Ten Golden Rules Internet Marketing for Law Firms Podcast

In this episode, I had the pleasure of sitting down with Ben Glass, a seasoned lawyer, legal marketing expert, and founder of Great Legal Marketing. Ben shared his incredible journey from law school to building a highly successful law firm, and he offered some invaluable insights into time management and business growth for entrepreneurs, especially those in the legal field. Breaking down the importance of recognizing the true value of your time and the power of delegating tasks that fall outside your 'zone of genius.' Ben also highlighted the transformative impact of mastermind groups, drawing inspiration from Napoleon Hill, and how these collectives can turn struggling firms into thriving businesses. We discussed the evolution of marketing strategies—from traditional methods to leveraging AI for better client engagement. Ben also shared his experience co-authoring the fourth edition of Dan Kennedy's "No BS Time Management for Entrepreneurs," where he emphasizes the importance of time blocking, accountability, and clear communication. These strategies are essential for attracting ideal clients, hiring the right employees, and implementing innovative lead-generation techniques. Key Topics

I'm thrilled to be joined by Edward Kirk, a former litigator from London who's now leading the charge in legal technology as the head of partnerships at Supio, an Ai-powered software startup. Edward shares his fascinating journey from his legal career in London to launching Supio, a platform that streamlines case management, reduces time on desk, and enhances trial outcomes for personal injury and mass tort lawyers. We dive deep into how Supio is revolutionizing law firm operations, providing instant access to case data and insights that improve efficiency and client service. Edward even shares a remarkable story about a landmark $530 million verdict achieved with the help of Supio’s Ai tools. We also share the breaking news about Supio’s Series A funding round led by Sapphire Ventures, which will fuel their expansion and support for law firms. Edward offers some great tips for running a law firm like a business, emphasizes the importance of excellent customer service, and recommends must-read business books like "Zero to One" and "Crossing the Chasm" for aspiring professionals. Let's get started! Key Topics

Bringing you another amazing recording from TGR Live! Our Growth Strategies for Law Firms event, which we hold annually in beautiful Boca Raton, Florida. Everyone absolutely loved this presentation from Justin Lovely, the Ai Lawyer. The transformative impact of artificial intelligence on the legal industry. Justin dives deep into Ai's practical applications, starting with a live demo showcasing cutting-edge tools like PimEyes for facial recognition, Crystal for behavior analysis, and Swipe Builder for ad optimization. We discuss Ai's significant role in legal practices, marketing, and content creation, all while addressing crucial ethical concerns such as privacy and bias. From automating legal processes and enhancing communication to optimizing social media performance, this episode offers a comprehensive look at how Ai is shaping the future of law and beyond. If you want to see more from TGR Live 2024, including this presentation and others, visit https://www.tengoldenrules.com/tgrlive/ to access the videos and learn about our upcoming events. You won’t want to miss it! Key Topics

Today I’m excited to bring you something truly special. This episode features a recording from TGR Live! Our Growth Strategies for Law Firms conference, which we hold annually in beautiful Boca Raton, Florida. In this session, we have Bill Biggs, one of the most recognized experts in law firm management and culture. Bill has over 25 years of experience transforming law firms across the country. I have to say, Bill’s energy and expertise are incredible—he’s the kind of leader who seems to never sleep, yet always has valuable insights to share. During his presentation, Bill explores the critical role that culture plays in a law firm’s success. Sharing his journey from growing a small law firm into a powerhouse by focusing on purpose-driven culture, leadership development, and profitability. Talking about the importance of having a well-defined executive team, setting clear goals, and fostering a positive work environment where team members feel valued and motivated, Bill’s approach is all about balancing high accountability with genuine care for the team. We also touch on some of the strategies Bill uses to attract and retain top talent, the dangers of toxic high performers, and the need for continuous improvement. It’s a conversation packed with practical advice and lessons that can help you build a stronger, more successful team. If you want to see more from TGR Live 2024, including this presentation and others, visit https://www.tengoldenrules.com/tgrlive/ to access the videos and learn about our upcoming events. You won’t want to miss it! Key Topics

Today I share the audio recording from our recent webinar on the growing trend of nearshoring and outsourcing for law firms, focusing on the benefits and practical implementation. I'm joined by an awesome panel of experts who share their insider tips and valuable insights. We explain the difference between Outsourcing, Offshoring and Nearshoring. Jason Melton, is a successful law firm owner who built a nearshore resource for himself, and now offers this service to other law firms, Zuly Murphy is the Co-Founder of ProFinder International, and Emily LaRusch the Founder and CEO of back Office Betties, Jason Melton shares how he started nearshoring and the advantages of hiring lawyers and legal professionals in Mexico, emphasizing cost savings, high-quality work, and cultural alignment. Zuly Murphy delves into strategic aspects, highlighting the importance of clear communication, role clarity, and rigorous onboarding processes to ensure seamless remote team operations. Emily LaRusch offers practical advice on managing remote teams, stressing the need to treat internationally hired employees like local ones and create a welcoming culture. Our conversation covers essential practices for making remote work effective for global teams, including a process-based approach to training and documentation. We address the significance of unspoken expectations and premeditated resentments in outsourcing, sharing personal experiences and lessons learned. Whether you're facing staffing challenges or curious about nearshoring, this episode provides a comprehensive guide to enhancing your firm's productivity and growth through innovative outsourcing practices. Tune in for expert insights, real-life case studies, and actionable strategies to navigate the complexities of remote staffing in the legal industry. Key Topics

Today, I had an enlightening conversation with Jeff Nischwitz, a former lawyer turned coach and consultant who specializes in helping law firms and professional services businesses enhance their culture, leadership, and business development strategies. We delved into the dangers of defining one's identity solely by their profession, especially in the legal world, and the crucial need for a balanced and fulfilling work life. Jeff shared invaluable insights on building strong referral networks, delivering exceptional client experiences, and prioritizing self-care and work-life balance—areas where many lawyers often struggle. We also explored innovative approaches to running a successful law practice, emphasizing the importance of people and relationships over just legal expertise. Together, we unpacked the significance of mindset, the importance of confronting fears, and the critical role of leadership in driving a firm's success. Throughout our discussion, we touched on the necessity for law firms to adapt to changes in the industry by focusing on storytelling and relationship-building, as well as the need to systematize processes and build strategic relationships to stay competitive. Tune in to rethink how we approach the business of law and gain transformative ideas for your journey. Key Topics Resources Mentioned Books:

In today's episode, I speak with Phyllis Sisenwine, a Master Certified Coach specializing in coaching for attorneys. Phyllis shares insights on enhancing productivity through time blocking, the power of accountability, and maintaining focus amidst mental clutter. We discuss her recommended reads, including "How to Become a Rainmaker" and "The Power of Focus," and explore her journey from selling office supplies to becoming a sought-after speaker and master coach. Phyllis provides practical tips on starting speaking engagements, building a strong personal brand, and structuring your days for efficiency. Our conversation also covers strategies for young lawyers, emphasizing networking, customizing presentations, and leveraging online platforms. We highlight personalized coaching, speaking as a marketing strategy, time management, and the role of accountability in achieving goals. Key Topics Resources Mentioned Books: How to Become a RainmakerThe Power of Focus Websites:

In this special 100th episode I share our recent webinar, How to Rank Your Law Firm in All 6 Parts of Google - diving into the leading strategies for law firms to gain Google rankings. From the new Google Ai search results and getting in the Top 3 for Google Screened - Local Service Ads (LSAs) to the power of free ranking in Google Maps and SEO, we leave no stone unturned. We'll explore key performance indicators, strategies for handling Google Maps rankings, and the critical need for websites to have chat and a text function. I also share insights on optimizing Google rankings and local SEO for businesses, emphasizing the importance of creating informative content, answering questions, and utilizing YouTube and Google Ads. Additionally, I'll discuss the significance of optimizing SEO for question and answer content and managing online reputation. Creating well-researched and authentic content that resonates with the audience and improving Google Maps rankings for local service ads are also highlighted. You'll discover practical tips and examples to help businesses improve their search rankings and online presence. Stay tuned to learn the secret algorithm for top placements on Google and actionable strategies from one of the best minds in internet marketing. Don't forget to hit subscribe and visit the 10 Golden Rules YouTube channel for more tips! Key Topics

Today I'm joined by Paul Neal, a seasoned entrepreneur with deep expertise in real estate investing for your firm. We'll explore the shifting trends in office spaces and work habits, emphasizing the need for a local presence and flexible work spaces. We'll discuss the benefits of investing in real estate, including wealth accumulation, control over space, tax advantages, and passive income. Paul and I will share creative business strategies, the importance of mentorship and networking, and innovation. Paul will reveal his go-to productivity tools, discuss the art of delegation, and recommend essential business reads. We'll also address the demand for flexible work arrangements, and how delegating tasks can free up time for high-level thinking. Join us as we uncover insights on acquiring business properties, leveraging low down payment options, and the wealth-building potential of real estate. Let's get started! Key Topics Resources Mentioned *Book*

This week, I had the pleasure of interviewing Dr. Jean The Results Queen, Dr. Jean Oursler, founder of Caveman Brain. With over 24 years of experience in operations, sales, marketing, and finance, Dr. Oursler brings a wealth of knowledge to our discussion about coaching law firms. Dr. Oursler is also an EOS (Entrepreneurial Operating System) Implementer, and she explains how EOS enhances productivity, accountability, and communication within legal practices. She shares compelling success stories, including a managing partner who saw significant improvements in meeting productivity and task completion through EOS. She lays out four essential building blocks for improving sales, particularly for personal injury attorneys, and stresses the importance of deeply understanding your target audience. We discuss the significance of setting achievable goals, the concept of "brain junk" or mental clutter, and the myriad benefits of EOS. Dr. Oursler shares her journey of transitioning her business from a traveling consultancy to an online venture, highlighting the importance of aligning marketing and business development strategies. It's an engaging and informative discussion that you won't want to miss. Key Topics Resources Mentioned *Books*

Today, we're diving into one of our most popular webinars The Law Firm Rainmaker Playbook with guests Ken Hardison, Steve Nudelberg, and Alan Margulius. We'll explore key strategies to build your own book of business and boost your firm's business development, including building your personal brand, creating a personal referral network, hosting client advisory boards, using books for personal branding, and leveraging social media. Ken shares innovative tactics for generating referrals, while Steve provides insights on modern communication techniques. Alan emphasizes leadership, accountability, and authentic relationship-building. We also discuss creating a referral mindset, networking on LinkedIn, and providing value beyond legal services. Young lawyers will benefit from practical business development plans, focusing on high integrity relationships, simple and repeatable strategies, and prioritizing clients' agendas. Tune in for actionable sales content, referable practices, and the importance of return on relationships (ROR) over traditional ROI. Get ready to transform your business development approach with expert advice. Key Topics

Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and share strategies for personal injury law firms to grow and succeed. Chris and I emphasize the value of having a purpose-driven law firm that supports the community and allows attorneys to maintain a work-life balance. We highlight the importance of consistency, persistence, and authenticity in building a successful law practice, alongside the benefits of hyperlocal marketing, email list building, content creation, and masterminds for attorneys. We also talk about leveraging local organizations and teams to generate referrals and build credibility, think about your children’s sports teams! Chris shares his journey from a liberal arts graduate to a successful law firm owner with 20 years of experience, offering insights into the power of community involvement and the importance of consistent content creation. Throughout our discussion, we emphasize perseverance, authenticity, and leveraging technology to stay ahead in the competitive legal landscape. Tune in now for insights that can transform your practice! Key Topics Resources Mentioned *Books* 1. **The E Myth Revisited, by Michael Gerber** - This book is recommended for insights into entrepreneurship.starting your own business and developing systems. 2. **The Magic of Thinking Big, by David Schwartz** - Another highly praised book for business and personal development. *Apps* 1. **Evernote** - https://evernote.com/ Recommended by Chris Earley for personal productivity. *Websites* 1. **Chris Earley's...

Join us as I sit down with Charley Mann the mastermind behind $500K Referral Playbook - Transforming Your Law Practice Through Partnerships to uncover the secrets behind building a thriving referral network for law firms. Charley shares his three-pronged referral playbook, emphasizing the power of networking through regular meetups, monthly mailers, and weekly emails. We delve into practical strategies for enhancing your legal practice, including the importance of physical mail, building connections with community leaders, and consistent content creation. We also explore how successful attorneys like Ben Crump and Gloria Allred leverage their celebrity status, the value of disciplined networking, and innovative VIP box strategies for client referrals. Whether you're looking to elevate your practice or gain insights into effective content distribution, this episode offers actionable advice to help you transform your law firm through strategic partnerships. It is time for you to master the referral engine and make meaningful connections within the legal community. Key Topics Resources Mentioned 1. **Website:** - http://lawfirmalchemy.com/ - Visitors can access resources and Charley Mann's referral playbook. 2. **Other Mentions:** - **Business Network International (BNI) https://www.bni.com/ ** Mentioned as a successful local networking group. About Charley Mann: Charley Mann's journey in the legal profession began not as a lawyer, but in marketing, where he mastered the art of building and growing high-profit law firms. As president and lead coach for Great Legal Marketing, he honed his skills before founding Law Firm Alchemy, where he now coaches a select group of law firm owners to achieve 2X-5X growth and develop as leaders. Charley also publishes market-leading courses on growth tools specifically designed for law firms. With over 13 years of experience working exclusively with law firms, he has gained deep insights and identified key patterns in their success. His expertise has made him a sought-after coach and mentor in the legal industry. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with

Today, I’m thrilled to have Vanessa Shaw from Business Growth Academy on the show. Vanessa brings a wealth of experience, including a 21-year career with the United Nations and a shift into life coaching and business development. In this episode, Vanessa and I dive deep into the art of targeting "champagne clients" for higher-quality engagements and the crucial role of building lasting relationships within your niche. She shares a moving story from her UN days and how those skills now benefit law firm coaching. We also touch on her pioneering virtual coaching programs, challenges faced by women attorneys, and the importance of financial empowerment. Don't miss Vanessa's insights on attracting high-quality clients, building strong business relationships, and the 3 big rocks rule for productivity. For more game-changing content, check out the full episode and hit subscribe. Stay ambitious! Key Topics Resources Mentioned Books: 1. **Eat That Frog** by Brian Tracy 2. **The Big Leap** by Gay Hendricks Apps & Tools: 1. **Oak Journal** - https://oakjournal.com/ Websites: 1. **https://businessgrowthacademy.com/ ** - Vanessa Shaw's Website Podcasts: 1. **"Diary of a CEO"** - https://www.youtube.com/@thediaryofaceo 2. **"Get Rich Without Being a Bitch"** - https://businessgrowthacademy.com/podcast/ - Vanessa Shaw's Podcast About Vanessa Shaw: Vanessa Shaw is an internationally recognized Business Success Coach and the visionary behind The Business Growth Academy, dedicated to turning entrepreneurial dreams into reality. Her passion for entrepreneurship and freedom led her to create an academy that helps professionals, including attorneys, healthcare providers, financial experts, and marketers, to break the 7-figure ceiling and make a significant impact. With her team of dedicated professionals, Vanessa utilizes proven growth strategies, smart business tools, expert support, and direct accountability to help clients achieve remarkable results, such as doubling their growth in 100 days, enjoying worry-free vacations, and becoming the primary breadwinner...

Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm that can thrive independently of its owner. Through real-life examples and expert advice, listeners will gain a deeper understanding of creating a law firm that is attractive to buyers, maximizes profits, and runs efficiently. Brooke brought her knowledge and expertise to her father and brother's law firm, ultimately leading them to fall in love with the law firm again, not selling it as initially planned. Tune in to learn about the key principles of business preparation and how to position your law firm for a successful future. Key Topics Resources Mentioned **Books** https://www.amazon.com/Exit-Top-Right-Person-Price-ebook/dp/B0CXC2YCDM **App** https://www.microsoft.com/en-us/power-platform/products/power-bi **Websites** https://cathcap.com/ **Blogs/Websites** https://www.attorneyatwork.com/https://thepointsguy.com/ About Brooke Lively: Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. She and her team work with Hall of Famers, INC 5000 businesses, CEOs, and Entrepreneurial Small Business Owners. With expertise in growth management, creative problem solving and profitability strategy, Brooke has been named one of the ‘Top 25 Women to Watch,’ ‘Fort Worth’s 2016 CFO of the Year’ and is a highly regarded international speaker and author. Brooke has been featured in international media including CNBC, Forbes, Fort Worth Business Journal, Diversity Journal, and Attorney at Work. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is...

In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT and its integration into tasks like legal research, job descriptions, and marketing strategies. Ai has also significantly increased workplace and law firm efficiency, even outperforming lawyers in legal tasks. Jay shares personal insights on using AI tools such as DALL-E for image creation and Fliki for video commercials, shedding light on their potential to revolutionize practices. The webinar also highlights how immigration attorneys are leveraging TikTok and other platforms to reach clients and generate leads, demonstrating the evolving landscape of legal marketing. Additionally, the industry is increasingly relying on ChatGPT for idea starters then using human editing, quick research, and job descriptions. Jay discusses Google's evolving advertising products, focusing on the importance of Google Screen and local service ads for law firms. He shares success stories from his agency, 10 Golden Rules, and offers actionable tips to enhance your online presence and lead generation efforts. Let's get started! Key Topics Resources Mentioned **Books:** **Apps and Websites:** https://chatgpt.com/ https://fliki.ai/ https://openart.ai/ https://www.futurepedia.io/ https://www.proofserve.com/ https://www.litify.com/ https://depositions.com https://www.martindale-avvo.com/ https://www.llinjury.com/...

Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially pertinent to legal professionals. Opening up about his experience at online website eDiets.com and health routines and how foundational business practices can significantly impact well-being and professional success. Tune in as Jay reveals the secrets behind his enduring marketing principles and the importance of maintaining balance in all aspects of life. Don't miss this deep dive into the strategies that have made Jay a respected voice in digital marketing and beyond! Key Topics Reach out to Chris Mullins at: https://intakeacademy.com http://www.lawyerstellall.com/ About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Host Jay Berkowitz welcomes OTT and digital TV expert David Klein. David and Jay discuss what OTT and digital streaming ads are, what are the opportunities and best case studies. What are the opportunities for firms shifting budget from traditional TV to “OTT” and digital streaming. What are the most effective marketing strategies, and the success stories? Insights are shared on leveraging technology in ads, crafting impactful commercials, and staying ahead in the competitive market. Tune in for key takeaways from the TGR Live conference and valuable tips to elevate your business operations, whether in law or advertising. Key Topics About David Klein: David Klein, the Director of Business Development at ConsulTV, is a seasoned advertising professional poised at the cusp of industry transformation. With 18 years of entrepreneurial experience, he initiated his journey by delving into print advertising and pioneering Google AdWords. Recognizing the impending shift, David sees programmatic advertising as the catalyst for monumental change, akin to the revolution brought by pay-per-click advertising over traditional mediums like the Yellow Pages. Thrilled by the prospect of navigating this transformative landscape, he is committed to partnering with agencies, empowering them to capitalize on this vast opportunity. David's expertise and strategic vision position him as a pivotal figure in driving ConsulTV and its partners towards unprecedented success in the dynamic realm of advertising. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on

On today’s episode host Jay Berkowitz has lined up an intriguing conversation with George Bessenyei, founder and CEO of YoCierge, a trailblazing company in the medical record retrieval industry. Specializing in serving law firms, George brings a wealth of knowledge from his experiences in building significant connections with hospitals and health systems. Sharing insights on overcoming industry challenges, the innovative technologies his company utilizes, and how they're integrating with case management systems to streamline processes for their clients. George will also touch on a potential game-changer in health data space — the move towards a single sign-on solution for patient consent forms. Get ready for a deep dive into the complexities and technological advancements that are shaping the future of medical record retrieval. Stay tuned! Key Topics About George Bessenyei: Before launching YoCierge, George accrued over two decades of experience advising law firms, insurance companies, and banks on technology advancements in both the U.S. and Switzerland. Trained as a computer programmer, his career has been dedicated to leveraging cutting-edge technologies to streamline business processes. Prior to establishing YoCierge, George spearheaded several ventures in hardware and software technology tailored for professional service providers. George holds an MBA from Oxford and is certified in various information security and HIPAA-related disciplines. He also shares his expertise by instructing attorneys on information security and HIPAA compliance through the company's Continuing Legal Education (CLE) courses. Residing in Wayne, PA, George enjoys family life with his wife and two daughters. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and...

In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success. Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Emily will discuss her path to founding a company dedicated to enhancing law firms' back-office functions and share how to use psychological testing to put the right people in the right seats. Tune in to gain insights on the strategies that help law firms soar and discover how Emily's firm achieved an impressive 99% of their quarterly goals. Let the conversation begin! Key Topics About Emily LaRusch: At just six years old, Emily was already a neighborhood entrepreneur, organizing BMX bike shows and charging parents for the thrill of watching their children perform daring stunts. Her teenage years saw her honing her work ethic as a cashier at the home of the Big Mac, where she learned the value of impeccable customer service from her manager, Jorge, who ran the place with a Ritz Carlton-like precision, instilling in her the motto, "If you have time to lean, you have time to clean." In 2014, Emily embarked on her entrepreneurial journey by founding Back Office Betties, a lifeline for small to midsize law firms overwhelmed by administrative burdens. Her mission? To liberate lawyers from the chaos of multitasking and restore their peace of mind. Emily understands that exceptional customer service not only costs nothing but is also the cornerstone of building a thriving enterprise. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They...