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Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
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Location:

United States

Description:

Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Language:

English

Contact:

2069096129


Episodes

Word-of-Mouth Marketing Part 2 of Interview with Ted Wright

7/1/2019
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In this episode, Ted and I explore specific brand examples of great storytelling that drives word of mouth for CPG brands. We begin with Lay's and move on from there. And I say the word "onanism" and test your knowledge of the English language!

Duration:00:08:20

Ep. 5- Word-of-Mouth Marketing - Part 1 w/Ted Wright

6/1/2019
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Building Awareness out of store is critical to velocity growth at existing stores. Yet, most founders do not have the cash to pay for awareness building. Word-of-mouth, though, still ranks as the number 1 causal driver of awareness for new brands. Why not learn how to nurture it and steer it? Ted Wright, of the agency Fizz, joins me for a two-part interview on WOMM, why you should NEVER hire a demo agency and why founders must do their own sampling...like a boss.

Duration:00:08:56

Ep. 4 - A Founder's Confession with Jason Burke

5/1/2019
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The first in a series of Founder Confessions for the benefit of those just starting out and navigating the Death Funnel....

Duration:00:08:15

Ep. 3 - My Team Eats Your Lone Wolf for Dinner

4/1/2019
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Food and beverage startups are particularly exhausting to operate. This is my colorful, passionate case for starting off with a co-founder and building a team as early as possible.

Duration:00:10:37

Ep. 2 - It Was the Worst of Shows...It Was the Best of Shows

3/4/2019
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Understand when and how premium CPG startups should use trade shows.

Duration:00:07:45

Ep. 1 - Navigating the Death Funnel

2/19/2019
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Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Duration:00:09:22