That eCom Podcast
Business & Economics Podcasts
That eCom Podcast is dedicated to discussing some of the most compelling eCommerce topics, strategies and tactics for Manufacturers, Retailers, and Resellers. Whether you’re just starting up an eCommerce business or are a seasoned eCommerce professional experts Jonathan Laverentz and Gregg Shupe provide you with unfiltered advice and actionable insights to help solve your eCommerce problems and move the needle for your business. That eCom Podcast is produced in association with ChannelAdvisor Corporation. The views expressed herein do not reflect the views or positions of ChannelAdvisor Corporation, its affiliates, partners or employees.
Location:
United States
Description:
That eCom Podcast is dedicated to discussing some of the most compelling eCommerce topics, strategies and tactics for Manufacturers, Retailers, and Resellers. Whether you’re just starting up an eCommerce business or are a seasoned eCommerce professional experts Jonathan Laverentz and Gregg Shupe provide you with unfiltered advice and actionable insights to help solve your eCommerce problems and move the needle for your business. That eCom Podcast is produced in association with ChannelAdvisor Corporation. The views expressed herein do not reflect the views or positions of ChannelAdvisor Corporation, its affiliates, partners or employees.
Twitter:
@thatecompodcast
Language:
English
Contact:
919-249-9803
Website:
https://www.thatecompodcast.com/
Episodes
Shoptalk Sneak Peek
2/26/2019
That eCom Podcast is heading to SHOPTALK! We are excited to announce we will be live from LasVegas March 3-6, 2019!
The eCom Experts, Gregg and Jonathan, will be sharing the mic with retailers and suppliers who are deeply invested in eCommerce and discussing how they are utilizing best practices to find success.
So tune in to listen and learn from real-world examples of eCommerce trials and tribulations.
Want to be a guest on That eCom Podcast at Shoptalk? Visit our website and drop...
Duration:00:01:00
Step 1 - Insights, Step 3 - Profits
2/11/2019
Relating to your customers is no easy task. But in today’s new eCommerce landscape it is critically important. Empowered consumers are more demanding than ever before and there is a direct correlation between your company’s public perception and its growth. So, what is the difference between traditional buyers and this new generation of buyers? How should new consumer demands influence your customer-facing initiatives in 2019?
In this light, fresh and fast-moving episode Gregg and...
Duration:00:17:31
Follow the Autonomous Road: The Future of Fulfillment
1/28/2019
In this episode Jonathan and Gregg gaze into the crystal ball to see what the future holds for delivery - and have revealed there is a blur between Science Fiction and Science Fact. No - we’re not talking about flying cars - just yet - but we do reveal examples of cutting-edge fulfillment leaders exploring the use of autonomous technologies that until just recently were considered Science Fiction.
Listen in as we share Science Fact examples of what next-generation fulfillment and delivery...
Duration:00:29:26
It's Not Business, It's Just Personal
1/7/2019
The empowered consumer is driving every change occurring in e-commerce today. They are increasingly demanding of sellers across their entire marketing, selling, and fulfillment buying process. As a seller, what are you doing to keep them engaged, inspired, and advocating your brand and products above your competitors? How are you creating a personalized experience for them?
Listen in as Gregg and Jonathan discuss real-world examples of how sellers are pursuing authentic, practical...
Duration:00:25:05
The Nostradamus Edition
12/17/2018
And as we wrap up another record year for eCommerce in 2018, the eCom Guys, Gregg Shupe and Jonathan Laverentz are donning their best prognostication hats and sharing their predictions for eCom in 2019. And on top of their regular data-backed forecasts they’ve got some big hairy audacious predictions to share.
Listen in as they discuss predictions that include the death of acronyms, the blur of ecommerce, the rise of AI video shopping injection, mobile drift, mainstream online to offline...
Duration:00:34:10
The Cyber5 Roundup 2018
11/27/2018
The preliminary results are coming in and these two eCom experts couldn't ’resist the opportunity to share a historic moment, well two in this case. Rounding up the past week of Cyber 5 shopping results and trends leads to some interesting insights into the expectations and shopping habits of today’s empowered consumer.
Brands, Retailers, and Resellers alike, you can glean impactful strategies to apply to your business today and yield results in this year’s, and well beyond, holiday...
Duration:00:15:00
High(er) Five!
11/20/2018
Did you happen to notice the sales results coming out of Singles Day this year? The insanely ginormous Alibaba posted almost $31B in GMV over the course of the 36-hour event. Greatly exceeding analyst predictions and forecasts. So, what does this have to do with the rest of the world?
While you’re in a staring contest with Scrooge to see who will win over shopper’s credit cards, you need to make sure you are prepared for what is to come.
Listen in to Jonathan and Gregg as they discuss the...
Duration:00:21:12
The Price is Right, Right?
11/14/2018
Is the price right?
How you price your products reflects your commitment to your consumer, and at a higher level can lead to the perception of a brand.
So, how can you take control of your pricing and ensure that your products are priced right for the market? How do you know that your product prices are competitive and comparative to your competitors? And what tactics can you use to ensure you are maximizing margins while still ensuring sales.
In this episode of That eCom Podcast Gregg...
Duration:00:28:26
Meet Me at the Bar
10/24/2018
Whether you like it or not the bar for doing business online has been set. And because of marketplaces like Amazon - the bar for consumer’s expectations is set higher than ever before.
Are you ready to meet your competition at the new bar?
If you are failing to meet the expectations of today's empowered consumer you are missing out on sales and repeat traffic or worse yet losing to your competition - because - get ready for it - your competition is racing to get above the bar as fast as...
Duration:00:32:57
The 2018 eCommerce Holiday Prep Checklist
10/10/2018
Are you ready for the 2018 eCommerce holi-daze?
Have preparations for 2018 holidays left you confused, concerned, or just plain behind? Well it's time to get started again - if you've not already... despite the fact it may be in the 90s outside - the shimmery icicles of the holiday season are starting to form on our warehouse shelves - reminding us that it’s time once again to begin thinking about another holiday shopping season.
In this That eCom Podcast episode, Jonathan and Gregg will...
Duration:00:32:40
Automating for eCommerce Success
10/2/2018
eCommerce is evolving at a blinding pace. How can you gain a winning edge against the competition? The short answer? Automation.
And it isn’t just about taking control of eCommerce pricing. Smart automation strategies allow you to manage and enable multiple elements of your customer engagement journey from marketing to selling to fulfilling, dynamically. In this episode we discuss:
Keeping your margins while avoiding the race to the bottomEnsuring right-pricing across multiple shopping...
Duration:00:24:29
The White Label Podcast
9/19/2018
There is a growing challenge with retailers today to stay relevant and "sticky" to consumers who continue to grow more and more brand and retailer agnostic. A constantly expanding universe of sellers - anchoring themselves to the same product, SKU and ASIN is causing increasing noise which means you as a seller must actively create differentiation.
Implementing a solid white-label (or private-label) strategy can help you attract and hold onto the attention of today's ever-distracted...
Duration:00:20:04
Avoiding the Race to the Bottom
9/6/2018
In the race to the bottom - no one wins. As a retailer, when you throw out margin to win the sale you erode the product value, brand value, and your value too. The only one who wins is the consumer.
In this inaugural (and painfully lo-fi) episode of That eCom Podcast, eCommerce industry experts Jonathan and Gregg share their thoughts and ideas on right-pricing your products to preserve your margins. Then they provide insights into the trends, steps and strategies you can use to create...
Duration:00:25:37