Stack the Odds

Promise us you won't run multiple pixels for one ad account on your website. We break down this process and why this is a terrible idea.

Are you making these mistakes in your AdWords account?

3 reasons your Facebook ads suck. We break down a few ideas around getting married before dating, images make or break the show, and getting contextually congruent.

We talk about how marketing cannot and will not save or make your crappy products fly. There are a few cool stories we talk about where someone thought they could save crappy products.... yep.

Bryant downplays and shares his brain surgery story. Yeah BRAIN unexpected surgery. To top things off, he was super lucky to be ok when he was driving down the highway weeks later and had a seizure. Oh man. He's ok and back in the saddle after tons of doctor and wifey mandatory rest.

Does Adwords track conversions based on last click in Adwords? Does Display and YouTube get thrown into the consideration for "attribution"? What about Facebook, or Bing, or Yahoo? Does how they report attribution impact how you optimize?

One of the things that I constantly have to educate executives on is what the difference between brand search and non-brand search is. Think of it this way nonbrand search is a keyword or search query that does not contain a brand in it. One example would be someone searching for "hotel in San Diego". Notice how there isn't a "hotel brand" in that search? A branded keyword or search query WOULD contain a brand in the query. So instead of "hotel in San Diego", the user may search for...

We go over this crazy- The worst ad spends story ever. P&G SLASHES DIGITAL ADS BY $140M OVER BRAND SAFETY. SALES RISE ANYWAY Go to the story - http://adage.com/article/cmo-strategy/p-g-slashe/309936/

Look, don't use data as a crutch. It’s easy to get sucked into the data But data can’t be the only way you make decisions, and you can’t use it as a crutch. The best marketers are all about using data to influence, but critical thinking and understanding of people to make strategy and marketing decisions What are some ways people use data as a crutch? Sure you should try for that, but eventually, if you don’t make decisions things will stagnate and you will never move forward Million...

The reality is that online advertising takes science, magic, and some guessing. Did he say guessing? Yep, there is some of that. In this episode we touch on: How does science happen?How does Magic happen?Adhoc vs. strategized campaigns.Be flexible and do stuff in the moment

When you run ads, the worst thing you can do is get emotional in your optimization or testing process. Just be level headed and have a set of rules in place. A few things we talk about: How is ads like trading stocksThe trick to ads is be objective Have a set of rulesPatienceVanity Metric & TargetingWhen to confidently make a optimization decision

Attribution part 1... Yeah, this is not as sexy but man it is important to understand. The Big Question - Would you rather make $1000 dollars and not know exactly “how” they heard about you, or make $250 and be able to tell exactly how they found you and converted? A few other topics we cover: “You can absolutely track everything everywhere” “Everyone else has attribution figured out” “There is one perfect attribution model” “Google, Facebook, Etc all have cross device taken care...

This episode talks about Jay's trip to meet with the head auction team at Facebook's Austin offices. Jay and Bryant talk about the algorithm and how it works and how you can use it to your advantage to get better results.

Key Performance Indicators are the life blood of successful businesses and marketers. Making sure you know which KPIs matter for your business and how to track and analyze them will determine your long-term success. In this episode of the Stack The Odds Show we will dig into KPIs and things you need to make sure you are setup for success in the long run.

Have you got your tracking all set up properly? Look, we know tracking is not sexy. But, we can guarantee not having tracking at all is super un- sexy and costly. Learn how to scale properly, how to look at your numbers better and how to interpret those numbers with confidence.

So you want to run ads. Cool. Do these things first before you spend a dime on ads and thank us later. You're welcome.

Kicking things off for the first ever Stack the Odds podcast show. Stick around as we talk about who we are and why we created this. If you run advertising online, you want to listen.