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Business & Economics Podcasts

Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder-resources and sign up for my e-mail list to download it. Founders may also sign up for my monthly VIP white-papers here: www.premiumgrowthsolutions.com/pgs-monthly

Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder-resources and sign up for my e-mail list to download it. Founders may also sign up for my monthly VIP white-papers here: www.premiumgrowthsolutions.com/pgs-monthly

Location:

United States

Description:

Who is it For? Founders of premium food/beverage start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder-resources and sign up for my e-mail list to download it. Founders may also sign up for my monthly VIP white-papers here: www.premiumgrowthsolutions.com/pgs-monthly

Language:

English

Contact:

2069096129


Episodes

Ep. 30 - An Interview with Jake Huber - Negotiating with Buyers Part Two

9/15/2020
He's back! Jake Huber riffing with me on more advanced topics in retail buyer negotiation. The big one in this final part of the interview is : how to say no...obviously, without ever using this word. :) If you liked Part 1, then you're going to luv, luv, luv this part. Again, I apologize for the horrendous audio on my end. Won't happen again. You have my promise. Support the show (http://paypal.me/startupconfidential)

Duration:00:13:00

Ep. 28 - Why I No Longer Work With Young Startups

8/15/2020
Sorry to discuss my boring business, but, in this rare case, my internal decision is based on something it might benefit some of you to hear about. I hope so, or this will be a seriously low performing episode! This episode hinges around the concept of coachability. And my foil is the human need for validation. We all have it. We all need social validation or we will eventually commit suicide. A problem arises for founders of young startups, especially for young founders of young startups...

Duration:00:10:00

Ep. 29 - An Interview with Jake Huber - Negotiating with Buyers Part One

8/1/2020
Pardon the horrendous audio. This was recorded in a chaotic apartment during the early months of the pandemic. Nevertheless, Jake Huber and I riffed on some very important topics. In Part One we address the #1 thing founders screw up when approaching buyers, how pitching investors and buyers is similar/different and the challenges posed for introverted founders. Hope you like it! Support the show (http://paypal.me/startupconfidential)

Duration:00:10:52

Ep. 27 - Ramping Your Brand - A Reading on Iteration

8/1/2020
The UPCs you initially launch with are very, very unlikely to be the ones that you scale. Maybe the product inside the package is largely the same. But many things will change as you learn and iterate on the basis of market feedback. In this episode I read a few pages from my new book - Ramping Your Brand and hope you enjoy them. Support the show (http://paypal.me/startupconfidential)

Duration:00:09:31

Ep. 26 - How to Filter Advice

7/15/2020
As an advisor, this is a tricky topic to wax poetic about, since it might appear atrociously self-serving. Yet, here I go. I want folks newer to business and to CPG specifically to get a lot more critical about how they filter inbound advice, especially the unsolicited kind you tend to get poured on you during events, virtual or real world. There's usually at least a shred of help to find, even if most of what is offered is bunk. This is NOT a pitch for paid advice, trust me. The rules I...

Duration:00:09:58

Ep. 25 - Why Hitting the Gas on Distribution Almost Never Works

7/1/2020
My favorite punching bag is the 'door count' tribe. Who are these folks? The folks whose primary KPI is I added me a sh*t ton of doors last year. Boo-yah! Really? Yes. These folks do exist. They're generally the same folks whose case study research was limited to 10 unicorn brands, mostly D2C and funded off enormous wealth. In this episode, I explain in somewhat redundant, sermonizing fashion why you must forget this non-KPI. It measures nothing of importance at all. Support the show...

Duration:00:09:20

Ep. 24 - Interview with Mark Crowell - Part Two

6/15/2020
In this episode, Mark and I finish our conversation, getting into the details of finding the right co-man and the three different ways to approach professionalizing your production in general. Just don't wing it, people. And don't hire the first warm body. Ever. www.culinex.biz Support the show (http://paypal.me/startupconfidential)

Duration:00:13:04

Ep. 23 - Interview with Mark Crowell, Founder of Culinex - Part One

6/1/2020
Do you own your IP? Do you know the difference between a prototype and a protocept? Founder of Culinex, culinologist Mark Crowell, addresses these questions and more in the first of a two-part guest interview on product development. If anything has NOT changed due to the global pandemic, it's the laws of product development. It's science folks. Learn it or outsource it. Just don't ignore it and then blame your broker for your crappy sales. Support the show...

Duration:00:10:47

Ep. 22 - The Preface from Ramping Your Brand

5/15/2020
If you thought your career was messed up, then entertain yourself with the Preface from my new book - Ramping Your Brand. I share the bizarre twists of fate that illogically led to my current expertise in guiding growth strategy for emerging consumer brand. As we all muddle through the pandemic, have a laugh at my expense...or maybe three. www.rampingyourbrand.com Support the show (http://paypal.me/startupconfidential)

Duration:00:08:56

Ep. 21 - When to Change Your Strategy

5/1/2020
The current global pandemic is a massive temptation to over-react to near-term signals. This is especially true when it comes to business strategy in consumer packaged goods. In this episode, I use the COVID-19 social distancing reality as a foil to remind us of what strategy is, when you know you should change it, and why you need to really understand your category fundamentals now more than ever. Support the show (http://paypal.me/startupconfidential)

Duration:00:09:33

Ep. 20 - A Second Reading from Ramping Your Brand

4/15/2020
Who drives your brand's adoption? And why? In my new book, I break down four rough segments of consumers who trade up to premium CPG brands. Each segment has a set of macro-drivers that affect their near-term vs. long-term value to your business. Spoiler: most founders fit nicely into just one segment...ahem...the one that doesn't scale brands. Have a listen. And buy Ramping Your Brand, if you haven't already. Support the show (http://paypal.me/startupconfidential)

Duration:00:07:46

Ep. 19 Learning the Right Lessons from the Covid-19 Emergency

4/1/2020
This national health emergency has thrown most 2020 plans into the trash. As everyone revises their moves, it's important to understand the lessons for near-term business decisions and the lessons for the long-term. If you want to dig in more, I have a free webinar about the surge in CPG caused by social distancing orders. It may be helpful to you and your team. https://bit.ly/2ycPlN9 Support the show (http://paypal.me/startupconfidential)

Duration:00:20:58

Ep. 18 - Working w/Agencies - Identity and Branding

3/15/2020
Look at my glorious brand! Save it for the bedroom, please. In CPG, you are scaling a product line. It may have a name. It may have a look. But let's not confuse how important branding is in the ramp up of a strong business. It is VERY easy to overthink these elements and agencies will charge to the maximum extent of founder ego if you let them. Time to get real. So, you must be in the right place. Support the show (http://paypal.me/startupconfidential)

Duration:00:13:31

Ep. 17 - Professionalizing Yourself

3/1/2020
Most CPG founders are NOT from the industry they operate in. Many are younger folks. If either is true, professionalizing yourself is a critical practice. If you're young AND new to CPG, your burden is the highest...but you can do this. You have to take it very seriously. Professionalization is not about being polite. It's about something more difficult. Listen in to my social science take on why this is so critical in the CPG sector. Support the show (http://paypal.me/startupconfidential)

Duration:00:12:45

Ep. 16 - The Serial F(l)ounder

2/15/2020
Back to my series on founder archetypes. This time, I riff on the problems faced by serial entrepreneurs in CPG and how their biggest strength poses a risk you will never encounter. Tune in to hear why MOST serial entrepreneurs in CPG do not succeed more than once. Support the show (http://paypal.me/startupconfidential)

Duration:00:07:17

Ep. 15 - Designing to Command a Premium

2/1/2020
1/3 of my new book - Ramping Your Brand - focuses on superb product design that will command a premium. I can't tell you how many folks hit a wall at $5M or $10M largely because their 'thing' was surfing trial by mostly disappointed, underwhelmed consumers. Support the show (http://paypal.me/startupconfidential)

Duration:00:13:44

Ep. 14 Working with Agencies - Communications

1/15/2020
It's critical to understand what kind of communications talent can most help an early stage premium brand. And it is not the typical agency employee or veteran...not at all. I explain why in this episode. Support the show (http://paypal.me/startupconfidential)

Duration:00:11:19

Ep. 13 - Founder Archetypes...the Creative Founder

1/1/2020
The majority of CPG founders exhibit this archetypal orientation. They got into this because they're innovators. They're category geeks. Some, even snobs. But the real weakness these folks have to accept and address somehow is that they are NOT business people at heart. And yet it is the professional businessperson (and his/her team) who scales innovations. Not product-obsessed amateurs. Support the show (http://paypal.me/startupconfidential)

Duration:00:09:14

Ep. 12 - Founder Archetypes - The Finance Founder

12/15/2019
Founders are not snowflakes after all. They tend to come in a finite array of archetypes. In this series, I begin by discussing the Finance Founder. His/Her orientation to money and ROI over-determines every decision they make. For good and for bad. If you recognize yourself in this episode, I hope it helps trigger some self-awareness and growth. You need it. :) Support the show (http://paypal.me/startupconfidential)

Duration:00:11:28

Ep. 11 - Working with Agencies: the Creative Brief

12/1/2019
This is a professional practice of large companies that badly needs adoption among early stage brands. Poor, inconsistent, or absent, communication about the goals of communications work is a consistent reason why marketing fails and then gets cut prematurely. Don't make this mistake. Smart founders know enough to write a good brief, because it's an analytical exercise, not a creative one! Support the show (http://paypal.me/startupconfidential)

Duration:00:13:01