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Talking Insights

Business & Economics Podcasts

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

Location:

United States

Description:

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

Language:

English


Episodes

Mobile consumer behaviour from the App Life report

1/17/2024
In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making. Read more about the report on Research World: https://bit.ly/48BTUgs

Duration:00:19:56

Hack your Leadership: Trust, transparency, and advocacy in action

12/29/2023
Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges of leadership. Whether you're a seasoned leader or aspiring to grow, this episode offers valuable lessons to elevate your leadership skills. Tune in for a deep dive into the world of leadership coaching and uncover the secrets that shape impactful leaders.

Duration:00:55:56

Hack your Leadership: Navigating growth, empathy, and curiosity with Nitesh Priyadarshi

12/22/2023
Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth. Learn how empathy, curiosity, and humility play crucial roles in shaping a successful career.

Duration:00:28:03

Navigating inclusive narratives: Language evolution in Market Research

11/23/2023
Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research. Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusivity in campaigns. Discover the journey from the controversial past to the current focus on Diversity, Equity, and Inclusion (DEI) topics and the need for language that truly reflects intentions. Join us for a captivating conversation on the business and social implications of using the right language in market research.

Duration:00:11:06

Hack your Leadership: Fostering strong relationships to drive business growth

11/21/2023
In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy. Dive into the world of market research leadership as they discuss the keys to success, building strong teams, fostering partnerships with businesses, and managing conflicts. Don't miss this insightful conversation that will empower market research professionals on their professional journey.

Duration:00:28:53

Ep. 5 - Future Projections: Metaverse's Impact on Research Realities

11/14/2023
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with three of our wonderful guests, the winners of the Best Paper Award, Karlien Kriegler, David Wright , and Charlene Van Zyl about metaverse.

Duration:00:22:58

Ep. 4 - Innovating Cultures: Unveiling Ethnography's Role in Shaping Tomorrow's Trends

11/14/2023
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Ruby Chui about the role of Insights Humans in the context of GenAI.

Duration:00:23:24

Ep. 3 - Unveiling the Human-Centric AI: The Coca-Cola Company's Insights and Innovations

11/14/2023
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Walid Benchama from The Coca-Cola Company.

Duration:00:19:52

Ep.1 - Consumer Behavior in the AI Era

11/14/2023
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron. In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully. We analyze the evolving customer acquisition landscape since the pandemic and anticipate future changes. Additionally, we spotlight the advantages of employing AI in identifying potential customers and share insights into how AI integration has revolutionized the customer acquisition process.

Duration:00:19:56

Revolutionising agriculture: The future of farming with insights

11/14/2023
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture. From the early environmental concerns of the 70s to setting up his own companies in electronics and digital technology, Arend's journey led him back to farming, but with a futuristic twist.

Duration:00:13:58

Ep. 2 - Behavioral Science, AI, and Innovation in Market Research

11/14/2023
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with three of our wonderful guests Leigh Caldwell, Francis Raho-Jeavons, and Lizzi Seear about behavioural science.

Duration:00:22:58

Engaging, rewarding, and incentivising respondents in online surveys

11/8/2023
In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents. They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentives in motivating respondents, and the role of choice in rewards.

Duration:00:31:16

Ep.17 - Decoding colour science in market research

11/6/2023
Join us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale. Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights into the fascinating science behind packaging design and consumer engagement.

Duration:00:15:17

Ep.15 - Unearthing insights in the age of no-code and AI

10/26/2023
Florian Myter of Weave.ly discusses how AI assist in creating a no-code survey platform ready for researchers to play with and get results.

Duration:00:08:25

Ep.16 - Unveiling gendered news consumption patterns: Insights from BBC's Research

10/25/2023
Xabier Palacio is joined by Maria Bruder, Senior Researcher at the BBC World Service. In this episode, we discuss how becoming aware of the different ways these objectives have been viewed and approached in the past can give you valuable insight into how to best land recommendations to drive lasting change in your business.

Duration:00:20:12

Ep.14 - How AI affects your day to day

10/25/2023
Discover the latest insights into the travel industry with Mahmoud Yassin from Booking.com in this episode of Talking Insights. We delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences. Mahmoud shares how the new AI Trip Planner is redefining the way we discover dream destinations and how it's making travel more seamless than ever before. Join us for an in-depth discussion on AI, ethical considerations, and the future of hyper-segmentation in travel.

Duration:00:25:36

Ep.13 - A global overview of the world of Insights

10/17/2023
In this episode of the Talking Insights podcast, we dig into the latest reports and studies published by ESOMAR’s Intelligence Unit: The Global Insights Overview. Find out more on the overview here: https://bit.ly/45AJfjA ESOMAR’s industry reports dig into the health and breadth of the Market Research industry, its leading players and countries. We ask about the main three reports: - Global Market Research - Global Users & Buyers of Insights - Global Data Analytics

Duration:00:11:08

Exploring ESOMAR's AI Taskforce: Understanding the Foundations of AI

10/11/2023
Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Our special guest for this episode, Dharmendra Jain, ESOMAR Council Member, joins us as we direct our primary focus towards establishing a firm grasp of the foundational principles of AI.

Duration:00:20:24

Exploring ESOMAR's AI Taskforce: Uniting for Responsible AI in Research

7/28/2023
Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Special guests Xabier Palácio and Ray Poynter shed light on their roles within the coordinating group and the crucial steps being taken to promote responsible AI use in research.

Duration:00:26:35

AI in Insights: Unveiling ESOMAR's Taskforce

7/27/2023
Welcome to Talking Insights, the podcast where we dive deep into the world of market research, insights, and data analytics. I'm your host, Nikki Lavoie, EVP, strategy, and innovation at Savants, and I'm thrilled to introduce a special 12-part series dedicated to ESOMAR's AI Taskforce. In this captivating podcast series, we'll explore the fascinating world of artificial intelligence and its profound impact on the market research and insights industry. Join me as we delve into the latest advancements, best practices, and ethical considerations surrounding AI, featuring insightful interviews with industry experts and thought leaders. Before we dive into the series, let me provide you with a brief overview of ESOMAR's AI Taskforce. Recently making headlines in the media, this groundbreaking initiative gathers dedicated professionals from diverse backgrounds who have united to examine the challenges and opportunities AI presents for market researchers. As a part of the coordinating group, I am honored to contribute to driving industry standards, promoting responsible AI use, and facilitating discussions among esteemed experts in this dynamic field. Stay tuned for enlightening conversations and unparalleled insights into the world of AI in market research, only on "AI in Insights: Unveiling ESOMAR's Taskforce

Duration:00:01:51