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Stack the Odds

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Location:

United States

Twitter:

@stacked_ads

Language:

English

Contact:

+1 (208) 228-5455


Episodes

STO 18: Between 2 Ad Guys with John Belcher

4/16/2018
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listen as we dive down and deep with John Belcher. We talk about all the deep topics with YouTube, Facebook, and multichannel scaling. John Belcher was a former Google employee who was tired of the system and went out to create better success for his clients using paid ads. Fast forward today, and he's now a partner with Adskills.com with Justin Brooke. Happy listening.

Duration:00:37:07

STO 17: How running multiple FB ad accounts will destroy your business

2/12/2018
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Promise us you won't run multiple pixels for one ad account on your website. We break down this process and why this is a terrible idea.

Duration:00:26:37

STO 16: 3 reasons your Adwords Ads Suck

2/12/2018
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Are you making these mistakes in your AdWords account?

Duration:00:24:35

STO 15: 3 reasons your Facebook ads suck

10/23/2017
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3 reasons your Facebook ads suck. We break down a few ideas around getting married before dating, images make or break the show, and getting contextually congruent.

Duration:00:21:09

STO 14: Marketing cannot save a bad product

10/23/2017
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We talk about how marketing cannot and will not save or make your crappy products fly. There are a few cool stories we talk about where someone thought they could save crappy products.... yep.

Duration:00:33:38

STO 11: M.I.A

10/11/2017
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Duration:00:10:56

STO 08: 50% Science & 50% Magic

7/24/2017
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The reality is that online advertising takes science, magic, and some guessing. Did he say guessing? Yep, there is some of that. In this episode we touch on: How does science happen?How does Magic happen?Adhoc vs. strategized campaigns.Be flexible and do stuff in the moment

Duration:00:23:34

STO 07: Optimizing Ads Based On Emotion is a Sure Way To Lose

7/21/2017
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When you run ads, the worst thing you can do is get emotional in your optimization or testing process. Just be level headed and have a set of rules in place. A few things we talk about: How is ads like trading stocksThe trick to ads is be objective Have a set of rulesPatienceVanity Metric & TargetingWhen to confidently make a optimization decision

Duration:00:22:16

STO 06: The Facts, The Myths, The Legends of Marketing Attribution

7/20/2017
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Attribution part 1... Yeah, this is not as sexy but man it is important to understand. The Big Question - Would you rather make $1000 dollars and not know exactly “how” they heard about you, or make $250 and be able to tell exactly how they found you and converted? A few other topics we cover: “You can absolutely track everything everywhere” “Everyone else has attribution figured out” “There is one perfect attribution model” “Google, Facebook, Etc all have cross device taken care...

Duration:00:32:38

STO 05: Jay Goes To Facebook and Talk about the Ads Auction Algorithms

7/12/2017
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This episode talks about Jay's trip to meet with the head auction team at Facebook's Austin offices. Jay and Bryant talk about the algorithm and how it works and how you can use it to your advantage to get better results.

Duration:00:41:12

STO 04: Understanding Your Numbers: Marketing KPIs! Yeah you know me!

7/11/2017
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Key Performance Indicators are the life blood of successful businesses and marketers. Making sure you know which KPIs matter for your business and how to track and analyze them will determine your long-term success. In this episode of the Stack The Odds Show we will dig into KPIs and things you need to make sure you are setup for success in the long run.

Duration:00:49:21

STO 03: Bite the bullet & get your tracking right the first time

7/10/2017
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Have you got your tracking all set up properly? Look, we know tracking is not sexy. But, we can guarantee not having tracking at all is super un- sexy and costly. Learn how to scale properly, how to look at your numbers better and how to interpret those numbers with confidence.

Duration:00:42:22

STO 02: Don't buy ads... yet

7/9/2017
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So you want to run ads. Cool. Do these things first before you spend a dime on ads and thank us later. You're welcome.

Duration:00:34:42

STO 01: Did he say Lycos?

7/8/2017
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Kicking things off for the first ever Stack the Odds podcast show. Stick around as we talk about who we are and why we created this. If you run advertising online, you want to listen.

Duration:00:28:38