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Systems Simplified

Business & Economics Podcasts

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.

This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.


United States


This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.




The Process of Value Graphic Marketing With David Allison

David Allison is the Founder of Valuegraphics, a global inventory of core human values that he has designed to be a measurable business metric — allowing businesses an edge in today’s economy. David is a human values expert, global researcher, and best-selling author. He holds his Bachelor of Arts in mass communications and media studies from the University of North Dakota. In 2018, Inc. Magazine named David’s book, We Are All the Same Age Now: Valuegraphics, The End of Demographic...


Systems for Creating Business Connections and Building a Powerful Personal Brand With Dorice Horenstein

Dorice Horenstein is an energetic and dynamic keynote speaker, author, and coach whose mission is to help leaders and teams find the power within themselves to improve effectiveness. She served as an officer in the Israeli Defense Forces before moving to America to pursue a career in education. After 30 years in education, Dorice decided to make the world her classroom by launching her speaking and coaching business. She is also the author of the award-winning bestselling book Moments of the...


How To Create a System for Working With Your Spouse With Dré Slaman

Dré Slaman is the Co-founder and CEO of Farm to Fit, a healthy, ready-to-eat weekly meal delivery service in the Portland, Oregon, area. Farm to Fit was started in 2011 by Dré and her husband, G. Scott Brown, who were looking for a food delivery service in the Portland region. They couldn’t find one, so they decided to create one themselves. Over the years, they’ve expanded their kitchen space and hired 30 team members to keep up with the demand for their services. In addition to being an...


Systematizing Communication Between Contractors and Clients With Ron Nussbaum

Ron Nussbaum is the Co-founder and CEO of Nuttnest, a customer communication platform that helps contractors, builders, and home service providers communicate with homeowners more effectively to transform the customer experience. Ron served in the Marine Corps and then joined the construction industry, where he’s worked for over a decade. He is a visionary leader with expertise in the many facets of construction, including field, sales, leadership, and management. In this episode: Do you...


Systems and Processes To Prepare Your Business for Sale With Bill Patten

Bill Patten is the President and Owner of Sunbelt Business Brokers of Portland, a company that helps business owners value, price, and buy or sell their businesses. Bill has been in business for over 40 years and has successfully purchased and sold four businesses. One of his businesses earned recognition from Inc. magazine as one of the 500 fastest-growing privately held businesses in the country. He uses his expertise to help other business owners sell or buy their businesses. In this...


How To Leverage Technology To Create Systems in the Service Industry With Emma Dye

Emma Dye is the Founder and Chief Salad Officer of Crisp Salad Restaurant, a chain of restaurants in Portland, Oregon, that offers chopped-to-order salads, fabulous soups, wine, beer, Prosecco, and other goodies. She has created a company culture of respect and inclusivity by building a diverse team and providing a safe and fun environment for her employees. She donates 10% of her company's sales to a local nonprofit every month. Emma was recognized as Restaurateur of the Year for 2022 by...


Processes for Preparing a Company to Pivot With Natalie Nathanson

Natalie Nathanson is the Founder and CEO of Magnetude Consulting, a B2B marketing firm that provides fractional marketing services to small and medium tech-related businesses. The company services clients across the globe and brings specialized expertise in areas including cybersecurity, big data, AI, SaaS, B2B professional services, and emerging and established technology-related products and services. Natalie is also a member of the Entrepreneurs’ Organization (EO) and a Thought Leader and...


Systems and Processes for Creative Entrepreneurs With Odette D'Aniello

Odette D'Aniello is the Founder and CEO of Celebrity Cake Studio, a family-owned and operated retail cake boutique. The company has received numerous awards, including winning Best of Western Washington several times. Odette creates custom, artistic cakes that combine the aesthetic of taste with beauty. She is also the Owner of Dragonfly Cakes, the wholesale sister company to Celebrity Cake Studio, which designs, develops, and manufactures delicious handmade and clean-label petit fours...


The Relationship Between Data, Analytics, and Processes With Jay Bartot

Jay Bartot is the Co-founder and CEO of Zeitworks, an AI-powered business process intelligence platform that provides enterprises with the data-driven insights and tools they need to improve and transform their business process operations continuously. Zeitworks uses advanced machine learning and other technology to automatically discover and measure business processes to help unlock broken processes, identify bottlenecks, and make teams happier and more efficient. Jay has over 20 years of...


Using Systems and Processes To Scale and Diversify a Business With Hilary Key

Hilary Key is the Founder, President, and CEO of Art Steps, a school that teaches thousands of students classical, realistic drawing and painting skills. In 2020, with the sudden onset of the quarantine, Art Steps Online was born. She has been in business for 22 years and owns three Art Steps locations in Orange County, California. Before Art Steps opened its oft-requested third location, Hilary's dream of forming a non-profit organization became a reality, and she started Bright Artists in...


Systems and Processes for Identifying Companies To Invest in With Cameron Bell

Cameron Bell is a Partner at Fairmont Capital Partners, a lower-market private equity firm focusing on tech-enabled B2B companies with revenues between $1 million and $30 million. They work with founder and family-owned businesses to help them build, grow, and exit through strategic partnerships and capital structuring. As a serial entrepreneur and investor, Cameron's first business was a bootstrapped SaaS startup, one of his former businesses was awarded Startup of the Year in 2020, and he...


How To Know Which Processes and Procedures To Document With Mike Krass

Mike Krass is the Owner and Founder of MKG Marketing, the world's premier marketing agency for cybersecurity vendors. He focuses on helping businesses grow their sales pipeline through SEO, digital ads, and analytic programs. Mike founded MKG Marketing in 2011. He embraces a people-first philosophy, promotes strong work-life integration, and holds his employees and clients accountable. In this episode: Should you document all your business processes and procedures? Which criteria can you...


Systems and Strategies for Achieving Financial Freedom With Jerry Fetta

Jerry Fetta is the Co-founder and CEO of Wealth DynamX, a full-service, national, cloud-based wealth creation firm. He helps thousands of clients across the US build wealth. His passion is to provide financial education to families and individuals so they can become solvent and achieve greater financial freedom. Jerry is also the author of The Blueprint To Financial Freedom. In this episode: Many people start a business with the goal of gaining financial freedom. To achieve that, you need...


How To Use Processes To Scale a Business With Robert Delavan

Robert Delavan is the Founder of Delavan Realty Inc., a real estate brokerage company, and Delavan Property Management Inc., a property management company for residential, commercial, and industrial properties throughout the Portland area. Through his 15 years of experience in finance, real estate management, and investments, Robert is able to analyze the value of every potential real estate transaction. He is committed to providing hands-on service with the ability to foresee expensive...

Systems for Creating a Content Strategy To Scale a Business With Wendy Lieber

Wendy Lieber is the Co-founder and CEO of ContentBacon, an inbound marketing company that helps build brands that people know, like, and trust. ContentBacon's client intake process helps them learn about their clients' industry, customers, prospects, opportunities, and brand personality to develop unique content to create more awareness and grow their businesses. Wendy is also a board member of the Entrepreneurs' Organization. In this episode: To grow and scale your business, you need...


How Marketing Strategies Work in Conjunction With Operations Systems With Ryan Redding

Ryan Redding is a business consultant, marketing strategist, and the Founder and CEO of DP Marketing Services, a full-service agency specializing in websites, SEO, PPC, social media, and reputation management for tier-two businesses. DP Marketing Services provides digital marketing solutions for HVAC, plumbing, and other home services companies so they can produce quality leads and generate higher profits. Ryan has experience working in multiple industries and market sectors. He is the...


How To Create a Happy and Successful Life With Julia Barbaro

Julia Barbaro is a Certified Life and Marriage Coach. After witnessing the power of coaching, she was inspired to give back and help others. As a married mother of six home-schooled children, Julia has the tools to motivate couples and their families to set goals, seek out their soul purpose, and envision what they want out of life. To teach children decision-making skills and about the different paths they can take in life, Julia authored two children's books, The Cannolis Exploded! and A...


How To Build a Business That Aligns With Your Personal Mission Statement and Core Values With Midori Verity

Midori Verity is the CEO of Fuel to Fire, an invite-only accountability group for driven female entrepreneurs and leaders focused on big goals. As a serial entrepreneur with three decades of vetted experience, Midori knows what it takes to start, grow, and rapidly scale a business with ease. In this episode: Are you struggling to do everything inside your business? Are you feeling burned out? How can you stay afloat and reach your goals? As an experienced entrepreneur, mentor, and coach,...


How To Use Systems and Processes To Promote Efficiency and Grow Your Business With Mark Miller

Mark Miller is the Co-founder and President of Historic, a brand strategy and design thinking group based in Phoenix with clients all over the US. Historic’s main focus is primarily on servicing nonprofits and cause-oriented businesses. Mark is a strategic and creative leader with an extensive background in company culture, branding, marketing, creative processes, and systems. He is also the author of Culture Built My Brand: The Secret to Winning More Customers Through Company Culture. In...


Creating Systems for Increasing Engagement and Repurposing Content With Kate Bradley Chernis

Kate Bradley Chernis is the Founder and CEO of Lately, a company that uses artificial intelligence (AI) to generate high-performing, transformative social media content to drive optimum engagement. She is a former rock 'n' roll DJ and served over 20 million listeners as music director and on-air host at Sirius XM. She is also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. Kate...