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Startups in Stilettos

Business & Economics Podcasts

Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will) We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up. So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!

Location:

United States

Description:

Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will) We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up. So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!

Language:

English


Episodes
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How to Make an Impact as a Podcast Guest with Patrice Poltzer

7/23/2024
“We're being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who's listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can't think of that, then you don't need to talk about it.” Patrice Poltzer is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of experience transforming stories into engaging video content for top media and social platforms. An award-winning journalist and former Emmy-nominated Today Show producer, Patrice founded her agency in 2016. Her team, composed of former journalists, specializes in crafting compelling video narratives and strategies for businesses of all sizes. Her mission is to empower brands by harnessing the power of storytelling to enhance their impact, foster deeper audience connections, and drive increased sales and awareness through expertly produced video content. Tune in and hear our conversation with Patrice about telling your story in a way that makes an impact, how to be authentic and vulnerable in an interview, and keeping your audience engaged longer. What we talk about: How to make an impact out of the gate as a podcast guest (05:15) What to focus on to make your story impactful (09:45) 99% of the people listening to a podcast won’t know the guest—they’re there for the topic (13:17) Leveraging your own personal story (18:16) Limiting the amount of time that you talk about yourself as a guest (26:12) Connect with Patrice: @patricepoltzer on IG Patrice Poltzer Creative Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:37:40

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How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

7/16/2024
“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.” When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Lauren is the founder of Storylock Legal where she helps entrepreneurs navigate the complexities of intellectual property. At Storylock Legal, Lauren uses her unique blend of legal expertise and creative talent as the foundation of her company. Her dedication to providing honest, ethical guidance and personalized attention has helped her build strong relationships with a diverse clientele from startup business owners to creatives of all kinds. Tune in and hear how Lauren balances being an Entreprenista with family life, the power of joining a community of founders, and her early lessons on founding her own firm. What we talk about: The difference between a trademark and copyright (04:30) Knowing when the right time is to file a trademark or copyright (07:22) As an entrepreneur, you're never alone… even if it feels that way (10:57) Lauren’s children’s book reviews (15:18) The power of the community you can find in a book club (21:23) The resources Lauren offers for budding Entreprenistas (23:31) Connect with Lauren: Storylock Legal Instagram LinkedIn Happily Ever Elephants on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:35:42

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How Leyla Bilali is Building a Holistic Fertility Brand

7/9/2024
“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it's all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one of her previous patients with a business plan for a company designed to cater holistically to those going through the IVF process. Today, Leyla is the co-founder and Chief Clinical Officer of Dandi Fertility, a company revolutionizing fertility care through personalized support and education. With a background as a pediatric nurse and extensive experience in fertility treatment, Leyla offers empathetic, hands-on guidance to her patients. As a fertility patient herself, she also brings a unique insight and warmth to her practice. With Dandi, Leyla's mission is to manage expectations and provide comprehensive care, ensuring the best outcomes and happy patients. Tune in and hear our conversation with Leyla about being a 24/7 patient concierge, the challenges the company experienced during the fundraising process, and how her personal experience as a fertility patient continues to influence her work at Dandi. What we talk about: Recharging after a triggering experience (07:26) How Dandi provides life-changing support for patients in many different circumstances (09:32) Dandi’s services are available nation-wide (12:53) Dandi kits make the perfect gift for a loved one undergoing fertility treatments (13:25) The company’s strategy to build name recognition (16:05) Connect with Leyla: Instagram Dandi Fertility Dandi Fertility Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:31:19

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How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs

7/2/2024
“Commit yourself to the discipline and the habit of tracking what is going on. If you're doing that, you are already 10,000 steps ahead of any other business owner who does nothing. If you take this all or nothing approach of, ‘I can't afford a CPA, can't afford a bookkeeper, I can't afford to outsource this yet.’ Guess whose job it is? It's yours to figure out how to do a version of it that you can actually incorporate into your habits.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was tired of her deliverables ending up in someone's dumpster. She realized that what she really wanted to do was serve small business owners to make a real impact in people's lives. Today, Shannon is the president and fractional CFO of Keep What You Earn, a company for growth-minded business owners looking to scale or sell their business. Shannon also hosts the Keep What You Earn podcast, where she transforms financial information into a source of inspiration and a whole lot of fun. With 13 years of experience in Big Four and corporate finance, she excels in making financial topics approachable and relatable. Her mission is to empower small business owners by simplifying financial concepts and proving that understanding your numbers can be both fun and transformative. Shannon is also a financial literacy advocate, junior achievement donor, and volunteer, and a sought-after speaker for entrepreneur communities. Tune in and hear our conversation with Shannon about making the leap from the corporate world to entrepreneurship, CPAs vs CFOs, and what the ideal schedule looks like for a new entrepreneur What we talk about: You don't work for your clients, you work with your clients (04:02) Why it’s so important to track business income and expenses (06:23) Taking a creative approach with clients (12:34) Notes from the corporate world on what NOT to do in business (15:14) The legacy that Shannon’s dad left with her (18:01) Connect with Shannon: Keep What You Earn Keep What You Earn Podcast Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:35:15

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How Amy Bartko Became a Leading PR Expert for Family Products

6/25/2024
“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” Amy Roberson was climbing the corporate ladder when she realized that being gone for 12 hours a day and having a nanny raise her young son just wasn’t the life she wanted for herself… And that’s when she quit her role in medical sales and started her entrepreneurial journey—and she hasn’t looked back since. Today, Amy is the founder of Chatterbox, a public relations and marketing agency. As a seasoned PR professional and juvenile brand expert, Amy shines in building brands and promoting products for families from pregnancy through childhood. With over 25 years of strategic communications experience, she has a profound understanding of how to engage busy parents effectively. Her agency has successfully placed clients in top media outlets, enhancing their visibility and credibility. Amy's passion for her work and her clients is evident in every campaign and strategy she develops. Tune in and hear our conversation with Amy about making the decision to jump into entrepreneurship as a mom, the importance of a good PR strategy, and the power of embracing yourself as an expert in your field. What we talk about: Leaning into your superpower (05:44) Helping brands stand out in a crowded marketplace (08:16) Why every business needs to make time for PR (15:36) Influencer marketing (17:52) Gifting products to gain exposure (21:58) Connect with Amy: LinkedIn Chatterbox Website Chatterbox Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:35:01

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How Leslie Roberson Became a Leader in Inclusive Beauty Retail

6/18/2024
“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone's on board, so they just move through the system systematically. And so if they have any questions, they pop their head up, ‘Hey, I wasn't able to find this,’ someone can redirect them.” When Leslie Roberson decided to found a new business, she never set out to change the landscape of Black beauty supply stores. However, after mulling the idea over, she realized she might just be the perfect person to help fill that gap. Today, Leslie is the CEO and founder of B.B.C.—formerly the Black Beauty Collective—a premier beauty retail store and online marketplace for inclusive clean beauty. Leslie has leveraged her corporate recruiting experience at organizations like Meta and Wayfair and has championed over 50 diverse beauty brands that cater to the unique needs of women. Her efforts have led to B.B.C.’s expansion and highlighted her commitment to diversity and community support. Leslie's work transcends retail, fostering a movement towards greater inclusivity and representation in the beauty industry. Tune in and hear our conversation with Leslie about creating a business based on the lack of representation she saw in the beauty industry, finding employees that align with the company culture, and the criteria she uses when selecting brands for her marketplace. What we talk about: The risks and rewards of opening a brick and mortar shop (07:25) The most challenging part of opening two stores within a year (11:42) Why it’s so important to be able to trust your team (15:54) B.B.C. founders are expected to do their own marketing while Leslie is there to drive customers to the store (23:40) Connect with Leslie: Instagram B.B.C. on Instagram Shop B,B.C. Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:33:41

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How Marina Khidekel Made Her Business a Household Name Through Networking

6/11/2024
“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that's adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted blankets to aid her bedtime routine. After trying multiple options on the market, she failed to find one that fit her needs. That’s when she took matters into her own hands, creating a line of weighted products to help people just like her. Today, Marina is the founder and CEO of Hugimals World, an award-winning line of weighted stuffed animals that have redefined comfort and self-care for adults and kids alike. Marina’s journey from health and wellness journalist to entrepreneur began with her search for a non-restrictive solution to nighttime anxiety. With her experience as Deputy Editor at Women's Health and Chief Content Officer at Thrive Global, Marina has infused her expertise into every aspect of Hugimals World, ensuring that her products not only provide comfort but also integrate seamlessly into living spaces, reflecting her commitment to promoting well-being through innovative design. Tune in and hear our conversation with Marina about the original inspiration behind Hugimals, her experience with her newfound entrepreneurship, and Hugimals’ recent partnership with Mariska Hargitay’s Joyful Heart Foundation. What we talk about: The research that went into creating Hugimals (04:11) Licensing a product (07:59) Creating brand name recognition and why it’s so important (12:16) All founders have the superpower to do their own press (14:51) The science behind deep touch pressure that makes weighted products so effective (18:58) Connect with Marina: Instagram Hugimals World Hugimals on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:32:03

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Building a 50,000+ Community While Navigating Postpartum Challenges

6/4/2024
"I really care about people and I really care to see people thrive in communities where they feel welcomed." Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang from a simple Facebook group into a thriving platform offering events, mentorship, and support for women worldwide. Her initiative, "You Can Sit With Us ," embodies her commitment to inclusivity and empowerment, fostering collaborations with brands like Athleta and Bumble. Amanda's journey from seeking connection to creating a vast network for women showcases her expertise in community building and authentic marketing. What we talked about: The inspiration behind her business, Dallas Girl Gang (01:12.83): How Amanda grew her community and her initial marketing strategies (02:42.526) Her approach to monetizing her community (11:07.422) Balancing business and motherhood (16:27.646) Details about her upcoming Boss Vision Conference (24:09.214) Connect with Amanda: Amanda's Instagram Dallas Girl Gang Website Boss Vision Conference Website Dallas Girl Gang Instagram Boss Vision Conference Instagram

Duration:00:30:58

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Chef Joanne Thomas on Transforming Her Passion into A Culinary Business

5/28/2024
“I didn't realize that it was my gift. I know it was something that I enjoyed and it's something that I loved, but I didn't learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone had ever tasted—but it took her decades to realize that the culinary arts were her true calling. Today, Joanne is a former Marine and an international travel chef and caterer who transformed her passion for hospitality into a thriving culinary business. As the founder of Serenity Catering, Joanne has catered everything from intimate dinners to grand weddings and offers a range of services, including virtual cooking classes and private chef dinners worldwide. Her journey from line cook to corporate chef consultant and now entrepreneur reflects her dedication to culinary excellence, believing in the power of hospitality to open doors and warm hearts. Joanne's mission is to create unforgettable experiences through food, making her purpose not just a job, but a calling. Tune in and hear our conversation with Joanne about the importance of honing hospitality skills, watching and cultivating your children’s gifts, and what it really takes to be an entrepreneur. What we talk about: Joanne learned her passion for food from her mom (02:31) How her time in the Marine Corps influenced Joanne (05:47) Adjusting and finding your passion after a big career switch (08:34) Creating retail products (12:39) Marketing strategies to attract new catering clients (15:57) Connect with Joanne: Website Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:31:32

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Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

5/21/2024
“I've tried so many things, I've been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It's never ending. There's always something to do and it's important to take a pause and step back and look at how far you've come. So, I'm always grateful for how far I've come rather than being so fixated on ‘Why can't I get there.’” From a young age, Shlesha Pandey loved to write stories and publish them online. After growing a significant audience, she began to realize that she could monetize her skill without taking the traditional route. Today, Shlesha is the CEO and chief strategist of EcomRevolutionX, a copywriting and email marketing agency dedicated to transforming e-commerce brands. She’s leveraged more than seven years of expertise to masterfully blend strategy with creativity, driving significant revenue growth for her clients. Her firm specializes in advanced data driven email campaigns that have consistently delivered over 500% growth for clients by enhancing engagement and conversion rates. Highly skilled in multiple platforms, Shlesha’s leadership is empowering ecommerce businesses to thrive in the digital landscape. Tune in and listen as Shlesha gives us a crash course on email marketing. You’ll also hear Shlesha’s advice about designing email marketing campaigns, tailoring your call-to-action to your audience, and building customer trust. What we talk about: Copywriting from a data-driven perspective (04:16) Selling to a smarter audience (08:49) How to stay out of the spam folder (12:08) Keep your email list small (14:36) The key to digital marketing success: don’t overthink it (22:17) Connect with Shlesha: Instagram EcomRevolutionX LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:31:04

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Conquering Financial Trauma with Alejandra Rojas

5/14/2024
“We learn the financial services, we learn what is in that system. We don't learn about our relationship with money. We don't learn about our relationship with success. We didn't learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy that you want. But if you're lacking this other part, it's never going to work.” Alejandra Rojas is an Entreprenista League member and a finance professional who specialized in financial trauma. Alejandra’s interest in finance started at a young age when she would help her parents, who were both accountants, with their work. She then went on to earn a specialized diploma in Bookkeeping in high school before going on to receive a Bachelor’s degree in International Banking and Finance. Her business, The Money Mindset Hub, was created to guide women entrepreneurs towards financial freedom. Listen in to our interview with Alejandra to hear how she defines financial trauma, the creation of the M.E.S.S. method, her strategy for guiding clients, and a whole lot more! What we talk about: The inspiration behind Alejandra’s business (2:49) What many people who work in finance struggle with (8:19) The “Money Story” of one of Alejandra’s clients (15:06) How potential clients can engage with Alejandra (21:56) Connect with Alejandra: Website The Money Mindset Hub Website The Money Mindset Guide The Money Mindset Podcast Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:32:56

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Cultivating Change with Sustainable Tableware with Pallavi Pande

5/7/2024
“Everything started because somebody started it. Somebody felt that need, ‘Okay, this is not there. Let me take care of this and let me contribute the way I can.’ Of course we can't conquer the world—we're not capable. But we can all do our part and contribute in some ways and we have to start because I believe doing is powerful… because not doing is not.” Growing up in India, Pallavi Pande spent her childhood eating her meals off of banana leaves—a memory she cherished so much that she wanted to share it with her children… and the rest of the world. Today, Pallavi is a BIPOC mompreneur and founder of Dtocs, a company that crafts sustainable single use tableware from fallen palm leaves. Recognizing the environmental impact of traditional disposable tableware, Pallavi drew from her Indian heritage and established Dtocs in 2019 to offer a greener alternative for both households and events. Beyond her innovative products, Pallavi is deeply committed to social causes, leveraging Dtocs to support community upliftment, women's empowerment, and education for underserved children. Dtocs stands in a testament to Pilates dedication, not only to offering a sustainable dining alternative, but also to making a meaningful impact on society, one palm leaf plate at a time. Tune in and hear our conversation with Pallavi about building a seven figure brand, using Amazon to scale her business, and how she makes sure to prioritize flexibility and independence. What we talk about: Pallavi’s 3 P’s: party, planet, people (03:14) Managing a supply chain during the pandemic (08:13) Pallavi’s advice for fellow BIPOC female entrepreneurs (14:24) The importance of community for entrepreneurs (16:07) Experimenting with marketing and ads (20:13) Non-dilutive grants (22:09) Connect with Pallavi: LinkedIn Instagram Dtocs Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:33:56

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Elevating Your Brand's Media Presence with Nicole Pearl

4/30/2024
“Just because you don't know people, just because you don't have the budget, just because you don't know anything about the media space doesn't mean that you aren't valued and that you shouldn't put your foot in the door.” When Nicole Pearl Kaplan joined Clubhouse, she was incensed by the advice 'quote unquote experts' were giving to small business owners, which led her to realize she had valuable expertise to offer. As a former national magazine beauty editor and seasoned TV beauty and style expert, Nicole has evolved into a PR and media strategist. Through her consultancy, she empowers small businesses and creatives, guiding them through the complexities of media engagement and brand elevation. Her two decades of experience combined with insider knowledge and strategic insights are pivotal in securing top-tier media coverage, enhancing brand visibility, and driving sales growth for her clients. Tune in and hear how Nicole went from regional TV segments to becoming an on-air expert for the Today Show, her early career experiences reminiscent of 'The Devil Wears Prada,' and her dedication to helping those who need assistance in gaining media visibility. What we talk about: Networking and finding key relationships (05:20) Progress over perfection (10:28) Effectively organizing a tight budget (14:06) Misconceptions about pitching to media (18:21) The impact of AI on the PR and media landscape (20:43) Connect with Nicole: Instagram Website Join 5 Days to Free Press Course Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:31:13

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Making Your Brand Magnetic with Mariana Henninger

4/23/2024
“The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I've introduced myself in. I've met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest in these groups… Investing in those relationships has paid off immensely.” Mariana Henninger had a highly successful career in filmmaking but she considered herself a “closeted entrepreneur” until 2022, when she realized that there was an opportunity to capitalize on her brand of creating emotional connection through storytelling. Mariana is an Emmy award winning documentarian with over 15 years of experience, having worked in major media outlets including NBC, The Today Show and The New York Times. With a deep passion for visually compelling personal and intimate storytelling, Mariana has turned her talents to the digital realm helping entrepreneurs forge powerful emotional connections through brand videos. As the founder and CEO of Brand Magnetic, she specializes in crafting singular two to four minute videos that build trust faster and significantly accelerate the sales process for entrepreneurs. Tune in and hear what Mariana told us about the truth about cliche buzzwords, how her journalism background informs Brand Magnetic, and the importance of spending time networking in the right circles. What we talk about: Building a scalable company (04:48) Identifying a gap and filling it (12:40) Reaching a target audience (17:50) A slow build is a solid build (19:36) The importance of telling the story of a business (29:58) Connect with Mariana: Instagram Brand Magnetic Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:38:56

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Shaping the Future of Media Production with Lena Jenkins-Smith

4/16/2024
“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn't know what the job entails.” When Lena Jenkins-Smith decided to make a major pivot in her entertainment career, she knew she would have to overcome her intimidation and focus her determination. Lena is an Emmy nominated executive producer with an impressive 18 year resume in the entertainment industry. She’s collaborated with some of Hollywood's most elite figures in the comedy world and is also the president and executive producer of Goldstrand Media, a company leading in film, television and music production, where her focus is in transforming creative visions into reality with her guidance and expertise. Tune in and hear what Lena’s many varied roles have taught her, how she honed her leadership skills, and her approach to building and leveraging a professional network. What we talk about: Lena’s experience being a woman in a male dominated industry (04:18) How Lena uses the skills she learned as a teacher (06:59) Cultivating a wholesome team culture (11:31) An Emmy nomination changed Lena’s career (16:28) Maintaining work-life balance (22:23) Connect with Lena: Instagram LinkedIn Website Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:34:47

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Making a Marketing Impact with Lindsey Breitwieser

4/9/2024
“We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.’ We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.” Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success. Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact. What we talk about: The benefits of having a CMO in your business (03:30) Lindsey’s “a-ha!” moment realizing the need for a service like hers (07:12) Finding marketing clarity (11:51) Focused marketing strategy (13:06) When it comes to marketing, you win or learn—you never lose (18:16) Exactly how The CMO Lab functions (20:29) Connect with Lindsey: LinkedIn The CMO Lab Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:32:39

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Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

4/2/2024
“You know, it hurts. Nobody likes rejection and somebody didn't like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that's a large part of what I try to impart to my clients, too, when I'm working with them.” After Billé Frazier was laid off from what she believed to be her “dream job,” she decided to take it as a sign from above that it was time to turn her side hustle into a full time career. Today, Billé is a keynote speaker, an author, and the founder of Follow the LeadHer, a coaching agency aimed at empowering women to align with their authentic selves beyond societal expectations. With over 20 years of experience in human resources, Billé has honed her skills in transformational change, conflict resolution, and diversity and inclusion. In her work with Follow the LeadHer, Billé uses Neuro Linguistic Programming to help clients overcome negative thoughts and limiting behaviors in order to foster a life of authenticity and purpose. Tune in and hear Billé explain why we should start incorporating NLP into our lives, the lessons she’s learned about marketing Follow the LeadHer, and what she considers her biggest business win to date. What we talk about: After being laid off, Billé allowed herself a brief pity party—then it was time to get back to work (03:58) The process of using hypnosis to make our minds work in our favor (07:28) Billé’s favorite marketing tools (19:21) The biggest challenge Billé has faced in building her business (22:11) Connect with Billé: Instagram Website Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:29:04

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Demystifying the Health Insurance Industry with Dr. Noor Ali

3/26/2024
“Show up dressed as your next level self. So, whoever that ‘her’ is that you're projecting—whether that's five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.’” When Dr. Noor Ali moved back to the US after completing her medical training and starting her career as a surgeon in Bangladesh, she found herself unable to continue practicing medicine—and she felt like she’d completely lost her identity. Nearly a decade later, Noor has pivoted her career from medicine to health insurance expert, leading her own consulting practice in Tampa, Florida. Drawing upon her medical education and training, Noor dedicates herself to empowering female founders by demystifying health insurance and guiding them through the complexities of the industry. By connecting her clients with accessible and effective plans that work for their unique lives and businesses, she ensures that they feel secure and confident in their coverage. Tune in and hear how Noor remains committed to her medical roots despite her busy schedule and why she prioritizes volunteering her time and services any chance she gets. What we talk about: Dr. Noor’s current business came from her biggest struggle (02:05) How Dr. Noor recovered from the toughest professional set back of her life (06:47) The red tape and bureaucracy of the US health insurance industry (09:37) Cookie cutter insurance plans don’t make anyone happy (12:05) Dr. Noor’s favorite success story (16:40) Long-term business goals (21:30) Connect with Dr. Noor: Website LinkedIn Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:34:43

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How to Legally Protect Your Business with Lauren Bercuson

3/19/2024
“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.” When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Lauren is the founder of Storylock Legal where she helps entrepreneurs navigate the complexities of intellectual property. At Storylock Legal, Lauren uses her unique blend of legal expertise and creative talent as the foundation of her company. Her dedication to providing honest, ethical guidance and personalized attention has helped her build strong relationships with a diverse clientele from startup business owners to creatives of all kinds. Tune in and hear how Lauren balances being an Entreprenista with family life, the power of joining a community of founders, and her early lessons on founding her own firm. What we talk about: The difference between a trademark and copyright (04:30) Knowing when the right time is to file a trademark or copyright (07:22) As an entrepreneur, you're never alone… even if it feels that way (10:57) Lauren’s children’s book reviews (15:18) The power of the community you can find in a book club (21:23) The resources Lauren offers for budding Entreprenistas (23:31) Connect with Lauren: Storylock Legal Instagram LinkedIn Happily Ever Elephants on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:35:42

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Formulating Beauty Business Success with Emilie Mascarell

3/12/2024
“It's a crowded space. It's expensive. It takes time. And not everybody is an overnight success. So, I think it's important to know how to play with the rules of the game and how to set yourself in a way that is really going to differentiate you and… is going to serve you. I want to make sure that your formulation, that your packaging, that anything you develop is aligned with your vision.” When Emilie Mascarell first started at cult fragrance powerhouse Le Labo, they were still a small start up with just a handful of stores worldwide. After a decade growing with the company and through their acquisition by Estee Lauder, she found herself nostalgic for those early growth stages of a beauty company. Now, Emilie is the founder and CEO of Emilie Consulting, a firm specializing in removing the secrecy in fragrance and beauty product development and setting new brands up for success. Today, she collaborates closely with brands to bring their unique vision to life, ensuring that every product receives the attention it deserves to lead it towards market success through her personalized approach. Tune in and hear our conversation with Emilie about transforming a girlhood passion into a lifelong career, how sitting down with NASDAQ has boosted her brand, and her approach to product development and strategy within her own business. What we talk about: Transitioning from a full time role into consulting (06:26) Gaining visibility while avoiding overexposure (07:46) Always starting with a brief (10:10) The process of approving a scent or formula (16:12) Nose fatigue (17:32) Emilie’s favorite success story (18:49) Connect with Emilie: LinkedIn Emilie Consulting Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Duration:00:31:13