Straight Talk – an ISSA Podcast-logo

Straight Talk – an ISSA Podcast

Business & Economics Podcasts

Straight Talk, an ISSA podcast, presents a curated playlist of the hottest topics facing the cleaning industry today—from health and safety to infection prevention to innovative products to business development and much more. ISSA, the worldwide cleaning association, brings together the top experts and decision makers give our listeners and members the most up-to-date information for their businesses.

Location:

United States

Description:

Straight Talk, an ISSA podcast, presents a curated playlist of the hottest topics facing the cleaning industry today—from health and safety to infection prevention to innovative products to business development and much more. ISSA, the worldwide cleaning association, brings together the top experts and decision makers give our listeners and members the most up-to-date information for their businesses.

Language:

English


Episodes

Career Path Development For Your People

2/16/2024
There is one issue facing virtually every company in our industry: Finding, onboarding, and keeping good workers. But going beyond that, helping them advance to make a real difference in company culture and growth. Chuck Violand is the founder of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of Straight Talk!, Violand discusses everthing from climbing the corporate ladder to how to maximize the impact of an organization chart and more.

Duration:00:09:36

Revolutionize Your Marketing: Dive Into the 3 Key Stages of the Buyer's Journey

2/16/2024
When you have a service to sell, you have a need for someone to buy. In this episode of Straight Talk!, business coach Dean Mercado describes how to revolutionize marketing by diving into the three key stages of the buyer's journey, understanding the mindset of potential clients, and how to use this psychology to grow your company.

Duration:00:11:06

How Entertaining Resulted in a $2 Million Client

2/15/2024
Sales professionals are always looking for strategies that will land them valuable clients. One strategy proven to work but, at the same time, one that some may hesitate to use is entertaining. Not simply taking a client out to lunch but something more strategic. Dave Kahle, the owner of Kahle Way Sales Systems, explains it all in this episode of Straight Talk!

Duration:00:12:29

INTENT DATA—It's There. And Now You Have It … Now What?

2/1/2024
The details matter, and what your potential clients do in their quest for products and services can give you the information you need to sell to them. Their online activity, how they search, and much more is all available to you in the form of "intent data" In this episode of Straight Talk!, Ed Marsh, the founder and principal of Consilium Global Business Advisors, describes the types of intent data available to marketing and sales teams and what they can do with it.

Duration:00:10:12

3 Marketing Recipes for Failure

1/31/2024
When running a business, figuring out how to succeed is an ongoing challenge because with time comes changes. Those changes may be with consumer habits, corrections in the marketplace, or emerging technology. But have you ever focused on recipes for FAILURE in your quest to succeed? You need to know what they are and how to avoid them.

Duration:00:13:01

When Roaches Raid: Strategies to Prevent or Defeat an Infestation Nightmare

1/30/2024
Cockroaches can invade and take over a home or commercial building and cause all kinds of havoc, and it can happen quickly. How they survive and thrive is important to understand when dealing with this type of pest. This topic is a must-watch if you are a facility manager, commercial cleaner, or residential cleaner. In this episode of Straight Talk!, get the pest removal strategies you need from Rob Fernback, the director of sales and franchise development at Complete Pest Solutions.

Duration:00:10:52

Building Bridges: Key Strategies to Connecting Restoration Contractors and Insurance Companies

1/24/2024
Garret Gray is the President of Protect Insurance Solutions with CoreLogic. In this episode of Straight Talk!, he shares his vision for the restoration industry and how to work together to turn ongoing challenges into solutions for working with insurance companies, bringing both sides together to better serve the insured.

Duration:00:05:58

David and Goliath: How Smaller BSCs Can Compete Against Larger Companies and Grab Market Share

1/19/2024
Most know the reference to David and Goliath and how what seems weak can take on and conquer the strong. The same applies in the world of commercial cleaning and building service contracting. With the right strategies in place, a smaller cleaning company can compete against larger companies and scale their businesses with lucrative contracts. In this episode of Straight Talk!, Chris Arlen, the president of Revenue-IQ, assesses the industry and notes that the landscape has changed over the years, opening up opportunities for smaller companies. Brian Cradock, division president of IFS Group, a Kleen-Tech Services company, has grown a small cleaning company into the success it is today and shares strategies he used over the years, along with suggestions for companies today to embrace and implement in their entrepreneurial journey.

Duration:00:18:39

Respiratory Virus Preparedness: The Vital Role of Hygiene Programs in Helping Safeguard Workplaces

1/18/2024
Learn what Lysol Pro Solutions is doing to help facilities to cope with winter illnesses, including the flu, RSV, and COVID-19. For more information, visit Lysol Pro Solutions.

Duration:00:32:17

Forging Dynasty Businesses: Making Room for High-Performing Team Members

1/15/2024
Chuck Violand is the founder and principal of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of Straight Talk!, Violand digs into the essential elements of building a strong team, based on the first chapter entitled "Making Room for High-Performing Team Members." Learn about the motivation behind his book and explore the strategies for attracting high-performing A-players to your organization. Discover how to evaluate your current team and make tough decisions when needed. This discussion is a must-watch if you want to enhance your leadership skills and create a powerhouse team.

Duration:00:08:29

Commission Clawbacks in Sales: Motivational Tool or Employee Morale Killer?

1/10/2024
Open communication, achievable goal setting, and a positive work environment can help sales professionals meet targets without resorting to punitive measures, ultimately fostering sustainable growth. Dave Kahle, the owner of Kahle Way Sales Systems, explains it all in this episode of Straight Talk! After watching, learn more about how to help your sales force sell better.

Duration:00:08:24

Renegotiating RFPs: Strategies Cleaning Companies Need to Maximize Profitability

1/3/2024
If you own, operate, or manage a cleaning company, you value those occasions when a prospective client reaches out to you and asks for a bid or quote for your services. How you respond to a request for proposal (RFP) is critical. And when the time comes around to renegotiate a contract, you do all you can to renew the contract so it is a win/win for both the contractor and the client served. Randy Burke is the founder and CEO of DCS Global, a firm that works with both cleaning companies and facilities to bring everyone together with successful contract negotiations. In this episode of Straight Talk!, he shares strategies business owners need to succeed in a competitive marketplace.

Duration:00:08:26

Infestation Facts About Bat Bugs in Homes and Commercial Buildings

12/29/2023
Bat bugs are similar to bed bugs but differ in how they enter and infest structures. While bed bugs can infest a home or commercial building, such as a hotel, by attaching to people, hiding in luggage, and other transfer methods, bat bugs come in by what their name implies: On bats. In this episode of Straight Talk!, get the pest removal strategies you need from Rob Fernback, the director of sales and franchise development at Complete Pest Solutions.

Duration:00:11:33

Get Your Year in Gear

12/28/2023
With a new year comes new ideas, and an honest reflection of how business has been in 2023 can help plan what is in store for you in 2024. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares the importance of embracing a new mindset when planning what is next with your entrepreneurial journey. See this interview on a related topic for planning marketing and sales strategies in 2024.

Duration:00:19:52

Nearbound Marketing: A Solution for Ongoing Sales Challenges

12/27/2023
In the world of marketing, timing is everything. To get the best results, you need a plan. Most are familiar with outbound and inbound marketing strategies, but a relatively newer strategy is "nearbound marketing." Nearbound marketing emphasizes delivering the right message to the right audience at precisely the right moment. By leveraging your existing relationships, you can tailor your messages to resonate with your audience on a deeper level. This personalization increases the likelihood of your message being received positively. Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he discusses nearbound marketing and the value of partnering with like-minded but non-competitive companies and organizations that can help generate leads and new business.

Duration:00:07:19

Sustainability Reporting: A CARFAX for the Cleaning Industry

12/14/2023
Sustainability reporting is a powerful tool used by those who are looking to do business with an organization, and a strong comparison can be made to how one might read and use a CARFAX report. In this episode of Straight Talk!, learn how Steve Ashking, founder of The Ashkin Group, come up with this unique analogy and its application to the cleaning industry.

Duration:00:08:55

Differentiate and Win: 3 Strategies to Thrive in 2024

12/13/2023
Setting up a business to succeed in 2024 requires a forward-thinking and adaptable approach. In this episode of Straight Talk!, Dean Mercado, the CEO of Online Marketing Muscle, shares three specific strategies that business owners can use as they look at a new year with new challenges. Mercado shares ideas on positioning, relationships, and a unique look at marketing.

Duration:00:14:34

Empowering Students and Building Bright Futures: MSD of Decatur Township Student Custodial Program

12/11/2023
The MSD of Decatur Township Student Custodial Program is a shining example of how education can extend beyond textbooks and classrooms. It's about nurturing potential, instilling responsibility, and preparing students for a brighter future. As Faust said, "Our students are very ‘Decatur Proud’ of our Student Custodial Program," and with good reason. They are building not just their school communities but their promising careers.

Duration:00:13:25

Lead Generation Management Best Practices

12/8/2023
If you are in business and value leads that generate revenue, you want a lead-generation management system that works. Because a lead is one thing, but managing that lead to get the maximum value is another. Ed Marsh is a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors. In this episode of Straight Talk!, he discusses the types of leads that organizations typically pursue, but also how to grade them and maximize the lead pipeline to ensure all efforts drive revenue.

Duration:00:08:31

Building Health and Wellness: The Future of IAQ and the Positive Impacts of Healthier Indoor Spaces

12/7/2023
Dr. John McKeon is a medical doctor and the CEO of Allergy Standards and the principal of iAIR Group. ISSA and its Global Biorisk Advisory Council® (GBAC) division have partnered with Allergy Standards to help businesses improve indoor air quality (IAQ) and the well-being of building tenants and guests. In this episode of Straight Talk!, Dr. McKeon joins Jeff Cross, ISSA Media Director, and discusses the current state of affairs with indoor air quality post-pandemic, and what it will take to make real improvements for the future of those who spend most of their time indoors. Learn about an exciting course for the industry entitled "Healthier Buildings Awareness with ISSA, GBAC & ASL".

Duration:00:06:29