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Starting from Scratch

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Starting from Scratch is a weekly show discussing the failures, lessons and tips from people currently in the process of trying to start something from scratch. The hosts, Bertha and Morgan, bring insights from an entrepreneurial perspective as they operate and are attempting to grow an online retail business and are trying to build a startup in the food industry, and the guests bring insights from the diverse range of areas they are trying to start from scratch in. The valuable perspective of people still in the process will provide a lot of insight on the juicy details of trying to start.

Starting from Scratch is a weekly show discussing the failures, lessons and tips from people currently in the process of trying to start something from scratch. The hosts, Bertha and Morgan, bring insights from an entrepreneurial perspective as they operate and are attempting to grow an online retail business and are trying to build a startup in the food industry, and the guests bring insights from the diverse range of areas they are trying to start from scratch in. The valuable perspective of people still in the process will provide a lot of insight on the juicy details of trying to start.
More Information

Location:

Canada

Description:

Starting from Scratch is a weekly show discussing the failures, lessons and tips from people currently in the process of trying to start something from scratch. The hosts, Bertha and Morgan, bring insights from an entrepreneurial perspective as they operate and are attempting to grow an online retail business and are trying to build a startup in the food industry, and the guests bring insights from the diverse range of areas they are trying to start from scratch in. The valuable perspective of people still in the process will provide a lot of insight on the juicy details of trying to start.

Language:

English


Episodes

Raw Audio 2: Facebook Advertising Strategy Meeting for a Book Series

9/22/2019
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Welcome to Raw Audio! Raw Audio is a segment that takes the unedited audio from meetings Morgan and Bertha have around the entrepreneurial things they are pursuing. We think it will provide a nice glimpse into some of their day-to-day activities. In this Raw Audio segment Morgan and his Dad have a strategy meeting about a Facebook advertising campaign they are going to run for the Cold Case Kid’s children’s book series. They discuss different customer segment to target and how to tailor ad...

Duration:00:45:02

Episode 3 - Guest Interview: Writing and Selling a Novel from Scratch

9/15/2019
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In the first Guest Interview episode of Starting from Scratch, Morgan sits down with his father Doug Archer to discuss his journey of writing a series of children’s novels in retirement called the Cold Case Kids. They talk about the importance of the writing process, collecting ongoing feedback from your target audience, the logistics behind actually printing a book and key sales channels the Doug uses to distribute his books. They also talk about the importance of retiring to something, not...

Duration:00:39:09

Episode 2: Finding a Problem to Build a Business Around

9/8/2019
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Bertha and Morgan introduce the startup they are trying to start from scratch in the food industry. They discuss the initial motivation behind trying this, their current strategy, what they are currently doing to execute against that strategy and some insight on how they could have better identified hidden business problems that very few people are aware of to build a business around.

Duration:00:15:24

Raw Audio 1: Purchase Decisions and Wholesale Strategy for Amazon Business

8/2/2019
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Welcome to Raw Audio! Raw Audio is a segment that takes the unedited audio from meetings Morgan and Bertha have around the entrepreneurial things they are pursuing. We think it will provide a nice glimpse into some of their day-to-day activities. In this Raw Audio segment Bertha and Morgan have a meeting around their Amazon re-selling business where they make product purchases, review potential product opportunities and discuss wholesale strategy.

Duration:00:47:25

Episode 1: The Opportunity of Amazon Re-selling

8/2/2019
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In the first episode of Starting from Scratch, Morgan and Bertha discuss the Amazon re-selling business they recently starting operating. They go into details about their thoughts on who the opportunity is best for and share some ideas on how to get started.

Duration:00:24:26