Talking Insights

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding. They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the industry and advocating for building diverse teams to enhance creativity and decision-making. The conversation also explores the impact of Rihanna's Fenty Beauty line in breaking barriers and creating representation in the beauty industry. Amy and Pepper stress the importance of relevant AI tools and data that include Black perspectives. The industry must pivot and approach the Black market holistically and innovatively. ESOMAR, ESOMARASI24, Market Research, ESOMARCongress, Black insights, Rihanna, Fenty Beauty

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish. In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from prior research effectively. They also highlight the importance of human control and responsibility in directing AI and avoiding biases. Their case study focused on identifying innovation opportunities in the bakery category and generating prototype products. They emphasize the need for bold and sustainable innovation to solve global challenges. #ESOMAR, Market Research, ESOMARCongress, generative AI, co-creation, food and beverage, insights, innovation, bakery, prototype products, sustainability

In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI technology with traditional research methods. ESOMAR, congress, Chicago, art&Science, AI-driven brand strategy, brand density, open-ended questions, associations, unstructured text data, synthetic data, AI analysis, generative AI, market insights

Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. The research uncovered insights such as the need to reframe the messaging around the price of the Mill bin and the option for consumers to keep the composted grounds. Megan emphasizes the importance of a collaborative relationship between brands and research partners and the balance between traditional research techniques and AI. ESOMAR, Art&Science, Chicago, Conference, quantitative strategic consulting, data-driven decisions, market sizing, product features, pricing, messaging, collaborative relationships, traditional research techniques, AI, congress

Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The company identified six dimensions of comfort and incorporated technology and innovation into their products, such as voice activation and AI integration. The COVID-19 pandemic led to increased sales in the furniture industry, but also supply chain challenges. 🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️ This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀 Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝 Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at events@esomar.org. Secure your spot now: www.esomar-congress.com/ Let's craft the future together! #ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressv

Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expressing excitement about the industry's adoption of synthetic data. synthetic data, machine learning, market research, AI, data quality, third-party providers, ESOMAR, ASI, ClientSummit, Chicago

Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging. In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fraud and pricing issues, improving survey design, and recognising the importance of insights in driving business success. The conversation also highlights the role of industry associations in providing guidance and support. insights, economy, fraud, quality initiatives, pricing, survey design, state of the industry, industry associations

QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR's North American representative team and the significance of regional events in the market research industry. Key Takeaways QuestionPro, Taylor Swift, market research, media exposure, economic impact, SMR, North American representative team, regional events, ESOMAR, ASI, Chicago

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation, "Exploring AI: A Brief Journey Beyond the Obvious."

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation.

🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event.

In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making. Read more about the report on Research World: https://bit.ly/48BTUgs

Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges of leadership. Whether you're a seasoned leader or aspiring to grow, this episode offers valuable lessons to elevate your leadership skills. Tune in for a deep dive into the world of leadership coaching and uncover the secrets that shape impactful leaders.

Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth. Learn how empathy, curiosity, and humility play crucial roles in shaping a successful career.

Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research. Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusivity in campaigns. Discover the journey from the controversial past to the current focus on Diversity, Equity, and Inclusion (DEI) topics and the need for language that truly reflects intentions. Join us for a captivating conversation on the business and social implications of using the right language in market research.

In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy. Dive into the world of market research leadership as they discuss the keys to success, building strong teams, fostering partnerships with businesses, and managing conflicts. Don't miss this insightful conversation that will empower market research professionals on their professional journey.

For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with three of our wonderful guests, the winners of the Best Paper Award, Karlien Kriegler, David Wright , and Charlene Van Zyl about metaverse.

For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Ruby Chui about the role of Insights Humans in the context of GenAI.

For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Walid Benchama from The Coca-Cola Company.

For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron. In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully. We analyze the evolving customer acquisition landscape since the pandemic and anticipate future changes. Additionally, we spotlight the advantages of employing AI in identifying potential customers and share insights into how AI integration has revolutionized the customer acquisition process.