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The ABM Way!

Business & Economics Podcasts

Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.

Location:

India

Description:

Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.

Language:

English


Episodes

ABM Horror Stories and How to Avoid them|ABM Blitz Series|Omprakash Karuppanan

3/11/2024
Join Omprash Karuppanan, the Founder of Fuego Systems, in the ABM Blitz Episode. Topic: ABM Horror Stories and How to Avoid Them. Here, Omprakash discusses on 1. How ABM is a powerful strategy but requires meticulous execution. 2. Rushing into ABM can cause a lot of wasted budgets, resources, and time. 3. There are some common pitfalls to expect in your ABM execution if not executed strategically. 4. ABM Execution and how you can avoid the nightmares. Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews. Join here:https://lu.ma/lplj5zds Every Tuesday: 11.30 A.M E.S.T

Duration:00:30:06

People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

2/7/2024
Join Mark Kilens, the co-founder of TACK, and me in discussing "People first Go-To-Market." Here, Mark discusses: 1. Importance of building relationships and partnerships with customers. 2. Role of technology and data in people First go-to-market 3. Community-led growth 4. The potential impact of AI on go-to-market strategies and more. Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews. Join here:https://lu.ma/lplj5zds Every Tuesday: 11.30 A.M E.S.T

Duration:00:28:19

How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich

1/24/2024
How to choose the right pilot program for your ABM in 2024. Welcome to another episode of the ABM Way. In this episode, we have a special guest, Andrei Zinkevich from Full Funnel who shares valuable insights on creating a successful pilot program for account-based marketing (ABM). Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team, managing resources, and generating demand. The key points covered in this session include the importance of having a committed team and insights' role in driving a successful proof of concept. Additionally, Andrei discusses strategies for engaging with the buying committee and presents examples of effective activation playbooks. If you're interested in launching a pilot program for your ABM initiatives or want to enhance your understanding of account-based marketing, this episode offers valuable advice and practical tips to help you navigate the process. Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews. Join here:https://lu.ma/lplj5zds Every Tuesday: 11.30 A.M E.S.T

Duration:00:52:47

How to execute a full-lifecycle ABM in challenging economic times|Taylor Young

8/12/2023
In this Podcast episode, I am joining Taylor Young, Director of Strategic Initiatives @ Terminus, to discuss on: The concept of full-lifecycle ABM in detail. and a lot more education on ABM., Subscribe to our Newsletter. Post-https://sendfox.com/lp/10ogwg The ABM Newsletter is created for B2B Marketers to access exclusive strategies, interviews, illustrations, workbooks, and workshops delivered to your inbox every Thursday. As a subscriber, you will get access to our exclusive worksheets and templates, which we use daily for our clients. ABM framework with proven strategies. Exclusive interviews with B2B thought leaders. Worksheets, frameworks & illustrations(Not found on our website and LinkedIn pages.) Exclusive content, NO spam, and No Pitches! Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews. Join here:https://lu.ma/lplj5zds Every Tuesday: 11.30 A.M E.S.T

Duration:00:41:12

Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby

7/13/2023
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment. Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs. Here they discuss on 1. How to identify the total relevant market 2. How can sales and marketing engage potential customers together? 3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment. and more., Subscribe to our Newsletter. Post-https://sendfox.com/lp/10ogwg The ABM Newsletter is created for B2B Marketers to access exclusive strategies, interviews, illustrations, workbooks, and workshops delivered to your inbox every Thursday. As a subscriber, you will get access to our exclusive worksheets and templates, which we use daily for our clients. Exclusive content, NO spam, and No Pitches! Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews. Join here:https://lu.ma/lplj5zds Every Tuesday: 11.30 A.M E.S.T

Duration:00:29:40

How to make ABM work for you|Does ABM end with Programmatic ad platforms| Vladimir Blagojevic

7/13/2023
In this Lunch & Learn session, I am joining Vladimir Blagojevic to discuss on: How to make ABM work for you? Does ABM end with Programmatic ad platforms? What are Enterprise SAAS companies missing when running ABM programs? Does ABM end with programmatic ads? How to check if your ABM campaigns are successful. Metrics to track and many more. They discuss what ABM (Account-Based Marketing) is not, specifically referring to programmatic advertising platforms that only distribute ads without personalization. The conversation highlights the importance of understanding the Ideal Customer Profile (ICP) and adapting marketing strategies accordingly. They emphasize that true ABM involves personalizing marketing efforts for individual accounts and not just focusing on lead generation or ad campaigns. Subscribe to our Newsletter. Post-https://sendfox.com/lp/10ogwg The ABM Newsletter is created for B2B Marketers to access exclusive strategies, interviews, illustrations, workbooks, and workshops delivered to your inbox every Thursday. As a subscriber, you will get access to our exclusive worksheets and templates, which we use daily for our clients. Exclusive content, NO spam, and No Pitches! Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews. Join here:https://lu.ma/lplj5zds Every Tuesday: 11.30 A.M E.S.T

Duration:00:39:53

The key challenges in marketing and sales alignment and how to overcome using technology| Brad Rosen

7/13/2023
In this episode, Brad Rosen discusses the challenges of marketing and sales alignment. Brad Rosen is President & Head of RevOps at Sales Assembly. Here we discuss 1. What are the key challenges to establishing the marketing and sales alignment? 2. How can technology be used best to help foster this alignment? 3. Examples of successful B2B companies with perfectly aligned marketing-sales efforts. and more., Subscribe to our Newsletter. Post-https://sendfox.com/lp/10ogwg The ABM Newsletter is created for B2B Marketers to access exclusive strategies, interviews, illustrations, workbooks, and workshops delivered to your inbox every Thursday. As a subscriber, you will get access to our exclusive worksheets and templates, which we use daily for our clients. Exclusive content, NO spam, and No Pitches! Join our exclusive weekly ABM Blitz series with more insightful conversations, exciting challenges, success stories, and interviews. Join here:https://lu.ma/lplj5zds Every Tuesday: 11.30 A.M E.S.T

Duration:00:27:16