Talking Insights

In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conversation highlights the need for creativity in engaging consumers amidst strict regulations and the insights gained from extensive research. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference. The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human element in research, suggesting that curiosity and understanding human behaviour are crucial for leveraging AI effectively. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industries. They reflect on the challenges and opportunities presented by AI, emphasising the need for individuals to adapt while preserving their unique voices and perspectives. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok! Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for what lies ahead, emphasizing the importance of keeping the human element at the heart of AI development. Join us as we spotlight the future of insights through this dynamic conversation. Don’t miss it! Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as a strategic partnership within organizations. This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/ Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve. Know more about C SPACE here: https://cspace.com/ This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/ Talking Insights and Research World are part of ESOMAR. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market. Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability. The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole. If you're interested in the study "Green power to the people - Greece and UK", you can find all the information here: https://www.datadiggers-mr.com/resources Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path. This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make their mark. Whether you’re passionate about market research, social impact, or just love a good story of fearless innovation, this episode is packed with wisdom and inspiration. Join us for an eye-opening conversation that highlights the importance of networking, continuous learning, and breaking the mold in the world of insights! If you are interested in the IGNITE! Conference you can find all the information here: https://www.esomar-apac.com/ Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change. They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception. Discover more about this competition ➡️ https://lnkd.in/ePFY6Enr And more about the research from Kristyna and Vit ➡️ https://researchworld.com/articles/research-got-talent-research-for-legislative-change Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry. They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry. Learn more about the code here: https://esomar.org/code-and-guidelines/icc-esomar-code Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery. Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward. Learn more about The Evolved Group: https://www.theevolvedgroup.com/ Stay tuned for our episodes every Wednesday and special series on Mondays! This episode was sponsored by Question Pro! (https://www.questionpro.com/) Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry. This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the company and its impact on the world. Stay tuned for more! Learn more about the report "Evolution of the Data, Analytics and Insights Industry" here: https://esomar.org/the-evolution-of-insights Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another episode of Talking Insights! In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation. This episode is brought to you with the support of Question Pro (https://www.questionpro.com/) Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

This week, we try to find the truth on Talking Insights! Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say. They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cultural nuances in market research, the role of technology in gathering insights, and the balance between technological tools and human understanding in effective marketing strategies. One of the key insights from this conversation is that cultural context is crucial for effective market research, which is really in line with the recent episodes. Thank you Andrea & Valentina! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling Say-Do gap, consumer behaviour, brand strategy, market research, technology in marketing, cultural insights, consumer passions, anonymity in research, consumer insights, brand connection Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries. If you want to know more about Target SARL: https://directory.esomar.org/company/3835/TARGET-SARL The next Africa Community Circle is on the 17th of October, with the focus on exploring the role and future of online panels in market research, specifically in the context of Africa. 🎟️ You can join the event here: https://event.on24.com/wcc/r/4718179/148E6CC4893BE2D7AD22B2533CFDF3EB This episode was recorded live at the ESOMAR Congress in Athens and sponsored by Question Pro. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements. Learn more about Dr Vivienne's work here: https://socos.org/ and learn about The Human Trust fund here: https://www.thehumantrust.org/ Chapters 00:00 Introduction to AI and Human Potential 03:05 The Evolution of AI and Its Applications 05:59 The Intersection of AI and Human Creativity 08:50 The Role of AI in Communication 12:11 The Importance of Human Uniqueness 15:05 The Information Exploration Paradox 17:53 The Future of Human Creativity in an AI World Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling