Have you ever wondered how content strategy role has become a significant role in business and marketing? In this episode, I run through my personal experience with becoming a content strategist and how content strategy has evolved since the Internet started. Connect with Me Content Academy Instagram Succeed with Content Strategy Cohort (Private Facebook Group) […]
Since the Internet appeared, healthcare topics are the most searched terms. From weight loss to diseases and conditions to treatments, people want information to support their health. In this episode, you’ll hear Kadesha Thomas Smith, Founder and CEO of CareContent, share her insights into the importance of content for hospitals and healthcare systems, how she […]
Not to sound too dramatic, but being a content strategist in a digital agency can be a lonely experience. Many digital agencies still don’t focus on hiring content strategists to help with the, yes, content! In this episode, I talk with Jim Jacoby, a well-loved digital agency founder, who understood at an early stage the […]
A career in content strategy can be exciting and rewarding. Content strategists play an important role in making sure the right information is developed and posted at the right time. In this episode, I talk with rising content strategist, Nicole Shevlin, Social Brand Strategist at IBM, about how she continues to advance her content strategy […]
Starting your content strategy is one thing. Evolving it to better serve your audience is another thing. In this episode, Hungry by Nature food blogger, Ellie O'Brien, shares how she keeps her content strategy agile to keep her followers happy while growing more followers.
In this episode, I talk, again, with Katie Scarlett Brandt about the process for implementing a content strategy and what we're doing to make it easy for you to plan and implement your content strategy.
Content strategists and visual designers have a lot in common. We both need to know brand voice, tone and image direction/needs. In this episode, I interview visual designer, Jamie Brizzolara, to learn how visual designers work, what they need and how we can work better together.
Yes, even a podcast needs a content strategy. Before you embark on starting your new podcast, defining your content strategy will help you focus on what you need to say, who you need to say it to, how often you're going to say it and how you're going to say it. In this episode, my talented guest, and Succeed with Content Strategy Podcast editor, Andrea Klunder, provides insights into what you need to do before you start your successful podcast.
More than 30 percent of websites are powered by WordPress. The new editor, still in beta, Gutenberg, is changing the way content administrators can edit and design content. While we’re not sure when it’s going to go into full production mode, this episode will help you learn what it is, the pros and cons and what you need to know to work with it in the future.
Content strategy plays a crucial role in your social media strategy. It helps you identify your audience, tone, presentation style, posting schedule and measurement needs. In this episode, my guest, Brittany Hinrichs, founder of Atte Creative, a full service boutique branding agency, explains how she uses content strategy to develop social media messages that help her clients succeed.
Your personal brand is more important than ever in today’s world. In this episode, Ben Tanzer, Emmy award-winning, author, podcaster, strategist, storytelling and business start-up coach, explains why you need to start thinking about your story and how to get it started.
This episode focuses on how content strategy helps writers when working on digital projects. My guest, Katie Scarlett Brandt is a freelance journalist, writer and editor who uses content strategy to support her writing, and also to pitch stories to her clients and publishers. You’ll hear how Katie learned content strategy principles, what writers need […]
This episode focuses on the role content plays to build your business. I outline seven key qualities for creating Instagram posts that stand out among the crowd. You’ll then hear how The Keto Blog business owner, Jeanine Escobar, has built her keto coaching business by creating content that reaches new audiences, gains new customers and keeps her current customers engaged to be repeat customers. Key quote from Jeanine, “Today’s content is tomorrow’s business.”