its demanding work environment can have on the wellness and mental health of those working in it. The Legal Marketing Association’s Well-being Committee was created to advocate for healthy work environments, reduce mental health stigma and provide resources to increase well-being and support the success of legal marketing professionals. Cynthia Voth, who currently serves as the LMA West Region president and formerly served as the President of the LMA International Board of Directors, was a key player in launching the committee. In this episode of “Spill the Ink,” host Michelle Calcote King interviews Cynthia, discussing why the committee was founded and how it helps industry professionals. They also talk about the different ways Cynthia’s law firm is making resources available to its employees and why normalizing conversations about mental health is critical to the industry’s survival. Here’s a glimpse of what you’ll learn How the Legal Marketing Association's Well-being Committee is driving change and promoting wellness The legal industry's mental health stigmas and strategies for law firms to overcome them How Miller Nash LLP is making wellness resources available to its attorneys and professionals Advice for cultivating a culture of wellness in law firms About our featured guest Cynthia Voth is an experienced legal marketer and law firm administrator with a passion for collaborating with and coaching attorneys on business development and delivering excellent client service. She is the Chief Client Officer at Miller Nash LLP. Dedicated to the advancement of the legal profession, Cynthia serves as the 2023 Legal Marketing Association West Region president, previously served as the 2019 president of the LMA International Board of Directors and has been part of numerous committees, including as a founding member of the LMA Well-being Committee. Resources mentioned in this episode Check out Miller Nash LLP Follow Miller Nash LLP on Twitter, Facebook and LinkedIn Connect with Cynthia Voth on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Learn more and find resources from the LMA Well-being Resource Center Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Cynthia Voth: I think there's been this long-standing feeling that to talk about your mental well-being is a weakness. It's not. It's a strength. [music] [00:00:11]: Welcome to “Spill the Ink,” a podcast by Reputation Ink where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now, let's get started with the show. [music] [00:00:28] Michelle Calcote King: Hey, everyone, and welcome to “Spill the Ink.” I'm Michelle Calcote King, I'm your host, and I'm also the principal and president of Reputation Ink. We're a public relations and content marketing agency for law firms and other professional services...

Duration:00:25:02

Building resilience and wellness in law firms with Renee Branson

5/5/2023
Legal professionals operate in incredibly demanding and high-pressure work environments that lead many lawyers to struggle with severe stress, burnout and mental health issues such as depression, anxiety and substance abuse. Research into attorney mental health often reveals grim realities. For example, a recent study sponsored by the California Lawyers Association and the D.C. Bar found lawyers contemplate suicide at an “exceedingly high rate,” with 8.5% of lawyers surveyed reporting suicidal thoughts, compared to 4.2% of the U.S. population age 18 and over. Conversations about lawyer wellness and resilience are becoming more commonplace and a growing number of firms are implementing well-being programs and strategies to help their staff navigate the stressors of the industry. This episode of “Spill the Ink” is a must-listen for legal professionals who are looking for tactics to build resilience into their work lives. Host Michelle Calcote King invites Renee Branson, founder of RB Consulting and co-chair of the Legal Marketing Association’s Well-being Committee, to discuss the industry’s barriers to wellness and share her advice on how firms can support their employees in becoming more resilient. Here’s a glimpse of what you’ll learn Barriers and stigmas affecting mental health and personal well-being in the legal industry How the industry’s attitude towards mental health has shifted over time How law firms can incorporate resilience and well-being strategies The six domains of resilience and why they matter Tactics for managing stress and burnout as an attorney About our featured guest Renee Branson founded RB Consulting with a vision of bringing the power of resiliency into the workplace to help people cultivate mental well-being and help organizations maintain high-performing teams. At RB Consulting, Renee works with lawyers, legal marketers, business professionals, non-profit leaders and others to equip them with immediately usable tools to increase resiliency, well-being and optimism in the workplace. She’s a Certified Resilience Coach with a master's in counseling psychology and over 20 years of experience as a mental health professional, educator and non-profit executive. Renee serves as co-chair on the Legal Marketing Association’s Well-being Committee and is a member of the American Bar Association’s Attorney Well-Being Committee. She also serves as the Executive Director of the Sexual Assult Resource Agency, a non-profit agency working to eliminate sexual violence and its impacts through education, advocacy and support services in Charlottesville, VA, and surrounding counties. Resources mentioned in this episode Check out RB Consulting Follow RB Consulting on Twitter and Facebook Connect with Renee Branson on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Renee Branson: He said, "Hey, I saw that you're a trained therapist," and I said, "That's right," and he said, "I just have to let you know that this profession is killing us." [music] [00:00:11]: Welcome to “Spill the Ink,” a podcast by Reputation Ink where we feature experts in growth and brand visibility for law firms and architecture,...

Duration:00:28:52

Niching and podcasting: Tools for attracting new legal clients

5/5/2023
When faced with a complex legal challenge, businesses search for law firms that can provide specialized solutions to their problems. By branding your law firm as a “jack of all trades,” you risk having potential clients lump your sophisticated law practice with other competitors. What does that mean? You’ve just lost new business because you didn’t stand out. Casting a wide net can help expand your target audience, but it can also prevent you from being memorable in an extremely competitive market. Niching is a way to demonstrate to prospective clients that your team is uniquely qualified to represent them. In this episode of Spill the Ink, Michelle Calcote King sits down with Robert Ingalls, the Founder of LawPods, to discuss the value of being niche-focused and how podcasting can be used to a firm’s advantage. They discuss the process and strategy behind an excellent legal podcast, the value-add podcasting provides firms, and why defining and owning a niche area is a key to success — in both the legal business and podcasting world. Also, hear about how Robert took his years of experience as a litigation attorney and combined it with a passion for podcasting to start the company Lawpods. Here’s a glimpse of what you’ll learn What is the value of starting a legal podcast?How does podcasting work?How does niching help law firms differentiate themselves from their competitors?How can firms define a niche and use it to boost a podcast? About our featured guest Robert Ingalls is a recovering attorney, professional speaker and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue. Robert’s path to podcast producer for the Am Law 100 was anything but direct. For years, he battled anxiety from the pressure, long hours and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business or marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life. As a speaker, Robot frequently speaks on topics including positioning your law firm podcast for success, prioritizing mental health, entrepreneurship and law office technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, skateboarding and snowboarding. Resources mentioned in this episode Check outLawPodsFollow Lawpods onTwitter,Facebook,LinkedInandInstagramConnect with Robert Ingalls onLinkedInSay hello to Michelle Calcote King onTwitterandLinkedInRead “Built to Sell: Creating a Business That Can Thrive Without You” Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript Robert Ingalls [00:00] For most lawyers, you’re sitting down and your job is to help someone else understand the answer to their question and make them feel better. Make them say, “I’ve been here. We’ve...

Duration:00:37:06

Using legal tech to improve marketing and operations with Daniel Steinberg

4/6/2023
The legal industry isn’t known for being the most progressive when it comes to adopting new technology. Yet, (slowly but surely) lawyers are realizing that wielding the right legal tech can lead to improved productivity and client satisfaction. In this episode of “Spill the Ink,” Michelle Calcote King interviews Daniel Steinberg, the co-founder and CEO of Lawbrokr, about how to best leverage technology in the legal space. They cover a wide range of topics, including the state of the legal tech industry, ChatGPT and emerging technologies. They also discuss how Lawbrokr’s platform enhances marketing departments and why firms should integrate tools that help pre-qualify prospective clients. Here’s a glimpse of what you’ll learn The creation of Lawbrokr and how the platform works Why investing in technology enhances marketing initiatives and business operations What the state and future of the legal tech industry looks like How technology can be leveraged to make lawyers better at their jobs About our featured guest Daniel Steinberg is the co-founder and CEO of Lawbrokr™, a pre-qualification platform that helps lawyers humanize the ways clients interact with their law firm. In his role, he leverages his background in professional services (ex-EY), marketing technology (ex-Influitive) and legal technology (ex-Clio). Lawbrokr is a sales and marketing platform for law firms. Focused on building software to support how law firms pre-qualify leads, Lawbrokr augments a law firm’s online presence and captures more data through frictionless workflows that guide the consumer through the legal services of the law firm. Resources mentioned in this episode Check out Lawbrokr Follow Lawbrokr on Twitter, LinkedIn and Instagram Connect with Daniel Steinberg on LinkedIn Say hello to Michelle Calcote King on Twitter and LinkedIn Sponsor for this episode This episode is brought to you by Reputation Ink. Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more. To learn more visit www.rep-ink.com or email them at info@rep-ink.com today. Transcript [00:00:00] Daniel Steinberg: It's important to make yourself more operationally efficient, especially in these tight times. You don't want to look at what that technology did for you for that 30 days. You want to say, what did that technology, or what can that technology do for us on an annualized basis? I think that's really important. [00:00:17]: Welcome to “Spill The Ink,” a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering, and construction firms. Now, let's get started with the show. [music] [00:00:35] Michelle Calcote King: Hey, everyone! I'm Michelle Calcote King. I'm your host and the principal and president of Reputation Ink. We're a public relations and content marketing agency for law firms and other professional services firms. To learn more, go to www.rep-ink.com. With new technology like ChatGPT making its way into the market, it's no surprise there's a lot of buzz about the implications artificial intelligence might have on fields like marketing. But this isn't the first invention to give people a “the robots are taking over” vibe. In reality, these tools are designed to enhance our skills and capabilities, not to replace them. Plus they can be very profitable. In the legal world, learning to maximize technology means law firms can get the most...

Duration:00:28:39