Take 5 With Cleanfax – an ISSA Podcast

Learn how you can tap into the power of podcasting to target customers locally.

In this episode of Take 5 With Cleanfax, Phillip Rosebrook with Partner Business Mentors outlines how important accountability is to success and company growth. Being accountable for our actions is important, as it can foster trust, transparency, and credibility within the organizational and among stakeholders. Accountability ensures that individuals and teams take ownership of their decisions and their consequences, leading to a culture of responsibility and integrity. In addition, accountability facilitates continuous improvement and learning by encouraging reflection on both successes and failures, driving innovation and efficiency. Ultimately, a strong culture of accountability is essential for sustainable growth, resilience, and long-term success in the dynamic and competitive landscape of business.

Google Business Profiles serve as a vital tool for companies seeking to expand their customer base and enhance profitability. By providing a comprehensive online presence, including business information, reviews, photos, and location details, Google Business Profiles enable companies to significantly increase their visibility to potential customers. In this episode of Take 5 With Cleanfax, Katie Harris with Spot On Solutions shares strategies about Google Business Profiles that will help cleaning and restoration companies to get their companies in front of customers looking to buy their services.

As a cleaning or restoration business owner, what type of marketing strategies do you use? Most likely the traditional methods, all aimed and focused on getting referrals. Have you considered the power of video? In this episode of Take 5 With Cleanfax, business coach and strategist John Clendenning lays out a plan you can easily use for video marketing.

As we start to see a rapid increase in the use of Artificial Intelligence, or AI, many wonder how to onboard and maximize it to help with various company management tasks. One way AI is becoming useful is by responding to telephone inquiries with AI chatbot technology. Some business owners or managers may be on the sidelines, watching and wondering; others are actively onboarding AI technology and seeing results. In this episode of Take 5 With Cleanfax, tech expert Frankie Fihn, the founder of Get Flood Jobs, demonstrates one way AI will revolutionize a common task: Answering the telephone.

Should technicians work alone, or should you send them out in pairs? Is a lead tech combined with a helper, with the added costs, a solid financial decision? In this episode of Take 5 With Cleanfax, Steve Toburen, director of training of Jon-Don’s Strategies for Success and founder of the digital training company Home Front Success, shares thought-provoking strategies any company sending out crews should consider. After watching the interview, sign up for Toburen's free, every-Tuesday-morning QuickTIP, just one idea on how to "make more money" as a residential services provider.

Artificial intelligence (AI) has been around for some time, but recently many have noticed it is gaining traction and momentum when it comes to creating content beyond text or marketing copy. In this episode of Take 5 With Cleanfax, Frankie Fihn, the founder of Get Flood Jobs, explains the possibilities that AI has for cleaners and restorers. Access the first episode on this topic.

Artificial intelligence is impacting how we do business, and especially with marketing. Websites need content, and SEO demands keywords partnered with quality messaging. AI is a way to do that. In this episode of Take 5 With Cleanfax, Frankie Fihn, who runs Get Flood Jobs, shares why it is crucial for business owners to embrace AI now and into the future.

John Clendenning is the CEO and founder of Carpet Cleaner Marketing Masters. He knows what it takes to effectively leverage social media platforms, and with the array of options available, it's smart business to be strategic in what you do. In this episode of Take 5 With Cleanfax, he discusses what small cleaning and restoration companies can do right now to create effective social media campaigns.

What happens when your technician is working in a home and just ... has to go? You know, to the restroom. Does he just "hold it" or ask to use the customer's restroom? This episode of Take 5 With Cleanfax digs into this important, always serious, dilemma.

Don't miss the article on third-party administrators by Nate Cisney, a partner with Restoration Made Simple Consulting.

In today's fast-paced digital landscape, an effective mobile website has become a cornerstone of success for cleaning and restoration companies. That is a simple fact. Ensuring that your website is optimized for mobile users is no longer optional—it is a strategic must. John Clendenning, the founder and CEO of Carpet Cleaner Marketing Masters, shares specific strategies you can use right now to get the most out of your mobile site, and get more clients, more jobs, and increase revenues.

Have you found that non-important activities sometimes get in the way of doing what you consider your essential business tasks? Steve Toburen, the founder of Home Front Success, has called this issue an "insidious danger of displacement activities" and can sidetrack business owners from doing what they do best: Running their companies and driving profitability. In this episode of Take 5 With Cleanfax, Toburen shares three strategies to ensure that displacement activities don't take over with you and your company.

Building a pretty website and hoping customers will stumble across it and do business with you isn't a strategy. In this episode of Take 5 with Cleanfax, learn what your website must have in order to get traffic from potential clients, and the content your site needs to convert those visits into real jobs.

Most restoration contractors focus on the residential segment when offering disaster restoration services. But there is an opportunity in the commercial market. Getting started and what you need to know to make this a profitable venture is spotlighted in this episode of Take 5 with Cleanfax. Tim Miller, president of BDA, lays out a few strategies for the industry to consider.

ISSA/Cleanfax Media Director Jeff Cross discusses with RIA President Katie Smith the state of the industry from the perspective of the RIA. Smith reports on the 2023 RIA International Restoration Convention & Industry Expo in Orlando, why RIA is thriving the past few years, the value of partnerships, and the future of the association.

With the tens of thousands of carpet cleaners at work every day, why would a consumer buy or rent their own machine and then clean their own carpet? Is it because hiring a company is too expensive? Or are there other reasons? This is the topic of this episode of Take 5 with Cleanfax, featuring Jim Pemberton, the president of Pembertons in McKeesport, PA.

As a business owner, you know what runs your company. You built it, after all. But there are moving parts of your company that you may not totally understand. One of those is how an internet search engine works, and how it either will drive traffic to your own website - or how it will drive traffic to your competitor. What's 'under the hood' really matters. This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters.

In this episode of Take 5 With Cleanfax, Jim Pemberton shares a few stories of how the customer's love of their pets and how their pets react to certain cleaning related stimuli affect how a cleaning professional should approach the job.

This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters. He discusses the value of a cleaning and restoration website as part of an ongoing marketing program, whether or not you should use a free template available on the market today, and a select number of key strategies to grow your company.