Ten Golden Rules Internet Marketing for Law Firms Podcast

What struck me most in this TGR Live! Growth Strategies for Law Firms conference 2025 session was watching Mike Morse pull back the curtain on how he built one of the largest injury firms in America. Hearing him break down his journey in real time made me rethink what a truly systemized, data-driven law firm looks like. Mike shares how he went from doing everything himself to becoming one of TRACTION Author Hino Wikman’s first clients and becoming an EOS Visionary with an EOS Integrator running the business. He shows the power of tracking numbers on a “jumbotron,” measuring intake performance, and forecasting revenue with surprising accuracy. Mike also walks through the bold marketing moves, TV branding, NIL deals, and community projects that keep his firm top of mind. Listening to him made it clear that sustainable growth comes from structure, data, and a brand that people actually enjoy engaging with. Key Topics 08:02 – Learn how to sort every task into what you love, like, dislike, and hate so you can delegate and live in your sweet spot. 09:55 – See what a visionary integrator structure looks like and why Mike moved to a strict closed door policy to protect his focus. 10:52 – Understand the jumbotron concept and which core metrics every firm owner should know every week before making decisions. 17:09 – Discover how tracking intake conversion by agent exposes weak links, saves high value cases, and drives better training. 21:32 – Study how Mike replaced a lost referral pipeline with bold TV branding instead of copycat lawyer ads after his main referrer walked away. 26:12 – Explore how humorous mom based Super Bowl commercials and a friendly brand tone make an injury firm loved in the community. 29:56 – Learn how low cost NIL deals with college athletes, fun numbers, and local content turn attention into memorable law firm branding. 37:02 – See how Project Backpack and large scale dog adoption events create goodwill, reviews, and endless social content for the firm. 47:17 – Get a new lens on when referral fees still make sense and when you should invest instead in your own marketing and intake systems. Resources Mentioned Books Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitablehttps://a.co/d/gqKsIDETraction: Get a Grip on Your Businesshttps://a.co/d/iovEFWbRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Businesshttps://a.co/d/4fXPpfdGet a Grip: How to Get Everything You Want from Your Entrepreneurial Businesshttps://a.co/d/0AzufJm Tech / Software https://powerbi.microsoft.comhttps://www.ninety.io https://www.eosworldwide.comRingBoost –...

Success looks simple when all the right pieces finally lock into place. In this case study with Geoff McDonald of Geoff McDonald & Associates, we walk through how his firm built a system that now brings in more than 100 cases a month and even hit 200 in a single month. Listen as we break down the practical steps behind that growth, including how a website redesign boosted cases 44 percent and how tracking the right numbers created real momentum. Geoff shares how nearshore staffing lowered people costs, how AI tools turned hours of legal work into minutes, and how a strong culture and community presence kept trust at the center of everything. You’ll see how consistent execution, not just one flashy tactic, transformed this firm into a powerhouse. Key Topics 00:01:10 – Learn how aligning marketing, culture, tracking, and execution created consistent 100+ case months. 00:04:10 – See how falling off the “Google cliff” revealed major SEO and technical issues and what fixes restored rankings. 00:07:20 – Understand how OKRs helped guide decisions and doubled year-over-year growth. 00:09:20 – Learn which numbers matter most for running a scalable PI firm and how monthly KPIs drive growth. 00:13:34 – See how nearshore staffing reduced people costs from nearly 50% to 32% and expanded intake capacity. 00:16:38 – Understand how inflection points shape PI firms and why AI is the most important shift happening today. 00:20:10 – Learn how AI tools now draft demands, interrogatories, and mediation statements in minutes instead of hours. 00:23:20 – See why replacing homepage forms with phone-first CTAs increased calls 176% and cases 44%. 00:26:21 – Hear how core values and a clear core focus guide hiring, client service, and daily operations. 00:31:41 – Learn how deep community involvement and signature events build brand trust and visibility. 00:34:34 – Understand how Answer Engine Optimization and schema position firms inside Google’s AI results. 00:39:10 – See how Google Maps rankings are tied to SEO consistency and accurate business listings. 00:41:10 – Learn how TGR Boomerang recovers missed calls and boosts intake speed on PPC, LSA, and web leads. 00:44:25 – Understand how memorable TV creative increases branded search volume and conversion across all channels. 00:52:10 – Learn when to expand into a second market and how to use data, cost per case, and ceilings to time the move. 01:02:10 – See why adding multiple lead-gen vendors stabilizes total case flow and lowers average acquisition cost. 01:07:17 – Q&A where Jay and Geoff answer questions on SEO, metrics, AI, and firm growth strategy. Resources Mentioned Books https://a.co/d/2fJns0Phttps://a.co/d/drjzKvB Tech https://www.callrail.com https://www.lexisnexis.comhttps://www.microsoft.com/copilot

It’s surprising how fast your business can grow once you understand how real marketing works, and that’s exactly what I unpack in my interview on Hector Santiesteban’s How to Scale a Business podcast. I share the behind-the-scenes lessons from McDonald’s, Coca-Cola, Sprint, and my early days at eDiets—back when most people were just discovering Google. I walk through the 10 Golden Rules and show how owners can make smarter decisions with data, build stronger subscriber bases, and use YouTube and AI to stand out. I also explain why lawyers and service firms still win with Google, how to create a UVP that converts, and what it really takes to scale with systems and leadership. If you want simple principles you can use today, this conversation lays them out clearly. Key Topics 02:05 — Learn how Jay’s background with major brands shaped the data-driven marketing approach he now teaches business owners. 06:11 — Hear how real A/B testing works and why data—not assumptions—should guide every growth decision. 08:47 — See why subscriber lists remain one of the most valuable digital assets for long-term marketing success. 10:45 — Understand how YouTube builds trust at scale and why niche, question-based videos attract high-intent leads. 14:02 — Learn practical ways to apply the Four Ps to modern SEO, local search, and online visibility. 16:44 — Discover how Google’s AI Overviews reward question-driven content and why AEO is the next major ranking strategy. 19:14 — Hear how AI tools and structured prompts streamline writing, planning, and content creation for business owners. 21:41 — Learn how a strong UVP increases conversions by giving website visitors an immediate, compelling action. 24:36 — See how intake automation, fast callbacks, and lead-capture tech help service businesses close more opportunities. 28:18 — Understand why systems, SOPs, and EOS give companies the structure needed to scale without relying on the owner. Resources Mentioned Books: https://www.tengoldenrules.com/downloads/https://a.co/d/5wLM5o2https://a.co/d/hu328oG Tech https://chat.openai.com https://gemini.google.comhttps://ads.google.com/local-services-adshttps://blog.google/products/search/generative-ai-search About our Guest Host: Hector Santiesteban’s mission is to make podcasting simple, stress-free, and profitable. Since 2016, he has produced thousands of episodes across every format—from business and interview shows to fiction and true crime—generating millions of downloads and millions in revenue for his clients. With three podcasts of his own and years of hands-on experience, he knows exactly what it takes to build and sustain a successful show. As the founder of Amplafy Media, Hector runs a full-service team that handles everything from strategy and setup to editing, publishing,...

The future of law isn’t coming, it’s already reshaping how firms operate. This past week I hosted the Ten Golden Rules webinar, Future-Ready Law Firms, featuring some of the brightest innovators in legal tech. Together, we explored how AI, automation, and smarter systems are transforming marketing, intake, and client experience. I opened with the shift toward Answer Engine Optimization and zero-click search, showing how visibility now depends on providing clear, authoritative answers online. Then, our expert panel shared the tools and strategies helping law firms grow today: Patrice Gimenez from LegalPat explained how to choose and implement new software; Ed Kirk from Supio revealed how AI uncovers hidden case value; Manny Griffiths from Hona shared automation tools that elevate client updates; Daniel Steinberg of LawBrokr unpacked digital prequalification; and Jeff Zigman from TRUEclaims showed how property-damage automation boosts revenue. Together, we unpacked practical tools and proven systems that make firms faster, more accurate, and ready for what’s next. Key Topics 00:01:02 – Jay opens the webinar, outlining how AI and automation are driving a new era of legal innovation. 00:01:35 – Learn why zero-click search and Answer Engine Optimization (AEO) are reshaping law firm visibility online. 00:03:17 – Understand how AI-generated answers, chat interfaces, and voice search are changing how potential clients find and choose law firms. 00:06:14 – Discover practical AEO tactics—schema, FAQs, PR authority, and content structures that AI engines favor. 00:08:14 – See how missed-call automation and AI-powered intake recovery tools can turn lost leads into signed clients. 00:11:32 – Patrice Gimenez (LegalPat) discusses how to evaluate, select, and migrate to new legal software without disrupting your team. 00:20:01 – Ed Kirk (Supio) shares how AI-driven analysis improves medical chronologies, demand packages, and case valuations. 00:29:45 – Manny Griffiths (Hona) explains how client-journey automation boosts communication, transparency, and five-star reviews. 00:39:52 – Daniel Steinberg (LawBroker) reveals how digital intake and pre-qualification create better first impressions and faster client conversions. 00:50:37 – Jeff Zigman (TrueClaims) demonstrates how firms can streamline property damage claims, speed up reimbursements, and uncover missed revenue opportunities. 01:02:43 – Panel Discussion explores where technology and AI are heading next—from smarter case prep to predictive client experiences. 01:08:02 – Audience Q&A dives into practical questions about implementation, AI ethics, and the pace of change in law firm technology. Connect with Our Panel Guests: Patrice Gimenez — LegalPat - https://legalpat.com Ed Kirk — Supio - https://www.supio.com Manny Griffiths — Hona - https://www.hona.com Daniel Steinberg — Lawbrokr - https://www.lawbrokr.com Jeff Zigman — TRUEclaims - https://trueclaims.io About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of

How do you scale a law firm without losing control or yourself in the process? Rachel Steininger of Upward Acceleration and I dig into that question together, exploring what real operational clarity looks like when you’re building a law firm that runs on purpose, not panic. We talk through how to align people, process, and technology so that growth feels steady instead of chaotic. Rachel shares how a fractional COO bridges the gap between leadership vision and daily execution, and why data integrity and clear KPIs must come before AI or automation. Together we unpack the practical side of scaling—how to delegate low-value work, measure what matters, and keep your brand promise consistent from intake to delivery. It’s a conversation about leading smarter, building systems that last, and finding sustainable growth that fits your firm’s identity. Key Topics 03:45 – Discover when your firm is ready for a fractional COO and how they simplify growth without adding chaos. 06:32 – Learn what “fractional” truly means and how separating leadership roles keeps teams accountable. 09:08 – Find out how EOS-style systems help you stay focused on priorities instead of chasing new fires. 11:06 – See how to build a simple weekly rhythm that keeps goals alive even in a busy practice. 12:39 – Understand why fixing your data flow matters more than buying the newest AI tool. 14:09 – Get practical steps for making AI safe and compliant inside your law firm. 15:46 – Hear how “agentic AI” connects triggers, actions, and outcomes to improve results. 18:01 – Explore the “Three I’s” framework—Identity, Individual goals, and Indicators—for alignment and accountability. 20:15 – Learn how to balance automation and human touch so your operations still reflect your brand. 21:24 – See which numbers to measure first to boost growth—like lead flow, intake speed, and client lifetime value. Resources Mentioned Technology & Apps https://calendly.comHttps://superhuman.comhttps://zapier.comhttps://make.comhttps://n8n.io Books Deep Workhttps://a.co/d/89lczwmSlow Productivityhttps://a.co/d/aubGX83Tiny Habitshttps://a.co/d/6NhSRPd Podcasts & YouTube Channels Deep Questions Podcast with Cal Newport –

Most lawyers work hard to build wealth but rarely stop to plan how to keep it. Join me as I sit down with financial advisor Thuong Thien of Team Hewins to break down the four practical steps every attorney can use to take control of their money and future. She shares how to clarify goals and values before making financial decisions, track and smooth out uneven cash flow, save and invest using a simple “bucket” system, and build a trusted team of advisors to protect what you’re growing. This conversation is the first step in making it easy to see where your money is going, how to make it work smarter, and why a clear plan brings more freedom, both in your business and your life. Key Topics 01:43 – Learn how Thuong helps professionals, especially lawyers, bring order and clarity to their financial lives. 04:31 – Setting Clear Goals and Values – Why most lawyers delay personal planning and how to shift from reacting to leading with purpose. 07:18 – The three questions that help define values and goals that actually guide financial choices. 08:50 – How aligning goals with lifestyle brings clarity to career and money decisions. 09:34 – Understanding Cash Flow and Spending – How to spot your real cash-flow rhythm and plan for taxes, investments, and lifestyle goals. 12:49 – Thuong’s six-month spending method: one account, one card, total visibility. 15:30 – Why separating business and personal spending keeps your plan accurate and sustainable. 17:04 – Saving and Investing with the Bucket Strategy – How to use short-, mid-, and long-term “buckets” to manage growth and risk with confidence. 19:50 – How bucket planning reduces couple money stress and keeps shared goals on track. 20:09 – Small adjustments that make saving feel less like restriction and more like freedom. 20:19 – Building Your Financial Dream Team – The core players: fiduciary advisor, CPA, estate attorney, and insurance expert. 25:47 – Why syncing tax and financial planning can multiply results for firm owners. 26:33 – The key takeaway: wealth grows faster when you build the right team early. Resources Mentioned Tech/Apps https://www.calm.com Books Atomic Habitshttps://a.co/d/j4gMTn8 About our Guest: Thuong Thien is a Principal at Team Hewins and a CERTIFIED FINANCIAL PLANNER® professional who helps high-achieving women—particularly attorneys and executives—navigate complex financial decisions with clarity and confidence. She specializes in guiding clients through pivotal moments such as making partner, managing equity compensation, or planning for a liquidity event. Known as a trusted sounding board, Thuong provides clear, strategic advice across cash flow management, retirement planning, tax strategy, charitable giving, and wealth transfer. Her clients value her ability to simplify complexity and create structured, actionable plans—so they can focus on excelling in their careers while moving forward with financial confidence. https://teamhewins.com/ https://www.linkedin.com/company/team-hewins/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's...

Most lawyers try to outwork stress, but real growth comes from simple shifts in how you lead and show up. In this conversation with Kelly Lynn Adams of KLA Productions, I dive into her story of leaving corporate life to build a business around coaching, personal branding, and helping high achievers perform without burning out. Kelly shares how to recognize the early signs of overwhelm, why your “95% advantage” is enough to lead, and how to set a simple content cadence that builds authority. We talk about turning one idea into many posts, using relationships as revenue drivers, and putting systems like EOS in place to keep your business running smoothly. If you’ve ever wondered how to scale your law firm brand while protecting your energy, Kelly’s strategies show it’s possible to grow with clarity and balance. Key Topics 01:10 – Learn a tiny reset you can use to calm stress fast and protect focus. 05:26 – Spot early burnout signs in yourself before they spiral. 07:34 – Recognize warning flags in a teammate and how to respond with care. 08:41 – Coach like a pro: meet needs in the moment, not with a template. 09:23 – Choose a coaching rhythm that fits real life and actually sticks. 10:14 – Reframe “halftime” and use it to set purpose for your next chapter. 11:43 – Count your remaining “summers” and track wins to reset perspective. 13:37 – Build a personal brand on and off social by owning how you show up. 15:32 – Pick a lane and lead with your 95% advantage to create value. 16:43 – Set a simple content cadence and keep it on your calendar. 17:27 – Cascade one article or video into many posts the easy way. 19:11 – Start before you’re ready and let “messy” beat “perfect.” 20:07 – Grow revenue through relationships you nurture before you need them. 24:13 – Use “What’s the worst that can happen?” to make smart pivots. 30:11 – Run a business system (EOS or similar) to reduce stress and align teams. Resources Mentioned Books Traction https://a.co/d/2cRUqlr Get a Grip https://a.co/d/fB5EjKGScaling UpMeasure What Mattershttps://a.co/d/ch4BUucThe E-Myth Revisited https://a.co/d/gPmuLeN10x Is Easier Than 2x https://a.co/d/j2MRAof Atomic Habitshttps://a.co/d/45NIy4yEat That Frog https://a.co/d/eABn926 Tech / Platforms https://www.eosworldwide.com

Over 90% of law firms are using AI, and I sit down with Jayanth “Jay” Madheswaran, the visionary founder and CEO of Eve, to uncover how his billion-dollar legal tech company is changing the game for plaintiff firms everywhere. Jay explains how Eve’s AI reads medical records, builds chronologies, drafts demand letters, and even handles discovery—all in minutes instead of hours. We talk about his journey from Facebook and Rubrik to launching Eve, the lessons behind their $103M raise, and how they’ve built a team of engineers and lawyers obsessed with one goal: helping firms deliver stronger outcomes with less stress. From practical examples to future predictions, this episode dives deep into what AI can really do for contingency-based firms—and how leaders can adopt it today without disrupting their teams or client relationships. Key Topics 00:44 – Learn how Jay’s vision for Eve Legal began after seeing how inefficient law firm workflows really were. 02:10 – Hear how Eve secured $103M in Series B funding and what drove investor confidence. 04:32 – Discover why plaintiff firms are adopting AI faster than defense firms—and how that’s flipping the script. 08:18 – See how Eve’s AI creates detailed medical chronologies from complex record sets in minutes. 09:23 – Learn how firms are drafting demand letters that sound like their best writers—without starting from scratch. 09:56 – Explore how discovery responses and interrogatories can now be turned around same-day. 11:40 – Find out what 500+ law firms have learned about AI adoption and the importance of guided support. 12:54 – Understand how “Blueprints” let firms train Eve to write exactly the way their attorneys do. 18:27 – Learn how Eve’s pricing model aligns perfectly with contingency-based firms. 19:48 – See how AI lets firms reduce costs, boost margins, and redeploy team members into higher-value roles. 20:46 – Explore how specialization or scaling volume both become easier with AI-driven workflows. 23:23 – Hear what’s next: voice-enabled AI agents and faster product cycles for legal operations. 27:02 – Discover how Eve’s tech team built proprietary models trained only on legal language and data. 30:52 – Understand the pros and cons of “best-of-breed” vs. “all-in-one” AI tools for law firms. 38:02 – Reflect on how AI is reshaping the roles of young lawyers, paralegals, and the next generation of “AI-native” legal professionals. Resources Mentioned Tech & Apps https://eve.legal https://openai.com/chatgpthttps://gemini.google.comhttps://zoom.ushttps://www.ringcentral.comhttps://www.casestatus.comhttps://www.joinhona.com Books https://a.co/d/i6C3FC5https://a.co/d/clxWn8y Podcasts

Most law firms don’t realize the online strategies that worked last year may already be outdated. I break down the 7 hottest trends driving growth in 2025, from dominating Google’s new AI Overviews to building a brand that clicks at the top of local search. You’ll hear how short videos, intake tech, and five-star operations can double your signed cases, and why masterminds and operating systems are becoming the hidden edge of top firms. Whether you’re just starting or already a Google gangster, you’ll walk away with proven steps to get better clients, stronger cases, and more consistent growth. Download our Handbook The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends Key Topics 00:05 – Introduction and setup for the 7 hottest trends in law firm growth 05:22 – Trend #1: Answer Engine Optimization (AEO) – Learn how to appear in Google AI Overviews and ChatGPT results 07:58 – See why Answer Engine Optimization is overtaking SEO and how to adapt your mindset 11:29 – Hear how answering client questions builds authority and fuels early-stage searches 14:46 – Discover why Reddit, Quora, and YouTube are key sources for AI answers 18:00 – Trend #2: Video – Learn how YouTube shorts, long-form content, and Q&A videos drive leads and SEO 23:48 – Get advanced tips for titles, hooks, thumbnails, and reaction videos that boost watch time 24:00 – Trend #3: Conversion Optimization – See why calls beat forms, and how tools like TGR Boomerang save missed leads 28:41 – Find out how AI prompts can retrain intake teams for empathy, urgency, and higher close rates 32:01 – Trend #4: Brand – Understand how Morgan & Morgan dominate LSAs and why consistent branding matters more than ad spend 37:08 – Trend #5: Five-Star Operations – Discover how concierge service, client apps, and VIP programs generate reviews and referrals 41:28 – See how apps like Case Status and Hona keep clients updated and reduce intake calls 45:01 – Trend #6: Masterminds – Hear why top law firms use masterminds to share strategies, solve problems, and scale faster 53:12 – Trend #7: Operating Systems (EOS) – Learn how EOS, Scaling Up, and proven processes align teams and drive growth 1:06:00 – Closing Q&A and action steps for implementing the 7 hottest trends Resources Mentioned Books Advanced Internet Marketing for Law Firmshttps://a.co/d/2J9YxRaThe AI Driven Leaderhttps://a.co/d/0ldVAPDThink and Grow Richhttps://a.co/d/bdA1wQeLaw of Success https://a.co/d/ihe6G7I Fireproofhttps://a.co/d/6AVojvnTraction https://a.co/d/hLe5jDk Get a Grip

Discover how to “Love Your Leadership”, with Hakim Lakhdar from Lakhdar Coaching. Hakim shares how his unusual journey from Key West musician to Harvard Law educator to executive coach, shaped a simple truth: the way you show up daily is what builds trust, wins referrals, and creates five-star operations. You’ll hear how to strengthen emotional intelligence, lead with authenticity, and build transparent cultures where lawyers and teams thrive. Hakim breaks down practical routines, self-audits, and mindset shifts that keep you calm, confident, and consistent in both your practice and life. Key Topics 03:21 — Hakim shares how growing up abroad and performing in Key West shaped his coaching lens 04:14 — Discover how work in Central Asia revealed the power of professional coaching 04:47 — Learn how executive education at Harvard and Miami Law shaped his approach with attorneys 06:02 — Hear why focusing on “who you’re being while you work” matters more than doing more 06:59 — See why emotional intelligence is no longer a “soft skill” but a must-have for lawyers 10:02 — Get a no-judgment method to self-audit and increase self-awareness 12:08 — Understand how stripping away law school conditioning helps you lead authentically 14:04 — Compare two similar firms and learn how operations create dramatically different results 14:43 — Discover how transparency and open communication strengthen culture and execution 19:07 — Hakim explains how honest self-check-ins guide career pivots and keep leadership aligned 20:59 — Hear how early sensitivity became a leadership superpower with the right channel 22:59 — Learn how personality frameworks like DISC and animal types help teams work better together 24:51 — Explore Hakim’s “why” and what it means to truly love your leadership 26:38 — See how AI tools like Fathom and ChatGPT support focus and productivity 29:15 — Find out how morning routines, fitness, and wellness practices protect long-term energy 31:01 — Discover books that reshape money mindset and client value in entrepreneurship 32:40 — Hear which podcasts and thought-provoking content Hakim values for growth 33:43 — Learn why referrals to coaching are best viewed as a gift, not criticism Resources Mentioned https://fathom.video https://openai.com Books Nonviolent Communicationhttps://a.co/d/2P5DaauTaking Flight!https://a.co/d/cv18oBeLove Money, Money Loves Youhttps://a.co/d/iFM9s0yThe Law of Divine Compensationhttps://a.co/d/bWzfF06 Podcasts https://podcasts.apple.com/us/podcast/coaches-rising/id1144203613 https://podcasts.apple.com/us/podcast/live-into-your-brilliance/id1695544209 About our Guest: Hakim helps leaders uncover the unseen patterns

Discover 4 ways to add Millions to your PI Cases! In this episode, I sat down with Steve Gursten of Michigan Auto Law, who has built a reputation for turning overlooked details into multimillion-dollar results. He shares how trying big and settling small changes the entire settlement dynamic, why reframing injuries can shift a jury’s perspective, and how future risks and sleep impairments add enormous value to a case. Listening to Steve, I saw exactly how a trial lawyer’s mindset can transform outcomes for clients and multiply the value of cases many attorneys would settle way too small. Key Topics 01:39 – Hear Steve’s journey from young lawyer to running multiple top law firms 03:07 – Discover why trial work made him stand out when others avoided the courtroom 04:39 – Learn how a million-dollar verdict early in his career changed everything 06:44 – Find out why results and reputation attract endless referrals 08:01 – See how Steve grew from one Michigan firm into five specialized practices 08:39 – Understand the role fitness and discipline play in sustaining a high-pressure career 10:39 – Explore how zone 2 cardio training helps manage stress for trial lawyers 13:16 – Way #1: Try big and settle small—chunk injuries up for trial, itemize down for settlement 15:09 – Learn how juries see the compound effect of multiple injuries while insurers don’t 18:39 – Hear why picking your 10 best cases each year can triple or quadruple settlement value 25:38 – Way #2: Reframe mild TBI as chronic pain syndrome so juries connect more easily 28:52 – Way #3: Talk about the future—show how today’s injuries lead to tomorrow’s risks 33:00 – Way #4: Leverage impaired sleep and fatigue as economic damages juries understand 36:59 – Learn how tools like Oura Ring and Whoop provide objective evidence of sleep loss 39:14 – Hear why fatigue is a quantitative injury that juries intuitively grasp 41:04 – Discover Steve’s favorite productivity app and why it beats his old system 42:13 – Get his top business book picks, from Good to Great to The E-Myth and Seth Godin’s work 48:27 – Find out the best way to connect with Steve and Michigan Auto Law Resources Mentioned Books Outlive by Peter Attia - https://a.co/d/55cj7SM Good to Great by Jim Collins - https://a.co/d/55cj7SM The E-Myth Revisited by Michael Gerber - https://a.co/d/55cj7SM Technology https://www.notion.comhttps://fathom.videohttps://www.whoop.comhttps://ouraring.com Podcasts/Blogs https://seths.blog

Most lawyers don’t realize they’re practically invisible on Google and it’s costing them clients. In this webinar, I break down the Ai and ABCs of SEO, Artificial Intelligence - or Ai for SEO is often called AEO and the core ABCs of SEO - Architecture, Backlinks, and Content are still they key strategic ways to get listed in Google Organic SEO searches. I’ll show you why Architecture of your website, things like site speed, clean code, and ADA compliance matter, how to build the right backlinks without toxic links dragging you down, and how to create content that answers the questions clients are actually asking. You’ll also see how Google Maps and Answer Engine Optimization are changing the rules, and the simple steps you can take today to stay ahead. Key Topics 01:38 – Why AI Overviews now appear in 30% of Google searches and what it means for law firms 03:49 – The A of SEO: Architecture—why fast, mobile-friendly sites are non-negotiable 08:27 – Why page speed, mobile tests, and site maps directly affect your Google ranking 12:44 – How clean code, schema, and ADA compliance give Google what it wants 19:38 – The B of SEO: Backlinks—how links built Google’s dominance and why they still matter 22:03 – Spotting toxic backlinks and using disavows to protect your site 24:10 – Creative backlink strategies—PR articles, scholarships, and industry directories 26:15 – The C of SEO: Content—why answering real client questions drives rankings 27:46 – Tools like AnswerThePublic and receptionist “question logs” for content ideas 28:15 – Google Maps SEO—optimizing your profile, reviews, and local consistency (NAP) 34:01 – Why multi-location strategies help firms dominate maps and LSAs 34:47 – Answer Engine Optimization (AEO)—how AI search is reshaping results 37:38 – The search cycle—when AI answers show up vs. where SEO still wins 40:15 – Repurposing one video into blogs, maps, social, and AEO content 45:55 – Advanced strategies—schema stacking, proprietary data, and authority content 47:15 – Final takeaways and Q&A on common SEO mistakes, priorities, and AI balance Resources Mentioned https://www.tengoldenrules.com/hottrends Books The 10 Golden Rules of Online Marketinghttps://a.co/d/fjcfBpF10 Free Strategies of Internet Marketinghttps://a.co/d/iISJV56Matt The Intern’s Guide to Digital MarketingMatthew Klimekhttps://a.co/d/bF5MuKLAdvanced Internet Marketing for Law Firmshttps://a.co/d/d5jvwdu Technology/Software https://pagespeed.web.dev/https://analytics.google.com/

Most law firms think growth is about more cases, but Rob Levine proves it’s about smarter systems, stronger teams, and the right technology. Listen as we discuss Rob’s incredible path from police officer and EMT to running one of the largest PI firms in the country. You’ll hear how masterminds keep him accountable, why a training academy changed his hiring, and how partnering with Faster Outcomes is reshaping AI in the legal space. Rob also reveals how automating medical record retrieval and building systems around intake can unlock profitability most lawyers miss. This episode is packed with practical ideas for building a law firm that scales with discipline. Whether you want better intake, stronger case values, or the confidence to step into real leadership, Rob’s insights will help you rethink what’s possible. Key Topics 00:56 – Why masterminds accelerate growth and how surrounding yourself with the right peers shortens the learning curve. 06:07 – The two foundations every firm owner needs—running lean and creating a written plan that guides real decisions. 10:20 – How to structure masterminds with hot seats, peer accountability, and breakout groups so you solve the right problems faster. 13:01 – The surprising ways to test your intake, chase leads, and recover cases that would otherwise slip away. 16:12 – How building a training academy and certification program transformed hiring, reduced turnover, and raised the talent bar. 21:56 – A new approach to medical record retrieval that saves hours of staff time and feeds directly into your CMS. 24:20 – Where AI tools for intake fall short today, and how Rob is shifting focus toward AI that improves cases at the earliest stage. 29:08 – Why improving case value through better investigation and medical workups matters more than chasing volume. 34:12 – The balance between brand and performance marketing, and how short-form video fits into a modern strategy. 37:33 – The personal habits that keep leadership energy high—fitness, nutrition, and staying in your lane. 38:50 – What Rob took from Good to Great and how the “flywheel” concept guides his leadership decisions. 44:56 – A look at the newest tech Rob is testing, including billboard creative preview tools, and how he experiments before rolling them out. Resources Mentioned Books Good to Great by Jim Collins - https://a.co/d/6mtcjB1 Technology / Apps https://fasteroutcomes.com/https://apps.apple.com/us/app/whisper-speech-to-text/id6445964986Drive Your Art- https://driveyourart.com/ Podcasts / Masterminds / Blogs https://sevenfigureagency.com/https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791766239 About our Guest: Rob Levine is a distinguished attorney, entrepreneur, and philanthropist best known as the founder of Rob Levine & Associates, a firm with over 25 years of experience advocating for personal injury, social...

Ai is rewriting the rules for how law firms get found online and most aren’t ready. In my conversation with Tim Sawyer on the Faster Outcomes Legal Keys Podcast, I break down what Google’s new Ai Overviews mean for your firm and how “Answer Engine Optimization” is replacing traditional SEO. You’ll hear how to position your firm to show up in Ai search results, why brand recognition now drives clicks, and the simple website changes that turn visitors into signed cases. I also share how we’re using Ai to coach intake teams, rank job candidates, and even script better client conversations—so your firm can attract, convert, and deliver five-star service from the first click to the final handshake. Key Topics 03:28 – How Google’s AI Overviews now answer 30% of searches before users click 06:26 – Why website traffic drops when Google answers questions directly 07:49 – How to get your firm featured inside AI search results 09:03 – The video-to-blog strategy that feeds every platform and boosts authority 11:00 – Why brand recognition matters more than ever for getting clicks 11:41 – What Q&A schema is and why AI search engines love it 13:57 – How to structure blogs and FAQs for Answer Engine Optimization 15:13 – Smart questions to ask your marketing agency about AI readiness 17:46 – The “Morgan & Morgan trap” that costs smaller firms leads 19:58 – Why a visible phone number beats a giant contact form 21:44 – How AI-powered website chat captures leads forms and phones miss 23:02 – The rise of AI avatars for intake—and how close they are to replacing humans 25:49 – Using the CRIT method to build a custom AI intake coach 28:09 – How AI coaching improves empathy, scripts, and conversion rates for intake teams 30:05 – Turning the CRIT method into a hiring super-tool for leadership roles 32:24 – How DISC profiles and AI playbooks predict candidate fit 33:43 – The three-part growth model: Attract, Convert, Five-Star Operations 34:55 – How “TGR Boomerang” rescues missed calls and web leads 35:50 – Why delivering a Ritz-Carlton-level client experience drives reviews and referrals 36:26 – How to connect with me and join us at TGR Live in March Resources Mentioned Books Traction https://a.co/d/aEqzVAY The Ai Driven Leader Technology/Software https://fathom.videohttps://www.predictiveindex.comhttps://www.crystalknows.comhttps://intaker.comhttps://tengoldenrules.com About Our Guest Host: Tim Sawyer is a veteran entrepreneur, sales strategist, and educator with over 25 years of experience leading high-growth companies to success, including two INC 500 startups with a combined $90 million in exits. He has trained more than 10,000 professionals across industries in leadership, marketing, and sales, using a simple yet powerful framework: Find,...

Most law firms lose clients before they’ve even signed them simply because intake isn’t done right. Brooke Birkey from Level Up Law Firm Business Coaching joins me to break down the 10 Golden Rules of Intake that turn more leads into signed cases. From giving prospects multiple ways to connect, to delivering five-star service on every call, we share our proven systems to boost conversion, protect revenue, and build a reputation that keeps clients coming back. If you want your team to master intake from the first ring to the final signature, you’ll find the exact steps here. Key Topics 00:56 – Why Brooke returned for a second episode and her background in emotional intelligence-based intake training 04:53 – Rule #1: Give the User What They Want—four contact options every site must have 06:20 – Why chat captures cases calls and forms miss 07:30 – Using text as a high-conversion intake channel 08:05 – The role of overflow and backup systems like Smith.ai 09:00 – Rule #2: Be Available 24/7/365 or risk losing Google visibility 10:09 – How Google tracks response times and rewards quick answers 11:30 – Coaching teams to answer with empathy and urgency 13:06 – Rule #3: Pick Up that Dang Phone within 3 rings and avoid phone trees 14:33 – Why no answering machines on LSA calls 15:58 – Rule #4: The 3x3x3 Follow-up for competitive markets 18:21 – Using CRM remarketing campaigns to re-engage leads 19:37 – How TGR Boomerang rescues missed calls and stale form leads 21:17 – Rule #5: Deliver Five-star Concierge Service from the first contact 22:50 – Training teams to anticipate needs like Ritz-Carlton staff 24:38 – How service quality drives five-star Google reviews 25:24 – Scripting and reinforcing “hospitality tonality” 26:53 – Managing calls with empathy, control, and value propositions 27:27 – Rule #6: Conversation, Not Interrogation—build rapport before qualifying 29:08 – The five essential intake questions for PI cases 30:40 – Rule #7: Measure What Matters—track leads, conversions, and cost per case 33:35 – Why “we close 97% of cases we want” is misleading 35:02 – Rule #8: The Value Sandwich—what they gain, the contract, and what they lose if they don’t sign 36:32 – Rule #9: Explain It To Your Grandmother 37:59 – Avoid legal jargon and break agreements into four clear chunks 39:32 – Rule #10: Don’t Let the Fish Off The Line—close before they hang up 40:52 – How AI call review spots missed closing opportunities 42:00 – Brooke’s book and podcast recommendations Resources Mentioned Books The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Companyhttps://a.co/d/4Jp1kqPUnreasonable Hospitality: The Remarkable Power of Giving People More Than They Expecthttps://a.co/d/4xwqFFa Technology/Software https://smith.aihttps://www.callrail.comhttps://tengoldenrules.com Podcasts

When it comes to creating impactful videos, it’s not about scripts or perfection—it’s about storytelling that builds trust. In this episode, I sit down with Pat Taggart, founder of Sky Blue Creative, who shares his expertise on how law firms can use video to connect with clients and stand out in a crowded market. From practical advice on lighting and sound to unlocking the magic of spontaneous conversation, Pat dives deep into what makes video content resonate. Whether you're a solo lawyer recording on your phone or a firm investing in professional production, this episode will change how you think about video marketing. Key Topics 02:25 - Pat shares his journey from wedding videos to corporate storytelling. 03:50 - Why scripted videos often fail and the power of being conversational. 06:09 - The importance of making a great first impression through video. 07:01 - Top tips for attorneys preparing for a video shoot. 08:30 - Why sound quality matters more than video quality. 09:06 - Dressing appropriately for your on-camera persona. 10:32 - The mindset shift: Why you should feel less nervous on camera. 11:47 - Overcoming the ‘nervous commercial guy’ and the ‘overhyped sales guy.’ 14:14 - Why every law firm needs a video on their homepage. 16:39 - The power of storytelling: Making your content memorable. 18:31 - Using FAQ videos to save time and improve client engagement. 19:48 - Leveraging video across multiple platforms (website, social media, landing pages). 20:10 - Budget-friendly equipment essentials for DIY videos. 22:03 - The importance of room acoustics and eliminating distractions. 23:09 - Maximizing ROI with a content day strategy. 25:20 - The potential of spontaneous video storytelling while commuting. 27:17 - How remarkable stories can make your video go viral. 28:50 - Pat’s favorite productivity tool: the Notes app. 30:02 - Pat’s top book recommendations for business growth. 32:51 - Where to find Pat and Sky Blue Creative online. Resources Mentioned Apps https://evernote.com/ Books The E-Myth Revisitedhttps://a.co/d/4IaHFndThe Surrender Experimenthttps://a.co/d/9HEqGEyUnreasonable Hospitalityhttps://a.co/d/1pxScCG About Guest: Pat Taggart is a documentary filmmaker and communication strategist passionate about helping companies and individuals connect with audiences through authentic storytelling. Beginning his career in Philadelphia creating corporate videos, Pat quickly realized that traditional approaches—rigid scripts and on-camera nerves—didn’t capture the heart of a story. He pioneered a conversational, documentary-style method that brings out the genuine voices of teams and transforms brand narratives. As the founder of SkyBlue Creative, Pat helps clients navigate the ever-growing demand for video by serving as a strategist before the cameras roll. Beyond corporate work, he has directed acclaimed documentaries like Billboard Boys, Nick Lightning, and an in-production film about Philadelphia’s legendary Wing Bowl.

Most law firm owners think they need to handle everything themselves to grow. Hiring a fractional Chief Marketing Officer can help you scale faster and smarter without the cost of a full-time executive. In this conversation with Carl Downey of Complete Law Marketing, I reveal how law firms can use fearless marketing strategies to attract better cases and build stronger operations. We discuss how AI is changing Google search, why YouTube is becoming more important for visibility, and how knowing your numbers leads to confident decisions. Carl also explains how firms are using referrals and in-house content to grow consistently while staying focused on clients. Key Topics 01:32 – Carl’s journey from direct mail to founding Complete Law Marketing and becoming a fractional CMO 05:28 – Why law firms should consider fractional leadership roles to scale efficiently 07:37 – The importance of stepping out of multiple roles and creating a true accountability chart 09:30 – How EOS and books like Get a Grip and Fireproof help firms run better 11:34 – Biggest trends in law firm marketing today: AI search results and zero-click answers 13:00 – Why YouTube is gaining dominance and what it means for law firms 14:04 – How Google is defending its search dominance with AI overviews 16:06 – The shift toward zero-click marketing and how it affects law firm visibility 17:43 – Why impressions and queries matter more than clicks now 19:28 – The traits of high-performing law firms: knowing your numbers and fearless marketing decisions 21:06 – Case study: two attorneys launching an estate planning firm with bold marketing moves 22:53 – Why early adoption of new ad formats leads to better case acquisition 24:03 – Building strong referral networks with local businesses and professionals 26:15 – The power of having a dedicated marketing coordinator to drive local referrals 27:15 – One step every law firm should take now: creating authentic, in-house content 27:59 – Turning blogs into videos that answer client questions and boost visibility 29:08 – How answering real client questions builds trust and attracts cases 30:18 – Carl’s daily productivity routine based on The Miracle Morning 31:35 – Recommended business book: The 12 Week Year for driving quarterly performance 32:37 – Go-to daily newsletter for staying on top of business trends (The Hustle) 34:09 – Carl’s ideal clients: fearless law firms ready to invest in marketing growth 34:53 – How to connect with Carl via completelawmarketing.com Resources Mentioned Books E-Mythhttps://a.co/d/9KJRPU3Tractionhttps://a.co/d/3tXLLB4Fireproofhttps://a.co/d/i6H4EhBThe Miracle Morninghttps://a.co/d/3iwKq0xThe 12 Week Yearhttps://a.co/d/bEgMT2EMeditations https://a.co/d/6v6EMz0 Technology / Platforms https://www.youtube.com/

Most law firms miss the real opportunity hiding in plain sight. It's a proven framework that can take you from 1 to 10x. Tim Sawyer from FasterOutcomes returns to the show and together we share a fantastic framework for the three parts every law firm must get right. 1. Attract better clients. 2. Close more cases. 3. Deliver five-star operations. These shifts come from real-world results. We walk through exactly how to show up in Google’s AI Overviews search results, how to train intake teams that actually close, and how to deliver client service that drives 5-Star Google Reviews and nonstop referrals. This is the blueprint for firms that want to grow fast and run like pros. Key Topics 02:34 – Learn the 3 shifts that will grow your law firm—attract better clients, close more cases, and build 5-star systems 08:06 – Shift #1: Attract Better Clients Discover how Google’s AI now answers 30% of all searches, how “Answer Questions Optimization” is changing SEO, and how to get your firm featured in AI results by using YouTube, blogs, and Google Maps in sync 16:10 – Why acting like a CEO (not just a legal operator) is the difference between flat growth and consistent wins 18:15 – Learn how AI can help you aggregate, analyze, and act—plus how free tools like NotebookLM reveal your best-performing content 21:33 – Fix your Google Screen performance: reduce missed calls, improve reviews, and build a consistent brand clients trust 32:28 – Define your brand using 3 simple questions and align your messaging across every platform 34:50 – Shift #2: Close More Cases Double your intake conversion without more leads using chatbots, AI-powered coaching, and better scripts. Understand how top firms are using AI to coach their team, recover lost leads fast, and convert calls, chats, and forms in real time 44:25 – Hear how these tactics helped real firms jump from 11 to 25 cases a month—without increasing their ad budget 48:47 – Shift #3: Build Five-Star Operations Use apps and automations to deliver constant case updates, reduce client stress, and eliminate the #1 bar complaint—"I don’t know what’s going on with my case" 53:12 – Discover how AI identifies what leads to bad reviews—and how to systematize five-star service 58:20 – See how Faster Outcomes turns any lawyer into your best lawyer with smart prompts and decision trees 59:29 – Create a living knowledge base from retiring attorneys so their experience trains your next generation 1:05:37 – Build a review system that gets you weekly 5-star Google ratings using physical boxes and staff incentives 1:08:24 – Learn why most firms don’t fail from lack of info—but from lack of execution 1:10:07 – Recap all 3 shifts and walk away ready to lead your law firm like a five-star CEO Resources Mentioned Download Your Copy of the Ten Golden Rules: The Ten Hottest Trends for Law Firms Handbook at https://www.tengoldenrules.com/hottrends/ Book your Free AI Benefit Analysis with Faster Outcomes at https://fasteroutcomes.com/free-benefit-analysis/ Books Tractionhttps://a.co/d/f0qEEsy Technology / Software / Apps: https://notebooklm.google

This week I had the opportunity to sit down with Chris Keller of Keller Swan Injury Attorneys to unpack 10 Golden Rules to Rise and Transform Your Life and Your Practice. Chris opened up about how he scaled Keller Swan from a two-man shop to an 80-person, multi-state law firm and we realized the lessons weren’t just about business, but about life. We dug into everything from mastering mindset and health, to building emotional and spiritual resilience, to running a firm with EOS, AI, and a CEO mindset. We talked about the messy parts too: the burnout, the bottlenecks, and the hard shift from “I can do it all” to “I need help.” This episode is part roadmap, part honest reflection—and a reminder that real transformation takes both strategy and heart. Key Topics 01:35 – Chris shares his unexpected journey from prosecutor to entrepreneur and his breakthrough moment of realizing the money was up but health and family were down. 09:41 – Rule 1: Master the Mental — Chaos ruled until Chris faced the truth: he was the bottleneck. 13:27 – Rule 2: Master the Physical — Morning runs turned into marathons, rebuilding discipline and self-belief. 17:40 – Rule 3: Master the Emotional — Focus shifted to what’s controllable, leveling out the emotional rollercoaster. 21:45 – Rule 4: Master the Spiritual — Reconnected with faith, joined a men’s group, and found strength through service. 25:08 – Rule 5: Master the Financial — Adopted Profit First and hired a finance lead, ending the cashflow stress. 29:34 – Rule 6: Embrace AI for PI — Brought in AI tools, including “Grace,” their voice assistant, to streamline intake and follow-ups. 34:51 – Rule 7: Build Marketing Through Community — Focused on giving back with authentic projects like Project Backpack. 36:38 – Rule 8: Run It Like a CEO — Stepped out of the weeds using the Buy Back Your Time model. 38:18 – Rule 9: Implement an Operating System — Rolled out EOS for team accountability, clear goals, and leadership growth. 40:02 – Rule 10: Join Masterminds and Coaching — Found game-changing support, ideas, and accountability through peer groups. 42:34 – We reflect on how success leaves clues — and why learning from others accelerates the journey. 44:04 – Chris shares where to find him, his law firm, and news about his upcoming book Rise and Transform. Resources Mentioned Books E-Mythhttps://a.co/d/9BhCEc0Same As Everhttps://a.co/d/9rc48QyProfit First https://a.co/d/4D3LA60Traction: Get a Grip on Your Businesshttps://a.co/d/6Hpl8EYBuy Back Your Timehttps://a.co/d/cqR7T3fFireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitablehttps://a.co/d/bM4unJo Technology/Software https://openai.com/chatgpthttps://www.ninety.io

Most people think building a personal brand is about being everywhere—but the real power comes from being consistent in one place. I had the chance to be interviewed by Charley Mann on his podcast They Don’t Teach This in Law School, and we went deep into building a personal brand that drives real business. We talked about my story and how I went from working in top marketing roles at Coca-Cola, McDonald’s Restaurants and Sprint to launching Ten Golden Rules, and why niching down into law firm marketing helped us triple our revenue. I shared simple ways attorneys can build visibility by just answering one question a week—and how to turn that into blogs, video, SEO, and social media without burning out. If you're trying to stand out as a lawyer or grow your firm, this one is packed with practical strategies you can use today. Key Topics 03:52 – The one thing they don’t teach in law school: how to build a personal brand. 04:28 – My journey from Coca-Cola to launching Ten Golden Rules. 05:42 – Why niching down into law firm marketing tripled my business. 06:38 – How I balance my personal brand with my company brand. 08:45 – The easiest way lawyers can start building a brand: answer common client questions. 09:48 – The exact content strategy I use for law firms (video > YouTube > blog > social). 10:43 – Why sharing the spotlight with others helps build your brand faster. 11:56 – How consistent content made me visible across the legal industry. 13:16 – My 5-year overnight success strategy—webinar every month, podcast every week. 15:07 – How to turn a client email into content for every platform. 15:53 – My “easy button” content system: one video a week, then delegate. 17:52 – What I learned about branding from Coca-Cola. 19:23 – How John Morgan’s national brand proves recognition drives results. 20:07 – Four key elements I focus on for consistent branding. 21:48 – Why done is better than perfect when it comes to brand messaging. 22:53 – The 80/20 rule that helped me choose my niche and scale faster. 24:05 – How picking a niche made things easier for me and my team. 25:46 – Why Google now rewards hyper-focused websites—and what I did to adapt. 28:15 – The three signs (I call them "God winks") that told me to niche down. Resources Mentioned Books: Outlive The Nvidia Way: Jensen Huang and the Making of a Tech Giant – https://a.co/d/gW3709w They Don’t Teach This In Law School by Charley Mann - https://a.co/d/4QMGrJO Technology/Software: https://youtube.com https://openai.com/chatgpt https://www.upwork.comFiverr – https://www.fiverr.com Podcasts: All-In Podcast