THE 414 - B2B Marketing Podcast

As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re-evaluate. By contrast, inflexibility and blindly continuing with the same approach and processes for Sales & Marketing is not just ill advised, but it could prove fatal. So if you would like a detailed appreciation of everything that you need to re-evaluate so that you can be pivotal in your company’s future success, you absolutely need to watch this week’s show. The goal will be to equip you with a clear road map which you can use to instigate and inspire a vitally important discussion for how your company’s combined Sales & Marketing operations can prepare to adapt at this crucial point in time. Live from West Wickham, London, with the quite excellent Stuart Giddings! The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing. Click to register so that you don’t miss it. And sign up for future episodes at www.The414.net - - - - - - - - - - You can connect with Stuart Giddings here: http://www.beettoo.com/ https://www.linkedin.com/in/stuartgiddings/ Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google Support the Show.

Buyers want to be confident that they will be successful if they purchase and implement your product or service. As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence issues in your content. The goal is to become buyer-centric and position everything you put out so that at every touch point it’s helping address the issues which need to be tackled before a purchase decision in your favour can be made. Well educated clients who are fully confident in your offering even before speaking with sales is the ultimate benchmark of marketing excellence. So this week on the show we’ll get a complete appreciation of what those buying confidences are, why they’re important and how you can deal with them. This week live from Boston, MA with David Kirkdorffer! The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing.Sign up for future episodes at www.The414.net - - - - - - - - - - You can connect with David Kirkdorffer here: https://www.oz-code.com/ https://www.linkedin.com/in/davidkirkdorffer/ Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA) Support the Show.

Connected TV , or CTV for short is how nearly the majority of us watch or consume television. Previously, television advertising only really suited B2C brands. But CTV offers advertisers the ability to target customers in a way which traditional linear broadcast television never could. With online advertising becoming more crowded by the day, CTV offers the opportunity for more focused attention in a relatively uncluttered space. So if you’re up for exploring new possibilities, you may well find that incorporating a television advertising campaign into your marketing mix might not sound as crazy as it previously would have. This week with live from Sarisota, Florida with Hamid Qayyum! - - - - - - - - - - You can connect with Hamid Qayyum here: https://www.stirista.com/ https://www.linkedin.com/in/hamidq/ Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google Support the Show.

Marketing when taught is skewed to very large companies such as IBM, Caterpillar and Oracle. Revenue is generated by the entirety of the business, not just the top line of sales and marketing. However, if marketers widen their field of view across the whole of the business you have the potential to identify any number of improvements which will result in improved customer satisfaction, increased revenues, reductions in cost as well as additional clear points of difference for you to market on. This approach is not for everyone. But if you’re up for a challenge and you’re keen to make a big difference for your company, then hold on to your seat as they say, because this week on the show we’ll give you everything you need to look for and spot the kind of opportunities which have massive and long lasting impact. This week with Jose Palomino! - - - - - - - - - - You can connect with Jose Palomino here: https://valueprop.com/ https://www.linkedin.com/in/josepalomino/ - - - - - - - - - - Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google Support the Show.

The most expensive way of testing anything is to launch it and to see if it works. However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out. So as a marketer, if you strongly commit to testing as you develop projects you’ll be ever closers to being a genius scientist yourself. And at the same time, what ever you do ultimately launch will be the closest you’ll get to having a winner each and every time. Having the right mindset, approach and systems in place for testing is crucial. Which is why this week on the show we’ll explore in detail how the best conversion optimisation experts do it, so that you can ultimately do the same. This week live from Austin, Texas with Brian Massey! - - - - - - - - - - You can connect with Brian here: https://conversionsciences.com/ https://www.linkedin.com/in/bmassey/ - - - - - - - - - - Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google Support the Show.

As a B2B marketer, you can make a huge impact on your company’s sales figures by taking the lead on a very particular type of personalisation. Pitch decks are a classic request for ‘the colouring in department’. But gone are the days of a one-size fits all slide show to give to sales teams. In fact, any company who speaks to their customer base in broad and generic terms is likely to be the first to be removed from any consideration set. One of the secrets of the best performing B2B companies is that they have their marketing teams equip sales teams with pitch decks and supporting material which can easily be personalised for each individual prospect. The reason why they do this is to communicate why the solution you’re offering is a perfect fit for the prospect’s specific problem or need, having taken into account their unique set of circumstances and buying criteria. From outreach brochures, to the sales pitch, and even down to the proposal. Ultimately, it all comes down to the more personalised your collateral is to the prospect, the more sales your company will make. This week on the show we’ll get a clear understanding of what to personalise and how to personalise it, so that you can provide your sales department with the ultimate tools to do the job and win the game. - - - - - - - - - - You can connect with Itai here: https://www.storydoc.com/ https://www.linkedin.com/in/itai-amoza-b44327a0/ - - - - - - - - - - Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google Support the Show.

Do almost dread being asked what do you? If you do, then there’s a way to change that. The concept of an elevator pitch is as American as waffles and bacon. But the concept really does work, even for the British, who’s reserved nature would otherwise have us avoid at all costs the concept of talking to a complete stranger in a closed confident space. So the challenge is to master the art of communicating what you do in both 10 and 60 second formats so that you can give a wholesome answer to start with. At the same time, you’ll be able to telegraph how you’d likely be able to offer real value to the other person and their company if there’s a way that you might be able to help them. Mastering your own elevator pitch truly is a life skill and it’s one that you’ll get a lot of use from. - - - - - - - - - - You can connect with Carol here: http://www.words2win.com.au/ https://www.linkedin.com/in/carolbenton/ - - - - - - - - - - Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google Support the Show.

Tracking where leads, and ultimately sales come from is getting harder by the day. In fact, buyer journeys have become so complex, that what used to work is likely not giving you an accurate picture today. But it doesn’t stop there. Because when you factor in the desire to help direct sales teams on which leads they should focus on for maximum conversion opportunities, you’d be incredibly lucky if what you have in place, is still serving you as best as possible. The reality is, that you will almost certainly benefit from re-evaluating your entire approach to marketing attribution. And that’s because by using the latest techniques and technology you’ll once again be able to give your sales team, laser-accurate insights on leads. At the same time, you’ll be able to provide them with truly priceless insights for who to target, and in what order, to close more deals with much greater success. To paraphrase Sir Winston Churchill, Give sales the tools and they’ll finish the job. And sure enough, when you can set the stage for them to effortlessly close deal after deal, those truly are god-like powers. This week with Dan Mcgaw, live from Orlando, Florida, United States. - - - - - - - - - - You can connect with Michael here: https://mcgaw.io https://www.linkedin.com/in/danielmcgaw/ - - - - - - - - - - Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google - - - - - - - - - - Support the Show.

Your customers will likely set about searching for information that will help them with their problem or need before looking for companies to provide the necessary product or service. As a marketer, it’s important to fully appreciate Google’s mission to customers, which is to provide the best search results possible. Which is why if you set about producing content for the topic at hand and purposefully nurturing inbound links from media sources to that content, Google is likely to recognise you as the best search results for that problem or need. So this is where a different approach to SEO can make a huge difference. By strategically setting out to gather leads from people who are on course to have a need for what you can help them with, you can create evergreen sources of qualified traffic which you don’t pay for. And if you implement this as a strategy what you’ll end up with is your own metaphorical poultry farm of small golden egg-laying geese. This week with Michael Chidzey, live from Wapping, London, UK. - - - - - - - - - - You can connect with Michael here: http://johncabot.com https://www.linkedin.com/in/michaelchidzey/ - - - - - - - - - - Are you a B2B marketer? Connect with me on Linkedin: https://www.linkedin.com/in/jamesrostance/ And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies: https://casestudies.uk - - - - - - - - - - SUBSCRIBE to The 414 Podcast and never miss an episode: Apple (VIDEO): http://bit.ly/the414-video Apple (AUDIO): http://bit.ly/the414-audio Stitcher: http://bit.ly/the414-stitcher Spotify: http://bit.ly/the414-spotify Google Play: http://bit.ly/the414-google - - - - - - - - - - #seo #internetmarketing #b2b #b2bmarketing #socialmedia #linkedinlive #the414 Support the Show.

At the forefront of making B2B marcomms more authentic, along with connecting with your audience on an emotional level is the ability to communicate as we would speak normally. Who’d have thought that we’d have to make a concerted effort NOT to write or produce content which has the same flow and comatosing qualities of the terms and conditions section of vehicle hire agreement. It happens to the best of us, and it’s a challenge to break free and get back to writing content which emotes and connects with people. This week on the show we set about getting a complete understanding of the problem at hand as well as discovering how to master writing like you talk. This week LIVE from Atlanta, Georgia - with Darek Black! Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

Having a six figure budget and dedicated team large enough to fill your local TGI Fridays is awesome for running ABM campaigns. But small teams should not be dissuaded if the prize is big enough! The concept we’ll be examining is that if you’ve got really valuable target accounts... why would you use spray and pray when you can actually spend your money in a much more targeted way? This also aligns perfectly with the drive to make B2B marcomms more personalised and authentic. Particularly for small companies where rapid growth is the stated goal, an ABM strategy which is tailored for making the best use of comparatively limited resources is not just smart but borderline GENIUS when you realise the full potential of what you can achieve. This week LIVE from Newbury, UK with Helen Brown! Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

Winning large accounts, particularly through ABM is often a lengthy and hugely resource intensive process. But rather than going head-to-head and competing on the same terms, what if you took the gloves off and re-wrote the rules of engagement? What if instead of having a selection of key accounts, you focused your firepower on just the one? Marketers who work closely with sales teams continually outperform their competitors. So if you have an open mind and are up for embracing a rebel like disregard for how things are done normally, the concept of Account Based Selling could prove to be the most exciting new concept that you’ll have come across in a long time. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

Being smart with what resources you have can often lead you to victory, even when pitched against a much larger adversary. Time and again, challenger brands and companies pull the rug from under industry giants. It's great to hear those stories, but what if you did exactly that? What if you set about re-evaluating your resources and how you use them? Specifically, we're talking about your bringing your colleagues in to help. They are as it would seem, very commonly an untapped resource with regard to how they could greatly assist in nurturing market qualified leads. Creating and fostering relationships, building trust and and staying top of mind is a huge undertaking which you address on a daily basis. But unless every employee is directly helping with that through their social media, you're missing out on a huge opportunity. This week on the show we'll be looking into the possibilities to be had and what difference it can make to your company. Also, how to have everyone in your company help nurture clients and play a significant part in the sales process, all with minimal effort. Live from Toronto, Canada.... Johnathan Baldock Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

Washing the dishes and dealing with data have something in common. Unless you wash the dishes you’ll be in trouble the next time that you want to eat. The same is true for your marketing data. A mistake which a lot of marketers fall into is focusing on metrics, as apposed to owned data. Metrics such as email open rates and website bounce times are useful. But your true customer data needs to be embraced, loved and close attention be paid to it. Poor quality, inaccurate, and old data is likely to result in a raft of problems ranging from rightfully getting ear bashing from sales for giving them poor quality leads, as well as directly being directly responsible for negatively affecting your company’s profitability. In short, as a marketer you have to step up and make data management and maintenance a core part of your skill set. It’s not glamorous, but the results which will come of it, will certainly be worth it. From the city that never sleeps, presumably because of all the wonderful data analysis that they’re always doing, Ruth Stevens LIVE from New York. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

Free alcohol, always being the funniest person in the room, invites to glamorous events as well as being the envy of friends for their chosen career path. Of course, professional comics also enjoy those kind of perks too, but what can B2B marketers learn from a professional comedian? Well, as it turns out their ability to understand and connect with people on an emotional level is the core skill which we as B2B marketers are all keen to develop further. The drive to engage with customers as real people with thoughts, feelings and emotions really is where the money’s at. So without giving the game away, my guest this week - a former professional comedian turned agency owner will be sharing his rather unique take on how to do just that. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

One of your key skills as a B2B marketer will be in producing epic content. Let's not be shy about that. And it's borderline heartbreaking when your hard work in producing content goes to waste. But sadly, that is typically the norm rather than the exception. The problem stems from the fact that most content lacks a clearly defined strategy to maximise its potential and get it in-front of people in a variety of different forms. The truth is, that you owe it to yourself and your company to maximise every core piece of content because if you don't, you're throwing away valuable opportunities to connect with customers and deliver solid value in the process. This week on the show we'll be saying "no more", no more wastage, and from now delivering the greatest ROI for everything which you and your team produce. To do that you'll need a strategy and a road-map, and that's exactly what we'll cover and empower you to create. With this strategy defined and in place you will as a result free up more of your time in the process. Joining me LIVE from Serbia, will be Nemanja Zivkovic. Click the button below to join in, live this Thursday the 18th at 3:00pm UK time. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

Your funnel, or specifically your marketing funnel map is supposed to be your definitive guide for how leads eventually become customers. But what if that map is not a true representation of how things are, and how things work in the real word? What if there were certain assumptions or biases at play when it was conceived and codified? And have you ever challenged yourself to find discrepancies in it? According the latest research where 2.5% conversion rates on content driven funnels are the average... Marketers who take a critical assessment of how their funnels works are seeing those conversion rates increase up to around the 35% mark. This week on the show we'll be looking into, and finding out about what it is that you need to set about reconsidering and questioning, to help increase your funnel's performance. Essentially, we're talking about conducting an MOT of the customer generation machine for which you're responsible. Live from South Africa, Eben Meyer covers everything you need to know to level up your performance and results. This week with Mary Laniyan. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think. In fact, it really is an opportunity for you to shine. Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what other tech or software could be adopted to improve efficiencies, lower costs, reduce time and of course increase profitability. So this week on the show we'll be taking a detailed look for how you can set about delivering all of those benefits at a time when every single one will be most welcome. As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think. In fact, it really is an opportunity for you to shine. Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what other tech or software could be adopted to improve efficiencies, lower costs, reduce time and of course increase profitability. So this week on the show we'll be taking a detailed look for how you can set about delivering all of those benefits at a time when every single one will be most welcome. This week with Mary Laniyan. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

Agile development is a process which can benefit B2B marketers, and it originates from software development. Back in 2001 a group of software engineers got together to create a framework to facilitate adapting to changes as projects developed. The goal was to ultimately deliver better projects more efficiently. Today, that approach to development and improvement is often shortened to simply, Agile. And Agile as a discipline has enabled many industries, including marketing, to benefit in the same way. Agile completely transformed the software and computer industry through the efficiencies and improvements that it offered. So this week on the show, we'll be looking into how Agile can be used to improve B2B marketing teams and the results which they deliver. This week with Mary Laniyan. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.

If you've ever been asked to put on an event at a drop of a hat, or to 'work a bit of marketing magic' on the creative equivalent of someone's last will and testament, then that's exactly how your SEO team feels when you ask them to get you ranking high on Google for anything and everything. Now whilst it's true that your SEO team has powers similar to Harry Potter, the truth is that your company will get a ton more free traffic and leads IF those wizards receive a little help. What I mean by that, is that SEO should not be seen as an add-on process or a finishing touch. Rather, if B2B marketers truly embrace SEO as a discipline which everyone is onboard with, there are big wins to be had. Those wins will be in the form of free traffic and leads which are there to be had if you adapt your strategy for how you produce content. So this week on the show, we be looking into how you can make SEO more of a team sport as well as to bring you up to speed on the latest developments along with what's on the way. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing Podcast. ⏯ ⏯ Previous Episodes: https://The414.net 📲 THE 414 on YouTube: http://bit.ly/The414-Youtube 📲 THE 414 on Facebook: http://bit.ly/The414-Facebook 📲 THE 414 on Twitter: http://bit.ly/The414-Twitter 📲 James on LinkedIn: http://bit.ly/James-LN 📲 James on Instagram: http://bit.ly/James-IG 📲 James on Facebook: http://bit.ly/James-FB Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge. Support the Show.