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Simplified Marketing for Creative Entrepreneurs




Simplified Marketing for Creative Entrepreneurs




5 Genuine Goal-Setting Exercises for Entrepreneurs

Stacy wanted this year to be different but she needed help with her goal-setting exercises. After looking at what she managed to accomplish over the last 12 months she knew that something needed to change. Some weeks over the last financial year were downright hairy because of the limited amount of cash flow. Plus her dream of living on a tropical island for 6 months of the year hasn't materialised just yet. If you can relate to Stacy let me know if these points sound familiar. Setting goals and achieving them can be quite daunting You've rarely ever accomplished the goals that you set in the specific timeframe Others seem to be better at setting goals but it doesn't work for you You have a goal but you are clueless about the steps needed to take action Wouldn't it be lovely if there was a realistic way to set achievable goals with action steps as well? In this resource, you'll discover a few key secrets that separate the winners from the others. Join me as we look at a few goal-setting exercises for complete beginners. The Goal-Setting Process Before looking at the various goal-setting exercises available for you to use. It is important to understand the various aspects of the goal-setting process. Many people make the mistake of looking at the ultimate goal while ignoring the reasons behind that goal. For example, if you have professional goals like getting a 6-figure deal or having an income of $10k/month why do you need that money? I'll tell you why... It's because you have a number of personal goals behind those specific goals. This could range from larger goals like buying a mansion or a sports car to smaller goals like hiring a fitness coach. At the end of the day, the goal-setting process should start with the realistic goals of improving the quality of your life and the lives of your loved ones. It's important that you have a process that walks through the stages by adopting the 7 whys principle. At each stage of the process ask yourself why you want that thing. Here's what that looks like... I want to make $100K a year so that I can Pay for living expenses so that I can Buy a beautiful home so that I can Provide a secure life for me and my family so that I can Not have to worry about emergencies so I can Live my perfect day so that I can Do the things I enjoy Of course, you can also do this powerful exercise in reverse order. The most important step is that your focus is on accomplishing the right goal to create a life worth living. Also, these must be meaningful goals for your future self so that you'll be motivated sufficiently to accomplish them. 1. Your Perfect Day A number of years ago I was encouraged to write out in detail what my perfect day will look like. At the time, I was not a digital nomad or even a virtual assistant. In fact, I thought that it was a lot of wishful thinking. With a bit of hesitation, I sat down with a pen and a few sheets of paper. I scribbled down my perfect day from the time I woke up until the time I went to bed. Here are a few things I included. The ideal time for me to wake up each morning Who I would like to wake up with in my bed What I did after waking up The atmosphere and location I'd like to wake up in Items that I would include on the menu for breakfast At what time would I check messages and emails What I would do for work My working hours and days of the week Extracurricular activities Things I would like to do with my loved ones My downtime routine What I do at bedtime Things I do during the day for self-improvement Although I can't remember every single thing that I wrote down many years ago, I can tell you that this stuff works. It's crazy what happens when you get crystal clear about what you want to include or even exclude from your perfect day. I'm living some of that dream even today which ...


The Ultimate Guide to Freelance Marketing Consultant Rates

Siobhan needed help promoting her small business but she didn't know what are the current freelance marketing consultant rates. This is important for her because she didn't want to pay too much for digital marketing services. Yes, leads and sales are important to the survival of any business. Like many entrepreneurs and small business owners, Siobhan prefers spending time doing what she enjoys. She just was not interested in learning to become a digital marketer herself. Let me know if you face these struggles like Siobhan. You need more leads and sales in your business this year Setting up a 12-month marketing plan is outside your comfort zone You like showing up on social media but you don't have a marketing strategy in place Terms like ROAS, abandon cart emails, CTR, conversion rate, LTV and MRR are way outside your wheelhouse If only there was a way to figure out the cost of a marketing consultant so that you can include them in your marketing budget. In this resource, you'll discover simple strategies to plan, budget and hire your digital marketing strategist to significantly increase your business revenue. What or Who is a Marketing Consultant? For the purposes of this resource, a marketing consultant is someone who works alongside a business at a strategic level to lead their marketing plan. In many cases, a business will hire a marketing consultant to fix issues like underperforming campaigns. Sometimes they are brought in to help an organisation adopt a more cohesive approach to their marketing strategy. Ideally, there would need to be a budget set aside for marketing spend and your marketing consultant can oversee how to spend it effectively. Your marketing consultant should help you get a good return on your marketing spend. A marketing consultant can look at the historical data from your marketing spend vs results over the last 3-12 months and give you wise insights. It is important to note that even the best marketing consultants are not magicians. They don't have control over external forces, economic factors, market trends or making things go viral.🤣 Social Media Manager vs Marketing Assistant vs Marketing Manager vs Marketing Consultant Before we look at rates it's important to understand all the different roles that promote a business. Let's spend some time understanding who these people are and what they do. 1. Social Media Manager Depending on the size of your business you may already have someone who looks after your social media accounts. Their role would be to develop a plan for the social media channels, write the copy, create the graphics and schedule out the content. They would also look at the performance of the content and suggest ways to improve the results of their social media efforts. Another vital role would be to keep up with the latest trends and grow the social media community for the business. 2. Marketing Assistant or Marketing Coordinator So how does the social media manager differ from a marketing assistant or marketing specialist? Well, a marketing assistant also known as a marketing co-ordinator does just that they assist. They are not responsible for leading a specific strategy. In most cases, the business owner makes a plan and the marketing assistant would help implement the plan in the business. They can create graphics from existing templates, transcribe copy based on what the business owner said and pull + compile the reports for someone else to interpret. 3. Marketing Manager If you decide to hire a marketing manager in your business here are a few things that you can expect. They expect to be hired on a full-time basis. The marketing manager would own, plan and develop the marketing strategy for the business across multiple channels. It is their responsibility to deliver the results that they promised. The kind of results that you can expect from a m...


How to Get Potential Clients Through Cold Email

Shelley started her business recently and she had a burning question, how to get potential clients through cold email? As an entrepreneur, you know that it's important to constantly have cash flow in your business. Without any consistent income, your business is just an expensive hobby. The one skill every entrepreneur needs to master is getting sales or clients into their business. Shelley was keenly aware of this which is why she needed to find a way to master this skill. Here are three things to consider when you decide to use cold emails as your way of generating leads. You'll need a fresh list of people to email every week Sending out emails that get responses is crucial Doing this 100% manually can be a daunting task Nobody likes to be sold to but everyone likes to buy If only there was a way for Shelley to get proven strategies and resources that work every single time. In this resource, you'll discover a number of key elements and insider secrets that you can use to get the results that you need. Email Marketing Statistics So, you're probably wondering why Shelley decided to use cold email as her lead generation strategy. Well, according to Oberlo, there are 4.3 billion users of email globally and this is set to increase to 4.6 billion in the next few years. Another surprising statistic from the same source reveals that over 3 billion emails are sent every day. To put that into perspective, there are 2 billion active users of Facebook daily. In terms of return on investment, the figures show that you can expect to generate $40 for every $1 spent on emails. 81% of business owners continue to use email as their source of customer acquisition. Also, welcome emails have the highest open rates at 68.6% when compared to the average email open rate of 19.7%. Did you know that 49% of consumers said that they like to get promotional emails from their favourite brands weekly? Based on what you know now about email marketing do you think that Shelley has made a good decision? List of Potential Clients One of the toughest things Shelley needs to do before sending out cold emails is to develop a list of her prospective clients. Have you ever wondered where people find a list of ideal clients? If you have no idea who your potential client or buyer persona is then it will be more difficult to find them. So, spend some time developing an avatar of your prospective client before moving to the stage of getting a list. One of the things to figure out when profiling your ideal client avatar is where you can find them quickly and easily. When you know who they are and where they spend most of their time then it becomes easier to find them as well as their email addresses. A number of places where you can find them could include: LinkedIn Business website Instagram Facebook 3rd Party Publications Let's look at ways in which you can develop a solid list of prospects. How to Get a List of Email Addresses Broadly speaking there are two ways to generate a list of email addresses. These two ways are called inbound and outbound. Inbound involves you leaving a link for people to access a free resource and they'll need to enter their email address to get it. Outbound is quite different, you basically need to go and find them and send them a cold email introducing yourself and giving them a reason to respond. Everyone likes inbound email marketing because it is like if your prospective client raises their hand to get what you have. However, if you are like Shelley and you're starting from scratch there are a few ways to get this started. 1. Social Media Hand Raiser The next time you are publishing content on social media instead of sharing a link publicly ask your prospective client to send you a DM. If the thought of getting your prospective clients to send you a cold direct message gives you butterfl...


How to Get Clients Through Facebook Ads – The Guide

Nellie sighed, her business has experienced a great level of success over the last 3 years but now she wondered how to get clients through Facebook Ads. She knows that in order to take her business to the next level and generate the revenue needed to fulfil her dreams. It was imperative for her to scale her cash flow. Nellie had about 110 clients on a monthly retainer or subscription. What would be nice is if she had two new groups of clients. Project-based clients for VIP day engagements Consulting clients who needed more high-end services Have you experienced something similar to these points in your business as well? You're making 2-3 sales a week on your signature offer You are making between $12k and $15k per month consistently It is your dream to get to $20k and then $50k per month but you're not sure how Just recently, I was listening to one of my peers say that they were unsure what to do next to get the results they needed in their business. In this resource, you'll learn a simple step-by-step process about how to get clients through Facebook Ads. Why Facebook Ads? Before looking at that process, it's important to understand why Nellie is interested in learning about Facebook marketing. So, let's spend some time looking at the latest Facebook advertising statistics. Facebook currently has over 3 billion monthly active users based on an article from Demand Sage. According to Hubspot, Facebook Ads reach 62.2% of all Americans from age 13+. In that same resource, we can see that there are over 10 million active advertisers on the Facebook platform compared to an audience of 2.25 billion in terms of advertising audience size. That means, only 0.45% of active advertisers compared to the audience size. I'll let that sink in for a second. During 2022, Meta generated $113 billion in ad revenue. This means they make $51/person in their advertising audience. Most users in the US are aged between 25-34. Facebook is used by 67% of social media advertisers and 25% of marketers say that Facebook has the highest return on investment. Now that you know this essential information do you think Nellie's interest in using Facebook Ads for her business is justified? Ideal Client No matter how good the Facebook ads statistics appear to be. It is really important that you answer this question. Is your target audience hanging out on Facebook? If yes, then it means that Facebook is a great platform to get clients. Having a clear understanding of who your ideal client is will help you to succeed with Facebook ads. The reason for this is that one of the most intriguing aspects of Facebook Ads Manager is the ability to choose the right audience. This is accomplished using a process called audience mining. A few good examples of this are knowing who your target market follows, what they listen to, where they spend their time online and what apps they use to stay informed. If you know that they like shopping at Lululemons, own a Peleton and spend winters at Breckenridge in Colorado every year. Guess what? You can use Facebook audience targeting to find them. Facebook Page One of the first things you'll need to have in place if you want to find clients through Facebook ads is a business page or a Facebook page. All you need to do to get one is to sign up and complete your details. You can name the page after yourself or use a business or brand name. It would be best if you also have a branded email address and a website address. If you've never created a page before head over to your personal profile and click the 9 dots on the top right-hand side. You'll see the option to create a page in that menu. Please note that apparently there are different versions of the platform depending on where you are located so yours may look a bit different. After creating your page,


How to Attract New Clients in 5 Incredible Ways

Melia felt tired and frustrated from working 50-hour weeks, something needed to change fast. She would do anything to start her own business but didn't know how to attract clients. Melia knew that if she didn't figure this out in the next 6 weeks, she would need to quit her job of 14 years. Yes, there's a lot of information available on YouTube and blogs across the Internet. However, what would be nice is if she could find a resource that would lead her through the client attraction process successfully, step by step. Let me know if you struggle with any of these. You know that client acquisition is very important for your small business No clients means no cashflow, revenue or income It would be best if you generated a lot of income to become profitable Getting your business to 5-figure months consistently is the ultimate dream If only there was a way to get this process automated or at least have multiple streams of consistent high-quality leads. In this resource, you'll discover how implementing a few simple systems can generate leads that'll help you generate the income and profits needed to go laughing all the way to the bank. 5 Things You're Probably Doing Wrong Before looking at those 5 incredible ways to attract clients let's spend some time looking at the things that don't work. At least when you know what not to do you'll understand the reason why you're not generating leads for your business. You'll also have a better idea of how easy it is to settle for these default or vanilla options in your business. 1. Talking to Everyone Several years ago when I was brand new to business I didn't understand the concept of target marketing. When asked by my business advisor who is my target market, I responded with, "Anyone who needs my services". There's a common phrase in marketing which says, when you talk to everyone, you're talking to no one and this is so true. 2. Not Digging Deep Enough Another common mistake is when you are addressing a specific target audience you are not digging deep enough. What I mean by this is that you are solving a core problem for your potential customers and this core problem has symptoms. For example, when someone is constantly late for all their appointments, what is the real problem? Please don't say that they need a watch. Lol!! 3. Wrong Platform You might not be someone who has difficulty with talking to everyone or digging deep but what about the platform you are using to promote your business? Are you using the right platform where your ideal client is hanging out? Business is so weird, sometimes I find certain types of audiences hanging out in the strangest places. 4. Suffering From Analysis Paralysis This may not be you but there are some people who spend a lot of time analysing everything before taking action. They'll choose 2-3 platforms and go on each one to spend time observing conversations and results others get. However, spending 6-24 months lurking and observing will definitely not bring you leads. 5. Stuck in the Content Creation Phase This is probably the most popular challenge that many new business owners, entrepreneurs and freelancers face. If you are stuck trying to make your content perfect before publishing it then I have some news for you. Nobody is perfect and your client cares more about solving their problem compared to any errors you made. Who Are Your Potential Customers? I know I mentioned this briefly previously but let's take a look at this in a little bit more detail. Understanding who your potential new customers are will not only help you to better customise your research process. It will also help you to coin a message that speaks to them at a deeper level. You'll have much better results if you spend time listing out the things that irritate them or even keep them awake at night. In the previous example,


How to Get Clients From Facebook Groups [Bank $1,000]

Are you wondering how to get clients from Facebook groups without feeling icky? You've come to the right place because I've made at least $10,000 using this method. In fact, let me tell you the story of Ethney... Like many people getting started in business Ethney had big plans of how well her business would do during its first year. Ethney was a planner so she wanted to prepare everything before finding her first client. She developed a solid business plan, put all her software and systems in place, and got her branding and website ready. She also hired an accountant and even consulted with a lawyer for her contracts. So, when you look at her business from the outside it was perfect. However, there was only one problem... Ethney didn't have a single client. It means that she really needed to get clients fast otherwise she'd end up with one expensive hobby. So, what can she do to resolve this problem? In this resource, you'll learn 5 ways to find clients using Facebook groups as well as what you need to do to be ready to get paid. 5 Reasons Why You're Not Getting Clients in Facebook Groups Before diving into how to quickly and easily find clients using Facebook groups, let's first at 5 ways that don't work. A little background about me... I started my digital business just before 2020 when we had that major global event. My first client as well as my first $5,000 online came from me finding a client using a Facebook group. I'm telling you this so you'll realise that I'm not just talking about theory but something that worked for me in real life. So, here are 5 ways to repel potential clients inside Facebook groups. 1. Ignoring a Potential Client's Request to Not Send a DM I see this quite often inside Facebook groups where a potential client would say something like "no DMs". Quite a number of freelancers or VAs would ignore this and send a direct message anyway. I remember there was a time when I advertised a role for one of my clients and I asked potential freelancers to send me a DM. It was so overwhelming that I swore never to do it again. 2. Not Paying Close Attention to Their Requirements One of the most annoying things anyone can do when offering a service is not 'listening' to your potential client's needs. When a prospective customer publishes a post inside a Facebook group giving an overview of their needs and pain points. In many instances, they are looking for a specific solution or result. For example, the person may say, "I'm not looking for a program or training but a done-for-you service". A freelancer may write in the comments, "___________has a really amazing program that would be a great fit for your needs". What does the client want? These potential customers are normally cash-rich and time-poor so they have no interest in yet another training program. 3. Using Vanilla Responses When Commenting When trying to get the attention of new clients one of the best ways to get lost in the crowd is to reply like everyone else. Responses like "I sent you a DM", "here's a link to my portfolio" and "Applied". Yes, I hear complaints all the time from freelancers who say that they don't bother applying for a role that has dozens of comments on it. The question though is, what are you doing to stand out in that crowd? 4. Doing a Copy and Paste Attempt Another reason why you're not getting clients using Facebook groups is when you take a slapdash approach. In other words, you prefer to hurriedly apply or reach out to 100 potential clients every week. Instead of spending quality time reaching out to only 25 using a unique approach for each one. Remember that quality beats quantity every single time. 5. Looking for Work Posts This may sound strange... You are looking for clients and publishing a post inside a Facebook group saying that you are looking for clients doesn't really work.


How to Get Clients on LinkedIn Fast [Even as a Newbie]

Martha was desperate she started her business and she wanted to know how to get clients on LinkedIn. The challenge is that Martha was unexpectedly made redundant at her 6-figure job due to her company outsourcing to low-cost locations. Rather than adopting a wait-and-see attitude, Martha wanted to develop an alternative income source as soon as possible. Her 15 years working in business operations leave her with no choice but to promote her business and close sales, even if this is 100% new to her. Do any of these sound relatable to you? You've always used LinkedIn as an online resume Your current connections are not your ideal clients The thought of promoting your business to your connections makes you feel icky You have no idea how to use LinkedIn to find clients If only there was a simple guide to give you step-by-step instructions. In this resource, you'll discover 5 secrets to getting your first client on LinkedIn in the next 30 days. Why LinkedIn is the Best Platform to Find Buyers Have you ever wondered why LinkedIn is one of the best places to find clients or for lead generation of any kind? Well, let me help you with this aha moment. When it comes to social media platforms, LinkedIn is the only one that your potential clients volunteer to divulge their buying power. As a professional network, people are forced to complete details about their profession and qualifications. The only other platforms that come close are X (formerly Twitter) and Instagram. Titles like VP, Manager, Director, President, CEO, Founder and COO scream to others that I influence buying decisions at this company. A person's LinkedIn profile also reveals information about education, interests, past experience and stability. The only difficulty you'll encounter is actually sending a 'cold outreach' connection request or sending an InMail. If you feel so inclined you can upgrade to the Sales Navigator subscription on this social media platform. Your Target Audience One of the first things that you'll need to do before reaching out to prospective clients is to figure out or get clear on your target audience. Do you know who that person is and where they hang out online? What about their problems or the pain points you are trying to solve? Ever wondered about where they are in their journey right now and what questions keep popping up in their heads each day, week and month? What keeps them awake at night? Having a really good understanding of your target audience is one of the keys to successfully finding and/or attracting your potential clients on LinkedIn. In case you are wondering why, I'll explain in greater detail in the next section. Let's look at the best practices for your LinkedIn profile. You do need a LinkedIn account for this to work. Your LinkedIn Profile Did you know that your LinkedIn profile acts as a sales page for your potential clients? I know you're skeptical about that statement but hear me out. When you reach out to someone on LinkedIn, especially if they don't know you the first thing they do is head over to your profile to 'check you out'. If your profile has a professional headshot, is optimised and speaks to your target audience then there's a high chance that they'll convert to a paying customer. The top section of your profile serves as a headline, sub-headline and summary of what you do and who you help. Below that you have a featured section which is a great place to add links to items such as lead magnets, testimonials and your lowest price offer. The next section is your latest activities, posts, articles and stuff you commented on across LinkedIn. Right below that is an about section, use this space to speak directly to your potential clients including the results you can give them. This is followed by your experiences showing your potential clients why you're qualified to help them.


How to Get Clients Online – 41 Proven Ways [#31 is Rare]

Rebekah lost her job last week so, she decided she wanted her own online business but she had one problem. She didn't know how to get clients online. Her background and experience spanned 20 years working for Fortune 500 companies in her capacity as Human Resources Director. So, the idea of doing any kind of sales and marketing for a business was foreign to her altogether. However, she knew that for her business to make money she needed to figure out how to get clients fast. Let me know if you find these relatable at all. You've always wanted to start your own business but wondered how to make it work The whole 9 to 5 job scene is no longer appealing The fear of failure at a business venture is keeping you stuck in that cubicle Getting that first client would really boost your confidence by 1,000% If only you knew how to navigate the digital marketing world effectively to find paying clients. In this post, you'll learn practical ways to get clients online that would say yes to you even though you don't have experience as an entrepreneur. How to Build Trust and Authority Before diving into the process of finding clients for your new business let's talk about building trust. Believe it or not, the number one reason why potential clients may not say yes to you is because they don't trust you. You're probably thinking, well Alvern, I don't trust me either so why should my potential clients? The truth is the only difference between you and the person who has been in business for 3-10 years is that they are more confident than you. Yes, confidence is the thing that separates those who book clients and those who don't. So, how do you get clients to trust you? Did you know that potential clients will "check you out" before deciding to have an initial chat? Since this is the case it is important for you to give them something to chew on by creating 2-3 social media profiles. This helps you to establish an online presence. Here's what you can do, choose a business name and then... Create an Instagram profile for your business Publish a Facebook business page Create a simple one-page website (use a Canva template) Right now it may all seem quiet because you don't have any content published yet but hang tight because we'll look at that next. What Content to Publish on Social Media? When you're just starting in business it's really difficult to figure out everything on your own. One of those things includes knowing what to post on social media also known as content marketing. The number one tip I'm going to give you next is going to change your life forever (well almost) and here's why. Most solopreneurs complain that social media feels like a constant content hamster wheel where you have to post fresh content daily. However, I can tell you that 3 times a week is fine. The secret to coming up with 365 days of content ideas is this... Write down the top 12 topics in your niche. If you get stuck remember that you can always use ChatGPT to help you complete the list. Now that you have the list head over to Answer the Public, type each topic and take note of the top 30 questions for each one. At the time of creating this resource, you could create a free account and get 3 free searches a day. There's also the option to get a lifetime account for only $79. What to Do With Those Questions from Answer the Public? Now that you have the questions be sure to grab the one with the highest searches. You can choose to do all the questions focused on a specific topic in one month or place them in a spreadsheet and shuffle them. For each question create content suitable for each social media type. Here's an example of what I mean. One of the questions on the topic of lead generation was, how to generate leads with Facebook Ads. I can map out the content like this... A carousel on Instagram Also,


Facebook: Business Suite vs. Business Mgr vs Creator Studio

It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms. While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled. As if the health restrictions weren't bad enough Julie thought that this change was adding injury to insult. As a business owner if you are looking to streamline social media management on Facebook then you're probably familiar with the Facebook Business Page and the various tools available. For growth, any Facebook advertiser or content creator must identify the right tool. I've been playing this game for over a decade and have seen so many people struggling to figure out which tool is right for them. It's like trying to choose between pizza toppings - so many options, so little time. If you're feeling lost in the jungle of Facebook tools, fear not! In this resource, you'll discover how to conquer the social media world and Facebook, its undisputed king and you'll be able to pick the perfect tool for your needs. It's like a battle royale between two heavyweight boxers, Facebook Business Suite vs. Business Manager. And just for kicks, I'll throw in Creator Studio as a wildcard contender. Don't worry, you'll come out on top. Facebook Business Suite - Info Guide Facebook Business Suite (now Meta Business Suite), is like assembling the ultimate team members of social media superheroes to help small business owners conquer the world of social media management. Launched in 2020, Facebook Business Suite is the ultimate sidekick that integrates the Facebook Pages Manager app and the Instagram app, creating a powerful force for businesses to manage their accounts on the go. It's like Gamora and her sister Nebula teaming up to conquer the galaxy but for social media. Facebook Business Suite was designed to replace Facebook Business Manager. Let's face it, FB Business Manager can be as complicated as trying to solve a Rubik's cube blindfolded, especially for small businesses with limited resources. Facebook Business Suite, on the other hand, is user-friendly and accessible for businesses of all sizes. The new interface with powerful features is as easy to use as playing a game of Monopoly with your family. You can access Facebook Business Suite on both desktops and via mobile app, giving businesses the flexibility to manage their accounts from anywhere. And you can schedule posts and stories on both Facebook and Instagram in advance. This game-changer feature allows businesses to plan and organize their social media content like a pro. Facebook Business Suite also offers a range of additional tools that can help businesses improve their social media strategy. These include ad management tools, audience targeting options, and insights into the performance of their content. With these great tools, businesses can gain a deeper understanding of their audience, create more engaging content and ultimately drive more traffic and sales to their website. It's like having a secret weapon in your back pocket. Facebook Business Manager - Info Guide Compared to the sleek and user-friendly Facebook Business Suite and Creator Studio, Business Manager feels like a clunky relic from a bygone era. It's not as powerful as its newer counterparts, and let's be real, it's just for managing page settings and assets. And don't even get me started on the way Business Manager handles ads. It is like trying to swim upstream in a river full of obstacles. It's an outdated way of managing ads that can leave even the most experienced marketers scratching their heads. It's mainly intended for managing page settings and assets, like who has access to your page and what permissions they have. If you're looking for a simple way to manage your page and assets, Facebook Business Manager might be a good fit. For a few businesses,


How Much To Spend On Facebook Ads [Real Example Included]

Aoife broke out in a cold sweat because she wondered how much to spend on Facebook Ads. In the past, she dabbled with Facebook Ads spending $600+ with very little return on that investment. You see, Aoife saw many entrepreneurs and small business owners who publish stellar results from their Facebook Ads campaigns. This has never been her experience but it would be lovely if she could finally crack the code and get significant results for her business. Facebook is one of the most powerful tools that allow businesses to quickly and easily create targeted campaigns to reach their desired customers. With its growing popularity, it is important to remember that there is no one-size-fits-all solution. I have come across many marketers feeling nervous about Facebook ads' costs and budgets. Many get iffy with thoughts of how much to spend on Facebook Ads and what is a good daily Facebook ads budget. In this comprehensive guide, you will learn how much to spend on your Facebook Ads in order to get the best results. In the end, you will have a better understanding of how to allocate budget and run effective and successful Facebook Ads. How Much To Spend On Facebook Ads - Budgeting Guide For 2023 With the right Facebook Ads strategy, you can reach your target audience and grow your business. But how much should be spent on Facebook Ads? The answer depends on your budget, size, industry, and goals. To work out optimal spending, it's important to set a budget that is realistic and achievable. If you're ready to start advertising on social media, don't be intimidated by the Facebook cost. You can start small with just $1 per day and start seeing results. This approach works for those who have a limited budget and want to test the waters before diving in. Before you start looking at allocating more money, here's a step-by-step guide that you can use. Step 1: Determine Your Monthly Facebook Advertising Budget When it comes to determining your monthly Facebook advertising budget, the key is to start small and adjust as you go. There are a number of factors that would lend to good results. For example, a lead generation campaign using the most relevant ads can be achieved at the lowest cost. To be more specific Facebook lead ad cost is surprisingly low per lead compared to other objective types. You'll want to consider how much you can realistically afford to spend. Another way to look at it is what is your lifetime budget. A good starting point is to allocate 5%-10% of your overall advertising budget to Facebook and Instagram ads. This will give you the flexibility to experiment and learn from the campaigns. Once you've allocated a budget, it's important to track your results. This will give you an idea of how effective your campaigns are and how much you should be spending. Try using different budget strategies for different campaigns. For example, you can use a cost-per-click (CPC) pricing model for campaigns that focus on conversion rates, and a cost-per-thousand impressions (CPM) for campaigns that focus on brand awareness. With the right budget and strategies in place, you can ensure that Facebook Ad campaigns are working for your business. Step 2: Consider The Size Of Your Brand & Average Product Cost When it comes to deciding how much to spend on Facebook Ads, the size of your brand and the average cost of your product are two important factors to consider. Small business owners tend to have a much lower budget than larger brands and hence may not be able to afford the same amount of advertising. The cost of your product will also play a role in how much you spend on Facebook Ads. If you’re selling a premium product, you may need to invest more money in ads in order to reach the right customers. On the other hand, if your product is more affordable, you may be able to get away with a lower Facebook ad budget. Ultimately,


The Ultimate Facebook Ad Frequency: How Much Is Too Much?

Picture this: you've spent countless hours crafting the perfect Facebook ad for your business. You're convinced it will boost your sales, and can't wait to see the results. But after a while, you notice something strange. The same people keep seeing your ad over and over again in their Facebook feed. They're starting to get annoyed, and they are leaving negative feedback. So, what's going on? Well, my friend, it seems you've encountered the issue around Facebook ad frequency. And if you're not careful, it can hurt your campaign more than it helps. But what is Facebook ad frequency, and how much is too much? Let’s dive deep into the world of Facebook ad frequency, and I'll share with you some practical tips to make sure your ads stay fresh and relevant to your target audience. What Is Facebook Ad Frequency, And Why Does It Matter? What exactly is Facebook ad frequency, and why should you care? Facebook ads frequency is the average number of times your ad has been shown to each person in your target audience. It's crucial because if you have a higher frequency, people might experience ad fatigue, leading to lower engagement, higher costs, and a potentially negative perception of your brand. On the other hand, maintaining an optimal frequency can be beneficial for ad recall, particularly for a potential user or new user who is not yet familiar with your brand. A well-managed frequency number helps ensure your target audience sees your ad enough times to remember your message and associate it with your brand. By striking the right balance, you can optimize your campaigns for better ad recall without overwhelming your audience or causing high ad fatigue. This can help you achieve higher engagement and conversions, making your advertising efforts more effective and efficient. Managing Your Facebook Ad Frequency Managing your Facebook ad frequency is about finding the right balance between reaching your Facebook user audience and not overexposing them to your ads. It can be tricky to master, but here are some best practices to help you manage your ad frequency effectively: Monitor your ad frequency regularly to ensure it stays within an optimal range. The optimal frequency varies, but it should be around1 to 3 per ad set Adjust your ad targeting to reach a broader audience size if your frequency gets too high. Rotate your ad creatives to keep your ad quality fresh and engaging. Another thing you can do is use the frequency cap feature to limit how often your ads are shown. Understanding Facebook Ad Frequency Cap Now that you know what Facebook ad frequency is and why the frequency metric is important, let's talk about how you can control it using the Facebook ad frequency cap. There are a couple of ways to set frequency depending on your needs and the features available. First thing, if you are creating a campaign, Facebook Ads Manager only allows setting frequency caps for awareness campaigns. You’ll be able to find that option when clicking the show more options under bid control. The default frequency cap is 1 impression every 7 days, but you can edit it to whatever number you’d like. Another option is to create automated rules. To do this, you’ll need to: Open the Facebook Ads Manager. Highlight the specific campaign where you'd like to implement the rule. Click the Rules drop-down button beside campaign tags in the main menu, select Create a New Rule, and click Custom Rule. Provide a name for the rule, and decide if it should apply to all active campaigns or only the selected one. Select the action for the rule to perform. You have three options: turn on the campaign, turn off the campaign, or send a notification only. Set up the desired frequency cap and time range for the rule under Conditions. Unfortunately, this option does not enforce a strict frequency cap, as it is limited to,


The Facebook Lead Ads Cost Guide – How Much Per Lead

Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model. As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals. While Udemy and Coursera look like attractive options because they have an existing audience. Kimberly knew straight away that these course marketplaces are not the best solution for her dream life. Let me know if you can relate to these points. You've enrolled in several coaching programs that promised visibility but didn't deliver You don't have an existing audience to promote your course After spending $1,000s on resources you're wondering if to throw in the towel All you need to see is a silver lining behind your current dark cloud If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month. In this post, you'll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price. What is Facebook Lead Ads In case you are brand new to Facebook advertising and wondering why you haven't heard about it before this is for you. One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works. However, before doing that here's a brief explanation. Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses. The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself. It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook. So, everything occurs on the platform. How is it Possible to Generate Leads Without Leaving Facebook When you are logged into Meta Business Suite and you click on Ad Manager you'll see the opportunity to create a campaign. After clicking 'Create' at the campaign level you'll see a list of objectives to choose from which will determine your ad type. Choosing leads as your campaign objective will give you a list of possible results that you'll receive from running this type of campaign. Notice the four options given include: Calls Instant forms Conversions Post engagement It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook. 'Instant forms' is the not-so-popular name for Facebook lead ads. What Does the Lead Ad Form Look Like? After creating your ad set and creatives you'll see the option to customise your Instant form before publishing your Facebook ad. As you can see Facebook is pretty thorough in that they've included an area for Privacy policy which is very crucial. This is because you'll be collecting personal details or contact information like an email address. The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you'll get. Although a Facebook pixel isn't required to run an instant forms campaign you'll still need a link to your privacy policy page. This leads us to the next question, the ad. What Does a Lead Ad Look Like? If you're wondering how different a lead ad looks compared to regular ads the answer might surprise you. A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom. Typically the call to action would be to download the free resource that you will be offering them in exchange for their details. Here's an example of one such ad as it would appear on Facebook Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.


Facebook Ad Automation: What Nobody is Telling You

As a course creator Edith heard a lot about Facebook ad automation and she wondered if this would work for her business. After launching her program 12 months ago Edith is always on the lookout for ways to drive more leads to her sales funnels. So far, she has tried Facebook ads, organic Pinterest marketing and organic social media campaigns to generate leads. Recently, I attended a social media conference and the hottest topic among the delegates was Facebook ad automation. It was surprising to note that with its ability to target specific new audiences and drive engagement, Facebook's automated ads can play a major role in driving sales and increasing reach. With this guide, you can learn how to create and manage effective Facebook automated ads that will help you reach your desired audience and maximize return on investment. From selecting the right ad format and targeting options to optimizing campaigns to get maximum results, I'll walk you through the process. What Are Facebook Automated Ads - 4 Top Benefits Facebook ad automation has revolutionized the way businesses reach their target audiences. These are created and managed entirely through the Facebook Ads Manager. With automated Facebook ad campaigns, you can set up and launch an ad in minutes, even if you don’t have any ad creation or management experience. Facebook automated ads can be used for a variety of purposes, including boosting brand awareness, lead generation (via Facebook lead ads) and driving traffic to your website. They are highly customizable, you can select the ad format, choose a targeting strategy and create a custom ad that gets desired messages across to the right people. With the help of sophisticated artificial intelligence (AI), businesses can now create customized personalized ads. This essentially speeds up the ad creation process. This helps them maximize their ad spend and get the most out of their campaigns. Automated ad campaigns run on a budget-spending model and are optimized to get you the best return on investment. Personalized Audience Targeting Based On Your Page When it comes to marketing, Facebook's automated ads are a game changer. With the ability to target an audience based on data and activity associated with your page, you can reach the right people with the right message at the right time. This means that your ads are more likely to be seen by interested parties. Plus, with advanced audience segmentation, you can create custom audiences based on age, location and other profile information. This aids in helping you tailor messages accordingly. What's more, you can track the performance of your campaigns in order to make adjustments and maximize results. Facebook automated ads are a powerful tool for any business, and they can help you gain more leads, customers and profits. Quick Tip: It is advisable that you have an established Facebook ad account with a history of running ads before choosing to use Facebook Ad automation. Multiple Ad Versions For A/B Testing (up to 6 different versions) If you're looking to get the most out of your ad campaigns, Facebook automated ads with multiple ad versions for A/B testing are a must. You can test six different versions with different images, ad copy, or even targeting the right audience. This is an incredibly powerful tool as it helps optimize your ad campaigns and get the most out of your budget. With this feature, you no longer have to guess which version of your ad will get the highest conversions. Instead, you can make metrics-driven data decisions. Suggesting Changes & Other Useful Notifications Facebook automated ads are easy to set up and manage, and they allow you to target specific types of customers. But did you know that Facebook also offers suggestions for changes to your ads? With this feature, you can get real-time feedback on what's working and what's not.


How To Lower the Cost Of Social Media Advertising In 8 Steps

One afternoon I along with my 3 friends decided to step out for lunch. On the way, Sophie asked me to stop at a new Italian restaurant. She had seen an amazing advertisement and great reviews on Instagram and finally, we had Italian that afternoon. This is the power of social media advertising. It has revolutionized the way we communicate, build relationships and find new customers. Social media advertising is a great way to reach a large audience and promote your business, but the cost of social media advertising could make a hole in your pocket. This guide provides a detailed overview of the cost of social media advertising and how you can make the most of your budget. Social Media Advertising Glossary If you're new to the game of advertising, navigating the complex language and terminology of the industry can be a huge challenge. Following is a comprehensive guide to the social media advertising glossary, to help you understand the lingo used by industry professionals and ensure that you're well-equipped to take advantage of all the different platforms. CPC (Cost-per-click) - The amount you’ll pay for ad placement when your ad is clicked PPC (Pay-per-click) - The amount you pay for the clicks your ads get, meaning you only pay when someone actually clicks your ad. CPM (Cost Per Mille) - Also known as Cost per Thousand Impressions, is an amount you pay when your ad is shown a certain number of times. CPL(Cost Per Lead) - The amount where you only pay when someone clicks on your ad and takes action, such as signing up for your newsletter or filling out a contact form. CPV (Cost-per-view) - You pay for every view generated by your ad. This means you don't have to worry about clicks or impressions, you only pay for the views that actually count. CPA (Cost Per Action) - Also known as cost per acquisition. This is the amount you pay for every user that clicks on your ad, visits your website, or even makes a purchase. CTR (Click-through rate) - The CTR is a measure of how many people are clicking on your ad. This number will vary based on the type of ad you’re running and the platform on which you’re running it. ROI (Return on investment) - ROI is the return on the money you spend, so you can determine whether your investment is worth it or not. ROAS (Return on Ad Spend) - is very focused on the return on ad spend for a specific ad campaign. It is different from ROI because it only considers the cost of the ad but excludes other fees like copywriting, graphic design, ad management etc. The formula to calculate ROAS is Revenue/Ad Spend Social Media Advertising - Budget’s Guide When it comes to social media advertising, budgeting is not only important but a challenge as well. I like to think of myself as your personal budget guide when it comes to social media advertising! To start off, the cost of social media advertising depends on the platform you're using and the type of ad you're creating. To narrow down marketing platforms for your business, you need to have clarity on the monthly budget vs the bidding options on different platforms. Before you review the average CPC and CPM on various platforms, it is advisable to set a budget and focus on tailoring your campaigns to reach the target audience more effectively. Minimum Ad Budgets For Different Social Media Platforms Facebook = $1/day for impressions, $5/day for clicks Instagram = $1/day for impressions,$5/day for clicks Linkedin = $2 /click, $10 /day Twitter = No minimum Youtube = $10/ day Pinterest = $2.00 for impressions, $0.10 for clicks TikTok = $50/day for campaigns, $20/day for ad groups Average CPC For Different Social Media Platforms Facebook = $0.97 Instagram = $3.56 Linkedin = $5.26 Twitter = $0.38 Youtube = $3.21 Pinterest = $1.50 TikTok = $1.00 Average CPM For Different Social Media Platforms per 1000 impress...


How to Build an Online Community [That’s Active + Engaged]

Anna felt stranded, she heard that growing a community on social media is a great way to generate a consistent income online. But she wondered, how to build an online community that is engaged. A few years ago, Anna made a first attempt at building an engaged group on social media but it went quiet pretty quickly. This time she wants to do it right so that she can have over 1,000 engaged group members in 90 days. As you know, social media has become a part of our everyday lives. Whether we’re talking about posting pictures and updates on Facebook, tweeting about our latest activities on Twitter, or sharing funny memes on Instagram, social media has become a major source of entertainment and information. Social media platforms are also powerful tools for connecting people and building community. Platforms such as Twitter, Facebook, and Instagram bring people together. Facebook groups in particular are great online communities. If you want the students in your online course to be able to connect and learn from each other you are probably interested in how to build an online community. But building an online community isn't always easy. This guide will walk you through the steps needed to build an online community. What Is an Online Community? An online community is a group of individuals who share common interests and goals. The members of an online community may be connected through a website, blog, forum, Facebook group, or any other form of digital communication. Online communities provide a platform for individuals to interact and collaborate around specific topics. They also allow businesses to connect with customers and prospects. For course creators, online communities serve as a powerful learning tool. Facilitating connection between your students and allowing them to learn from each other improves the overall learning process. Your vibrant online community can also drive sales of your online course. Why Build Your Own Online Community? As a course creator, the online community you create will be focused on bringing your students together. This has obvious benefits for your students in the form of a space for them to ask questions about course procedure or content, and to learn from each other. However, it also has benefits for your online training business including turning satisfied students into brand ambassadors. Creating an online community can ultimately increase the money you make from selling online lessons. Students who actively engage in your online community are more likely to find that they receive a benefit from your course. This will lead them to purchase further courses and increase your revenue. Happy students will also help you reach a larger audience. If they are happy with the benefit they have received from your course, and from being with like-minded people in your shared space, they can refer new people to your online platform. Your online community will also afford you the opportunity to present yourself as a leader in your field with the social proof of a large online community behind you. The students engaging with you in your community will also feel a connection to you and be more likely to refer others to your course. Social networks and blog posts can only take you so far. Having real people see and attest to your expertise is great for content creators to showcase their abilities. Online communities will not only highlight your strengths and build brand loyalty but also point out your weaknesses. Don’t worry! This is a good thing. Taking the temperature of your online community and finding the content your students are struggling with allows you to improve your course offerings. Students in your community will also be able to point out any potential technical glitches. Your engaged community can be your first line of quality assurance. Main Types of Online Communities for Entrepreneurs


How Much Can You Make Selling Online Courses?

Melinda was excited because she found out that it was possible to generate income online by selling courses. However, she had lots of other questions that needed answers. The most obvious question is this. How much can you make selling online courses? The answer depends on several factors such as your niche, audience size, business model and competitiveness of your field. There are thousands of online course providers offering anything from basic English lessons to advanced programming skills. If you want to start earning some extra cash, then you should consider starting your own online course. The e-learning market is growing and is a great source of potential revenue. You can sell your courses through multiple platforms, including Udemy, Teachable, Skillshare, and CreativeLive. Each has its pros and cons, and you'll need to decide which suits your style and target audience. You can scale up as you go to reach more students and create additional courses to increase your potential revenue. In this post, you'll learn how much you can make from online course sales and other tips and tricks. Is It Possible To Earn Money Selling Online Courses? Yes, it is possible to sell online courses for profit. There are several ways to do this, such as through Amazon, Clickbank, Udemy, Teachable, Skillshare, and others. The key to making money from these platforms is to create high-quality courses that teach something valuable and useful. Your educational content should have real value. You can opt to create your course on a course creation platform or WordPress site and market it through social media ads or Google Ads. Great options for generating revenue if you do not already have a built-in audience to whom to sell your course. Another option for earning money from selling an online course is to utilize an online course marketplace like Udemy. Potential students visit these sites seeking out online courses which can reduce your marketing pressure. A downside might be the competitiveness of offerings and the low cost of courses on these sites. Additional marketing outside the platform and creating a stellar brand reputation is the best option for helping you manage these downsides. How Much Revenue Can You Expect From an Online Course? Income in the course creation field can vary widely. Course creators might make only a thousand dollars a year from a course while others might be raking in more than a hundred thousand dollars a year in passive income. Several factors go into what end of the spectrum you might find yourself on. 1. Marketing Effort First, how much effort you put into marketing your course is going to have a huge impact on how much return on investment you will see. To get people to purchase your course they need to see it and for them to see it you are probably going to need to show it to them in the form of an ad, social media post, Pinterest pin or blog post. Your advertising style and strategy are going to depend on factors personal to you but rest assured putting effort into marketing will pay off. Once people have found your online course you want them to go beyond browsing. The percentage of viewers who become students is your conversion rate. The higher your conversion rate the higher your revenue. Bear in might that the lowest acceptable conversion rate when it comes to online marketing is 1%. 2. Addressing the Pain One way to increase your conversion rate is to offer students value and a compelling reason to buy. They want to learn new skills via the online education industry. Your job is to make sure your digital courses appeal to them by offering value and quality. It's important that your course helps your students move away from pain and towards pleasure and that you address these points in your sales page copy. 3. Price Point The third factor that goes into determining how much you can make from selling online...


How to Sell Courses on Amazon – 5 Clever Hacks [#5 is a Gem]

Melli was browsing the self-improvement section on Amazon when she had a question, how can she sell courses on Amazon? As a personal development coach who has seen it all, Melli wanted to help as many people as possible. She knew very well that reading a self-improvement book or listening to an audiobook is only hitting the top of the iceberg. Her potential students needed someone to walk them through that transformation while holding their hands. However, she had no idea if it is even possible to sell courses on Amazon. Like Melli, if you are creating an online course, Amazon has to come to mind as a place to sell it. You can buy cat food, a trampoline, and your wedding dress on Amazon. Why shouldn’t you consider adding your online course to their myriad options? Amazon sellers have access to millions of customers via the Amazon platform. Though you might be worried there is too much competition, by following best practices you can sell profitable products via the Amazon marketplace. If you want to know how to sell your detailed course on Amazon you’ll find it requires thinking outside the box. Amazon is very user-friendly for both its customers and its sellers. However, they do not allow online courses to be sold as we might traditionally think of them. In this post, you'll learn clever ways to get your course marketed on Amazon as well as how to sell other digital products on the platform as needed. Can You Sell Your Online Course on Amazon? Amazon does not allow third-party vendors (that’s you!) to sell traditional online courses on Amazon. Selling digital products on Amazon is limited to Amazon’s partners which are limited to other large corporations like Sony or Microsoft. You will see digital codes for the latest Switch games for sale on Amazon for example. You are considering selling your online course on Amazon due to its customer base. Amazon developed that customer base due to its sterling reputation. It has that reputation because it offers quality products. Your online course will be of the highest quality I’m sure but you know you can’t trust others. Amazon can’t risk having its site clogged, and reputation degraded, by low-quality course offerings and can’t take the time to verify each course. They are running a huge global conglomerate. You understand. Pros and Cons of Selling Courses on Amazon While you can’t sell online courses on Amazon directly, which some might consider a con, there are ways to get your online course content on Amazon and reach students. Given that Amazon is still an option to deliver your digital product we should consider the pros and cons of using Amazon. Pros of Selling Your Online Course on Amazon: Amazon is the world’s largest online retailer. You want to reach your students and the odds are good they have an Amazon account. Utilising the Amazon website is a great opportunity to find your future successful students. Amazon has great customer service. If you are having trouble with your account you can easily reach a representative for help. The responsiveness of Amazon makes them a great business partner. They also handle sensitive data well. Marketing costs with Amazon are low. With their large user base, you already have potential students in your marketplace from the beginning. They are already searching Amazon for products they are interested in like your online course! Amazon also has built-in marketing tools like sponsored products and Lockscreen ads if you are so inclined. Cons of Selling Your Online Course on Amazon: You can’t sell online courses on Amazon. This might seem like an insurmountable con but there are options. You can convert your content into an ebook or upload a course video to Prime Direct Video. The competition on Amazon can seem like a huge con. While Amazon, as a retail giant, does have many sellers there is no reason you can’t succeed.


How to Sell Online Courses [Includes ChatGPT Guide]

Nancy was extremely excited she finally got clarity on the idea for her online courses but she wondered how to sell online courses. Like Nancy, many aspiring course creators struggle with figuring out their offer, ideal client and marketing strategy. After playing around with the A.I., tool ChatGPT, Nancy was able to get a comprehensive overview of her offer, big promise and ideal client in granular detail. However, before creating her course she needed to have a chat with her prospective students in a group setting, like a Facebook Group. This will help her validate her offer and course content as well as enrol her first students at a beta price. Major Tip: Before you sell online courses it's important to get really clear on your offer, ideal client, big promise and course content - see the ChatGPT videos below for more. Looking to Start Selling Courses Online? Are you looking to start selling courses online? If yes, then hold tight as I give you a deep dive into this interesting topic. It has all the information you need to get started on the right foot. In this post, you'll learn some great insights into how to start selling your very own online course. I'll highlight best practices as you consider how you will proceed with your digital products. Selling courses online has become extremely lucrative over the last decade. This explosion in popularity is forecasted to continue. The eLearning market is expected to reach $350 billion by 2025. This is good news for those who have exciting online course ideas. Selling courses online is a great way to earn passive income. The key to success lies in creating high-quality content. If you understand and are passionate about your subject you can succeed in creating courses that appeal to students. There are several ways to go about achieving this. As I go through this resource, you'll also learn how to increase your course conversion rate and how to focus your marketing efforts. Why Make and Sell Your Own Online Course? There are many different ways to monetize your skills and knowledge. You can make money online with an online course. It doesn't matter if it is your first time teaching or if you have some experience under your belt in the education field. With hard work, passion, and a good idea you can make a lucrative digital course. Online courses are a growing industry making them a great option for breaking into the work-from-home space. With an online course, you are also your own boss and in control of your online business. You can create a course that requires little oversight from you that has a passive income. The flexibility and growth of selling an online course are some of the greatest benefits of the endeavour. If you’ve ever dreamt of creating a more secure and stress-free lifestyle for yourself, online course creation is the way to go. Content creation can also be a stimulating experience for course creators who are passionate about their subject. In turn, this passion helps you create content that students will enjoy and learn from. Making your passion your business is a great idea since it allows you to engage with what you love whenever you work. Your knowledge of your field will also grow as you research and create content for your students. Why Is Having an Online Course Profitable? Online course creation has a very low barrier to entry. You can essentially create an online course for free. Your greatest resource is your expertise in your subject matter after all. If repurposing content the investment of time can be minimised as well. Expenses you may face in creating an online course are all optional. Some things you could choose to invest in are: Software programs to create graphics or edit video Video and audio recording equipment An editor for written content A graphic designer A professional videographer or photographer


How to Launch an Online Course – Ultimate Guide [Checklist Incl]

This guide begins with a story about Sandra, a 25-year-old chef working at a local restaurant. She is known amongst her peers and customers as the "genius behind the recipe." To Sandra, cooking goes beyond simply heating up a collection of ingredients – it is an art that she’s perfected over the years. She loves cooking and is passionate about her craft. Through her experience and networking within the culinary world, Sandra meets a man named Kyle: the owner of a five-star restaurant downtown who loved the cinnamon rolls Sandra's restaurant is famous for. Wanting to learn more about her and her style of cooking, Kyle offers her a lead role in the online culinary courses he manages for international students. Sandra began nurturing this idea of developing a course and selling it to people like Kyle and his students stationed all over the world. As Sandra considers making her first course she realizes that there is a lot she doesn't know about how to create one. Her knowledge of successful online course creation is not at the same level compared with her knowledge of cooking. It’s clear that there are many people like Sandra, armed with the perfect potential to excel in creating courses online but lacking the basic knowledge required to launch their course content onto the internet in the best way. Here’s how to launch an online course with ease and transparent comprehension. What Are the Benefits of Launching an Online Course? Perfect Source of Passive Income One of the many advantages that come with launching an online course is that your presence isn’t needed in order to earn income. You’ll need to invest in marketing, but after that, the course pretty much runs itself. It doesn't have to take up a lot of time. The simple fact of only needing to do it once makes the whole process much more straightforward. If you are looking for the most effective way to earn a passive income with a smaller workload and less oversight, launching an online course is an ideal route to consider. Expand Your Audience Building monetary value is common sense: The bigger the market you cover, the more sales you accumulate. What better possible way can you reach more audiences if not online? Online learning is available to anyone with an internet connection. By putting your course content online your list of potential students expands exponentially from just students in your local area, Work Remotely Like Sandra, it doesn't matter where you are. Just like your students can be anywhere with an internet connection, so can you. You can do a lot of work creating your course in a coffee shop or have your launch day on vacation in Bali You can be anywhere at any time and still make sales. If flexibility in where and when you work is important to you, creating an online course could definitely be the right decision for you. Creating online courses is one of the most highly recommended businesses for many such as those stay-at-home moms who wish to make a living while still keeping an eye on their kids. It is also great for those who travel frequently or wish to start living the digital nomad lifestyle. Self-Fulfilment Online course creation is for people who find joy in the ability to impact others by sharing their knowledge of a particular niche. A great course is made by someone who has a passion for sharing their knowledge with others. In any circumstance, you may have seen people quit their regular jobs so they may concentrate solely on creating course material on a particular topic. To these types of people, creating this material is more of a hobby than it is a business. When they made their first online course they discovered the joy of teaching others and they keep that positivity going through each new course they create. As the popular quote by Confucious goes, “Do what you love, and you’ll never work a day in your life.”


Cost of Marketing on Social Media: How Much Should It Be?

Patty was preparing to start her small business but one question bothered her, what is the actual cost of marketing on social media? During her online research, she found several sources that outlined a large number of different strategies. As someone who is going to be a solopreneur, Patty doesn't have a big budget available. So, it's imperative for her to adopt a strategy and develop a plan that will work for her and the way she wants her potential clients to experience her brand online. If it was true a decade ago that everyone was on social media, it definitely is a fact now. Even your grandmother is on Facebook sharing viral cat videos. The fact that everyone is on social media, gives you a good reason to market using social media. Who doesn’t want to be marketing to everyone? The cost of marketing on social media is a factor to consider as you start considering your marketing strategy. Though you can’t afford to ignore advertising on social media you still want an idea of the costs so that you can advertise on social media while staying within your marketing budget. In this post, you'll learn who does what on social media, the cost of hiring them, the tools you can use, and the cost of social media advertising. Also, how to calculate your budget and the number one secret that nobody shares on how to get a return on your investment. What is Social Media Marketing? Social media marketing boils down to marketing on social media. Does that answer your question? Probably not. Let’s dig into it more deeply. Social media marketing involves using social media platforms to build awareness of your brand, increase sales of your products, and drive traffic to your website. The platforms for social media are places where people can connect with others and share content. Social media platforms include sites like Facebook, Instagram, Twitter and LinkedIn. You can use your profile on these sites to market to your potential customers. This requires creating content and posting it. You can use planners to chart out your posting schedule. You can also use tools like Facebook Ads to market to people who fit the profile of your customers that might not already be following you on social media. No matter which strategy you pursue with your social media marketing campaign, you need to advertise on social media. There are 4.62 billion social media users this year. These people represent 58% of the globe. 27.6% of these users say that they discover new products and brands via social media. You need to be marketing to these people to capture your share of the market. This is the most effective way to generate leads and increase your conversion rate. Social media marketing also offers the advantage of analytics. You can see in clear numbers the number of people seeing and engaging with your content. You can easily track which types of posts resonate with the largest market share and create more posts that get clicks. Social Media Manager Costs You are going to be marketing on social media. It is a given in today's climate. Though there are many tools available to ease the process of doing it yourself, you might be considering bringing in help for your digital marketing campaign. How much is a social media manager? What about an intern? Let’s dive into it! Intern Social media marketing interns generally earn around $15 per hour. Their tasks include things like creating social media posting schedules, creating captions or graphics for social media posts, and tracking analytics for already posted marketing. Interns might not have the experience to tackle large projects or take on the creation of posts. They are a great option to keep you organised and to handle smaller tasks. As your intern gains experience you can begin to entrust them with more tasks, perhaps even working up to content creation. Freelancer