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Talk Experiential

Business & Economics Podcasts

Every Talk Experiential Podcast features an in-depth interview and conversation with a key player in the world of experiential marketing. Take control of your brand in today’s changing marketplace by learning how to create authentic and unique connections with consumers on a personal level. Learn how to successfully employ experiential marketing strategies to increase your brand’s engagement and create meaningful experiences that lead to brand loyalty.

Location:

United States

Description:

Every Talk Experiential Podcast features an in-depth interview and conversation with a key player in the world of experiential marketing. Take control of your brand in today’s changing marketplace by learning how to create authentic and unique connections with consumers on a personal level. Learn how to successfully employ experiential marketing strategies to increase your brand’s engagement and create meaningful experiences that lead to brand loyalty.

Twitter:

@talkexp

Language:

English

Contact:

3033253516


Episodes
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#29 Delivering Experiences In The Digital World

7/26/2019
Our talk with Steve Randazzo brings us to discuss how to deliver experiential marketing to the digital world.

Duration:00:22:38

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#28 From Radio to Relationships

4/24/2019
Our talk with Ryan Gruwell brings us to discuss how to turn your passions into entrepreneurism.

Duration:00:20:59

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#27 - Capturing Memories to Extend Customer Engagement

3/7/2019
Our talk with Ben Maitland-Lewis of Pretty Instant brings us to discuss how implementing photography helps leave lasting imprints and boosts consumer engagement.

Duration:00:23:36

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#26 Your Network is Your Net Worth

2/1/2019
Our talk with Jon Ferrara of Nimble brings us to discuss the need for relationships and the effective nurturing of them.

Duration:00:22:31

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#25 - Sponsorships: From Billboards to Events

12/13/2018
Our talk with Mike Bryant of Mile Zero brings us to discuss how to take sponsorships from billboards to live events and festivals.

Duration:00:20:14

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Episode 24 - How to Drive Innovations in Trends

12/7/2018
Our talk with Taylor Justin of Coca-Cola brings us to discuss how to drive innovations in trends.

Duration:00:22:19

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#23 Using Trends and Insights to Build Actionable Data-Driven Results

11/29/2018
Our talk with Brett Hyman of NVE Experience Agency brings us to discuss how agencies can make the shift in becoming provocateurs of culture.

Duration:00:27:44

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#22 How Brands Diversify Through Multiple Channels

10/5/2018
Our talk with Dan Golden of Be Found Online brings us to discuss how brands can diversify through multiple channels.

Duration:00:31:14

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#21 - One Night Stand Business VS Meaningful Relationships

9/14/2018
Our talk with Dusti Reimer brings us to discuss how marketing is taking a chance on the future.

Duration:00:28:51

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#20 Understanding How to Hire Better

9/7/2018
Our talk with Klyn Elsbury brings us to discuss different techniques of the recruiting process and how to hire better.

Duration:00:36:03

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#18 Metrics as the Language of Business

7/18/2018
Our talk with W Michael Hsu of Deep Sky brings us to discuss how best to crunch numbers to ideally fit your marketing agenda.

Duration:00:22:02

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#17 What Works in Experiential Marketing for Individual Brands

7/13/2018
Episode #17 features Erik Huberman of Hawke Media going over what works in experiential marketing for individual brands.

Duration:00:32:17

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#16 How Storytelling Impacts Business

2/7/2018
Corey Blake is our guest on our 16th episode of Talk Experiential. He started as a musical theater major, but when he went out to LA he realized that he was “crayon in someone else’s crayon box.” Looking for a way to bring his own voice and expand his purpose creatively, Corey started Round Table Companies in 2005. Corey’s goal, and the goal of Round Table Companies, is to focus on creating experiences that change and transform people through storytelling. Topics on Today’s Episode: How can...

Duration:00:41:26

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#15 Why the Guest Experience Matters: Marketing Lessons Gleaned from the Hospitality Industry

1/15/2018
Chris Kielb is our 15th guest on the Talk Experiential podcast. He brings insight from the hospitality industry on how to manufacture exciting and exceptional guest experiences for customers. We invited Chris on Talk Experiential because we believe many of these hospitality lessons are directly and indirectly applicable to the experiential marketing industry. We talk to Chris about his extensive experience in the industry as well as his current role as the Director of Guest Experience at...

Duration:00:30:08

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#14 Out-of-Home Marketing 101

1/3/2018
Don Winters and Adam Pierce are our guests on our 14th episode of Talk Experiential. Don started in the advertising business right out of college in publishing before making his way over to out-of-home and experiential marketing. Don and Adam co-founded EMG Media Inc. and run marketing campaigns for clients to help them get in front of their core, target audience. EMG Media Inc. has more than 20 exclusive media properties that break through the clutter of advertising. Topics on Today’s...

Duration:00:29:55

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#13 Event Sponsorship: How Brands Maximize Partnerships

12/15/2017
John McGuire and Eric Slayman are our guests on our 13th episode of Talk Experiential. Both have worked extensively in the experiential marketing and event management industry with special expertise in event sponsorship. We dive into event sponsorship in today’s episode and talk about the different ways that brands can enhance the guest’s experience with the brand experience kind of “baked into” that exceptional guest experience. Topics on Today’s Episode: How do brands begin when they want...

Duration:00:32:11

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#12 The Conversation That Can't Be Had Anywhere Else

11/10/2017
Fritz Heffinger is our guest on our twelfth episode of Talk Experiential! He is the CEO and Co-Founder at OutCold, a full-service experiential agency that tells brand stories such as building pop-up shops in Airstreams. The goal is to give fun and energizing experiences that have an effect on people that cannot be matched in any other way, through any other form of marketing. Today we talked about the value of experiential marketing when it comes to connecting with consumers. Topics on...

Duration:00:35:51

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#11 Experiences & The "People Aspect" in Marketing

11/7/2017
Christian Jurinka is our guest on our eleventh episode of Talk Experiential! He is the CEO at Attack Marketing, a national & field marketing agency that helps brands connect with their core customers through retail events, experiential events, and both non-traditional and traditional marketing. We talked about the importance of having qualified and particular people working these events and representing brands. Topics on Today's Episode: How important is the "people aspect" in marketing?...

Duration:00:32:29

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#10 Brand Manager Perspective

10/27/2017
Simon Fung is our guest on our tenth episode of Talk Experiential! He is one of Air Fresh Marketing's brand managers and has become a favorite due to his hard work ethic and ability to see problems before they arise. We chatted about what makes a successful brand event and how to be a strategic brand manager. Note: Air Fresh Marketing is the experiential marketing agency owned by podcast host, Joey Kercher. Topics on Today's Episode: How do you handle situations that arise on-site to make...

Duration:00:41:01

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#9 College Campus Marketing 101

8/25/2017
Mickey Katz is our guest on our ninth episode. His background is in the mobile consumer space, specifically in the industry of college marketing. He has worked on a variety of college campuses over the years and understands what it takes to make a genuine brand connection with students. Mickey is the co-founder of Campus Commando, a new technology that helps brands reach college students by connecting brands directly with on-campus brand ambassadors. Previously, Mickey worked as the Director...

Duration:00:33:05