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Ten Golden Rules Internet Marketing for Law Firms Podcast

Business & Economics Podcasts

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Location:

United States

Description:

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

Language:

English


Episodes
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EP095: Charley Mann’s $500K Referral Playbook – Transforming Your Law Practice Through Partnerships

6/11/2024
Join us as I sit down with Charley Mann the mastermind behind $500K Referral Playbook - Transforming Your Law Practice Through Partnerships to uncover the secrets behind building a thriving referral network for law firms. Charley shares his three-pronged referral playbook, emphasizing the power of networking through regular meetups, monthly mailers, and weekly emails. We delve into practical strategies for enhancing your legal practice, including the importance of physical mail, building connections with community leaders, and consistent content creation. We also explore how successful attorneys like Ben Crump and Gloria Allred leverage their celebrity status, the value of disciplined networking, and innovative VIP box strategies for client referrals. Whether you're looking to elevate your practice or gain insights into effective content distribution, this episode offers actionable advice to help you transform your law firm through strategic partnerships. It is time for you to master the referral engine and make meaningful connections within the legal community. Key Topics Resources Mentioned 1. **Website:** - http://lawfirmalchemy.com/ - Visitors can access resources and Charley Mann's referral playbook. 2. **Other Mentions:** - **Business Network International (BNI) https://www.bni.com/ ** Mentioned as a successful local networking group. About Charley Mann: Charley Mann's journey in the legal profession began not as a lawyer, but in marketing, where he mastered the art of building and growing high-profit law firms. As president and lead coach for Great Legal Marketing, he honed his skills before founding Law Firm Alchemy, where he now coaches a select group of law firm owners to achieve 2X-5X growth and develop as leaders. Charley also publishes market-leading courses on growth tools specifically designed for law firms. With over 13 years of experience working exclusively with law firms, he has gained deep insights and identified key patterns in their success. His expertise has made him a sought-after coach and mentor in the legal industry. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with

Duration:01:16:09

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EP094: From UN Refugee Camps to Law Firms: Vanessa Shaw’s Unique Empowerment for Women in The Legal Profession

6/4/2024
Today, I’m thrilled to have Vanessa Shaw from Business Growth Academy on the show. Vanessa brings a wealth of experience, including a 21-year career with the United Nations and a shift into life coaching and business development. In this episode, Vanessa and I dive deep into the art of targeting "champagne clients" for higher-quality engagements and the crucial role of building lasting relationships within your niche. She shares a moving story from her UN days and how those skills now benefit law firm coaching. We also touch on her pioneering virtual coaching programs, challenges faced by women attorneys, and the importance of financial empowerment. Don't miss Vanessa's insights on attracting high-quality clients, building strong business relationships, and the 3 big rocks rule for productivity. For more game-changing content, check out the full episode and hit subscribe. Stay ambitious! Key Topics Resources Mentioned Books: 1. **Eat That Frog** by Brian Tracy 2. **The Big Leap** by Gay Hendricks Apps & Tools: 1. **Oak Journal** - https://oakjournal.com/ Websites: 1. **https://businessgrowthacademy.com/ ** - Vanessa Shaw's Website Podcasts: 1. **"Diary of a CEO"** - https://www.youtube.com/@thediaryofaceo 2. **"Get Rich Without Being a Bitch"** - https://businessgrowthacademy.com/podcast/ - Vanessa Shaw's Podcast About Vanessa Shaw: Vanessa Shaw is an internationally recognized Business Success Coach and the visionary behind The Business Growth Academy, dedicated to turning entrepreneurial dreams into reality. Her passion for entrepreneurship and freedom led her to create an academy that helps professionals, including attorneys, healthcare providers, financial experts, and marketers, to break the 7-figure ceiling and make a significant impact. With her team of dedicated professionals, Vanessa utilizes proven growth strategies, smart business tools, expert support, and direct accountability to help clients achieve remarkable results, such as doubling their growth in 100 days, enjoying worry-free vacations, and becoming the primary breadwinner...

Duration:00:44:23

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EP093: Building a Sellable Law Firm: Brooke Lively – Author of “Exit on Top”

5/28/2024
Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm that can thrive independently of its owner. Through real-life examples and expert advice, listeners will gain a deeper understanding of creating a law firm that is attractive to buyers, maximizes profits, and runs efficiently. Brooke brought her knowledge and expertise to her father and brother's law firm, ultimately leading them to fall in love with the law firm again, not selling it as initially planned. Tune in to learn about the key principles of business preparation and how to position your law firm for a successful future. Key Topics Resources Mentioned **Books** https://www.amazon.com/Exit-Top-Right-Person-Price-ebook/dp/B0CXC2YCDM **App** https://www.microsoft.com/en-us/power-platform/products/power-bi **Websites** https://cathcap.com/ **Blogs/Websites** https://www.attorneyatwork.com/https://thepointsguy.com/ About Brooke Lively: Brooke Lively is the CEO and founder of Cathedral Capital, a team of CFOs and profitability strategists who help entrepreneurs turn their businesses into profitable companies. She and her team work with Hall of Famers, INC 5000 businesses, CEOs, and Entrepreneurial Small Business Owners. With expertise in growth management, creative problem solving and profitability strategy, Brooke has been named one of the ‘Top 25 Women to Watch,’ ‘Fort Worth’s 2016 CFO of the Year’ and is a highly regarded international speaker and author. Brooke has been featured in international media including CNBC, Forbes, Fort Worth Business Journal, Diversity Journal, and Attorney at Work. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is...

Duration:00:18:06

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EP092: Top 10 Hottest Technology Tips for Attorneys

5/21/2024
In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT and its integration into tasks like legal research, job descriptions, and marketing strategies. Ai has also significantly increased workplace and law firm efficiency, even outperforming lawyers in legal tasks. Jay shares personal insights on using AI tools such as DALL-E for image creation and Fliki for video commercials, shedding light on their potential to revolutionize practices. The webinar also highlights how immigration attorneys are leveraging TikTok and other platforms to reach clients and generate leads, demonstrating the evolving landscape of legal marketing. Additionally, the industry is increasingly relying on ChatGPT for idea starters then using human editing, quick research, and job descriptions. Jay discusses Google's evolving advertising products, focusing on the importance of Google Screen and local service ads for law firms. He shares success stories from his agency, 10 Golden Rules, and offers actionable tips to enhance your online presence and lead generation efforts. Let's get started! Key Topics Resources Mentioned **Books:** **Apps and Websites:** https://chatgpt.com/ https://fliki.ai/ https://openart.ai/ https://www.futurepedia.io/ https://www.proofserve.com/ https://www.litify.com/ https://depositions.com https://www.martindale-avvo.com/ https://www.llinjury.com/...

Duration:00:58:14

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EP091: Host Jay Berkowitz Interviewed by Legal Intake Guru Chris Mullins: Health, Wellness, and Marketing Insights

5/14/2024
Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially pertinent to legal professionals. Opening up about his experience at online website eDiets.com and health routines and how foundational business practices can significantly impact well-being and professional success. Tune in as Jay reveals the secrets behind his enduring marketing principles and the importance of maintaining balance in all aspects of life. Don't miss this deep dive into the strategies that have made Jay a respected voice in digital marketing and beyond! Key Topics Reach out to Chris Mullins at: https://intakeacademy.com http://www.lawyerstellall.com/ About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Duration:00:23:58

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EP090: OTT + Streaming TV Ads for Law Firms – Learn About This New Media with David Klein of ConsulTV

5/7/2024
Host Jay Berkowitz welcomes OTT and digital TV expert David Klein. David and Jay discuss what OTT and digital streaming ads are, what are the opportunities and best case studies. What are the opportunities for firms shifting budget from traditional TV to “OTT” and digital streaming. What are the most effective marketing strategies, and the success stories? Insights are shared on leveraging technology in ads, crafting impactful commercials, and staying ahead in the competitive market. Tune in for key takeaways from the TGR Live conference and valuable tips to elevate your business operations, whether in law or advertising. Key Topics About David Klein: David Klein, the Director of Business Development at ConsulTV, is a seasoned advertising professional poised at the cusp of industry transformation. With 18 years of entrepreneurial experience, he initiated his journey by delving into print advertising and pioneering Google AdWords. Recognizing the impending shift, David sees programmatic advertising as the catalyst for monumental change, akin to the revolution brought by pay-per-click advertising over traditional mediums like the Yellow Pages. Thrilled by the prospect of navigating this transformative landscape, he is committed to partnering with agencies, empowering them to capitalize on this vast opportunity. David's expertise and strategic vision position him as a pivotal figure in driving ConsulTV and its partners towards unprecedented success in the dynamic realm of advertising. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on

Duration:00:47:55

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EP089: Revolutionizing Medical Record Access with George Bessenyei, Founder of YoCierge

4/30/2024
On today’s episode host Jay Berkowitz has lined up an intriguing conversation with George Bessenyei, founder and CEO of YoCierge, a trailblazing company in the medical record retrieval industry. Specializing in serving law firms, George brings a wealth of knowledge from his experiences in building significant connections with hospitals and health systems. Sharing insights on overcoming industry challenges, the innovative technologies his company utilizes, and how they're integrating with case management systems to streamline processes for their clients. George will also touch on a potential game-changer in health data space — the move towards a single sign-on solution for patient consent forms. Get ready for a deep dive into the complexities and technological advancements that are shaping the future of medical record retrieval. Stay tuned! Key Topics About George Bessenyei: Before launching YoCierge, George accrued over two decades of experience advising law firms, insurance companies, and banks on technology advancements in both the U.S. and Switzerland. Trained as a computer programmer, his career has been dedicated to leveraging cutting-edge technologies to streamline business processes. Prior to establishing YoCierge, George spearheaded several ventures in hardware and software technology tailored for professional service providers. George holds an MBA from Oxford and is certified in various information security and HIPAA-related disciplines. He also shares his expertise by instructing attorneys on information security and HIPAA compliance through the company's Continuing Legal Education (CLE) courses. Residing in Wayne, PA, George enjoys family life with his wife and two daughters. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and...

Duration:00:34:39

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EP088: The Virtual Law Firm Resource – Meet Emily LaRusch Founder of Back Office Betties

4/23/2024
In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success. Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Emily will discuss her path to founding a company dedicated to enhancing law firms' back-office functions and share how to use psychological testing to put the right people in the right seats. Tune in to gain insights on the strategies that help law firms soar and discover how Emily's firm achieved an impressive 99% of their quarterly goals. Let the conversation begin! Key Topics About Emily LaRusch: At just six years old, Emily was already a neighborhood entrepreneur, organizing BMX bike shows and charging parents for the thrill of watching their children perform daring stunts. Her teenage years saw her honing her work ethic as a cashier at the home of the Big Mac, where she learned the value of impeccable customer service from her manager, Jorge, who ran the place with a Ritz Carlton-like precision, instilling in her the motto, "If you have time to lean, you have time to clean." In 2014, Emily embarked on her entrepreneurial journey by founding Back Office Betties, a lifeline for small to midsize law firms overwhelmed by administrative burdens. Her mission? To liberate lawyers from the chaos of multitasking and restore their peace of mind. Emily understands that exceptional customer service not only costs nothing but is also the cornerstone of building a thriving enterprise. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They...

Duration:00:37:05

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EP087: The Power of Law Firm Masterminds Part 2 with Ken Hardison, Craig Goldenfarb and Adam Rossen

4/16/2024
Welcome back to the continuation of our webinar discussion with our panel of astute guests: Adam Rossen, Craig Goldenfarb, and Ken Hardison, with your host Jay Berkowitz. In part 2 Adam Rossen shares a candid look back at his journey from a partnership stagnated by the absence of strategic marketing to a thriving business bolstered by engaging with various mastermind groups. We'll peel back the curtain on the operational techniques of these masterminds, including Ken's role in a group providing coaching, video training, and collaborative support. Bring the conversation full circle with a round of Q&A’s. Get ready to take rigorous notes as we examine the importance of vetting, action-taking, feedback, and goal celebration within these inner circles of growth and excellence. Book your FREE strategy session with Ten Golden Rules: https://calendly.com/jay-tengoldenrules/strategy-session?month=2024-04 Key Topics About Ken Hardison: There’s nothing theoretical about Ken Hardison’s success as an attorney. He built not one but two multi-million-dollar law firms before selling them at age 52. Today, Hardison runs the Personal Injury Lawyers Marketing and Management Association to help lawyers create the practice of their dreams AND be accountable for that success. About Adam Rossen: Adam Rossen is a pioneering marketing leader renowned for his innovative strategies and vigorous advocacy for mastermind groups. His forward-thinking approach emphasizes collaboration and idea exchange to drive success, evident in his remarkable growth of Rossen Law Firm. By fostering a culture of continuous learning and mutual support, Rossen has propelled both his team's professional development and the firm's standout performance in a competitive legal landscape. About Craig Goldenfarb: Craig Goldenfarb’s firm has recovered over $1 billion for its clients, and he gives back to the legal community with a premier event: 7 Figure Attorney Summit. Attorneys who connect with Goldenfarb and his events learn the secret formulas for profitable law firm success, from individual contributors to the executive team. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from...

Duration:00:55:54

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EP086: The Power of Law Firm Masterminds with Ken Hardison, Craig Goldenfarb and Adam Rossen

4/9/2024
We’re delving into the value of masterminds with 3 leading experts PILMMA’s Ken Hardison, Craig Goldenfarb and Adam Rossen, with your host Jay Berkowitz. This podcast shares the audio recording from our live streaming webinar, we have a 2-part episode the next 2 weeks with all stars from the legal mastermind community. Craig Goldenfarb shares his journey of learning and growth, setting the stage for understanding the true power of collaborative knowledge in law firm leadership. We'll talk about the benefits of each platform—whether you're just starting or looking for that next level of growth—and Craig gives us a preview of his seminar designed to reimagine the way law firms operate. This is a can’t-miss episode for anyone invested in the growth and success of law practice through the lens of peer-to-peer mentoring and continuous learning. Let's get started! Book your FREE strategy session with Ten Golden Rules: https://calendly.com/jay-tengoldenrules/strategy-session?month=2024-04 Key Topics About Craig Goldenfarb: Craig Goldenfarb’s firm has recovered over $1 billion for its clients, and he gives back to the legal community with a premier event: 7 Figure Attorney Summit. Attorneys who connect with Goldenfarb and his events learn the secret formulas for profitable law firm success, from individual contributors to the executive team. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome...

Duration:00:31:52

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EP085: Jennifer Gillman – Mastery of Law Recruitment and The Art of Rainmaking

4/2/2024
Welcoming the incredible Jennifer Gillman. Jennifer is an attorney who is finding a great fit for partners of firms looking to relocate. She is also a master relationship builder, networker and rainmaker - and she shares her top strategies! We unpacked the secrets to successful network building and explored how Jennifer started her recruiting firm and grew it over the past 6 years. Jennifer, a seasoned pro in legal recruitment, shares her unique insights on creating the perfect firm-attorney match and the art of becoming a happy rainmaker. From self-care and continuous learning to intentional planning and legacy building, we cover it all. Stay tuned for our next episode, and don't forget to connect with us at TGR Live in Boca Raton to keep pushing the boundaries of your law firm's potential. Key Topics About Jennifer Gillman: Jennifer Gillman is President of Gillman Strategic Group, a legal recruiting company focused solely on law firm partner placement. Her goal is to help dissatisfied law firm partners and solo practitioners find the perfect fit at another firm, which can make a dramatic difference in their career and personal satisfaction. Her superpower is being able to tell in 15 minutes whether a law firm partner would be happier changing firms or if their current firm is the best fit. A recovering lawyer herself, Jen knows how busy law firm partners are, and how Jen received her J.D. from New York University School of Law and her undergraduate degree from Brandeis University, magna cum laude. After practicing law for 12 years, she realized that legal recruiting combined her two passions of law and matchmaking. She worked with a full-service New Jersey legal recruiting firm for 10 years, before following her dream and launching Gillman Strategic Group in 2018. Outside of work she enjoys spending time with her lawyer husband and two children. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get...

Duration:00:44:55

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EP084: Intaker’s Joe Ruotolo BREAKING NEWS! New AI chat for Google Screened

3/26/2024
Bringing you into the high-tech world of legal marketing with your host, Jay Berkowitz and our esteemed guest, Joe Ruotolo from Intaker. We're zeroing in on how cutting-edge chatbot technology is revolutionizing client intake for law firms and why adapting to AI is no longer optional but essential for staying competitive. Now, let's jump into the world of legal tech innovation and listen to a big new product announcement from Joe Ruotolo from Intaker! Key Topics About Joe Ruotolo: Joe Ruotolo is Head of Marketing at Intaker, a cutting-edge technology company focused on law firm growth automation. Having personally worked with hundreds of law firm owners to fix gaps in their intake and improve their qualified lead conversion, Joe is committed to moving the legal industry forward through innovative client intake and marketing technology. By integrating empathy with the latest advancements in AI and automation, Intaker has helped over 1,000 law firms achieve more predictable growth, greater productivity, and happier clients outcomes. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Duration:00:50:57

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EP083: From the Vault – Gary Vaynerchuk and Linkin Park’s Mike Shinoda

3/19/2024
This is a classic podcast from the Ten Golden Rules Vault. On deck, we have the eloquent Gary Vaynerchuk. Meet the world-famous internet marketing guru when he still worked in his father’s wine store. Then, we're turning up the volume with Mike Shinoda of Linkin Park, this is a real rock star (not the cliche kind of rockstar) and he had a sense of the purpose and importance of the internet, branding and dot-coms. Learn about the strategic importance he placed on the band’s name and his experiences with global environmental initiatives like Live Earth. Enjoy a step back into the time capsule with two world-famous celebrities. Let's roll into the conversation. Key Topics About Gary Vaynerchuk: Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. He is known as "GaryVee" and is recognized for his keen insight into emerging trends and patterns in business, particularly in culture, relevance, and the internet. With early investments in companies like Facebook, Twitter, and Uber, he has become a prolific angel investor. Gary documents his daily life as a CEO through social media, reaching millions of followers across various platforms. His podcast, "The GaryVee Audio Experience," is globally ranked, and he is a five-time New York Times Bestselling Author and sought-after public speaker. Find out more about Gary Vaynerchuk Connect with Gary on LinkedIn Follow Gary on Facebook and X About Mike Shinoda: Michael Kenji Shinoda, an American musician, singer, rapper, songwriter, and record producer, co-founded the renowned rock band Linkin Park in 1996. In the band, he serves as co-lead vocalist, rhythm guitarist, keyboardist, primary songwriter, and producer. Born in Panorama City, Los Angeles, California, and raised in Agoura Hills, Shinoda formed Xero with high school friends Brad Delson and Rob Bourdon in 1996. Later, Joe Hahn, Dave Farrell, and Mark Wakefield joined the band. Chester Bennington replaced Wakefield as lead vocalist in 1999. The band went on to sign a record deal with Warner Bros Records. Shinoda is also the co-founder of Machine Shop Records, a California-based record label. Besides music, he is an artist and graphic designer, with some of his artwork displayed at the Japanese American National Museum. Find out more about Mike Shinoda Subscribe to Mike’s channel on YouTube Follow Mike on Instagram and X About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a...

Duration:00:30:55

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EP082: From Attorney to Quality Legal Leads + 30 years in between – Meet Kevin Chern!

3/12/2024
We just wrapped up an incredible session with Kevin Chern, recovering attorney, the mastermind behind turning law firms into high-volume powerhouses. Kevin shared his journey from crafting a national virtual law firm to advising businesses on smart growth without compromising life goals. He emphasized the significance of non-branded third-party leads, innovative marketing channels, and provided invaluable advice for young attorneys looking to carve out a successful career. Want to expand your market reach and attain peak efficiency in your legal practice? Tune in to this episode to learn from one of the best in the business. Remember, strategy isn't just about growth; it's crafting the life and the business that you want. Key Topics About Kevin Chern: After 25 years of building businesses while navigating some of the most complex paths to success, Kevin Chern founded Sanguine Strategic Advisors to lend his insight and experience to other serial entrepreneurs, small business owners and folks in need of a roll-up-your-sleeves innovator, deal maker and doer. Among his many pursuits: Kevin is the founder and former Managing Partner of UpRight Law, the largest consumer bankruptcy law firm in the U.S., based in Chicago, built from the ground up starting in 2014. He founded and led UpRight in its mission to improve people's lives by providing the highest quality services, most effective legal strategies and world class customer service. He leveraged systems, technology, operations and the intense subject matter expertise of local bankruptcy practitioners to build America's premier virtual consumer law firm, allowing consumers to interact with their lawyer online. The firm successfully represented over 30,000 clients during his tenure as Managing Partner. Previously, Kevin was a co-founder and President of Total Attorneys, the pioneer of lead generation in the legal industry. In his capacity as President, he was a marketing, technology, business development and law firm management consultant to 1100+ law firms nationwide and successfully fought regulatory battles across the country to legitimize lead generation in the legal industry. Kevin has architected five comprehensive law office CRMs and dozens of legal websites, is an expert in law practice development, having created practices in bankruptcy, consumer protection litigation, bankruptcy litigation, class action litigation, lemon law, personal injury, workers compensation and DUI. He is a leader in the digital marketing space and is a consummate deal maker. He was named an inaugural member of the Fastcase 50, as one of the country's smartest, most courageous innovators, techies, visionaries, & leaders in the legal space. Kevin is also an inductee in The Chicago Area Entrepreneurship Hall of Fame and his companies have twice been on the Inc. 500 list of fastest growing private companies in America. Kevin has built numerous other businesses over the last 25 years and is passionate about entrepreneurship and mentoring other lawyers and business professionals. Check out his LinkedIn Profile for more. About Jay...

Duration:00:37:39

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EP081: Crack the Code: The Secrets for Top 3 Google Screened LSA (Local Service Ads)

3/5/2024
Today, we Crack the Code - the secret code for ranking in the Top 3 of Google Screened Local Service Ads (LSAs). We'll reveal strategies used to generate cases for successful firms like Scott Leaser and Steven Goldstein and we’ll share the 6 key factors that will influence your rankings. Also, you’ll learn about new speakers added for our upcoming conference April 25-26 TGR Live! Growth Strategies for LawFirms. So join us as we share the tools and tactics to give your firm the digital edge it deserves! Key Topics https://www.tengoldenrules.com/free_ebook_google_screened/ About Jay Berkowitz: Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide. Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Duration:00:48:24

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EP080: Hockey Stick Growth Curve! Meet Attorney Darron Stewart and Director of Marketing Kevin Moran & Learn How They Achieved a 237% Increase in Leads and Cases

2/27/2024
Welcome Darron Stewart and Kevin Moran of Stewart and Stewart as they unpacked some serious strategies behind digital marketing and law firm growth. Listen as Jay and his guests delve into how they have spiked growth through innovative marketing, maintaining a leading intake department, and seizing the power of reviews and video content. Also sharing valuable insights on strategic client engagement and navigating the complexities of digital marketing partnerships. Plus celebrating Kevin Moran's recent client service award, echoing the outstanding achievements of their law firm. Prepare to be inspired by the story of a firm that has mastered the art of client relations and digital presence! Key Topics: 00:00 - Introduction and Discussion on Internet Marketing Rules and Case Study. 14:26 - Emphasis on Website Features for User-Friendly Experience. 22:43 - Utilization of Google Screening for Lawyers' Search Ranking. 33:05 - Importance of Video Evidence and Client Feedback. 44:27 - Branding, COVID Adaptations, and Scaling Efforts. 01:00:17 - Social Media's Role in Law Firm Branding and Attorney Involvement. About GUEST: Darron S. Stewart - Partner Born in Louisville, Ky., Darron Stewart has lived in Indianapolis since 1970. Darron attended Butler University in Indianapolis, where he graduated with a Bachelor of Science degree in 1990 and a Master of Science Degree in 1994. He earned his Law Degree from Thomas M. Cooley Law School in Lansing, Mich., in 1998. He is admitted to practice law in the U.S. District Courts of both the Northern and Southern Districts of Indiana and the Eastern and Western Districts of Kentucky. He is also admitted to the Supreme Courts of both Indiana and Kentucky as well as the United States Supreme Court. When not practicing law, Darron stays busy chasing his seven children, three of whom were adopted from China. His oldest son, Brandon, attended Creighton College in Memphis, Tennessee, where he paid for his education by playing basketball. Brandon is 6’11”! When not spending time with his children, Darron helps other couples exploring adoption. Darron handles cases involving wrongful death, automobile crashes, truck crashes, product liability, construction site injuries and other serious injury cases. Darron feels a special calling to help those who have suffered through an attack by a vicious dog. Over the years, he has handled many dog bite cases. A lot of these cases involve children who have been attacked by a vicious dog. Many of these cases involve serious injury and permanent scarring. Darron measures his success through helping others. His practice is focused on helping people each and every day. When asked what motivates him, Darron said, “If I can help at least one person today; help that person to be treated with respect; help that person be treated with dignity; help that person be treated fair, and; help that person regain what they lost, then, I have had a successful day. That is an incredible motivator for me!” Kevin Moran - Director of Operations Director of Operations at Stewart & Stewart Attorneys currently seeking to advance the firm’s business development strategies by focusing on the improvement of administrative practices, HR, financial planning, marketing, intake, and technology. About Stewart & Stewart Since 1982, Stewart & Stewart’s mission has been to treat clients like family. We are dedicated to obtaining the absolute best results for you. Let our family represent and help your family. There is no fee unless you win. You don’t have to pay anything up-front or out-of-pocket. Our firm offers legal services for cases related to a broad scope of injuries, including auto, motorcycle, truck and slip-and-fall accidents. It also offers legal assistance...

Duration:01:17:19

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EP079: Law Firm Growth: Blending Technology and Human Behavior with Kerri Coby White

2/21/2024
In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps, Local Service Ads, and Google Business Profile (GBP). Plus, you’ll get tips about tools for centralizing data and improving productivity, in addition to Kerri’s favorite apps, business books, and subscriptions. Be sure not to miss this episode; tune in now! Timestamps: Google MapsLocal Service AdsLocal Service AdsGoogle Business ProfileThe Law Firm Growth MachineHidden BrainBill MaherHuberman LabsLinkedIn Book + Podcast Recommendations: Ten Golden Rules - Internet Marketing for LawyersAtomic HabitsHidden BrainBill MaherHuberman Labs Mentioned Resources: Ten Golden Rules

Duration:00:39:40

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EP078: EOS for Law Firms – The Entrepreneurial Operating System with experts Mike Morse, Gerardo Escalona, and Tyler Smith

2/13/2024
We’re seeing more and more of the most successful firms in the world implementing the Entrepreneurial Operating System (EOS). EOS provides a complete set of simple concepts and practical tools that include a trifecta of VISION, TRACTION®, and LEADERSHIP strategies. This episode covers it all! Join your host, Jay Berkowitz, as he talks with $200 Million attorney Mike Morse, successful law firm owner and author of Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable; Gerardo Escalona, serial entrepreneur and rock-star EOS Implementer; and Tyler Smith, attorney, original Gino Wickman client and member of the EOS leadership team, about the entrepreneurial operating system and how it can work for your firm. You’ll discover how YOU can get started with EOS, as well as the most effective tips and strategies for massive revenue impact. Tune in now! Timestamps: 00:00 - Using EOS to grow a law firm to $200M05:09 - Using the EOS framework for growth and success09:54 - Gerardo Escalona’s journey to implementing EOS in business 14:03 - Implementing the EOS framework at your law firm: Vision, Traction, and Leadership18:09 - Measuring law firm performance and identifying the root issues22:08 - The impact of EOS on law firms28:01 - Mike Morse takes his law firm from $17M to $200M31:47 - Using EOS for law firm 39:01 - The difference in roles of an implementor and an integrator43:28 - Rolling out EOS within a company using a simple organizational chart48:03 - Tyler Smith’s journey to full-time EOS implementation 52:00 - Second in command to the integrator: the implementor54:33 - Understanding how to delegate leadership roles56:27 - Transformative case studies with Mike59:04 - Decentralizing visionaries and founders to help find purpose1:01:48 - Getting started with EOS: taking the first steps1:05:08 - Profitability and accountability goals for law firms1:12:35 - Top tips to move your law firm forward in 2024:...

Duration:01:16:50

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EP077: Riches in the Niches: How Dave Thomas Builds Law Tigers’ Business in the Motorcycle Accident Niche – Live from NTL

2/6/2024
This episode is all about marketing and how your law firm can benefit from a killer strategy! Join your host, Jay Berkowitz, as he interviews Law Tigers Senior Vice President of Growth & Business Development, Dave Thomas, live from the 2024 National Trial Lawyers Summit. Tune in to learn how Dave helped Law Tigers’ business excel by niching down, the importance of developing relationships to grow your firm, and some of his top tips in marketing and business development for personal injury lawyers. Timestamps: National Trial Lawyers Summit 2024Paul HernandezKalfus & NachmanSturgis Motorcycle RallyThe Motorcycle Accident SummitTGR Live!Dr. Cain ElliottJustin LovelyDave ThomasGary VaynerchukTim WestergrenCraig NewmarkHubSpotSalesforceLinkedinInstagramTwitterFacebookLinkedIn

Duration:00:27:05

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EP076: TikTok Sensation – Attorney Kevin Kennedy – Live from The National Trial Lawyers Summit – NTL Miami

1/30/2024
Today’s episode is one for the record books! The famous Tennessee Attorney and TikTok personality, Kevin C. Kennedy, joins Jay Berkowitz, podcast host and founder of Ten Golden Rules, live from the 2024 National Trial Lawyers Summit in Miami, Florida. Kevin has countless stories and lessons for you in this episode, and he shares the secrets to his multi-million viewer breakout TikTok popularity. Discover Kevin’s winning strategies to market your law firm on social media, how to build personal branding for your law firm, and his philosophy on success in the legal industry with an emphasis on community and the importance of outworking and outtalking your competitors. Tune in now! Timestamps: Kevin KennedyThe National Trial Lawyers SummitGolden Gavel Award the Golden Gavel AwardsThe Kennedy Law FirmAsk The AttorneyTikTokDancing with the Stars All-Star Reunion2050 Fort Campbell BoulevardFacebookTikTokHow to Make Money in the Tennessee Walking Horse Businessthe Treva and Kevin Showthe National Trial Lawyers SummitThe Kennedy Law Firm Mentioned Resources: LinkedInTikTokTen Golden Ruleswebinars

Duration:00:28:30