Studio CMO: Marketing HealthTech-logo

Studio CMO: Marketing HealthTech

Business & Economics Podcasts

Studio CMO features real-life conversations about the marketing issues HealthTech leaders care about the most. Hosted by John Farkas, CEO of Golden Spiral, and co-hosted by Anna Grimes and Mark Whitlock, this weekly podcast showcases interviews with CMOs and executives from HealthTech, vendors who build our tech stacks, and healthcare providers, systems, and payers.

Studio CMO features real-life conversations about the marketing issues HealthTech leaders care about the most. Hosted by John Farkas, CEO of Golden Spiral, and co-hosted by Anna Grimes and Mark Whitlock, this weekly podcast showcases interviews with CMOs and executives from HealthTech, vendors who build our tech stacks, and healthcare providers, systems, and payers.

Location:

United States

Description:

Studio CMO features real-life conversations about the marketing issues HealthTech leaders care about the most. Hosted by John Farkas, CEO of Golden Spiral, and co-hosted by Anna Grimes and Mark Whitlock, this weekly podcast showcases interviews with CMOs and executives from HealthTech, vendors who build our tech stacks, and healthcare providers, systems, and payers.

Language:

English

Contact:

(615) 538-7008


Episodes

057 | Build Better HealthTech Webinars | Ashley Levesque, Demio | Studio CMO

7/23/2021
Today’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up. Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera. The purpose of a webinar is to bring your attendees/audience closer to what they need. In this podcast episode, Ashley Levesque from Demio walks us through the power of webinar platforms, building engagement, and how to build a webinar funnel...

Duration:00:50:28

056 | Security is Your Competitive Marketing Advantage in HealthTech | Joe Scotto, CyberMDX | Studio CMO

7/9/2021
As of June 30, 2021, the ten largest reported healthcare data breaches have compromised the protected health information of 16-million patients. During the first six months of 2020, 3.5-million individuals had been compromised. Now more than ever, security is a top-level concern for every healthcare provider. Every HealthTech solution requires integration into the data system of the provider and requires access to data. How can your target customer—the CIO—keep all that data safe from bad...

Duration:00:41:37

055 | HealthTech Marketing Insights | Golden Spiral | Studio CMO

6/25/2021
Why Studio CMO Exists HealthTech marketers are on a rare pilgrimage. The overall industry is one of the most robust economic forces in our society and HealthTech solutions are leading the way in innovation, patient connection, and much more. We created Studio CMO so that you could: Our Hosts On this special episode, we also want to introduce you to our team. John Farkas John has always worked to bring creative projects together. After working nearly two decades as a creative director for...

Duration:00:19:31

054 | How Positioning Helps HealthTech Companies Survive the Marketing Doldrums | Mark O'Brien, Newfangled | Studio CMO

6/18/2021
Does Your Positioning Set You Up for Greater Success? Positioning is the art of articulating your unique value proposition in such a way that you begin a conversation with a potential customer. Both Golden Spiral and Newfangled are experts at helping companies define their market positioning for greater success. On this edition of Studio CMO, Newfangled's CEO, Mark O'Brien, looks at the pitfalls and benefits of good positioning, how companies win, and the single most important factor to...

Duration:00:39:58

053 | Why HealthTech Companies Should Start Podcasting | Peter Birch, MetaOptima Technology | Studio CMO

5/28/2021
Is HealthTech Podcasting Worth The Investment? Should your company start a podcast or not? If so, how much will it cost, how much time it will take, and what can you expect from it? According to Podcast Industry Insights, there are 2.1 million podcasts, but only 36.5%—or 773,258—have released an episode in the last 90 days. Only about 423,000 have released more than ten episodes. Those numbers may seem daunting, but consider the number of blogs in existence—more than 800 million. Would you...

Duration:00:55:55

052 | How HealthTech CMOs can Diagnose SEO | Chris Turner of Golden Spiral | Studio CMO

5/14/2021
Subscribe | Transcript | Comment About Our Guest For the last four years, A. Chris Turner has guided our clients and our agency to organic and paid victories online as our Senior Director, Digital Strategy & Performance Analytics. He is a true SEO helping make websites work for companies for the last 15 years. Chris is a veteran of the United States Air Force and a lifelong entrepreneur who knows the value of a dollar and how to stretch it. Show Notes Do you need an objective set of eyes...

Duration:00:38:12

051 | Five Keys to Building Better KPIs for Your HealthTech Company | Peter Smith of Golden Spiral | Studio CMO

5/7/2021
Show Notes The Five Keys to Building Better KPIs for Your HealthTech Company John discusses content from his article, "When What You Know Can Kill Your HealthTech Marketing." Peter outlines the entire process in detail in his excellent ebook, "A Step-by-Step Guide to Building KPIs for HealthTech Companies."

Duration:00:41:14

050 | Behavioral Modeling Leads to Deeper Customer Insights in HealthTech Marketing | Nicole Williams of RRD | Studio CMO

4/30/2021
Show Notes Nicole Williams outlines several aspects of targeting the healthcare provider. Remote or virtual healthcare has been adopted by less than 20% of Americans. RRD has created "Care Kits" to address the wide gap in digital adoption and the problems of many Americans who don't have a smartphone, high-speed internet access, and a webcam. As a HealthTech solution provider, your solution likely hits one major issue in the life of a patient. How do you address all of the peripheral...

Duration:00:41:57

049 | When Your Best Marketer to Your HealthTech Buyer is Their Customer with Laura Yecies of Bone Health Technologies | Studio CMO

4/23/2021
About Our Guest Laura Yecies is an entrepreneurial leader, strategist, and marketer. She has had a long background in tech including stints on Netscape and Yahoo. She has been consulting with Bone Health Technologies for the last year and was recently named CEO. She was a marketing consultant for Fabric Genomics, helmed SyncThink as CEO, led Catch until they were acquired by Apple, and had tremendous success at SugarSync, a data synchronization company, as their CEO up to their acquisition...

Duration:00:33:37

048 | Driving HealthTech Demand in the Telehealth Crowd with Samantha Bergin of 98point6 | Studio CMO

4/16/2021
Samantha Bergin is the chief marketing officer at 98point6, an on-demand digital primary care service founded in 2015 and headquartered in Seattle, Wash. Sam's nearly 25-year career centers around building and growing technology brands. Prior to 98point6, she served as vice president of marketing at Cozi, Inc., which was acquired by Time Inc. and is now owned by Meredith Corporation. Under her leadership, Cozi became one of the top 10-grossing productivity apps in both iTunes and Google...

Duration:00:39:31

047 | Do You Know Who: The Focus of Your HealthTech Marketing with Joshua Oakes | Studio CMO

4/9/2021
The Episode in 60 Seconds How well do you know your customer? Is your knowledge limited to a single sheet of paper with a fake name and some socioeconomic and psychographic data or have you taken a deeper dive? Joshua Oakes has spent his career helping companies understand their customers at a core level. He calls his approach, "Who First." On this edition of Studio CMO, we will walk through the four steps of Who First: Audience Discovery Audience Understanding Serving Your...

Duration:00:46:02

046 | The Genuine Power of a HealthTech Brand with Bethany Hale of Cedar | Studio CMO

4/2/2021
The Episode in 60 Seconds How do you build a company that always puts the customer first? Sarah Acton, VP of Sales and Marketing for Athos, has done so by building a synergistic organization that shares customer stories, digs into customer needs, and listens to each other. On this episode of Studio CMO, Sarah discusses: About Our Guest Bethany Hale is the Head of Marketing at Cedar, a data-driven patient payment and engagement platform. She brings 15+years of experience across marketing...

Duration:00:49:17

045 | LinkedIn Marketing Strategies for HealthTech with A. Chris Turner of Golden Spiral | Studio CMO

3/26/2021
The Episode in 60 Seconds LinkedIn is one of the best ways for HealthTech marketers to identify and communicate with prospective customers. What are the fundamentals? What are the advanced tactics? In this episode of Studio CMO, we look at: About Our Guest Chris Turner is Golden Spiral’s Senior Director of Digital Strategy and Performance Analytics and an expert in all things digital. Chris manages and monitors the online strategies for our clients related to paid media, content, social...

Duration:00:45:45

044 | Building Synergy in Your HealthTech Organization with Sarah Acton of Athos | Studio CMO

3/19/2021
Subscribe | Transcript | Comment The Episode in 60 Seconds How do you build a company that always puts the customer first? Sarah Acton, VP of Sales and Marketing for Athos, has done so by building a synergistic organization that shares customer stories, digs into customer needs, and listens to each other. On this episode of Studio CMO, Sarah discusses: About Our Guest Sarah Acton is the VP of Sales and Marketing at Athos, a wearable technology company focused on ensuring all types of...

Duration:00:39:04

043 | How Content & Data Drive HealthTech Engagement with Amanda Evans of SentryHealth | Studio CMO

3/15/2021
Subscribe | Transcript | Comment The Episode in 60 Seconds Many HealthTech companies offer solutions that are bought by a system or provider but ultimately serve the patient. How does the marketing team generate leads, build transformative content, serve both audiences, support sales, and make good decisions? Amanda Evans, CMO of SentryHealth, discusses: About Our Guest With nearly 20 years’ experience across client service and marketing, Amanda Evans is a proven leader with a history...

Duration:00:34:51

042 | 5 Points of True Marketing Integration for HealthTech with Nicholas Holland from HubSpot | Studio CMO

3/8/2021
Subscribe | Transcript | Comment The Episode in 60 Seconds Integration is essential in today’s marketing efforts. All aspects of your marketing must come together in a picture that allows you to have great visibility and control over what you’re doing. Nicholas Holland, VP of the Marketing and CMS Hubs at HubSpot joins us to talk about the five core aspects of marketing that must work in concert together. Nicholas also discusses how to manage the breadth, depth, and orchestration of your...

Duration:00:43:56

041 | Three Factors Influencing Every Healthcare Provider | Studio CMO

2/19/2021
Subscribe | Transcript | Comment The Episode in 60 Seconds Healthcare has always been tumultuous. However, two contemporary problems and one evergreen challenge are blocking your path to greater impact. On this edition of Studio CMO, we will explore the factors and the opportunity you have to press into the market despite them. Want to know more about how to identify the problems your buyers are facing and how to connect you solution to them? Schedule a no-obligation chat today. Gain the...

Duration:00:29:40

040 | How Hyro Met Providers' Needs During COVID | Studio CMO

2/5/2021
Subscribe | Transcript | Comment The Episode in 60 Seconds Aaron Bours and the entire Hyro team faced an uncertain future. They rebranded their conversational AI platform and brand right before COVID hit. How could they make a splash in the market? What was more important to them was the question: how can we help during a worldwide pandemic? They took the bold step to offer a COVID-19 Virtual Assistant at no cost to any healthcare provider who wanted to install it on their website. Find...

Duration:00:40:51

039 | The Best HealthTech Products Never Win with Kat McDavitt of Point Click Care

1/29/2021
Subscribe | Transcript | Comment The Episode in 60 Seconds Kat McDavitt of PointClickCare has seen the ugly side of HealthTech marketing. On this edition of Studio CMO, we discuss: Do you need someone to vent to? Do you need an objective third party who can play "bad cop" about marketing to leaders who just don't get it? Schedule a no-obligation meeting with John Farkas today. Gain the clarity you need to press into your year. Our Guest Kat McDavitt is Chief of External Affairs for...

Duration:00:44:06

038 | How to Earn Virtual Proximity Before HIMSS or without Live Events | Studio CMO

1/21/2021
Subscribe | Transcript | Comment The Episode in 60 Seconds Live events evaporated in 2020 and may or may not make a return in 2020. What percentage of your annual income came from trade shows and conferences? In this episode, we look at the critical importance of building virtual proximity to your leads since, more than likely, you'll have curtailed or no physical proximity to them this year. What to talk through your challenges with an objective source? Schedule a no-obligation chat...

Duration:00:37:21