The Agency Accelerator Podcast with Chris Gwinn

In this episode of the Agency Accelerator podcast, join us as we sit down with Mike Nellis, Founder & CEO of Authentic and Founder & Executive Chairman of Quiller.ai. Mike shares his journey as a purpose-driven entrepreneur, from founding Authentic, an award-winning digital agency specializing in fundraising and advertising, to launching Quiller.ai, a revolutionary AI platform transforming online fundraising for Democratic campaigns. Explore the power of digital-first campaigns, as Mike delves into the unique approach Authentic takes in rejecting the campaign-in-a-box model. Learn about their success in raising over $200 million online and crafting personalized strategies for clients like President Joe Biden, Vice President Kamala Harris, and more. Discover the world of Quiller.ai, the AI copilot designed to save time and energy for campaign teams, allowing them to focus on creative, data-driven digital programs. Mike discusses how Quiller is reshaping the online fundraising space through generative AI, highlighting its historic partnership with Higher Ground Labs. This episode covers a range of topics, from email marketing and utilizing AI in campaigns to the challenges of scaling a digital marketing agency. Mike also sheds light on his passion for culture and wellness within the workplace, sharing insights into creating a positive environment where good people can make a real difference. Whether you're interested in the future of digital marketing, the impact of AI on fundraising, or building a thriving agency culture, this conversation with Mike Nellis is a must-listen. Tune in to gain valuable insights into the evolving landscape of political campaigns and digital marketing. Don't miss out on this engaging and informative episode that promises to inspire and inform both seasoned professionals and aspiring entrepreneurs in the world of digital agencies. Key Discussion Points: Links and Resources: Authentic's websiteQuiller.ai websiteMike's LinkedIn

In this week's episode of the Agency Accelerator podcast, we are thrilled to have Wes Mathews, Founder and CEO of Stealth Consulting, join us. Wes, an original Co-Founder of High Level Marketing, brings a wealth of experience in transforming startups into industry powerhouses. Discover Wes's journey from concept to success, where he played a pivotal role in the growth of High Level Marketing, reaching revenues of $20 million and earning recognition on the Inc. 5000 list for eight consecutive years. Wes shares insights into Stealth Consulting's proven, sales-driven Marketing Blueprint, designed to revolutionize the way businesses work with marketing providers. From sales and customer journey tracking to advertising and messaging, Wes dives deep into the strategies that have fueled his success. Explore Wes's expertise in marketing automation, AI utilization (including ChatGPT), and scaling digital marketing agencies. He also delves into his fluency in EOS (Entrepreneurial Operating System) and his role as an Implementor, providing valuable insights for those looking to grow their agencies. Join us as Wes Mathews opens up about calculated risks, innovation, and staying ahead of the curve in the ever-evolving world of marketing. Don't miss the opportunity to gain actionable advice and inspiration for your entrepreneurial journey. Key Discussion Points: Links and Resources: Stealth Consulting websiteWes' FacebookWes' LinkedIn

Join us in this episode of the Agency Accelerator podcast as we dive into the world of growth marketing with the Co-Founders of Darkroom, Lucas DiPietrantonio and Jackson Corey. Darkroom is not just an agency; it's a dynamic force shaping the future of B2C marketing. In this conversation, we explore the unique strategies and principles behind Darkroom's 'Revenue Growth Framework,' a proven playbook for scaling based on the scientific method. Lucas DiPietrantonio, the CEO, shares insights into his global agency strategy, focusing on building innovative marketing teams and aiding brands in navigating the ever-evolving market. As an active angel investor, Lucas brings a wealth of experience, having worked with renowned brands such as Crate & Barrel, Olipop, and Dwayne Johnson. Jackson Corey, the Chief Creative Officer, brings a creative touch to the conversation. With a track record of leading award-winning engagements, Jackson emphasizes the importance of creative direction in elevating brands. As a serial founder and strategic investor, Jackson's expertise lies in driving business results through design and creative. Discover how Darkroom's differentiated approach to growth marketing, combining revenue and profit maximization, creative experience elevation, deep data competency, and a top-heavy, client-centric model, sets them apart in the industry. From their flexible, transparent pricing to integrated teams designed for profitable business growth, Darkroom is unlocking the next stage of growth for high-growth commerce companies. Key Discussion Points: Links and Resources: Darkroom's websiteLucas' LinkedInJackson's LinkedInDarkroom's LinkedIn

In this week's episode of the Agency Accelerator podcast, we sit down with Tim Curtis, the dynamic President and CEO of CohereOne, a premier direct-to-consumer marketing agency. Join us as Tim takes us on a journey beyond traditional marketing boundaries, where data-driven strategies meet creative brilliance. CohereOne's unique approach to integrating digital marketing indicators with proven direct mail strategies has garnered attention in the industry. Tim, recognized for his candid and holistic perspectives, shares how analytics, coupled with fresh and innovative thinking, forms a powerful combination that drives sales and profit growth. As a keynote speaker frequently sought after for industry events, Tim Curtis offers a glimpse into his ability to solve complex problems by identifying unique links between seemingly unrelated events. We explore his role as the co-founder and co-host of the Digital Velocity Podcast, where he explores the intersection of strategy, digital marketing, and emerging trends. In this episode, Tim's passion for demystifying intricate challenges and bringing clarity to business strategies shines through. Whether you're interested in postal retargeting, prospect audience development, or the broader landscape of digital marketing trends, Tim Curtis provides strategic insights that transcend conventional boundaries. Tune in for a conversation that explores the synergy between data and creativity, and gain actionable takeaways for elevating your marketing game. Key Discussion Points: Links and Resources: CohereOne's websiteTim's LinkedIn

In this week's episode of the Agency Accelerator podcast, we dive deep into the world of legal marketing with a true innovator, Austin Irabor, Founder and CEO of NETFLY. NETFLY isn't just a marketing agency; it's a powerhouse for law firms seeking rapid and sustainable growth. Join us as Austin shares the journey of NETFLY, from its inception fueled by a vision to help a single attorney grow exponentially, to becoming the fastest-growing law firm marketing agency in America, earning a coveted spot on the INC5000 list. Discover the Law Firm Acceleration™ System, a transformative approach that combines top-notch placements on Google, creative strategy in search ads, and a commitment to operational excellence. Learn how NETFLY's Digital Dominance™ program has consistently propelled law firms to the top of search engines, creating a scalable stream of new business. Austin Irabor, the visionary behind NETFLY, takes us through the elements of success, from exclusive partnerships and personalized attention to PPC expertise and transparent reporting. Find out why NETFLY's comprehensive strategy is all about completeness equaling dominance. In this episode, we also explore Austin's insights into paid advertising, marketing automation, and building strategic partnerships. Plus, we touch on the importance of holistic approaches to marketing and experience design as a service. Don't miss this insightful conversation with Austin Irabor, where we unravel the secrets behind NETFLY's remarkable success and gain valuable insights into the ever-evolving landscape of legal marketing. Key Discussion Points: Links and Resources: NETFLY's websiteAustin's LinkedInNETFLY's LinkedInNETFLY's FacebookNETFLY's Instagram

Welcome to another insightful episode of the Agency Accelerator podcast! In this edition, we're joined by Bill Backus, the Creative Director of Back:us Agency, a visionary consultancy on a mission to help businesses build compelling visions. Join us as we unravel the art and science of crafting purposeful brands in the modern world. Bill Backus, a fractional CBO and CMO expert, brings a wealth of experience and passion to the conversation. From his early days designing campy school IDs to leading a multidisciplinary consultancy, Bill has honed his craft working with brands from startups to Fortune 500 companies. If you're passionate about managing remote teams, mastering marketing automation, or crafting a brand purpose, this episode is a must-listen. Bill Backus shares his strategic mindset and design craft, offering practical insights that will propel your brand forward. Tune in to explore the world of brand growth, creative possibilities, and the importance of organizational alignment with Bill Backus on the Agency Accelerator podcast. Craft purposeful brands that resonate with your audience and stand out in the crowded market. Key Discussion Points: Links and Resources: Back:us websiteBill's LinkedIn Back:us Agency LinkedIn

In this week's episode of the Agency Accelerator podcast, we are joined by Andy Friedman, the Chief Marketing Officer of Specifi Software. Specifi Software is a global equipment specification platform that seamlessly connects dealers, designers, and manufacturers in the foodservice industry. Discover how Specifi's innovative solutions, including Specifi Quote, Organiser, Studio, Design, and Share, are transforming the landscape of restaurant design and equipment specification. Andy shares insights into the power of technology and imagination in creating memorable spaces for restaurants worldwide. Explore Andy's journey as a marketing leader, from his roles with the American Marketing Association to his current position spearheading Specifi's marketing efforts across the U.S., Europe, the Middle East, and beyond. Gain valuable knowledge as Andy discusses the challenges and triumphs of marketing in the SaaS industry, his passion for mentorship at Chicago's 1871 startup incubator, and his expertise in topics such as managing remote teams, SEO strategies, and team leadership in an international context. Whether you're in the world of marketing, restaurant design, or simply eager to learn from industry experts, this episode promises insights, inspiration, and a glimpse into the transformative power of technology and imagination in the ever-evolving restaurant landscape. Key Discussion Points: Links and Resources: Andy's LinkedInSpecifi Software website

In this week's episode of the Agency Accelerator podcast, we're joined by Catherine Merritt, the visionary CEO and Founder of Spool, the fastest growing PR agency in the world. Catherine takes us on a journey from her early days as a shampoo girl to leading major food and CPG clients at global agencies. Discover how she disrupted the traditional agency model with Spool, focusing on partnership, equity, and a people-first philosophy. Catherine shares insights into building strategic partnerships, scaling a digital marketing agency, and staying ahead in an ever-evolving industry. Learn about Spool's unique approach to marketing, where clients are partners, and innovation extends beyond PR into creative and investment realms. Catherine's leadership style, rooted in authenticity, curiosity, agility, and impact, has propelled Spool's success, making it a drama-free, supportive, and empathetic company. Join us as Catherine delves into Spool's recent ventures, including Spool Ventures, their visionary investment arm, and Spindle, offering marketing services to startups with diverse founders. Gain valuable insights into scaling a marketing agency into an investor and discover the out-of-the-box partnerships that have defined Spool's journey, such as their collaboration with WGA writers. Don't miss this episode filled with entrepreneurial wisdom, industry trends, and the story of a purpose-driven agency that's making waves in the marketing world. Tune in to learn how Spool is not just a service provider but a catalyst for positive change in business and beyond. Key Discussion Points: Links and Resources: Catherine's LinkedInSpool website

In this episode of Agency Accelerator, get ready to embark on a journey into the world of branding mastery with our special guest, Bill Harper, CEO and Chief Creative Officer at BrandBossHQ/WMH – A Business Growth Acceleration Company. Join us as we unravel the art of crafting iconic brands that stand out and resonate deeply with your target audience. Bill Harper, a visionary in the field of brand strategy, shares his invaluable insights on the power of Strategic Storytelling™. Learn why telling your own story is essential in a crowded marketplace, and how it can transform your business from being just another player to becoming a category leader. Discover the secrets behind building a brand that not only captures attention but also builds lasting connections with customers. Bill's passion for helping brands uncover their unique narratives based on consumer insights is at the heart of this conversation. Whether you're a seasoned marketer or an aspiring brand builder, this episode will inspire you to rethink your approach and infuse creativity into your branding strategy. Tune in now to gain a fresh perspective on branding, consumer engagement, and the extraordinary impact of storytelling in the world of business. Key Discussion Points: Links and Resources: WMH websiteBill's LinkedInBill's InstagramBill's Twitter

In this week's episode of the Agency Accelerator Podcast, we sit down with Jon Morris, the Founder and CEO of Ramsay Innovations (now EngineBI), a company dedicated to empowering marketing agency executives with data-driven insights to supercharge their growth. Jon's journey is nothing short of inspirational, having transformed a humble $10,000 investment into one of the largest independent digital agencies in the United States. Join us as we delve into Jon's expertise in analytics, financial management, and scaling digital marketing agencies. Discover how he went from building Rise Interactive to founding Ramsay Innovations, driven by a mission to share the financial insights that fueled his own success. Learn about EngineBI, the agency decision-making tool designed to help you implement the framework for faster growth, increased profits, and better cash flow. Jon's passion for taking the seemingly mundane aspects of business and making them exciting shines through as he shares his unique perspective on the power of improving decision-making for agency success. Whether you're a seasoned agency owner or just starting out, Jon's insights will leave you inspired to embrace the data and drive your agency's growth with confidence. Don't miss this episode if you're ready to make the leap from good to great in your agency's financial management and strategic planning. Tune in and start making those data-driven decisions that lead to greater growth, profits, and cash in your agency. Key Discussion Points: Links and Resources: EngineBI websiteJon's LinkedInEngineBI's LinkedIn

In this episode of the Agency Accelerator podcast, we delve into the art of crafting authentic brand identities with Paige Weber, the founder of ShineThru Branding, a virtual branding agency. Paige brings a wealth of experience, having worked with businesses of all sizes to help them cut through the digital noise and attract the right clients online. Join us as we explore the key elements of branding, content marketing, and email marketing, and discover the secrets behind managing a successful remote team. Paige shares her journey, from her agency and director-level marketing experience to identifying the crucial role of brand presence in making a lasting impression. Learn how ShineThru takes a holistic approach to branding, working closely with businesses to develop their strategy, messaging, and visual identity. Discover how high-quality content can engage and inspire your audience, setting you on the path to building a truly successful brand. If you're ready to shine in the digital landscape, this episode is a must-listen. Tune in and get ready to accelerate your agency's branding game with Paige Weber. Key Discussion Points: Links and Resources: ShineThru's InstagramShineThru's LinkedInPaige's LinkedIn

In this episode of the Agency Accelerator podcast, we dive deep into the world of strategic digital marketing with our guest, Chris Madden, the Co-Founder of Matchnode, a cutting-edge digital marketing agency. Chris is not just a digital strategist; he's also the mastermind behind Seabums, an NFT project committed to improving ocean health through innovative means. Chris' extensive background in digital marketing, entrepreneurship, and web3 makes him a sought-after guest with a wealth of insights to offer. Whether you're a business owner looking to enhance your digital strategy or simply curious about the latest trends in the digital marketing landscape, this episode is packed with valuable information! Join us for an engaging conversation that will inspire your digital marketing journey and help you accelerate your agency's success! Key Discussion Points: Links and Resources: Matchnode's website Chris' LinkedInChris' Twitter

In this episode of the Agency Accelerator podcast, we dive deep into the world of customer conversion with our special guest, Joe Martin, the Founder of Martin Creative. Joe is a Chicago-based business growth consultant with a passion for helping companies align their messaging and transform their marketing efforts. With a background in psychology, UX/UI, sales, marketing, and design, Joe's unique approach has helped Fortune 100 companies and businesses of all sizes unlock the secrets to converting more website visitors into paying customers. Join us as Joe shares his proven process for identifying the elusive "One Target Customer™" and how this can dramatically impact your sales and marketing efforts. We'll explore the psychology behind customer conversion, the importance of emotional motivators in the buying process, and how to lower your cost of customer acquisition. Whether you're struggling to make your message stand out or looking to improve your customer acquisition and retention strategies, this episode is packed with valuable insights and actionable steps to supercharge your marketing efforts and drive more profitable interactions with your customers. Don't miss this conversation with a true expert in the field who has been featured on FOX News, WGN, and the TEDx stage. Tune in now and start converting more leads into loyal customers! Key Discussion Points: Links and Resources: Martin Creative websiteJoe's LinkedInJoe's Instagram

In this episode of the Agency Accelerator Podcast, we delve into the remarkable journey of Steven Pope, the founder of My Amazon Guy, a pioneering agency managing 300+ active brands on the Amazon platform. From his origins as a TV reporter to becoming a leading influencer in the e-commerce world, Steven's transition into the Amazon landscape has been nothing short of extraordinary. Steven's journey started in the basement of his home, and within a mere 48 hours of launching his agency, he secured his first full-service contract. What followed was a whirlwind of growth, with $30,000 in monthly recurring revenue within 90 days. In this conversation, Steven shares the secrets behind his agency's rapid client acquisition, retention strategies, and long-term success. We dive into the art of paid advertising on Amazon, explore effective SEO strategies, and uncover the recent trends shaping the Amazon advertising ecosystem. But it's not just about business strategies. We also get a glimpse into Steven's passion for education through the MAG School and the Success Academy, where he empowers others to conquer the Amazon realm. With a wealth of knowledge, including a best-selling book on Amazon selling tips, Steven imparts wisdom gained from his entrepreneurial journey, revealing how he thrives on constant growth, innovation, and the pursuit of excellence. Key Discussion Topics: Links and Resources: https://myamazonguy.com/Steven's LinkedInSteven's YouTube channelSteven's Facebook PageSteven's Instagram 🚀 Explore the Success Academy for comprehensive insights and resources to excel in the Amazon marketplace.

In this week's episode of the Agency Accelerator podcast, we're joined by Kyle Akerman, a GA4 expert and the driving force behind Kyle Akerman, a digital marketing measurement agency. Hailing from Chicago and now making waves in Nashville, Kyle is dedicated to helping small marketing teams extract valuable insights from minimal data. With a specialization in GA4, Google Tag Manager, and Looker Studio, Kyle shares his journey and expertise in diagnosing and fixing broken Google Analytics setups, unraveling marketing dilemmas, and providing impactful digital marketing performance assessments. Join us for a captivating conversation where we dive into the realms of web analytics, digital marketing strategy, and conversion optimization. Plus, discover Kyle's unique blend of left and right brain thinking, honed through degrees in Marketing and Engineering, as he explains how he wields data and creativity to make profound impacts. And don't miss the chance to explore his passion for music, comedy, and improv that has led him to the airwaves of CHIRPradio.org. Tune in and unleash the power of data-driven marketing with Kyle Akerman! Kyle also invites you to check out his Measurement Newsletter, where he shares valuable insights and updates on the ever-evolving world of data-driven marketing. Get ready to elevate your analytics game: Subscribe to the newsletter at https://kyleakerman.com/newsletter/. Key Discussion Points: Links and Resources: Kyle's LinkedInKyle's TwitterKyle's Instagram

In today's episode, we unravel the fabric of the social media tapestry with Chase Pickett, the Strategy Director and co-founder of Precision Social. Chase shares invaluable insights into how his team plays the long game in digital marketing, diving deep into the culture of individual communities and crafting a clear, unified strategy. The Social Media Landscape Today:Digital Marketing's Evolving Trends:Client Acquisition and Retention:Be sure to follow Chase and his team at Precision Social across their social platforms and dive deeper into the world of authentic digital storytelling. If you've ever felt overwhelmed with managing your brand's online presence or are keen on honing your social media strategy, this episode is a goldmine of actionable insights. Don't miss out! LinkedIn: Chase Pickett Instagram: chasepickett_ Twitter: none FB: Chase Pickett

In today's episode, we're thrilled to sit down with Karl Hughes, a former software engineer turned marketing entrepreneur with a penchant for spotting and capitalizing on niche opportunities. He's been at the helm of fast-growing ventures like Draft.dev and The Podcast Consultant and has a wealth of wisdom to share on business growth, leadership, and tech. Karl's journey from leading software engineering teams at venture-funded startups to founding his own businesses offers an insightful narrative on embracing change and finding one's unique path. With Draft.dev's meteoric rise and the acquisition of The Podcast Consultant, Karl is shaping the landscape of niche marketing services. Key Discussion Points: If you want a deep dive into the realm of niche marketing and entrepreneurship, this episode is a must-listen! Subscribe to our podcast for more enlightening discussions, and don't forget to check out Karl's personal newsletter at karllhughes.com for a fusion of tech, business, and leadership insights. Links and Resources: Draft.devKarl Hughes' Personal SiteKarl on TwitterKarl's LinkedIn

In this episode of the Agency Accelerator podcast, we sit down with Jeff Gapinski, the Co-founder and President of Huemor, a renowned digital marketing agency. Jeff takes us on a journey from the agency's humble beginnings in a basement to its current status as a global player with a team of nearly 75 spread across 11 countries! He shares key strategies for managing a remote team, client acquisition, and retention. Jeff also reveals the major obstacles faced during Huemor's growth and how they were overcome. As a bonus, he provides insights into the role of conversion rate optimization (CRO) and user experience (UX) in digital marketing. Key Discussion Points: Links and Resources: Huemor websiteJeff's LinkedIn

In this episode of the Agency Accelerator podcast, we have the privilege of hosting Josh Bachynski, a thought leader and innovator in the fields of artificial intelligence and technology. With over two decades of experience as a university and college teacher, Josh's expertise spans various domains, from SEO strategies and best practices to his groundbreaking work in AI. He is the creator of Kassandra AI, the world's first self-aware AI prototype, and an early adopter and investor in GPT-3, a natural language processing transformer AI. Join us as we delve into the possibilities and ethical implications of AI, the inner workings of search engine optimization, and much more with this dynamic and inspiring thought leader. Key Discussion Points: Links and Resources: Kassandra AIJosh's YouTube Channel

In this episode of The Agency Accelerator podcast, we have the pleasure of hosting Tyler Dolph, the CEO of Rocket Clicks, a renowned digital marketing and advertising agency. Whether you're an experienced marketer or a business owner seeking to enhance your online presence, this episode offers a wealth of knowledge and practical insights from Tyler Dolph. Tune in to gain valuable expertise in SEO strategies, paid advertising, digital marketing trends, and leadership principles that can propel your business to new heights. Key Discussion Points: - SEO strategies and best practices - Paid advertising - Digital marketing trends and predictions Links and Resources: - Rocket Clicks website - Tyler's LinkedIn